Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Mastercard

Location: Bogota, Colombia

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: May 22, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in conceptualizing and executing visually compelling on and offline assets for client campaigns, directly impacting client engagement and brand perception within Mastercard's Data & Services division.

• Responsible for managing the technical build of EDM (Electronic Direct Mail) campaigns and website content, ensuring seamless integration of creative elements with digital platforms.

• Key focus on maintaining brand consistency and adherence to brand guidelines across all creative output, supporting the broader marketing objectives of assigned customers.

• Supports the Creative and Art Director in ideating and developing engaging, forward-thinking content solutions that connect advertising partners, platforms, and Mastercard's portfolio of brands.

📝 Enhancement Note: While the title is "Graphic Designer," the description places this role within the "Data & Services" division, specifically the "Advisors Creative Desk." This indicates a strong focus on B2B marketing services, consulting, and client-facing campaign development, rather than purely consumer-facing creative. The responsibilities lean towards executing marketing strategies through design, implying a need for understanding business objectives and translating them into visual communications.

📈 Primary Responsibilities

• Develop and execute creative design for a variety of on and offline assets, including digital advertisements, print materials, press releases, magazine ads, and other printed communications for client campaigns.

• Manage the technical build and implementation of EDM campaigns, ensuring responsive design, accurate rendering across email clients, and effective integration with marketing automation platforms.

• Collaborate closely with Creative Desk Project Managers, Art Directors, and Copywriters to ensure the end-to-end development and timely delivery of integrated campaigns for assigned customers.

• Maintain stringent quality, accuracy, and consistency of content and design across all mediums, adhering to best industry practices and specific client branding guidelines, with a focus on error minimization through thorough review processes.

• Take overall responsibility for the production of communication materials, ensuring they are delivered on time and within budget, managing agency and supplier relationships as needed for execution.

• Present brand creative concepts and design solutions to marketing teams, articulating the strategic rationale behind design choices and their alignment with campaign objectives.

• Produce creative guidelines documentation to ensure consistent application of brand identity and creative elements across all marketing channels and mediums.

• Optimize graphic elements and perform image resizing for various digital platforms, ensuring high-quality visuals that load efficiently.

• Support social media efforts by conducting content research, creating engaging visual content, monitoring follower interactions, and contributing to response creation.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management, with an emphasis on client-facing deliverables and adherence to brand standards. The "technical build of edm campaigns" suggests a need for understanding HTML/CSS for email, and potentially basic web development principles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field.

Experience:

• 2-5 years of professional experience in graphic design, with a strong focus on marketing campaign execution and digital asset creation.

• Proven experience in managing multiple projects simultaneously, delivering high-quality work under tight deadlines.

Required Skills:

• Proficiency with Adobe Creative Suite, including Photoshop, Dreamweaver, Illustrator, and InDesign.

• Strong portfolio showcasing a diverse range of design work, with demonstrable solutions to business problems through effective design.

• Understanding and experience in UX-based email design and UI design standards for digital interfaces.

• Experience executing campaigns and creating content for social media channels (e.g., Facebook, Instagram, YouTube).

• Deep understanding of brand guidelines and ability to maintain brand consistency across various mediums.

• Skills in graphic element optimization and image resizing for web and print applications.

Preferred Skills:

• Proficiency with HTML5 for email and web design.

• Experience in content research and creation for social media monitoring and engagement.

• Familiarity with marketing automation platforms and their design integration requirements.

• Basic understanding of project management principles.

📝 Enhancement Note: The emphasis on "solution to business problems through effective design" and "UX based email design and UI design standards" suggests that candidates should be able to articulate the strategic thinking behind their designs, not just aesthetic appeal. The preference for HTML5 skills is a strong indicator of the technical depth required for EDM campaign builds.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a range of design capabilities, including digital assets, print collateral, and social media content.

• Case studies that clearly articulate the business problem, the design solution implemented, and the measurable impact or results achieved.

• Examples of adherence to brand guidelines and ability to adapt creative concepts across different platforms and client requirements.

Process Documentation:

• Showcase examples of workflow processes used in campaign development, from initial brief to final delivery, highlighting collaboration with cross-functional teams (e.g., project managers, copywriters, art directors).

• Include documentation or examples of how creative guidelines were developed and implemented to ensure brand consistency.

• Evidence of process for managing external agencies or suppliers, including briefs, feedback loops, and quality assurance.

📝 Enhancement Note: Given the role's focus on client campaigns and technical builds, the portfolio should emphasize the entire campaign lifecycle, not just individual design pieces. Demonstrating an understanding of how design contributes to business objectives and client satisfaction will be crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health insurance (medical, dental, vision) with potential for international coverage.

• Retirement savings plan or pension contributions.

• Paid time off, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training, workshops, and access to industry conferences.

• Employee assistance programs for mental health and well-being.

• Potential for performance-based bonuses or incentives.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week.

• The role is on-site, requiring presence in the Bogota office, with potential for some flexibility depending on project demands and team agreements.

📝 Enhancement Note: Salary estimates are based on mid-level graphic design roles in major Colombian cities, considering the employer's industry and reputation. Actual compensation will depend on the candidate's specific experience, qualifications, and negotiation. Benefits are standard for large multinational corporations like Mastercard.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services & Technology. Mastercard operates in the global payments industry, a sector characterized by rapid technological advancement, stringent regulatory compliance, and a focus on innovation and security.

Company Size: Mastercard is a large, publicly traded multinational corporation with tens of thousands of employees worldwide. This means structured processes, established career paths, and a global reach.

Founded: Mastercard was founded in 1966. Its long history signifies stability, extensive market experience, and a deep understanding of the financial ecosystem.

Team Structure:

• The role sits within the Data & Services division, specifically the Advisors Creative Desk. This suggests a specialized team focused on providing consulting and creative services to internal and external clients.

• The team likely comprises Project Managers, Art Directors, Copywriters, and other creative professionals, working collaboratively on client campaigns.

Methodology:

• Data-driven decision-making is core to Mastercard's operations, likely extending to creative strategy and campaign performance analysis.

• Emphasis on best industry practices and client branding guidelines ensures a high standard of output and client satisfaction.

• Agile or iterative approaches may be used for campaign development, allowing for flexibility and continuous improvement.

Company Website: https://www.mastercard.com/

📝 Enhancement Note: Working within Mastercard's Data & Services division, particularly the Advisors Creative Desk, implies a professional, client-centric, and results-oriented environment. The company's global presence and focus on innovation suggest a dynamic and evolving workplace.

📈 Career & Growth Analysis

Operations Career Level: This position is a mid-level Graphic Designer role. It requires significant hands-on design skills and the ability to manage project components independently, but also involves collaboration and support for senior creative staff. The focus is on execution and problem-solving within defined creative parameters.

Reporting Structure: The Graphic Designer will likely report to an Art Director or Creative Lead within the Advisors Creative Desk. They will also work closely with Project Managers to manage campaign timelines and deliverables. Cross-functional collaboration with copywriters and other marketing specialists is expected.

Operations Impact: The role directly impacts the success of client marketing campaigns by creating visually appealing and effective communication materials. High-quality design contributes to client satisfaction, brand perception, lead generation, and ultimately, revenue growth for both clients and Mastercard's Data & Services division.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like UX/UI design for digital platforms, advanced EDM campaign management, or social media content strategy.

• Leadership: Progress to a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, and having a greater role in creative concept development.

• Cross-functional Moves: Transition into roles like Art Director, Creative Manager, or potentially Marketing Specialist within the Data & Services division, leveraging design expertise alongside strategic marketing skills.

• Skill Development: Access to Mastercard's extensive learning and development resources, including courses on new design software, digital marketing trends, and project management.

📝 Enhancement Note: The growth path emphasizes deepening creative expertise and potentially moving into more strategic or leadership roles within the marketing and consulting arm of Mastercard. The company's size offers diverse internal opportunities.

🌐 Work Environment

Office Type: This is an on-site role, suggesting a traditional office environment within Mastercard's Bogota location. The office is likely equipped with modern design facilities and collaborative workspaces.

Office Location(s): Bogota, Colombia. This location provides access to a vibrant business hub with potential for networking and professional development within the local market.

Workspace Context:

• Expect a collaborative setting where designers work alongside project managers, art directors, copywriters, and other marketing professionals.

• Access to industry-standard design software and hardware will be provided.

• Opportunities for team brainstorming sessions, client presentations, and cross-functional project meetings.

Work Schedule:

• The standard work schedule is likely Monday to Friday, approximately 40 hours per week.

• While on-site, there might be some flexibility for project deadlines, but consistent office presence is expected for collaboration and team integration.

📝 Enhancement Note: The on-site requirement points to a preference for in-person collaboration, which is often beneficial for creative teams to foster innovation and ensure alignment on design projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter will review applications and conduct a brief screening call to assess basic qualifications and cultural fit.

• Portfolio Review & Technical Interview: Candidates will be asked to present their portfolio, discussing specific projects, design rationale, problem-solving approaches, and technical execution (e.g., email build). This stage will likely involve an Art Director or Senior Designer.

• Hiring Manager Interview: A more in-depth discussion about experience, career goals, and how the candidate's skills align with the team's needs and Mastercard's values.

• Final Interview / Panel: Potentially with a senior leader or a panel from the Data & Services team to assess strategic thinking and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent the skills listed in the job description (digital assets, EDM, social media, print, brand adherence). Prioritize projects that demonstrate problem-solving and impact.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your design process, the solutions, and the outcomes (e.g., increased engagement, improved conversion rates, successful brand execution).

• Highlight Technical Skills: Include examples of responsive email design and explain your process for building them. If HTML5 skills are strong, showcase relevant examples or explain your approach.

• Show Brand Adaptability: Include projects where you successfully applied different brand guidelines or adapted designs for various platforms.

• Be Prepared to Discuss: Articulate your design choices, your reasoning behind them, and how they align with business objectives.

Challenge Preparation:

• Expect a potential design challenge, which could involve creating a quick concept for a fictional campaign or optimizing an existing design.

• Be ready to discuss your approach to understanding client briefs, researching competitors, and incorporating feedback.

• Prepare to answer questions about your favorite design tools, your process for staying updated on design trends, and how you handle constructive criticism.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should focus on demonstrating not just aesthetic skill but also strategic thinking, technical execution (especially for digital/email), and the ability to deliver results within a corporate and client-centric framework.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential).

• Dreamweaver: For web and HTML email development.

• HTML5 & CSS: Crucial for building responsive and functional EDM campaigns.

Analytics & Reporting:

• While not a primary responsibility, familiarity with analytics tools (e.g., Google Analytics, email marketing platform analytics) to understand campaign performance and inform design decisions would be beneficial.

CRM & Automation:

• Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Marketo Engage, Mailchimp) for EDM campaign builds and execution.

• Basic understanding of CRM systems (e.g., Salesforce) to understand how marketing campaigns integrate with customer data.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The explicit mention of Dreamweaver and the need for EDM campaign builds strongly indicate that HTML5 and CSS skills are highly desired, if not required, for technical execution.

👥 Team Culture & Values

Operations Values:

• Innovation: Encouraging new ideas and creative approaches to solve business and client challenges.

• Integrity: Upholding ethical standards and ensuring accuracy and honesty in all creative outputs and client interactions.

• Client Focus: Prioritizing client needs and delivering high-quality solutions that meet their marketing objectives.

• Collaboration: Working effectively within a team and across departments to achieve shared goals.

• Excellence: Striving for the highest standards in design quality, execution, and client service.

Collaboration Style:

• The Advisors Creative Desk likely operates with a highly collaborative style, involving frequent communication and feedback loops between designers, art directors, copywriters, and project managers.

• Cross-functional collaboration with marketing strategists, account managers, and potentially data analysts is expected to ensure creative work aligns with broader campaign goals and client strategies.

• Openness to feedback and iterative design processes is essential for success in a client-facing creative team.

📝 Enhancement Note: Mastercard's overarching values of integrity and innovation are likely reflected in the team's culture. The emphasis on collaboration and client focus is critical for a team that supports external clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Compliance: Consistently delivering innovative designs that strictly adhere to multiple client brand guidelines and Mastercard’s own corporate standards.

• Managing Competing Priorities: Juggling multiple client campaigns, each with unique deadlines, requirements, and stakeholders.

• Technical Execution of EDMs: Ensuring responsive design, cross-client compatibility, and effective build of email campaigns within various platforms.

• Adapting to Evolving Trends: Keeping pace with rapid changes in digital marketing, social media, and design best practices to ensure client campaigns remain relevant and effective.

Learning & Development Opportunities:

• Advanced Technical Skills: Opportunities to deepen expertise in HTML5 for email, responsive design techniques, and potentially motion graphics or interactive design.

• Strategic Design Thinking: Learning to translate business objectives and data insights into more impactful creative strategies.

• Cross-functional Exposure: Gaining exposure to marketing strategy, client management, and data analytics within the Data & Services division.

• Industry Trends: Access to workshops, webinars, and conferences focused on digital marketing, design, and financial services innovation.

📝 Enhancement Note: The challenges are typical for a creative role in a corporate environment, emphasizing the need for adaptability, strong organizational skills, and continuous learning. The growth opportunities are geared towards expanding both creative and strategic capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a client's creative vision with their brand guidelines. How did you approach it?" (Focus on communication, negotiation, and problem-solving.)

• "Walk us through a complex EDM campaign you designed and built. What were the key challenges, and how did you overcome them?" (Highlight technical skills, process, and results.)

• "How do you ensure your designs are optimized for various digital platforms and devices?" (Demonstrate understanding of responsive design and technical constraints.)

Company & Culture Questions:

• "What interests you about working for Mastercard, and specifically within the Data & Services division?" (Research Mastercard's mission, values, and recent initiatives.)

• "How do you stay updated on the latest design trends and digital marketing best practices?" (Showcase a proactive learning approach.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by demonstrating a progression of skills. For each project, have a clear narrative: Problem -> Solution -> Result.

• Highlight Impact: Quantify results whenever possible (e.g., increased click-through rates, improved engagement, successful campaign launch).

• Technical Demonstrations: Be ready to show examples of responsive email designs, explain your build process, and discuss any HTML/CSS challenges you faced and solved.

• Be Concise: Present your strongest pieces efficiently, focusing on the most relevant aspects for this role.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only a skilled designer but also a strategic thinker, a strong collaborator, and technically proficient, particularly in digital and email design.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Mastercard Careers portal via the provided URL.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight experience in digital asset creation, EDM campaign development, and adherence to brand guidelines. Select projects that best showcase your ability to solve business problems through design.

• Resume Optimization: Clearly list your proficiency with Adobe Creative Suite, HTML5, CSS, and any experience with marketing automation platforms. Quantify achievements wherever possible.

• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, technical execution, and the impact of your work. Prepare to answer questions about your experience with client campaigns and brand management.

• Company Research: Familiarize yourself with Mastercard's mission, its Data & Services division, and its commitment to innovation and client success. Understand how the Advisors Creative Desk contributes to these objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions based on the provided data. All details should be verified directly with the hiring organization, Mastercard, before making application decisions.