Graphic Designer at inyad

📍 Job Overview

Job Title: Graphic Designer

Company: inyad

Location: Casablanca, Morocco

Job Type: Permanent employee

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-09-08

Experience Level: Mid-Level (2-4 years)

Remote Status: On-site

🚀 Role Summary

Drive brand visibility and engagement within the mobile market through compelling visual storytelling and creative asset development.
Execute impactful advertising campaigns across key digital platforms, including social media and search engines, to achieve growth objectives.
Foster a culture of innovation and continuous improvement by contributing fresh visual concepts and embracing a test-and-learn methodology.
Collaborate effectively with cross-functional teams to ensure brand consistency and amplify marketing initiatives.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer with a strong focus on digital marketing and mobile advertising. The emphasis on "breaking new ground in the mobile market" and "solving problems by breaking the rules" suggests a dynamic, growth-oriented environment typical of a startup or fast-paced agency.

📈 Primary Responsibilities

Develop and deliver a diverse range of creative visual assets, encompassing video, static graphics, and motion design, to effectively communicate the brand's message and enhance its presence.
Conceptualize and produce high-performing advertisements tailored for mobile formats, specifically for platforms such as Instagram, Facebook, and Google Adwords, to drive user acquisition and engagement.
Manage the complete lifecycle of design projects, from initial ideation and concept development through to final asset delivery and implementation.
Partner closely with Product, Growth, and Marketing teams to brainstorm creative solutions, propose innovative visual concepts, and generate engaging graphics that align with strategic objectives.
Proactively monitor and manage all ongoing branding activities to ensure consistent brand representation and adherence to established guidelines across all campaigns.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and strategic contribution. The expectation to "take ownership of projects" and "be proactive enough to always be on top of all the branding activities" indicates a need for an independent and responsible designer who can manage multiple tasks and drive initiatives forward with minimal supervision.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a degree in Graphic Design, Visual Arts, Digital Media, or a related field is typically expected for this level of role. Equivalent practical experience will also be considered.

Experience: 2-4 years of demonstrated experience in designing marketing assets, preferably within an agency setting or a fast-paced startup environment.

Required Skills:

Advanced proficiency in animation and video editing software, including Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator, and Adobe Photoshop.
Exceptional aesthetic sensibility, a meticulous eye for detail, and a passion for creating innovative branding elements and marketing collateral.
Demonstrated ability to produce high-quality designs rapidly within iterative development cycles and effectively multitask in a demanding, fast-paced work environment.
Proven capacity to work autonomously while also functioning effectively as a collaborative team member.
Strong written and oral communication skills, enabling clear articulation of design concepts and project updates. Preferred Skills:
Experience with A/B testing creative assets to optimize campaign performance.
Familiarity with mobile-first design principles and UI/UX considerations for digital advertising.
Understanding of performance marketing metrics and how design impacts conversion rates.
Experience with other design tools or platforms relevant to digital marketing.

📝 Enhancement Note: The requirement for specific Adobe Creative Suite proficiency, particularly After Effects and Premiere, points to a need for a designer who can create dynamic video and motion graphics, not just static images. The emphasis on "impeccable taste" and "compulsive eye for detail" suggests a high standard for visual execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a diverse range of creative visual assets, including examples of video, static graphics, and motion design, demonstrating versatility and technical skill.
Include case studies of successful advertising campaigns created for mobile formats (Instagram, Facebook, Google Adwords), highlighting campaign objectives and achieved results.
Present projects that illustrate end-to-end ownership, from initial concept and creative ideation through to final execution and delivery.
Feature examples of collaboration with cross-functional teams (e.g., Product, Growth, Marketing) on design initiatives. Process Documentation:
Provide examples of how design concepts were translated into actionable briefs and workflows for campaign execution.
Demonstrate a systematic approach to iterating on designs based on feedback and performance data.
Illustrate how design assets were integrated into larger marketing strategies and measured for impact.

📝 Enhancement Note: A strong portfolio is crucial for this role. Candidates should be prepared to walk through their work, explaining their creative process, the rationale behind their design choices, and the impact their work had on campaign objectives. The focus on "solving problems by breaking the rules" implies an expectation for creative problem-solving within the portfolio.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-4 years of experience in Casablanca, Morocco, the estimated annual salary range is approximately 180,000 MAD to 300,000 MAD. This estimate is based on industry benchmarks for creative roles in North Africa, considering factors such as the company's fast-paced startup environment and the demand for specialized digital design skills.

Benefits:

Permanent employment contract offering stability and long-term career prospects.
Opportunity to work with cutting-edge technologies and emerging trends in the mobile market.
Collaborative and innovative team environment that encourages learning and professional development.
Potential for growth within a rapidly expanding African business management platform.
Exposure to diverse projects and cross-functional team collaboration.

Working Hours: The standard work week is 40 hours, likely distributed over 5 days (e.g., Monday to Friday). While the role is on-site, there may be an expectation of flexibility to meet project deadlines, common in startup environments.

📝 Enhancement Note: The salary range is an estimation based on general market data for graphic design roles in Morocco. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The company's focus on "solving problems by breaking the rules" and "learning quickly and independently" suggests that benefits might also include opportunities for rapid skill acquisition and on-the-job learning.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (SaaS), Fintech, Business Management Platforms. The company operates in the rapidly evolving African digital economy, providing essential tools for businesses. This context means a focus on innovation, scalability, and addressing local market needs with digital solutions.

Company Size: The provided data does not specify company size, but the description of "small, autonomous, and agile teams" suggests a growing startup or a mid-sized company with a startup mentality. This implies a hands-on environment where individuals can make a significant impact.

Founded: The founding date is not specified, but the description "young and passionate team" indicates a relatively recent establishment, likely within the last decade, focusing on building a leading platform.

Team Structure:

The company operates in "small, autonomous, and agile teams," suggesting a decentralized structure focused on specific product areas or functions.
Designers are expected to collaborate closely with Product, Growth, and Marketing teams, indicating cross-functional team integration.
The reporting structure likely involves a Design Lead or a Marketing Manager, depending on the team's specific organization. Methodology:
A strong emphasis on a "culture of testing and learning" is central to the company's operational approach.
"Solving problems by breaking the rules" and "learning quickly and independently" are core tenets, fostering an environment of experimentation and rapid iteration.
The company aims for "excellence, both individually and collectively," driving a high-performance culture.

Company Website: inyad.com

📝 Enhancement Note: The company's mission to build the "#1 all-in-one business management and payment platform in Africa" is a key cultural driver. This implies a strong focus on user needs, market expansion, and technological advancement. The culture values ownership, innovation, and bold ideas, which translates to a dynamic and potentially demanding work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Graphic Designer with 2-4 years of experience, indicating a mid-level position within the creative function. The responsibilities suggest growth beyond basic execution, involving concept contribution and project ownership.

Reporting Structure: The designer will likely report to a Design Lead, Creative Director, or Marketing Manager, depending on the specific team structure. Collaboration will be extensive with Product, Growth, and Marketing teams.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, user acquisition, and overall marketing effectiveness. By creating engaging visual assets and successful ad campaigns, they contribute significantly to growth metrics and market penetration in the competitive African digital landscape.

Growth Opportunities:

Skill Advancement: Opportunities to deepen expertise in video editing, motion graphics, and potentially expand into UI/UX design for digital products.
Specialization: Potential to specialize in specific areas of digital marketing design, such as performance advertising creative or brand identity development.
Leadership Potential: As the company grows, there may be opportunities to move into Senior Designer roles, team leadership, or Art Direction positions.
Cross-Functional Learning: Exposure to product development, growth hacking strategies, and marketing campaign management can broaden understanding of business operations.

📝 Enhancement Note: The "startup" nature of inyad suggests that career paths might be less rigidly defined than in larger corporations. Employees who demonstrate initiative, adaptability, and a strong contribution to growth goals are likely to find accelerated opportunities for advancement and increased responsibility.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a physical office presence. The company's description of "small, autonomous, and agile teams" suggests a modern, potentially open-plan office designed to foster collaboration and innovation.

Office Location(s): The primary office is located at 3 rue Abou Zaid Eddaboussi, Casablanca, Morocco. This location is within the bustling city of Casablanca, providing access to a vibrant business and cultural hub.

Workspace Context:

The workspace is expected to be collaborative, encouraging interaction and idea-sharing among team members within agile teams.
Access to industry-standard design software and technology is implied, essential for executing the role's responsibilities.
Opportunities for frequent interaction with Product, Growth, and Marketing teams will be integral to the daily work.

Work Schedule: The standard working hours are likely 40 hours per week, typically over 5 days. However, in a startup environment, there might be occasional needs for flexibility to meet critical project deadlines or campaign launches, reflecting the "fast-paced environment" mentioned.

📝 Enhancement Note: The on-site requirement in Casablanca suggests a commitment to building a cohesive team culture through in-person interaction. The dynamic nature of the company implies a work environment that is energetic, fast-paced, and geared towards rapid execution and problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative output.
Technical/Creative Interview: An in-depth discussion about your design process, technical skills (especially with Adobe Creative Suite), and experience with marketing assets and mobile advertising. Expect to present and discuss specific projects from your portfolio.
Cross-functional Collaboration Interview: An interview with members from Product, Growth, or Marketing teams to evaluate your ability to collaborate, understand business objectives, and translate them into effective designs.
Final Interview: Potentially with a senior leader to assess cultural fit, alignment with company values, and overall potential contribution.

Portfolio Review Tips:

Curate Strategically: Showcase 3-5 of your strongest projects that directly align with the job description, emphasizing mobile advertising, video, and motion design.
Tell a Story: For each project, clearly articulate the problem, your role, your creative process, the tools used, the challenges faced, and the measurable results or impact.
Highlight Impact: Quantify achievements where possible (e.g., increased click-through rates, engagement metrics, brand recall).
Demonstrate Versatility: Include examples that show your ability to adapt to different brand styles and campaign objectives.
Technical Proficiency: Be ready to discuss your workflow and specific techniques used in Adobe After Effects, Premiere, Illustrator, and Photoshop.

Challenge Preparation:

Be prepared for a potential design challenge or a take-home assignment that simulates a real project. This might involve creating ad concepts for a new feature or redesigning existing assets.
Focus on demonstrating your understanding of the company's brand and target audience in Morocco and Africa.
Practice articulating your design decisions clearly and concisely, linking them back to business goals.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing not only on design skills but also on adaptability, problem-solving abilities, and cultural fit within an agile, growth-oriented startup. A strong portfolio that tells a compelling story of impact is paramount.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential proficiency is required in Adobe After Effects (for motion graphics and video editing), Adobe Premiere Pro (for video editing), Adobe Illustrator (for vector graphics and illustrations), and Adobe Photoshop (for image manipulation and digital design).
Design Collaboration Tools: Potentially tools like Figma or Sketch for collaborative design workflows, although not explicitly mentioned.
Project Management Tools: Familiarity with tools like Asana, Trello, or Jira might be beneficial for managing design tasks within agile teams.

Analytics & Reporting:

Ad Platform Analytics: Experience with understanding performance metrics from Instagram, Facebook Ads Manager, and Google Adwords is crucial for optimizing creative.
Basic Analytics Understanding: Familiarity with how design impacts KPIs such as click-through rates (CTR), conversion rates, and engagement.

CRM & Automation:

While not directly responsible for CRM, understanding how design assets integrate into marketing automation workflows and CRM campaigns can be advantageous.

📝 Enhancement Note: The emphasis on Adobe After Effects and Premiere indicates a need for a designer who can create dynamic video content, which is increasingly important for mobile advertising. Proficiency in these tools is a key technical requirement.

👥 Team Culture & Values

Operations Values:

Innovation & Boldness: Encouraging "bold ideas" and "breaking the rules" to find new solutions in the mobile market.
Ownership & Accountability: Taking responsibility for projects and driving them to successful completion.
Learning & Adaptability: A commitment to "learning quickly and independently" and embracing a "test and learn" culture.
Excellence & Performance: Striving for the highest quality and performance, both individually and as a team.
Collaboration: Working effectively within "small, autonomous, and agile teams" and across functional departments.

Collaboration Style:

Cross-functional Integration: Close collaboration with Product, Growth, and Marketing teams is expected, requiring strong communication and a shared understanding of objectives.
Agile Methodology: Working within agile teams suggests iterative design processes, frequent feedback loops, and adaptability to changing priorities.
Knowledge Sharing: An environment where team members are encouraged to share insights, learn from each other, and contribute to collective problem-solving.

📝 Enhancement Note: The company culture is built around agility, innovation, and a strong drive for results. Candidates who thrive in dynamic environments, are proactive problem-solvers, and enjoy collaborating to achieve ambitious goals will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

Rapid Iteration: Adapting to a fast-paced environment where designs may need to be produced and revised quickly to meet campaign demands.
Mobile-First Optimization: Consistently creating visually compelling assets that perform optimally on diverse mobile devices and screen sizes.
Balancing Creativity and Performance: Finding the sweet spot between innovative, aesthetically pleasing designs and those that effectively drive measurable marketing results (e.g., clicks, conversions).
Brand Consistency Across Platforms: Ensuring a unified brand voice and visual identity across a growing suite of products and marketing channels.

Learning & Development Opportunities:

Emerging Technologies: Gaining exposure to new trends and technologies in mobile advertising and digital design.
Performance Marketing Insights: Deepening understanding of how creative impacts marketing KPIs, leading to more strategically driven design decisions.
Cross-Disciplinary Exposure: Learning from Product, Growth, and Marketing teams to gain a broader perspective on business operations and strategy.
Career Progression: Potential to advance into senior design roles, team leadership, or specialized creative functions as the company scales.

📝 Enhancement Note: The challenges presented are inherent to working in a growth-stage tech company focused on a competitive digital market. These challenges also present significant opportunities for professional development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

"Describe a time you had to "break the rules" to solve a design problem or achieve a campaign goal. What was the outcome?" (Focus on innovative problem-solving and risk-taking.)
"How do you balance creative vision with the specific requirements of a performance marketing campaign?" (Demonstrate understanding of both aesthetics and measurable results.)
"Walk us through a complex motion graphics project from your portfolio. What were your key decisions and challenges?" (Prepare to explain your process, technical choices, and problem-solving.) Company & Culture Questions:
"What excites you about inyad's mission to build the #1 business management platform in Africa?" (Show genuine interest in the company's vision and market.)
"How do you approach learning new design tools or techniques independently?" (Highlight self-sufficiency and a proactive learning attitude.)
"Describe your experience working in agile teams. How do you handle rapid feedback and iterative design processes?" (Emphasize adaptability and collaboration.) Portfolio Presentation Strategy:
Structure: Organize your portfolio logically, perhaps by project type or by impact. Start with your most relevant and impressive work.
Narrative: For each project, tell a clear story: the objective, your role, your creative process, the tools, challenges, and the results. Use visuals effectively to support your narrative.
Quantify: Whenever possible, use data to demonstrate the impact of your designs (e.g., increased engagement, click-through rates, conversion improvements).
Be Ready for Questions: Anticipate questions about your design choices, technical approaches, and how you would handle specific scenarios relevant to inyad's business.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic mindset, adaptability, and a strong understanding of performance marketing principles within a dynamic startup context.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the provided link on the inyad careers page.
Tailor your Resume: Highlight experience with mobile advertising, video editing, motion graphics, and proficiency in Adobe Creative Suite. Quantify achievements where possible and align your summary with the "creative, data-driven, and emerging technologies" focus.
Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in video, motion design, and mobile ad creation. Ensure each project has a clear case study detailing objectives, process, and results.
Prepare Your Presentation: Be ready to discuss your portfolio projects in detail during interviews, focusing on your creative process, problem-solving, and the impact of your work. Practice articulating your ideas concisely.
Research inyad: Understand their products (Konnash, inyad POS, etc.), their mission in Africa, and their company culture. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer