Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Kenz'up

Location: Casablanca, Casablanca-Settat, Morocco

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-05-15

Experience Level: 2-5 Years

🚀 Role Summary

• Drive the creation of high-impact, social-first digital content for platforms like TikTok, Instagram Reels, and YouTube Shorts.

• Own the end-to-end content production pipeline, from ideation and scripting to final asset delivery.

• Leverage Generative AI tools to accelerate content creation, generate variations for A/B testing, and enhance creative output.

• Ensure all visual assets maintain a consistent and strong brand identity across digital and occasional print mediums.

• Collaborate closely with the Head of Marketing to align content strategy with business objectives and market trends.

📝 Enhancement Note: This role is positioned as a crucial contributor to Kenz'up's "social-first" marketing strategy, emphasizing rapid content iteration and trend adaptation within the fintech sector. The focus on AI tools and short-form video production indicates a dynamic, fast-paced environment.

📈 Primary Responsibilities

• Design and produce engaging visual assets and short-form videos tailored for TikTok, Instagram (Reels/Stories), and YouTube Shorts, adhering to platform-specific best practices (e.g., safe zones, trend integration).

• Master short-form video editing techniques, focusing on rhythm, compelling hooks, effective sound design, and micro-animations to capture immediate audience attention.

• Utilize Generative AI tools (e.g., Midjourney, Runway, Firefly) for scripting assistance, B-roll generation, and rapid creation of diverse creative variations for performance testing.

• Adapt core creative concepts into various aspect ratios (9:16, 1:1, 4:5) and formats to ensure a cohesive brand experience across all digital touchpoints.

• Contribute to the development of mini-scenarios and write engaging captions that encourage interaction, incorporating clear calls-to-action.

• Uphold and meticulously enforce Kenz'up's visual identity and brand guidelines across all produced content, from short videos to static banners.

• Proactively identify and propose new social media trends, creative improvements, and innovative content ideas to the marketing team.

• Manage content production timelines efficiently, ensuring timely delivery of assets in a fast-paced startup setting.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, technical video production, and strategic content ideation, with a strong emphasis on platform-specific optimization and AI integration. The expectation for proactive contribution and ownership is key.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a degree in Graphic Design, Digital Media, Marketing, or a related field is typically expected for roles of this nature. A strong portfolio can often substitute for formal education.

Experience: 2-5 years of demonstrated experience in digital content creation, with a focus on social media platforms.

Required Skills:

• Proven track record in producing high-engagement or viral social media content, evidenced by a strong portfolio or showreel.

• Deep understanding of social media platform cultures, including algorithms, trending audios, and community engagement behaviors on TikTok and Instagram.

• Exceptional visual storytelling skills, capable of translating complex fintech concepts into simple, relatable, and engaging narratives.

• Fluency in utilizing Generative AI tools for creative acceleration, content variation, and automation of production tasks.

• A proactive and independent mindset, with a demonstrated ability to take initiative and suggest creative improvements without explicit direction.

• High sense of ownership and responsibility for deliverables, with a commitment to meeting deadlines in a dynamic startup environment.

Preferred Skills:

• Experience with mobile-first video editing tools like CapCut for rapid content iteration.

• Familiarity with A/B testing methodologies for content optimization.

• Basic understanding of marketing analytics to inform creative decisions.

📝 Enhancement Note: The "Required Skills" section emphasizes practical experience and cultural understanding of social media, alongside technical proficiency. The multilingual requirement is a significant differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio or showreel is mandatory, showcasing a diverse range of social-first content creation.

• Examples should demonstrate expertise in short-form video production (TikTok, Reels, Shorts), including editing, motion graphics, and sound design.

• Include case studies or examples highlighting the creation of viral or high-engagement content, detailing the strategy and results achieved.

• Showcase proficiency in adapting content across different aspect ratios and platforms.

Process Documentation:

• Candidates should be prepared to discuss their personal content creation workflow, from initial concept to final delivery.

• Ability to articulate how they manage multiple projects and deadlines within a fast-paced production environment.

• Understanding of brand guardianship processes and how to ensure visual identity consistency across diverse assets.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of creative capability and social media expertise. It should highlight not just the final output but also the candidate's process and strategic thinking, particularly concerning AI integration and platform adaptation.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Casablanca, Morocco, specializing in digital content creation and AI tools, a competitive salary range is estimated between MAD 10,000 - 18,000 per month. This range accounts for the required technical skills, multilingual capabilities, and the dynamic fintech startup environment.

Benefits:

• Full-time employment with a growing Moroccan fintech startup.

• Opportunity to be part of an innovative digital financial services company.

• Exposure to cutting-edge Generative AI tools in a professional setting.

• Collaborative and fast-paced work environment with a focus on creativity and impact.

• Potential for career growth within the organization as it scales.

• Contribution to national financial inclusion initiatives.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with potential for flexibility depending on project demands and content release schedules.

📝 Enhancement Note: Salary estimation is based on publicly available data for similar roles in Morocco, adjusted for the specific skill set (AI, social media video) and industry (fintech startup). Benefits are inferred from typical startup offerings and the company's mission.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech (Financial Technology), Digital Financial Services. Kenz'up is positioned within Morocco's rapidly evolving digital economy, aiming to bridge financial services accessibility for a broad user base.

Company Size: Startup, launched in June 2020, funded and backed by a large Moroccan corporation. This suggests a lean, agile team with the potential for rapid growth and access to corporate resources.

Founded: June 2020. The company is relatively young, indicating a dynamic, evolving culture focused on innovation and market penetration.

Team Structure:

• The Graphic Designer reports directly to the Head of Marketing, indicating a focused marketing department.

• The role is described as having "full ownership of the content production pipeline," suggesting a high degree of autonomy within the marketing function.

Methodology:

• "Social-first" content production is the core methodology, prioritizing platforms like TikTok and Instagram for user acquisition and engagement.

• Heavy reliance on rapid content iteration, trend analysis, and A/B testing to optimize performance.

• Integration of Generative AI tools to scale production and explore creative avenues efficiently.

• Emphasis on data-driven creative decisions, informed by platform performance and user engagement metrics.

Company Website: https://www.kenzup.com/

📝 Enhancement Note: Kenz'up's culture is likely to be energetic, innovative, and results-oriented, typical of a well-funded fintech startup. The "social-first" approach means a strong focus on creativity, speed, and understanding online trends.

📈 Career & Growth Analysis

Operations Career Level: This role is for an individual contributor with significant creative and production responsibility. It's an ideal position for a Graphic Designer looking to specialize in high-growth digital marketing channels and emerging AI technologies within the fintech space. The "full ownership" aspect suggests a mid-level role with significant autonomy.

Reporting Structure: The Graphic Designer reports to the Head of Marketing. This provides a clear reporting line and direct mentorship within the marketing function.

Operations Impact: The Graphic Designer's work directly influences Kenz'up's brand perception, user acquisition, and engagement rates. High-performing social content is critical for a fintech startup aiming for broad adoption and financial inclusion. The effectiveness of their creative output will directly impact marketing campaign success and potentially user growth metrics.

Growth Opportunities:

• Specialization: Deepen expertise in short-form video production, motion graphics, and AI-driven creative workflows.

• Leadership: Potential to grow into a Senior Graphic Designer, Content Lead, or Social Media Creative Manager role as the marketing team expands.

• Skill Development: Opportunity to become a subject matter expert in creative AI tools and their application in marketing.

• Cross-functional Exposure: Gain insights into fintech product development and broader marketing strategy.

📝 Enhancement Note: The role offers significant growth potential within a burgeoning fintech company, allowing for specialization in high-demand creative fields like AI-assisted content and short-form video, along with clear pathways for advancement in marketing leadership.

🌐 Work Environment

Office Type: The role is designated as On-site, implying a physical office presence in Casablanca. This suggests a collaborative environment where in-person interaction is valued for brainstorming and team cohesion.

Office Location(s): Casablanca, Morocco. This vibrant economic hub offers a dynamic professional landscape. Specific details about office amenities or accessibility would need to be confirmed directly.

Workspace Context:

• A collaborative workspace is expected, fostering interaction with the Head of Marketing and potentially other team members.

• Access to necessary design and video editing software and hardware will be provided.

• The environment is likely fast-paced, requiring adaptability and efficiency in content production.

• Opportunities to engage with trending social media content and discussions will be inherent to the role.

Work Schedule: The role is full-time, likely aligning with standard business hours (approximately 40 hours/week). However, the nature of social media content creation may sometimes require flexibility to capture or react to emerging trends or campaign launches.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration and team synergy, typical in startup environments focused on rapid innovation and execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative fit.

• Creative Assessment: A practical design or video editing challenge may be issued to evaluate technical skills, speed, and creative problem-solving relevant to social media content.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing their creative process, rationale behind specific projects, and experience with AI tools and social media trends.

• Interview with Head of Marketing: Discussion on role expectations, cultural fit, problem-solving approach, and alignment with Kenz'up's mission.

• Final Round: May involve meeting other key team members or a final assessment of strategic thinking.

Portfolio Review Tips:

• Highlight Social-First: Ensure your portfolio prominently features work created specifically for TikTok, Instagram, and YouTube Shorts.

• Showcase AI Integration: Include examples where AI tools were used to enhance or accelerate your creative process. Explain your role and the impact of AI.

• Demonstrate Trend Awareness: Include projects that clearly show an understanding of current social media trends, sounds, and editing styles.

• Quantify Impact (if possible): If you have data on engagement, views, or virality for your past work, present it clearly. Even anecdotal evidence of "scroll-stopping" impact is valuable.

• Multilingual Proficiency: Be ready to discuss your ability to create content and captions in Arabic, French, and English, potentially providing examples.

Challenge Preparation:

• Familiarize yourself with Kenz'up's current social media presence and target audience.

• Practice creating short-form video content quickly, focusing on hooks and clear messaging.

• Be prepared to use common design and video editing software under time constraints.

• Think about how to simplify complex fintech concepts visually for a broad audience.

📝 Enhancement Note: The interview process will heavily weigh creative output and practical application. Candidates should be prepared to demonstrate their ability to execute rapidly, creatively, and with an understanding of social media dynamics and AI tools.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing: Adobe Premiere Pro (mandatory), CapCut (plus). Essential for crafting dynamic short-form videos.

• Motion Graphics & Compositing: Adobe After Effects (mandatory). Crucial for creating engaging animations, text overlays, and visual effects.

• Design & Layout: Figma (mandatory), Adobe Photoshop (mandatory), Adobe Illustrator (mandatory). For creating static assets, graphics, adapting layouts, and refining visuals.

• AI Creative Suite: Midjourney, Runway, Adobe Firefly (or similar). For generating AI-based imagery, video elements, and accelerating scripting/ideation.

Analytics & Reporting:

• Platform Analytics: Meta Business Suite, TikTok Creative Center. For understanding content performance, audience engagement, and identifying trends.

CRM & Automation: Not directly specified as a requirement for this role, but awareness of how marketing content integrates with broader CRM and automation strategies may be beneficial.

📝 Enhancement Note: Mastery of the Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator) and Figma is non-negotiable. Proficiency with AI creative tools and social media platform management tools is also a key requirement.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and leverage new technologies like AI.

• Speed & Agility: Ability to produce high-quality content rapidly in response to market trends and campaign needs.

• Data-Driven Decision-Making: Using analytics to inform creative choices and optimize content performance.

• Collaboration & Ownership: Working effectively within the marketing team and taking responsibility for content outcomes.

• Impact & Results: A focus on creating content that drives engagement, brand awareness, and user acquisition for Kenz'up.

Collaboration Style:

• Expected to be highly collaborative with the Head of Marketing, actively participating in content ideation sessions.

• Will work independently on production tasks but should be open to feedback and iterative improvements.

• Cross-functional communication may be necessary to understand product features and translate them into compelling visual narratives.

• A culture of sharing emerging trends and best practices within the creative team is likely encouraged.

📝 Enhancement Note: The culture likely values proactivity, creativity, and a results-oriented mindset, aligning with the fast-paced nature of a fintech startup and its social-first marketing strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Trend Cycles: Keeping pace with the constantly evolving trends on platforms like TikTok and Instagram requires continuous learning and adaptation.

• Balancing Speed and Quality: Producing high-volume, high-impact content under tight deadlines can be demanding.

• Simplifying Complex Concepts: Translating technical fintech features into easily digestible and engaging visual stories for a mass audience.

• AI Integration Mastery: Effectively leveraging AI tools to enhance, not just replace, human creativity and strategic thinking.

Learning & Development Opportunities:

• Advanced AI Tool Training: Opportunities to explore and master new Generative AI tools as they emerge.

• Social Media Strategy Workshops: Deepening understanding of platform algorithms, audience behavior, and growth hacking techniques.

• Fintech Industry Insights: Gaining knowledge about the financial services landscape and how Kenz'up is disrupting it.

• Portfolio Expansion: Building a robust portfolio with high-impact work for a growing fintech brand.

📝 Enhancement Note: The role offers significant opportunities to develop highly sought-after skills in AI-driven creative production and social media marketing, essential for future career growth in the digital content landscape.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a viral TikTok video for a new fintech feature like [mention a hypothetical feature]?" Focus on hooks, trends, and CTAs.

• "Describe a time you had to quickly adapt your creative approach based on trending social media content. What was your process?"

• "How do you balance brand consistency with the need to be experimental and trend-aware on social media?"

Company & Culture Questions:

• "What excites you most about Kenz'up's mission to promote financial inclusion in Morocco?"

• "How do you see your role contributing to Kenz'up's 'social-first' marketing strategy?"

• "Describe your ideal work environment. How do you thrive in a fast-paced startup setting?"

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the objective, your creative solution, the tools used (especially AI), and the outcome.

• Focus on Impact: Highlight pieces that achieved high engagement, went viral, or effectively communicated a complex message.

• Demonstrate Versatility: Show a range of styles, formats, and platforms.

• Be Prepared for Live Edits/Critiques: They might ask you to make a quick adjustment or critique a piece of content.

• Articulate AI Usage: Clearly explain your role when AI was involved – were you prompting, editing, curating?

📝 Enhancement Note: Candidates should prepare to discuss their creative process, demonstrate practical application of tools (especially AI), and articulate how their skills align with Kenz'up's specific needs in social-first fintech marketing.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Kenz'up's career portal.

• Curate Your Portfolio: Select your strongest, most relevant work, emphasizing social-first content (TikTok, Reels, Shorts) and any examples showcasing AI tool integration. Ensure it's easily accessible online.

• Tailor Your Resume: Highlight experience in digital content creation, social media trends, video editing, graphic design software, AI tools, and multilingual communication (Arabic, French, English). Quantify achievements where possible.

• Prepare Your Narrative: Be ready to discuss your creative process, your understanding of social media culture, your experience with AI tools, and your passion for Kenz'up's mission during interviews. Practice presenting your portfolio with clear storytelling.

• Research Kenz'up: Understand their products, target audience, and current social media presence. Be prepared to offer insights or ideas during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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