Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: LinkSquares, Inc.

Location: Hybrid (Boston, MA)

Job Type: Full-Time

Category: Creative & Media / Marketing

Date Posted: 2026-08-18T13:34:30

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive visual brand consistency and elevate the company's aesthetic across all marketing channels through expert graphic design.

• Collaborate within a dynamic Marketing team to translate strategic objectives into compelling visual narratives and assets.

• Utilize a broad range of design skills, from digital and web design to print collateral and motion graphics, to support diverse campaign needs.

• Manage and execute creative projects using industry-standard tools and project management platforms, ensuring efficient workflow and asset organization.

• Act as a key contributor to the in-house Creative Team, supporting both daily production demands and long-term brand development initiatives.

📝 Enhancement Note: This role is positioned within a growing, in-house Creative Team at a B2B SaaS company. The "swiss-army-knife" description suggests a need for versatility and hands-on execution across a wide array of design tasks, rather than specialization. The emphasis on collaboration with Brand, Content, and Demand Generation implies a strong GTM (Go-To-Market) focus for the design output.

📈 Primary Responsibilities

• Conceptualize and design innovative visual solutions for marketing campaigns, brand initiatives, and product launches, aligning with strategic objectives.

• Produce a wide range of marketing collateral, including web pages, digital ads, social media graphics, pitch decks, email templates, event materials, and motion graphics for video content.

• Ensure adherence to and advancement of LinkSquares' brand guidelines, maintaining a high standard for visual identity, typography, and overall design quality.

• Develop and manage a central brand asset library and design system, ensuring all visual elements are organized, accessible, and consistently applied.

• Support internal teams by creating user-friendly, branded templates (e.g., in Canva) to empower self-service design needs while upholding brand integrity.

• Collaborate closely with cross-functional marketing segments (Content, Demand Gen, Events) to understand project requirements, provide design recommendations, and refine visual solutions based on feedback.

• Manage incoming creative requests and maintain organized file structures within project management platforms like Asana, ClickUp, or Jira, ensuring efficient workflow and timely delivery of final production files.

• Stay abreast of current design trends, emerging technologies, and best practices in B2B SaaS marketing to continuously innovate and enhance visual communication strategies.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative thinking and detailed execution, common in fast-paced B2B SaaS marketing environments. The mention of "elevating our brand visual identity" and "brand stewardship" points to a role focused on strengthening the company's market presence through design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related creative field.

Experience: 3–5 years of professional graphic design experience, preferably within a B2B SaaS company or a fast-paced marketing agency environment. Equivalent practical experience will also be considered.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced skills in Figma for UI/UX design and collaborative workflows.

• Competence with Canva for templated asset creation and internal team enablement.

• Strong understanding of modern print and digital design principles, including layout, typography, color theory, and visual hierarchy.

• Knowledge of basic UI/UX standards and responsive web design principles.

• Experience in designing for various digital platforms, including web, social media, email, and digital advertising.

• Familiarity with creating motion graphics for video content.

• Demonstrated ability to manage creative projects from concept to final production.

• Proficiency in using project management tools such as Asana, ClickUp, or Jira for workflow management and task tracking.

• Excellent attention to detail and commitment to producing pixel-perfect, high-quality assets.

• Strong communication and collaboration skills, with the ability to articulate design concepts and incorporate feedback effectively. Preferred Skills:

• Experience with animation software (e.g., After Effects) for advanced motion graphics.

• Understanding of SEO principles and their impact on web design.

• Basic knowledge of HTML/CSS for web design implementation context.

• Experience in developing and maintaining design systems.

• Familiarity with A/B testing design elements for marketing optimization.

📝 Enhancement Note: The requirement for expertise in Adobe Creative Suite, Figma, and Canva, along with experience in B2B SaaS and project management tools, strongly indicates a need for a designer who can hit the ground running and manage a diverse workload efficiently. The portfolio requirement is critical for demonstrating these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design projects across digital and print mediums, demonstrating end-to-end design capabilities from concept to final execution.

• Case studies that highlight problem-solving approaches, design rationale, and the impact of design solutions on marketing objectives.

• Examples of web design, digital advertising, social media content, pitch decks, email campaigns, event materials, and motion graphics.

• Demonstrations of brand stewardship and the ability to maintain consistent brand identity across diverse applications. Process Documentation:

• Evidence of managing creative intake and workflow processes using project management tools (e.g., Asana, ClickUp, Jira).

• Examples of how design assets are organized, named, and stored for team accessibility and efficient asset management.

• Documentation of contributions to or utilization of a design system and brand asset library.

• Case studies illustrating the process of collaborating with cross-functional teams to refine visual solutions.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also the ability to apply design strategically to marketing goals, manage projects efficiently, and collaborate effectively within a team structure. The emphasis on "end-to-end design capabilities" suggests a need for candidates who can own projects.

💵 Compensation & Benefits

Salary Range: $80,000 - $100,000 annually.

Benefits:

• Comprehensive medical, dental, and vision insurance plans.

• 401k retirement plan with a company match to support long-term financial planning.

• Equity awards, including a new hire grant and potential for future awards, offering ownership stake in the company's growth.

• Flexible Paid Time Off (PTO) to encourage work-life balance and employee well-being.

• Generous parental leave to support new parents.

• Life and disability insurance coverage for added security.

• Opportunities for professional development and growth within the Creative and Marketing teams.

Working Hours: Standard full-time work schedule, likely aligning with typical business hours in the Eastern Time Zone (e.g., 40 hours per week), with flexibility expected for project deadlines.

📝 Enhancement Note: The salary range is competitive for a Graphic Designer with 3-5 years of experience in a hybrid role in the Boston area. The provided benefits package is robust, covering health, financial security, work-life balance, and equity, which are attractive to creative professionals. The mention of a bonus is also a key compensation component.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS (Software as a Service) in the legal tech space, focusing on AI-powered Contract Lifecycle Management (CLM).

Company Size: LinkSquares is a growing company, indicated by its need to build out its in-house Creative Team. The mention of "award-winning" suggests established success and ambition.

Founded: LinkSquares was founded with a mission to automate contracting processes, emphasizing efficiency and business outcomes.

Team Structure:

• The Graphic Designer will join a high-energy Marketing organization, specifically within the newly established in-house Creative Team.

• This team operates at the "strategic intersection of Brand, Content, Demand Generation, and Events," suggesting close collaboration with these marketing functions.

• The role reports into the Brand Director, indicating a clear reporting line focused on visual identity and brand strategy. Methodology:

• The Creative Team emphasizes "transparency, creative problem-solving, and mutual support," fostering a collaborative and growth-oriented environment.

• The approach involves a blend of "high-level brainstorming/concepting and hands-on execution," requiring both strategic thinking and practical design skills.

• Data enthusiasm is mentioned, suggesting that design decisions may be informed by performance metrics and analytics.

Company Website: https://linksquares.com/

📝 Enhancement Note: The company culture appears to be dynamic and growth-focused, typical of a successful SaaS startup. The emphasis on an in-house creative team suggests a commitment to building a strong brand identity and investing in creative talent. The "hybrid" work arrangement indicates a modern workplace that balances in-office collaboration with remote flexibility.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is an individual contributor position, likely at an early to mid-career level (2-5 years of experience). It offers significant opportunity for hands-on experience and skill development within a growing marketing team.

Reporting Structure: The role reports directly to the Brand Director, providing mentorship and guidance on brand strategy and design execution. This close reporting line facilitates learning and career development within the brand domain.

Operations Impact: The Graphic Designer's work directly impacts the company's market perception, lead generation efforts, and overall brand strength. High-quality visuals are critical for engaging target audiences in the B2B SaaS space, supporting demand generation campaigns, and building brand trust.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas like motion graphics, UI/UX, or advanced web design through project work and potential training.

• Brand Development: Grow into a more senior role within the Creative Team, taking on greater responsibility for brand strategy, design system evolution, and leading design initiatives.

• Cross-Functional Leadership: Develop a strong understanding of marketing strategy and potentially transition into roles that bridge design and marketing campaign management.

• Mentorship: As the team grows, opportunities may arise to mentor junior designers or interns.

📝 Enhancement Note: The role offers a clear path for growth within a burgeoning in-house creative function. The focus on "elevating our brand visual identity" and the collaborative environment with Brand, Content, and Demand Gen provide ample opportunities for a designer to expand their strategic influence and skill set.

🌐 Work Environment

Office Type: Hybrid work model, requiring a mix of in-office presence in Boston, MA, and remote work. This suggests a modern office setup designed for collaboration and focused work.

Office Location(s): Boston, MA. This location offers access to a vibrant tech and creative community. Specific details on office amenities and accessibility would be provided during the interview process.

Workspace Context:

• The Boston office likely provides a collaborative workspace conducive to brainstorming sessions and team meetings, fostering the "high-energy" culture mentioned.

• Access to necessary design software and hardware will be provided, supporting efficient execution of design tasks.

• Opportunities for direct interaction with the Brand Director and other marketing team members will facilitate seamless collaboration and feedback loops.

Work Schedule: The role is full-time, with a standard workweek. While specific hours may vary based on project needs, the hybrid model typically offers some flexibility in managing personal schedules, balanced with team collaboration requirements.

📝 Enhancement Note: The hybrid work environment in Boston is a key aspect, offering the benefits of in-person collaboration with the flexibility of remote work. This setup is common in the tech industry and appeals to professionals seeking work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Hiring Manager Interview: A discussion with the Brand Director to delve into your experience, design philosophy, and fit with the team's collaborative culture. Expect questions about your creative process and how you handle feedback.

• Skills Assessment/Design Challenge: A practical exercise designed to evaluate your proficiency with key design tools (Adobe Suite, Figma, Canva) and your ability to conceptualize and execute a design solution for a given marketing objective. This may involve a short turnaround time.

• Team/Cross-Functional Interviews: Meetings with other members of the Marketing and Creative teams to assess collaboration skills and cultural fit. You may be asked about how you've worked with content creators or demand generation specialists.

• Final Interview: Potentially with a senior leader to discuss your overall impact and long-term career aspirations within LinkSquares.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase versatility across digital, print, and motion graphics. Prioritize B2B SaaS or relevant industry examples if possible.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the tools used, the challenges faced, and the measurable results or impact. Use the STAR method (Situation, Task, Action, Result).

• Highlight Process: Demonstrate your thought process, not just the final output. Include mood boards, sketches, wireframes, or iterations to show how you arrived at the solution.

• Showcase Tool Proficiency: Explicitly mention the tools used for each project. If Figma was used for UI/UX, showcase that. If Canva was used for internal templates, explain the efficiency gained.

• Brand Consistency: Ensure your portfolio itself is well-designed and reflects strong brand stewardship.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge prompt. Identify the target audience, key message, and desired outcome.

• Time Management: Practice executing design tasks within realistic time constraints. Be prepared to present your work quickly and effectively.

• Articulate Rationale: Be ready to explain why you made specific design choices. Connect your decisions back to the brief and LinkSquares' brand.

• Prepare Questions: Have thoughtful questions ready about the team, the company's design challenges, and growth opportunities.

📝 Enhancement Note: The interview process is designed to assess both creative talent and practical application within a marketing context. The portfolio and design challenge are critical evaluation points. Candidates should prepare to demonstrate a strong understanding of B2B SaaS marketing needs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign. Expect to use these for creating a wide array of digital and print assets.

• Figma: Critical for UI/UX design, web page mockups, and collaborative design workflows. Proficiency is key for web-related design tasks.

• Canva: Required for creating templated assets to empower internal teams, requiring an understanding of user-friendly design and brand consistency within a simpler platform.

Analytics & Reporting:

• While not a primary design tool, an understanding of how design impacts analytics (e.g., click-through rates on ads, engagement on social media) is beneficial. Familiarity with tools like Google Analytics or marketing automation platform dashboards might be helpful for understanding design performance. CRM & Automation:

• No direct CRM/automation tools are listed as primary requirements for this role, but awareness of how design assets are deployed within marketing automation platforms (e.g., HubSpot, Marketo) or CRM-integrated tools would be advantageous. Project Management & Collaboration:

• Asana, ClickUp, or Jira: Essential for managing creative requests, tracking project progress, and collaborating with team members. Proficiency in at least one of these is a must.

• Cloud Storage/Asset Management: Likely use of platforms like Google Drive, Dropbox, or a dedicated DAM (Digital Asset Management) system for organizing and sharing final production files and brand assets.

📝 Enhancement Note: The technology stack emphasizes core design software (Adobe, Figma, Canva) and essential project management tools. This indicates a need for a designer who is technically proficient and organized, capable of integrating seamlessly into the team's workflow.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to develop novel and effective visual solutions that push the brand forward.

• Collaboration: Working effectively with Brand, Content, Demand Gen, and Events teams to achieve shared marketing goals.

• Excellence & Detail: Commitment to high-quality, pixel-perfect design execution and meticulous attention to detail.

• Problem-Solving: Approaching design challenges with a strategic and analytical mindset, finding practical solutions.

• Growth Mindset: Eagerness to learn new skills, adapt to evolving design trends, and contribute to professional development.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with various marketing segments to understand needs, provide design input, and ensure brand consistency across all touchpoints.

• Feedback Loop: Openness to receiving and incorporating constructive feedback from the Brand Director and other stakeholders to refine designs.

• Mutual Support: Contributing to a supportive team environment where members celebrate successes and tackle challenges together.

• Proactive Communication: Clearly communicating project status, potential roadblocks, and design rationale to ensure alignment.

📝 Enhancement Note: The culture values a blend of creative talent, strategic thinking, and collaborative execution. The emphasis on mutual support and problem-solving suggests a positive and productive team environment where designers can thrive and contribute significantly to the company's GTM strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Volume and Quality: Managing a high volume of diverse design requests while maintaining exceptional quality and brand consistency.

• Evolving Brand Identity: Contributing to the continuous refinement and evolution of LinkSquares' visual brand identity in a competitive SaaS market.

• Cross-Departmental Alignment: Ensuring design solutions effectively meet the unique needs of different marketing functions (e.g., lead generation vs. brand awareness) while staying cohesive.

• Rapid Iteration: Adapting quickly to feedback and market shifts, requiring agile design processes and quick turnaround times.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like motion graphics, UI/UX design, or advanced web design through project involvement and potential specialized training.

• Brand Strategy Insight: Gaining deeper understanding of brand development and marketing strategy by working closely with the Brand Director and other marketing leaders.

• Industry Trends: Staying current with design and B2B SaaS marketing trends through internal knowledge sharing, industry events, and online resources.

• Cross-Functional Exposure: Developing a broader understanding of how design supports various marketing disciplines, potentially opening doors to related career paths.

📝 Enhancement Note: The challenges presented are typical for a growing creative team within a fast-paced SaaS company, offering significant opportunities for professional growth and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance multiple design projects with competing deadlines. How did you prioritize and manage your workload?" (Focus on project management tools and prioritization strategies.)

• "How do you approach translating abstract marketing objectives into concrete visual designs?" (Highlight your concepting process and ability to understand briefs.)

• "Walk us through a successful brand identity project you contributed to. What was your role, and what made it successful?" (Emphasize brand stewardship and collaborative impact.) Company & Culture Questions:

• "What do you know about LinkSquares and our position in the B2B SaaS market?" (Research the company, its product, and its competitors.)

• "How do you stay updated on design trends, especially within the SaaS industry?" (Showcase your passion for continuous learning.)

• "Describe your ideal collaborative environment. How do you give and receive creative feedback?" (Align with the team's values of transparency and mutual support.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your process, the tools used, and the outcome. Quantify results where possible (e.g., "This ad campaign saw a 15% increase in CTR").

• Demonstrate Versatility: Showcase a range of work that highlights your ability to design for different channels and formats (web, print, social, motion).

• Emphasize Process: Explain your thought process – why you made certain design decisions. This is more important than just showing pretty pictures.

• Tool Proficiency: Explicitly mention the software you used for each project (Adobe Suite, Figma, Canva) to confirm your technical skills.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the key aspects of each project within the allotted time.

📝 Enhancement Note: Preparation should focus on demonstrating not only design skill but also strategic thinking, project management capabilities, and a collaborative spirit aligned with LinkSquares' culture and the demands of a B2B SaaS marketing environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the LinkSquares careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to B2B SaaS, digital marketing, and brand identity. Showcase examples of web design, pitch decks, and social content.

• Resume Optimization: Ensure your resume clearly details your years of experience, proficiency in Adobe Creative Suite, Figma, and Canva, and any experience with project management tools like Asana or ClickUp. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, explaining your rationale behind design choices, and preparing case studies from your portfolio that demonstrate problem-solving and impact. Be ready to discuss your experience with brand stewardship.

• Company Research: Familiarize yourself with LinkSquares' current branding, marketing materials, and mission to understand their visual identity and market positioning. Prepare thoughtful questions about the role and the team's creative vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.