Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: LEARFIELD

Location: Dallas, TX, United States

Job Type: Full-time

Category: Creative & Media / Marketing / Sales

Date Posted: 2026-09-04

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Conceptualize and develop custom graphics and visual narratives for sales materials to support college athletics sponsorships, aligning with brand strategy objectives.

• Design compelling presentation slides, infographics, and multimedia elements that effectively communicate value propositions to potential sponsors.

• Collaborate closely with sales teams, Brand Strategists, and the Insights team to create tailored, impactful materials that drive partnerships.

• Integrate sponsor brands seamlessly into college sports narratives through creative mockups and visual storytelling.

📝 Enhancement Note: This role is crucial for the Sports Properties organization, directly contributing to sales enablement by translating complex value propositions into visually engaging content. The emphasis on "single element graphics and full visual narratives" suggests a need for both detailed asset creation and overarching campaign design.

📈 Primary Responsibilities

• Create high-impact visuals for proposals, upsell opportunities, and renewal documents that resonate with clients and drive business objectives.

• Collaborate effectively with sales representatives, Brand Strategists, and the Insights team to ensure all designed materials accurately reflect and communicate value propositions.

• Co-create and enhance visual narratives for sales collateral, focusing on inspiring brands to partner with collegiate athletics programs represented by Learfield.

• Design and develop dynamic presentation slides that adhere to specific school branding guidelines and enhance the overall impact of pitches.

• Integrate sponsor brands into college sports contexts through compelling mockups that illustrate partnership potential and impact.

• Visualize complex data through infographic design and other multimedia elements to present insights clearly and persuasively.

• Organize and structure sales material content to ensure maximum clarity, coherence, and ease of understanding for the target audience.

• Incorporate feedback from stakeholders and revise designs iteratively to achieve optimal visual and strategic results.

• Partner with the Art Director on creative projects, contributing original design concepts and executing creative solutions that align with project objectives and brand standards.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on sales enablement and marketing collateral creation within the sports industry. The need to "integrate the brand sponsor into college sports through compelling mockups" indicates a focus on B2B marketing and partnership visualization.

🎓 Skills & Qualifications

Education: Bachelor’s degree in graphic design or a related field, or equivalent relevant experience.

Experience: 2+ years of design experience across multiple media formats, with a specific focus on presentation design and digital multi-page layouts.

Required Skills:

• Expert proficiency in Adobe Creative Suite: Photoshop, Illustrator, and InDesign.

• Demonstrated ability to create compelling presentation designs, as evidenced by a strong creative portfolio.

• Minimum of 2 years of design experience creating assets for multiple media formats.

• Minimum of 2 years of experience specifically designing presentations or complex digital multi-page layouts.

• Proficiency in Microsoft Office Suite, particularly PowerPoint, Word, and Excel, for content integration and collaboration.

• Outstanding communication skills, enabling clear articulation of design concepts and collaboration with diverse teams.

• Exceptional organizational and time management skills to handle multiple projects and deadlines effectively.

• Proven ability to work both independently and collaboratively within a team environment. Preferred Skills:

• Experience creating mockups for visual representation of concepts and products.

• Proven ability in data visualization design, translating complex data into understandable graphics.

• Previous experience working within sales or sales marketing teams, understanding their unique needs and workflows.

• Familiarity with college athletics, live entertainment, or similar fast-paced, sponsorship-driven industries.

📝 Enhancement Note: The minimum qualifications suggest a need for a designer who can hit the ground running, with a strong foundation in core design tools and a proven track record in presentation and multi-page layout design. The preferred qualifications indicate an advantage for candidates with industry-specific knowledge and experience in sales-adjacent roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a strong emphasis on presentation design, including examples of sales decks, pitch materials, or similar collateral.

• Demonstrate a clear process for conceptualizing and developing visual narratives that effectively communicate complex ideas or value propositions.

• Include examples of how you've translated data into engaging visual formats (e.g., infographics, charts, graphs).

• Showcase your ability to adhere to brand guidelines and integrate sponsor logos/assets seamlessly into designs.

• Provide examples of iterative design processes, highlighting revisions made based on feedback to achieve optimal outcomes. Process Documentation:

• Document your workflow for receiving design briefs, conceptualizing ideas, and developing initial design drafts for sales materials.

• Explain your process for collaborating with cross-functional teams (e.g., sales, strategy, insights) to gather requirements and incorporate feedback.

• Detail your methods for organizing and managing design assets, ensuring efficient retrieval and version control for sales collateral.

• Illustrate your approach to visualizing data and creating multimedia elements that enhance the persuasive power of sales presentations.

📝 Enhancement Note: The emphasis on "presentation design" and "sales materials" in the portfolio requirements is critical. Candidates should highlight projects that demonstrate their ability to create visually compelling and strategically aligned content for B2B sales contexts, particularly within the sports and entertainment industry.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Dallas, TX, the estimated salary range is $60,000 - $85,000 annually. This estimate considers the company's industry (sports marketing/media), the role's responsibilities involving sales enablement and creative strategy, and the cost of living in Dallas.

Benefits:

• Comprehensive Health Coverage: Includes Medical, Dental, and Vision insurance plans to support employee well-being.

• Health Savings Account (HSA): Offers a tax-advantaged way to save for healthcare expenses.

• Life Insurance and Other Insurance Plans: Provides financial security and protection for employees and their families.

• Flexible Paid Time Off (PTO): A minimum of 10+ days annually, allowing for work-life balance and personal time.

• Parental Leave: Support for new parents during this significant life event.

• Paid Holidays: A generous 20 paid holidays throughout the year for rest and celebration.

• Retirement Savings: 401(k) plan with a company match, aiding in long-term financial planning.

• Disability Coverage: Includes both Short-Term and Long-Term Disability insurance to provide income protection during unexpected incapacitations.

Working Hours: Typically 40 hours per week, with potential for occasional overtime during peak project periods, common in creative and sales support roles.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Dallas, TX. Actual compensation will depend on the candidate's specific experience, qualifications, and the company's internal compensation structure. The benefits package is comprehensive, covering health, financial well-being, and work-life balance initiatives.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Marketing & Media. Learfield operates at the intersection of college athletics and corporate sponsorship, creating unique marketing opportunities. This industry context implies a fast-paced, dynamic environment with a strong focus on client relationships and ROI.

Company Size: Learfield is a significant player in its industry, likely employing hundreds to thousands of individuals. This size suggests structured departments, established processes, and opportunities for cross-functional collaboration, while still potentially retaining a vibrant, team-oriented culture.

Founded: Learfield was founded in 1974. This long history indicates stability, deep industry expertise, and a well-established reputation within college sports marketing.

Team Structure:

• The Graphic Designer will be part of the Brand Strategy team, which likely comprises individuals focused on creative development, marketing strategy, and insights.

• This role will report to an Art Director, indicating a hierarchical creative structure with clear guidance and creative oversight.

• Close collaboration with sellers and the Insights team is expected, highlighting a highly cross-functional work environment where design directly supports sales efforts. Methodology:

• Data analysis and insights are leveraged to inform creative strategies, ensuring designs are not only aesthetically pleasing but also strategically effective in communicating value.

• Workflow planning and optimization strategies are employed to manage the creation of diverse sales materials efficiently, from initial concept to final delivery.

• Automation and efficiency practices are likely integrated to streamline repetitive design tasks and manage large volumes of assets, particularly for different college athletics programs.

Company Website: https://www.learfield.com/

📝 Enhancement Note: Learfield's position as a leader in college sports marketing suggests a culture that values creativity, strategic thinking, and a deep understanding of the sports landscape. The Brand Strategy team's role in supporting sales implies a results-oriented approach where design directly impacts revenue generation.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned as a mid-level creative professional. It requires a solid foundation of 2+ years of experience and expert proficiency in key design software, with the ability to work independently on projects while also collaborating effectively. The role is instrumental in supporting sales enablement and brand strategy execution.

Reporting Structure: The Graphic Designer will report to an Art Director. This structure provides mentorship and creative guidance, allowing for professional development within a specific creative discipline. It also implies that design output will be reviewed and approved by senior creative leadership.

Operations Impact: While not a traditional "operations" role in terms of process optimization or system management, this Graphic Designer role has a significant impact on the operational efficiency of the sales team. By creating clear, compelling, and visually appealing sales materials, this role directly contributes to the sales team's ability to close deals, secure sponsorships, and ultimately drive revenue for Learfield and its partner institutions. High-quality visuals can streamline the sales process and enhance client perception.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in presentation design, data visualization, and potentially motion graphics or digital asset creation relevant to sports marketing.

• Leadership: Potential to advance to Senior Graphic Designer roles, leading smaller projects, mentoring junior designers, or taking on more complex creative challenges.

• Cross-Functional Development: Possibility to transition into roles within Brand Strategy, Marketing, or even client-facing roles as a Creative Lead, leveraging deep understanding of sales enablement and creative execution.

• Industry Acumen: Develop a strong understanding of the college athletics sponsorship landscape, which can open doors to specialized roles within sports marketing agencies or athletic departments.

📝 Enhancement Note: The career path for a graphic designer in a company like Learfield often involves deepening creative skills and gaining industry-specific knowledge. The "operations impact" is framed through how design contributes to the efficiency and effectiveness of the sales process, a key aspect of Go-To-Market (GTM) operations.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where in-person collaboration and team interaction are prioritized. This setting is common for creative teams that benefit from spontaneous brainstorming and direct feedback.

Office Location(s): The role is based in the Regional Office in Dallas, TX. This location likely offers a professional workspace with access to amenities and a central point for regional operations and client interactions.

Workspace Context:

• The workspace is designed to foster collaboration, with opportunities for designers to interact directly with sales teams, Brand Strategists, and the Insights team.

• Access to industry-standard design tools (Adobe Creative Suite, Microsoft Office) will be provided, ensuring designers have the necessary technology to perform their duties.

• Opportunities for team interaction will be ample, facilitating a shared creative process and a supportive team culture.

Work Schedule: The standard work schedule is likely Monday through Friday, approximately 40 hours per week. However, the dynamic nature of sales cycles and event-driven marketing in college sports may require occasional flexibility to meet project deadlines or urgent client needs.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration for creative problem-solving and team cohesion within Learfield's Brand Strategy and Sales enablement functions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Be prepared to highlight relevant presentation design and sales collateral examples.

• Creative Assessment/Case Study: You may be asked to complete a design challenge or present a case study from your portfolio. This will likely involve creating or critiquing a sales presentation or visual narrative, demonstrating your problem-solving skills and creative approach.

• Interviews: Multiple rounds of interviews with the hiring manager (Art Director), potential teammates (Brand Strategists, Sellers), and possibly HR. Expect questions about your design process, collaboration style, understanding of the sports industry, and how you handle feedback.

• Final Evaluation: Assessment of overall fit, creative capability, and potential impact on the sales enablement function.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects, prioritizing those that showcase presentation design, sales materials, data visualization, and brand integration.

• Tell a Story: For each project, clearly articulate the objective, your role, the challenges faced, your design process, and the quantifiable results or impact (if possible).

• Highlight Process: Show early concepts, iterations, and your problem-solving approach. This demonstrates your thinking beyond the final output.

• Tailor to Learfield: If possible, include a project that demonstrates an understanding of sports marketing or sponsorship. If not, emphasize transferable skills in B2B sales enablement or visual storytelling.

• Clarity and Professionalism: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the objectives, target audience, and any constraints provided.

• Focus on Strategy: Demonstrate how your design choices support the strategic goals of the sales pitch or brand communication.

• Showcase Key Skills: Ensure your response highlights your proficiency in Photoshop, Illustrator, InDesign, and PowerPoint, as well as your ability to visualize data and create compelling narratives.

• Time Management: Practice creating design assets within realistic timeframes, as you may be given a time limit for challenges.

📝 Enhancement Note: The emphasis on a "strong creative portfolio that demonstrates skills within presentation design" is paramount. Candidates should be prepared to walk through their portfolio, explaining their thought process and how their designs contribute to business objectives, particularly in a sales context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, page design, presentation creation).

• Microsoft Office Suite: Strong working knowledge of PowerPoint is essential for creating and editing presentation decks. Familiarity with Word and Excel will also be beneficial for content integration and data handling.

Analytics & Reporting:

• While not a primary analytics role, the ability to interpret data provided by the Insights team and visualize it effectively (e.g., through charts and infographics in PowerPoint or InDesign) is key. CRM & Automation:

• No direct CRM management is expected, but understanding how design assets are used within sales processes and potentially integrated into digital platforms may be beneficial. Familiarity with digital asset management (DAM) systems could be a plus.

📝 Enhancement Note: The core technical requirements are centered around the Adobe Creative Suite and Microsoft PowerPoint, reflecting the role's focus on creating visually rich sales collateral.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to develop fresh, impactful visual concepts that capture attention and communicate effectively in the competitive sports sponsorship market.

• Collaboration & Teamwork: A commitment to working closely with sales, strategy, and insights teams to achieve shared objectives, valuing input and fostering a supportive environment.

• Results-Oriented: A focus on creating designs that not only look good but also drive tangible business outcomes, such as increased sales engagement and successful sponsorships.

• Brand Stewardship: A dedication to upholding and enhancing the visual integrity of both Learfield and the collegiate athletics programs it represents, ensuring consistency and professionalism.

• Efficiency & Agility: The ability to manage multiple projects, adapt to changing priorities, and deliver high-quality work within deadlines, common in fast-paced sales and marketing environments.

Collaboration Style:

• Expect a highly collaborative approach, working hand-in-hand with sales professionals to understand their needs and translate them into compelling visuals.

• A culture of constructive feedback is likely, where designers share their work openly and receive input from peers and stakeholders to refine designs.

• Knowledge sharing is encouraged, particularly regarding best practices in presentation design, data visualization, and effective visual storytelling for sponsorships.

📝 Enhancement Note: The culture at Learfield likely emphasizes a blend of creative excellence and business acumen, driven by the unique demands of the sports marketing industry. A collaborative spirit is essential given the close ties to sales and brand strategy teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Sales Objectives: Effectively translating complex sponsorship value propositions into visually appealing designs that also meet strict sales goals and client expectations.

• Managing Diverse Brand Standards: Working with a multitude of collegiate athletics programs, each with its own unique brand guidelines, logos, and visual identity requirements.

• Pace and Volume: Handling a high volume of design requests from various stakeholders within tight deadlines, common in sales enablement and marketing roles.

• Data Visualization Complexity: Translating intricate data sets from the Insights team into clear, compelling, and easily digestible infographics and charts.

Learning & Development Opportunities:

• Specialized Design Skills: Opportunities to enhance skills in areas such as advanced presentation design, motion graphics for digital assets, or specialized data visualization techniques relevant to the sports industry.

• Industry Immersion: Gain deep insights into the world of college athletics marketing and sponsorship, understanding the nuances of brand partnerships and fan engagement.

• Creative Mentorship: Benefit from guidance and feedback from an Art Director, fostering professional growth and refining creative techniques.

• Cross-Functional Exposure: Develop a better understanding of sales processes, marketing strategies, and data analytics through close collaboration with other teams.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach challenges related to creative execution within a business context and how they manage the demands of a fast-paced, client-focused environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a sales presentation from initial brief to final delivery." (Focus on your workflow, collaboration, and iteration.)

• "How do you approach visualizing complex data for a non-technical audience?" (Provide specific examples of charts, infographics, or data storytelling techniques you've used.)

• "Walk me through a project in your portfolio where you had to balance creative execution with specific client or sales objectives." (Highlight your problem-solving and strategic design thinking.) Company & Culture Questions:

• "What interests you about working in the college athletics sponsorship space?" (Show genuine curiosity and understanding of the industry.)

• "How do you handle receiving constructive criticism or feedback on your designs?" (Emphasize your openness to iteration and improvement.)

• "Describe a time you collaborated with a sales or marketing team. What was your role and how did you contribute to their success?" (Focus on your ability to support business goals.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your solution (design), and the outcome. Quantify results whenever possible.

• Focus on Impact: Explain how your designs helped achieve the client's or sales team's objectives.

• Showcase Process: Briefly touch upon your design thinking, tool usage, and any challenges overcome.

• Be Concise: Respect the interviewer's time by being clear and to the point, while still providing sufficient detail.

• Technical Proficiency: Be ready to discuss the specific software and techniques you used.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also a strategic mindset, an understanding of business objectives, and the ability to collaborate effectively within a sales-driven environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Learfield's careers portal.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in presentation design, sales materials, and data visualization. Prioritize projects that showcase your ability to work within brand guidelines and support business objectives.

• Resume Optimization: Use keywords from the job description such as "Photoshop," "Illustrator," "InDesign," "Presentation Design," "Sales Materials," and "Data Visualization." Quantify achievements where possible (e.g., "Designed 50+ sales decks annually").

• Interview Preparation: Practice articulating your design process, showcasing your portfolio with confidence, and preparing thoughtful questions about the role, team, and company culture.

• Company Research: Familiarize yourself with Learfield's work in college athletics marketing, review their current campaigns, and understand the value they bring to sponsors. This will help you articulate your interest and fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.