Graphic Designer (m/w/d)

📍 Job Overview

Job Title: Graphic Designer (m/f/d)

Company: Customlytics (The Relevance Group)

Location: Berlin, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Services

Date Posted: 2026-07-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (4 days in-office, 1 day remote)

🚀 Role Summary

• Develop and execute compelling visual creatives for mobile app marketing campaigns across diverse digital platforms, including app stores, social media (Meta, TikTok, Google, Reddit, Snapchat), and web.

• Collaborate closely with cross-functional teams, including App Marketing Consultants, Paid Campaign Specialists, ASO Specialists, and mCM Specialists, to deliver integrated design solutions tailored to client needs.

• Support internal company branding initiatives by creating promotional materials, marketing collateral, social media assets, presentations, and print products, ensuring adherence to brand guidelines.

• Contribute to the enhancement of the design department by helping to implement new standards and processes, fostering a culture of continuous improvement and efficiency.

📝 Enhancement Note: This role is positioned within a specialized app marketing agency, emphasizing the need for designers to understand performance marketing channels and client-specific visual strategies. The "AI Video" mention suggests a forward-thinking approach to creative production.

📈 Primary Responsibilities

• Produce high-impact creatives for app stores (icons, screenshots, feature graphics), social media advertising (Facebook, Instagram, TikTok, etc.), and other digital channels such as web banners, email campaigns, and push notifications.

• Translate client objectives and campaign strategies into visually engaging designs that drive user acquisition, engagement, and retention for mobile applications.

• Collaborate with App Marketing Consultants to understand client briefs, target audiences, and campaign goals, ensuring design outputs align with strategic imperatives.

• Work alongside ASO Specialists to create optimized app store assets that improve visibility and conversion rates within app marketplaces.

• Support Paid Campaign Specialists by designing ad creatives that meet platform specifications and performance benchmarks, with a strong emphasis on A/B testing variations.

• Contribute to internal marketing efforts by designing materials for brand awareness, including presentations, brochures, and social media content for Customlytics itself.

• Assist in the development and refinement of design workflows and best practices within the design department, ensuring efficient project delivery and high-quality output.

• Stay abreast of the latest design trends, platform updates, and AI-driven creative technologies to inform and enhance creative output.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance-driven design within the app marketing ecosystem, requiring a blend of creative acumen and analytical understanding of campaign effectiveness.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating proficiency in digital design principles is paramount. Relevant fields of study might include Graphic Design, Visual Communication, Digital Media, or a related discipline.

Experience: Substantial work experience (2-5 years) in digital design is required, with a significant emphasis on creating visual assets for online platforms and campaigns. Prior experience in app marketing or a similar performance-driven digital environment is highly advantageous.

Required Skills:

• Proven expertise in digital design with a strong portfolio showcasing a range of creative work.

• Proficiency in design software such as Figma, Sketch, and Adobe XD for UI/UX and asset creation.

• Advanced skills in the Adobe Creative Suite, specifically Adobe Illustrator, Photoshop, and After Effects for graphic creation and motion graphics.

• Familiarity with Microsoft Office Suite, particularly PowerPoint, for presentations and internal collateral.

• Understanding of web design principles, including WordPress, and basic HTML for asset integration.

• Excellent grasp of layout, typography, and visual hierarchy to create aesthetically pleasing and effective designs.

• Ability to conceptualize and develop creative campaign ideas that are eye-catching and tell a compelling story.

• Fluent in English (spoken and written) for effective communication with international clients and team members. Preferred Skills:

• Prior experience designing specifically for mobile apps (icons, screenshots, feature graphics).

• Advanced motion design skills and experience with creating animated assets.

• Knowledge or experience with AI video generation tools and their application in marketing.

• Familiarity with other social media advertising platforms beyond Meta (e.g., TikTok, Google Ads, Reddit Ads, Snapchat Ads).

• Basic understanding of App Store Optimization (ASO) principles and how design impacts conversion.

• German language proficiency (spoken and written) is a plus.

📝 Enhancement Note: The emphasis on digital design tools like Figma, Sketch, and Adobe XD, alongside the Adobe Creative Suite, points to a modern design workflow. The preference for motion design and AI video suggests the company is looking for candidates who can leverage emerging creative technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-quality digital design work, with a strong emphasis on mobile app marketing creatives (app store assets, social media ads).

• Case studies demonstrating the creative process from brief to final output, highlighting problem-solving and strategic thinking.

• Examples of motion graphics or animated assets, if applicable, showcasing dynamic content creation capabilities.

• Demonstrations of campaign concept development, illustrating the ability to generate original and impactful ideas.

• Work samples that showcase expertise in layout, typography, and visual branding. Process Documentation:

• Candidates are expected to articulate their design process, including how they approach client briefs, conduct research, develop concepts, iterate on designs, and finalize assets.

• The ability to explain how design decisions align with marketing objectives and user experience principles will be crucial.

• Experience in contributing to or improving design workflows, including collaboration with other specialists, will be valued.

• Understanding of version control and asset management best practices within a team environment.

📝 Enhancement Note: For this role, a portfolio is not just a showcase of past work but a demonstration of a structured design process that can drive measurable marketing results. Highlighting the connection between creative execution and client success is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 2-5 years of experience in Berlin, Germany, a competitive salary range is estimated to be between €45,000 - €60,000 per year. This estimate considers the company's specialization in app marketing and the required technical skills.

Benefits:

• Growth & Development: Access to certifications, 360° feedback, and clear salary progression paths.

• Flexible Work: Up to 90 days of remote work per year, adaptable within Germany or internationally.

• Office Amenities: Provided snacks, drinks, height-adjustable desks, and dedicated focus rooms in a modern Friedrichshain office.

• Commuting Support: Contribution towards public transport costs via the "Germany Ticket."

• Professional Equipment: Provision of a MacBook, noise-cancelling headphones, and necessary tools for success.

• Work Schedule: Structured core working hours to facilitate team collaboration and steady schedules.

• Perks & Discounts: Access to "Corporate Benefits" offering exclusive deals with popular online brands.

• Family Support: Additional support for parents with preschool-aged children.

• Team Engagement: Regular team culture events, from monthly activities to an annual meetup.

• Language Development: Support for professional online German language courses.

• Referral Programs: Bonuses for successful referrals of new teammates or clients.

Working Hours: The role involves standard full-time working hours, likely around 40 hours per week. The company emphasizes "Core Working Hours" to ensure consistent collaboration, suggesting a structured but potentially flexible daily schedule within those parameters.

📝 Enhancement Note: The comprehensive benefits package, including significant remote work flexibility and professional development opportunities, indicates a company culture that values employee well-being and growth. The salary estimate is based on general market data for Berlin and the specified experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: App Marketing Agency & Consultancy (Technology, Marketing, Consulting)

Company Size: The Relevance Group (Customlytics' parent company) is likely a mid-sized to large organization, given the mention of various specialized teams and a structured benefits program. Customlytics itself operates with specialized teams focused on different aspects of app marketing.

Founded: Customlytics is positioned as a leading agency in the DACH region, suggesting it has established a strong market presence since its inception. The Relevance Group's founding date is not specified but implies a mature organizational structure.

Team Structure:

• The design team likely operates as a central function supporting various client-facing teams such as App Marketing Consultants, Paid Campaign Specialists, ASO Specialists, and mCM Specialists.

• There is a Design Lead who provides guidance and feedback, with the Graphic Designer expected to support Junior Designers.

• Collaboration is a key element, indicating a matrixed or project-based team structure where designers work closely with specialists from different disciplines. Methodology:

• Data-Driven Creativity: Designs are expected to be informed by client needs, campaign performance data, and platform best practices, particularly within the app marketing context.

• Collaborative Workflow: A strong emphasis on cross-functional teamwork to ensure integrated campaign execution.

• Process Improvement: Active participation in developing and implementing new standards and processes within the design department.

• Client-Centric Approach: Focus on delivering tailored design solutions that meet individual client objectives and professionalize the app industry.

Company Website: [The Relevance Group Website - inferred from domain_derived: www.therelevance.group]

📝 Enhancement Note: The company operates within the competitive app marketing landscape, suggesting a fast-paced environment where creativity must be directly tied to measurable business outcomes for clients. The emphasis on "professionalizing the app industry" indicates a commitment to high standards and thought leadership.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level, suitable for professionals with 2-5 years of dedicated experience in graphic design, particularly within a digital or performance marketing context. It involves executing creative tasks, collaborating with specialists, and contributing to process improvements, with potential to mentor junior designers.

Reporting Structure: The Graphic Designer will report to the Design Lead, who oversees the design department's output and strategy. They will work closely with various client-focused teams, acting as a key creative partner for campaign execution.

Operations Impact: The role directly impacts client success by creating visually compelling assets that drive app downloads, engagement, and revenue. Effective design contributes significantly to campaign performance, brand perception, and client satisfaction, thus playing a crucial role in the agency's overall business development and client retention.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific areas like motion design, AI video creation, or specific platform ad creative development.

• Career Advancement: Progression to Senior Graphic Designer, Design Lead, or specialized roles within creative strategy or art direction within the agency.

• Learning & Development: Access to certifications, workshops, and continuous learning initiatives to stay current with design trends and technologies.

• Cross-Functional Exposure: Gaining broader understanding of app marketing strategies by working closely with ASO, Paid Campaigns, and Consulting teams.

📝 Enhancement Note: The growth trajectory suggests a path from execution-focused design to more strategic creative contributions and potential leadership within the agency's creative function. The company's investment in certifications and feedback mechanisms supports structured career development.

🌐 Work Environment

Office Type: The office is located in Friedrichshain, Berlin, and is described as having "Office Vibes," suggesting a modern, dynamic, and potentially collaborative workspace. It is equipped with amenities like snacks, drinks, height-adjustable desks, and focus rooms.

Office Location(s): Torellstraße 7, 10243 Berlin, Germany. This location in Friedrichshain is known for its vibrant creative and tech scene, offering a stimulating environment.

Workspace Context:

• Hybrid Model: A blend of in-office collaboration (4 days/week) and remote flexibility (1 day/week), designed to balance team synergy with individual focus.

• Focus & Collaboration: The workspace includes dedicated focus rooms for deep work and collaborative spaces designed to foster interaction among team members and across departments.

• Tools & Technology: Access to top-notch equipment, including MacBooks and noise-cancelling headphones, ensuring a productive and comfortable working environment.

Work Schedule: The job specifies "Core Working Hours," which usually means a set period during the day when all employees are expected to be available for meetings and collaboration, allowing for flexibility around those core times. This is typical for a full-time position (likely 40 hours/week).

📝 Enhancement Note: The emphasis on a hybrid model, dedicated focus rooms, and modern office amenities indicates a company that prioritizes both employee well-being and productivity, catering to the needs of creative professionals in a hybrid work era.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and creative fit.

• Portfolio Presentation & Interview: A session where you present your portfolio, discuss your design process, and answer questions about your experience, creativity, and collaboration style. Expect questions related to app marketing challenges and how your design solutions address them.

• Team/Cross-Functional Interview: An opportunity to meet with potential colleagues from other departments (e.g., App Marketing Consultants, Campaign Specialists) to assess team fit and collaboration potential.

• Final Interview: A discussion with the Design Lead or Hiring Manager to finalize details and assess overall suitability for the role and company culture.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work, focusing on digital and mobile app marketing examples.

• Tell a Story: For each project, explain the brief, your role, the creative process, challenges faced, and the impact of your design (if quantifiable).

• Highlight Process: Demonstrate your understanding of design thinking, iteration, and collaboration.

• Showcase Versatility: Include examples that demonstrate your skills in layout, typography, motion graphics, and campaign concepting.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a presentation deck.

Challenge Preparation:

• Be prepared for a potential design challenge or case study exercise that simulates real-world tasks, such as creating ad creatives for a specific app or developing a visual concept for a campaign.

• Practice articulating your design decisions clearly and concisely, explaining how your creative choices align with marketing objectives and target audiences.

• Familiarize yourself with current app marketing trends and the platforms mentioned (Meta, TikTok, etc.) to demonstrate industry awareness.

📝 Enhancement Note: The interview process emphasizes not only creative skill but also the ability to integrate design within a performance marketing framework and collaborate effectively across specialized teams. A strong portfolio that tells a story of impact is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX & Asset Design: Figma, Sketch, Adobe XD - essential for creating wireframes, mockups, and production-ready assets for digital applications.

• Graphic Creation: Adobe Illustrator, Adobe Photoshop - industry-standard tools for vector graphics, image manipulation, and detailed visual asset creation.

• Motion Graphics & Video: Adobe After Effects - crucial for creating dynamic animations, explainer videos, and engaging visual content for ads and app stores.

• Web Design/Content Management: WordPress, basic HTML - for potential integration of design assets or understanding of web content structures.

Analytics & Reporting: While not explicitly a design tool, familiarity with how design impacts performance metrics (e.g., click-through rates, conversion rates) is key. Understanding reporting dashboards (e.g., from ad platforms or analytics tools) to interpret creative performance is beneficial.

CRM & Automation: While direct CRM/automation tool usage might not be required for the designer, understanding how marketing automation platforms deliver assets and how customer data informs design briefs can be advantageous.

📝 Enhancement Note: The specified toolset is standard for a modern digital designer, with a particular emphasis on tools used for UI/UX, graphic creation, and animation, aligning with the demands of app marketing and social media advertising.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and pushing creative boundaries to make apps successful.

• Client Focus: Dedication to understanding and meeting client needs with tailored, effective design solutions.

• Collaboration: Valuing teamwork and open communication across diverse specialist teams to achieve shared goals.

• Professionalism & Quality: Upholding high standards in design execution and client service to "professionalize the app industry."

• Data-Informed Decisions: Using insights from campaign performance and market trends to guide creative strategies.

• Efficiency & Process: Commitment to optimizing workflows and implementing new standards for productivity.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing consultants, campaign specialists, and ASO experts, acting as a vital link in the client service chain.

• Feedback Culture: Openness to giving and receiving constructive feedback, particularly through the Design Lead and peer interactions, to foster continuous improvement.

• Proactive Communication: Engaging actively with team members to clarify briefs, share progress, and ensure alignment on project goals.

• Shared Ownership: A collective responsibility for client success, where design contributions are seen as integral to campaign outcomes.

📝 Enhancement Note: The company culture appears to foster a blend of creative freedom and performance accountability, driven by a strong client-centric ethos and a commitment to continuous improvement through collaboration and process optimization.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Platforms: Keeping pace with the constant updates and new creative requirements across various social media and app store platforms.

• Balancing Creativity with Performance: Delivering visually stunning designs that also meet strict performance metrics and conversion goals for app marketing.

• Client-Specific Aesthetics: Adapting design style and messaging to suit a diverse range of app categories and client brand identities.

• AI Integration: Effectively leveraging new AI tools for video and creative generation while maintaining creative control and quality.

• Cross-Functional Alignment: Ensuring design outputs seamlessly integrate with the strategies of marketing, ASO, and paid campaign specialists.

Learning & Development Opportunities:

• Advanced Creative Tool Training: Opportunities to deepen skills in After Effects, motion design, and emerging AI creative technologies.

• App Marketing Specialization: Gaining in-depth knowledge of ASO, paid user acquisition strategies, and mobile marketing best practices through collaboration and internal resources.

• Portfolio Enhancement: Working on high-profile client projects that can significantly bolster a professional portfolio.

• Mentorship: Learning from the Design Lead and senior team members, potentially leading to mentorship roles for junior designers.

• Industry Exposure: Staying current with design and marketing trends through company-supported learning initiatives and potential access to industry events or webinars.

📝 Enhancement Note: The role presents opportunities to grow within a specialized niche of digital marketing, tackling the unique creative challenges of the app ecosystem while leveraging cutting-edge tools and methodologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a visual asset for a mobile app that needed to drive a specific action (e.g., download, purchase). What was your process, and what were the results?" (Focus on process, strategic thinking, and outcome)

• "How do you approach designing for different social media platforms like Meta, TikTok, and Snapchat, considering their unique user behaviors and creative formats?" (Demonstrate platform awareness and adaptability)

• "Imagine we need to redesign screenshots for an app in the [specific app category, e.g., fitness, gaming] category. What key elements would you focus on to maximize conversion?" (Showcase ASO/conversion optimization understanding and creative problem-solving)

• "How do you stay updated on the latest design trends and technologies, especially in the rapidly evolving digital advertising space?" (Highlight continuous learning and proactivity) Company & Culture Questions:

• "What interests you about app marketing and Customlytics' role in professionalizing the industry?" (Show company research and genuine interest)

• "How do you handle constructive criticism on your designs, especially when working within a team or with client feedback?" (Assess collaboration and resilience)

• "Describe your experience working in a hybrid environment. How do you ensure productivity and collaboration across in-office and remote days?" (Address work arrangement expectations) Portfolio Presentation Strategy:

• Highlight Impact: For each project, clearly state the objective, your role, the creative solution, and any measurable results or key takeaways. Quantify impact where possible (e.g., "increased CTR by X%").

• Showcase Process: Walk through your thinking: problem definition, ideation, sketches, iterations, final execution, and rationale behind design choices.

• Tailor to the Role: Emphasize projects relevant to app marketing, digital ads, and platform-specific creatives. If you have AI video or advanced motion design experience, highlight it.

• Be Concise and Engaging: Present your work clearly and enthusiastically, allowing time for questions. Practice your narrative to ensure a smooth flow.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency, strategic thinking related to marketing outcomes, and strong collaborative skills. Demonstrating an understanding of the app marketing landscape is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Personio.

• Craft a compelling resume: Tailor your resume to highlight experience with digital design tools (Figma, Adobe Suite), platform-specific creative work (app stores, social media ads), and any experience with motion graphics or AI video. Use keywords from the job description.

• Prepare a strong portfolio: Ensure your portfolio showcases your best digital design work, with a focus on mobile app marketing creatives. Include case studies that detail your process and any quantifiable results.

• Practice your presentation: Be ready to walk through your portfolio, explain your design process, and articulate how your creative solutions drive marketing objectives.

• Research Customlytics and The Relevance Group: Understand their mission, client base, and position in the app marketing industry. Prepare thoughtful questions about their culture, projects, and growth opportunities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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