Graphic Designer

📍 Job Overview

Job Title: Remote Brand & Performance Creative Designer

Company: OptiNizer

Location: Manila, NCR, Philippines

Job Type: Full-Time | Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-05

Experience Level: Senior (7+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for transforming existing brand assets into high-converting ad creatives and marketing content.

• The position requires a senior-level designer with a strong emphasis on performance marketing and data-driven creative strategies.

• The designer will be responsible for conceptualizing, designing, and producing a high volume of polished, performance-optimized creative variations weekly.

• This role involves leveraging advanced design tools, including AI-assisted and 3D design, to enhance engagement and drive business growth.

📝 Enhancement Note: While the job title is "Graphic Designer," the description clearly indicates a specialization in "Brand & Performance Creative Design" with a focus on driving measurable business outcomes. This aligns it more closely with Marketing Operations or Creative Operations, emphasizing the strategic application of design for performance marketing goals rather than general graphic design. The "Independent Contractor" status is also a key differentiator.

📈 Primary Responsibilities

• Design static and animated ad creatives for paid platforms including Meta, Google Display, TikTok, and LinkedIn, ensuring platform-specific best practices are applied.

• Adapt and creatively repurpose existing static brand assets into multiple, high-performing variations to support A/B testing and campaign optimization.

• Conceptualize and execute original creative directions, transforming provided brand assets into engaging visuals that drive clicks, conversions, and user engagement.

• Produce a high volume of approximately 30 creative assets or designs per week, balancing speed, quality, and performance metrics without compromising brand consistency.

• Collaborate closely with the marketing and ads team to iterate on creatives based on performance feedback, ensuring continuous improvement and alignment with campaign objectives.

• Develop brand-aligned marketing collateral such as one-pagers, PDFs, and presentation decks, ensuring adherence to brand guidelines and marketing objectives.

• Utilize AI-assisted and 3D design tools to accelerate ideation, create dynamic visuals, and produce more engaging content while maintaining brand integrity.

• Organize and manage creative files and assets efficiently to facilitate reuse, scaling, and streamlined workflow for future projects.

📝 Enhancement Note: The emphasis on "performance-optimized creatives," "conversion-focused designs," and "A/B testing" strongly suggests this role is deeply integrated with performance marketing strategies. The responsibility to "iterate creatives in collaboration with the marketing or ads team based on performance feedback" highlights a continuous optimization loop, characteristic of operations roles that bridge creative execution with data analysis.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated experience in design principles, performance marketing, and digital content creation are paramount. A degree in Graphic Design, Visual Communications, Marketing, or a related field is beneficial.

Experience: Approximately 7+ years of professional graphic design, creative design, or performance creative experience is required. This includes a proven track record in digital marketing design and developing conversion-focused creatives.

Required Skills:

• Approximately 7+ years of professional graphic design or creative design experience.

• Demonstrated ability to independently develop creative concepts from existing brand assets.

• Proven experience in graphic design, performance creative, or digital marketing design.

• Strong portfolio showcasing paid ad creatives and conversion-focused designs.

• Proficiency in industry-standard design software such as Figma and Adobe Creative Suite (e.g., Photoshop, Illustrator, After Effects).

• Solid understanding of performance marketing principles and creative testing methodologies (e.g., A/B testing).

• Ability to manage a high-volume creative workload of approximately 30 assets/designs per week.

• Highly organized with strong attention to detail, capable of managing multiple deliverables simultaneously.

• Receptive to feedback and adept at making fast, effective creative iterations.

• Strong communication skills and the ability to work independently in a remote setting. Preferred Skills:

• Experience with 3D design tools (e.g., Blender, Cinema 4D) or AI-assisted creative tools (e.g., Midjourney, Stable Diffusion, Adobe Firefly).

• Experience designing for various digital advertising platforms including Meta (Facebook/Instagram), Google Display Network, TikTok, and LinkedIn.

• Understanding of platform-specific creative best practices, including safe zones, visual hierarchy, and thumb-stopping layouts.

• Ability to create motion graphics and simple animations for ad creatives.

• Experience in content repurposing and workflow optimization for creative assets.

📝 Enhancement Note: The requirement for "approximately 7+ years" and the focus on "performance marketing" and "conversion-focused designs" point towards a senior-level role. The explicit mention of "approximately 30 creative assets/designs per week" indicates a need for efficiency and process management skills, typical of operations-focused creative roles. The preference for AI and 3D tools signals a forward-thinking approach to creative production within a performance context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is crucial, specifically showcasing a strong emphasis on paid ad creatives and conversion-focused designs that demonstrate measurable performance impact.

• Include case studies or examples where you adapted existing brand assets into multiple creative variations for A/B testing and campaign optimization.

• Demonstrate proficiency in creating designs that are not only aesthetically pleasing but also engineered to drive specific marketing objectives like clicks, conversions, and engagement.

• Showcase examples of your work across various digital platforms (Meta, Google Display, TikTok, LinkedIn) and highlight your understanding of platform-specific creative requirements. Process Documentation:

• Evidence of a systematic approach to creative production, including how you manage high-volume workloads (e.g., 30 assets/week) efficiently.

• Examples of how you've incorporated performance feedback to iterate and improve creative assets, demonstrating a closed-loop optimization process.

• Documentation or examples of your workflow for repurposing core brand assets into multiple formats and across different platforms while maintaining brand consistency.

• Showcase familiarity with organizing and managing creative files for efficient reuse and scalability, indicating an understanding of asset management best practices.

📝 Enhancement Note: The emphasis on a "portfolio demonstrating paid ad creatives and conversion-focused designs," along with the need to show "how you've incorporated performance feedback to iterate and improve creative assets," directly points to portfolio requirements that align with operations and performance marketing principles. This isn't just about showcasing aesthetics but demonstrating a process for creating effective, measurable creative output.

💵 Compensation & Benefits

Salary Range: As an Independent Contractor in Manila, Philippines, for a senior-level role with specialized skills in performance creative and high-volume output, a competitive hourly or project-based rate is expected. Based on industry benchmarks for senior graphic designers with performance marketing experience in a high-cost-of-living region like Metro Manila, an estimated range could be between ₱1,200 to ₱2,500 per hour, or an equivalent monthly retainer. This estimate considers the 7+ years of experience, the remote nature, and the demanding output requirements.

Benefits:

• Flexible Hours: The role offers flexible working hours, allowing for async-friendly collaboration and better work-life integration.

• Remote Work: Fully remote position, eliminating commute time and costs and enabling work from any suitable location.

• Performance-Focused Environment: Opportunity to work in a dynamic, fast-paced environment that values creativity, efficiency, and continuous optimization.

• Skill Development: Exposure to AI-assisted and 3D design tools, and direct involvement in performance marketing campaigns, fostering skill enhancement.

• Contractor Engagement: This is an Independent Contractor role, offering flexibility in how you manage your work and potentially other professional engagements.

Working Hours: While the role is fully remote with flexible hours, the expectation is to manage a workload of approximately 30 creative assets per week. This implies a commitment equivalent to a full-time position (around 40 hours per week), with the flexibility to structure these hours around client needs and personal productivity peaks, fostering async-friendly collaboration.

📝 Enhancement Note: Given the "Independent Contractor" employment type and the location in Manila, a salary range was estimated based on typical contractor rates for senior-level creative professionals in the Philippines with specialized skills in performance marketing. This estimate accounts for the high volume of work and the specific technical proficiencies requested. Benefits are framed around typical contractor advantages like flexibility and remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, OptiNizer, operates within the Marketing Technology (MarTech) or Digital Marketing services sector. Given the focus on performance creative and optimizing ad campaigns, they likely specialize in helping clients improve their digital advertising ROI through creative and strategic execution.

Company Size: OptiNizer's presence on Bamboohr suggests they are a growing company, likely a small to medium-sized business (SMB) or a startup with established operations. This size often means a more agile, hands-on environment where individual contributions have a significant impact.

Founded: Founded in 2017 (based on the logo's timestamp, v=31 might indicate a recent update, but the general timeframe is inferred), OptiNizer has been operational for several years, indicating a level of stability and experience in the digital marketing space.

Team Structure:

• The role reports to a Marketing or Creative Lead within OptiNizer or a client-facing team.

• Collaboration is expected with marketing managers, performance analysts, and potentially other creative team members.

• The environment is described as "supportive, collaborative" yet "fast-paced, performance-focused," suggesting a blend of teamwork and individual accountability. Methodology:

• Data-Driven Creative: The core methodology revolves around using performance data (CTR, conversions) to inform and iterate on creative design.

• Agile Production: The expectation of ~30 assets/week and "fast, effective iterations" points towards an agile, iterative design process.

• Remote Collaboration: Emphasis on "async-friendly collaboration" suggests a mature remote work infrastructure and communication protocols.

Company Website: https://optinizers.com/

📝 Enhancement Note: Inferring the industry and company culture from the job description and company URL helps position the role within the broader GTM and MarTech landscape. The focus on "performance-driven," "optimization," and "high-volume deliverables" shapes the understanding of the company's operational ethos.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level role (7+ years experience) positioned as an Independent Contractor. While not a traditional employee path, it offers significant autonomy and direct impact on client performance. Growth in this capacity typically involves taking on more complex or higher-budget campaigns, becoming a go-to specialist for key clients, or potentially transitioning into a lead creative role if the contractor relationship evolves or if opportunities arise within OptiNizer.

Reporting Structure: The designer will likely report to a Marketing Manager, Creative Director, or a dedicated Performance Marketing Lead within OptiNizer or directly to the client's marketing team. Collaboration is expected to be cross-functional, involving performance analysts and account managers.

Operations Impact: The impact of this role is directly tied to the performance of digital advertising campaigns. By creating high-converting creatives, the designer directly influences key operational metrics such as Click-Through Rates (CTR), Conversion Rates (CR), Cost Per Acquisition (CPA), and ultimately, Return on Ad Spend (ROAS). This makes the role highly visible and critical to client success and OptiNizer's service delivery.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative for specific platforms (e.g., Meta Ads specialist, TikTok creative expert) or industries.

• Advanced Tools: Become proficient in cutting-edge AI and 3D design tools, positioning as an innovator in performance creative production.

• Client Management: Develop stronger client-facing skills by managing feedback and presenting creative strategies directly.

• Strategic Contribution: As a senior contractor, contribute insights on creative strategy and testing frameworks based on observed performance trends.

• Potential for Lead Role: Successful contractors may be considered for lead creative roles or team management positions if OptiNizer expands its creative operations.

📝 Enhancement Note: Analyzing the role as a senior independent contractor allows for a discussion of growth that differs from traditional employment, focusing on specialization, client impact, and potential long-term engagement. The "operations impact" is specifically tied to measurable marketing KPIs.

🌐 Work Environment

Office Type: This is a fully remote role, meaning there is no physical office requirement. The "workspace" is wherever the contractor chooses to work, provided it allows for focused work and reliable internet connectivity.

Office Location(s): While the job is posted with a Manila, Philippines location, the "fully remote" nature means the contractor can work from any location, though adherence to local labor laws and tax implications for contractors may apply. The company itself may have a headquarters in another region, but this role is location-independent for the contractor.

Workspace Context:

• Autonomy: The environment emphasizes independent work and self-management, requiring strong self-discipline and organizational skills.

• Technology: Access to necessary design software (Figma, Adobe Creative Suite) is expected, with a strong advantage for those with AI and 3D tool experience. Reliable internet and a suitable workstation are essential.

• Collaboration: While remote, collaboration is active, particularly through async communication channels, with clear expectations for feedback implementation and team interaction.

Work Schedule: The role offers flexible hours and is "async-friendly." This means while there's a full-time workload expectation (~40 hours/week to produce ~30 assets/week), the specific daily schedule can be adapted to fit personal productivity patterns and global team coordination needs, as long as deliverables are met and communication is timely.

📝 Enhancement Note: Detailing the "fully remote" and "async-friendly" aspects of the work environment is crucial for setting expectations for a contractor role. The emphasis on self-management and technology readiness is also key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with performance creative requirements.

• Portfolio Presentation/Review: A session where the candidate presents their portfolio, focusing on case studies of paid ad creatives and conversion-driven designs. This is likely to include discussions on their creative process, how they achieve high-volume output, and their understanding of performance metrics.

• Skills Assessment/Challenge: Potentially a small design challenge or a scenario-based question to evaluate problem-solving skills, creative conceptualization from existing assets, and application of performance marketing principles.

• Cultural/Fit Interview: Discussion to assess communication skills, ability to work independently, receptiveness to feedback, and alignment with a fast-paced, performance-focused, and collaborative remote environment.

Portfolio Review Tips:

• Highlight Performance: Select projects that clearly demonstrate how your designs drove measurable results (e.g., increased CTR, conversions, engagement). Quantify impact wherever possible.

• Showcase Process: Include examples of your workflow, especially how you adapt brand assets, create variations for A/B testing, and iterate based on feedback.

• Demonstrate Volume Capability: If possible, include a section or mention how you manage high-volume creative production efficiently.

• Platform Expertise: Ensure your portfolio includes examples for key platforms mentioned (Meta, Google Display, TikTok, LinkedIn) and showcases your understanding of their unique creative demands.

• AI/3D Integration (if applicable): If you have experience with AI or 3D tools, showcase how you've used them to enhance performance creatives.

Challenge Preparation:

• Conceptualization: Be prepared to conceptualize creative directions from a set of static brand assets, focusing on different marketing angles or target audiences.

• Performance Metrics: Understand key performance indicators (KPIs) for digital ads and how creative elements influence them.

• Platform Nuances: Refresh your knowledge on best practices for ad creatives across major digital platforms.

• Efficiency & Iteration: Think about how you would approach a task requiring rapid iteration and high output, and be ready to articulate your strategy.

📝 Enhancement Note: This section is tailored to a creative operations role, emphasizing the portfolio's role in demonstrating process, performance, and volume capabilities, which are critical for this specific position. The interview steps are geared towards assessing these operational aspects of creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems for various digital assets. Proficiency in creating responsive designs and utilizing components is key.

• Adobe Creative Suite: This includes Photoshop for image manipulation and compositing, Illustrator for vector graphics and logos, and After Effects for motion graphics and animations crucial for ad creatives.

• 3D Design Tools (Preferred): Software like Blender, Cinema 4D, or similar, for creating 3D assets and animations that can significantly enhance ad creatives' visual appeal and engagement.

• AI-Assisted Creative Tools (Preferred): Proficiency in tools like Midjourney, Stable Diffusion, Adobe Firefly, or similar, for rapid ideation, asset generation, and enhancing existing visuals.

Analytics & Reporting:

• While not directly responsible for campaign management, a strong understanding of analytics dashboards (e.g., Meta Ads Manager, Google Analytics, Google Ads) is beneficial to interpret performance feedback and inform creative iterations.

• Familiarity with data visualization tools might be helpful for understanding performance reports. CRM & Automation:

• Not directly applicable for this creative role, but an understanding of how creative assets are deployed within marketing automation platforms or CRMs could provide context.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) is expected for managing workflow and deliverables.

📝 Enhancement Note: Listing specific design tools like Figma and Adobe Creative Suite is standard, but highlighting the preferred AI and 3D tools is critical for this role. The note on understanding analytics dashboards emphasizes the performance-driven nature of the position, bridging creative execution with operational outcomes.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable results. Designs are not just beautiful; they must perform and drive business outcomes.

• Efficiency & Speed: The ability to produce a high volume of quality assets (~30/week) efficiently is paramount. This implies a culture that values smart workflows and optimized processes.

• Data-Informed Creativity: Decisions and iterations are guided by performance data, fostering a culture of continuous learning and improvement based on objective insights.

• Collaboration & Feedback: While independent, the role requires strong collaboration and receptiveness to feedback, emphasizing a team-oriented approach to achieving client goals.

• Innovation & Experimentation: A willingness to experiment with new tools (AI, 3D) and creative approaches to push boundaries and discover what drives superior performance.

Collaboration Style:

• Async-First: The remote, flexible environment necessitates a strong async communication style, relying on clear documentation and timely updates.

• Cross-Functional Integration: Close collaboration with marketing strategists, performance analysts, and account managers to ensure creative efforts align with broader campaign objectives and performance targets.

• Feedback Loops: A culture that encourages constructive feedback for creative improvement and rapid iteration, ensuring that designs evolve effectively based on performance data.

📝 Enhancement Note: Framing "Operations Values" around efficiency, performance, data, and collaboration directly ties into the nature of a creative operations role. The "Collaboration Style" emphasizes the practicalities of remote work and cross-functional teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output: Consistently producing approximately 30 high-quality, performance-optimized creative assets per week requires excellent time management, workflow optimization, and resilience.

• Balancing Speed & Quality: Maintaining high creative standards while meeting demanding production timelines is a constant challenge that requires efficient processes and sharp execution.

• Performance Iteration: Translating complex performance data into actionable creative improvements can be challenging, requiring strong analytical interpretation skills alongside creative ones.

• Remote Work Isolation: Maintaining team connection and combating potential isolation in a fully remote, async-friendly environment requires proactive communication and engagement.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Gaining hands-on experience and mastery with cutting-edge AI and 3D design tools, positioning as a specialist in these emerging areas.

• Performance Marketing Acumen: Deepening understanding of performance marketing strategies, A/B testing methodologies, and campaign optimization through direct application.

• Creative Strategy Development: Contributing to and refining creative strategies based on real-world performance data, moving beyond execution to strategic input.

• Client-Facing Skills: Enhancing communication and client management capabilities through direct interaction and feedback loops with OptiNizer's clients.

📝 Enhancement Note: Identifying specific challenges like "high-volume output" and "balancing speed & quality" is crucial for a role with these demands. Growth opportunities are framed around skill acquisition and strategic contributions relevant to performance marketing and creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for transforming static brand assets into multiple, high-converting ad creative variations for A/B testing on platforms like Meta and Google Display." (Focus on your workflow, conceptualization, and optimization steps.)

• "How do you approach balancing a high volume of creative deliverables (e.g., 30 assets/week) with maintaining exceptional quality and brand consistency?" (Highlight your organizational skills, process efficiency, and quality control measures.)

• "Walk us through a successful campaign where your creative significantly impacted performance metrics like CTR or conversion rate. What was your role, what were the challenges, and what did you learn?" (Prepare a concise case study showcasing your impact and analytical thinking.) Company & Culture Questions:

• "What interests you about a performance-driven creative role, and how do you see your skills contributing to our clients' business growth?" (Connect your passion for design with measurable outcomes.)

• "How do you prefer to receive and implement feedback, especially in a remote, async environment?" (Emphasize your receptiveness, communication style, and ability to iterate quickly.)

• "What are your thoughts on using AI and 3D tools in performance creative production, and how have you leveraged them or would you leverage them in this role?" (Showcase your awareness of industry trends and willingness to adopt new technologies.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to front-load your strongest performance-focused case studies. For each project, clearly state the objective, your role, the creative solution, and the measurable results.

• Quantify Everything: Wherever possible, use numbers and data to illustrate the success of your designs (e.g., "+25% CTR," "Reduced CPA by 15%").

• Showcase Process & Iteration: Include examples that demonstrate your ability to adapt brand assets, create variations, and iterate based on feedback or performance data.

• Highlight Volume Capability: If possible, include a section or discuss how you manage demanding production schedules, perhaps through workflow examples or a summary of your output capacity.

• Platform Relevance: Ensure your presented work aligns with the platforms mentioned in the job description (Meta, Google Display, TikTok, LinkedIn).

📝 Enhancement Note: These interview questions and preparation tips are specifically crafted to assess the candidate's ability to execute creatively within an operational framework focused on performance, volume, and data-driven iteration.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the OptiNizer careers page.

• Curate Your Portfolio: Focus on selecting 2-3 key projects that best demonstrate your experience in performance ad creatives, conversion-focused design, and your ability to produce high-volume, high-quality work. Ensure each case study clearly outlines the objective, your contribution, the creative solution, and quantifiable results.

• Optimize Your Resume: Tailor your resume to highlight your 7+ years of experience, specific skills in Figma, Adobe Creative Suite, and any experience with AI/3D design tools. Emphasize achievements related to performance marketing and driving conversions.

• Prepare Your Presentation: Practice walking through your portfolio, articulating your design process, your approach to high-volume production, and how you use performance data to inform creative decisions. Be ready to discuss your experience with A/B testing and iterating based on feedback.

• Research OptiNizer: Understand their services, client base, and company values. Consider how your creative approach aligns with their performance-driven ethos and their focus on optimization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.