Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: High Tide

Location: São Paulo, Brazil (Remote)

Job Type: Full-Time Contractor

Category: Creative & Media / Art & Design

Date Posted: September 02, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is a key contributor to High Tide's creative output, focusing on developing a wide range of visual assets for sales, marketing, and purchasing departments.

• The Graphic Designer will be responsible for both static and dynamic visual content, including print materials, digital assets, motion graphics, and video editing.

• A strong emphasis will be placed on maintaining brand consistency across all touchpoints, from packaging and signage to email campaigns and web elements.

• The position requires a blend of creative design skills, technical proficiency in design software, and an understanding of digital marketing and e-commerce best practices.

📝 Enhancement Note: While the job title is "Graphic Designer," the extensive responsibilities including motion graphics, video editing, and digital marketing asset creation indicate a role that bridges traditional graphic design with digital content creation and marketing operations support. The "contractor" status and remote nature, particularly supporting North American operations from Brazil, are critical details for potential applicants.

📈 Primary Responsibilities

• Motion Graphics & Animation: Conceptualize and produce engaging motion graphics, animated assets, and visual effects for social media, digital advertising, and campaign content, including animated text, product callouts, and branded elements.

• Video Editing: Edit short-form video content for various digital platforms (Instagram, TikTok, Facebook, YouTube), creating promotional videos, product showcases, and platform-optimized assets.

• Email Marketing Design: Develop visually compelling email layouts to drive engagement, click-through rates, and sales, including designing templates, manipulating photos, and creating digital animations, with a target of multiple high-quality emails per week.

• Web Design Support: Assist in expanding the company's brand identity online, design digital animations, and create graphics for web platforms, leveraging knowledge of trends and design technologies.

• Retail Environment Design: Create impactful interior and exterior store designs, including wall graphics, window displays, posters, POP displays (counter, shelf, sidekicks), and signage (banners, aisle talkers, wobblers), as well as animations for in-store TV screens.

• Packaging Design: Generate innovative packaging concepts based on market research and creative briefs, produce dielines for various packaging types (boxes, wrappers, labels), and ensure compliance with customer style guides and branding guidelines.

• Product & Print Collateral: Design and format product instructions, catalogs, brochures, and other print collateral, producing necessary illustrations and potentially capturing lifestyle photography.

• File Production & Quality Control: Prepare final production-ready files, including outlining text, managing color swatches, and creating specification sheets, with thorough review for accuracy in files, color, and dieline precision.

• Organizational Efficiency: Collaborate with fellow designers to ensure accurate and efficient work, manage multiple projects with strict adherence to deadlines, and meticulously maintain and label files on the art server.

📝 Enhancement Note: The responsibilities are highly diverse, encompassing digital marketing execution (email, social media), retail merchandising, product packaging, and even some video production. This suggests the need for a versatile designer with strong project management and an understanding of how design impacts sales and marketing performance.

🎓 Skills & Qualifications

Education: Degree or Diploma in Graphic Design.

Experience: 2-5 years of graphic design experience, with a strong portfolio showcasing expertise in print, multimedia, and animation.

Required Skills:

• Graphic Design Software Proficiency: Essential mastery of Adobe Creative Cloud, specifically Illustrator, Photoshop, and InDesign, operating within a MAC environment.

• Motion Graphics & Animation: Proven ability to create dynamic visual content and animated elements for digital platforms.

• Video Editing: Experience in editing short-form video content for social media and digital advertising.

• Email Design Platforms: Intermediate knowledge of email marketing platforms, specifically Klaviyo, for designing engaging email campaigns.

• Web Content Support: Familiarity with web design principles and platforms like Shopify and WordPress for creating and updating web assets.

• Print & Packaging Design: Demonstrated expertise in designing for print, including signage, POP displays, and retail packaging, with the ability to produce accurate dielines.

• English Fluency: Strong verbal and written English communication skills are mandatory for effective collaboration with the North American business operations.

• Organizational & Multitasking Skills: Exceptional ability to manage multiple projects concurrently, maintain meticulous file organization, and adhere strictly to deadlines.

Preferred Skills:

• Illustration & Photography: Experience in producing technical illustrations and potentially capturing lifestyle photography.

• MS Office Suite: Intermediate knowledge of Microsoft Office applications.

• E-commerce & Retail Branding: Understanding of branding strategies within the cannabis, e-commerce, and retail sectors.

• Basic Tagging/Programming: Basic understanding of web tagging or programming concepts relevant to digital asset deployment.

📝 Enhancement Note: The requirement for specific platform knowledge like Klaviyo, Shopify, and WordPress, alongside Adobe Creative Cloud, indicates a need for a designer who can not only create assets but also understand their deployment and performance in digital marketing contexts. English fluency is a critical non-negotiable for this role supporting international operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-5 years of design work, with a strong emphasis on print, multimedia, and animation capabilities.

• Demonstrations of expertise in creating assets for digital advertising, social media, email campaigns, and retail environments.

• Examples of successful retail packaging concepts and dieline creation.

• Case studies or examples illustrating the design process from brief to final output, highlighting problem-solving and creative solutions.

• Work samples that align with brand identity development and maintenance. Process Documentation:

• Showcase examples of workflow management for multiple concurrent projects, demonstrating organization and adherence to deadlines.

• Include instances where design decisions were informed by research into design technologies, trends, or competitor analysis.

• Evidence of collaboration with cross-functional teams (e.g., sales, marketing) to achieve design objectives.

• Examples of producing final production-ready files and conducting thorough quality control checks.

📝 Enhancement Note: For a role involving diverse creative output and collaboration, the portfolio must be well-organized and clearly articulate the candidate's design process, problem-solving approach, and ability to deliver high-quality, on-brand assets across various media.

💵 Compensation & Benefits

Salary Range: As this is a remote contractor position based in São Paulo, Brazil, supporting North American business operations, a competitive hourly rate or project-based compensation would be expected. Based on industry benchmarks for experienced graphic designers with motion graphics, video editing, and digital marketing asset creation skills in a major metropolitan area like São Paulo, and considering the EST hours requirement, a range of $25 - $45 USD per hour (or equivalent in BRL) is a reasonable estimate. This range accounts for the required experience level (2-5 years), specialized skills, and the need to work EST business hours.

Benefits:

• Flexible Remote Work: Opportunity to work remotely from São Paulo, Brazil.

• EST Business Hours Alignment: Work within North American business hours (EST), facilitating seamless collaboration with the primary business operations.

• Diverse Creative Exposure: Work on a broad spectrum of design projects for a leading cannabis enterprise, gaining experience across retail, e-commerce, and CPG branding.

• Contractor Engagement: Potential for ongoing contract work based on performance and business needs.

• Professional Development: Opportunity to stay current with design technologies and trends through practical application and research.

Working Hours: The role requires working EST business hours, which translates to approximately 40 hours per week, aligning with typical full-time contractor expectations for effective collaboration with the North American team.

📝 Enhancement Note: Salary estimation is based on general market data for graphic designers with specialized digital skills in a major Brazilian city, adjusted for the requirement to work North American EST hours and the contractor status. Benefits are typical for remote contractor roles, focusing on flexibility and professional exposure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Retail, E-commerce, Consumption Accessories, CBD, Wholesale Distribution, Licensing. High Tide operates across a highly regulated and rapidly evolving global cannabis market, emphasizing community growth and retail-forward strategies.

Company Size: High Tide is a significant global enterprise, described as the second-largest cannabis retailer globally by store count, with over 200 Canna Cabana™ locations in Canada alone, and a suite of e-commerce platforms and CBD brands. This indicates a large, dynamic, and well-established organization.

Founded: High Tide has a history of growth and recognition, having been named one of Canada’s Top Growing Companies for multiple consecutive years (2021-2024) and recognized by the Financial Times and TSX Venture 50. This suggests a culture of innovation, performance, and ambition.

Team Structure:

• The Graphic Designer will likely be part of a broader marketing or creative team, collaborating closely with sales, marketing, and purchasing departments.

• Given the remote contractor nature, the designer will need to be adept at working independently and integrating into remote team structures, with clear reporting lines likely to a Marketing Manager or Creative Director.

• Cross-functional collaboration is a core requirement, necessitating strong communication skills to bridge geographical and departmental divides. Methodology:

• High Tide emphasizes a "community-grown, retail-forward" approach, suggesting a focus on customer engagement and innovative retail experiences.

• The company's diversified operations across retail, e-commerce, and product development indicate a data-informed approach to strategy and a focus on performance metrics.

• As a designer, the methodology will involve translating business objectives into creative visual solutions that drive engagement and sales.

Company Website: www.hightideinc.com

📝 Enhancement Note: High Tide's extensive global presence and diversified business model in the cannabis industry suggest a fast-paced, innovative, and performance-driven environment. The designer will need to adapt to this dynamic landscape and contribute to a brand that is both community-focused and commercially ambitious.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the creative function, supporting broader GTM (Go-To-Market) operations through design. It requires specialized skills in graphic design, motion graphics, and digital asset creation.

Reporting Structure: The Graphic Designer will report to a manager or director within the marketing or creative department, likely based in North America, requiring clear communication and alignment with remote leadership.

Operations Impact: The designer's work directly impacts brand perception, marketing campaign effectiveness, sales collateral quality, and customer engagement across retail and e-commerce channels. Strong design can significantly influence conversion rates, brand loyalty, and overall sales performance by enhancing visual appeal and clarity.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, video editing, or packaging design within the cannabis industry.

• Cross-Functional Learning: Gain insights into sales, marketing, and e-commerce strategies by working closely with these departments.

• Portfolio Expansion: Build a robust portfolio with diverse projects for a global, publicly recognized company.

• Potential for Long-Term Contract: Successful contractors may have opportunities for extended engagements or future roles as the company grows.

• Industry Expertise: Develop specialized knowledge within the burgeoning cannabis industry's design and marketing landscape.

📝 Enhancement Note: While this is a contract role, the breadth of responsibilities and the opportunity to work with a leading global brand offer significant avenues for skill development and portfolio enhancement, which are crucial for career progression in the creative and operations support fields.

🌐 Work Environment

Office Type: This is a fully remote contractor position. There is no physical office in Brazil for High Tide.

Office Location(s): The role is based in São Paulo, Brazil, but without a physical office presence, the work environment is home-based. The company's primary operations are in North America and Europe, with a significant retail presence in Canada.

Workspace Context:

• Home Office: The designer will manage their own workspace, ensuring they have the necessary equipment and a conducive environment for creative work and remote collaboration.

• Digital Collaboration Tools: Expect extensive use of communication and project management tools (e.g., Slack, Asana, Trello, shared cloud storage) to connect with the North American team.

• Creative Tools: Access to and proficiency with Adobe Creative Cloud and other design software are essential.

• Team Interaction: Regular virtual meetings and communication channels will facilitate interaction with colleagues and stakeholders.

Work Schedule: The role requires adherence to EST business hours, necessitating a structured work schedule that aligns with the North American team's operational times, approximately 40 hours per week.

📝 Enhancement Note: The fully remote nature and requirement to align with EST hours mean candidates must be self-disciplined, possess excellent time management skills, and be comfortable with digital collaboration tools to be effective.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess qualifications, experience, and creative style. Emphasis will be on English proficiency and portfolio quality.

• Skills Assessment/Challenge: Candidates may be asked to complete a design challenge relevant to the role's responsibilities (e.g., creating a social media graphic, editing a short video clip, designing an email template) to evaluate practical skills and problem-solving abilities.

• Interview with Hiring Manager/Team: A virtual interview to discuss experience, portfolio, design process, approach to collaboration, and understanding of brand guidelines. Questions will likely focus on how candidates have handled similar projects and challenges.

• Final Review: Potential follow-up discussions to confirm fit, clarify details, and finalize contract terms.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase skills in motion graphics, video editing, email design, packaging, and print collateral relevant to a retail/e-commerce environment.

• Highlight Process: For key projects, briefly explain the brief, your creative process, challenges faced, and the final outcome, emphasizing how your design solved a problem or met an objective.

• Showcase Brand Adaptability: Include examples that demonstrate your ability to work within existing brand guidelines and adapt your style as needed.

• Quantify Impact (if possible): If any of your designs contributed to measurable results (e.g., increased engagement, sales lift), highlight these achievements.

• Ensure English Presentation: All portfolio descriptions and any accompanying documentation must be in clear, professional English.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge brief, paying attention to deliverables, constraints, and objectives.

• Time Management: Allocate your time effectively to complete the challenge within the given timeframe.

• Focus on Brand Consistency: Ensure any work produced aligns with High Tide's brand aesthetic and guidelines as understood from their website and the job description.

• Clear Communication: Be prepared to articulate your design choices and process if asked to present or discuss your challenge work.

📝 Enhancement Note: The emphasis on a portfolio in English and the potential for a design challenge highlight the need for candidates to demonstrate not only creative talent but also professional communication and execution skills tailored to the company's needs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Illustrator, Photoshop, and InDesign.

• Motion Graphics Software: Likely Adobe After Effects for creating animated assets and visual effects.

• Video Editing Software: Experience with video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) for short-form content.

• MAC Environment: The role specifies working on a MAC operating system.

Analytics & Reporting:

• Email Marketing Platforms: Intermediate knowledge of Klaviyo for designing and deploying email campaigns.

• Web Analytics (Implied): Understanding of how design impacts metrics on platforms like Shopify and WordPress.

CRM & Automation:

• E-commerce Platforms: Familiarity with Shopify for web design and content integration.

• Content Management Systems: Experience with WordPress for web design and content updates.

• Project Management Tools: Likely use of tools such as Slack, Asana, or Trello for communication and task management in a remote setting.

📝 Enhancement Note: The specified toolset, particularly Klaviyo, Shopify, and WordPress, indicates a need for a designer who is not just an artist but also understands the practical application and performance of their work within digital marketing and e-commerce ecosystems.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to bring fresh ideas and creative solutions to visual communication challenges.

• Brand Integrity: A strong commitment to upholding and enhancing brand identity and guidelines across all touchpoints.

• Efficiency & Productivity: The ability to manage multiple projects effectively, meet deadlines, and produce high-quality work in a timely manner.

• Collaboration & Communication: The capacity to work effectively with cross-functional teams and articulate design decisions clearly, especially in a remote setting.

• Data-Informed Design: An understanding that design decisions should ideally be informed by business objectives and performance metrics, particularly in marketing and e-commerce contexts.

Collaboration Style:

• Remote Integration: Proactive engagement with remote colleagues through digital channels, ensuring clear and consistent communication.

• Cross-Functional Partnership: Working closely with sales, marketing, and purchasing teams to understand their needs and translate them into effective visual assets.

• Feedback Exchange: Openness to receiving and providing constructive feedback to improve design outcomes and foster a collaborative creative process.

• Process Adherence: Willingness to follow established workflows for file management, project tracking, and quality control to ensure smooth operations.

📝 Enhancement Note: The company's industry and global reach suggest a culture that values both creativity and performance. For a remote contractor, demonstrating a proactive and collaborative approach, alongside strong communication skills, will be key to cultural integration.

⚡ Challenges & Growth Opportunities

Challenges:

• Geographical & Time Zone Differences: Effectively collaborating and maintaining seamless communication with a team operating primarily in EST business hours from Brazil.

• Brand Consistency Across Diverse Products: Ensuring consistent branding across a wide array of products, retail environments, and digital platforms for multiple High Tide brands.

• Pace of a Global Enterprise: Adapting to the fast-paced environment of a large, publicly traded company with diverse operational needs.

• Balancing Creative Freedom with Brand Guidelines: Delivering innovative designs while strictly adhering to established brand identity and compliance requirements.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in motion graphics, video editing, or specific e-commerce design platforms.

• Industry Insight: Gain valuable experience and knowledge within the rapidly evolving cannabis industry and its unique marketing challenges.

• Portfolio Building: Develop a robust portfolio with diverse, high-impact projects for a leading global company.

• Remote Work Best Practices: Hone skills in remote collaboration, project management, and independent work management.

📝 Enhancement Note: The challenges presented are typical for remote, international roles within dynamic industries. Successfully navigating these will offer significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating motion graphics for social media campaigns. How do you ensure they are engaging and on-brand?" (Focus on workflow, tools, and brand alignment)

• "Walk us through a challenging packaging design project you managed. What were the key considerations, and how did you meet them?" (Highlight problem-solving, dieline accuracy, and brand compliance)

• "How do you approach designing email campaigns to maximize engagement and click-through rates?" (Discuss strategy, audience segmentation, A/B testing concepts, and platform knowledge like Klaviyo)

• "How do you manage multiple design projects with competing deadlines, especially when working remotely?" (Emphasize organizational skills, prioritization, and communication strategies) Company & Culture Questions:

• "Based on your understanding of High Tide, how would you approach designing assets that align with our brand and appeal to our target audience?" (Demonstrate research and brand interpretation)

• "How do you stay updated on the latest design trends and technologies, and how have you integrated them into your work?" (Showcase proactivity and continuous learning)

• "What is your experience working with remote teams and across different time zones?" (Highlight communication and collaboration skills) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by skill category (motion graphics, email, packaging) or by project type.

• Tell a Story: For each selected project, briefly explain the client/objective, your role, the creative process, challenges, solutions, and the outcome. Use concise, professional English.

• Highlight Key Skills: Ensure your portfolio explicitly showcases your proficiency in Adobe Creative Cloud, motion graphics, video editing, email design (Klaviyo), and packaging dielines.

• Demonstrate Brand Adaptability: Include examples showing how you can adapt your style to different brand requirements.

• Technical Readiness: Be prepared to share your screen and present your portfolio digitally, ensuring a stable internet connection.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also a strong understanding of the business context, the ability to work effectively in a remote and international setting, and a clear, articulate communication style in English.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the High Tide careers portal.

• Customize Your Resume: Tailor your resume to highlight experience in motion graphics, video editing, email marketing design (Klaviyo), packaging design, and proficiency with Adobe Creative Cloud on a MAC. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio is well-organized, easily navigable, and prominently features your best work relevant to the job description. All descriptions and supporting materials must be in English.

• Prepare for a Design Challenge: Be ready to complete a practical design exercise that assesses your skills in a real-world scenario.

• Research High Tide: Familiarize yourself with High Tide's brands, products, and market position to better articulate your understanding and fit during interviews. Focus on their retail presence, e-commerce platforms, and overall brand messaging.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.