Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Monetization 2D Artist)

Company: SciPlay

Location: Tel Aviv, Israel

Job Type: Full time

Category: Creative & Design Operations

Date Posted: 2026-08-05

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on creating compelling 2D visual assets for game monetization, directly impacting player engagement and revenue generation within SciPlay's digital game portfolio.

• The position requires a strong blend of artistic talent, technical proficiency in design software, and an understanding of user experience principles within the gaming industry.

• Responsibilities include conceptualizing, designing, and executing visual elements that align with game branding, user interface (UI), and monetization strategies.

• Collaboration with cross-functional teams, including Art Leads and Live Operations managers, is crucial for translating game objectives into visually effective designs.

📝 Enhancement Note: While the job title is "Graphic Designer," the description specifically calls out "Monetization 2D Artist" and details responsibilities related to game monetization. This indicates a specialized role within the broader design function, with a direct link to revenue generation strategies.

📈 Primary Responsibilities

• Conceptualize, present, and execute original 2D visual designs for game monetization features, taking ownership of the creative process from ideation to final delivery.

• Collaborate closely with Art Leads and Live Operations managers to develop and refine designs that enhance player experience and drive monetization.

• Create a playful, intuitive, and cohesive visual identity and overall user experience for SciPlay's digital game products.

• Prioritize and manage multiple design tasks within a fast-paced, dynamic environment, consistently meeting tight production schedules and deadlines.

• Develop functional and aesthetic design briefs, ensuring consistency with the overall game's art style and brand guidelines.

• Adapt to various art styles and maintain visual integrity across different game titles and monetization campaigns.

• Utilize proficiency in Adobe graphic programs (Photoshop, Illustrator) and advanced AI tools for prompt writing and technical implementation.

• Apply a strong understanding of composition, form, color theory, light, and shadow to create impactful visual assets.

• Incorporate UX/UI principles to ensure designs are not only aesthetically pleasing but also intuitive and user-friendly.

• Leverage conceptual thinking and storytelling abilities to create engaging visual narratives that support monetization goals.

📝 Enhancement Note: The responsibilities highlight a significant level of autonomy ("Lead your own creation") and a direct connection to business objectives (monetization). The role requires not just artistic execution but also strategic thinking regarding user experience and revenue impact.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in graphic design and digital art principles is essential. A background in Fine Arts, Graphic Design, Digital Media, or a related field is often beneficial.

Experience: Minimum of 3 years of experience specifically within the gaming industry is a mandatory requirement. This experience should encompass working on digital games for mobile and/or web platforms.

Required Skills:

• Graphic Design: Proven ability to create visually appealing and effective graphic assets.

• Adobe Creative Suite: High proficiency in Adobe Photoshop and Adobe Illustrator for asset creation, manipulation, and vector graphics.

• AI Tools & Prompt Writing: Full proficiency in various AI tools, with demonstrated skill in prompt writing and a strong technical orientation for leveraging AI in design workflows.

• Typography: Strong understanding and application of typographic principles for readability and aesthetic appeal.

• Composition & Color Theory: Solid grasp of fundamental principles of composition, form, color, light, and shadow.

• UX/UI Principles: Knowledge of user experience and user interface design fundamentals to ensure intuitive and engaging game interactions.

• Concept Sketching: Ability to create accurate and effective concept sketches to visualize ideas.

• Storytelling: Conceptual thinking and storytelling abilities to create engaging visual narratives.

• Attention to Detail: High accuracy and meticulous attention to detail in all design work.

• Adaptability & Feedback: Receptiveness to feedback and a creative mindset for iterative design processes.

• Time Management: Ability to meet deadlines in a dynamic team environment.

• Collaboration: Proven ability to work effectively as part of a team, including in-house and remote collaboration.

Preferred Skills:

• Animation Collaboration: Experience collaborating with animators to bring static designs to life.

• Technical Artist Collaboration: Experience working alongside technical artists to ensure designs are optimized for game engines and pipelines.

• Game Monetization: Specific experience or understanding of game monetization strategies and how design impacts revenue.

• LiveOps Understanding: Familiarity with Live Operations (LiveOps) and its impact on content creation and player engagement.

📝 Enhancement Note: The requirement for AI tools and prompt writing is a significant indicator of modern design practices within the gaming industry, especially for roles focused on rapid content creation and iteration for live games. The "3 years experience in the gaming industry - Must" is a strict filter.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Showcase: A comprehensive digital portfolio featuring a strong range of 2D artwork, including examples of game assets, UI elements, and promotional graphics.

• Monetization Focus: Demonstrable examples of designs that have contributed to or supported monetization efforts, showcasing an understanding of how visuals drive player spending.

• Tool Proficiency: Visual evidence of proficiency in Adobe Photoshop and Illustrator, with examples that highlight advanced techniques.

• AI Integration: Examples of how AI tools were utilized in the design process, showcasing prompt writing skills and the ability to integrate AI-generated elements effectively.

• Conceptual & UX/UI Examples: Portfolio pieces that illustrate conceptual thinking, storytelling, and application of UX/UI principles.

• Style Adaptability: Examples showing the ability to adapt to different art styles while maintaining brand consistency.

Process Documentation:

• While not explicitly requested as formal documentation, candidates should be prepared to discuss their design process, including:
  • Ideation & Concept Development: How ideas are generated, sketched, and refined.
  • Asset Creation Workflow: Steps involved in creating final assets using Photoshop, Illustrator, and AI tools.
  • Collaboration & Feedback Integration: How feedback from Art Leads, LiveOps, and other stakeholders is incorporated.
  • Optimization for Game Engines: Understanding of how designs are prepared for implementation within game development pipelines.
  • Meeting Deadlines: Strategies for managing workload and ensuring timely delivery in a fast-paced environment.

📝 Enhancement Note: For a "Monetization 2D Artist" role, the portfolio is paramount. It needs to go beyond just aesthetics to demonstrate an understanding of how design directly influences player behavior and revenue. Evidence of AI tool usage is a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer (Monetization 2D Artist) with 3+ years of gaming industry experience in Tel Aviv, Israel, the estimated salary range is approximately ₪180,000 - ₪280,000 per year (approximately $48,000 - $75,000 USD, subject to exchange rates). This estimate considers the cost of living in Tel Aviv and the specialized nature of game monetization art.

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Retirement Plan: Contribution to a pension or retirement savings plan.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and attending industry conferences.

• Creative Environment: Access to state-of-the-art design tools and a collaborative artistic workspace.

• Game Perks: Potential for in-game credits or early access to new features.

• Team Events: Regular social events and team-building activities.

Working Hours: Standard full-time role, likely 40 hours per week. While on-site, there may be some flexibility in daily start and end times, but a consistent presence during core business hours is expected for team collaboration.

📝 Enhancement Note: Salary estimation for Tel Aviv requires consideration of the high cost of living and the competitive tech/gaming market. The range is an estimate; actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Gaming & Entertainment. SciPlay develops and publishes free-to-play games for mobile and web platforms, focusing on social casino and casual genres.

Company Size: SciPlay is a significant player in the mobile gaming market, indicating a medium to large organizational structure with established departments and processes. This means opportunities for structured growth but also a need for clear communication and adherence to company-wide standards.

Founded: SciPlay was formed in 2019 as a spin-off from Scientific Games, bringing with it a legacy of gaming expertise and a focus on innovation in the digital space. This history suggests a company with both established practices and a forward-looking approach to game development and player engagement.

Team Structure:

• Art Department: The role sits within the Art department, likely reporting to an Art Lead.

• Cross-Functional Collaboration: Close collaboration with LiveOps managers, game designers, product managers, and potentially animators and technical artists.

• Specialization: The "Monetization 2D Artist" designation suggests a specialized role within the broader art team, focusing specifically on assets that drive revenue.

Methodology:

• Agile Development: Likely employs agile methodologies for game development, requiring iterative design processes and quick adaptation to feedback.

• Data-Driven Design: Monetization efforts are typically informed by player data and A/B testing, so designers are expected to understand how their work contributes to these metrics.

• Brand Consistency: Strong emphasis on maintaining a cohesive brand identity across all games and platforms.

Company Website: https://www.sciplay.com/

📝 Enhancement Note: SciPlay's focus on free-to-play games means that monetization is a core aspect of their business model. Designers in this environment are critical to revenue success, requiring a blend of creativity and business acumen.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level position (2-5 years of experience). It requires independent work on assigned tasks and the ability to contribute conceptually, but likely still involves guidance from senior artists or leads. It's a step beyond junior roles, demanding more autonomy and a proven track record.

Reporting Structure: The Graphic Designer will report to an Art Lead and work closely with LiveOps managers. This structure allows for mentorship and guidance while ensuring alignment with operational and revenue objectives.

Operations Impact: The "Monetization 2D Artist" role has a direct and measurable impact on SciPlay's revenue. The visuals created will influence player purchasing decisions, engagement with in-game offers, and overall monetization strategy success. This makes the role critical to the company's financial performance.

Growth Opportunities:

• Senior Monetization Artist: Advancement to a senior role with greater creative control, mentorship responsibilities, and involvement in strategic planning for monetization visuals.

• Art Lead: Potential to move into a leadership position overseeing a team of artists.

• Specialization: Deepen expertise in specific areas of game art, such as UI/UX design for monetization, or explore adjacent roles like concept art or technical art.

• Cross-Departmental Moves: Opportunities to transition into roles within game design, product management, or marketing, leveraging a strong understanding of player engagement and monetization.

📝 Enhancement Note: The growth path for a specialized artist like this is often tied to their ability to demonstrate measurable impact on revenue and their willingness to take on more strategic design challenges.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment designed to foster collaboration and team synergy.

Office Location(s): The primary location is Tel Aviv, Israel, at 2A Jabotinsky Street. This is a central location within a major city, likely offering good accessibility.

Workspace Context:

• Collaborative Space: The on-site nature suggests an environment where designers can easily interact with colleagues, participate in brainstorming sessions, and receive immediate feedback.

• Tools & Technology: Access to high-performance workstations equipped with the latest Adobe Creative Suite, AI tools, and potentially specialized hardware for digital art.

• Team Interaction: Frequent opportunities to engage with art team members, LiveOps, and other game development stakeholders, promoting a dynamic and interactive work atmosphere.

Work Schedule: A standard 40-hour work week is expected. While the specific daily schedule might offer some flexibility, the on-site requirement emphasizes consistent in-person presence for collaborative activities.

📝 Enhancement Note: An on-site role in a creative industry like gaming often implies a vibrant studio environment with opportunities for spontaneous collaboration and team building, which can be a significant draw for many artists.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and experience.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing their design process, artistic choices, and how they've addressed specific challenges, particularly related to monetization and UX/UI. Expect questions on composition, color theory, and AI tool usage.

• Artistic Challenge/Test: A practical design exercise, possibly involving creating a specific asset or solving a design problem related to game monetization, to evaluate real-time skills and problem-solving abilities.

• Team & Stakeholder Interviews: Meetings with Art Leads, LiveOps managers, and potentially other team members to assess cultural fit, collaboration skills, and understanding of the role's strategic impact.

• Final Interview: May involve a conversation with senior management to discuss career aspirations and overall fit with SciPlay.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest work, emphasizing pieces relevant to game art, monetization, and UI/UX. Include a variety of styles if applicable.

• Highlight Monetization Impact: For each relevant piece, explain the objective, your creative process, the tools used (including AI), and, if possible, any measurable impact or intended outcome related to player engagement or spending.

• Explain Your Process: Be prepared to walk through your workflow, from concept sketching to final asset creation, detailing your decision-making at each stage.

• Demonstrate AI Proficiency: Include examples where AI was used effectively, explaining your prompt engineering and how you integrated AI outputs into your final designs.

• Showcase Technical Skills: Clearly demonstrate your mastery of Photoshop and Illustrator.

• Tailor to SciPlay: Research SciPlay's games and brand aesthetic to subtly tailor your presentation to their style and needs.

Challenge Preparation:

• Practice Design Exercises: Familiarize yourself with common game art challenges, such as designing in-game currency icons, special offer banners, or UI elements for game menus.

• AI Prompt Engineering: Practice crafting specific and effective prompts for AI art generators to achieve desired styles and elements quickly.

• Time Management: For any timed tests, practice working efficiently under pressure, focusing on delivering a polished solution within the given timeframe.

• Articulate Your Rationale: Be ready to explain the "why" behind your design choices, linking them back to UX, monetization, or brand goals.

📝 Enhancement Note: The emphasis on AI tools in the requirements suggests that interviewers will be looking for candidates who can not only use these tools but also integrate them strategically into their workflow to enhance efficiency and creativity.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, digital painting, and asset creation.

• Adobe Illustrator: Crucial for vector graphics, UI elements, icons, and scalable assets.

• AI Art Generation Tools: Proficiency in various AI platforms (e.g., Midjourney, Stable Diffusion, DALL-E) and advanced prompt engineering skills are required for rapid ideation and asset generation.

• Concept Sketching Tools: Digital sketching tools (e.g., Procreate, Photoshop brushes) for initial ideation.

Analytics & Reporting:

• While not directly using these tools, understanding how design impacts metrics tracked by analytics tools is important. Candidates should be aware of how their work contributes to:
  • A/B Testing Results: Understanding how different visual variations perform.
  • Conversion Rates: How designs influence player purchases.
  • Engagement Metrics: How visuals affect time spent in game or interaction with features.

CRM & Automation:

• Not directly applicable to this design role, but awareness of how marketing automation might be used to deliver in-game offers based on player behavior could be beneficial.

📝 Enhancement Note: The explicit mention of AI tools signifies a modern approach to design workflows, aiming for speed, iteration, and potentially cost-effectiveness in asset creation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push artistic boundaries and explore new visual styles, especially with emerging technologies like AI.

• Player-Centricity: Designing with the player experience at the forefront, ensuring visuals are intuitive, engaging, and enhance gameplay.

• Data-Informed: An understanding that design decisions, particularly in monetization, should be informed by data and performance metrics.

• Collaboration & Communication: Valuing teamwork, open feedback, and clear communication across departments to achieve shared goals.

• Efficiency & Adaptability: A commitment to working efficiently, meeting deadlines, and adapting to changing project requirements and technologies.

Collaboration Style:

• Cross-Functional Integration: Active participation in team meetings, providing design input and receiving feedback from product, LiveOps, and engineering teams.

• Constructive Feedback Culture: Openness to giving and receiving constructive criticism to improve designs and foster a learning environment.

• Knowledge Sharing: Willingness to share insights on design trends, new tools (especially AI), and best practices within the art team.

📝 Enhancement Note: SciPlay's culture likely emphasizes a balance between creative freedom and the practical demands of the free-to-play market, where continuous content updates and monetization optimization are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration: The fast-paced nature of mobile gaming requires constant updates and new content, demanding quick turnaround times for design assets.

• Balancing Aesthetics & Monetization: Creating visually appealing designs that also effectively encourage player spending without alienating users.

• Adapting to AI: Staying current with evolving AI technologies and integrating them effectively and ethically into a professional design workflow.

• Maintaining Consistency: Ensuring visual consistency across multiple game titles and diverse art styles.

• Remote Collaboration: Effectively collaborating with remote team members when needed, maintaining clear communication and project alignment.

Learning & Development Opportunities:

• Advanced AI Tool Training: Opportunities to deepen expertise in AI art generation, prompt engineering, and integrating AI into complex workflows.

• Game Design & Monetization Strategy: Learning more about the strategic aspects of game design and how monetization mechanics are developed and implemented.

• New Software & Techniques: Access to training on new design software, plugins, or advanced artistic techniques relevant to game development.

• Mentorship: Guidance from senior artists and Art Leads to refine skills and navigate career progression.

📝 Enhancement Note: The challenge of integrating AI into a professional workflow is significant. Candidates who can demonstrate practical, efficient, and creative use of AI tools will be highly valued.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new in-game offer banner. How do you balance visual appeal with the goal of driving purchases?"

• "Walk me through a project where you used AI tools in your design workflow. What was the challenge, how did you use AI, and what was the outcome?"

• "How do you ensure visual consistency when working across multiple game titles or adapting to different art styles?"

• "Imagine we need to create a visual element to encourage players to try a new feature. What would be your approach?" Company & Culture Questions:

• "What interests you about SciPlay and our games specifically?"

• "How do you handle constructive criticism on your designs?"

• "Describe your ideal team environment for a graphic designer."

• "How do you stay updated on the latest trends in game art and design technology, including AI?" Portfolio Presentation Strategy:

• Storytelling: For each piece, tell a story about its purpose, your creative journey, the challenges you overcame, and the results or intended impact.

• Tool & Technique Focus: Explicitly mention the tools used (Photoshop, Illustrator, specific AI platforms) and any unique techniques applied.

• Monetization Context: Clearly articulate the monetization goal behind any relevant assets and how your design supported it.

• AI Integration Insight: If AI was used, explain your prompt strategy and how you refined the AI output to meet project requirements.

• Conciseness: Be mindful of time; present your strongest work efficiently and be prepared to answer questions in detail.

📝 Enhancement Note: Interviewers will be keen to see how candidates apply their design skills to the specific business needs of a free-to-play gaming company, with a particular focus on monetization and the effective use of new technologies like AI.

📌 Application Steps

To apply for this Graphic Designer (Monetization 2D Artist) position:

• Submit your application through the provided Workday link: https://lnw.wd5.myworkdayjobs.com/SciPlayExternalCareersSite/job/ISRAEL-Tel-Aviv-2A-Jabotinsky/Graphic-Designer_R322609

• Tailor Your Resume: Ensure your resume highlights your 3+ years of gaming industry experience, proficiency in Photoshop, Illustrator, and AI tools, and any relevant monetization design achievements. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant work. Ensure it clearly demonstrates your skills in game art, UI/UX, and ideally, monetization-focused design. Include examples showcasing your use of AI tools.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, creative problem-solving, and the impact of your work. Be ready to discuss your approach to AI integration.

• Research SciPlay: Familiarize yourself with SciPlay's games, their art styles, and their business model to better align your application and interview responses with the company's goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.