Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: PS SEASONING & SPICES INC

Location: Richfield, WI, US

Job Type: Full Time

Category: Creative & Media / Art & Design

Date Posted: 2026-08-12

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Drive visual brand consistency and creative execution across multiple touchpoints for PS Seasoning and Pro Smoker brands.

• Develop compelling packaging and label designs, ensuring production-readiness with attention to die lines, print specifications, and regulatory compliance.

• Create impactful digital assets for e-commerce platforms, social media campaigns, and online advertising, enhancing brand presence and customer engagement.

• Produce high-quality print collateral, including catalogs, sell sheets, and trade show graphics, to support sales and marketing initiatives.

📝 Enhancement Note: This role requires a versatile graphic designer capable of managing diverse creative projects from concept to final production, with a strong emphasis on CPG packaging and digital e-commerce assets. The role will involve a future relocation to West Bend, WI, in late 2027.

📈 Primary Responsibilities

• Conceptualize and design innovative retail and foodservice packaging, from initial sketches to production-ready artwork, including detailed die lines and print specifications.

• Ensure all packaging and labeling designs adhere to regulatory requirements (FDA/USDA) and maintain brand integrity across all product lines.

• Develop a wide range of print marketing collateral, such as catalogs, sell sheets, signage, and trade show graphics, to support sales teams and brand visibility.

• Create engaging digital assets for websites, email marketing campaigns (Klaviyo), social media content, and paid digital advertisements, optimizing for various platforms and user experiences.

• Design and manage Amazon storefronts and A+ content, ensuring visual appeal and brand storytelling for enhanced e-commerce performance.

• Produce internal communication materials and visuals to foster employee engagement and reinforce company culture.

• Collaborate with marketing, product development, and sales teams to understand project requirements and translate them into effective visual solutions.

• Stay updated on design trends, emerging technologies (including AI-powered design tools), and CPG industry best practices to bring fresh perspectives to the team.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage the entire lifecycle of design assets, from creative concept to technical production files, with a particular focus on the demands of the CPG and e-commerce sectors.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles requiring this level of experience and creative output.

Experience: A minimum of 3 years of professional graphic design experience is required, with a demonstrated track record across print, packaging, and digital design disciplines.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) for creating and manipulating visual assets.

• Proven hands-on experience with packaging production processes, including understanding and creating die lines, print specifications, and color separations.

• Strong command of typography, layout principles, color theory, and visual hierarchy to create aesthetically pleasing and effective designs.

• Demonstrated experience in designing for e-commerce platforms and digital marketing channels, including web banners, social media graphics, and email assets.

• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.

• Familiarity with AI-powered design tools and workflows to enhance efficiency and explore new creative avenues.

• Excellent communication and collaboration skills to effectively work with cross-functional teams and stakeholders.

• A comprehensive portfolio showcasing a diverse range of design work, including packaging, print, and digital projects. Preferred Skills:

• Experience within the CPG, food, or manufacturing industries.

• Familiarity with Shopify for e-commerce design and Klaviyo for email marketing.

• Knowledge of FDA/USDA labeling requirements and regulations for food products.

• Experience with creating and managing Amazon A+ content and brand storefronts.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, packaging production, and e-commerce design indicates a need for a technically skilled and practically experienced designer who can directly contribute to product launch and sales enablement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A diverse portfolio demonstrating expertise across packaging design (including die lines and print-ready files), print collateral (catalogs, sell sheets), and digital assets (web banners, social media graphics, e-commerce content).

• Case studies or examples showcasing the design process, from initial concept to final execution, highlighting problem-solving and creative decision-making.

• Visuals that clearly articulate understanding of typography, layout, color theory, and brand consistency.

• Examples of e-commerce specific designs, such as Amazon listings or digital advertisements, demonstrating an understanding of conversion-focused design principles.

• Inclusion of work that reflects an understanding of regulatory content and its integration into design. Process Documentation:

• Ability to document design processes, including workflow for packaging development, print production hand-offs, and digital asset creation.

• Showcase understanding of how design processes integrate with marketing campaigns, product launches, and sales enablement efforts.

• Examples of how design projects were managed to meet specific project timelines and production schedules.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's ability to execute across the varied design needs of PS Seasoning and Pro Smoker. It must demonstrate not just aesthetic skill but also technical proficiency and an understanding of production and digital platform requirements.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Graphic Designer with 3-5 years of experience in the Richfield, WI area, a competitive salary range would likely be between $55,000 - $75,000 annually. This estimate considers the required skill set, the full-time nature of the role, and the cost of living in the region.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company match (e.g., 401(k)).

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Potential for employee discounts on company products.

• Opportunities for professional development and training in design software and industry trends.

• Relocation assistance or clear communication regarding the move to West Bend, WI, in late 2027.

Working Hours: The standard working hours for this role are Monday through Friday, 8:00 am to 4:30 pm, totaling 40 hours per week.

📝 Enhancement Note: Salary estimates are based on general market data for graphic design positions in Wisconsin. Specific compensation will be determined by the candidate's experience, skills, and the company's compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage Manufacturing, Seasonings, Spices, and Smokers. PS Seasoning & Spices Inc. operates within a dynamic consumer packaged goods (CPG) sector, emphasizing quality ingredients and flavor innovation.

Company Size: PS Seasoning & Spices Inc. is a medium-sized company, likely employing between 50-250 individuals, fostering a close-knit, family-oriented atmosphere. This size allows for significant individual impact while benefiting from established processes.

Founded: Founded in 1986, PS Seasoning has a history spanning over three decades, indicating stability and a deep understanding of its market. This longevity suggests a commitment to long-term growth and customer relationships.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative team, potentially reporting to a Marketing Manager or Creative Director.

• Collaboration will be crucial with product development, sales, and e-commerce teams to ensure cohesive brand messaging across all departments.

• The team structure in a company of this size often encourages cross-functional interaction and shared responsibility, promoting a collaborative environment. Methodology:

• PS Seasoning emphasizes a "craft is flavor" approach, translating to a focus on quality and detail in all aspects of the business, including design.

• The company values Customer Focus, Development, Family, Integrity, Teamwork, and Excellence, which likely influences their operational and creative processes.

• Data-driven decision-making is implied through their focus on e-commerce performance and digital marketing, suggesting that design effectiveness will be measured.

Company Website: https://psseasoning.com/

📝 Enhancement Note: The company's strong emphasis on family values, integrity, and excellence suggests a supportive and dedicated work environment. Designers should be prepared to integrate these values into their creative output and collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires a solid foundation of experience and the ability to work independently on multiple projects while also collaborating effectively with a team. The responsibilities extend beyond basic design tasks to include production file management and e-commerce asset creation.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a similar leadership role within the marketing or brand department. This structure provides guidance and oversight while allowing for creative autonomy.

Operations Impact: The Graphic Designer's work will directly influence brand perception, product appeal on shelves and online, and the effectiveness of marketing campaigns. High-quality, on-brand visuals are critical for driving sales, customer engagement, and competitive differentiation in the CPG market.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like packaging design for CPG, advanced e-commerce visual merchandising, or leveraging AI in design workflows.

• Brand Development: Potential to take on more significant creative direction for new product launches or brand initiatives as experience within the company grows.

• Leadership Potential: With demonstrated success and leadership in creative projects, there may be pathways to senior designer roles or team lead positions within the creative department.

• Cross-functional Exposure: Gaining deeper understanding of marketing strategy, product development, and sales processes through close collaboration, which can broaden career perspectives.

📝 Enhancement Note: The role offers a blend of creative execution and strategic contribution, providing a solid platform for a designer looking to grow within the CPG industry, particularly in roles that bridge creative output with commercial objectives.

🌐 Work Environment

Office Type: The role is based on-site at the company's facility in Richfield, WI. This provides a traditional office environment conducive to in-person collaboration and access to necessary resources. The company will be relocating to a new facility in West Bend, WI, in late 2027, suggesting a modern and potentially updated workspace in the future.

Office Location(s): The current location is Richfield, WI, with a planned move to West Bend, WI. Candidates should be aware of both locations and the timeline for the transition. Proximity to these areas or willingness to commute is essential.

Workspace Context:

• The on-site nature of the role facilitates direct interaction with team members and access to specialized equipment or software.

• Expect a collaborative workspace where designers can readily communicate with marketing, sales, and product teams, fostering a dynamic creative process.

• The company culture emphasizes teamwork and family values, suggesting a supportive and friendly office atmosphere.

Work Schedule: The standard work schedule is 40 hours per week, with core office hours from 8:00 am to 4:30 pm. This provides a structured workweek with predictable hours.

📝 Enhancement Note: The on-site requirement and upcoming facility relocation are key logistical considerations for candidates. The environment is designed to support collaborative creative work within a structured schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess fundamental qualifications and creative alignment.

• Portfolio Presentation: An opportunity to present your portfolio, discussing specific projects, your design process, and how your work aligns with PS Seasoning's brands and objectives. Be prepared to elaborate on packaging production, e-commerce design, and your experience with Adobe Creative Suite.

• Skills Assessment/Creative Challenge: Potentially a design exercise or a case study related to packaging or digital asset creation to evaluate your problem-solving skills and creative approach under specific constraints.

• Team/Cultural Fit Interview: Meetings with potential team members and hiring managers to assess collaboration style, communication skills, and alignment with company values (Customer Focus, Development, Family, Integrity, Teamwork, Excellence).

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in packaging design (including technical aspects like die lines), CPG branding, digital assets for e-commerce (Amazon, web banners), and print collateral.

• Tell the Story: For each project, explain the brief, your creative process, the challenges you faced, the solutions you implemented, and the impact of your design (if quantifiable).

• Highlight Technical Proficiency: Clearly demonstrate your expertise with Adobe Creative Suite and your understanding of production-ready files and print specifications.

• Showcase Versatility: Include examples that highlight your ability to adapt your style to different brand needs and project types.

• Prepare for E-commerce Focus: Be ready to discuss your approach to designing for online platforms, considering user experience, conversion optimization, and brand storytelling.

Challenge Preparation:

• Understand Brand: Research PS Seasoning and Pro Smoker brands thoroughly. Analyze their current visual identity, target audience, and market positioning.

• Simulate Production: If given a packaging challenge, think about how you would approach die lines, print specs, and regulatory information.

• Digital Strategy: For digital challenges, consider the user journey, calls to action, and platform-specific best practices.

• Time Management: Practice working within defined time limits, focusing on delivering a clear, well-reasoned solution.

📝 Enhancement Note: The interview process heavily relies on your portfolio and ability to articulate your creative and technical process. Demonstrating an understanding of production-level design and e-commerce strategy will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency is mandatory, specifically:

  • Adobe Illustrator: For vector graphics, logos, packaging die lines, and illustrations.
  • Adobe Photoshop: For photo editing, digital asset creation, mockups, and compositing.
  • Adobe InDesign: For layout design of print collateral like catalogs, sell sheets, and brochures.

• AI-Powered Design Tools: Familiarity is preferred, indicating an openness to adopting new technologies to enhance workflow and creativity.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts analytics (e.g., website traffic, conversion rates on Amazon, email open rates) is beneficial. Familiarity with tools like Google Analytics or Amazon Seller Central reporting might be advantageous. CRM & Automation:

• Shopify: Preferred skill for e-commerce design and potential integration with marketing efforts.

• Klaviyo: Preferred skill for designing email campaigns and understanding email marketing automation.

📝 Enhancement Note: Mastery of Adobe Creative Suite is non-negotiable. Familiarity with e-commerce platforms like Shopify and email marketing tools like Klaviyo will significantly enhance a candidate's profile for this role.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Designing with the end consumer and B2B clients in mind, ensuring visuals are appealing, informative, and drive desired actions.

• Development: A commitment to continuous improvement in design skills, exploring new techniques, and contributing to the development of new product packaging and marketing materials.

• Family: Contributing to a supportive and collaborative team environment, fostering strong working relationships with colleagues.

• Integrity: Ensuring accuracy in all design elements, especially regulatory information on packaging, and maintaining honesty in creative proposals and project execution.

• Teamwork: Actively collaborating with marketing, sales, and product teams, sharing ideas, and working together to achieve common goals.

• Excellence: Striving for high-quality, impactful design in every project, pushing creative boundaries while adhering to brand standards and production requirements.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing to translate campaign strategies into visual assets and with sales to develop effective collateral.

• Feedback Exchange: Openness to receiving and providing constructive feedback on designs to ensure the best possible outcome.

• Knowledge Sharing: Willingness to share design insights, tips, and best practices with team members, contributing to a collective growth environment.

📝 Enhancement Note: The company's core values are deeply embedded in its culture and will likely guide how design projects are approached and how team members interact. Candidates who align with these values will integrate more seamlessly.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand identity across diverse product lines and marketing channels while also introducing fresh, innovative designs.

• Managing Multiple Project Demands: Juggling concurrent projects with varying deadlines and priorities, ensuring quality is not compromised.

• Navigating Regulatory Requirements: Accurately incorporating complex FDA/USDA labeling requirements into visually appealing designs.

• Adapting to Evolving Digital Platforms: Keeping up with the latest design trends and best practices for e-commerce, social media, and digital advertising.

Learning & Development Opportunities:

• Advanced Packaging Design: Opportunities to refine skills in intricate packaging structures, materials, and print techniques.

• Digital Marketing Design: Deepen expertise in creating high-converting assets for online advertising, social media campaigns, and email marketing.

• AI in Design: Explore and integrate AI tools into the design workflow for efficiency and creative exploration.

• Industry Trends: Stay abreast of CPG, food, and manufacturing industry design trends through conferences, workshops, and continuous learning.

• Mentorship: Potential to learn from experienced marketing professionals and gain insights into broader business strategy.

📝 Enhancement Note: This role presents an excellent opportunity for a designer to grow within the CPG sector, facing challenges that foster skill development in production, digital marketing, and brand management.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new product label for a CPG brand, from initial concept to final production files." (Focus on die lines, print specs, regulatory considerations.)

• "How do you approach creating digital assets for an e-commerce platform like Amazon, and what metrics do you consider to measure their success?" (Highlight A+ content, storefront design, conversion focus.)

• "Walk us through a project where you had to balance brand consistency with a need for innovative design. What was your approach and the outcome?" (Demonstrate creative problem-solving and strategic thinking.) Company & Culture Questions:

• "How do you see your design style aligning with our company values of Customer Focus, Development, Family, Integrity, Teamwork, and Excellence?" (Connect your work ethic and collaboration style to their values.)

• "How do you stay updated on design trends, particularly within the food and beverage industry?" (Show your commitment to continuous learning and industry awareness.)

• "Describe a time you collaborated with a sales or marketing team. How did you ensure your design met their objectives?" (Illustrate your cross-functional communication and project management skills.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type (packaging, digital, print) or by demonstrating your process.

• Quantify Impact: Whenever possible, include data or results that show the effectiveness of your designs (e.g., increased click-through rates, successful product launches).

• Highlight Technical Skills: Be ready to discuss your technical proficiency in Adobe Creative Suite and your understanding of production requirements.

• Engage and Discuss: Treat the portfolio review as a conversation. Be prepared to answer questions about your choices and thought process.

• Tailor to the Role: Emphasize projects that are most relevant to PS Seasoning's needs, such as CPG packaging and digital marketing assets.

📝 Enhancement Note: Prepare to discuss your technical skills, creative process, and how your work directly contributes to business objectives, especially in packaging and e-commerce.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link.

• Customize Your Resume: Tailor your resume to highlight the 3+ years of experience in print, packaging, and digital design, emphasizing your expertise in Adobe Creative Suite and any CPG/food industry experience.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest packaging design examples (including technical details like die lines), e-commerce assets (Amazon, web banners), and print collateral. Be ready to discuss your process for each.

• Prepare Your Narrative: Practice articulating your design process, problem-solving abilities, and how your skills align with PS Seasoning's values and brand needs. Be ready to discuss specific projects in detail.

• Research the Company: Familiarize yourself with PS Seasoning and Pro Smoker brands, their products, and their market presence. Understand their company culture and values to demonstrate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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