Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Homey

Location: Colombo, Western Province, Sri Lanka

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: June 03, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of compelling visual assets for a diverse range of marketing channels, encompassing both digital platforms and physical print collateral, critically supporting Go-To-Market (GTM) initiatives.

• Master the intricacies of print production, ensuring all materials, from packaging to large-scale displays, adhere to stringent technical specifications, thereby maintaining brand integrity and production quality.

• Leverage advanced proficiency in Figma for collaborative digital design and the development of web assets, crucial for a seamless user experience in digital product offerings.

• Champion the integration of generative AI tools to enhance creative workflows, accelerate idea generation, and produce innovative visual content while upholding unwavering brand consistency.

• Manage a dynamic and demanding project pipeline, demonstrating exceptional agility and the capacity to deliver high-quality design solutions under tight deadlines within a fast-paced operational environment.

📝 Enhancement Note: This role, while titled "Graphic Designer," possesses significant GTM and operational undertones. The emphasis on fast-paced environments, tight deadlines, print production, and AI integration suggests a need for efficiency and strategic visual communication that directly supports business objectives. The mention of UI support via Figma and the potential for video/motion graphics further indicates a role that bridges creative execution with digital product development and marketing campaign support. The "UK work hours" detail implies a need for adaptability to international time zones, a common characteristic in global operations.

📈 Primary Responsibilities

• Conceptualize, design, and execute high-impact visual content for digital marketing channels, including social media campaigns, website assets, email newsletters, and online advertisements, ensuring alignment with GTM strategies.

• Develop and prepare print-ready artwork for a variety of materials such as packaging, billboards, event signage, and promotional collateral, meticulously managing color profiles, bleeds, and margins to guarantee flawless output.

• Collaborate with product and marketing teams using Figma to design and refine user interface elements, web graphics, and other digital assets that enhance user experience and support product launches.

• Proactively explore and integrate generative AI tools (e.g., Midjourney, DALL-E, Stable Diffusion) into the design process to expedite ideation, generate unique visual concepts, and create preliminary assets, ensuring brand guidelines are maintained.

• Effectively manage multiple design projects concurrently, prioritizing tasks, communicating progress, and consistently delivering exceptional creative work within demanding timelines, demonstrating robust project management capabilities.

• Contribute to the development and maintenance of brand style guides, ensuring visual consistency across all touchpoints and reinforcing brand identity in all design outputs.

• Stay abreast of emerging design trends, AI technologies, and best practices in both digital and print media to continuously innovate and elevate the creative output.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design with modern digital demands and operational efficiency. The emphasis on "print media mastery," "UI support," and "AI integration" suggests a need for a versatile designer who can adapt to various technical requirements and leverage technology for speed and innovation. The mention of "fast-paced environment" and "tight deadlines" directly points to the operational demands of the role, requiring strong time management and prioritization skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of design principles, typography, color theory, and visual communication is paramount. Equivalent practical experience will be considered.

Experience: 2-5 years of professional graphic design experience, preferably within an agency or in-house marketing/operations team, with a proven track record of delivering high-quality creative assets across digital and print mediums.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite, with a strong emphasis on Adobe Illustrator and Adobe Photoshop for vector graphics, image manipulation, and layout design.

• Hands-on, advanced experience with Figma for UI/UX design, collaborative workflows, and the creation of interactive prototypes or digital assets.

• Demonstrated experience and a clear understanding of integrating generative AI tools (e.g., text-to-image generators, AI-powered design assistants) into a professional creative workflow.

• Deep knowledge of print production processes, including pre-press requirements, color correction, file preparation (e.g., CMYK, Pantone), and an understanding of various printing techniques and materials.

• Exceptional visual communication skills, with the ability to translate complex ideas into clear, engaging, and aesthetically pleasing designs.

• Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet stringent deadlines in a high-pressure, fast-paced environment.

Preferred Skills:

• Proficiency in video editing software such as Adobe Premiere Pro, with the ability to create engaging short-form video content, GIFs, or animations for social media platforms (e.g., TikTok, Instagram Reels).

• Experience with motion graphics creation using Adobe After Effects, enhancing digital assets with dynamic visual elements.

• Familiarity with digital animation principles and tools for creating animated GIFs or short video clips.

• Basic understanding of web design principles and how design assets translate to web performance and user experience.

📝 Enhancement Note: The "AI Tool Proficiency" requirement is a significant differentiator, indicating the company's forward-thinking approach and need for designers who can leverage emerging technologies for efficiency. The explicit mention of "Print Media Mastery" alongside digital skills suggests a role that requires versatility across different production environments, common in GTM operations where diverse collateral is often needed. The "Bonus Points" section heavily emphasizes video and motion, suggesting a strategic push towards dynamic content creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a diverse range of design projects, with a strong emphasis on both digital and print collateral.

• Specific case studies demonstrating the end-to-end design process for at least two distinct projects: one focused on digital assets (e.g., website graphics, social media campaigns) and one on print media (e.g., packaging, brochures, event displays).

• Clear articulation of the design problem, your creative process, the tools and technologies used (including any AI integrations), and the measurable impact or outcome of your work.

Process Documentation:

• For each portfolio piece, include a brief explanation of the workflow followed, highlighting how project requirements were translated into design solutions.

• Showcase an understanding of print production workflows, including file preparation, color management, and collaboration with printers.

• Illustrate how AI tools were utilized within the design process to enhance efficiency, generate ideas, or create assets, detailing the specific tools and methodologies employed.

• Provide examples of how design assets were adapted for different platforms or media, demonstrating an understanding of optimization for various channels.

📝 Enhancement Note: The explicit requirement for a portfolio that includes "practical AI tool integration" and "print media" is critical. This indicates the company is looking for a designer who can not only create aesthetically pleasing work but also execute efficiently and adhere to technical production standards, a key aspect of operational excellence in creative departments. The emphasis on process documentation within the portfolio suggests a desire for candidates who understand workflow and can articulate their methodologies.

💵 Compensation & Benefits

Salary Range:

• Given the role's location in Colombo, Sri Lanka, and the specified experience level (2-5 years), a competitive local salary range would typically fall between LKR 1,500,000 to LKR 3,000,000 annually. This estimate considers the demand for skilled graphic designers with AI and print production expertise.

Benefits:

• Professional Development: Access to training, workshops, and resources to enhance design skills, explore new technologies (including advanced AI tools), and stay current with industry trends.

• Career Progression: Clear pathways for advancement within the design team or related creative/marketing functions, offering opportunities to take on more complex projects and leadership roles.

• Work-Life Balance: A supportive work environment that emphasizes maintaining a healthy balance between professional responsibilities and personal life, potentially through flexible scheduling options or robust PTO policies.

• UK Work Hours: Adherence to UK work hours (e.g., 9 AM to 5 PM GMT/BST) may offer opportunities for asynchronous collaboration with international teams and potentially longer periods of focused, uninterrupted work during certain parts of the day, depending on the specific team's operational needs.

Working Hours: 40 hours per week, operating within UK work hours. This may require flexibility for communication with teams in different time zones, a common aspect of global operations.

📝 Enhancement Note: The salary estimate is based on general market data for graphic designers in Colombo with 2-5 years of experience, adjusted for the specific advanced skills (AI, print production, Figma) requested. The "open to discussing salaries" note is a common hiring practice to attract a wider talent pool. The "UK work hours" is a significant operational detail that impacts daily schedules and collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Homey operates within the technology sector, likely focusing on consumer-facing applications or services, given the need for strong visual branding and digital assets. The company's emphasis on AI tools suggests a forward-thinking, innovation-driven culture.

Company Size: While not explicitly stated, the existence of a dedicated workable job page and the need for specific roles like Graphic Designer suggests a growing organization, potentially ranging from a startup to a mid-sized company (e.g., 50-500 employees). This implies a dynamic environment where individual contributions are highly visible and impactful.

Founded: The founding date is not provided, but the company's focus on modern technologies like AI and Figma indicates it is likely a relatively recent or rapidly evolving entity.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department, potentially reporting to a Creative Lead, Marketing Manager, or Head of Design.

• The team is expected to be cross-functional, collaborating closely with marketing, product development, sales, and potentially engineering teams to support GTM strategies and product enhancements.

Methodology:

• Data-Driven Design: Emphasis on using data and user feedback to inform design decisions, ensuring visual assets are not only aesthetically pleasing but also effective in achieving business objectives.

• Agile Creative Production: Utilizing agile principles to manage creative projects, allowing for rapid prototyping, iterative design, and quick adaptation to feedback and market changes.

• Technology Integration: Proactive adoption and integration of new technologies, such as AI design tools and collaborative platforms like Figma, to drive efficiency and innovation.

Company Website: https://homey.app/

📝 Enhancement Note: The company's likely focus on technology and AI suggests a culture that values innovation, efficiency, and data-informed decision-making. The "fast-paced" and "adaptable" requirements point towards an agile operational structure. The size of the company will influence the level of autonomy and the scope of responsibilities for this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2-5 years of experience. It is an individual contributor role with significant responsibility for executing design strategies that support GTM and operational objectives. The emphasis on AI and print production suggests a specialization within graphic design, offering a unique career trajectory.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Design Manager, or a senior member of the Marketing or Operations team. This position may involve collaboration with various departments, including Product, Marketing, and Sales, requiring strong communication and stakeholder management skills.

Operations Impact: The Graphic Designer's work directly impacts Homey's GTM strategy by creating visually compelling assets for marketing campaigns, product launches, and brand communication. High-quality, on-brand visuals are crucial for customer acquisition, engagement, and retention, directly influencing revenue generation and operational efficiency in marketing execution. The ability to leverage AI for faster asset creation also contributes to operational efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in areas like UI/UX design, motion graphics, AI-assisted design, or advanced print production, potentially leading to senior or lead specialist roles.

• Leadership: Progress to a Senior Graphic Designer or Art Director position, mentoring junior designers and leading creative projects, with potential for managing design teams.

• Cross-Functional Roles: Transition into related fields such as Product Design, Marketing Campaign Management, or Brand Management, leveraging design skills and understanding of GTM operations.

• Continuous Learning: Opportunities to stay at the forefront of design technology, including AI, by attending industry conferences, workshops, and pursuing certifications.

📝 Enhancement Note: The growth opportunities highlight how a specialized graphic design role can evolve into leadership or broader strategic functions within a tech-focused company. The emphasis on operational impact underscores the importance of this role in supporting broader business goals.

🌐 Work Environment

Office Type: The role is on-site in Colombo, indicating a traditional office-based work environment. This setting likely fosters direct collaboration, spontaneous brainstorming, and team cohesion.

Office Location(s): Colombo, Western Province, Sri Lanka. Specific details about the office amenities, accessibility, and proximity to public transport or key city areas would typically be available upon further inquiry.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with colleagues from various departments to facilitate effective design execution for GTM initiatives.

• Access to necessary design software (Adobe Creative Suite, Figma) and potentially hardware (powerful workstations) will be provided. The company's adoption of AI suggests they are likely investing in relevant technology.

• Opportunities for regular team meetings, design critiques, and cross-functional project discussions will be integral to the daily workflow.

Work Schedule: The role operates on a 40-hour work week, following UK work hours. This structure may offer periods of focused, uninterrupted work, particularly beneficial for design tasks, while also requiring adaptability for communication with teams in different time zones.

📝 Enhancement Note: The on-site requirement suggests a preference for direct collaboration, which can be advantageous for complex creative projects and team integration. The UK work hours are a significant factor for daily scheduling and communication logistics within a global organization.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, crucially, your portfolio. Applications without a portfolio demonstrating relevant skills (graphic design, print, AI integration) will likely be disqualified.

• Technical Assessment/Portfolio Review: A deeper dive into your portfolio, potentially involving a discussion about specific projects, your design process, and how you utilized tools like Adobe Creative Suite, Figma, and AI. This may include a design challenge.

• Skills-Based Interview: Questions focusing on your experience with print production, AI tool integration, and your ability to work in a fast-paced, deadline-driven environment. Expect scenario-based questions.

• Cultural Fit Interview: An assessment of your collaboration style, adaptability, and alignment with Homey's company culture, likely involving interactions with potential team members and managers.

Portfolio Review Tips:

• Curate Strategically: Highlight projects that best showcase your expertise in digital design, print production, and AI-assisted design. Include at least one strong example of each.

• Showcase Process: For key projects, detail your thought process, the problem you were solving, the tools you used (specifically mentioning AI), and the rationale behind your design decisions.

• Quantify Impact: Where possible, include metrics or outcomes that demonstrate the effectiveness of your designs (e.g., engagement rates for social media assets, successful print runs).

• User-Centricity: If applicable, demonstrate how your designs considered user experience, especially for UI/UX related projects in Figma.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Be prepared for a design challenge that may test your ability to quickly conceptualize, design, and adapt to feedback, potentially incorporating AI tools or simulating print constraints.

• Practice articulating your design choices clearly and concisely, explaining the "why" behind your creative decisions, especially under time pressure.

• Familiarize yourself with Homey's brand (if possible through their website) to understand their existing visual identity and tailor any challenge responses accordingly.

📝 Enhancement Note: The emphasis on the portfolio, particularly the inclusion of AI and print, is paramount. Candidates must be ready to walk through their process and defend their choices, demonstrating not just creativity but also operational efficiency and technical understanding. The "UK work hours" might influence the scheduling of interviews.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, with a focus on Adobe Illustrator (vector graphics, logos, illustrations) and Adobe Photoshop (image editing, digital asset creation, mockups).

• Figma: Strong, hands-on experience for UI/UX design, prototyping, and collaborative digital asset creation.

• Generative AI Tools: Proven experience with AI tools for design ideation, asset generation, and workflow acceleration (e.g., Midjourney, DALL-E, Stable Diffusion, Adobe Firefly).

Analytics & Reporting:

CRM & Automation:

Video & Motion Graphics (Preferred):

• Adobe Premiere Pro: For video editing and creation of short-form video content.

• Adobe After Effects: For motion graphics, animations, and visual effects.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and AI tools signifies the core technical requirements. The preferred skills in video and motion graphics suggest a growing need for dynamic content within the company's GTM strategy.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore and adopt new technologies like AI to improve creative processes and outcomes.

• Efficiency & Agility: A commitment to working quickly, managing multiple projects effectively, and adapting to changing priorities without compromising quality.

• Quality & Craftsmanship: A dedication to producing high-caliber design work that meets stringent technical and brand standards, particularly for print.

• Collaboration: An emphasis on teamwork, open communication, and cross-functional partnership to achieve shared GTM and business objectives.

• Continuous Improvement: A mindset of learning and evolving, staying current with design trends and technologies.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing, product, and potentially sales teams, requiring clear communication and the ability to translate diverse needs into effective visual solutions.

• Feedback-Driven: A culture that encourages constructive feedback on designs to ensure alignment and continuous improvement.

• Proactive Communication: Given the fast-paced environment and UK work hours, proactive updates and clear communication about project status and potential roadblocks are essential.

📝 Enhancement Note: The values highlight a blend of creative excellence with operational efficiency, characteristic of successful GTM teams in tech companies. The collaboration style emphasizes the need for strong interpersonal skills and adaptability to a global work structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality designs under tight deadlines in a fast-paced environment.

• AI Integration Mastery: Effectively leveraging AI tools to enhance, not replace, creative judgment and maintain brand integrity.

• Print Production Complexity: Navigating the technical nuances of print production to ensure flawless execution across various media.

• Cross-Time Zone Collaboration: Effectively communicating and collaborating with teams operating under UK work hours.

• Diverse Project Demands: Adapting to a wide range of design needs, from social media graphics to large-scale print collateral and UI elements.

Learning & Development Opportunities:

• Advanced AI Design Training: Access to resources and training to deepen expertise in generative AI for creative applications.

• Specialized Design Workshops: Opportunities to attend workshops focused on motion graphics, UI/UX, or advanced print techniques.

• Industry Conferences: Potential for attending design and technology conferences to stay ahead of trends.

• Mentorship: Guidance from senior designers or creative leads within the organization.

📝 Enhancement Note: The challenges are directly tied to the core requirements of the role: speed, quality, technical proficiency, and adaptability. The growth opportunities are geared towards skill enhancement and career progression within the design and technology landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to deliver a complex design project under extremely tight deadlines. How did you manage your time and ensure quality?" (Focus on process, prioritization, and efficiency).

• "How have you integrated AI tools into your design workflow? Can you provide an example of how it improved your process or the final output?" (Highlight specific tools, benefits, and any challenges).

• "Walk me through your process for preparing a design file for print production. What are the key considerations?" (Demonstrate technical knowledge of print).

Company & Culture Questions:

• "What do you know about Homey and our mission/products? How do you see your design skills contributing to our goals?" (Research the company website).

• "How do you handle constructive criticism on your designs?" (Demonstrate openness to feedback and collaborative improvement).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio to clearly showcase digital, print, and AI-integrated projects.

• Storytelling: For each project, tell a story: the problem, your solution (including process and tools), and the outcome.

• Highlight Key Skills: Explicitly point out where you demonstrated expertise in Adobe Suite, Figma, AI tools, and print production.

• Be Conversational: Be prepared to discuss your work in detail, answer questions about your choices, and engage in a dialogue about design.

📝 Enhancement Note: Interview preparation should heavily focus on the unique aspects of this role: AI integration, print production, and working within a fast-paced, globally distributed team. Demonstrating a blend of creativity and operational awareness will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio prominently features examples of digital design, print media projects, and, crucially, practical applications of AI tools within your creative process.

• Tailor Your Resume: Highlight your experience with Adobe Creative Suite, Figma, AI design tools, and print production. Quantify achievements where possible, focusing on speed, quality, and impact.

• Prepare Your Narrative: Be ready to articulate your design process, your experience with fast-paced environments, and how you manage multiple projects effectively. Practice presenting your portfolio with clear storytelling.

• Research Homey: Understand their brand, products, and mission to articulate how your design skills can contribute to their GTM strategy and overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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