Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Integrity

Location: Dallas, TX, United States

Job Type: Full time

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-07T00:00:00

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute visually compelling digital content strategies for social media platforms to enhance customer engagement and brand awareness.

• Conceptualize and illustrate creative graphics and layouts for diverse marketing applications, ensuring alignment with brand identity and campaign objectives.

• Collaborate with internal marketing teams, designers, and videographers to produce high-impact visual assets that communicate key messages effectively.

• Prepare and refine final artwork using industry-standard design software, ensuring quality, consistency, and adherence to project specifications.

📝 Enhancement Note: This role is positioned within a marketing operations context, focusing on the creation of digital assets that directly support Go-To-Market (GTM) strategies and brand communication efforts. The emphasis on social media content and brand awareness suggests a need for a designer who understands how visual elements contribute to broader marketing campaign performance and lead generation.

📈 Primary Responsibilities

• Conceptualize and illustrate innovative graphic designs for social media campaigns, advertisements, websites, and other marketing collateral, translating complex ideas into engaging visuals.

• Produce high-quality digital artwork and layouts using Adobe Creative Suite (Photoshop, Illustrator, Premier Pro, InDesign), ensuring brand consistency and aesthetic appeal across all platforms.

• Collaborate closely with the Marketing Communications Manager, in-house designers, and videographers to align on creative direction, project scope, and deliverable timelines.

• Manage multiple design projects simultaneously, from initial concept through final production, ensuring all deadlines are met while maintaining high standards of quality and creativity.

• Prepare and present final design concepts and layouts to management and cross-functional teams, incorporating feedback and making necessary revisions to optimize visual impact and message clarity.

• Stay abreast of emerging design trends, social media best practices, and digital marketing strategies to continuously enhance content effectiveness and brand positioning.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only execute creative tasks but also contribute to strategic conceptualization and project management. The collaboration with external agencies and internal teams implies a key role in cross-functional communication within the marketing operations framework.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field; or equivalent practical experience.

Experience: 2-3 years of professional graphic design experience, preferably within a corporate marketing environment or a fast-paced agency setting, with a demonstrated understanding of marketing, production, and multimedia design principles.

Required Skills:

• Proven expertise in graphic design principles, including layout, typography, color theory, and visual hierarchy.

• Advanced proficiency in Adobe Creative Suite: Photoshop, Illustrator, and Premier Pro.

• Strong understanding of digital content creation for social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).

• Excellent project management and time management skills, with the ability to manage multiple projects and meet tight deadlines consistently.

• Demonstrated artistic ability with a keen eye for detail and a strong portfolio showcasing a range of creative work.

• Proficiency in both Mac and PC operating systems.

• Exceptional communication skills, with the ability to articulate design concepts and receive constructive feedback effectively. Preferred Skills:

• Experience with Adobe InDesign for print and digital layout.

• Familiarity with video editing and motion graphics concepts.

• Understanding of marketing, production, website design, corporate identity, and advertising principles.

• Experience in the insurance or financial services industry is a plus.

• Ability to work independently and as part of a collaborative team.

📝 Enhancement Note: The "2-3 years of experience" suggests a mid-level role, balancing foundational skills with some professional application. The inclusion of Premier Pro indicates a need for video editing capabilities, expanding beyond static graphics. The preferred skills point towards a desire for a well-rounded creative professional who can contribute to various aspects of marketing content production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of digital graphic design projects, with a strong emphasis on social media content, ad creatives, and campaign assets.

• Case studies demonstrating the conceptualization process, design execution, and the impact of your work on campaign objectives or brand engagement metrics.

• Examples of collaborative projects, highlighting your ability to work with cross-functional teams and integrate feedback into final designs.

• Proof of proficiency in Adobe Creative Suite, with specific examples of work created using Photoshop, Illustrator, and Premier Pro. Process Documentation:

• Documented examples of your personal workflow for concept development, from initial brief to final asset delivery, including research and iteration phases.

• Evidence of experience in managing design projects from initiation to completion, including scope definition, timeline management, and stakeholder communication.

• Demonstrations of how you have adapted designs based on feedback or performance data to improve effectiveness.

📝 Enhancement Note: For a graphic design role within a marketing operations context, the portfolio should not just display aesthetic capabilities but also demonstrate a strategic understanding of how design supports business objectives, particularly in digital channels and campaign execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-3 years of experience in Dallas, TX, the estimated salary range is $55,000 - $70,000 annually. This estimate considers the cost of living in Dallas, the company's industry (financial services/insurance), and the required skill set.

Benefits:

• Competitive compensation package.

• Comprehensive health, dental, and vision insurance.

• Paid time off (PTO) and holidays.

• Opportunities for professional development and training.

• Retirement savings plan options (e.g., 401(k)).

• Potential for performance-based bonuses or incentives.

Working Hours: Standard full-time position, typically 40 hours per week, with potential for occasional overtime during peak periods or project deadlines. The role is primarily on-site, requiring a consistent presence in the Dallas office.

📝 Enhancement Note: The salary range is an estimate based on general market data for the specified role, experience level, and location. Actual compensation may vary based on individual qualifications, interview performance, and the company's specific compensation structure. The benefits listed are common for full-time employees in similar corporate environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Insurance (specifically, a national life insurance field marketing organization with an insurtech focus).

Company Size: Integrity is a hyper-growth company, employing a significant number of people, with a field sales force of nearly 20,000 licensed agents. This indicates a large, dynamic organization with a strong market presence.

Founded: Integrity was founded in 2009, with PHP (a division or partner) established by visionary entrepreneur Patrick Bet-David. This history suggests a culture rooted in entrepreneurship, innovation, and a drive for growth.

Team Structure:

• The Graphic Designer will report to the Marketing Communications Manager, indicating a hierarchical structure within the marketing department.

• Collaboration is expected with in-house graphic designers and videographers, suggesting a creative team unit.

• The role will also collaborate with external agencies and other internal teams, implying a matrixed or project-based collaboration model. Methodology:

• The company emphasizes an "insurtech focus" and an "innovative approach," suggesting a data-driven and technology-forward operational methodology.

• A "family-like environment" and "putting people first" are highlighted, indicating a culture that values teamwork, support, and employee well-being.

• Hyper-growth implies a fast-paced, results-oriented approach to operations and marketing.

Company Website: IntegrityMarketing.com

📝 Enhancement Note: The industry context suggests the graphic designer will be creating content for both internal brand building and external agent support/client acquisition. The "hyper-growth" aspect means the designer must be adaptable and capable of producing a high volume of content.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer position, requiring 2-3 years of experience. It offers the opportunity to contribute significantly to marketing campaigns and brand development, serving as a key player in content creation within the marketing operations function.

Reporting Structure: The Graphic Designer will report directly to the Marketing Communications Manager, providing clear guidance and oversight. This structure allows for focused mentorship and development within the marketing communications team.

Operations Impact: The role's impact is directly tied to enhancing customer engagement and boosting brand awareness through compelling visual content. High-quality graphics are crucial for effective communication in the insurance and financial services sector, influencing agent recruitment, client acquisition, and overall brand perception.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of digital design, video editing, or animation within the Adobe Creative Suite.

• Career Advancement: Potential to progress to Senior Graphic Designer, Art Director, or Marketing Communications Specialist roles within the organization.

• Cross-Functional Exposure: Gain experience working with various departments (e.g., sales, product development) to understand broader business objectives and tailor designs accordingly.

• Leadership Potential: With demonstrated success and initiative, opportunities may arise for leading design projects or mentoring junior designers.

📝 Enhancement Note: The growth analysis is based on typical career paths for graphic designers in corporate marketing environments and the company's emphasis on "hyper-growth" and professional opportunities.

🌐 Work Environment

Office Type: On-site role in Dallas, TX, within a corporate office environment. The description emphasizes a "family-like environment" and a "rewarding and cutting-edge" atmosphere.

Office Location(s): Headquartered in Dallas, Texas. Specific office details are not provided but assume a professional office setting conducive to creative work and collaboration.

Workspace Context:

• A collaborative office setting designed to foster teamwork and idea exchange among creative professionals.

• Access to necessary design tools, software (Adobe Creative Suite), and technology to perform job duties effectively.

• Opportunities for direct interaction with marketing communications managers, fellow designers, videographers, and potentially other cross-functional teams.

Work Schedule: The role is full-time (40 hours per week) and on-site. While standard business hours are expected, the "hyper-growth" nature of the company may occasionally require flexibility to meet project deadlines, though this is not explicitly stated as a regular expectation.

📝 Enhancement Note: The emphasis on a "family-like environment" suggests a supportive and team-oriented workplace culture. The on-site requirement implies a preference for in-person collaboration and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for relevant experience and skills.

• Creative Assessment: Potential for a design challenge or portfolio review session to evaluate artistic ability, conceptual thinking, and technical proficiency in Adobe Creative Suite.

• Behavioral/Situational Interviews: Questions focused on teamwork, problem-solving, time management, and adaptability, often involving scenarios related to graphic design projects.

• Manager/Team Interviews: Discussions with the Marketing Communications Manager and potentially other team members to assess cultural fit and collaborative potential.

• Final Interview: May involve higher-level management to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills relevant to digital marketing, social media, and brand representation. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the creative process, challenges faced, your solutions, and the final outcome or impact.

• Highlight Technical Proficiency: Be prepared to discuss your use of specific tools within Adobe Creative Suite and how they aided in achieving your design goals.

• Showcase Adaptability: Include examples that demonstrate your ability to adapt to different brand styles, client needs, or project requirements.

• Quantify Impact (If Possible): If any of your designs contributed to measurable results (e.g., increased engagement, brand recognition), highlight these achievements.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with Integrity's brand guidelines, existing marketing materials, and overall aesthetic.

• Practice Design Exercises: Work through common design prompts related to social media posts, ad banners, or campaign visuals.

• Time Management: Practice completing design tasks within a set timeframe, simulating potential interview challenges.

• Articulate Your Process: Be ready to explain your design decisions logically and defend your creative choices, even under pressure.

📝 Enhancement Note: The interview process and portfolio review for a graphic designer role will heavily emphasize creative output and problem-solving abilities, alongside collaboration and communication skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential suite of tools including Photoshop, Illustrator, and Premier Pro.

• Adobe InDesign: Highly desirable for layout design and publishing.

• Mac and PC Operating Systems: Proficiency across both platforms is required.

Analytics & Reporting:

• While not directly a design tool, an understanding of how design impacts engagement metrics on social media platforms would be beneficial. Familiarity with social media analytics dashboards (e.g., Facebook Insights, Instagram Analytics) could be an advantage. CRM & Automation:

• No direct CRM or automation tools are specified as required for this role, but an understanding of how marketing campaigns are managed and automated could provide context for design asset creation.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. The emphasis on Premier Pro suggests a growing need for video content creation capabilities.

👥 Team Culture & Values

Operations Values:

• Integrity and Excellence: As per the company name and industry, upholding ethical standards and striving for high quality in all creative output.

• Innovation and Adaptability: Embracing new design trends, technologies, and marketing strategies in a fast-paced, "hyper-growth" environment.

• Teamwork and Collaboration: Fostering a "family-like environment" where mutual support and shared success are prioritized.

• Customer Focus: Creating visuals that effectively communicate with and engage target audiences (clients and agents).

• Proactivity and Initiative: Taking ownership of design tasks and contributing creative ideas to enhance marketing efforts.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing communications managers, other designers, videographers, and potentially external agencies to ensure cohesive campaign execution.

• Feedback Culture: Openness to receiving and providing constructive feedback to improve designs and team processes.

• Shared Goals: A focus on collective achievement, contributing individual skills to meet broader marketing objectives and company growth targets.

📝 Enhancement Note: The company culture emphasizes a blend of professional rigor, collaborative spirit, and a forward-thinking approach, essential for a creative role in a rapidly expanding organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace: Adapting to the "hyper-growth" environment means handling a high volume of design requests and tight deadlines without compromising quality.

• Brand Consistency: Maintaining brand integrity across diverse platforms and campaign types while also allowing for creative expression.

• Evolving Trends: Staying current with rapidly changing design trends, social media algorithms, and digital marketing best practices to ensure content remains relevant and effective.

• Balancing Creativity and Strategy: Effectively translating marketing objectives and strategic goals into visually compelling designs that resonate with target audiences.

Learning & Development Opportunities:

• Advanced Design Training: Access to courses or workshops to master new features in Adobe Creative Suite or explore emerging design software.

• Industry Conferences: Opportunities to attend marketing and design conferences to gain insights into industry best practices and network with peers.

• Mentorship: Guidance from experienced marketing communications managers and senior designers within the organization.

• Cross-Departmental Learning: Exposure to other areas of the business to understand how design contributes to overall company strategy.

📝 Enhancement Note: The challenges are inherent to a fast-paced, growth-oriented company, offering significant learning opportunities for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a social media graphic from initial concept to final delivery, given a specific campaign objective." (Focus on your workflow, research, tool usage, and how you ensure brand alignment.)

• "How do you approach incorporating feedback from multiple stakeholders, especially when there are conflicting opinions?" (Demonstrate your communication, negotiation, and adaptability skills.)

• "Walk us through a design project in your portfolio that you are particularly proud of. What was the challenge, your solution, and the outcome?" (Prepare a concise case study highlighting your problem-solving and impact.) Company & Culture Questions:

• "What interests you about Integrity and our mission to help people protect their life, health, and wealth?" (Research the company's values, mission, and recent news.)

• "How do you see yourself contributing to our 'family-like environment' and 'hyper-growth' culture?" (Align your personal work style with the described company culture.)

• "How do you ensure your designs align with a company's brand identity while still being creative and engaging?" (Show your understanding of brand stewardship and creative execution.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type or by showcasing your strongest pieces first.

• Verbalize Your Process: For each selected piece, clearly explain the project's goal, your role, the creative decisions made, the tools used, and any measurable results.

• Highlight Key Skills: Explicitly point out how your work demonstrates proficiency in Photoshop, Illustrator, Premier Pro, and your understanding of marketing principles.

• Engage and Discuss: Be prepared for questions about your design choices and be open to discussing alternative approaches.

📝 Enhancement Note: Interview preparation should focus on showcasing not only design talent but also strategic thinking, collaborative skills, and an understanding of how design serves business objectives within a dynamic marketing environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday link.

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite (Photoshop, Illustrator, Premier Pro), social media content creation, and project management. Quantify achievements where possible (e.g., "Increased engagement on social media graphics by X%").

• Prepare Your Portfolio: Ensure your online portfolio is up-to-date, easy to navigate, and features your strongest digital design work, especially social media graphics and campaign assets. Be ready to discuss your process and impact for each piece.

• Research Integrity: Familiarize yourself with Integrity's brand, mission, and recent marketing efforts. Understand their target audience and how you can contribute visually.

• Practice Presentation: Rehearse walking through your portfolio with a focus on explaining your creative process, tool usage, and how your designs achieved specific objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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