Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Not Your Mother's

Location: Tampa, Florida, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: May 28, 2026

Experience Level: 3-5 years

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• This role is pivotal in developing elevated, scroll-stopping creative assets that support both marketing and packaging initiatives for a dynamic beauty brand.

• The Graphic Designer will be instrumental in bringing brand storytelling and campaigns to life across digital and physical touchpoints, with a strong emphasis on social-first thinking and Gen Z culture.

• This position offers significant ownership over creative execution, encouraging proactive idea contribution and versatile application across digital, ecommerce, and print mediums.

• Collaboration is key, with extensive interaction across Creative, Marketing, Social, Sales, DTC, Innovation, and Influencer teams to ensure cohesive brand representation.

📝 Enhancement Note: While the raw job description focuses on graphic design, this enhancement frames it within a Go-To-Market (GTM) context, emphasizing how design directly supports marketing, sales, and product launch strategies for a consumer brand. The role's impact on brand perception and consumer engagement is highlighted.

📈 Primary Responsibilities

• Design digital assets that are fresh, branded, and engaging across social media platforms, email marketing campaigns, and web interfaces.

• Create visually compelling email marketing assets that align with campaign messaging, brand standards, and ecommerce objectives for launches, promotions, and evergreen content.

• Develop elevated Product Detail Page (PDP) assets that clearly and effectively communicate product benefits to drive online sales.

• Design illustrations, icons, and branded elements to support campaigns, internal creative needs, and enhance brand storytelling.

• Create visually elevated assets for internal decks, mood boards, and branded presentations using tools like PowerPoint and Canva.

• Support packaging design development for new and existing products, including preparing production-ready files, layouts, and print specifications under senior guidance.

• Assist in reviewing proofs and maintaining accuracy across typography, color, hierarchy, and legal copy for packaging and marketing materials.

• Collaborate on the design of influencer mailers, PR kits, retail materials, and other print collateral tied to campaigns and product launches.

• Help maintain organized packaging files, templates, and systems to support the broader creative and operations teams.

• Contribute to the design of meeting materials, internal brand communications, and other collateral that brings the brand to life, including tools that support sales touchpoints.

📝 Enhancement Note: Responsibilities are detailed to reflect a GTM operational flow, from digital asset creation for lead generation and conversion (social, email, PDP) to physical asset design for product launch and retail presence (packaging, PR kits). The emphasis on "social-first thinking" and "Gen Z culture" is integrated as a key performance driver for marketing effectiveness.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Visual Arts, or a related field is preferred.

Experience:

• 3-5 years of professional experience in graphic design, with a preference for experience within the beauty, fashion, or lifestyle consumer brands sectors.

Required Skills:

• Adobe Creative Suite Proficiency: Strong command of Adobe Photoshop, Illustrator, and InDesign is essential for creating a wide range of assets.

• Typography & Layout Expertise: A deep understanding and application of typography, layout principles, and visual hierarchy.

• Branding & Visual Storytelling: Proven ability to translate brand identity into compelling visual narratives across various media.

• Digital Design Skills: Experience designing for social media, email marketing, and web interfaces, with an understanding of platform best practices.

• Packaging Design Fundamentals: Familiarity with packaging design principles, including preparing files for print production.

• Cross-functional Collaboration: Excellent communication and interpersonal skills to effectively collaborate with diverse teams (Marketing, Sales, Innovation).

• Project Management: Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.

Preferred Skills:

• Motion Design & Short-Form Content: Experience designing for motion graphics, animated social posts, or short-form video content.

• Social-First Storytelling: A keen understanding of current social media trends and the ability to create content that resonates with Gen Z audiences.

• Canva & PowerPoint: Proficiency in presentation software for internal use and stakeholder presentations.

• Print Production Knowledge: Understanding of print specifications, color management, and pre-press processes.

• Beauty/Lifestyle Industry Insight: Familiarity with the aesthetic trends and marketing strategies prevalent in the beauty and lifestyle sectors.

📝 Enhancement Note: The skills section is structured to highlight core design proficiencies (Adobe Suite, Typography, Branding) and then layer on GTM-specific requirements like social-first thinking, ecommerce asset creation, and packaging execution. The "Major Green Flags" from the original description are integrated into preferred skills and personal attributes to provide a more complete picture of an ideal candidate.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong command of typography, layout, branding, and visual storytelling across diverse projects.

• Include examples of digital design work (social media campaigns, email assets, web graphics) demonstrating an understanding of platform-specific best practices and engagement metrics.

• Showcase packaging design projects, including mockups and ideally, examples of print-ready files or production considerations.

• Present case studies or project breakdowns that highlight your design process, problem-solving approach, and the impact of your creative execution on campaign or product goals.

Process Documentation:

• Examples of how you approach briefing and design execution for marketing campaigns, detailing stages from concept to final asset delivery.

• Documentation of your workflow for preparing and managing design files for both digital and print (packaging) applications, emphasizing organization and version control.

• Case studies illustrating how you’ve collaborated with cross-functional teams (e.g., Marketing, Product Development) to achieve shared objectives through design.

• Evidence of how you incorporate feedback and iterate on designs to meet strategic goals and brand standards.

📝 Enhancement Note: This section emphasizes the need for a portfolio that not only displays aesthetic talent but also demonstrates a structured design process, understanding of GTM objectives (campaigns, product launches), and collaborative capabilities – all critical for operations roles. The inclusion of "process documentation" and "case studies" aligns with typical expectations for operations professionals.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Compensation: Salary designed to reflect skills and impact.

• Work-Life Balance: Generous Paid Time Off (PTO), sick time, 9 paid holidays, and 2 paid floating holidays.

• Comprehensive Health Coverage: Medical, dental, and vision insurance for employees and their families.

• Company-Paid Insurance: Short-term disability and life insurance.

• Financial Wellness: Roth and 401(k) retirement plans with a 4% employer match.

• Paid Parental Leave: Supportive leave for new parents.

• Professional Growth: Reimbursement program for professional development and learning opportunities.

• Wellness Perks: On-site fitness center and One Pass Select access for physical well-being.

• Product Perks: 60 complimentary products annually and an annual beauty & wellness credit.

• Community Impact: Volunteer Time Off to support causes that matter.

• Networking Opportunities: Monthly Networking Lunch Credit to foster connections and engagement.

Working Hours:

• Full-time position, typically around 40 hours per week.

• A hybrid work schedule is in place, requiring 3 days per week in the Tampa office and allowing 2 days for remote work, offering flexibility while maintaining in-person collaboration.

📝 Enhancement Note: Salary range is estimated based on industry standards for the role, experience level, and location. Benefits are detailed to showcase the comprehensive support offered to employees, with specific mention of wellness and professional development, which are attractive to operations-focused candidates. The hybrid work arrangement is clearly stated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty & Personal Care (Haircare)

Company Size: The description implies a growing mid-size company, likely with 50-250 employees, given the need for structured roles yet a fast-paced, collaborative environment.

Founded: While not specified, the company's focus on "clean haircare," "life-tested," and challenging the "expected" suggests a relatively modern brand, possibly founded within the last 5-15 years, aligning with contemporary consumer trends.

Team Structure:

• The Graphic Designer will report into the Creative Director.

• They will be part of a broader creative team, including an Art Director.

• Close collaboration is expected with partners across Marketing, Social Media, Sales, Direct-to-Consumer (DTC), Innovation, and Influencer teams.

Methodology:

• Data-Informed Creativity: While design-led, there's an expectation to create assets that are "scroll-stopping" and resonate with specific demographics (Gen Z), implying a data-informed approach to creative strategy.

• Agile Execution: The fast-paced environment and need to collaborate across teams suggest an agile methodology, prioritizing iterative design and quick turnaround times.

• Brand Consistency: Maintaining brand integrity across all touchpoints (digital, packaging, retail) is a core operational principle.

Company Website: [Not Your Mother's Website - provided as domain_derived: notyourmothers.com]

📝 Enhancement Note: The company's culture is described as fast-paced, collaborative, and "edgy," emphasizing innovation and challenging the norm. This is framed within the context of the beauty industry and its operational needs for engaging Gen Z consumers. The team structure highlights the collaborative nature essential for GTM roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor with significant ownership, suitable for a mid-level designer (3-5 years experience). It's a step towards greater creative responsibility and versatility across design disciplines.

Reporting Structure: The designer will report directly to the Creative Director, providing clear guidance and mentorship. This offers a direct line to leadership and strategic creative direction.

Operations Impact: The Graphic Designer's work directly influences brand perception, consumer engagement, and ultimately, sales performance. Effective digital assets drive traffic and conversions, while compelling packaging influences purchase decisions at the shelf and online. Their creative output is a critical component of the Go-To-Market strategy.

Growth Opportunities:

• Creative Versatility: Opportunity to expand skill set across digital, social, ecommerce, packaging, and potentially motion graphics.

• Brand Stewardship: Grow into a key contributor in shaping and maintaining the brand's visual identity.

• Strategic Input: As comfort and ownership increase, there's potential to contribute more strategically to campaign concepts and creative briefs.

• Leadership Potential: With demonstrated success and expanded responsibilities, this role can serve as a stepping stone to senior designer or art director positions within the company or related GTM functions.

• Industry Exposure: Gain experience within the dynamic beauty and consumer goods industry, a valuable area for operations and creative professionals.

📝 Enhancement Note: This analysis frames the role not just as a design position but as a growth opportunity within a GTM framework. It highlights how the role contributes to business objectives and outlines potential career trajectories within operations-centric fields like brand management and marketing execution.

🌐 Work Environment

Office Type: The company operates a hybrid model, indicating a professional office environment designed for collaboration, with dedicated spaces for creative work and team meetings.

Office Location(s): The primary office is located at 4030 W. Boy Scout Blvd in Tampa, Florida, 33607. This location suggests a professional business park setting.

Workspace Context:

• Collaborative Hub: The 3-day in-office requirement emphasizes the importance of in-person collaboration, brainstorming sessions, and team synergy for creative projects.

• Technology Enabled: Assumed to be equipped with industry-standard design software and hardware, with access to relevant digital tools for marketing and communication.

• Cross-Functional Interaction: The workspace is designed to facilitate easy interaction with marketing, sales, and other GTM teams, fostering a cohesive operational flow.

Work Schedule: The hybrid schedule (3 days in-office, 2 days remote) provides a structured yet flexible work arrangement, balancing the need for in-person collaboration with the benefits of remote work for focused tasks.

📝 Enhancement Note: The hybrid work environment is detailed, emphasizing how it supports both collaborative operations and focused design tasks. The Tampa location is noted with its potential business park context, relevant for candidates considering the commute and work setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative fit.

• Portfolio Presentation: An opportunity to walk through your portfolio, highlighting key projects, your design process, and how your work aligns with the brand's aesthetic and GTM objectives. Be prepared to discuss your role, challenges, and outcomes.

• Skills Assessment/Creative Challenge: Potentially a short design exercise or a discussion around hypothetical design scenarios relevant to marketing campaigns or packaging needs.

• Cross-functional Interviews: Meetings with key stakeholders from Marketing, Social, or Product teams to assess collaboration skills and understanding of GTM needs.

• Final Interview: Typically with the Creative Director or a senior leader to discuss cultural fit, career aspirations, and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in typography, branding, digital design, and packaging execution, with a focus on beauty/lifestyle brands.

• Tell a Story: For each project, clearly articulate the brief, your role, your design process, the challenges you faced, and the results or impact achieved (quantify where possible).

• Highlight GTM Relevance: Emphasize how your designs supported specific business goals, such as driving engagement, increasing conversions, or enhancing brand perception.

• Showcase Versatility: Include a mix of digital and print work, and if applicable, examples of social-first content or motion graphics.

• Prepare for Questions: Be ready to discuss your design choices, your understanding of the Not Your Mother's brand, and your approach to working in a fast-paced, collaborative environment.

Challenge Preparation:

• Understand the Brand: Thoroughly research Not Your Mother's, their target audience (Gen Z), competitors, and current marketing campaigns.

• Think Social-First: Consider how you would approach creating engaging content for platforms like Instagram, TikTok, or Pinterest.

• Packaging Considerations: Be prepared to discuss elements of packaging design, including hierarchy, brand consistency, and production readiness.

• Process & Collaboration: Think about how you would collaborate with marketing to translate campaign messages into visual assets, or with product teams on packaging updates.

📝 Enhancement Note: This section provides actionable advice tailored to a creative role within a GTM context. It emphasizes showcasing design process, impact, and brand alignment, which are crucial for operations-focused evaluations. The interview preparation focuses on demonstrating strategic thinking and collaboration skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all design tasks.

• Canva: Likely used for quick internal presentations, social media graphics, and collaborative design tasks.

• PowerPoint: Standard for creating presentations, mood boards, and internal communications.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Project Management Software: Tools like Asana, Trello, or Monday.com may be used for task management and workflow tracking.

• Collaboration Platforms: Slack or Microsoft Teams for daily communication.

• Digital Asset Management (DAM): Potential exposure to DAM systems for organizing and distributing creative assets.

📝 Enhancement Note: This section focuses on the core design software stack. It also speculates on related tools common in a GTM environment (project management, collaboration) that a designer might interact with, highlighting the operational context of their role.

👥 Team Culture & Values

Operations Values:

• LOVE FOR ALL: Fosters inclusivity and celebrates individuality, creating a welcoming environment where everyone can be authentic.

• MAKE YOUR MARK: Encourages initiative, ownership of ideas, and proactive contribution to push work forward with confidence. This aligns with an operations mindset of taking responsibility and driving results.

• SHAKING THINGS UP: Embraces change, curiosity, and a willingness to challenge the ordinary, promoting innovation and continuous improvement in creative output and processes.

Collaboration Style:

• Cross-functional Integration: The company culture emphasizes close collaboration between creative and GTM teams (Marketing, Sales, DTC, Social), ensuring design efforts are aligned with business objectives.

• Feedback-Oriented: Openness to feedback and iterative design processes are implied by the fast-paced environment and collaborative nature.

• Proactive & Engaged: Team members are expected to be engaged, bring fresh perspectives, and contribute actively to team discussions and projects.

📝 Enhancement Note: The company's stated values (Love for All, Make Your Mark, Shaking Things Up) are directly linked to how operations professionals are expected to behave and contribute – emphasizing inclusivity, initiative, and innovation, which are critical for effective GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Trend Relevance: Creating "scroll-stopping" creative for Gen Z while maintaining a cohesive brand identity across all touchpoints requires a delicate balance.

• Fast-Paced Environment: The need to move fast and execute quickly can be demanding, requiring strong organizational skills and the ability to prioritize effectively.

• Cross-Functional Alignment: Ensuring all stakeholders (Marketing, Sales, Innovation) are aligned on creative direction and execution can be complex.

• Digital vs. Physical Execution: Translating creative concepts effectively across both digital platforms and physical packaging requires distinct skill sets and attention to detail.

Learning & Development Opportunities:

• Skill Expansion: Opportunities to develop expertise in motion graphics, short-form video, and advanced social-first storytelling techniques.

• Industry Immersion: Deepen understanding of the beauty industry's creative and marketing landscape.

• Cross-Functional Acumen: Gain exposure to the operational intricacies of marketing, sales, and product innovation within a consumer brand.

• Mentorship: Direct guidance from the Creative Director and Art Director, providing opportunities for skill enhancement and career advice.

📝 Enhancement Note: Challenges are framed within the operational realities of a GTM role in the consumer goods sector. Growth opportunities are tied to skill development relevant to modern marketing and operations, including digital trends and cross-functional understanding.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign to launch a new haircare product targeting Gen Z, considering current trends and brand guidelines?" (Assesses GTM strategy, trend awareness, and brand application)

• "Describe a time you had to balance creative vision with production constraints or legal requirements for packaging. What was your process?" (Evaluates problem-solving, attention to detail, and understanding of production realities)

Company & Culture Questions:

• "What excites you about Not Your Mother's brand and our approach to haircare?" (Tests brand research and cultural alignment)

• "How do you stay inspired and incorporate new design trends while maintaining brand consistency?" (Assesses creativity, adaptability, and strategic thinking)

Portfolio Presentation Strategy:

• Highlight Impact: For each project, clearly articulate the brief, your role, your creative process, and the measurable impact or results of your design. Use data where possible (e.g., engagement rates, conversion lift).

• Showcase Process: Be ready to walk through your design steps, from initial concept and mood boarding to final execution and file preparation.

• Brand Alignment: Demonstrate an understanding of the Not Your Mother's brand aesthetic and target audience (Gen Z) in your project selection and presentation.

• Versatility: Ensure your portfolio showcases a range of skills, including digital, social, and packaging design.

📝 Enhancement Note: Interview questions are designed to probe strategic thinking, problem-solving, GTM understanding, and collaborative abilities, aligning with the expectations for operations-focused roles. Portfolio presentation advice is geared towards demonstrating tangible impact and process.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on the Paylocity recruiting portal.

• Portfolio Customization: Ensure your submitted portfolio prominently features work relevant to consumer brands, digital marketing (social, email, web), and packaging design. Tailor your presentation to highlight your understanding of Gen Z culture and social-first thinking.

• Resume Optimization: Update your resume to emphasize your 3-5 years of experience, proficiency in Adobe Creative Suite, and any experience within the beauty, fashion, or lifestyle sectors. Use keywords from the job description such as "digital assets," "packaging design," "visual storytelling," and "cross-functional collaboration."

• Interview Preparation: Practice walking through your portfolio, focusing on the "why" behind your design decisions and the impact of your work. Prepare to discuss how you would contribute to Not Your Mother's GTM strategy.

• Company Research: Thoroughly research Not Your Mother's brand, its mission, products, target audience, and recent marketing campaigns. Understand their core values (Love for All, Make Your Mark, Shaking Things Up) and how they translate into creative execution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.