Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Coupang

Location: Taipei, Taiwan

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-07

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the visual execution and creative development of major e-commerce campaigns, seasonal events, and promotional initiatives within the Taiwan market.

• Drive design excellence across multiple product categories, translating business objectives and customer insights into impactful visual solutions for on-site experiences.

• Collaborate closely with Marketing, Category Management, CRM, and Product teams to ensure cohesive and effective campaign strategies and creative executions.

• Provide creative leadership and mentorship to junior designers, fostering a culture of design excellence and continuous learning within the e-commerce creative team.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicated by the "5+ years of experience" and the responsibilities involving "Creative Leadership" and "Mentorship & Team Support." The focus is heavily on e-commerce campaign execution and visual merchandising within a fast-paced online retail environment.

📈 Primary Responsibilities

• Lead the creative development and execution of major e-commerce campaigns, seasonal events, and promotional initiatives, ensuring alignment with business goals and brand identity.

• Own the visual direction for high-impact on-site experiences, including homepage takeovers, campaign landing pages, promotional banners, and product merchandising assets.

• Design and produce a wide array of on-site creative assets, such as banners, campaign visuals, landing page components, and promotional content, adhering to brand guidelines and platform requirements.

• Develop category-specific creative solutions that effectively support business objectives and enhance customer engagement, contributing to overall sales performance.

• Create and maintain scalable design systems and templates to improve creative efficiency, consistency, and speed to market for campaigns.

• Partner closely with Marketing, Category Management, CRM, Product, and other stakeholders to translate campaign goals, customer insights, and business priorities into compelling visual designs.

• Present creative concepts, design rationale, and performance-driven recommendations to stakeholders and leadership teams, influencing strategic decisions.

• Apply a data-driven design approach by leveraging customer insights, performance metrics, and A/B testing results to optimize creative effectiveness and campaign ROI.

• Provide guidance, feedback, and creative direction to Junior Designers, supporting their professional development and ensuring high-quality output.

• Foster a collaborative and learning-oriented team culture, promoting best practices, workflows, and quality standards within the design team.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative leadership, hands-on design execution for digital platforms, cross-functional collaboration, and a data-informed approach to design optimization, all critical for a senior role in e-commerce.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically expected for roles requiring 5+ years of experience.

Experience: 5+ years of progressive experience in graphic design, visual design, or e-commerce creative production, with a proven track record in digital campaigns and on-site experiences.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop and Illustrator for asset creation and manipulation.

• Expertise in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Deep understanding of fundamental digital design principles, including layout, typography, color theory, and visual hierarchy, applied to e-commerce contexts.

• Proven ability to lead the creative development and execution of large-scale digital campaigns and on-site experiences.

• Demonstrated experience in managing multiple stakeholders, effectively communicating design rationale, and gaining buy-in for creative concepts.

• Strong portfolio showcasing impactful digital campaign work, engaging e-commerce experiences, and compelling visual storytelling.

• Exceptional communication, presentation, and problem-solving skills, with the ability to articulate design decisions and their business impact.

• Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment, ensuring timely delivery of high-quality assets. Preferred Skills:

• Experience within e-commerce, retail, marketplace platforms, or performance marketing environments, understanding specific industry nuances.

• Familiarity with design systems and the development of scalable creative production workflows to enhance efficiency and consistency.

• Knowledge of A/B testing methodologies, experimentation frameworks, and creative performance analysis to drive design optimization.

• Previous experience in mentoring, coaching, or leading junior design team members, contributing to team growth and skill development.

• Understanding of merchandising principles and how visual design impacts product discoverability and conversion rates.

📝 Enhancement Note: The required skills emphasize technical proficiency in design software, a strong grasp of design principles applied to digital commerce, and crucial soft skills like stakeholder management and presentation. Preferred qualifications point towards a candidate who can contribute to process improvement and team development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly demonstrates your expertise in digital campaign execution and e-commerce visual design, showcasing a range of projects from concept to completion.

• Specific examples of on-site campaign work, including homepage banners, landing pages, promotional graphics, and product merchandising assets that drove measurable results.

• Visual storytelling examples that effectively communicate brand narratives and product value propositions within an e-commerce context.

• Demonstrate the ability to translate business objectives and customer insights into impactful design solutions. Process Documentation:

• Highlight your process for developing design concepts, from initial brief and research through to final asset delivery, emphasizing efficiency and collaboration.

• Showcase your approach to creating scalable design systems and templates, demonstrating how you ensure consistency and speed up production workflows.

• Include examples of how you have used data, customer insights, or A/B testing results to inform design decisions and optimize creative performance.

• Illustrate your collaboration process with cross-functional teams (Marketing, Product, Category Management) to achieve unified campaign goals.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only display aesthetic quality but also demonstrate a strategic, process-driven approach to design within an e-commerce setting, highlighting problem-solving and impact.

💵 Compensation & Benefits

Salary Range: Given the 5-10 years of experience requirement and the location in Taipei, Taiwan, a competitive salary range for a Senior Graphic Designer is estimated to be between NT$750,000 to NT$1,200,000 annually. This estimate is based on industry benchmarks for senior creative roles in major Asian tech and e-commerce hubs, considering the cost of living and market demand for specialized design talent.

Benefits:

• Comprehensive health insurance, including medical, dental, and vision coverage.

• Paid time off (PTO) including vacation days, sick leave, and public holidays, with potential for accrual based on tenure.

• Opportunities for professional development, including training, workshops, and potential conference attendance to enhance design skills and industry knowledge.

• Employee discounts on Coupang products and services, reflecting the company's commitment to its team.

• Retirement savings plan or pension contributions, in compliance with Taiwanese labor laws.

• Potential for performance-based bonuses or incentives tied to campaign success and company profitability.

Working Hours: The standard working hours are likely 40 hours per week, typically Monday to Friday, with flexibility potentially offered based on project needs and team agreements. Overtime may be required during peak campaign periods, with compensation or time-off-in-lieu provided as per company policy and local regulations.

📝 Enhancement Note: The salary range is an estimate based on general market data for senior design roles in Taipei. Benefits are typical for a company of Coupang's scale and industry. The provided working hours are standard, but e-commerce roles can sometimes involve extended hours during critical sales periods.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Online Retail, Technology. Coupang is a leading e-commerce platform, known for its innovative logistics and customer-centric approach. In Taiwan, it operates services like "Rocket Delivery" and "Rocket Oversea," aiming to revolutionize the local online shopping landscape.

Company Size: Coupang is a large, globally recognized technology company with a significant presence. Its size suggests structured processes, ample resources, and opportunities for career advancement within a dynamic, growth-oriented environment. This scale also implies a need for strong individual contribution and adaptability within established frameworks.

Founded: Coupang was founded in 2010. Its relatively young age and rapid growth trajectory indicate a culture that values innovation, speed, and continuous improvement, which is crucial for staying competitive in the fast-evolving e-commerce sector.

Team Structure:

• The e-commerce creative team is likely composed of designers, copywriters, and creative strategists, working collaboratively to produce marketing and on-site campaign materials.

• This role reports to a Creative Lead or Art Director, with direct interaction and mentorship provided to Junior Designers.

• Close cross-functional collaboration is expected with Marketing, Category Management, CRM, and Product teams, requiring strong communication and partnership skills. Methodology:

• Coupang emphasizes a data-driven approach to decision-making, leveraging customer insights and performance metrics to optimize strategies and creative outputs.

• Workflow planning and optimization are key, with a focus on efficiency, scalability, and speed to market, especially in the competitive e-commerce landscape.

• Automation and efficiency practices are likely integrated into creative production processes to handle the high volume of assets required for an e-commerce platform.

Company Website: https://www.coupang.jobs/

📝 Enhancement Note: Coupang's culture is characterized by rapid growth, innovation, and a strong focus on customer experience. For a designer, this means working in a fast-paced, data-informed environment where creative solutions directly impact business outcomes and user engagement.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Senior Graphic Designer, indicating a mid-to-senior level position. It requires significant independent contribution, creative leadership, and the ability to mentor junior team members. The scope includes owning major campaigns and influencing visual direction, suggesting a role that balances execution with strategic input.

Reporting Structure: The Senior Graphic Designer will report to a Creative Lead or Art Director. They will also mentor and guide Junior Designers, fostering a collaborative team dynamic and contributing to the overall output quality of the creative department.

Operations Impact: The visual assets and campaign executions developed by this role directly impact customer engagement, brand perception, and ultimately, sales conversion rates on Coupang's e-commerce platform. A data-driven approach to design ensures that creative efforts are aligned with business objectives and contribute measurably to revenue growth and customer satisfaction.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in e-commerce visual merchandising, campaign strategy, or specific product categories.

• Leadership: Potential to advance into roles like Art Director, Creative Lead, or Manager, overseeing larger teams and strategic creative initiatives.

• Skill Development: Access to training, workshops, and exposure to cutting-edge design tools and e-commerce trends, fostering continuous learning and skill enhancement.

• Cross-functional Exposure: Opportunities to work on diverse projects with various departments, broadening understanding of the business and its operational facets.

📝 Enhancement Note: The growth path for a Senior Graphic Designer at a company like Coupang typically involves progressing into leadership roles or specializing in high-impact areas of e-commerce design, with a strong emphasis on measurable results and strategic contribution.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. Coupang’s offices are likely modern, designed to foster collaboration and innovation, with dedicated spaces for creative teams.

Office Location(s): The primary office location is Taipei, Taiwan. Specific details about the office facilities, such as proximity to public transport or amenities, would typically be available during the interview process.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with marketing, product, and other cross-functional teams to facilitate seamless campaign development.

• Access to industry-standard design tools and technology, including high-performance workstations, software licenses (Adobe Creative Suite, Figma), and potentially digital whiteboarding tools for ideation.

• Opportunities for regular team meetings, brainstorming sessions, and design critiques to foster a dynamic and productive creative environment.

Work Schedule: The role is full-time, typically adhering to standard business hours (e.g., 9 AM to 6 PM, Monday to Friday). However, the fast-paced nature of e-commerce may necessitate flexibility, with potential for extended hours during critical campaign launches, sales events, or project deadlines.

📝 Enhancement Note: The on-site environment in Taipei suggests a structured workplace focused on team collaboration and direct communication, essential for rapid iteration in e-commerce creative production.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening of resumes and portfolios to assess qualifications and experience against the role requirements.

• Phone Interview: A preliminary discussion with an HR representative or hiring manager to gauge fit, understand career aspirations, and discuss the role in more detail.

• Onsite (or Virtual Onsite) Interview: This typically involves multiple stages, including:

  • Portfolio Presentation: A dedicated session where the candidate presents their work, explains their design process, and discusses the impact of their projects.
  • Skills-Based Interviews: Discussions with potential peers and managers focusing on technical skills, problem-solving abilities, and design thinking.
  • Cross-functional Stakeholder Meeting: An opportunity to meet with representatives from Marketing, Category Management, or Product teams to assess collaboration and communication skills.
  • Creative Challenge/Case Study: A potential exercise to assess problem-solving skills and design approach on a hypothetical or real-world scenario relevant to Coupang's business.

• Offer: Extension of an employment offer to the selected candidate.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your experience in e-commerce, digital campaigns, and visual storytelling. Prioritize work that demonstrates impact and problem-solving.

• Showcase Process: For each project, clearly articulate the problem statement, your role, the design process (research, ideation, iteration), key decisions made, and the final solution. Use visuals to illustrate your journey.

• Quantify Impact: Where possible, include metrics and results. Highlight how your designs contributed to business objectives such as increased conversion rates, engagement, or sales. Use data-driven insights to justify your design choices.

• Tailor to Coupang: Research Coupang’s brand, target audience, and current marketing campaigns. Emphasize projects that align with their aesthetic, strategic goals, and the specific responsibilities of the role.

• Be Prepared to Discuss: Be ready to discuss your design philosophy, how you handle feedback, your experience with collaboration, and your approach to mentoring junior designers.

Challenge Preparation:

• If a creative challenge is given, focus on understanding the core business objective and target audience.

• Structure your approach logically: define the problem, brainstorm solutions, outline your design concept, and explain how you would measure success.

• Be ready to present your solution concisely and confidently, defending your design choices with clear rationale.

• Familiarize yourself with Coupang’s existing visual language and user experience to ensure your proposed solutions are contextually relevant.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of design skills, strategic thinking, and collaborative capabilities. A strong, well-articulated portfolio is critical for success, as it serves as the primary evidence of the candidate's qualifications and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required, particularly in Photoshop for image manipulation and asset creation, and Illustrator for vector graphics and logos.

• Figma: Strong proficiency is essential for UI/UX design, prototyping, collaborative workflows, and potentially for creating design systems.

• Sketch (Potentially): While Figma is specified, familiarity with Sketch might be beneficial depending on existing team workflows.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics, internal Coupang tools): Familiarity with understanding website traffic, user behavior, and conversion data to inform design decisions.

• A/B Testing Tools (e.g., Optimizely, VWO, internal tools): Experience in collaborating on or interpreting results from A/B tests to optimize creative performance.

• Performance Dashboards: Ability to interpret data presented in dashboards to understand campaign effectiveness and identify areas for creative improvement.

CRM & Automation:

• CRM Systems (e.g., Salesforce, internal tools): Understanding how design assets are used within CRM campaigns (email marketing) and customer journeys.

• Marketing Automation Platforms (e.g., Marketo, HubSpot, internal tools): Awareness of how visual assets are integrated into automated marketing workflows.

• Project Management Tools (e.g., Asana, Jira, Trello): Proficiency in using these tools for task management, collaboration, and tracking project progress.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and Figma highlights the core technical requirements. Proficiency in analytics and A/B testing tools is crucial for demonstrating a data-driven approach to design, which is a key requirement for this role.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A deep commitment to understanding and serving the customer, reflected in design choices that enhance user experience and satisfaction.

• Innovation & Speed: A culture that encourages creative thinking, rapid iteration, and timely execution to stay ahead in the competitive e-commerce market.

• Data-Driven Decisions: Relying on data, analytics, and customer insights to guide design strategies and measure the impact of creative work.

• Collaboration & Teamwork: Fostering a supportive environment where cross-functional teams work together seamlessly to achieve common goals.

• Ownership & Accountability: Taking responsibility for projects from conception to completion, driving results and continuous improvement.

Collaboration Style:

• Cross-functional Integration: The team actively collaborates with Marketing, Category Management, Product, and CRM to ensure a unified and effective go-to-market strategy.

• Feedback Culture: Open to constructive feedback and actively participates in design critiques to refine work and elevate creative standards.

• Knowledge Sharing: Encourages sharing of best practices, design trends, and learnings across the team and with other departments to foster collective growth.

📝 Enhancement Note: Coupang’s values emphasize a customer-centric, data-driven, and fast-paced operational environment. For a designer, this translates to creating work that is not only visually appealing but also strategically sound, measurable, and collaborative.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: Managing the high volume of creative assets required for a large e-commerce platform while maintaining quality and adhering to tight deadlines.

• Balancing Creativity and Data: Effectively integrating data-driven insights and A/B testing results into creative processes without stifling innovation and artistic expression.

• Stakeholder Alignment: Navigating diverse stakeholder expectations and feedback to deliver cohesive and effective design solutions that meet multiple business objectives.

• Brand Evolution: Adapting to evolving brand guidelines and market trends while ensuring consistency across all customer touchpoints in a dynamic digital landscape.

Learning & Development Opportunities:

• E-commerce Specialization: Deepen expertise in the nuances of e-commerce design, conversion rate optimization (CRO), and visual merchandising strategies.

• Leadership Skills: Develop mentoring capabilities, project management skills, and strategic thinking to potentially move into leadership roles.

• Technology Adoption: Stay current with emerging design tools, software updates, and digital creative technologies relevant to the e-commerce industry.

• Industry Exposure: Opportunities to attend industry conferences, workshops, and training sessions to gain insights into the latest trends and best practices in digital design and marketing.

📝 Enhancement Note: The primary challenges revolve around the demands of a high-volume, fast-paced e-commerce environment, requiring strong organizational skills and the ability to balance creative vision with data-backed strategy. Growth opportunities are tied to developing specialized e-commerce design expertise and leadership potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a major e-commerce campaign you led from concept to execution. What were the objectives, your approach, and the results?" (Focus on process, collaboration, and quantifiable impact.)

• "How do you balance creative vision with data-driven insights and A/B testing results in your design process?" (Prepare examples of using data to inform or refine designs.)

• "Walk us through your process for creating scalable design systems or templates for an e-commerce platform." (Highlight efficiency, consistency, and maintainability.)

• "How would you approach designing for a new product category launch on Coupang Taiwan, considering our target audience and market position?" (Demonstrate strategic thinking and adaptability.) Company & Culture Questions:

• "What excites you about Coupang and its mission in Taiwan?" (Research Coupang's Taiwan operations and value proposition.)

• "How do you foster a collaborative environment and provide constructive feedback to junior designers?" (Showcase mentorship and teamwork skills.)

• "Describe a time you had to manage conflicting feedback from multiple stakeholders. How did you resolve it?" (Demonstrate negotiation and stakeholder management.)

• "How do you stay updated on the latest design trends and e-commerce best practices?" (Highlight continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation with a clear beginning (problem/objective), middle (process/solutions), and end (results/impact).

• Highlight Your Role: Clearly define your specific contributions to each project, especially in team-based efforts.

• Show, Don't Just Tell: Use high-quality visuals of your work. For digital assets, consider showing them in context (e.g., on a website mockup).

• Quantify Impact: Emphasize metrics and key performance indicators (KPIs) that demonstrate the success of your designs.

• Connect to Coupang: Explicitly link your experience and portfolio pieces to the requirements and goals of the Senior Graphic Designer role at Coupang.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, data literacy, and strong collaboration skills, all within the context of e-commerce and Coupang's specific business objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the official Coupang Jobs portal (link provided).

• Portfolio Customization: Tailor your portfolio to highlight e-commerce campaigns, digital asset creation, and visual storytelling relevant to Coupang's services in Taiwan. Select projects that showcase your proficiency in Adobe Creative Suite and Figma.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, focusing on achievements in digital design, campaign leadership, stakeholder management, and any experience with data-driven design or A/B testing. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic rationale, and measurable impact. Prepare to discuss your experience with cross-functional collaboration and mentoring junior designers.

• Company Research: Familiarize yourself with Coupang's mission, its services in Taiwan (Rocket Delivery, Rocket Oversea), and its brand aesthetic. Understand their commitment to customer experience and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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