Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Harley Davidson of Scottsdale

Location: Scottsdale, Arizona, United States

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-22

Experience Level: 2-5 Years (Mid-Level)

Remote Status: On-site

🚀 Role Summary

• Design and produce compelling visual assets, including graphics, videos, and photography, to support the marketing and promotional initiatives of multiple business locations.

• Collaborate closely with the Marketing Manager and other stakeholders to ensure consistent brand application across all digital and print channels, including websites, social media, and email newsletters.

• Manage and execute multiple design projects simultaneously within a fast-paced, deadline-driven environment, demonstrating strong organizational and prioritization skills.

• Propose and implement creative projects, showcasing initiative and a self-starter mentality to drive innovative marketing content.

• Maintain and update dealership websites, including SEO/SEM optimization, to enhance online presence and engagement.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities clearly indicate a role deeply integrated with marketing operations and GTM strategies. The emphasis on brand consistency, multi-channel content creation, website updates, and SEO/SEM suggests this role is crucial for executing marketing campaigns and supporting sales initiatives through visual communication. The "YAM Powersports Group" context implies a need for understanding brand guidelines for both the parent group and potentially OEM (Original Equipment Manufacturer) requirements.

📈 Primary Responsibilities

• Develop and adapt original graphics, photographs, and videos to promote events, special offers, and ongoing marketing campaigns, ensuring content is fresh, engaging, and aligned with brand objectives.

• Create a wide range of graphic collateral in various sizes and formats for digital platforms (websites, social media posts/ads, e-blasts/newsletters) and traditional media (billboards, print ads, vehicle wraps, marketing materials, giveaway items, pop-up tents).

• Coordinate directly with printing vendors to manage the production of print materials, ensuring quality, timely delivery, and cost-effectiveness.

• Design and produce weekly bag stuffers and in-store/special event signage to drive immediate customer engagement and traffic.

• Update dealership websites regularly and liaise with website providers for larger site modifications, while actively managing and optimizing website SEO/SEM to improve search engine rankings and online visibility.

• Provide hands-on support during significant events, assisting with the setup and teardown of promotional materials such as pop-ups, tables, chairs, and banners.

• Attend relevant event and marketing-related meetings to contribute creative insights and stay abreast of campaign strategies.

• Generate other marketing-related print, graphic, photo, and video materials as needed to support evolving business requirements.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational execution. The need to coordinate with multiple stakeholders, adhere to OEM requirements, manage vendor relationships, and update websites points to a role that requires not just artistic talent but also an understanding of marketing campaign workflows and digital asset management. The mention of "YAM Powersports Group" and "OEM requirements" suggests a need for strict adherence to brand guidelines and potential compliance checks.

🎓 Skills & Qualifications

Education: While formal education requirements are not explicitly stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for a role of this nature. Equivalent professional experience will also be considered.

Experience: A minimum of 3 to 5 years of professional graphic design experience is required, with a strong preference for candidates with experience in the automotive or powersports industry. Proven experience in a fast-paced, deadline-driven environment is essential.

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, for creating and manipulating visual assets.

• Strong understanding and practical skills in print production processes and requirements.

• Basic HTML knowledge and experience with an HTML editor for web content updates.

• Excellent organizational skills and the ability to manage multiple, simultaneous projects effectively.

• Meticulous attention to detail to ensure accuracy and quality in all creative outputs.

• Proven ability to prioritize tasks, manage workload independently, and meet strict deadlines.

• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for general business communication and documentation.

• Experience with video filming, production, and editing techniques.

• Skilled in photography and photo editing to capture and enhance visual content. Preferred Skills:

• Experience with social media marketing platforms and content creation for social channels.

• Knowledge of email marketing best practices and design for e-newsletters.

• Familiarity with SEO/SEM principles and how to apply them to website content and graphics.

• Experience with website content management systems (CMS).

• Understanding of brand guidelines, particularly for automotive or powersports brands and OEM requirements.

📝 Enhancement Note: The requirements emphasize a comprehensive skill set beyond traditional graphic design, incorporating digital marketing, web management, and video/photography production. This indicates the company is looking for a versatile creative professional who can contribute to various facets of their marketing operations. The preference for industry experience suggests familiarity with the specific visual language and consumer base of Harley Davidson and powersports.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, well-curated portfolio showcasing a diverse range of graphic design work, including digital graphics, print materials, and branding examples.

• Specific case studies demonstrating successful creation of marketing collateral for events, promotions, and multi-channel campaigns.

• Examples of video production and photography work, highlighting editing skills and ability to create engaging visual narratives.

• Demonstrations of website design elements or updates, showcasing understanding of web layout and user experience.

• Evidence of ability to adapt designs to meet specific brand guidelines and OEM requirements. Process Documentation:

• Examples of how projects were managed from concept to completion, including collaboration with stakeholders and adherence to review/approval workflows.

• Documentation of experience working with printing vendors, including managing specifications and production timelines.

• Case studies illustrating the process of creating graphics for various digital and print platforms, emphasizing strategic application.

• Evidence of experience in website updates and basic SEO/SEM implementation processes.

📝 Enhancement Note: For a creative role with operational responsibilities, the portfolio is critical. It should not only display artistic talent but also demonstrate the candidate's ability to execute marketing strategies through design, manage projects efficiently, and adapt to different requirements. This role requires showing how design thinking translates into tangible marketing results and operational efficiency.

💵 Compensation & Benefits

Salary Range: The stated pay is $23.00 - $27.00 per hour.

Based on industry benchmarks for Graphic Designers with 2-5 years of experience in Scottsdale, Arizona, this range is competitive, particularly for roles within the retail and automotive sectors. Factors influencing the exact placement within this range will include the depth of experience in preferred skills (video, photography, SEO, automotive) and the quality of the candidate's portfolio.

Benefits:

• Retirement Savings: 401(k) with matching contribution, providing a valuable opportunity for long-term financial planning.

• Health & Wellness: Comprehensive Health, Dental, and Vision Insurance coverage for employees and potentially their dependents.

• Support Services: Employee Assistance Program (EAP) offering confidential counseling and support services.

• Perks & Discounts: Employee discounts on products and services, a significant perk for employees of a dealership.

• Work-Life Balance: Flexible schedule and Paid Time Off (PTO), along with Paid Holidays, supporting work-life integration.

• Financial Flexibility: Flexible Spending Account (FSA) for pre-tax healthcare or dependent care expenses.

• Security: Life Insurance coverage.

• Family Support: Parental Leave.

• Incentives: Referral program for employees who refer successful candidates.

Working Hours: This is a full-time position with a standard schedule of Monday to Friday, typically operating on 8-hour shifts. The mention of a "Flexible schedule" may indicate some degree of adaptability within the Monday-Friday framework, potentially related to event support or project deadlines, but the core hours are expected to align with business operations.

📝 Enhancement Note: The benefits package is quite robust for a role at this salary level, indicating the company values employee well-being and retention. The combination of health, retirement, and work-life balance benefits makes this an attractive opportunity. The "Flexible schedule" combined with "Monday to Friday" suggests a balance between structured work hours and potential adaptability for specific operational needs.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Automotive Retail sector, specifically focusing on powersports vehicles through Harley Davidson of Scottsdale. This industry is characterized by a strong brand identity, customer passion, and a dynamic sales environment. The "YAM Powersports Group" affiliation suggests a larger organizational structure with potentially diverse brands under its umbrella, requiring adaptability in design.

Company Size: While the exact size of Harley Davidson of Scottsdale is not specified, dealerships of this nature typically range from 50-200 employees. Being part of YAM Powersports Group might imply a larger corporate structure overseeing multiple dealerships, offering a blend of local dealership culture and corporate support.

Founded: Harley Davidson itself has a rich history dating back to 1903, representing a legacy brand. Harley Davidson of Scottsdale, as a dealership, has been serving the community for a significant period, fostering a loyal customer base and a deep understanding of the local market.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, reporting directly to the Marketing Manager.

• The role involves close collaboration with sales teams, service departments, and potentially event coordinators to gather requirements and ensure marketing efforts align with business goals.

• Cross-functional collaboration is essential, as visual assets will support various departments and their respective initiatives. Methodology:

• Data-Driven Design: While creative, the role requires understanding how design impacts marketing goals such as engagement, lead generation, and sales conversions, implying a need to analyze performance metrics.

• Workflow Optimization: The emphasis on deadlines and stakeholder input suggests a structured workflow for design requests, approvals, and production.

• Brand Adherence: A core methodology will be strict adherence to brand guidelines, OEM requirements, and marketing objectives to maintain brand integrity and campaign effectiveness.

Company Website: https://www.hdofscottsdale.com/ (Implied based on location and brand)

📝 Enhancement Note: The culture is likely to be energetic and customer-focused, with a passion for the Harley Davidson brand. The Graphic Designer will be a key player in translating that passion into visually appealing marketing materials that resonate with enthusiasts and drive business. Understanding the unique culture of a motorcycle dealership and its clientele will be crucial for success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-5 years experience). It offers a significant opportunity to contribute to the operational execution of marketing strategies within a well-established brand. The responsibilities extend beyond pure design, touching on digital asset management, website optimization, and event support, providing a well-rounded experience.

Reporting Structure: The Graphic Designer will report to the Marketing Manager. This direct line of communication allows for clear direction, feedback, and alignment with overarching marketing objectives. The role also involves significant collaboration with various internal departments and external vendors.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, customer engagement, and ultimately, sales performance. High-quality, on-brand visual content is critical for attracting customers, promoting products and services, and driving traffic to both online and physical store locations. Effective visual marketing directly supports lead generation and conversion funnels.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like video production, advanced digital marketing design, or SEO-optimized web graphics.

• Brand Expertise: Become the go-to expert for all visual brand standards, including OEM requirements, for Harley Davidson of Scottsdale and potentially other dealerships within the YAM Powersports Group.

• Marketing Strategy Contribution: Grow from content creation to contributing more strategically to marketing campaign planning and execution based on design insights.

• Leadership Potential: With proven success and expanded responsibilities, potential for advancement into a Senior Graphic Designer, Marketing Coordinator, or even a Marketing Manager role within the group.

📝 Enhancement Note: This role is a strong stepping stone for a designer looking to gain experience in marketing operations and brand management within a specific industry. The opportunity to impact sales and brand perception directly provides a tangible measure of success. Growth can come from both deepening creative skills and broadening operational understanding.

🌐 Work Environment

Office Type: The role is explicitly stated as "Work Location: In person," indicating a traditional on-site work environment within the Harley Davidson of Scottsdale dealership. This means the designer will be integrated into the daily operations of the dealership.

Office Location(s): The primary work location is 15656 N Hayden Rd, Scottsdale, AZ 85260. This is a physical dealership setting, likely featuring a blend of office space for administrative and marketing staff, and the showroom/service areas.

Workspace Context:

• The designer will likely have a dedicated workspace within the dealership's administrative or marketing office area.

• Access to necessary hardware, software (Adobe Creative Suite), and potentially photography/videography equipment will be provided.

• The environment will be dynamic, with frequent interaction with dealership staff, customers, and potentially exposure to the showroom floor.

• Opportunities for collaboration will be regular, both within the marketing team and with other departments involved in sales, events, and customer service.

Work Schedule: The standard schedule is Monday to Friday, 8-hour shifts. While the "flexible schedule" benefit may offer some adaptability, the core expectation is consistent presence during business hours to support ongoing marketing activities and respond to immediate needs.

📝 Enhancement Note: Working on-site at a dealership offers a unique, immersive experience. The designer will be close to the pulse of the business, allowing for quick adaptation to marketing needs and direct observation of customer interactions. This proximity can foster a deeper understanding of the target audience and the effectiveness of visual campaigns.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess qualifications, experience, and creative style.

• Portfolio Review & Skills Assessment: Candidates will likely present their portfolio, discussing specific projects, design process, and problem-solving approaches. This may include a practical design exercise or challenge to evaluate technical skills and creative thinking under pressure.

• Stakeholder Interviews: Interviews with the Marketing Manager and potentially other key personnel (e.g., General Manager, Sales Manager) to assess cultural fit, communication skills, and understanding of marketing objectives.

• Final Interview: Potentially a final interview to discuss the role in detail, answer any remaining questions, and confirm mutual fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate the required skills (graphic design, video, photography, web graphics, print production). Prioritize work that shows adaptability to brand guidelines and successful campaign execution.

• Showcase Process: For each project, briefly explain the brief, your creative process, challenges faced, and how your design solutions contributed to the marketing goals.

• Highlight Impact: If possible, include metrics or qualitative feedback on how your designs performed (e.g., increased engagement, successful event turnout).

• Tailor to Harley Davidson: Include examples that show an understanding of automotive/powersports aesthetics or demonstrate an ability to work within strong brand identities.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether digital or physical.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a graphic for a specific promotion, adapting an existing asset, or solving a visual communication problem relevant to the dealership.

• Practice explaining your design choices concisely and justifying them based on marketing objectives and brand standards.

• Demonstrate your proficiency with Adobe Creative Suite tools during any practical tests.

📝 Enhancement Note: The application process will heavily rely on the portfolio as tangible evidence of skills. Candidates should prepare to articulate not just what they created, but why and how it achieved specific marketing outcomes. The integration of "YAM Powersports Group" and "OEM requirements" suggests a need to highlight an ability to follow strict guidelines while still being creative.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign. These are the core tools for all graphic design, photo editing, and layout work.

• Video Editing Software: Proficiency in video production and editing skills is required. Specific software might include Adobe Premiere Pro, Final Cut Pro, or similar industry-standard tools.

• Photography Equipment: Ability to use and potentially maintain cameras for photo shoots.

• Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint for documentation, reporting, and presentations.

Analytics & Reporting:

• Website Analytics: Basic understanding of tools like Google Analytics (or similar) may be beneficial for understanding website performance and SEO impact.

• Social Media Analytics: Familiarity with native analytics on platforms like Facebook, Instagram, etc., to gauge the performance of visual content.

CRM & Automation:

• Website CMS: Experience with dealership website platforms or general Content Management Systems (CMS) for making updates.

• HTML Editor: Basic knowledge of HTML and experience with an HTML editor for web content integration.

• SEO/SEM Tools: Familiarity with SEO/SEM principles and potentially basic tools for keyword research or tracking.

📝 Enhancement Note: The technology stack is standard for a graphic designer with integrated marketing responsibilities. The emphasis on Adobe Creative Suite is paramount. Experience with web content management and a foundational understanding of SEO/SEM are also critical given the website update and optimization responsibilities.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce unique and engaging visual content that stands out and resonates with the target audience.

• Brand Integrity: A deep respect for brand guidelines, OEM requirements, and the legacy of Harley Davidson, ensuring all creative work upholds brand standards.

• Efficiency & Timeliness: Commitment to delivering high-quality work within specified deadlines, understanding the fast-paced nature of dealership marketing.

• Collaboration & Communication: A proactive approach to working with others, seeking input, and communicating effectively to ensure alignment and successful project outcomes.

• Results-Oriented: A focus on how design directly contributes to marketing goals, customer engagement, and sales performance.

Collaboration Style:

• Team-Oriented: Works effectively within the marketing team and across departments, contributing to a positive and productive work environment.

• Responsive: Able to quickly adapt to changing marketing needs and provide creative solutions in a timely manner.

• Feedback-Driven: Open to constructive criticism and feedback, using it to refine designs and improve processes.

• Proactive: Takes initiative to identify opportunities for creative improvement and propose new project ideas.

📝 Enhancement Note: The culture at a Harley Davidson dealership is often characterized by passion, community, and a strong sense of identity. The operations values will likely reflect a blend of creative excellence and the practical, results-driven demands of a retail environment. The ideal candidate will be someone who can thrive in this energetic, brand-focused setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively translating creative vision within the strict parameters of Harley Davidson and OEM branding guidelines.

• Managing Multiple Stakeholder Demands: Juggling requests and feedback from various departments and individuals, ensuring all needs are met while maintaining project integrity.

• Keeping Pace with Evolving Trends: Staying updated on the latest design trends, social media strategies, and marketing technologies to keep content fresh and effective.

• Measuring Design Impact: Quantifying the ROI of visual marketing efforts and demonstrating how design contributes to business objectives.

Learning & Development Opportunities:

• Advanced Design Software & Techniques: Opportunities to deepen skills in specialized areas of Adobe Creative Suite or explore new design tools.

• Digital Marketing & SEO: Learning more about digital marketing strategies, SEO/SEM optimization, and how design plays a role in online performance.

• Brand Management: Gaining in-depth knowledge of brand strategy, particularly within the automotive and powersports sectors.

• Project Management: Developing skills in managing complex projects, timelines, and stakeholder expectations.

📝 Enhancement Note: The challenges presented are common in creative operations roles within established brands. The opportunities for growth are significant, offering a path to become a well-rounded marketing professional with specialized design expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create marketing collateral for a specific event or promotion. What was your process, and what were the results?" (Focus on process, stakeholder collaboration, and tangible outcomes.)

• "How do you ensure brand consistency across different marketing channels, especially when dealing with multiple brand guidelines or OEM requirements?" (Highlight understanding of brand governance and systematic approach.)

• "Imagine you need to design a graphic for a new model launch. What information would you seek, and what would be your initial steps?" (Demonstrate strategic thinking, information gathering, and creative problem-solving.) Company & Culture Questions:

• "What interests you about working for Harley Davidson of Scottsdale specifically?" (Show genuine enthusiasm for the brand and its culture.)

• "How do you approach working in a fast-paced, deadline-driven environment?" (Provide examples of your organizational and prioritization skills.)

• "Describe your experience collaborating with non-design teams. How do you communicate your creative vision and incorporate their feedback?" (Emphasize communication and teamwork.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story about the objective, your creative process, challenges, and the impact of your design.

• Quantify: Where possible, use numbers to demonstrate success (e.g., "This social media graphic increased engagement by X%," "This print ad contributed to Y% of event attendance").

• Highlight Versatility: Showcase a range of work that demonstrates your ability to handle different types of projects and adapt to various styles and requirements.

• Address Requirements: Explicitly link your portfolio examples to the job requirements, such as video production, print expertise, and web graphics.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, operational efficiency, and brand alignment. Candidates should prepare to articulate their thought process, demonstrate problem-solving skills, and show how their work directly contributes to business objectives within the specific context of a Harley Davidson dealership.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on olivia.paradox.ai.

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, video/photo production, print production, and any relevant industry experience (automotive, powersports). Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., a link to your website or a well-organized PDF), and showcases work relevant to the responsibilities outlined. Be ready to present and discuss your best projects.

• Research Harley Davidson of Scottsdale: Familiarize yourself with their current marketing efforts, brand aesthetic, and any recent promotions. Understand the target audience for Harley Davidson motorcycles.

• Practice Interview Responses: Prepare answers to common interview questions, focusing on behavioral examples and demonstrating your problem-solving skills, creativity, and ability to work collaboratively under pressure.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.