Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Brand, Social Media, Ads & Campaigns)

Company: Pavago

Location: Kenya

Job Type: Full-Time, Remote

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-05-13

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design and execute high-performing visual assets across social media, paid advertising, web, and print to drive engagement and conversions.

• Develop and maintain comprehensive brand identity systems, ensuring consistency across all digital and physical touchpoints.

• Collaborate cross-functionally with marketing, product, and sales teams to translate strategic objectives into compelling visual communications.

• Optimize designs for various platforms and devices, with a strong focus on conversion-driven metrics like CTR and engagement.

📝 Enhancement Note: This role is positioned as a "Graphic Designer" but the description emphasizes performance metrics and conversion-focused design, aligning it closely with marketing operations or creative operations functions. The requirement to work within U.S. Client Business Hours suggests a need for strong time management and asynchronous communication skills.

📈 Primary Responsibilities

• Develop and meticulously maintain brand identity systems, including logos, typography, color palettes, and comprehensive visual guidelines.

• Create a wide range of high-quality marketing assets for social media platforms (Instagram, LinkedIn, Facebook), paid advertising (Meta, Google Display), email campaigns, and sales presentations/decks.

• Design effective print collateral such as brochures, flyers, and posters to support marketing campaigns and events.

• Produce digital design assets including web banners, landing page visuals, and ad creatives, optimizing them for mobile, desktop, and social platforms.

• Support website updates and visual refreshes, ensuring a cohesive and engaging user experience.

• (Bonus) Create GIFs, simple animations, and motion graphics using Adobe After Effects, and perform basic video editing for campaign visuals.

• Translate creative briefs and strategic ideas into clean, effective, and visually compelling visual assets.

• Manage multiple design requests simultaneously, prioritizing tasks and adhering to project deadlines.

• Deliver final assets in various formats (AI, PSD, PNG, PDF), ensuring files are scalable, reusable, and organized within maintained design libraries and templates.

• Collaborate closely with marketing, product, and sales teams to understand project requirements and incorporate feedback efficiently.

📝 Enhancement Note: The primary responsibilities clearly indicate a need for a designer who understands the business impact of their work, not just aesthetic appeal. The emphasis on "conversion-focused" and "performance" design points towards a role that requires analytical thinking alongside creative execution.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles requiring this level of proficiency.

Experience: Minimum of 2+ years of professional graphic design experience, with a demonstrated track record of creating impactful branding and digital marketing assets.

Required Skills:

• Advanced proficiency in Adobe Illustrator for vector graphics and illustration.

• Advanced proficiency in Adobe Photoshop for image editing, manipulation, and digital asset creation.

• Advanced proficiency in Adobe InDesign for layout design, print collateral, and publication design.

• Proven experience in designing for social media platforms (posts, stories, ads).

• Proven experience in designing for paid advertising campaigns (e.g., Meta Ads, Google Display Network).

• Experience in designing print materials such as brochures, flyers, and posters.

• Strong understanding of typography, color theory, and layout principles.

• Ability to adapt design style based on brand guidelines and target audience.

• Excellent organizational skills to manage multiple projects and deadlines efficiently.

Preferred Skills:

• Proficiency in motion graphics creation using Adobe After Effects.

• Experience with digital design and prototyping tools such as Figma.

• Familiarity with Canva for quick asset creation and team collaboration.

• Background experience in marketing agencies, SaaS companies, or e-commerce environments.

• Understanding of key marketing metrics such as Click-Through Rate (CTR), engagement, and conversion-focused design principles.

• Basic video editing skills for campaign visuals.

📝 Enhancement Note: The "Nice to Have" section strongly suggests that candidates with exposure to performance marketing and SaaS/e-commerce environments will be highly valued. This indicates a preference for designers who can directly contribute to business growth through their visual strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of professional design work.

• Specific sections demonstrating expertise in:

  • Brand Identity: Examples of logo development, brand guideline creation, and consistent application across different materials.
  • Marketing & Campaign Design: Case studies or examples of social media campaigns, paid ad creative, email marketing visuals, and event collateral.
  • Digital & Web Assets: Demonstrations of banner ads, landing page visuals, and optimized web graphics.
  • Print Collateral: Examples of brochures, flyers, posters, or other print materials.

Process Documentation:

• The portfolio should implicitly or explicitly demonstrate an understanding of design workflows, including:
  • Workflow Design and Optimization: How you approach a design brief, manage your time, and iterate on designs based on feedback.
  • Implementation and Automation: Examples of how you prepare files for various platforms and maintain organized design libraries or templates.
  • Measurement and Performance Analysis: Ideally, case studies that include metrics or explain the strategic thinking behind design choices that led to desired outcomes.

📝 Enhancement Note: Candidates should prepare to discuss the strategic thinking behind their portfolio pieces, particularly how their designs contributed to specific campaign goals or business objectives. The emphasis on "conversion-focused" design means that simply presenting aesthetically pleasing work may not be sufficient; demonstrating impact is key.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Kenya, working remotely for a U.S.-based company, a competitive salary range would typically fall between KES 120,000 to KES 250,000 per month. This estimate is based on:

• Regional Market Rates: Research from platforms like SalaryExpert, Glassdoor, and local Kenyan job boards for graphic design roles in Nairobi (as a proxy for skilled labor markets).

• Experience Level: The 2-5 year experience requirement places this role at a mid-level.

• Remote Work for International Company: Companies hiring remotely often offer salaries benchmarked against the client's country (U.S.), but adjusted for the talent's location. However, given this is a remote role based in Kenya, the salary will likely be a hybrid, leaning towards the higher end of Kenyan market rates for skilled professionals.

• Skill Set: Proficiency in Adobe Creative Suite, Figma, and motion graphics commands a premium.

• U.S. Hours Requirement: Working U.S. business hours can sometimes justify a higher compensation to accommodate time differences.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work-life balance and location independence within Kenya.

• U.S. Client Business Hours: Opportunity to work alongside U.S. teams, potentially offering exposure to international work practices and professional development.

• Performance-Based Growth: Clear KPIs and the potential for growth into Senior Designer or Creative Lead roles, indicating a structured career progression path.

• Exposure to Real Marketing Impact: The role focuses on designs that directly influence campaign performance and business results, offering a tangible sense of contribution.

• Comprehensive Tool Access: Access to a robust design stack including Adobe Creative Suite and Figma.

Working Hours: Full-time, with a requirement to align with U.S. Client Business Hours. This typically translates to approximately 40 hours per week, with flexibility for meeting deadlines and managing revisions. The exact daily schedule may vary but will require significant overlap with U.S. Eastern Time (ET) or Pacific Time (PT) business operations.

📝 Enhancement Note: The salary estimate is a guideline. The actual compensation will depend on Pavago's specific compensation strategy for remote international employees and the candidate's negotiation. It's crucial for candidates to research current market rates in Kenya for similar roles and be prepared to discuss their salary expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the technology and digital services sector, likely focusing on providing design and marketing solutions to clients. Its specific niche might involve supporting SaaS, e-commerce, or other digital-first businesses.

Company Size: Information on the exact size of Pavago is not provided, but the mention of "U.S. Client Business Hours" and a "remote" structure suggests a company that is either a growing startup or a well-established remote-first organization with a global talent pool. Its specialties likely include creative services, digital marketing, and potentially MarTech solutions.

Founded: The founding date of Pavago is not specified, but the company's focus on modern digital design and marketing suggests it is likely a relatively recent or forward-thinking organization.

Team Structure:

• Operations Team: While not explicitly an operations role, the Graphic Designer will work within a structure that supports its clients' operational needs, likely collaborating with project managers, account managers, marketing strategists, and other creative professionals.

• Reporting Structure: The designer will likely report to a Creative Director, Design Lead, or a Marketing Manager who oversees campaign execution and brand consistency.

• Cross-functional Collaboration: The role emphasizes close collaboration with marketing, product, and sales teams, requiring strong interpersonal and communication skills to integrate design effectively into broader business initiatives.

Methodology:

• Data-Driven Design: The emphasis on "conversion-focused" design and "performance metrics" indicates a data-driven approach where design decisions are informed by analytics and client objectives.

• Agile Workflow: The need to manage multiple requests, iterate quickly, and adapt to feedback suggests an agile or iterative design process, common in fast-paced digital environments.

• Brand Consistency: A core methodology will be maintaining rigorous brand standards across all touchpoints to ensure a unified client experience.

Company Website: https://pavago.co

📝 Enhancement Note: The company's website (pavago.co) should be thoroughly reviewed to understand their client base, service offerings, design aesthetic, and overall company mission. This will provide crucial context for tailoring applications and interview responses.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a mid-level Graphic Designer. It requires a solid foundation of technical skills and 2+ years of experience, with the ability to work independently on defined tasks. The emphasis on performance metrics and business impact suggests a role that is more integrated with business objectives than a purely artistic design position.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Design Manager, or a Marketing Team Lead. This structure allows for guidance on projects and feedback on creative output, while still offering autonomy in execution.

Operations Impact: While not a traditional operations role, the Graphic Designer's impact is directly tied to the operational success of marketing campaigns. By creating visually compelling and conversion-optimized assets, they contribute to key performance indicators (KPIs) such as:

• Click-Through Rates (CTR) for ads and email campaigns.

• Engagement rates on social media posts.

• Conversion rates on landing pages and websites.

Growth Opportunities:

• Senior Designer / Creative Lead: The job description explicitly mentions the opportunity to grow into a Senior Designer or Creative Lead role. This suggests a defined career path within Pavago's creative department.

• Specialization: Potential to specialize further in areas like motion graphics, UI/UX design (if Figma proficiency is developed), or specific campaign types.

• Skill Development: Opportunity to gain experience working with U.S. clients and understanding international marketing strategies, enhancing professional development.

• Cross-functional Exposure: Deepen understanding of marketing, sales, and product development through close collaboration.

📝 Enhancement Note: Candidates should highlight their interest in the growth opportunities mentioned, particularly the progression to Senior Designer or Creative Lead. Demonstrating an understanding of how design impacts business operations and revenue will be crucial for advancing in this role and company.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office. The work environment is entirely digital.

Office Location(s): The role is based in Kenya, implying that the employee will be working from their home office or a co-working space within Kenya. The company operates with U.S. Client Business Hours, indicating a global team structure.

Workspace Context:

• Collaborative Environment: While remote, the role requires active collaboration through digital tools. Expect frequent communication via Slack, email, video conferencing (Zoom, Google Meet), and project management platforms.

• Operations Tools & Technology: Access to a suite of digital tools is essential. This includes graphic design software (Adobe Creative Suite, Figma), communication platforms, and potentially project management software (e.g., Asana, Trello, Jira).

• Team Interaction: Although remote, the company aims for team cohesion. This may involve virtual team meetings, social events, and asynchronous communication strategies to foster connection.

Work Schedule: The primary work schedule is dictated by "U.S. Client Business Hours," which means candidates must be available to work during typical business hours in the United States (e.g., EST, PST). This typically involves a 40-hour work week, but with flexibility for meeting deadlines and responding to urgent requests. Candidates should be prepared for potential early morning or late evening work depending on the specific client's time zone and project demands.

📝 Enhancement Note: Candidates should ensure they have a reliable internet connection, a dedicated and distraction-free workspace, and the necessary hardware to run design software effectively. Proactive communication regarding availability and time zone overlap will be critical for success in this remote, internationally-aligned role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Phone Screen: A brief introductory call to assess basic qualifications, interest in the role, and cultural fit.

• Video Interview with Recruiter: A more in-depth discussion about experience, skills, and understanding of the role's requirements, especially the performance-driven aspect of design.

• Portfolio Review + Practical Task: This is a critical stage. Candidates will present their portfolio, highlighting relevant projects. They will also be given a practical design task, such as creating a campaign graphic or brochure, to assess their skills, speed, and ability to follow instructions and brand guidelines.

• Client Interview: A final interview, likely with the hiring manager or a key stakeholder from the client-facing team, to assess strategic thinking, collaboration skills, and overall fit for the company's client service model.

• Offer & Background Verification: Standard process including reference checks and verification of credentials.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in branding, social media, paid ads, and digital/print assets. Prioritize work that shows a clear understanding of conversion-focused design and business impact.

• Tell the Story: For each piece, be prepared to explain the brief, your design process, the challenges faced, your solutions, and the outcomes (if metrics are available). Use the STAR method (Situation, Task, Action, Result).

• Highlight Key Skills: Explicitly point out your proficiency in Adobe Illustrator, Photoshop, InDesign, and any experience with Figma or After Effects.

• Demonstrate Brand Consistency: Showcase how you've maintained brand integrity across multiple touchpoints.

• Prepare for the Practical Task: Understand the expected deliverables and time constraints. Practice creating a design quickly while adhering to brand guidelines and strategic objectives.

Challenge Preparation:

• Understand the "Why": Be ready to explain why you made certain design choices, linking them to campaign goals, audience understanding, and desired user actions.

• Showcase Efficiency: For the practical task, demonstrate efficient workflow and time management. If you can't complete everything, show what you prioritized and why.

• Articulate Strategy: Practice clearly articulating your design strategy and how it aligns with broader marketing or business objectives.

📝 Enhancement Note: The practical task is a key differentiator. Candidates should treat it as a mini-project, taking time to understand the brief thoroughly and producing a polished deliverable that reflects their best work within the given constraints.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logo design, icons, and complex illustrations. Expect to use advanced features for scalable assets.

• Adobe Photoshop: For image editing, retouching, creating digital ad creatives, social media graphics, and web banners. Proficiency in layer management and optimization is key.

• Adobe InDesign: For layout and design of print collateral (brochures, flyers, posters) and potentially digital publications.

• Figma (Preferred): For collaborative design, prototyping, and UI/UX elements. Experience here is a significant advantage for modern digital workflows.

• Canva (Preferred): For rapid asset creation, social media templates, and potentially for simpler client requests.

Analytics & Reporting:

CRM & Automation:

Other Tools:

• Adobe After Effects (Bonus): For creating motion graphics, GIFs, and simple animations.

• Project Management Tools: Likely to use platforms like Asana, Trello, Jira, or Monday.com for task tracking and workflow management.

• Communication Tools: Slack, Microsoft Teams, Zoom, Google Meet for team collaboration and client communication.

📝 Enhancement Note: Candidates should be prepared to discuss their experience with each of these tools, including specific features they utilize and how they integrate them into their design workflow. Demonstrating a willingness to learn new tools quickly is also a plus.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on delivering results, measured by metrics like CTR, engagement, and conversions. Designs are expected to contribute directly to business objectives.

• Brand Consistency: Upholding and strengthening the brand identity across all touchpoints is paramount. This requires meticulous attention to detail and a deep understanding of brand guidelines.

• Efficiency & Speed: The ability to work quickly, manage multiple requests, and deliver high-quality assets under tight deadlines is highly valued.

• Collaboration & Communication: Open communication and effective teamwork are essential, especially in a remote setting. This includes proactively seeking feedback and clearly articulating design decisions.

• Detail-Oriented: A commitment to polish, accuracy, and visual perfection in all delivered work.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing, product, and sales teams. This means understanding their needs, providing creative solutions, and integrating design seamlessly into their strategies.

• Feedback Loop: A culture of constructive feedback is likely present, where designers are expected to provide and receive feedback openly to improve work and processes.

• Knowledge Sharing: In a remote environment, sharing best practices, design trends, and insights is crucial for collective growth and maintaining team cohesion.

📝 Enhancement Note: Candidates should reflect on these values and consider how their personal work ethic and collaboration style align with them. Providing examples of how they've embodied these values in past roles will be beneficial during interviews.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also meet specific, often data-driven, performance objectives (e.g., high CTR, engagement).

• Time Zone Differences: Working within U.S. Client Business Hours from Kenya requires careful time management and potentially adjusting personal schedules to ensure adequate overlap and responsiveness.

• Remote Collaboration Management: Maintaining effective communication and collaboration in a fully remote setting requires proactive effort and proficiency with digital tools.

• Rapid Iteration Cycles: The need for quick revisions and adaptations can be demanding, requiring resilience and the ability to incorporate feedback efficiently without sacrificing quality.

• Diverse Client Needs: Potentially working with various clients across different industries, requiring adaptability in design style and understanding of diverse brand identities and target audiences.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Opportunity to gain deeper expertise in Adobe Creative Suite, and potentially master Figma and Adobe After Effects.

• Performance Marketing Insights: Deepen understanding of how design directly impacts marketing KPIs, leading to more strategic creative decision-making.

• International Work Experience: Gain valuable experience working with U.S.-based clients and teams, enhancing professional marketability.

• Career Progression: Clear path for advancement to Senior Designer or Creative Lead roles, with opportunities for leadership and greater project ownership.

• Industry Trends: Stay current with the latest design trends, digital marketing strategies, and MarTech advancements.

📝 Enhancement Note: Candidates should view these challenges as opportunities for growth. Highlighting how they've successfully navigated similar situations in the past will demonstrate their suitability for the role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad or social media post that significantly improved engagement or conversion rates. What was your process, and what were the results?" (Focus on linking design choices to metrics)

• "How do you ensure brand consistency across multiple platforms and asset types, especially when working with different marketing campaigns?" (Highlight your brand guideline adherence and systematic approach)

Company & Culture Questions:

• "What do you know about Pavago and our approach to design?" (Research their website, client work, and mission.)

• "How do you approach receiving constructive criticism or feedback on your designs, especially when working remotely?" (Emphasize your openness, collaboration, and iterative process.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio logically, perhaps by project type (branding, social media, ads) or by impact (campaign success stories).

• Quantify Impact: Whenever possible, include specific metrics or quantifiable results achieved by your designs. If exact numbers aren't available, explain the intended impact and strategic reasoning.

• Showcase Process: For 1-2 key projects, walk through your design process from brief to final delivery, explaining your rationale at each stage.

• Highlight Tool Proficiency: Verbally confirm your proficiency with the required tools and mention any preferred workflows or techniques you use.

• Address the "Bonus" Skills: If you have experience with motion graphics or Figma, be prepared to showcase it.

Challenge Preparation:

• Practice Timed Design: If a practical task is expected, simulate it under timed conditions. Focus on delivering a strong concept and execution within the allotted time.

• Prepare a "Design System" Mindset: Think about how you would quickly establish or adhere to a visual system for a new campaign or client.

• Articulate Design Rationale: Practice explaining why you made specific design choices (color, typography, imagery, layout) in a clear and concise manner.

📝 Enhancement Note: Tailor your portfolio and interview responses to specifically address the "conversion-focused" and "performance" aspects of this role. Show that you are not just a visual artist, but a strategic partner who uses design to drive business outcomes.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to social media, paid ads, and conversion-focused design. If you have case studies with quantifiable results, highlight them.

• Resume Optimization: Tailor your resume to include keywords from the job description such as "Adobe Illustrator," "Adobe Photoshop," "Adobe InDesign," "Figma," "Canva," "Brand Identity," "Social Media Design," "Paid Ads Design," and "Conversion-focused Design." Emphasize achievements related to campaign performance and brand consistency.

• Interview Preparation: Practice articulating your design process, explaining your creative rationale, and discussing how your work drives business results. Prepare to present your portfolio and discuss your experience with the required design tools.

• Company Research: Thoroughly research Pavago at pavago.co. Understand their client base, services, and design aesthetic to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.