Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Maxwood Furniture

Location: Charleston, South Carolina, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: September 1, 2026

Experience Level: 3-5 Years Professional Experience

Remote Status: On-site

🚀 Role Summary

• Develop and produce visually compelling digital and print assets to support multiple furniture and home decor brands within a fast-paced ecommerce and retail environment.

• Execute creative concepts across various channels including websites, email campaigns, social media, digital advertising, and marketplace listings, ensuring alignment with brand standards.

• Collaborate with cross-functional teams such as marketing, ecommerce, and merchandising to contribute to product launches, seasonal campaigns, and overall brand initiatives.

• Manage multiple design projects from briefing to final file preparation, maintaining a high level of accuracy, attention to detail, and adherence to deadlines.

• Contribute to the evolution of brand guidelines, design systems, and reusable creative assets to ensure visual consistency across all customer touchpoints.

📝 Enhancement Note: This role is explicitly on-site in Charleston, South Carolina, requiring a strong ability to collaborate in person with various departments. The emphasis on multiple brands suggests a need for adaptability and a robust understanding of brand differentiation within the furniture and home decor sector.

📈 Primary Responsibilities

• Design and create engaging digital graphics for ecommerce websites, including product pages, landing pages, banners, and promotional content.

• Produce visually effective assets for email marketing campaigns, social media platforms, and paid digital advertising initiatives.

• Develop graphics and imagery tailored for online marketplaces, ensuring compliance with platform-specific requirements and brand guidelines.

• Support the design and production of print collateral such as catalogs, sales materials, signage, and packaging, from layout to final file preparation.

• Translate creative briefs and marketing objectives into clear, impactful visual communication that highlights product features, benefits, and brand narratives.

• Adapt and version existing creative assets for different platforms, channels, and campaign needs, ensuring scalability and efficiency.

• Prepare final, production-ready files for both digital publishing and commercial print, adhering to technical specifications and quality standards.

• Maintain and uphold established brand standards, visual identity guidelines, and design system components across all creative outputs.

📝 Enhancement Note: The core responsibilities highlight a blend of digital and print design, with a significant emphasis on ecommerce and marketing support. The need to "resize, adapt, and version creative assets" indicates a requirement for efficiency and a systematic approach to asset management.

🎓 Skills & Qualifications

Education: Bachelor’s degree or relevant coursework in Graphic Design, Visual Communications, Marketing, or a closely related field is preferred.

Experience: 3–5 years of professional graphic design experience, with a proven track record in visual/digital design or a comparable creative role.

Required Skills:

• Demonstrated proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign.

• Strong portfolio showcasing a range of digital, print, ecommerce, and marketing design work.

• Solid understanding of fundamental design principles including typography, composition, color theory, layout, and visual hierarchy.

• Experience creating graphics for websites, email marketing, social media, online marketplaces, and digital advertising campaigns.

• Knowledge of print production processes, including file preparation, image resolution, and color specifications.

• Ability to work effectively with established brand guidelines and maintain visual consistency.

• Excellent communication, collaboration, and organizational skills.

• High level of attention to detail and a commitment to producing high-quality work.

• Capacity to manage multiple projects concurrently and meet deadlines in a dynamic, fast-paced environment.

• Ability to receive and incorporate constructive feedback, solve creative problems independently, and adapt to evolving project needs. Preferred Skills:

• Experience working within the furniture, home decor, ecommerce, retail, or consumer products industries.

• Experience assisting with product photography, image retouching, and color correction.

• Familiarity with developing and maintaining design systems and reusable creative assets.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating digital, print, ecommerce, and marketing design experience" is critical. Candidates should curate their portfolios to showcase projects that directly align with these areas, ideally including examples from the furniture or home decor sectors if available.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 years of professional design work, with at least 50% dedicated to digital and ecommerce applications.

• Include distinct case studies or project examples for website graphics, email campaigns, social media assets, and digital advertisements.

• Demonstrate experience with print design, including examples of packaging, catalogs, or marketing collateral.

• Highlight projects where brand guidelines were applied rigorously and consistently.

• Present examples of adapting designs for different platforms and formats to show versatility. Process Documentation:

• Evidence of managing the design process from creative brief to final asset delivery, detailing project timelines and milestones.

• Examples of how feedback was incorporated and design solutions were iterated upon to meet project goals.

• Documentation of file organization and asset management practices for efficient retrieval and reuse.

• Showcasing collaboration with cross-functional teams (e.g., marketing, merchandising) in project execution.

📝 Enhancement Note: The portfolio is the primary tool for demonstrating design capabilities. Candidates should prepare to walk through specific projects, explaining their design decisions, the problem they were solving, the tools used, and the impact of their work, particularly in relation to ecommerce and brand consistency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 3-5 years of experience in Charleston, South Carolina, the estimated annual salary range is $55,000 - $75,000. This estimate considers the cost of living in the region and the specific demands of the role within the ecommerce and retail sectors.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO) including vacation days, sick leave, and company holidays.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Employee discounts on Maxwood Furniture products.

• Opportunities for professional development and continuing education in design.

• Potential for performance-based bonuses.

Working Hours: This is a full-time, on-site position with standard working hours typically around 40 hours per week. Flexibility may be required during peak seasons or for critical project deadlines.

📝 Enhancement Note: The salary range is an estimate. Maxwood Furniture may offer additional benefits or a different compensation structure. Candidates should inquire about specific details during the interview process. The employee discount is a notable perk for those interested in home furnishings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Maxwood Furniture operates within the competitive furniture and home decor retail industry, with a strong focus on ecommerce sales channels. This sector demands visually appealing product presentation and consistent brand messaging to capture consumer attention online.

Company Size: Maxwood Furniture is likely a mid-sized to large organization, given its portfolio of multiple brands and its established presence. This size typically means a structured environment with defined departments and processes, offering opportunities for specialized roles and cross-functional collaboration.

Founded: Founded in 1980, Maxwood Furniture has a long-standing history in the furniture market, suggesting stability, established brand recognition, and a deep understanding of industry trends and customer preferences. This tenure often translates to a culture that values experience and heritage while also adapting to modern retail practices.

Team Structure: The Graphic Designer will likely be part of a Marketing or Creative department. This team is expected to be collaborative, working closely with ecommerce managers, digital marketers, copywriters, and potentially product development teams. The structure would support efficient workflow for asset creation and campaign execution.

Methodology: The company's approach to design and marketing is likely data-informed, leveraging ecommerce analytics, market research, and customer feedback to guide creative decisions. Emphasis will be placed on creating visually engaging content that drives traffic, conversion rates, and customer loyalty across digital platforms.

Company Website: https://maxwoodfurniture.com/ (Assumed based on domain)

📝 Enhancement Note: The company's age and focus on ecommerce suggest a culture that balances tradition with innovation. Candidates should be prepared to demonstrate how they can contribute to both established brand aesthetics and the evolving demands of online retail.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor at a mid-level of experience (3-5 years). It requires a solid foundation in graphic design principles and practical application in a commercial setting, with the expectation of taking ownership of specific design tasks and projects.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Marketing Manager, or a Senior Graphic Designer. This reporting line will provide guidance, project briefs, and feedback, while also offering opportunities to learn from more experienced professionals.

Operations Impact: The Graphic Designer's work directly impacts key business metrics by enhancing product presentation, improving website user experience, driving engagement through marketing campaigns, and supporting sales conversion rates across all digital and print channels. Their visual output is crucial for brand perception and customer acquisition.

Growth Opportunities:

• Specialization: Potential to specialize in specific areas such as digital advertising design, email marketing creative, or packaging design.

• Skill Development: Opportunities to learn new design software, explore motion graphics, or gain experience in UI/UX design principles.

• Leadership: With significant experience and demonstrated success, opportunities may arise to mentor junior designers, lead small projects, or move into a Senior Graphic Designer role.

• Cross-functional Exposure: Gaining deeper understanding of ecommerce, marketing strategy, and product merchandising through collaboration.

📝 Enhancement Note: While this is not a traditional "operations" role in the sense of RevOps or Sales Ops, the "operations" of the creative function (managing projects, files, and brand consistency) are critical. Growth will likely involve deepening design expertise and potentially taking on more project management responsibilities within the creative workflow.

🌐 Work Environment

Office Type: This is an on-site role at Maxwood Furniture's Charleston, South Carolina location. The environment is expected to be a professional office setting, likely with a dedicated creative workspace.

Office Location(s): The primary work location is 125 Fairchild St, Charleston, SC 29492. This location is accessible within the Charleston metropolitan area.

Workspace Context:

• The workspace is designed to foster collaboration among creative and marketing teams, encouraging idea sharing and feedback sessions.

• Access to up-to-date design software and hardware, likely including Adobe Creative Cloud subscriptions and powerful workstations.

• Opportunities for direct interaction with colleagues from various departments, facilitating a holistic understanding of business objectives and design requirements.

• A professional yet dynamic atmosphere that supports focused work on design projects while also encouraging creative brainstorming.

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week. While core office hours will be expected, there may be opportunities for some flexibility, particularly around project completion, but the on-site nature requires consistent physical presence.

📝 Enhancement Note: The on-site requirement is a key factor. Candidates should be comfortable working in a traditional office environment and engaging directly with colleagues throughout the day. This setup is ideal for spontaneous collaboration and team-building activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative alignment.

• Portfolio Presentation: An interview where you present your portfolio, discussing your design process, key projects, and how your skills meet the job requirements. Be prepared to articulate your design choices and the impact of your work.

• Skills Assessment: Potentially a practical design exercise or a discussion about your approach to specific design challenges relevant to the role (e.g., designing an ad for a new product).

• Team/Manager Interview: Conversations with the hiring manager and potential team members to evaluate cultural fit, collaboration style, and problem-solving abilities.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the requirements: digital, print, ecommerce, marketing, and brand consistency.

• Tell a Story: For each project, explain the brief, your role, the problem you solved, your design process, your creative decisions, and the outcome or impact.

• Highlight Relevant Skills: Clearly showcase your proficiency with Adobe Creative Cloud, typography, layout, and your understanding of ecommerce and digital marketing principles.

• Showcase Brand Adaptability: Include examples where you've worked with or created brand guidelines.

• Prepare for Questions: Anticipate questions about your workflow, how you handle feedback, and your experience in the furniture or home decor industry.

Challenge Preparation:

• Familiarize yourself with Maxwood Furniture's current branding and online presence across their various brands.

• Practice articulating your design philosophy and how it aligns with driving ecommerce sales and brand recognition.

• Be ready to discuss how you would approach creating assets for a specific product launch or promotional campaign.

📝 Enhancement Note: The portfolio presentation is crucial. It's not just about showing pretty pictures; it's about demonstrating strategic thinking, problem-solving abilities, and a clear understanding of how design serves business objectives in the ecommerce and retail space.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Photoshop (image editing, manipulation, digital assets), Illustrator (vector graphics, logos, icons), and InDesign (layout, print collateral, catalogs).

• Digital Design Software: Experience with tools for creating web graphics, social media assets, and potentially basic motion graphics or video editing software.

Analytics & Reporting:

• While not a direct user, understanding how design impacts website analytics (e.g., click-through rates on banners, engagement on social media) is beneficial. Familiarity with Google Analytics or similar platforms may be helpful for context. CRM & Automation:

• No direct CRM or automation tools are explicitly mentioned as required for this design role, but an understanding of how design assets integrate with marketing automation platforms (for email campaigns) or ecommerce platforms (for product listings) is advantageous.

📝 Enhancement Note: The core requirement is deep proficiency in the Adobe Creative Cloud suite. Any additional experience with digital asset management (DAM) systems or project management tools that facilitate asset workflows would be a plus.

👥 Team Culture & Values

Operations Values:

• Excellence in Design: A commitment to high-quality, visually appealing, and effective design solutions that meet business objectives.

• Brand Consistency: Upholding and contributing to the integrity and visual identity of multiple brands across all touchpoints.

• Collaboration & Communication: Working effectively with diverse teams, sharing ideas, and providing clear, constructive feedback.

• Efficiency & Organization: Managing projects effectively, maintaining organized files, and meeting deadlines in a fast-paced environment.

• Adaptability & Continuous Learning: Staying current with design trends, platform requirements, and ecommerce best practices.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, ecommerce, and merchandising teams to understand campaign goals and product strategies.

• Feedback-Driven Iteration: Actively participating in design reviews, incorporating stakeholder feedback, and iterating on designs to achieve optimal results.

• Knowledge Sharing: Contributing to a team environment where design best practices, creative ideas, and workflow improvements are shared.

📝 Enhancement Note: The emphasis on "multiple brands" implies a need for a designer who can adapt their style while maintaining overarching brand integrity. The collaborative nature suggests a team that values open communication and a shared pursuit of creative excellence.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing distinct visual identities and design requirements for several furniture brands simultaneously.

• Fast-Paced Ecommerce Demands: Rapidly producing high-quality creative assets to meet the constant needs of digital marketing campaigns, product launches, and promotional events.

• Incorporating Feedback: Navigating diverse stakeholder feedback to produce designs that satisfy various perspectives while remaining creatively sound and strategically aligned.

• Staying Current: Keeping pace with evolving design trends, digital platform requirements, and ecommerce best practices to ensure creative output remains relevant and effective.

Learning & Development Opportunities:

• Advanced Design Techniques: Pursuing training in specialized areas like motion graphics, UI/UX design, or advanced photo retouching.

• Industry Trends: Attending webinars, workshops, or industry conferences focused on graphic design, digital marketing, and ecommerce trends.

• Cross-Functional Knowledge: Deepening understanding of marketing analytics, SEO principles, and ecommerce platform functionality to inform design decisions.

• Portfolio Enhancement: Continuously updating the portfolio with successful projects that demonstrate growth and new skill acquisition.

📝 Enhancement Note: The primary growth path involves deepening design expertise and potentially taking on more complex projects or leadership within the creative team. The challenges are typical for a designer in a dynamic retail/ecommerce environment, requiring strong organizational and adaptive skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for multiple brands with distinct visual identities. How did you ensure consistency while differentiating each brand?" (Focus on brand guidelines, mood boards, and strategic differentiation.)

• "Walk us through your process for creating a set of digital assets for an ecommerce product launch, from brief to final delivery." (Emphasize workflow, tools, collaboration, and problem-solving.)

• "How do you approach incorporating feedback from stakeholders with differing opinions on a design concept?" (Highlight active listening, constructive dialogue, and iterative design.) Company & Culture Questions:

• "What interests you about Maxwood Furniture and the furniture/home decor industry?" (Research the company's brands, mission, and recent marketing efforts.)

• "How do you stay updated on the latest design trends and ecommerce best practices?" (Mention specific resources like industry blogs, design publications, or online courses.)

• "Describe your ideal collaborative environment. How do you contribute to a positive team dynamic?" (Focus on communication, idea-sharing, and mutual support.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type (digital, print, ecommerce) or by brand.

• Quantify Impact: Whenever possible, include metrics or outcomes for your projects (e.g., "increased click-through rate by X%", "supported a campaign that drove Y% of sales").

• Explain Your 'Why': For each project, articulate the problem, your solution, and the strategic thinking behind your design choices.

• Be Concise: Focus on your strongest work and be prepared to discuss it in detail, but avoid lengthy tangents.

📝 Enhancement Note: Be ready to discuss not just what you designed, but why you designed it that way, and how it contributed to the business goals. Demonstrating an understanding of ecommerce and brand strategy will be highly valued.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Maxwood Furniture careers page.

• Portfolio Customization: Ensure your portfolio prominently features examples of digital graphics, ecommerce assets, social media content, and print collateral that align with the responsibilities outlined. Prioritize quality over quantity.

• Resume Optimization: Tailor your resume to highlight experience in graphic design, Adobe Creative Cloud proficiency, and any relevant industry experience (furniture, home decor, ecommerce, retail). Use keywords from the job description.

• Prepare Your Narrative: Practice walking through your portfolio, focusing on your design process, problem-solving skills, and the impact of your work. Be ready to articulate your understanding of brand consistency and ecommerce visual strategies.

• Company Research: Familiarize yourself with Maxwood Furniture's various brands, their current marketing efforts, and their online presence to demonstrate genuine interest and understanding of their market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.