Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Brand & Digital)

Company: Inkomoko

Location: Juba, Central Equatoria, South Sudan

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-06

Experience Level: 3-5 years professional experience

Remote Status: On-site

🚀 Role Summary

• Translate complex campaign objectives, research findings, and compelling stories into clear, impactful visual communication assets.

• Develop and execute original design concepts for a diverse range of platforms, including social media, digital campaigns, reports, presentations, websites, and print materials.

• Ensure consistent application and evolution of Inkomoko's brand identity across all visual communications, while maintaining high standards of creative quality and accessibility.

• Manage design operations efficiently, collaborating closely with cross-functional teams to deliver high-quality visual assets that support organizational goals and resonate with target audiences.

• Drive continuous improvement in design work by leveraging feedback, performance data, and emerging design trends.

📝 Enhancement Note: The role is specifically for a Graphic Designer focusing on "Brand & Digital" aspects, indicating a need for expertise in both maintaining brand integrity and creating assets for online platforms. The emphasis on translating "ideas, data, research and stories" suggests a strategic approach to design, moving beyond purely aesthetic execution.

📈 Primary Responsibilities

• Creative Concept Development: Translate campaign objectives, audience insights, research, data, and written content into clear visual concepts. Review briefs to clarify audience, message, objective, and intended action, and contribute visual ideas during content planning. Develop mood boards, sketches, storyboards, and concept options, presenting them with clear explanations of design choices related to layout, typography, imagery, hierarchy, and format.

• Digital and Campaign Design: Design platform-specific assets for social media (LinkedIn, Instagram, Facebook, X, TikTok), email, websites, and paid digital campaigns. Create visual identities and design toolkits for campaigns, report launches, events, and thought-leadership content. Develop simple motion graphics, animated assets, video titles, and graphic treatments for multimedia content.

• Editorial and Print Design: Design reports, fact sheets, presentations, proposals, one-pagers, brochures, and event materials. Prepare final files for digital publication and print production, working with printers, consultants, and vendors on specs, proofs, and outputs.

• Brand Systems and Quality Assurance: Consistently apply Inkomoko’s visual identity across all communications. Build and maintain templates, component libraries, and design systems to empower country teams. Review visual materials from colleagues, consultants, and vendors, providing constructive feedback and quality-checking all assets before delivery.

• Accessibility and Ethical Representation: Apply accessible design practices, including readable type, appropriate color contrast, subtitles, and mobile-friendly layouts. Represent entrepreneurs and member communities with dignity, agency, and accurate context, adhering to guidelines for consent, licensing, attribution, and responsible image use.

• Design Operations and Collaboration: Manage multiple briefs, stakeholders, revisions, and deadlines using the Communications team’s planning systems. Collaborate with writers, content leads, the Social Media Coordinator, and the Multimedia Producer to ensure coherent messaging and effective visual execution. Advise teams on design formats, production requirements, timelines, feasibility, and creative trade-offs.

• Continuous Learning: Stay informed about evolving design practices, platform changes, emerging content formats, and relevant creative work from other organizations.

📝 Enhancement Note: The responsibilities are clearly segmented by function (Creative Thinking, Digital/Campaign Design, Brand Systems, Collaboration) and further broken down into specific tasks with time allocation percentages. This structure indicates a well-defined role with a strong emphasis on strategic execution and cross-functional teamwork.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating conceptual thinking and technical execution is paramount. Equivalent practical experience will be considered.

Experience: 3 to 5 years of professional experience in graphic design, brand design, visual communication, or a closely related field.

Required Skills:

• Strategic Thinking: Ability to connect design decisions to audience, communication objectives, message, and desired action.

• Concept Development: Proven experience taking projects from initial brief through concept development, feedback, and final delivery.

• Adobe Creative Cloud Proficiency: Advanced skills in Adobe Illustrator, Photoshop, and InDesign.

• Digital Design Tools: Working ability in Figma and experience developing editable templates in Canva.

• Responsive Design: Ability to design content that functions effectively across desktop, tablet, and mobile screen sizes.

• Design Fundamentals: Advanced grasp of typography, layout, composition, color, hierarchy, and information design principles.

• Attention to Detail: Meticulous in identifying typographical errors, alignment issues, color inconsistencies, and technical specification mistakes before delivery.

• Visual Storytelling: Skill in translating complex information into simple, coherent visual structures and narratives.

• Creative Judgement: Ability to identify areas for improvement in briefs or formats and propose better approaches.

• Organization & Project Management: Proven ability to manage multiple projects, stakeholders, revisions, and deadlines concurrently.

• Print Production: Experience in preparing files for professional print production.

• Design Systems: Experience developing or maintaining brand guidelines, templates, or design systems.

• Accessibility Practices: Working knowledge of accessible design principles, including color contrast, readable type, and mobile-friendly layouts.

Preferred Skills:

• Experience using Adobe After Effects, Premiere Pro, or other motion design tools.

• Experience designing data visualizations, reports, or research publications.

• Experience working with non-Latin scripts, including Arabic, Ethiopic, or right-to-left layouts.

• Photography, illustration, or advanced image-retouching skills.

• Practical experience using generative AI tools for ideation, image editing, versioning, or workflow support, with sound judgment on consent, copyright, accuracy, and brand risk.

• Experience working across multiple countries, languages, or cultural contexts.

• Background in entrepreneurship, finance, social enterprise, development, or purpose-led communications.

• Knowledge of French, Arabic, Amharic, Kinyarwanda, Kiswahili, or other languages used across Inkomoko’s operations.

📝 Enhancement Note: The "Required Skills" section is comprehensive and directly maps to the responsibilities, emphasizing both technical proficiency and strategic thinking. The "Desirable Skills" section provides clear indicators for candidates who might have a competitive edge, particularly those with experience in AI, international contexts, and specific languages relevant to Inkomoko's operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing 6-10 relevant projects demonstrating conceptual thinking, technical execution, and strategic design application.

• For team-based projects, clearly delineate your specific role and the elements you personally developed.

• Include a short write-up for one portfolio project detailing: the communication or business objective, the intended audience, your specific role, key design decisions made and their rationale, and the resulting outcomes, performance data, or feedback received.

• Ensure the portfolio includes examples of digital assets, campaign materials, and potentially reports or presentations. Process Documentation:

• Evidence of translating complex information into clear visual structures (e.g., infographics, data visualizations).

• Examples of maintaining brand consistency across various platforms and materials.

• Demonstrations of designing for different screen sizes and formats (responsive design).

• Showcase of template creation or contribution to design systems.

• Projects that highlight problem-solving and strategic decision-making in the design process.

📝 Enhancement Note: The portfolio requirements are highly specific and actionable, directly linking to the role's responsibilities. The emphasis on a written analysis of a single project is a key differentiator, requiring candidates to articulate their strategic thinking and impact beyond just visual presentation.

💵 Compensation & Benefits

Salary Range: A competitive salary will be offered, commensurate with experience and the local market in Juba, South Sudan. Research indicates that for a Graphic Designer with 3-5 years of experience in Juba, South Sudan, the average salary can range from approximately $18,000 to $30,000 USD per year. This estimate considers the cost of living, industry benchmarks, and the typical compensation for roles in the non-profit and social enterprise sectors in the region. Specific figures will be determined during the hiring process.

Benefits:

• Competitive salary.

• Potential for a performance-based bonus.

• Comprehensive health insurance for self and family.

• Staff savings and provident fund.

• Negotiated bank rates for long-term employees.

• Generous annual leave.

• Parental leave.

• Sabbatical options.

• Opportunities for learning and professional growth within a mission-driven organization.

Working Hours: The standard working hours are approximately 40 hours per week, typical for a full-time role. Flexibility may be required depending on project deadlines and campaign needs.

📝 Enhancement Note: Salary estimation is provided with a clear methodology and disclaimer. The benefits are detailed and highlight Inkomoko's commitment to employee well-being and long-term engagement, which are attractive to professionals in the development and social enterprise sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Enterprise / Development / Entrepreneurship Support. Inkomoko operates in a dynamic and impactful sector, focused on economic development and livelihood improvement through entrepreneurship in East and Central Africa.

Company Size: 900+ staff across 50 offices. This indicates a large, established organization with significant reach, offering opportunities for collaboration across diverse teams and geographies.

Founded: 2012. With over a decade of operation, Inkomoko has a proven track record and a solid foundation for growth, as evidenced by its recognition as one of Africa's fastest-growing companies.

Team Structure:

• The Graphic Designer reports to the Regional Communications Manager.

• They will work closely with the Campaigns Manager and Digital Media Manager.

• Collaboration will extend across various country teams and functions within the organization.

• The structure suggests a matrixed environment where specialized roles support broader campaign and communication efforts. Methodology:

• Data-Driven Storytelling: Inkomoko emphasizes turning data and research into compelling visual narratives to showcase impact and drive engagement.

• Entrepreneurial Support Ecosystem: The organization provides a holistic approach, combining training, consulting, access to finance, and systems change initiatives.

• Growth and Scalability: The company's strategic plan focuses on expanding its reach and impact, indicating a culture of ambition and continuous improvement.

• Values-Centric Operations: Inkomoko's core values (Purpose, Achievement, Improvement, Bravery, We Eat Goat) are integral to its operational approach and team interactions.

Company Website: https://www.inkomoko.com/

📝 Enhancement Note: The company context is fleshed out to highlight the impact-driven nature of Inkomoko, its scale, and its established presence. The "Methodology" section connects the company's overall approach to how a Graphic Designer would operate within it, emphasizing data, impact, and growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized individual contributor within the Communications function, likely at an early to mid-career stage for a dedicated graphic designer. It offers a pathway to deepen expertise in brand and digital design within a mission-driven context.

Reporting Structure: Reporting to the Regional Communications Manager provides a clear line of oversight and mentorship. The close collaboration with Campaigns and Digital Media Managers ensures integration into key strategic initiatives.

Operations Impact: The Graphic Designer's role is crucial in amplifying Inkomoko's mission and impact. By creating clear, compelling visual communications, they directly contribute to:

• Enhancing brand perception and recognition across diverse markets.

• Effectively communicating program outcomes and success stories to stakeholders, funders, and beneficiaries.

• Supporting campaign effectiveness and digital engagement metrics.

• Ensuring a consistent and professional brand presence that builds trust and credibility. Growth Opportunities:

• Skill Specialization: Deepen expertise in digital design, motion graphics, data visualization, and potentially AI-assisted design tools.

• Cross-Cultural Design Proficiency: Gain experience adapting designs for multiple countries, languages, and cultural contexts, becoming a valuable asset for international organizations.

• Brand System Development: Contribute to and potentially lead the evolution of Inkomoko's design systems and brand guidelines.

• Leadership in Design: As experience grows, potentially mentor junior designers or take on lead design responsibilities for major campaigns or initiatives.

• Industry Exposure: Work within the vibrant social enterprise and development sector, building a unique portfolio and network.

📝 Enhancement Note: The career analysis focuses on how this specific role contributes to the broader "operations" of the organization (communications operations) and outlines clear growth trajectories within the design field and the social impact sector.

🌐 Work Environment

Office Type: The role is on-site in Juba, South Sudan. This suggests a collaborative office environment where in-person interaction with colleagues is expected and valued.

Office Location(s): Juba, Central Equatoria, South Sudan. This specific location implies working within the local South Sudanese context, interacting with local teams and understanding regional nuances.

Workspace Context:

• Collaborative Environment: Expect to work closely with writers, campaign managers, digital media specialists, and potentially other teams across the organization, fostering a dynamic and interactive workspace.

• Access to Operations Tools: The role will likely involve standard office technology and access to design software and collaboration platforms used by Inkomoko.

• Team Interaction: Opportunities for direct communication and feedback loops with colleagues, facilitating efficient project execution and knowledge sharing.

Work Schedule: The standard work schedule is likely Monday to Friday, approximately 40 hours per week. While specific hours may vary, the on-site nature suggests a structured work environment.

📝 Enhancement Note: The description of the work environment focuses on the on-site aspect and the implications for collaboration and interaction, which is important for candidates considering relocation or local employment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Screening: Review of CV and portfolio to assess technical skills, creativity, and alignment with requirements.

• Portfolio Review & Discussion: A dedicated session to walk through selected portfolio projects, focusing on your role, strategic decisions, and outcomes. Expect questions about your design process and problem-solving approaches.

• Skills-Based Assessment/Challenge: Potentially a design challenge or practical exercise to evaluate your ability to respond to a brief, apply brand guidelines, and showcase your technical proficiency under timed conditions.

• Behavioral & Cultural Fit Interview: Discussions focused on Inkomoko's values (Purpose, Achievement, Improvement, Bravery, We Eat Goat), collaboration style, and how you handle feedback and challenges.

• Final Interview: Likely with the hiring manager and potentially other key stakeholders to confirm suitability and discuss logistics.

Portfolio Review Tips:

• Curate Strategically: Select 6-10 projects that best showcase your range, strategic thinking, and ability to meet the specific requirements of this role (digital, brand, data visualization if applicable).

• Tell a Story: For each project, be prepared to articulate the objective, audience, your process, key decisions, and measurable impact. Use the requested write-up format for one key project.

• Highlight Your Contribution: Clearly distinguish your work from team efforts, emphasizing your specific contributions and skills.

• Showcase Technical Proficiency: Ensure your digital assets are well-executed, and be ready to discuss your software usage and workflow.

• Demonstrate Brand Understanding: Include examples that show your ability to adhere to and creatively extend brand guidelines.

• Prepare for Accessibility: Be ready to discuss how you incorporate accessibility principles into your designs.

Challenge Preparation:

• Deconstruct the Brief: Understand the core objective, target audience, and key message.

• Brand Alignment: Review Inkomoko's brand guidelines beforehand to ensure your response aligns with their visual identity.

• Time Management: Practice creating a design concept and mock-ups within a limited timeframe.

• Justify Decisions: Be prepared to articulate the reasoning behind your design choices, linking them back to the brief and best practices.

📝 Enhancement Note: This section provides a practical roadmap for candidates, detailing the expected interview stages and offering specific, actionable advice for portfolio preparation and potential design challenges, tailored to a graphic design role within a mission-driven organization.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required in Adobe Illustrator (vector graphics, logos, illustrations), Photoshop (image editing, manipulation, digital assets), and InDesign (layout, reports, print materials).

• Figma: Working ability for collaborative design, prototyping, and creating editable templates.

• Canva: Experience developing editable templates, likely for use by non-designers or for rapid content creation.

Analytics & Reporting:

• While not direct analytics tools, the role requires designing for platforms where performance data is tracked. Understanding how design impacts engagement metrics (e.g., click-through rates, shares, views) is crucial.

• Ability to design infographics and data visualizations that clearly communicate insights from reports. CRM & Automation:

• No direct CRM or automation tools are specified for this role, but collaboration with teams who use these systems will be common. Understanding how visual assets integrate into broader marketing or communication automation workflows is beneficial. Other Potential Tools:

• Motion Graphics/Video Editing: Adobe After Effects, Premiere Pro (desirable).

• Project Management/Collaboration: Experience with planning systems used by the Communications team (e.g., Asana, Trello, Monday.com - specific tool not mentioned but implied).

• Generative AI Tools: Experience with AI for ideation, image editing, or workflow support is desirable.

📝 Enhancement Note: The technology stack is clearly defined, focusing on core design software. The inclusion of Figma and Canva highlights a modern workflow that balances professional design with accessibility for broader team use. The mention of AI tools reflects current industry trends.

👥 Team Culture & Values

Operations Values:

• Purpose: A strong commitment to solutions-oriented work, producing high-quality outputs, and contributing to Inkomoko's global leadership in supporting entrepreneurs.

• Achievement: A drive to push personal boundaries and strive for excellence, consistently delivering impactful design work.

• Improvement: Humility in seeking and providing open, accurate feedback, and a dedication to continuous learning and professional growth in design craft.

• Bravery: Willingness to take creative risks, propose innovative design solutions, and foster a compassionate and inclusive environment for collaboration.

• We Eat Goat: A spirit of camaraderie, celebrating successes together, and supporting each other through challenges, reflecting a strong sense of teamwork and shared mission.

Collaboration Style:

• Cross-functional Integration: Close partnership with writers, campaign managers, digital media specialists, and other teams to ensure visual and textual content are cohesive.

• Feedback-Driven: Openness to constructive criticism and a proactive approach to incorporating feedback to enhance design outcomes.

• Knowledge Sharing: A culture that encourages sharing insights on design trends, platform changes, and best practices to elevate the entire team's capabilities.

• Efficiency-Focused: Working within planning systems and advising teams on feasibility to ensure timely and effective project delivery.

📝 Enhancement Note: The integration of Inkomoko's specific values directly into the team culture section provides candidates with a clear understanding of the expected behaviors and mindset, which is crucial for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining Inkomoko's established brand identity while creating fresh, engaging visuals for diverse campaigns and audiences.

• Translating Complex Data into Accessible Visuals: Effectively communicating intricate research, data, and impact stories in a way that is easily understood by various stakeholders.

• Adapting to Evolving Digital Platforms: Keeping pace with rapid changes in social media algorithms, content formats, and design best practices across multiple digital channels.

• Managing Diverse Stakeholder Needs: Collaborating with teams across different countries and departments, each with unique communication objectives and expectations.

• Resourcefulness in a Developing Context: Potentially working with limited resources or specific technical constraints in the Juba, South Sudan office, requiring creative problem-solving.

Learning & Development Opportunities:

• Specialized Design Skills: Opportunities to deepen expertise in areas like motion graphics, advanced data visualization, UI/UX design principles, or AI-driven design workflows.

• Cross-Cultural Communication Design: Gaining invaluable experience in designing for diverse linguistic and cultural contexts across East and Central Africa.

• Brand Strategy Contribution: Potentially influencing the evolution of Inkomoko's visual identity and design systems.

• Impact Measurement: Learning to connect design efforts directly to organizational objectives and measure their effectiveness through performance data.

• Industry Immersion: Working within the impactful social enterprise sector, building a unique professional profile.

📝 Enhancement Note: The challenges are framed not just as obstacles but as opportunities for skill development and strategic thinking, aligning with Inkomoko's value of "Improvement." The growth opportunities are specific to design and the unique context of working for a social enterprise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex data or research into a clear visual infographic. What was the objective, who was the audience, and what was your process?" (Focus on your approach to information design and strategic communication).

• "How do you ensure brand consistency across multiple digital platforms and campaign materials, especially when dealing with different country contexts?" (Prepare to discuss brand guidelines, template usage, and adaptation strategies).

• "Walk us through a project where you had to manage multiple stakeholders with potentially conflicting feedback. How did you navigate this to achieve a successful design outcome?" (Highlight your collaboration, communication, and decision-making skills). Company & Culture Questions:

• "Based on our values, how do you see yourself contributing to Inkomoko's mission and culture?" (Research the values and think about specific examples of how your work ethic and approach align).

• "How do you approach receiving and giving constructive feedback on creative work?" (Demonstrate openness to improvement and collaborative spirit).

• "Inkomoko supports entrepreneurs. How would your design work specifically aim to represent these entrepreneurs with dignity and accuracy?" (Show empathy and understanding of the organization's beneficiaries). Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear beginning (objective), middle (process, decisions), and end (results, impact).

• Highlight Strategic Choices: For each project, emphasize why you made certain design decisions, not just what you did. Connect these choices to the project's goals.

• Quantify Impact: Where possible, present metrics or feedback that demonstrate the success of your designs (e.g., increased engagement, positive client feedback, successful print runs).

• Demonstrate Technical Range: Showcase versatility in tools and output types (digital, print, potentially motion).

• Be Ready for Deep Dives: Anticipate questions about specific software techniques, design challenges, and your role within team projects.

📝 Enhancement Note: The interview preparation section provides concrete examples of questions tailored to the role and Inkomoko's context, along with strategic advice for answering them and presenting the portfolio effectively.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided jobs portal.

• Portfolio Customization: Curate your portfolio to highlight 6-10 projects that best demonstrate your skills in digital design, brand application, and strategic visual communication, relevant to Inkomoko's mission.

• Resume Optimization: Ensure your CV clearly details your 3-5 years of experience, advanced proficiency in Adobe Creative Suite, Figma, and Canva, and any desirable skills like motion graphics or AI tool usage. Quantify achievements where possible.

• Prepare Your Project Write-up: Select one key project from your portfolio and prepare a concise write-up detailing its objective, audience, your role, design decisions, and outcomes, as requested.

• Research Inkomoko: Familiarize yourself with Inkomoko's mission, values, recent campaigns, and the communities they serve. Understand their brand aesthetic and communication style.

• Practice Your Presentation: Rehearse walking through your portfolio, focusing on articulating your strategic thinking, design process, and the impact of your work clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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