Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Instructure, Inc.

Location: Manila, Metro Manila, Philippines

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing Technology

Date Posted: 2026-06-25

Experience Level: Mid-Level (3-5+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is central to Instructure's marketing efforts, focusing on transforming complex educational content into compelling visual narratives that resonate with over 30 million educators and learners globally.

• The Graphic Designer will be instrumental in maintaining and evolving the visual identity of the Instructure learning ecosystem across all digital, print, and environmental touchpoints, ensuring brand consistency for products, programs, and services.

• Execution of visual assets for global marketing campaigns, including social media, web banners, and email templates, will be a core function, directly impacting campaign reach and effectiveness.

• The position requires proactive collaboration with cross-functional teams, including copywriters, content creators, and channel managers, to ensure a unified user journey and cohesive brand experience.

• Efficient management of a high-volume ticket queue via Asana and maintaining an organized asset library are critical operational aspects of this role, ensuring internal stakeholders have timely access to necessary brand materials.

📝 Enhancement Note: While the title is "Graphic Designer," the description strongly implies a role that bridges creative design with marketing operations and brand management within the EdTech (Educational Technology) sector. The emphasis on campaign asset creation, brand stewardship for a learning ecosystem, and collaboration with marketing teams suggests a focus on GTM (Go-To-Market) support. The need to manage a ticket queue via Asana also points to operational workflow management.

📈 Primary Responsibilities

• Brand Stewardship: Uphold and advance the visual identity of the Instructure learning ecosystem, ensuring consistent application of brand guidelines across all company products, programs, and services on digital, print, and environmental platforms.

• Multi-Channel Campaign Design: Develop and execute a wide range of visual assets for global marketing campaigns, including social media graphics, web banners, email templates, landing page visuals, and long-form content collateral.

• Event Creative Development: Design essential creative assets for large-scale events such as InstructureCon, including employee and attendee enablement materials like Zoom backgrounds, presentation graphics, one-pagers, social media kits, and promotional items.

• Cross-Functional Collaboration: Partner closely with copywriters, content creators, marketing channel managers, and other stakeholders to ensure a cohesive and integrated user journey and brand experience across all touchpoints.

• Asset Management & Workflow: Manage a high-volume ticket queue using Asana, prioritizing requests, providing timely updates, and ensuring the organized maintenance of an accessible library of brand assets for internal stakeholders.

• Visual Storytelling: Translate complex educational concepts and product features into clear, impactful, and digestible visual stories that enhance understanding and engagement for educators and learners worldwide.

• AI Tool Exploration: Actively explore and experiment with various AI design tools to identify opportunities for enhancing creative workflows, improving efficiency, and generating innovative visual solutions.

📝 Enhancement Note: The responsibilities clearly outline a need for proactive workflow management and collaboration, characteristic of roles supporting GTM functions. The mention of Asana specifically highlights the expectation of managing tasks and projects within an operational framework.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field, or equivalent practical experience, is expected.

Experience: 3–5+ years of professional graphic design experience, with a strong preference for candidates with prior experience in the SaaS (Software as a Service) industry or EdTech sector.

Required Skills:

• Expert Proficiency in Adobe Creative Cloud: Mastery of Illustrator, Photoshop, and InDesign for creating high-quality visual assets.

• Strong Portfolio: A comprehensive portfolio showcasing a clean aesthetic, diverse design capabilities, and the ability to simplify complex information into easily digestible visual formats.

• Brand Identity Management: Proven ability to maintain and evolve brand consistency across various platforms and touchpoints.

• Multi-Channel Design Execution: Experience creating assets for digital marketing channels, including social media, web, and email.

• WCAG Accessibility Standards: Deep understanding of Web Content Accessibility Guidelines (WCAG), particularly concerning color contrast, typography, and digital design principles.

• Contextual Thinking: Ability to logically apply knowledge of design tools, brand guidelines, audience demographics, and product specifics to all design work.

• Interpersonal Communication: Excellent verbal and written communication skills, with the ability to articulate design rationale and effectively incorporate feedback from stakeholders.

• Workflow Management: Experience managing a task or ticket queue, with familiarity with project management tools like Asana.

Preferred Skills:

• Figma & Canva Proficiency: Experience with collaborative design tools like Figma and user-friendly design platforms like Canva for rapid asset creation and template development.

• Basic Animation Skills: Ability to create simple animations for digital assets.

• Motion Graphics & Video Editing: Experience with Adobe After Effects and Premiere Pro for more advanced visual content creation.

• Prepress & Print Production: Knowledge of print production processes for large-scale physical events.

• Agile Environment Experience: Familiarity with agile methodologies and working in fast-paced, iterative environments.

• AI Tool Exploration: A proactive and curious approach to exploring and integrating Artificial Intelligence tools into the design process.

📝 Enhancement Note: The requirement for WCAG standards and the emphasis on simplifying complex information points to a need for design that is not only aesthetically pleasing but also highly functional and accessible, crucial in the educational technology space. The "AI curiosity" is a forward-looking requirement, aligning with industry trends in creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling Examples: Showcase projects where complex information or educational concepts were effectively translated into clear, engaging visual narratives.

• Brand Consistency Demonstrations: Include examples that highlight your ability to maintain and evolve a visual identity across multiple platforms and campaign materials.

• Digital Asset Creation: Present a range of digital assets designed for various marketing channels (social media, web banners, email templates) demonstrating versatility and understanding of channel-specific requirements.

• Process Optimization Case Studies: If possible, include case studies or describe how you've improved a design workflow, managed a ticket queue efficiently, or implemented a new process for asset management that led to measurable improvements.

• Accessibility Integration: Highlight work that explicitly demonstrates adherence to WCAG accessibility standards, such as examples of accessible color palettes, typography choices, or layout considerations.

Process Documentation:

• Workflow Design: Demonstrate an understanding of how to map out and optimize design workflows, from initial brief to final asset delivery, ensuring efficiency and clarity.

• Asset Management Protocols: Show awareness of best practices for organizing, tagging, and managing digital assets to ensure easy retrieval and consistent usage by internal teams.

• Feedback Integration: Illustrate your process for receiving, interpreting, and integrating feedback from stakeholders into design iterations, ensuring collaborative progress.

📝 Enhancement Note: For a graphic design role supporting marketing and GTM, the portfolio should emphasize not just aesthetic output but also the process behind it – how design solutions are developed, how brand consistency is maintained, and how efficiency is achieved, especially in a high-volume request environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Graphic Designer with 3-5+ years of experience in the Philippines, and considering the remote nature of the role, a competitive salary range is estimated between PHP 700,000 to PHP 1,200,000 annually. This range can fluctuate based on specific skills, experience alignment, and final negotiation.

Benefits:

• Competitive Compensation: A salary package designed to attract and retain talent.

• Ownership Program: All full-time employees participate in Instructure's ownership program, providing a stake in the company's success.

• Flexible Work Culture: Embracing remote work with flexibility tailored to role, team, and location needs.

• Generous Time Off: Includes local holidays and an annual "Dim the Lights" period to encourage recharging.

• Comprehensive Wellness Programs: Support for physical and mental well-being.

• Mental Health Support: Dedicated resources for mental health.

• Learning and Development Resources: Opportunities for professional growth, including tuition reimbursement and access to development tools.

• Technology and Tools: Provision of necessary technology and tools to perform effectively.

• Motivosity Employee Recognition Program: A system for recognizing and rewarding employee contributions.

• Inclusivity and Connection: A culture that fosters support, meaningful connections, and a strong sense of belonging.

Working Hours: Typically 40 hours per week, with flexibility inherent in a remote work arrangement, allowing for adaptation around core collaboration hours and personal productivity needs.

📝 Enhancement Note: The salary estimation is based on general Philippine market data for mid-level creative roles with remote work potential, cross-referenced with typical SaaS compensation structures. The benefits listed are directly extracted and highlighted for their value to potential employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Educational Technology (EdTech). Instructure provides learning platforms (Canvas LMS, Mastery Connect, etc.) that simplify learning and personal development for millions worldwide.

Company Size: Instructure is a significant player in the EdTech space. While the exact current employee count isn't provided, it's understood to be a medium-to-large organization, likely employing several thousand individuals globally. This size suggests established processes but also room for impact.

Founded: Instructure was founded in 2008. This history indicates a company with a proven track record and established market presence, likely having refined its operations and culture over more than a decade.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, specifically within a Creative or Brand department. This team is expected to be a mix of specialists (copywriters, designers, content creators, channel managers) working collaboratively.

• Reporting structure will likely be to a Creative Director, Design Manager, or Marketing Lead who oversees campaign execution and brand integrity.

• Cross-functional collaboration is a key expectation, with regular interaction with product marketing, content teams, digital marketing specialists, and event organizers. Methodology:

• Data-Informed Design: While not explicitly stated for design, the company's focus on learning and development implies an appreciation for data and user feedback to inform creative decisions and measure impact.

• Agile Collaboration: The mention of Asana and Slack, along with the "Agile environment" bonus point, suggests a preference for agile methodologies, enabling rapid iteration and efficient project management in a dynamic environment.

• Brand-Centric Approach: The emphasis on brand stewardship indicates a disciplined approach to maintaining visual consistency and brand voice across all communications.

Company Website: https://www.instructure.com/

📝 Enhancement Note: The EdTech industry context is crucial. Designs for this sector need to be accessible, educational, and engaging for diverse audiences (students, educators, administrators). The company's values align with this mission.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 3-5+ years of experience. It involves executing established brand guidelines and campaign strategies rather than setting them, but with significant creative input and ownership over specific assets. The role is tactical and execution-focused, contributing directly to marketing operational efficiency.

Reporting Structure: The Graphic Designer will report to a manager within the Marketing or Creative department. This manager will likely oversee a team of creatives and provide direction on projects, priorities, and professional development. Collaboration will extend across various marketing functions.

Operations Impact: The work of the Graphic Designer has a direct impact on Instructure's Go-To-Market (GTM) strategies by creating compelling visual assets that drive engagement, support lead generation, enhance brand perception, and facilitate communication for educational products and services. The quality and effectiveness of the designs directly influence the success of marketing campaigns and events.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like motion graphics, UI/UX design principles relevant to educational platforms, or advanced AI-driven design workflows.

• Leadership Potential: Progress to a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, and contributing more significantly to strategic creative direction.

• Cross-Functional Development: Gain exposure to other marketing disciplines (content strategy, digital marketing) through collaboration, potentially leading to hybrid roles or a shift in career focus within marketing operations.

• Process Improvement: Contribute to refining design workflows, implementing new tools, and improving asset management processes, showcasing operational leadership within the creative function.

📝 Enhancement Note: The growth opportunities lean towards deepening creative expertise or moving into operational leadership within the creative function, rather than a direct transition into core revenue or sales operations. However, the skills developed in managing workflows and supporting GTM are transferable.

🌐 Work Environment

Office Type: This is a fully remote position. Instructure supports a flexible work culture, which for this role means working from a home office or other remote location within the Philippines.

Office Location(s): While the role is remote within the Philippines, Instructure has global offices. For this specific position, the primary work location is the employee's designated remote space in the Philippines, aligning with the Asia/Manila timezone.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes collaboration through digital tools like Asana and Slack, fostering a connected team environment.

• Technology & Tools: Employees are provided with the necessary technology and tools to perform their jobs effectively, ensuring access to required software and hardware for design work.

• Team Interaction: Regular interaction with team members and stakeholders will occur via virtual meetings, project management platforms, and communication channels, maintaining team cohesion and project alignment.

Work Schedule: The standard working hours are approximately 40 hours per week. The remote nature provides flexibility, allowing designers to manage their schedules to optimize productivity and collaborate effectively during core business hours relevant to their team and global stakeholders.

📝 Enhancement Note: The "flexible work culture" is key here. While remote, expectation is likely for availability during core business hours for team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Skills Assessment: A session where candidates are expected to present their portfolio, discuss their design process, explain their rationale behind key projects, and potentially complete a design challenge or exercise. This will assess technical skills, creative thinking, and problem-solving abilities.

• Behavioral & Cultural Fit Interview: Discussions focused on how you handle feedback, collaborate with teams, manage priorities, and align with Instructure's values (Openness, Relationships, Equality, Ownership, Simplicity).

• Final Interview: May involve meeting with higher-level management or key stakeholders to discuss strategic alignment and long-term fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your ability to meet the role's specific requirements: brand stewardship, campaign design, visual storytelling, and simplification of complex information.

• Highlight Process & Rationale: For each project, clearly articulate the brief, your thought process, the design decisions you made (and why), the tools used, and the outcome or impact, especially if it relates to marketing objectives or operational efficiency.

• Demonstrate Versatility: Include examples that show your range across different mediums (digital, print) and campaign types. If you have SaaS or EdTech experience, ensure those projects are prominent.

• Showcase Accessibility: If possible, include a project where accessibility was a key consideration and clearly explain your approach.

• Prepare for AI Discussion: Be ready to discuss your curiosity and willingness to explore AI tools in design, perhaps with examples of how you've experimented or envision using them.

• Organize for Clarity: Ensure your portfolio is easy to navigate, whether it's a PDF, a personal website, or a platform like Behance. Use clear headings and concise descriptions.

Challenge Preparation:

• Design Challenge: Be prepared for a practical design exercise, potentially involving creating a campaign asset, a social media graphic, or a concept based on provided educational content. Focus on quick, effective execution and clear communication of your design choices.

• Problem-Solving Scenarios: Anticipate questions about how you would approach a design request with limited information, a tight deadline, or conflicting feedback. Emphasize your process for clarification and problem-solving.

• Brand Alignment: Practice articulating how your design approach aligns with Instructure's brand and values.

📝 Enhancement Note: The portfolio review is critical. It should not only showcase creative talent but also demonstrate a systematic approach to design, an understanding of marketing objectives, and an ability to integrate feedback and manage requests efficiently, aligning with operational expectations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in Illustrator, Photoshop, and InDesign for all core design tasks.

• Asana: Expected to be used for managing the ticket queue, tracking project progress, and collaborating on tasks.

• Slack: Primary communication tool for day-to-day team interaction, quick questions, and team updates.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts campaign performance (e.g., click-through rates on banners, engagement on social media) is beneficial. Familiarity with analytics dashboards (e.g., Google Analytics, social media analytics) can provide context. CRM & Automation:

• Figma & Canva: Highly preferred for collaborative design, rapid prototyping, and creating templates for internal stakeholders. These tools streamline asset creation and empower non-designers.

• AI Design Tools: A willingness to explore and integrate AI tools for concept generation, asset creation, or workflow automation is a key requirement.

📝 Enhancement Note: The emphasis on Asana and Slack points towards an operational workflow for design requests, common in marketing departments supporting GTM initiatives. Proficiency in these tools is as important as design software.

👥 Team Culture & Values

Operations Values:

• Openness: Embrace curiosity and collaboration in design processes, being receptive to new ideas and feedback from team members and stakeholders.

• Relationships: Prioritize building positive working relationships with colleagues, understanding their needs, and contributing to a supportive team environment.

• Equality: Design with inclusivity in mind, ensuring visual communications are accessible and representative of diverse audiences, aligning with the company's commitment to equality.

• Ownership: Take pride in the quality and impact of your design work, seeing projects through to completion and taking responsibility for outcomes.

• Simplicity: Advocate for clear, concise, and intelligent design solutions that effectively communicate complex information without unnecessary complexity.

Collaboration Style:

• Cross-Functional Integration: Actively engage with copywriters, content creators, and marketing channel managers to ensure design solutions are integrated with broader campaign strategies and messaging.

• Feedback-Driven Iteration: Participate in design reviews, provide constructive feedback to others, and gracefully incorporate feedback on your own work to achieve optimal results.

• Knowledge Sharing: Contribute to team knowledge by sharing design best practices, insights from AI tool exploration, or efficient workflow techniques.

📝 Enhancement Note: Instructure's values are directly applicable to a collaborative creative role. The emphasis on "Simplicity" is particularly relevant for an EdTech company aiming to make learning accessible. "Ownership" and "Openness" speak to the operational expectation of accountability and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Effectively maintaining Instructure's core brand identity while creating fresh, impactful visuals for diverse marketing campaigns and events.

• Simplifying Complex Educational Content: Translating technical or abstract educational concepts into visually appealing and easily understandable graphics for a broad audience.

• Managing High-Volume Requests: Efficiently handling a consistent flow of design requests through Asana, prioritizing effectively, and meeting deadlines without compromising quality.

• Adapting to Evolving Design Tools & AI: Staying current with new design software, techniques, and the rapidly changing landscape of AI in creative fields.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like motion graphics, advanced illustration, or UI/UX principles for educational platforms.

• AI Integration Workshops: Participation in training or self-directed learning focused on leveraging AI tools for creative efficiency and innovation.

• Brand Strategy Exposure: Gaining deeper insights into marketing strategy and brand management through collaboration with senior marketing and creative leaders.

• Process Improvement Initiatives: Contributing to the optimization of design workflows and asset management systems, developing operational leadership skills.

📝 Enhancement Note: The challenges highlight the dual nature of the role: creative execution combined with operational efficiency. Growth opportunities focus on both deepening creative skills and developing operational acumen within a creative context.

💡 Interview Preparation

Strategy Questions:

• Design Process & Rationale: "Walk me through a project in your portfolio where you had to simplify a complex topic into a visual narrative. What was your process, and what were the key design decisions you made?" (Focus on methodology, problem-solving, and clarity.)

• Brand Stewardship Approach: "How would you ensure brand consistency across multiple global marketing campaigns while still allowing for creative flexibility?" (Assess understanding of brand guidelines and strategic application.)

• Collaboration & Feedback: "Describe a time you received challenging feedback on a design. How did you handle it, and what was the outcome?" (Evaluate interpersonal skills and ability to incorporate feedback gracefully.)

• Workflow Management: "How do you prioritize and manage a high volume of design requests? What systems or tools do you use?" (Probe for organizational skills and familiarity with project management tools like Asana.)

Company & Culture Questions:

• Instructure Values: "How do your personal work values align with Instructure's values of Openness, Relationships, Equality, Ownership, and Simplicity?" (Prepare specific examples for each value.)

• EdTech Industry Understanding: "What excites you about working in the EdTech industry, and how do you think design can impact learning and education?" (Demonstrate passion for the sector and understanding of its unique design needs.)

• AI in Design: "How do you see AI tools impacting the future of graphic design, and how are you preparing yourself for these changes?" (Showcase curiosity, willingness to learn, and proactive exploration.)

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio presentations as stories – the challenge, your approach, the solution, and the impact.

• Quantify Impact: Whenever possible, use metrics or qualitative feedback to demonstrate the effectiveness of your designs (e.g., increased engagement, improved clarity).

• Focus on Relevance: Tailor your presentation to the specific requirements of the role, highlighting projects that demonstrate brand consistency, campaign execution, and simplification of complex information.

• Be Prepared for Live Design: Have a plan for how you would approach a quick design exercise, focusing on process and clear communication of your choices.

📝 Enhancement Note: Interview preparation should emphasize not just creative output but also the operational aspects of the role: process, collaboration, efficiency, and alignment with company values and industry context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your ability to simplify complex information, maintain brand consistency across campaigns, and create effective digital assets for marketing. Tailor your selection to highlight SaaS or EdTech experience if available.

• Resume Optimization: Update your resume to clearly articulate your 3-5+ years of professional graphic design experience, highlighting expertise in Adobe Creative Cloud and any experience with Asana, Figma, Canva, or AI design tools. Quantify achievements where possible.

• Interview Practice: Prepare to discuss your design process, rationale behind your creative choices, and how you handle feedback. Practice articulating your understanding of WCAG standards and your willingness to explore AI tools. Rehearse how you would present your portfolio and address behavioral questions related to Instructure's values.

• Company Research: Thoroughly review Instructure's website, products (Canvas, etc.), and recent marketing efforts to understand their brand, mission, and target audience in the EdTech space. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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