Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: GO Project

Location: Kansas City, MO 64111

Job Type: Full Time

Category: Marketing / Creative Operations

Date Posted: 2026-05-18

Experience Level: Experienced (3+ years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute visual content strategies aligned with organizational brand objectives, focusing on enhancing the overall brand identity for GO Project.

• Lead the conceptual design, creative direction, and production of integrated marketing materials across both digital and print platforms to support multi-channel campaigns.

• Serve as a subject matter expert in WordPress and web experience design, providing strategic guidance on user experience, functionality, and visual presentation to optimize the organization's online presence.

• Oversee website content development and publishing workflows from initial concept through final implementation, ensuring a cohesive and engaging user journey.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities heavily lean into web design, UI/UX, and content strategy, indicating a role that bridges traditional graphic design with digital marketing operations. This suggests a need for understanding how visual assets drive engagement and support marketing and advancement goals within a non-profit context. The emphasis on WordPress and user experience implies a focus on operationalizing content delivery and digital engagement.

📈 Primary Responsibilities

• Partner with marketing leadership to develop and execute visual content strategy aligned with organizational brand objectives, ensuring all creative output supports GO Project's mission.

• Direct and evolve the organization’s visual identity and brand standards across digital and print platforms, maintaining consistency and impact.

• Lead the conceptual design, creative direction, and production of integrated marketing materials for multi-channel campaigns, from initial ideation to final execution.

• Serve as a subject matter expert in WordPress and web experience design, providing strategic guidance on user experience, functionality, and visual presentation for GO Project's online assets.

• Oversee website content development and publishing workflows from initial concept through final implementation, collaborating with relevant teams to ensure seamless integration.

• Collaborate cross-functionally with development teams to ensure effective execution of creative and technical requirements for web and digital projects.

• Provide creative leadership and strategic consultation to the Creative Director, Account Manager, and internal stakeholders throughout project lifecycles, acting as a key visual strategist.

📝 Enhancement Note: The responsibilities highlight a strategic role in visual content and web experience, not just execution. The candidate will be instrumental in shaping the organization's visual narrative and online user journey, requiring a blend of creative talent and operational understanding of digital platforms and brand management.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Web Design, or a related field is strongly implied by the experience and skill requirements.

Experience: 3+ years of experience in graphic design, with a significant focus on web design and user experience (UX) principles.

Required Skills:

• 3+ years of experience in graphic design, with a focus on web.

• A strong portfolio highlighting the ability to create visually compelling designs and demonstrate a keen understanding of user experience principles.

• Experience working with multiple brand guidelines, demonstrating adaptability and adherence to established visual identities.

• Experience in Figma for UI Design, showcasing proficiency in modern collaborative design tools.

• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) for creating and manipulating visual assets.

Preferred Skills:

• Subject matter expertise in WordPress for content management and web updates.

• Strategic understanding of User Experience (UX) design principles and their application to web platforms.

• Experience in developing and evolving comprehensive visual identity systems.

• Ability to translate brand strategy into effective visual content across various channels.

• Experience in collaborative environments, working with marketing, development, and creative teams.

📝 Enhancement Note: The "3+ years" experience level, coupled with the specific tool requirements like Figma and WordPress, suggests a mid-level designer role. The emphasis on a "strong portfolio" indicates that practical demonstration of skills is paramount, especially concerning web design and UX. The mention of "multiple brand guidelines" suggests exposure to diverse projects or a large, complex brand structure.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3 years of graphic design work, with a substantial emphasis on web design projects.

• Clear examples of visually compelling designs that demonstrate a strong understanding of layout, typography, and color theory.

• Specific case studies or project examples that highlight your expertise in UI design using Figma and your ability to manage visual identity across different platforms.

• Evidence of successful website design and development projects, ideally including experience with WordPress, demonstrating your ability to manage content and user experience.

Process Documentation:

• Demonstrate how you approach the process of translating brand strategy into visual content for multi-channel campaigns.

• Showcase examples of your workflow for managing design projects from concept to final publication, including collaboration with stakeholders.

• Provide insights into how you ensure brand consistency and evolve visual identity across various digital and print applications.

• Detail your process for providing strategic guidance on user experience and visual presentation for web platforms, particularly within a WordPress environment.

📝 Enhancement Note: For a role with significant web and UI/UX responsibilities, the portfolio should go beyond static visuals. It should include interactive prototypes (if possible, from Figma), examples of responsive design, and case studies detailing the problem, your solution, and the impact of your design decisions, especially concerning user engagement and conversion metrics.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for an experienced Graphic Designer with specialized web/UI/UX skills in Kansas City, MO, and considering the non-profit sector, a competitive salary range would typically fall between $60,000 and $85,000 annually. Compensation is commensurate with relevant skills and experience.

Benefits:

• Comprehensive Health Insurance coverage.

• Dental Insurance for complete oral care.

• Vision Insurance for eye health.

• Employer-paid Life Insurance, providing financial security for beneficiaries.

• Retirement Savings plan, supporting long-term financial planning.

• Generous Paid Time Off (PTO) plan, promoting work-life balance.

Working Hours: The position is Full Time, implying approximately 40 hours per week, typically during standard business hours (Day Shift). Travel is negligible.

📝 Enhancement Note: The salary estimate is based on data from various compensation platforms (e.g., Glassdoor, Salary.com, LinkedIn Salary) for Graphic Designers in the Kansas City metropolitan area with 3-5 years of experience, adjusted for the non-profit industry which often offers competitive benefits in lieu of higher base salaries. The "market-indexed compensation when compared to similar non-profit roles" suggests the organization aims for competitive pay within its sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Services / Non-profit (focusing on family strengthening and breaking the orphan cycle).

Company Size: The description doesn't explicitly state the size, but the presence of multiple departments (Marketing, Advancement, Development) and a structured role suggests a medium-sized non-profit organization.

Founded: The founding date is not provided, but the narrative indicates a history of evolving its mission from building orphanages to addressing root causes of family fracture.

Team Structure:

• The Graphic Designer will be part of the Marketing team, reporting to Marketing Leadership.

• Close collaboration is expected with the Advancement team, Creative Director, and Account Manager.

• Cross-functional partnerships are essential with Development teams for website and technical integrations.

Methodology:

• Data-Driven Visual Strategy: Utilizing brand objectives and user engagement data to inform visual content creation and web design decisions.

• Process Optimization: Streamlining workflows for content development and publishing, especially on the WordPress platform, to ensure efficiency and timely delivery.

• Collaborative Creation: Working closely with various teams to ensure visual consistency and strategic alignment across all organizational communications.

Company Website: www.goproject.org

📝 Enhancement Note: The company's mission to break the orphan cycle by strengthening families offers a strong purpose-driven context for creative work. This mission is a key cultural element and likely influences the tone and style of all visual communications. Understanding this mission is crucial for cultural fit.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Experienced" Graphic Designer, likely a mid-level position. It goes beyond pure execution, requiring strategic input on visual content and web experience. The candidate will be a key contributor to the organization's brand narrative and digital presence.

Reporting Structure: The Graphic Designer will report to Marketing Leadership and work closely with a Creative Director and Account Manager. This structure suggests a collaborative environment where creative direction is provided, but the designer also has autonomy in execution.

Operations Impact: The Graphic Designer's work will have a direct impact on GO Project's ability to communicate its mission effectively, attract donors, engage supporters, and potentially influence policy or public perception regarding family support. Strong visual content and an optimized web experience are critical for fundraising and awareness campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in web design, UI/UX, and WordPress development, potentially leading to a Web Designer or Digital Design Lead role.

• Creative Leadership: Grow into a Senior Graphic Designer or Creative Director position, taking on more strategic oversight and team management responsibilities.

• Brand Management: Develop a comprehensive understanding of brand strategy and potentially transition into a Brand Manager or Marketing Manager role focusing on visual communications.

• Cross-Functional Development: Gain experience in project management, stakeholder relations, and digital marketing operations through close collaboration with other departments.

📝 Enhancement Note: The opportunity to "build a career" and "bring much-needed support and care" suggests that the organization values employee growth and impact. The role offers a chance to develop strategic design skills within a mission-driven context, which can be a significant career differentiator.

🌐 Work Environment

Office Type: The role is based on-site at 3161 Wyandotte St, Kansas City, MO 64111, indicating a traditional office environment.

Office Location(s): Kansas City, Missouri. The specific address is provided, suggesting a physical office space where collaboration and team interaction occur.

Workspace Context:

• Collaborative Environment: The role requires close partnership with marketing, advancement, and development teams, suggesting an open and communicative workspace designed for cross-functional interaction.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and web platforms (WordPress) is expected.

• Team Interaction: Opportunities for direct interaction with colleagues, including creative directors, marketing leadership, and development teams, fostering a shared sense of purpose and project ownership.

Work Schedule: Full-time, Day Shift, with negligible travel. This implies a standard Monday-Friday work week, allowing for predictable scheduling and integration into the team's operational rhythm.

📝 Enhancement Note: Being on-site suggests a culture that values in-person collaboration, team cohesion, and direct communication, which can be beneficial for creative projects requiring rapid feedback and brainstorming.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Review & Skill Assessment: A dedicated session where candidates present their portfolio, discussing their design process, rationale, and impact, with a focus on web design, UI/UX, and brand strategy. This may include specific case studies related to digital marketing or website design.

• Skills Demonstration/Challenge: Potentially a design challenge or practical exercise, possibly involving a brief on a hypothetical GO Project campaign or a website element update, to evaluate creative problem-solving and technical proficiency (e.g., Figma, WordPress).

• Team & Culture Fit Interview: Meeting with marketing leadership and potentially other team members to assess cultural alignment with GO Project's mission and values, and to discuss collaborative working style.

• Final Interview: May involve senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best demonstrate your skills in graphic design, web design, UI/UX, and brand strategy, with a clear emphasis on your WordPress experience.

• Tell a Story: For each project, clearly articulate the problem or objective, your role, your design process, the tools you used (Figma, Adobe Suite, WordPress), your creative decisions, and the measurable results or impact.

• Highlight Web & UX: Dedicate specific examples to showcase your web design capabilities, user experience considerations, and how you've used Figma for UI design. If possible, include examples of responsive design or website optimization.

• Showcase Brand Adaptability: Include projects where you've worked with existing brand guidelines or evolved a brand's visual identity, demonstrating your ability to maintain consistency and strategic alignment.

• Prepare for Questions: Be ready to discuss your creative process, how you handle feedback, your understanding of GO Project's mission, and your experience working in a team environment.

Challenge Preparation:

• Understand the Mission: Thoroughly research GO Project's mission, values, and current campaigns to understand their target audience and communication style.

• Familiarize with WordPress: Refresh your knowledge of WordPress capabilities, common themes, and best practices for content management and user experience.

• Practice Figma/Adobe Suite: Ensure you are proficient and can quickly execute design tasks within your core software tools.

• Articulate Your Process: Be prepared to explain your design thinking and problem-solving approach clearly and concisely, focusing on efficiency and impact.

📝 Enhancement Note: The emphasis on a "strong portfolio" and "web design experience" means candidates should prepare to showcase specific projects that highlight their ability to create engaging digital experiences and manage content effectively via platforms like WordPress. A portfolio that demonstrates an understanding of non-profit communication goals will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency expected in core applications such as Photoshop, Illustrator, and InDesign for creating and editing visual assets.

• Figma: Essential for UI Design, prototyping, and collaborative design workflows, indicating a modern design process.

• WordPress: Required for website content development, publishing workflows, and providing strategic guidance on web experience and visual presentation.

Analytics & Reporting:

• While not explicitly listed, an understanding of web analytics tools (e.g., Google Analytics) would be beneficial for understanding user behavior and informing UX/design decisions.

CRM & Automation:

• Experience with CRM systems is not directly required but understanding how visual assets are used in marketing automation and donor communications could be an advantage.

• Familiarity with project management tools (e.g., Asana, Trello) may be helpful for managing design workflows.

📝 Enhancement Note: The explicit mention of Figma and WordPress positions this role at the intersection of creative design and digital operations. Proficiency in these tools is a critical qualifier, suggesting the need for a designer who can not only create visually appealing assets but also implement them effectively on digital platforms.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A deep commitment to GO Project's mission of breaking the orphan cycle by strengthening families and empowering local churches. This is a core expectation.

• Collaboration & Partnership: Working effectively with marketing, advancement, and development teams, valuing input and fostering strong working relationships.

• Efficiency & Creativity: Balancing creative output with efficient problem-solving and process management, particularly in digital content delivery.

• Excellence & Integrity: Upholding high standards in design quality and maintaining integrity in all communications and actions consistent with GO's vision.

Collaboration Style:

• Cross-functional Integration: Actively engaging with diverse teams to ensure visual content and web design align with broader organizational goals and technical requirements.

• Feedback and Iteration: Openness to receiving and providing constructive feedback to refine designs and improve project outcomes.

• Knowledge Sharing: Willingness to share expertise in design, web, and UI/UX with colleagues to elevate the team's overall capabilities and the organization's visual presence.

📝 Enhancement Note: The cultural emphasis on mission and values is paramount in non-profit roles. A candidate's ability to align with and articulate their commitment to GO Project's cause will be as important as their technical skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Needs: Maintaining a cohesive visual identity across diverse platforms while adapting to new campaign requirements and digital trends.

• Optimizing User Experience on WordPress: Ensuring the website is not only visually appealing but also highly functional, engaging, and easy to navigate for various user groups (donors, volunteers, beneficiaries).

• Cross-Departmental Collaboration: Effectively managing communication and project timelines with teams that may have different priorities or technical understandings.

• Resource Constraints: Working within the typical budget and resource limitations of a non-profit organization, requiring creative solutions and efficient workflows.

Learning & Development Opportunities:

• Advanced Web Design & UX: Opportunities to deepen expertise in user-centered design principles, responsive design, and modern web development best practices.

• Brand Strategy Development: Gaining hands-on experience in shaping and evolving brand identity, contributing to strategic marketing initiatives.

• Non-profit Marketing Operations: Understanding the unique challenges and opportunities of marketing and communications within the social services sector.

• Cross-functional Skill Development: Exposure to various aspects of non-profit operations, including fundraising, program support, and digital outreach.

📝 Enhancement Note: The challenges presented are typical for a role that bridges creative output with operational execution in a mission-driven environment. These challenges also represent significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual content strategy for a non-profit focused on family strengthening, considering our mission and target audiences?"

• "Describe your process for ensuring brand consistency across digital and print materials, especially when working with multiple stakeholders."

• "Walk us through a challenging web design project where you had to balance creative vision with technical constraints or user experience needs. What was your approach and outcome?"

Company & Culture Questions:

• "What specifically about GO Project's mission resonates with you, and how do you see your role contributing to it?"

• "Describe your experience working in a team environment. How do you handle feedback and collaborate with colleagues from different departments?"

• "How do you prioritize tasks when faced with multiple competing deadlines and projects?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, use a clear STAR method (Situation, Task, Action, Result) or similar framework.

• Focus on Impact: Emphasize the "Results" – how did your design solve a problem, improve engagement, or support organizational goals? Use metrics where possible.

• Demonstrate Process: Clearly explain your design thinking, why you made certain choices, and how you used tools like Figma, Adobe Suite, and WordPress.

• Highlight Web/UX: Dedicate significant time to showcasing your web design and UI/UX projects, explaining your user-centered approach.

• Be Enthusiastic: Show your passion for design and your genuine interest in GO Project's mission.

📝 Enhancement Note: Candidates should prepare to articulate their design philosophy, problem-solving skills, and how their work directly supports GO Project's mission and objectives. Demonstrating an understanding of non-profit communication needs will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Paycom.

• Tailor your Resume: Highlight your 3+ years of graphic design experience with a specific emphasis on web design, UI/UX, and your proficiency in Figma, Adobe Creative Suite, and WordPress. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant projects that showcase your web design, UI/UX, and brand strategy skills. Prepare to present these clearly, explaining your process and impact.

• Research GO Project: Thoroughly understand the organization's mission, values, and current visual communications. Be ready to articulate why you are a good fit for their mission-driven culture.

• Prepare for a Design Challenge: Anticipate a potential practical exercise to assess your design skills and problem-solving abilities under timed conditions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.