Graphic Designer (m/w/d)

📍 Job Overview

Job Title: Graphic Designer (m/f/d)

Company: Customlytics GmbH

Location: Berlin, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (4 days in office, 1 day remote)

🚀 Role Summary

• Design and execute compelling visual assets for app stores, social media campaigns, and promotional materials to enhance client app success.

• Collaborate cross-functionally with App Marketing Consultants, Paid Campaign Specialists, and ASO Specialists to deliver impactful design solutions.

• Support internal branding initiatives by creating marketing collateral, presentations, and adhering to brand guidelines.

• Contribute to the optimization of the design department by assisting in the implementation of new standards and processes.

• Leverage advanced design skills, including motion design and AI video, to create cutting-edge creatives for diverse digital platforms.

📝 Enhancement Note: This role sits at the intersection of creative execution and operational efficiency within an app marketing context. The emphasis on collaboration with specialized teams (ASO, Paid Campaigns) and the mandate to implement new design standards suggests a need for a designer who can not only create but also contribute to process improvement and workflow optimization within the creative function. The "operations" aspect comes from ensuring creative assets are produced efficiently, effectively, and in alignment with client strategies and internal processes.

📈 Primary Responsibilities

• Produce a wide range of digital creatives for platforms including app stores (icons, screenshots, feature graphics), social media (Meta, TikTok, Google, Reddit, Snapchat), websites, banners, emails, and push notifications.

• Develop eye-catching campaign concepts that effectively communicate client value propositions and drive app engagement.

• Collaborate with marketing teams to translate client objectives and ASO strategies into visually appealing and high-performing app store assets.

• Create and maintain design assets for internal company marketing, including presentations, marketing collateral, social media content, and print products, ensuring brand consistency.

• Assist in the development and documentation of new design processes and standards within the department to improve workflow efficiency and output quality.

• Provide design support for AI video content creation, integrating innovative visual elements into client campaigns.

• Incorporate feedback from the Design Lead and provide constructive guidance to Junior Designers, fostering a collaborative and productive design environment.

📝 Enhancement Note: The responsibilities highlight a blend of client-facing creative output and internal process contribution. The mention of "AI videos" and "AI Video knowledge" as a bonus indicates a forward-thinking approach to creative production, requiring adaptability and a willingness to explore new technologies. The emphasis on supporting various marketing specialists underscores the need for strong communication and project management skills to align design efforts with broader campaign goals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a solid understanding of design principles is expected.

Experience: Substantial work experience in digital design is required, with a preference for candidates who have specific experience designing for mobile apps. Advanced motion design skills and familiarity with AI video production are considered a significant advantage.

Required Skills:

• Proven experience in digital design, with a portfolio showcasing a range of digital creative work.

• Proficiency with design and prototyping tools such as Figma, Sketch, and Adobe XD.

• Expertise in the Adobe Creative Suite, particularly Illustrator, Photoshop, and After Effects.

• Familiarity with Microsoft Office Suite, especially PowerPoint, for presentation design.

• Understanding of web design principles, including WordPress and basic HTML.

• Strong attention to detail, with an excellent eye for layout, typography, and visual hierarchy.

• Ability to work independently and collaboratively within a team environment, taking ownership of tasks.

• Creative conceptualization skills to develop engaging campaign ideas.

• Fluent in English (spoken and written). Preferred Skills:

• Prior experience designing specifically for mobile app stores and in-app visuals.

• Advanced motion design skills and experience creating animated graphics or videos.

• Knowledge and practical experience with AI video generation tools and workflows.

• German language proficiency.

📝 Enhancement Note: The requirement for "substantial work experience" suggests that candidates with 2-5 years of dedicated digital design experience will be well-aligned. The emphasis on both collaborative and independent work points to a need for self-starters who can also integrate seamlessly into a team structure. The preference for mobile app and AI video experience indicates a specialization within the app marketing niche.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of digital design projects, with a strong emphasis on mobile app creatives (app store assets, social media ads).

• Demonstrations of creative concept development, showcasing how ideas translate into compelling visuals.

• Examples of motion graphics or AI-generated video content, if applicable.

• Evidence of proficiency in industry-standard design software (Figma, Adobe Creative Suite).

• Projects illustrating an understanding of layout, typography, and brand consistency. Process Documentation:

• Showcase an understanding of design workflow, from brief to final asset delivery, highlighting collaboration points with marketing teams.

• Examples of how design solutions have directly supported campaign objectives or client needs.

• Any contributions to improving design processes or implementing new standards, even if informal.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only display aesthetic capabilities but also demonstrate an understanding of the purpose behind the designs – driving app success and client objectives. Candidates should be prepared to discuss their design process, how they collaborate, and how they ensure their work is effective within the app marketing ecosystem. Highlighting any experience in streamlining design workflows or implementing new tools will be a significant advantage.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer in Berlin with 2-5 years of experience in a hybrid work environment, the estimated annual salary range is €45,000 - €60,000. This range accounts for the specialized nature of app marketing design and the required technical proficiencies.

Benefits:

• Growth & Development: Access to certifications, 360° feedback mechanisms, and a clear salary progression path.

• Remote Work Flexibility: Up to 90 days of remote work per year, applicable within Germany or internationally.

• Office Environment: Well-equipped office in Friedrichshain with snacks, drinks, height-adjustable desks, and dedicated focus rooms.

• Transportation: Germany Ticket covering public transport costs.

• Equipment: Top-notch equipment provided, including a MacBook and noise-cancelling headphones.

• Work Schedule: Core working hours to ensure team coordination and work-life balance.

• Perks: Access to corporate benefits with popular online brands.

• Family Support: Additional support for parents with preschool-aged children.

• Team & Events: Regular team activities and an annual company meetup.

• Language Support: German language courses provided.

• Referral Bonus: Bonuses for successful referrals of new teammates or clients.

Working Hours: Standard full-time hours (approximately 40 hours per week) with core working hours to facilitate collaboration. The hybrid model offers flexibility, with 4 days in the Berlin office and 1 day remote.

📝 Enhancement Note: The salary estimate is based on market data for similar roles in Berlin, considering the company's industry (app marketing consultancy) and the skills required. The extensive list of benefits indicates a strong focus on employee well-being, professional development, and work-life integration, which are attractive to operations-minded professionals who value structured support and growth opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: App Marketing Agency & Consultancy (focus on DACH region). Customlytics positions itself as a leader in professionalizing the app industry by driving app success for its clients.

Company Size: While not explicitly stated, the mention of "different teams," "Junior Designers," and a "Design Lead" suggests a medium-sized agency environment, likely ranging from 50-200 employees. This size typically allows for cross-functional collaboration while maintaining specialized teams.

Founded: The founding date is not provided, but the description implies a well-established agency with significant market presence in the DACH region.

Team Structure:

• The Graphic Designer will be part of a broader design department, likely working under a Design Lead.

• Close collaboration is expected with specialized teams such as App Marketing Consultants, Paid Campaign Specialists, ASO Specialists, and mCM Specialists.

• This cross-functional structure emphasizes a team-based approach to client success, where design is integrated into broader marketing strategies. Methodology:

• Data-Driven Creativity: While primarily a creative role, the context of app marketing implies that designs will be informed by data, ASO best practices, and campaign performance metrics.

• Client-Centric Solutions: The core methodology involves understanding and meeting individual client needs through tailored design and marketing strategies.

• Process Improvement: The role is expected to contribute to refining and implementing new standards and processes within the design department, indicating a focus on operational efficiency and continuous improvement.

Company Website: customlytics.com (inferred from domain_derived)

📝 Enhancement Note: Customlytics operates in a fast-paced, results-oriented industry where creativity must be aligned with measurable business outcomes. The company culture likely values innovation, collaboration, and a proactive approach to client challenges. The emphasis on "professionalizing the app industry" suggests a commitment to high standards and continuous learning.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-5 years of experience). It involves executing designs based on established strategies and collaborating with specialists, but also contributes to process improvement and potentially mentors junior designers. It's a step beyond a purely execution-focused junior role, requiring more autonomy and strategic input.

Reporting Structure: The Graphic Designer will likely report to a Design Lead and collaborate closely with various marketing specialists within the agency. This structure allows for focused design work while ensuring alignment with broader GTM (Go-To-Market) strategies for clients.

Operations Impact: The Graphic Designer's impact is primarily seen in the effectiveness of client app marketing campaigns. High-quality, data-informed creatives directly influence app store visibility (ASO), user acquisition (paid ads), and brand perception. By improving design processes and efficiency, the role also contributes to the agency's operational scalability and profitability.

Growth Opportunities:

• Specialization: Deepen expertise in mobile app design, motion graphics, or AI video production.

• Leadership: Progress to a Senior Graphic Designer or Design Lead role, taking on more strategic responsibilities and team management.

• Process Improvement: Lead initiatives to enhance design workflows, implement new tools, or develop design standards.

• Client Strategy: Gain exposure to broader app marketing strategy and contribute more directly to client consultations.

• Skill Development: Utilize provided certifications and learning opportunities to expand technical and creative proficiencies.

📝 Enhancement Note: For operations professionals, this role offers a pathway into a specialized creative function within a marketing services organization. The emphasis on process improvement and collaboration with other operational specialists (ASO, Paid Campaigns) provides exposure to GTM mechanics. Growth can be both vertical (into design leadership) and lateral (into broader marketing operations strategy).

🌐 Work Environment

Office Type: Customlytics offers a hybrid work environment with a primary focus on in-office collaboration (4 days/week) at their Berlin location. The office is designed to support both focused work and team interaction.

Office Location(s): The office is located in Friedrichshain, Berlin (Torellstraße 7, 10243 Berlin), a well-known district in the city.

Workspace Context:

• Collaborative Spaces: The office provides an environment conducive to cross-functional teamwork, essential for an agency setting.

• Focus Areas: Dedicated focus rooms cater to deep, concentrated work, important for intricate design tasks.

• Amenities: Provided snacks, drinks, and adjustable desks aim to create a comfortable and productive workday.

• Technology: Access to high-quality equipment like MacBooks and noise-cancelling headphones ensures efficient workflow.

Work Schedule: The role adheres to core working hours, facilitating synchronous collaboration among team members and with clients. This structured schedule is common in operations-oriented environments to ensure predictable output and availability.

📝 Enhancement Note: The hybrid model is designed to balance the benefits of in-person collaboration and team cohesion with the flexibility of remote work. For operations professionals, this structure often translates to efficient communication channels and a predictable work rhythm, while still offering a degree of autonomy.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and interest in the role.

2. Portfolio Review & Technical Interview: A session with the Design Lead and potentially other team members. This will involve discussing your portfolio in detail, focusing on your design process, problem-solving approach, and experience with specific tools and platforms relevant to app marketing. Expect questions about your experience with mobile app design, social media creatives, and any motion/AI video work.

3. Collaboration Exercise/Case Study: You might be given a small design challenge or asked to walk through a past project that demonstrates your ability to collaborate with marketing specialists, interpret briefs, and deliver effective creative solutions under a deadline. This assesses your ability to translate client needs and marketing objectives into design.

4. Final Interview: Meeting with a senior team member or department head to discuss company culture, long-term career aspirations, and confirm overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (app store assets, social media ads, motion graphics/video if applicable).

• Tell a Story: For each project, clearly articulate the brief, your role, the design process, the challenges faced, and the quantifiable results or impact (e.g., improved conversion rates, engagement metrics).

• Highlight Process: Demonstrate your understanding of workflow, collaboration with stakeholders (marketers, strategists), and how you iterate based on feedback.

• Showcase Tool Proficiency: Be ready to discuss your expertise in Figma, Adobe Creative Suite, and any motion/AI video tools.

• Tailor to App Marketing: Emphasize projects that show an understanding of user acquisition, ASO, and the unique demands of mobile app advertising.

Challenge Preparation:

• Understand the Context: If given a challenge, first ensure you understand the client's goal, target audience, and the platform for the creative.

• Outline Your Approach: Plan your steps, from initial concept to execution. Think about how you would incorporate feedback from marketing specialists.

• Focus on Impact: Consider how your design will drive specific KPIs relevant to app marketing.

• Time Management: Practice delivering a concise presentation of your solution within a set timeframe.

📝 Enhancement Note: The interview process is designed to assess both creative talent and operational acumen. Candidates should be prepared to discuss not just what they designed, but why and how, demonstrating an understanding of the business objectives behind their creative work. The portfolio review is a critical component, acting as a visual resume of their ability to deliver results in an agency setting.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (demonstrated proficiency required).

• Adobe Creative Suite: Illustrator, Photoshop, After Effects (advanced skills essential).

• Productivity Suite: Microsoft Office Suite, particularly PowerPoint for presentations and internal collateral.

Analytics & Reporting:

• While not a primary analytics role, familiarity with how design impacts key marketing metrics (e.g., conversion rates, click-through rates, app store rankings) is crucial. Understanding of ASO principles and how visuals influence these metrics is a plus. CRM & Automation:

• Not directly applicable for this role, but an understanding of how creative assets are deployed through marketing automation platforms or CRM-driven campaigns could be beneficial. Web & Content:

• WordPress familiarity.

• Basic understanding of HTML for web-related assets/banners.

📝 Enhancement Note: The technology stack is heavily focused on industry-standard creative software. The mention of WordPress and HTML indicates a need for versatility in producing web-ready assets. Familiarity with tools that support asset management and version control within a team environment would also be advantageous, though not explicitly listed.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working effectively with diverse teams (marketing, ASO, paid specialists) to achieve client goals.

• Client-Centricity: Commitment to understanding and exceeding client expectations through tailored creative solutions.

• Excellence & Professionalism: Striving for high-quality output and contributing to the professionalization of the app industry.

• Innovation: Embracing new technologies and creative approaches, such as AI video, to stay ahead in app marketing.

• Efficiency: Streamlining design processes and implementing new standards to ensure productivity and timely delivery.

Collaboration Style:

• Cross-functional Integration: Designers are expected to actively engage with non-design specialists, translating marketing strategies into visual assets and receiving input on performance and optimization.

• Feedback-Driven: A culture that encourages constructive feedback for continuous improvement, both for individual growth and project outcomes.

• Knowledge Sharing: Openness to sharing best practices, new techniques, and creative inspiration within the design team and across departments.

📝 Enhancement Note: The culture likely rewards proactive team members who can balance creative vision with the practical demands of agency operations. Success in this role hinges on effective communication and the ability to integrate design work seamlessly into broader marketing campaigns managed by specialists.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The agency model requires quick turnaround times and the ability to manage multiple projects simultaneously.

• Diverse Client Needs: Adapting design style and strategy to a wide range of clients and app categories.

• Evolving Technology: Keeping pace with new design tools, platforms (like emerging social media channels), and creative technologies (AI video).

• Performance-Driven Design: Ensuring creative output not only looks good but also performs well against specific marketing KPIs.

Learning & Development Opportunities:

• Specialized Training: Access to certifications and courses to deepen expertise in areas like motion design, AI video, or specific marketing platforms.

• Cross-Functional Exposure: Learning about different facets of app marketing (ASO, paid acquisition, strategy) through collaboration.

• Mentorship: Opportunities to learn from experienced Design Leads and senior team members.

• Industry Events: Potential to attend industry conferences or meetups to stay abreast of trends.

📝 Enhancement Note: This role presents an opportunity to grow within a specialized niche of marketing operations. The challenges are typical of a high-growth agency environment, demanding adaptability and a continuous learning mindset, which aligns well with the proactive nature of operations professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design creatives for a mobile app store. What were the key considerations, and how did you approach it?" (Focus on ASO, conversion optimization, and platform guidelines).

• "How do you ensure your designs align with the specific goals of a paid social media campaign (e.g., for Meta or TikTok)?" (Discuss understanding of platform nuances, audience targeting, and campaign objectives).

• "Walk me through a project where you collaborated with non-designers (e.g., marketers, consultants). How did you manage feedback and ensure alignment?" (Highlight communication skills, process management, and stakeholder engagement).

• "How would you approach implementing a new design standard or process within a team?" (Focus on your understanding of process improvement, documentation, and change management). Company & Culture Questions:

• "What interests you about Customlytics and the app marketing industry specifically?" (Research the company's mission, clients, and recent work).

• "How do you stay updated on design trends and new creative technologies like AI video?" (Demonstrate a proactive learning approach).

• "Describe your ideal team environment and how you contribute to a collaborative culture." (Align your response with the company's emphasis on teamwork and cross-functional collaboration). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your solution, and the outcome. Use a consistent structure.

• Quantify Impact: Wherever possible, include metrics that demonstrate the effectiveness of your designs (e.g., increased CTR, improved conversion rates, higher engagement).

• Showcase Process: Be ready to discuss your workflow, the tools you used, and how you iterated based on feedback or data.

• Highlight Collaboration: Explain how you worked with other team members or stakeholders to achieve the final result.

• Prepare for Technical Questions: Be ready to discuss your proficiency with specific software and any advanced skills like motion graphics or AI video.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also an understanding of the business context and operational requirements of an app marketing agency. Highlighting experience with performance-driven design and process improvement will be key differentiators.

---

To Apply:

• Submit your application through the provided link on the Customlytics careers page.

• Resume Optimization: Tailor your resume to highlight experience in digital design, app marketing creatives, proficiency in required software (Figma, Adobe Creative Suite), and any experience with motion graphics or AI video. Use keywords from the job description.

• Portfolio Customization: Ensure your portfolio prominently features relevant work, such as app store assets, social media ads, and any motion/video projects. Be prepared to clearly articulate the process and impact of each piece.

• Interview Preparation: Practice discussing your portfolio projects, focusing on the "why" and "how" behind your designs, and prepare to answer questions about collaboration and process improvement.

• Company Research: Familiarize yourself with Customlytics' clients, services, and recent work to demonstrate genuine interest and cultural alignment. Understand their position as a leader in the DACH app marketing space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.