Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Foundry for Good

Location: Philippines

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-06-02

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is central to the marketing and GTM strategy, focusing on creating impactful visual content that enhances brand perception and supports lead generation efforts.

• The Graphic Designer will translate complex software features and mission-driven concepts into accessible, compelling visuals for a nonprofit-focused audience.

• This position requires a strong understanding of digital design principles, brand consistency, and the ability to manage multiple creative projects within tight deadlines.

• Collaboration with US-based marketing, sales, and product teams is crucial, necessitating excellent English communication and alignment with US Eastern business hours.

📝 Enhancement Note: While the raw job title is "Graphic Designer," the responsibilities heavily lean into supporting GTM (Go-To-Market) initiatives, making it a crucial role within a broader marketing operations framework. The focus on translating software features into accessible graphics for nonprofits also highlights a specialized niche within design operations.

📈 Primary Responsibilities

• Visual Content Creation for GTM: Design compelling visuals for digital and print platforms, including website graphics, email campaigns, social media posts, landing pages, one-pagers, and more, directly supporting lead generation and brand awareness.

• Brand Consistency & Visual Identity Management: Ensure strict adherence to established design guidelines across all visual assets, collaborating with marketing and sales to maintain a unified brand identity in every piece of collateral.

• Marketing & Campaign Support: Develop visual assets for product launches, webinars, lead generation campaigns, and email marketing efforts, with a direct impact on campaign engagement and conversion rates.

• Product Feature Visualization: Create graphics that effectively showcase software features and user benefits for product marketing and customer success teams, aiding in user adoption and understanding.

• Infographic & Educational Material Design: Translate complex software functionalities and nonprofit concepts into clear, accessible graphics, such as infographics and product guides, to support educational content initiatives.

• Design Project Management & Iteration: Manage multiple design projects simultaneously, deliver high-quality assets on tight deadlines, and iterate on designs based on constructive feedback from cross-functional teams.

📝 Enhancement Note: The responsibilities are framed to emphasize their direct impact on Go-To-Market (GTM) success, including lead generation, brand awareness, and product adoption. This is critical for operations professionals who often measure their contributions by tangible business outcomes.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong academic background with an excellent General Weighted Average (GWA) is preferred, indicating a candidate's ability to perform under pressure and meet high standards. Experience:

• Minimum of 2-5 years of professional experience in graphic design, with a demonstrated track record in digital design and brand storytelling.

• Experience designing for SaaS, technology, or nonprofit-focused organizations is highly preferred, indicating an understanding of the target audience and industry nuances. Required Skills:

• Portfolio Excellence: A strong portfolio showcasing expertise in digital design, branding, and visual storytelling is paramount.

• Proficiency in Design Software: Expert-level skills in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, or equivalent professional design tools.

• Design Fundamentals: Excellent understanding of visual hierarchy, layout principles, typography, and user-centered design (UCD) principles.

• Project Management: Demonstrated ability to manage multiple design projects concurrently and consistently meet deadlines in a fast-paced environment.

• English Communication: Exceptional English verbal and written communication skills for effective collaboration with US-based teams.

Preferred Skills:

• Industry-Specific Design: Experience designing for SaaS, tech, or nonprofit-focused companies.

• Web Design Fundamentals: Basic understanding of HTML/CSS and web design principles to ensure digital assets are web-ready and optimized.

• Motion Graphics & Video: Familiarity with video editing and motion graphics tools is a plus, indicating a broader skill set in digital content creation.

📝 Enhancement Note: The "Preferred Skills" section is expanded to highlight the value of web design understanding and motion graphics, which are increasingly important for digital marketing and GTM collateral. The emphasis on a strong portfolio and specific software proficiency is standard for design roles but is crucial for ATS screening.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Design Showcase: The portfolio must prominently feature examples of digital design work, including website graphics, social media content, email campaigns, and landing pages, demonstrating proficiency in creating assets for online channels.

• Brand Consistency Examples: Include case studies or examples that illustrate how you have maintained or developed brand consistency across various marketing materials and platforms.

• Complex Concept Visualization: Showcase projects where you successfully translated complex information, software features, or abstract ideas into clear, digestible visual content, such as infographics or explanatory graphics.

• Project Management Documentation: While not a direct portfolio piece, be prepared to discuss how you managed design projects, timelines, and feedback loops in your portfolio examples.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your design process from brief to final delivery, highlighting steps for concept development, iteration, and finalization.

• Collaboration & Feedback Integration: Demonstrate how you incorporate feedback from stakeholders into your design process to ensure alignment with project objectives and brand guidelines.

• Asset Management: Discuss your approach to organizing and managing design files and assets for easy access and version control.

📝 Enhancement Note: This section is tailored to emphasize the practical application of design skills in a business context, focusing on how a candidate's portfolio can demonstrate their ability to support GTM objectives and manage design workflows efficiently.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: 130,000 PHP to 190,000 PHP per month, depending on experience, background, and hours worked.

• USD Conversion: The PHP salary is based on a conversion rate from USD, and the final compensation will reflect this.

• Hourly Compensation: The role targets 42.5 billable hours per week.

Benefits:

• Health Insurance Contribution: A company contribution is provided towards health insurance, which can be purchased independently.

• Paid Vacation Time: 20 days accrued annually, equating to 8.0 hours of billable time per day. Five of these days are expected to be used during the Christmas–New Year’s period.

• Paid Sick Time: 5 sick days off annually.

• Life Leave Cash-out Option: Accrued Life Leave can be optionally cashed in annually, providing an additional earnings opportunity.

Working Hours:

• Split Shift Schedule: The role requires working a split shift to align with US Eastern business hours:

  • Block 1: 9:30 AM – 2:00 PM PHT (Philippine Time)
  • Break: 2:00 PM – 8:00 PM PHT
  • Block 2: 8:00 PM – 12:30 AM PHT

• This schedule ensures collaboration with US-based teams while providing a significant midday break. Note that the schedule shifts by one hour when the time difference changes.

📝 Enhancement Note: The salary is presented in PHP as per the input, with a clear explanation of the USD basis and the monthly range. The working hours are detailed to highlight the unique split-shift structure, which is a critical factor for candidates to consider. Benefits are outlined comprehensively.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software & Technology, specifically serving the nonprofit sector. Foundry for Good builds businesses that provide software, marketing, and tools to empower mission-driven organizations.

Company Size: While not explicitly stated by number, the company mentions having "40+ team members who live in the Philippines" and being a "small growing business." This suggests a medium-sized company with a significant remote workforce.

Founded: The founding date is not provided, but the company emphasizes its "100% self-funded" nature and "thoughtful growth," indicating a stable, long-term strategic approach.

Team Structure:

• Global Collaboration: The team comprises members in the US and the Philippines, fostering a diverse and globally connected work environment.

• Mission-Driven Focus: A core aspect of the culture is supporting organizations that make a positive impact on the world.

• People-First Approach: The company highlights a commitment to competitive pay, respect, and career development, evidenced by a high employee retention rate (95%+).

Methodology:

• Data-Driven Decisions: While not explicit for this role, the emphasis on "software, impactful marketing strategies, and tools" suggests a data-informed approach to business operations and marketing.

• Process Optimization: The company's self-funded and stable growth model implies a focus on efficiency and effective processes.

• Continuous Improvement: Traits like "willingness to learn and grow at a fast pace," "disagree and commit," and "status quo is unacceptable" point to a culture that values innovation and proactive problem-solving.

Company Website: https://www.foundryforgood.com/

📝 Enhancement Note: The company culture section is enriched by inferring operational priorities from statements about funding, growth, and employee retention. The "mission-driven" aspect is highlighted as a key cultural differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-5 years experience). It offers a significant opportunity to contribute to a mission-driven organization and gain exposure to various marketing and product-related design challenges.

Reporting Structure: The Graphic Designer will collaborate with US-based marketing, sales, and product teams. While a direct manager is not specified, the role likely reports to a Marketing Manager or Creative Lead within the US team, with potential for interaction with leadership given the "hour-long Zoom interview with the President" mentioned in the hiring process.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, lead generation efforts, brand perception, and the clarity of product offerings to the nonprofit sector. High-quality, mission-aligned visuals are critical for Foundry for Good's outreach and sales enablement.

Growth Opportunities:

• Skill Expansion: Opportunity to expand skills into areas like motion graphics, video editing, and basic web design, as preferred skills suggest.

• Industry Specialization: Deepen expertise in designing for SaaS, nonprofit, and mission-driven organizations.

• Cross-Functional Exposure: Collaborate with various departments, gaining insights into different facets of GTM strategy and product development.

• Leadership Potential: For candidates who demonstrate strong initiative, problem-solving, and cultural alignment, there may be opportunities for increased responsibility or leadership within the creative or marketing operations function as the company grows.

📝 Enhancement Note: This analysis focuses on how a design role fits into the broader "operations" context, emphasizing its impact on GTM and potential for career advancement within a growing, mission-focused company.

🌐 Work Environment

Office Type: Fully Remote (Work-from-home setup).

Office Location(s): Primarily based in the Philippines, with collaboration extending to US-based teams.

Workspace Context:

• Independent Work: The role requires the ability to work independently and thrive in a fast-paced environment.

• Technology & Tools: Access to professional design tools (Adobe Creative Suite) is essential, and candidates should be comfortable with digital collaboration platforms.

• Collaboration Opportunities: Regular interaction with US-based teams during specific working hours, fostering a globally connected but structured remote work experience.

Work Schedule:

• Structured Split Shift: A unique schedule designed for US-time zone alignment:

  • 9:30 AM – 2:00 PM PHT (4.5 hours)
  • 8:00 PM – 12:30 AM PHT (4.5 hours)
  • Total: 9 hours per day, targeting 42.5 billable hours per week.

• This schedule provides a substantial midday break and supports synchronous collaboration with colleagues in the US.

📝 Enhancement Note: The remote work environment and the highly specific, split-shift schedule are key features that need to be clearly communicated and understood by potential applicants.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Candidates selected will undergo a one-way video interview and an initial screening interview.

• Online Assessments: Successful candidates will complete online assessments to test critical thinking and English skills.

• Presidential Interview: A select group will proceed to an hour-long Zoom interview with the President of the company.

Portfolio Review Tips:

• Highlight GTM Impact: For each piece in your portfolio, be ready to articulate its purpose within a marketing or sales context. How did it support a campaign, drive engagement, or communicate value?

• Showcase Brand Adherence: Demonstrate your ability to work within brand guidelines. If you have examples of creating or adapting a brand identity, include them.

• Quantify Success (if possible): If any projects had measurable outcomes (e.g., increased click-through rates, improved engagement metrics), be prepared to discuss them.

• Visual Storytelling: Emphasize how your designs tell a story or convey a clear message, especially for complex software features or nonprofit missions.

• Process Clarity: Be ready to walk through your design process for key portfolio pieces, from initial brief to final delivery and iteration.

Challenge Preparation:

• Critical Thinking & English Assessments: Prepare thoroughly for these tests, as they are explicitly mentioned as a screening step. Focus on clear, concise written communication and logical problem-solving.

• Presidential Interview: This is a high-stakes interview. Be prepared to discuss your motivations for working at Foundry for Good, your understanding of their mission, your long-term career aspirations, and how you embody the company's unique values and traits. Prepare specific examples for each.

📝 Enhancement Note: The interview process is described as "intentionally tough and time-consuming." This section provides actionable advice geared towards excelling in each stage, particularly the high-level interview with the President.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite:

  • Illustrator: Essential for vector graphics, logos, icons, and illustrations.
  • Photoshop: Crucial for image editing, digital asset creation, and web graphics.
  • InDesign: Used for layout design of brochures, one-pagers, and presentation decks.

• Equivalent Professional Design Tools: Candidates may use other professional-grade design software, but proficiency in Adobe Suite is standard and expected.

Web & Digital Tools (Preferred):

• HTML/CSS: Basic understanding is preferred, indicating an ability to create web-ready assets and understand digital constraints.

• Web Design Principles: Familiarity with UI/UX best practices for web graphics and landing pages.

Multimedia Tools (Preferred):

• Video Editing Software: Familiarity is a plus for creating dynamic visual content.

• Motion Graphics Tools: Experience with tools like After Effects would be advantageous for creating animated graphics and explainers.

Collaboration & Project Management Tools:

• While not explicitly listed, expect to use standard remote collaboration tools (e.g., Slack, Asana, Trello, Google Workspace) for project management, communication, and file sharing.

📝 Enhancement Note: The primary tools are clearly defined, with an emphasis on the Adobe Creative Suite. Preferred tools are also highlighted to indicate areas where candidates can differentiate themselves.

👥 Team Culture & Values

Operations Values:

• Mission-Driven Impact: A deep commitment to supporting nonprofits and making a positive societal impact is foundational.

• Excellence & High Standards: The company emphasizes a "tough and time-consuming" hiring process and a "competitive role with competitive compensation," indicating a high bar for performance and quality.

• Continuous Improvement & Innovation: Traits like "willingness to learn and grow at a fast pace," "believe the status quo is unacceptable," and "extremely comfortable with change" highlight a culture that embraces evolution and challenges.

• Meritocracy & Reward: "The best contributors should get better rewards" suggests a performance-driven environment where results are recognized and rewarded.

• Collaboration & Disagreement: The value "willing to disagree and commit" promotes open discussion and decisive action after consensus is reached.

Collaboration Style:

• Global & Remote: Collaboration occurs across different time zones and geographic locations, requiring proactive communication and asynchronous work strategies.

• Cross-Functional Integration: Close work with marketing, sales, and product teams to ensure design aligns with broader business objectives.

• Feedback-Oriented: Openness to feedback and iteration is a key aspect of the design process.

• Independent & Proactive: While collaborative, candidates must also be self-starters capable of working independently and driving projects forward.

📝 Enhancement Note: The unique values and traits are elaborated upon to give candidates a clear picture of the company's operational philosophy and how they are expected to contribute to the team's dynamic.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Alignment: Working a split shift schedule (late night/early morning PHT) requires significant personal adjustment and discipline.

• Remote Collaboration: Effectively collaborating and building relationships with a globally distributed team without in-person interaction.

• Translating Complexity: The inherent challenge of simplifying complex software features and abstract concepts into visually intuitive graphics for a specific audience (nonprofits).

• Fast-Paced Environment: Adapting to a "fast-paced environment" and being "extremely comfortable with change" requires resilience and agility.

• High Expectations: The "intentionally tough" hiring process suggests a high performance bar from day one.

Learning & Development Opportunities:

• Upskilling in Digital Media: Potential to gain experience in motion graphics, video editing, and advanced digital design techniques.

• **Deep Domain