Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Hermann Forwarding

Location: Monmouth Junction, NJ, US

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-06-01

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive visual content creation and brand identity for Hermann Forwarding's marketing initiatives.

• Produce high-impact digital and print marketing assets, ensuring brand consistency across all platforms.

• Manage the company's visual asset library and support ad-hoc design requests from various teams.

• Translate creative concepts into polished, professional deliverables that align with company objectives.

📝 Enhancement Note: This role is positioned within the Marketing team, focusing on graphic design to support broader marketing and GTM (Go-To-Market) strategies. While not a direct RevOps or Sales Ops role, the output of this designer directly impacts sales enablement materials and marketing campaign effectiveness, requiring an understanding of B2B marketing and brand consistency.

📈 Primary Responsibilities

• Design engaging graphics for digital channels, including social media posts, digital advertisements, email templates, and internal communications.

• Create print-ready marketing collateral such as sales sheets, quarterly employee newsletters, trade show booth signage, and print advertisements.

• Develop artwork for mobile assets, including cab and trailer designs.

• Translate design briefs and requests into professional, on-brand visual solutions that meet project objectives.

• Ensure meticulous attention to detail and accuracy in all deliverables, upholding Hermann Services' brand standards.

• Respond efficiently to ad-hoc design requests from marketing and partner teams, effectively balancing multiple projects and competing priorities.

• Provide file support, update design templates, and fulfill quick-turn graphic needs as they arise.

• Edit and manage photographs, maintaining and organizing the company's master photo repository.

• Capture original photography of company events, facilities, and capabilities.

• Film and edit video content for both external and internal audiences, such as quarterly YouTube videos, facility highlights, staff spotlights, and training materials.

📝 Enhancement Note: The primary responsibilities highlight a blend of proactive content creation and reactive support. The emphasis on "translating requests into professional, on-brand designs" and "error-free deliverables" points to a need for strong process adherence and quality control, crucial for any operations-adjacent role. The inclusion of photography and videography as a "Huge Plus" indicates a desire for a versatile creative professional who can contribute beyond traditional graphic design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for candidates with this level of experience. Equivalent professional experience and a strong portfolio will also be considered.

Experience: 5+ years of professional experience in graphic design, with a strong preference for B2B marketing or logistics industry experience.

Required Skills:

• Proficient in Adobe Creative Suite, including InDesign, Photoshop, and Illustrator.

• Demonstrated ability to design across both digital and print mediums.

• Strong portfolio showcasing versatility, creativity, and technical skill in graphic design.

• Excellent organizational skills to manage numerous small projects concurrently while meeting deadlines.

• High attention to detail to ensure accuracy and brand consistency in all outputs.

• Collaborative mindset and effective communication skills for working with cross-functional teams and stakeholders.

• Ability to interpret design briefs and translate them into compelling visual concepts.

• Adaptability and flexibility to manage shifting priorities and ad-hoc requests efficiently.

Preferred Skills:

• Experience with Canva for quick design tasks and template utilization.

• Proficiency in After Effects for motion graphics and animation.

• Demonstrated experience with photo and video capture and editing.

• Familiarity with video editing software such as Adobe Premiere Pro or Final Cut Pro.

• Experience with project management platforms like Monday.com or Asana.

• Knowledge of Microsoft Office Suite for document integration.

📝 Enhancement Note: The requirements emphasize both technical proficiency (Adobe Suite) and soft skills crucial for a collaborative environment (communication, adaptability). The "Huge Plus" for photography and videography suggests the company is looking to expand its content capabilities, making candidates with these skills highly competitive. The mention of B2B experience is important for understanding the target audience and marketing context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 5 years of professional graphic design work.

• Demonstrations of versatility across a range of deliverables, including social media graphics, digital ads, print collateral (sales sheets, newsletters), and potentially branded merchandise or vehicle wraps.

• Case studies or examples that highlight the designer's ability to translate project briefs into effective visual solutions and maintain brand consistency.

• Visual evidence of strong typography, layout, color theory, and composition skills.

Process Documentation:

• While not explicitly stated, candidates are expected to demonstrate an understanding of design workflows, from brief interpretation and concept development to production, review, and final delivery.

• Ability to manage design projects within a defined timeline, showing an organized approach to task management.

• Familiarity with version control and file organization best practices for assets.

📝 Enhancement Note: The requirement for a portfolio is paramount for this role. It serves as the primary evidence of a candidate's skills and experience, acting as a de facto "process portfolio" for design execution. The emphasis on versatility and B2B relevance suggests the need for portfolio pieces that align with the company's marketing objectives.

💵 Compensation & Benefits

Salary Range: The target salary for this Graphic Designer position is between $70,000 and $80,000 annually, commensurate with experience and qualifications.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO), including vacation days, sick leave, and holidays.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Opportunities for professional development and continued learning in design software and techniques.

• Hybrid work arrangement offering flexibility between remote and in-office work.

• Potential for company-provided equipment and software licenses.

Working Hours: The standard working hours are approximately 40 hours per week. The role offers a hybrid work arrangement, allowing for a balance between in-office collaboration and remote work flexibility.

📝 Enhancement Note: The salary range provided is specific and actionable. The benefits are standard for a full-time role of this nature. The hybrid work arrangement is a key detail, indicating a modern workplace culture that balances collaboration with flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hermann Forwarding operates within the logistics and transportation sector, a B2B industry focused on supply chain management and freight services. This context implies a need for professional, clear, and impactful marketing materials that resonate with business clients.

Company Size: Hermann Forwarding is likely a mid-sized to large enterprise, given its operational scope and the structured nature of the job posting. This size suggests a formal marketing department with established processes and cross-functional collaboration.

Founded: While the founding date is not provided, the company's presence in the forwarding industry suggests a history of stability and established operations.

Team Structure:

• The Graphic Designer reports directly to the Director of Marketing, indicating a clear line of management and strategic direction.

• The role involves collaboration with various internal teams, including marketing, sales, and potentially operational departments, requiring strong interpersonal and communication skills.

Methodology:

• The company emphasizes translating concepts into polished deliverables and upholding brand consistency, suggesting a structured approach to creative production and brand guideline adherence.

• The need to balance quick-turn requests with planned projects implies a dynamic workflow management process within the marketing team.

• The inclusion of photography and videography suggests an evolving content strategy that values authentic representation of company operations and capabilities.

Company Website: https://hermanntds.com/

📝 Enhancement Note: Understanding the logistics industry context is crucial. Marketing materials need to convey reliability, efficiency, and professionalism. The reporting structure to the Director of Marketing positions this role as a critical contributor to the marketing strategy's visual execution.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate to senior-level individual contributor position within the marketing function, focused on specialized creative execution. It requires a solid foundation of design principles and practical experience.

Reporting Structure: The Graphic Designer reports to the Director of Marketing, indicating a direct impact on marketing strategy and execution. This relationship provides opportunities for mentorship and guidance from a senior marketing leader.

Operations Impact: The Graphic Designer's work directly influences brand perception, sales enablement, and marketing campaign effectiveness. High-quality visuals can enhance lead generation, customer engagement, and overall brand recognition in the competitive logistics market.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design software (e.g., motion graphics with After Effects, advanced video editing) and potentially specialize in B2B marketing design.

• Content Expansion: Potential to grow into roles that encompass broader content strategy, art direction, or lead the development of visual assets for new channels.

• Cross-Functional Exposure: Collaboration with sales and operations teams can provide insights into different business functions, opening doors to roles with broader GTM responsibilities.

• Leadership Potential: With significant growth and demonstrated impact, opportunities for team lead or creative director roles may emerge within larger marketing departments.

📝 Enhancement Note: This role is vital for the visual communication of the company's brand and services. Growth opportunities are tied to expanding creative skill sets and contributing to broader marketing and GTM objectives.

🌐 Work Environment

Office Type: The role is described as "on site with hybrid option," suggesting a primary office location where collaboration and in-person work are encouraged, with flexibility for remote work days.

Office Location(s): The primary location is Monmouth Junction, NJ. Preference may be given to candidates located near a Hermann Services facility, indicating potential for site visits or local team integration.

Workspace Context:

• The hybrid model facilitates a balance between focused individual work (potentially remote) and collaborative sessions with the marketing team and other stakeholders (in-office).

• Access to industry-standard design software and potentially company-provided hardware is expected.

• Opportunities for in-person interaction with colleagues will foster team cohesion and facilitate quick feedback loops on design projects.

Work Schedule: The standard 40-hour work week provides a structured yet flexible framework, accommodating the hybrid arrangement and allowing for efficient project management across diverse design tasks.

📝 Enhancement Note: The hybrid nature of the role is a significant factor for work-life balance and collaboration. The preference for local candidates suggests a need for some physical presence and integration with the company's operational hubs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative fit. Candidates must include a link to their portfolio.

• Creative Assessment/Technical Interview: Discussion of design philosophy, portfolio highlights, and potentially a design challenge to assess problem-solving skills and technical proficiency in required software.

• Team/Stakeholder Interviews: Meetings with the Director of Marketing and potentially other team members to evaluate collaboration style, communication skills, and cultural fit.

• Final Interview: May involve senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Showcase a range of digital and print work that specifically aligns with the responsibilities outlined (social media, ads, sales sheets, etc.). Include B2B examples if possible.

• Highlight Process: For key projects, briefly explain the brief, your role, the design process, and the outcome or impact.

• Demonstrate Versatility: Ensure your portfolio includes examples that show proficiency across different design styles and mediums.

• Quality Over Quantity: Present your strongest, most relevant work. Ensure all links are functional and accessible.

• Photography/Videography (if applicable): If you have these skills, feature relevant examples prominently.

Challenge Preparation:

• Be prepared to discuss your design process and how you approach creative briefs, especially those requiring adherence to brand guidelines.

• Practice articulating the rationale behind your design choices and how they meet business objectives.

• If a design challenge is given, focus on understanding the core problem, making clear assumptions, and delivering a well-reasoned solution within the given constraints.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should tailor their portfolio presentation to directly address the job requirements and demonstrate their ability to create impactful B2B marketing assets.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Photoshop, Illustrator are essential. After Effects is a significant plus for motion graphics.

• Canva: Useful for quick designs and template-based work.

• Microsoft Office Suite: For integration with documents and presentations.

Analytics & Reporting: While not directly responsible for analytics, understanding how design impacts campaign performance (e.g., click-through rates on digital ads) is beneficial.

CRM & Automation: Familiarity with how marketing assets are deployed through CRM or marketing automation platforms (e.g., email templates) is advantageous.

Project Management: Experience with platforms like Monday.com or Asana is a plus for managing workflow and collaborating with teams.

Video Editing (Huge Plus): Adobe Premiere Pro, Final Cut Pro, or similar software for video production and editing.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. The additional tools indicate a modern marketing environment that values efficiency, collaboration, and increasingly, multimedia content creation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and effective designs.

• Brand Stewardship: Commitment to maintaining and enhancing the Hermann Forwarding brand identity.

• Efficiency & Timeliness: Ability to manage workload effectively and deliver high-quality assets on schedule.

• Collaboration: Willingness to work closely with marketing, sales, and other teams to achieve shared goals.

• Attention to Detail: A commitment to accuracy and error-free work.

Collaboration Style:

• The role requires a collaborative approach, working closely with the Director of Marketing and other team members to understand needs and deliver designs that align with strategic objectives.

• Open communication and the ability to receive and incorporate feedback constructively are essential for success in this cross-functional role.

📝 Enhancement Note: The emphasis on brand stewardship and collaboration aligns with typical marketing and GTM team values, where visual consistency and cross-functional alignment are key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Priorities: Effectively managing a workload that includes planned projects and urgent, ad-hoc requests requires strong time management and prioritization skills.

• Maintaining Brand Consistency: Ensuring all design outputs adhere to brand guidelines across diverse mediums and requests can be challenging.

• Adapting to Evolving Needs: Staying current with design trends and adapting to new content formats (e.g., video) requires continuous learning.

• Translating Complex Concepts: Effectively visualizing abstract or technical information related to logistics into clear and engaging graphics.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to master more advanced features of Adobe Creative Suite or learn new creative software, particularly in motion graphics and video editing.

• B2B Marketing Design: Gaining deeper insights into effective design strategies for B2B audiences and the logistics industry.

• Content Strategy Exposure: Learning about broader marketing campaign planning and how design contributes to overall GTM strategy.

• Photography/Videography Skills: Developing practical skills in visual content capture and production.

📝 Enhancement Note: The challenges presented are common for creative roles supporting dynamic business functions. The growth opportunities are directly linked to expanding technical skills and contributing to the company's evolving content and marketing needs.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from initial concept to final deliverable, especially when working under tight deadlines." (Focus on workflow, tools, and communication.)

• "How do you ensure brand consistency across various marketing channels and materials?" (Highlight understanding of brand guidelines, asset management, and attention to detail.)

• "Walk us through a project in your portfolio that you're particularly proud of. What was the challenge, your approach, and the outcome?" (Be ready to discuss your design rationale and impact.)

Company & Culture Questions:

• "What interests you about Hermann Forwarding and the logistics industry?" (Research the company's services, values, and recent news.)

• "How do you collaborate with non-designers, such as marketing managers or sales representatives, to understand their needs and deliver effective designs?" (Emphasize communication and problem-solving.)

Portfolio Presentation Strategy:

• Guided Walkthrough: Don't just present a link; be prepared to walk the interviewer through 2-3 key projects, explaining your role, process, and the results.

• Highlight Relevance: Emphasize projects that directly match the job description's responsibilities (digital assets, print collateral, B2B focus).

• Quantify Impact (if possible): If any of your designs led to measurable results (e.g., higher engagement, increased leads), mention it.

• Showcase Versatility: Ensure your selected pieces demonstrate a range of skills, including those marked as "Huge Plus" if applicable.

📝 Enhancement Note: Preparation should focus on demonstrating not only creative talent but also an understanding of business objectives, brand management, and effective collaboration within a B2B context. The portfolio is the central piece of evidence.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link.

• Crucially, include a direct link to your online design portfolio in your application or resume. This is essential for consideration.

• Tailor your resume to highlight your 5+ years of professional graphic design experience, emphasizing skills in Adobe Creative Suite, digital/print design, and any B2B or logistics industry experience.

• Prepare to discuss specific projects from your portfolio during interviews, focusing on your design process, problem-solving abilities, and how you ensured brand consistency and effectiveness.

• Research Hermann Forwarding, its services, and its brand identity to demonstrate genuine interest and to better tailor your portfolio presentation and interview responses.

⚠️ Important Notice: This enhanced job description provides insights and context based on industry standards and available information. Candidates should verify all details, especially regarding responsibilities, requirements, and company culture, directly with Hermann Forwarding during the application process.