Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Rumpl, Inc.

Location: Portland, Oregon, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-12

Experience Level: Mid-Senior Level (4-6 years)

Remote Status: Hybrid

🚀 Role Summary

• Responsible for the end-to-end design and production of high-quality visual assets across digital and marketing touchpoints, including social media, website content, and email campaigns.

• Acts as a trusted partner in visual expression, translating creative direction and campaign strategy into compelling designs with minimal oversight.

• Drives brand equity, consumer engagement, and emotional connection through thoughtful, consistent, and impactful visual storytelling.

• Collaborates cross-functionally with Marketing, Ecommerce, Product, and Sales teams to ensure creative solutions meet business objectives and field ambiguous briefs directly.

📝 Enhancement Note: This role emphasizes independent execution and creative problem-solving, indicating a need for a designer who can manage projects from concept to completion with a high degree of autonomy. The focus on "Go To Market (GTM) Execution" suggests a direct impact on launch strategies and campaign rollouts.

📈 Primary Responsibilities

• Design and produce creative assets for social media, site content, email sends, and other owned and paid channels, from concept through final files.

• Own creative tasks end-to-end, balancing strategic intent with design craft and making sound creative calls without needing every decision reviewed.

• Ensure all creative aligns with Rumpl's brand guidelines and campaign narratives, adapting and resizing assets for multiple platforms and formats while maintaining consistency.

• Create responsive layouts and visual systems for Rumpl.com and digital platforms in Figma, ensuring designs adhere to best practices for web, email, and accessibility while optimizing for performance and load times.

• Independently execute GTM creative, from brief to delivery, with light oversight from the Director of Visual Design, participating in ideation sessions and collaborating cross-functionally to translate business objectives into creative solutions.

• Manage production design tasks including prepping final files, exporting assets, and managing delivery, with ownership of your own queue.

• Maintain and evolve digital design systems, templates, and libraries to ensure brand consistency and efficiency.

• Support content shoots and external creator collaboration, including on-site direction when needed, and bring fresh thinking, new techniques, and emerging trends into Rumpl's creative output.

📝 Enhancement Note: The responsibilities highlight a dual focus on both creative execution and production management. The expectation to "field and clarify briefs directly" and "make sound creative calls without needing every decision reviewed" points to a senior-level designer with strong strategic thinking and decision-making capabilities.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field (or equivalent experience).

Experience: 4 to 6 years of professional design experience, with meaningful ownership of projects at a consumer brand or agency.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) required.

• Proficiency in Figma and responsive design required.

• Strong command of typography, layout, composition, and digital best practices.

• Proven experience preparing final files and running creative production workflows independently.

• Demonstrated ability to deliver high-quality design on time and on brief with minimal direction.

• Proven success owning projects cross-functionally and translating ambiguous or incomplete briefs into strong creative.

• Uphold and strengthen Rumpl's brand identity through every execution and can flag when something is off-brand.

• Bring fresh ideas, inspiration, and innovation to the work.

• Maintain a high standard of quality and precision in all deliverables. Preferred Skills:

• Motion or video design skills (After Effects, Premiere Pro) a plus.

• Experience with PDP Photoshop templates a plus.

• Familiarity with email marketing and dark mode / light mode design a plus.

📝 Enhancement Note: The "Competencies" section outlines key behavioral and functional skills, emphasizing "Operational Excellence" and "Digital Fluency" as critical for this role's independent execution. The emphasis on translating "ambiguous or incomplete briefs" suggests a high level of problem-solving and initiative is expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating creative problem-solving, range, and storytelling across digital platforms.

• Highlight examples of end-to-end project ownership, from initial brief to final delivery, demonstrating independent execution.

• Include case studies that illustrate how you've translated ambiguous or incomplete briefs into strong creative solutions.

• Feature work that exemplifies expertise in responsive design and digital systems, particularly using Figma.

• Present a clear understanding of brand guidelines and how you've applied them consistently, or thoughtfully evolved them. Process Documentation:

• Demonstrate experience in preparing final files and managing creative production workflows independently.

• Provide examples of how you've maintained and evolved digital design systems, templates, and libraries.

• Showcase your approach to ensuring designs adhere to best practices for web, email, and accessibility, with a focus on performance and load times.

• Illustrate your collaborative process in cross-functional GTM execution, including how you field and clarify briefs.

📝 Enhancement Note: The portfolio requirement emphasizes not just the final output but also the process and problem-solving behind it. The need to demonstrate independent execution and handling of ambiguous briefs suggests that case studies detailing project challenges and solutions will be highly valued.

💵 Compensation & Benefits

Salary Range: An estimated annual salary range of $72,000 - $78,000 USD.

Benefits:

• Paid Time Off

• Paid Holidays

• Product and outdoor industry discounts

• Monthly health insurance allowance (medical, dental, vision)

• 401(k) with company match

• Hybrid flexibility

Working Hours: Approximately 40 hours per week, with a hybrid work setup.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for a Graphic Designer with 4-6 years of experience in a hybrid role in Portland, Oregon. This estimate considers cost of living and typical compensation for creative roles in the tech/consumer goods sector. The benefits package is comprehensive, offering standard perks alongside industry-specific discounts.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Gear and Lifestyle, focused on sustainability and innovative comfort products.

Company Size: Small to Medium-sized company, indicated by the "small but mighty creative team" and the "hybrid flexibility" suggesting an adaptable organizational structure.

Founded: Rumpl was founded with a mission to reimagine comfort with bold design, technical performance, and a deep commitment to sustainability. This ethos permeates their brand identity and product development.

Team Structure:

• The Graphic Designer will be part of a small but mighty creative team.

• This role reports to the Director of Visual Design, indicating a clear reporting hierarchy within the creative department.

• Collaboration is expected cross-functionally with Marketing, Ecommerce, Product, and Sales teams. Methodology:

• Emphasis on storytelling that resonates beyond the trail, blending innovation with creativity.

• Design is central to the brand's narrative, with a focus on building brand equity and emotional connection.

• A commitment to sustainability is a core value influencing product and brand expression.

Company Website: https://rumpl.bamboohr.com/careers

📝 Enhancement Note: Rumpl's culture appears to be a blend of creative passion, outdoor lifestyle, and a strong commitment to sustainability. The "small but mighty" description suggests a dynamic, fast-paced environment where individual contributions are highly visible and valued.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Senior level Graphic Designer role, requiring 4-6 years of experience and the ability to work independently with minimal oversight. It represents a significant step up from junior roles, offering ownership of key creative output.

Reporting Structure: The role reports to the Director of Visual Design, providing a direct line of mentorship and strategic alignment within the creative department.

Operations Impact: The Graphic Designer's work directly impacts brand perception, consumer engagement, and Go-To-Market execution. Their designs are crucial for building brand equity, driving sales through visual appeal on digital platforms, and reinforcing the brand's unique identity in the competitive outdoor market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in digital design systems, responsive layouts, and potentially motion graphics if skills are developed further.

• Brand Leadership: With proven success, there's potential to take on more complex campaigns and contribute to evolving the brand's visual identity.

• Cross-functional Exposure: Collaboration with various departments offers a broader understanding of business operations and marketing strategy, which can be valuable for career advancement.

• Mentorship: Learning directly from the Director of Visual Design provides a clear path for professional development and guidance.

📝 Enhancement Note: The role offers substantial growth potential for a designer looking to own significant creative output within a mission-driven brand. The emphasis on independent execution and cross-functional collaboration prepares individuals for more senior or specialized roles within creative or marketing teams.

🌐 Work Environment

Office Type: Hybrid position based in Portland, OR, with a mix of in-office and remote days. The office environment is described as a climate-controlled office/studio.

Office Location(s): Portland, Oregon (97210).

Workspace Context:

• Collaborative Environment: In-office days (Tuesday-Thursday) are intended for collaboration, team interaction, and hands-on work in the studio.

• Tools & Technology: Access to necessary design software (Adobe Creative Suite, Figma) and likely a well-equipped studio for creative tasks.

• Team Interaction: Opportunities to work closely with the Director of Visual Design and other members of the creative team, fostering a supportive and dynamic work atmosphere.

Work Schedule: The role is full-time, with a hybrid schedule allowing remote work on Mondays and Fridays. This provides a balance between in-person collaboration and personal flexibility, crucial for maintaining work-life balance while ensuring operational continuity.

📝 Enhancement Note: The hybrid model is a key feature, balancing the need for in-person collaboration and studio-based work with the flexibility of remote days. This setup is designed to foster both creative synergy and individual productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess qualifications and creative output.

• Creative Assessment: Expect a portfolio review where you'll walk through your work, discuss your process, and explain your creative decisions. This is where you'll demonstrate your design craft, problem-solving skills, and ability to translate briefs.

• Cross-functional Collaboration Simulation: You may be asked to discuss how you would approach a hypothetical brief or collaborate with other departments, showcasing your communication and strategic thinking.

• Cultural Fit Interview: An interview to assess your alignment with Rumpl's values, passion for the outdoors, and ability to work within a small, dynamic team.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your proficiency in Adobe Creative Suite, Figma, responsive design, and typography. Prioritize work that demonstrates end-to-end ownership and the ability to handle ambiguous briefs.

• Tell Your Story: For each project, clearly articulate the brief, your role, your creative process, the challenges you faced, and the impact of your design. Focus on how you translated strategic intent into compelling visual solutions.

• Highlight GTM Success: If possible, include examples of Go-To-Market creative that achieved specific business objectives, demonstrating your understanding of how design drives engagement and brand equity.

• Showcase Brand Stewardship: Include examples where you've applied brand guidelines effectively or discussed how you would adapt them thoughtfully.

Challenge Preparation:

• Be prepared to discuss your approach to designing for multiple platforms (web, social, email) and optimizing for performance and accessibility.

• Practice articulating your creative process and decision-making, especially for projects where the brief was initially unclear.

• Research Rumpl's current marketing campaigns and visual identity to understand their aesthetic and messaging.

📝 Enhancement Note: The application process will heavily weigh your portfolio and your ability to articulate your design process and strategic thinking. Demonstrating independence, collaboration, and a strong understanding of brand stewardship will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are explicitly required for asset creation and production.

• Figma: Essential for creating responsive layouts, visual systems, and digital design work.

Analytics & Reporting:

• While not explicitly listed, proficiency in understanding how design impacts website performance and engagement metrics (e.g., conversion rates, load times) is implied by the requirement to optimize for performance and accessibility. CRM & Automation:

• Familiarity with email marketing platforms is a plus, suggesting an understanding of how design integrates with marketing automation workflows.

📝 Enhancement Note: The core technology stack revolves around industry-standard design software (Adobe Creative Suite) and a modern UI/UX design tool (Figma). The role also implies an understanding of digital asset optimization for various platforms and potentially marketing automation tools.

👥 Team Culture & Values

Operations Values:

• Creative Craftsmanship: A high standard for design quality, attention to detail, and aesthetic execution.

• Brand Stewardship: Upholding and strengthening Rumpl's unique brand identity across all visual touchpoints.

• Collaboration: Working effectively with cross-functional teams to achieve shared business and creative objectives.

• Innovation & Curiosity: Bringing fresh ideas, exploring new techniques, and staying ahead of design trends.

• Sustainability Ethos: A commitment to the brand's mission of sustainability, which likely influences design considerations and choices.

• Independence & Ownership: Taking initiative, managing tasks autonomously, and owning projects from start to finish.

Collaboration Style:

• Cross-functional Integration: Working closely with Marketing, Ecommerce, Product, and Sales, fielding briefs directly and ensuring creative solutions meet business goals.

• Proactive Communication: Clear, accountable, and solutions-oriented communication is expected, especially when translating ambiguous requests.

• Team Synergy: Being part of a "small but mighty creative team" suggests a collaborative environment where ideas are shared and feedback is integral to the creative process.

📝 Enhancement Note: The culture values independent, high-quality creative work that strongly represents the brand's identity and mission. Collaboration is key, but it's within a framework of individual ownership and decision-making.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Freshness: Continuously evolving the visual identity while maintaining core brand guidelines for a dynamic consumer brand.

• Managing Ambiguous Briefs: Translating broad strategic goals or incomplete requests into actionable design solutions with minimal oversight.

• Multi-Platform Optimization: Ensuring design excellence and performance across diverse digital channels (web, social, email) with varying technical constraints.

• Production Workflow Management: Efficiently managing a queue of design tasks from concept to final file delivery, ensuring timely execution.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunity to hone skills in Figma, responsive design, and potentially explore motion graphics or video editing.

• Brand Strategy Insight: Gaining deeper understanding of Go-To-Market strategy and how design directly influences consumer engagement and business outcomes.

• Cross-functional Expertise: Developing a broader understanding of marketing, e-commerce, and product development by working closely with these teams.

• Mentorship from Director of Visual Design: Direct guidance and feedback from a senior creative leader.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges that are integral to brand growth and market presence. The emphasis on independent problem-solving fosters significant professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took an ambiguous or incomplete brief and turned it into a successful creative deliverable. What was your process?" (Focus on problem-solving, initiative, and communication.)

• "How do you ensure brand consistency across multiple digital platforms while also bringing fresh creative ideas to the table?" (Highlight your understanding of brand stewardship and creative innovation.)

• "Walk us through a GTM campaign you designed. What were the business objectives, and how did your design contribute to achieving them?" (Prepare a case study that shows impact and strategic thinking.) Company & Culture Questions:

• "What interests you about Rumpl's brand, particularly our commitment to sustainability and innovation?" (Show genuine interest in the company's mission.)

• "How do you approach collaboration with non-design teams like Marketing or Product?" (Emphasize your communication skills and ability to translate design concepts for different audiences.)

• "How do you stay updated on design trends, and how do you decide when to incorporate them into a brand's visual identity?" (Demonstrate creative curiosity and strategic judgment.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project, clearly stating the objective, your role, the challenges, your process, and the outcome.

• Figma & Responsiveness: Ensure you have clear examples of your work in Figma and demonstrate an understanding of responsive design principles.

• Showcase Ownership: Highlight projects where you had significant ownership and made independent creative decisions.

• Tell the Story: For each piece, articulate the narrative behind the design, connecting it to the brand's ethos and business goals.

• Prepare for Production Questions: Be ready to discuss your experience with preparing final files and managing production workflows.

📝 Enhancement Note: Your preparation should focus on demonstrating your ability to work independently, translate strategy into compelling visuals, and effectively communicate your creative process and impact. Be ready to showcase specific examples that align with Rumpl's brand values and market.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Rumpl's careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your expertise in digital design, responsive layouts (Figma), and brand stewardship, specifically showcasing your ability to handle end-to-end creative ownership.

• Resume Optimization: Ensure your resume clearly articulates your 4-6 years of experience, proficiency with Adobe Creative Suite and Figma, and any experience with GTM execution or consumer brands. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your creative process, problem-solving approach for ambiguous briefs, and how your designs align with brand strategy and business objectives.

• Company Research: Deeply understand Rumpl's brand, mission (sustainability, comfort, innovation), target audience, and current marketing efforts. Be prepared to discuss why Rumpl is a good fit for your career aspirations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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