Graphic Designer H/F

📍 Job Overview

Job Title: Production Designer H/F

Company: Hirsch Group

Location: Lyon, Auvergne-Rhone-Alpes, France

Job Type: Contractor

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-07-24T08:54:47

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in transforming creative vision into tangible, production-ready marketing assets for a global B2B security solutions provider.

• The Production Designer will bridge the gap between creative concepts and execution, ensuring brand consistency and quality across all marketing collateral.

• Key responsibilities include creating sales and product collateral, digital marketing assets, and localized content for international markets.

• The position requires expert proficiency in design software and a strong understanding of print and digital production processes, making it a critical role within the Global Marketing team.

📝 Enhancement Note: This role is framed as a "Production Designer" rather than a traditional Graphic Designer, emphasizing the execution and delivery of finalized creative assets. The reporting structure to both Brand Director and VP Marketing Operations & CoE highlights a blend of creative oversight and operational efficiency, common in GTM operations.

📈 Primary Responsibilities

• Asset Production & Delivery: Transform approved brand and campaign concepts into polished, production-ready assets for both print and digital channels, ensuring accuracy, on-brand consistency, and timely delivery.

• Collateral Development: Produce and maintain a wide array of sales and product collateral, including datasheets, brochures, specification sheets, sell sheets, presentations, and case studies, leveraging approved templates, product data, and imagery.

• Digital Asset Creation: Design and adapt digital marketing assets such as display banners, paid social creatives, and web banners in various required formats and sizes, including standard and retina versions.

• Social Media Graphics: Create static and templated social media graphics for platforms like LinkedIn, ensuring alignment with the global content calendar and brand guidelines.

• International Localization: Adapt master creative assets for international markets by modifying language, units of measure, regulatory requirements, contact details, and market-specific messaging, while strictly maintaining brand consistency.

• Print-Ready Artwork Preparation: Prepare artwork for print production, ensuring correct bleed, crop marks, color profiles, and conducting thorough preflight checks before submission for approval and production.

• Template Management: Build, maintain, and continuously improve reusable templates in Adobe InDesign, Microsoft PowerPoint, and Canva to empower internal stakeholders in creating branded content within established brand guidelines.

• Digital Asset Management: Organize and maintain a structured, version-controlled digital asset library, ensuring efficient file location, reuse, and updating processes.

📝 Enhancement Note: The responsibilities clearly delineate the production-focused nature of the role. Emphasis on "sales and product collateral," "digital marketing assets," and "print-ready artwork" indicates a need for a designer who can execute efficiently and accurately, rather than ideate entirely new concepts. The mention of "localization" and "template management" points to a need for process-oriented thinking common in operations roles.

🎓 Skills & Qualifications

Education: Bachelor’s degree or equivalent in Graphic Design, Visual Communication, Digital Design, or a related field.

Experience: 3+ years of experience as a Production Designer, Graphic Designer, or in a Creative Studio role, preferably within a B2B, industrial, technical, or regulated environment.

Required Skills:

• Expert proficiency in Adobe InDesign, Illustrator, Photoshop, and Acrobat Pro.

• Advanced proficiency in Microsoft PowerPoint and Canva.

• Strong knowledge of print production processes, digital asset creation standards, localization workflows, and brand template management best practices.

• Fluent in both French and English (written and spoken). Preferred Skills:

• Experience in B2B, industrial, technical, or regulated industries.

• Familiarity with digital asset management (DAM) systems.

• Understanding of content management systems (CMS) or web content creation workflows.

• Experience working in an international marketing team environment.

📝 Enhancement Note: The emphasis on "expert proficiency" in specific Adobe Suite applications and advanced skills in PowerPoint and Canva, coupled with a strong understanding of "print production," "digital asset creation," "localization," and "brand template management," highlights the technical and process-driven requirements of this production-focused role. Fluency in both French and English is crucial for an international role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong understanding of brand guidelines and the ability to consistently apply them across various asset types.

• Showcase examples of transforming approved concepts into final, production-ready print and digital assets.

• Include case studies of sales collateral (e.g., datasheets, brochures, sell sheets) and digital marketing assets (e.g., banners, social media graphics).

• Highlight experience in localizing creative assets for different markets, demonstrating attention to detail in adapting content and compliance requirements.

• Present examples of reusable templates built in InDesign, PowerPoint, or Canva, illustrating efficiency and brand consistency. Process Documentation:

• Ability to articulate the workflow for taking a creative brief or approved concept through to final production-ready files.

• Demonstrate a systematic approach to preflight checks, color management, and preparing artwork for print.

• Showcase experience in managing digital asset libraries with clear version control and organizational structures.

• Illustrate how you would build and maintain brand templates to ensure consistent usage by internal stakeholders.

📝 Enhancement Note: For a production design role, the portfolio is critical for demonstrating execution capability. The portfolio should not just showcase aesthetic design but also the practical application of design principles in a production environment, including template creation and asset management, which are key operational aspects.

💵 Compensation & Benefits

Salary Range: €35,000 - €44,000 per year (based on experience and qualifications).

Benefits:

• Year-end gift vouchers for employees and their children.

• Access to Employee Social & Economic Committee (CSE) benefits.

• €12 meal vouchers, with 60% funded by the employer.

• Company health insurance with 70% of the premium covered by the employer.

• Option to buy back unused RTT (working time reduction) days.

• Profit-sharing bonus with employer matching contribution.

• €1,000 employee referral bonus through the Hirsch Group referral program.

• Sustainable Mobility Allowance (carpooling, cycling, public transport) up to €900 per year.

Working Hours: Standard full-time hours (likely 40 hours per week, based on French norms and the €12 meal voucher value) with potential flexibility for RTT buy-back options.

📝 Enhancement Note: The salary range provided is typical for a mid-level Production Designer in France. The comprehensive benefits package, including meal vouchers, health insurance, and profit-sharing, indicates a company that invests in employee well-being. The mention of "Sustainable Mobility Allowance" aligns with CSR initiatives.

🎯 Team & Company Context

🏢 Company Culture

Industry: Security Solutions (Intrusion Detection, Access Control, Video Security) for commercial and high-security sites.

Company Size: Over 700 employees worldwide.

Founded: 2012 (as Hirsch Group, bringing together three companies).

Team Structure:

• The Production Designer will be part of the Global Marketing team.

• Reporting directly to the Brand Director (creative oversight) and the VP Marketing Operations & Center of Excellence (CoE) (operational efficiency and execution).

• This dual reporting structure suggests a need for strong collaboration and alignment between creative strategy and marketing operations. Methodology:

• Data-Driven Execution: While the Brand Director sets creative direction, the Production Designer's role focuses on translating that into data-informed, compliant marketing assets.

• Process Optimization: Building and maintaining templates, managing asset libraries, and ensuring print-readiness all point to a strong emphasis on efficient and repeatable processes.

• Quality Assurance: A commitment to accuracy, brand consistency, and on-time delivery is paramount.

Company Website: https://www.hirschsecure.com/france/fr/qui-sommes-nous (for company overview)

📝 Enhancement Note: Hirsch Group's focus on security solutions and its recent international growth strategy indicate a dynamic, potentially fast-paced environment. The structure of the marketing team, with dual reporting to Brand and Operations leadership, suggests a need for a candidate who can balance creative execution with operational rigor. The company's "Engaged CSR" label also points to a culture valuing sustainability and employee well-being.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Production Designer. This role is focused on execution and operational efficiency within the marketing function, acting as a critical enabler for the broader go-to-market strategy.

Reporting Structure: Reports to both the Brand Director and the VP Marketing Operations & Center of Excellence (CoE). This dual reporting indicates exposure to both creative strategy and operational execution frameworks, providing a unique growth opportunity.

Operations Impact: The Production Designer's work directly impacts the quality and consistency of all marketing collateral, influencing brand perception, sales enablement, and overall go-to-market effectiveness. Accurate and timely delivery of assets is crucial for campaign launches and sales support.

Growth Opportunities:

• Specialization: Develop deeper expertise in B2B collateral production, digital asset optimization, or international localization workflows.

• Process Improvement: Contribute to enhancing the asset creation and management processes within the Marketing Operations CoE.

• Cross-functional Exposure: Gain insights into broader marketing operations, brand strategy, and international market nuances through dual reporting.

• Potential Advancement: Opportunities may arise to move into roles with more strategic creative input, broader marketing operations responsibilities, or team leadership within the creative or operations function, particularly as the company continues its international expansion.

📝 Enhancement Note: The dual reporting structure is a key differentiator. It offers exposure to both the creative vision and the operational mechanics of marketing, which is valuable for career progression in roles that bridge these two areas. Growth opportunities lie in deepening production expertise or moving towards broader marketing operations management.

🌐 Work Environment

Office Type: Hybrid work arrangement.

Office Location(s): Lyon, France (120 Boulevard Marius Vivier Merle, 69003).

Workspace Context:

• Collaborative Environment: The role requires close collaboration with the Brand Director, Visual & 3D Designer, and potentially other marketing team members and internal stakeholders.

• Technology & Tools: Access to industry-standard design software (Adobe Creative Suite, PowerPoint, Canva) and likely a Digital Asset Management (DAM) system for file organization.

• International Focus: The role supports global marketing efforts, implying interaction with international teams and understanding of diverse market needs.

Work Schedule: Standard full-time working hours in France, likely around 35-40 hours per week, with potential for flexibility and RTT buy-back options. The hybrid model allows for a balance between in-office collaboration and remote work.

📝 Enhancement Note: The hybrid model is a common expectation for creative and operations roles, offering flexibility. The specified office location in Lyon places the candidate within a major French business hub, potentially offering good accessibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio for technical skills, relevant experience, and alignment with basic requirements.

• Technical Assessment: A practical design exercise or portfolio review session focusing on production capabilities, attention to detail, software proficiency, and brand consistency. This may involve transforming a concept into a production-ready asset or demonstrating template creation.

• Behavioral & Cultural Fit Interview: Discussion with the Brand Director and VP Marketing Operations & CoE to assess collaboration style, problem-solving approach, process orientation, and cultural alignment with Hirsch Group's values.

• Final Interview: Potentially with higher management to discuss impact, growth potential, and final alignment.

Portfolio Review Tips:

• Showcase Production Excellence: Prioritize examples demonstrating your ability to execute on approved concepts efficiently and accurately.

• Detail-Oriented Work: Highlight projects where meticulous attention to detail was crucial, such as localization, print preflight, or template development.

• Process Explanation: Be prepared to walk through your workflow for specific projects, explaining your steps from brief to final delivery, especially for print production and digital asset creation.

• Software Proficiency: Clearly indicate the tools used for each project and be ready to discuss your expertise within them.

• Brand Consistency: Select projects that effectively demonstrate your ability to adhere to and maintain brand guidelines.

• Template Examples: Include examples of templates you've built and explain the benefits they offer in terms of efficiency and brand control.

Challenge Preparation:

• Design Exercise: Expect a task that requires you to take existing creative direction and produce a specific marketing asset (e.g., a sell sheet, a banner ad set, or adapt a brochure for a new market). Focus on speed, accuracy, and adherence to brand.

• Process Scenario: Be ready to discuss how you would manage a large volume of asset requests, maintain a digital asset library, or troubleshoot print production issues.

• Tool Proficiency: Prepare to discuss your experience with Adobe Creative Suite, PowerPoint, and Canva in practical terms, perhaps even demonstrating a feature or workflow.

📝 Enhancement Note: The interview process likely emphasizes practical execution and process adherence as much as creative flair. A strong portfolio that showcases production-ready work and the ability to articulate workflows is crucial. The dual reporting structure means candidates should be prepared to speak to both creative execution and operational efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in InDesign, Illustrator, and Photoshop for asset creation and manipulation.

• Adobe Acrobat Pro: Essential for preparing print-ready files, preflighting, and managing PDFs.

• Microsoft PowerPoint: Advanced proficiency needed for creating and managing presentation templates and collateral.

• Canva: Advanced proficiency required for building and maintaining user-friendly templates for broader team use.

Analytics & Reporting:

• While not a primary focus for this role, understanding how assets will be used (e.g., digital banners for campaigns) implies an awareness of analytics and reporting needs for campaign performance. CRM & Automation:

• No direct CRM or automation tools are explicitly mentioned, but the role supports marketing operations, which typically leverage these systems. Familiarity with how design assets integrate into CRM or marketing automation platforms could be beneficial.

• Digital Asset Management (DAM): Experience with DAM systems for organizing, storing, and retrieving digital assets is highly valuable for maintaining the asset library.

📝 Enhancement Note: The core technology stack is heavily design-focused. The emphasis on InDesign, Illustrator, Photoshop, PowerPoint, and Canva, along with Acrobat Pro, defines the essential technical requirements. Familiarity with DAM systems is implied by the responsibility to organize and maintain a digital asset library.

👥 Team Culture & Values

Operations Values:

• Quality & Accuracy: A fundamental principle for a Production Designer, ensuring all assets meet high standards and are error-free.

• Efficiency & Process: Driving streamlined workflows, template utilization, and organized asset management to maximize output.

• Brand Consistency: Upholding the integrity of the Hirsch Group brand across all visual communications.

• Collaboration: Working effectively with creative teams, marketing operations, and other stakeholders to achieve shared goals.

• Proactivity & Problem-Solving: Identifying potential issues in production or localization and proposing effective solutions.

Collaboration Style:

• Team-Oriented: Working closely with the Brand Director and Visual & 3D Designer to translate concepts into final assets.

• Cross-Functional: Liaising with marketing operations to ensure assets align with campaign goals and operational workflows.

• Empowerment & Trust: As part of a group that values trust and empowerment, the role likely involves a degree of autonomy in managing production tasks.

• Feedback Integration: Openness to receiving and acting upon feedback from various stakeholders to refine assets.

📝 Enhancement Note: The values emphasize a blend of creative execution and operational discipline. The dual reporting structure implies a culture that values both strategic creative input and efficient, process-driven execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting tight deadlines for asset production while maintaining impeccable quality and brand consistency.

• Managing Diverse Asset Needs: Handling a wide variety of asset types (print, digital, social) for different markets and campaigns.

• Localization Complexity: Ensuring accurate adaptation of content, including technical terms and regional nuances, across multiple languages.

• Template Maintenance: Keeping numerous templates updated and ensuring their effective use by non-designers.

• Digital Asset Organization: Maintaining a large, organized, and easily searchable digital asset library requires ongoing discipline.

Learning & Development Opportunities:

• Deepen Production Expertise: Gain advanced skills in print preflight, digital rendering optimization, and cross-media production workflows.

• Marketing Operations Insight: Understand the broader context of marketing campaigns, sales enablement, and the role of assets within the go-to-market strategy through interaction with the VP Marketing Operations & CoE.

• International Marketing Exposure: Learn about the specific requirements and nuances of marketing in different global regions.

• Tool Proficiency Expansion: Potentially gain exposure to other marketing technology tools or DAM systems.

• Process Improvement Contribution: Actively contribute to refining and optimizing the asset creation and management processes.

📝 Enhancement Note: The challenges are typical for a production role in a growing international company. The growth opportunities are substantial due to the dual reporting structure and the company's expansion, offering exposure to both creative and operational aspects of marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for transforming a creative concept into a production-ready asset, from initial brief to final file delivery." (Focus on workflow, quality checks, and software usage).

• "How do you ensure brand consistency when creating assets for multiple markets or adapting existing templates?" (Highlight localization and template management strategies).

• "Walk us through a challenging project where you had to manage multiple asset types and tight deadlines. How did you prioritize and ensure quality?" (Showcase organizational skills and problem-solving). Company & Culture Questions:

• "What interests you about Hirsch Group and our work in the security solutions industry?" (Research the company's products and market position).

• "How do you approach collaboration, particularly when working across different functions like creative and marketing operations?" (Emphasize communication and alignment).

• "How do you stay updated on design trends and production best practices?" (Demonstrate a commitment to continuous learning). Portfolio Presentation Strategy:

• Structure by Asset Type/Process: Organize your portfolio to clearly show examples of sales collateral, digital assets, localized content, and template work.

• Highlight Process: For each key project, briefly explain your role, the challenge, your process, the tools used, and the outcome. Focus on the "production" aspect.

• Demonstrate Technical Skills: Be ready to discuss your proficiency with Adobe Creative Suite, PowerPoint, and Canva, perhaps even sharing a quick screen share to show a specific technique or workflow.

• Localization Examples: If you have them, showcase projects where localization was a key component and explain your approach.

• Template Rationale: Explain the benefits of the templates you've created and how they contribute to efficiency and brand consistency.

📝 Enhancement Note: Preparation should focus on demonstrating practical execution, process adherence, and an understanding of the B2B/industrial context. Be ready to articulate your workflow and the technical aspects of production design.

📌 Application Steps

To apply for this Production Designer position:

• Submit your CV and portfolio through the provided application link on the Hirsch Group Teamtailor portal.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of sales collateral, digital marketing assets, localized content, and template development. Ensure it clearly demonstrates your expert proficiency in Adobe Creative Suite, PowerPoint, and Canva, along with your understanding of print production and digital asset creation.

• Resume Optimization: Highlight your 3+ years of experience in a production design or creative studio role, emphasizing B2B or industrial sector experience if applicable. Use keywords such as "production design," "asset localization," "brand template management," "print production," and "digital asset creation."

• Interview Preparation: Practice articulating your design process, problem-solving strategies, and experience with specific tools. Be prepared to discuss how you ensure quality, consistency, and efficiency in your work, and how you collaborate with both creative and operational teams.

• Company Research: Familiarize yourself with Hirsch Group's products, services, and their commitment to CSR. Understand their international growth strategy and the importance of consistent global branding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.