Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Chapel Pointe

Location: Hudsonville, Michigan, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: 2026-08-31

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual identity and design production for all church-wide initiatives, ensuring clear communication of gospel-centered messages.

• Develop and execute engaging visual assets across diverse mediums, including digital displays, print collateral, social media, and environmental graphics.

• Collaborate closely with ministry and digital teams to translate core messages into compelling visual concepts that enhance audience engagement.

• Serve as a custodian of the church's brand, maintaining consistency and quality across all visual touchpoints to support the mission of "Transformed Followers of Jesus."

📝 Enhancement Note: This role is deeply embedded within a faith-based organization, requiring a strong alignment with its mission, vision, and values. The "Graphic Designer" title, in this context, extends beyond typical corporate design to encompass visual storytelling and communication for spiritual growth and community engagement. The focus on "gospel-centered messages" and "Transformed Followers" indicates a need for sensitivity to theological messaging and the ability to visually represent abstract concepts related to faith.

📈 Primary Responsibilities

• Produce a wide array of visual assets for weekend services, sermon series, digital platforms, social media, and special events.

• Adapt and apply design concepts across various mediums, including digital displays, print materials, merchandise, environmental graphics, and the church website.

• Prepare high-quality, print-ready files and digital deliverables that strictly adhere to established brand guidelines.

• Efficiently manage multiple design projects simultaneously, ensuring timely delivery of all creative assets.

• Lead the visual identity development for major sermon series and church-wide campaigns, from initial concept to final execution.

• Act as a guardian of the church's visual identity, ensuring consistent application and high standards across all communication channels.

• Provide constructive creative feedback and guidance to other designers, volunteers, and team members involved in design initiatives.

• Partner with the digital ministries team and other ministry departments to translate key messages into clear visual concepts for both graphics and print materials.

• Collaborate with the production team to ensure cohesive and impactful multi-channel media engagement for church events and communications.

📝 Enhancement Note: The responsibilities highlight a blend of production-level design work and strategic creative direction. The emphasis on adapting designs across "digital displays, print materials, merchandise, environmental graphics, and our website" suggests a need for versatility and understanding of various output requirements. The expectation to "lead design projects" and "shape the visual identity" indicates this role requires not just execution but also creative ownership and strategic thinking within the defined brand framework.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles requiring advanced proficiency and creative direction.

Experience: 2-5 years of professional graphic design experience, with a demonstrated ability to manage projects from concept to completion. Experience in a non-profit or ministry setting is highly preferred.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• A strong, curated portfolio showcasing exceptional design skills, typography, and layout expertise.

• Proven ability to lead and manage design projects from inception to final delivery.

• Solid understanding of branding principles, visual systems, and effective storytelling through design.

• Demonstrated ability to balance creative vision with precise execution and attention to detail.

• Skill in preparing print-ready files and digital assets that meet technical specifications.

• Excellent communication skills, with the ability to articulate creative concepts and collaborate effectively with diverse teams.

• High attention to detail and a steadfast commitment to producing work of the highest quality and excellence.

• Ability to thrive in a collaborative, team-oriented environment. Preferred Skills:

• Experience designing for a large-scale organization or institution.

• Prior experience designing graphics within a non-profit or church ministry setting.

• Familiarity with motion design principles or animation software (e.g., After Effects).

• Understanding of web design principles and user interface (UI) considerations.

• Experience with environmental graphics and large-format printing.

📝 Enhancement Note: The qualifications emphasize a strong technical foundation in design software combined with strategic creative thinking. The "Advanced proficiency" requirement in Adobe Creative Suite, alongside a "strong portfolio," indicates that practical application and a proven track record are paramount. The preference for "non-profit environment or ministry setting" suggests that understanding the unique communication needs and values of such organizations is a significant advantage. The mention of "motion design or animation" as preferred hints at a forward-looking approach to digital content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a strong grasp of design principles, typography, and layout across various applications.

• Case studies or examples that showcase the end-to-end design process for key projects, including ideation, concept development, execution, and final delivery.

• Work samples that highlight proficiency in adapting designs for different mediums (print, digital, social media, environmental).

• Visual evidence of successful brand stewardship and consistency across multiple projects.

• Examples of how design has been used to effectively communicate specific messages or narratives, particularly within a faith-based or community context. Process Documentation:

• Ability to articulate the design process used for specific projects, emphasizing problem-solving and creative decision-making.

• Documentation or examples that show how brand guidelines were applied and maintained throughout design projects.

• Understanding of file preparation processes for both print and digital deliverables, ensuring adherence to technical specifications.

• Examples of how feedback was incorporated into the design process to refine and improve final assets.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is the primary "system" and "process" artifact. The emphasis here is on demonstrating not just the final output but also the thought process, technical execution, and brand adherence behind it. The "process documentation" aspect focuses on how the candidate can articulate their workflow and decision-making, which is crucial for collaboration and understanding their approach to design challenges within an organizational structure.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Graphic Designer with 2-5 years of experience in Hudsonville, Michigan, and considering the non-profit sector, the estimated salary range is $45,000 - $60,000 annually. This estimate accounts for the cost of living in the region and the specialized nature of design within a ministry context.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid Time Off (PTO) package, including vacation, sick leave, and holidays.

• Retirement savings plan (e.g., 401k) with potential employer matching.

• Opportunities for professional development, including workshops, conferences, and training in design software and techniques.

• Potential for ministry-specific benefits or support programs.

• Employee assistance program (EAP) for personal and professional support.

• Life insurance and disability coverage.

Working Hours: 40 hours per week, typically Monday through Friday. While standard business hours are expected, occasional flexibility may be required for evening or weekend events, especially around major church initiatives or services.

📝 Enhancement Note: Salary is estimated based on regional data for Graphic Designers in Michigan, adjusted for the non-profit sector which may offer slightly lower compensation than corporate roles but often compensates with strong benefits and mission alignment. The "Exempt" job type suggests the role is not eligible for overtime pay. Benefits are standard for full-time positions and are inferred based on typical offerings for organizations of this nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Religious Organizations / Non-profit / Ministry. Chapel Pointe operates within the faith-based sector, focusing on community outreach, spiritual development, and religious services. This context shapes its operational priorities and communication style.

Company Size: While specific employee numbers aren't provided, the mention of "large-scale organization" and multiple "ministry teams" suggests a substantial organization with structured departments and a significant volunteer base. This implies a need for clear processes and effective communication to manage operations.

Founded: The founding date is not specified, but the organization appears established, with a defined vision and purpose that guides its activities. This history likely informs its values and operational approach.

Team Structure:

• The Graphic Designer will report to the Digital Ministries Director, indicating a primary alignment with the digital communication and outreach efforts of the church.

• The role involves close collaboration with various ministry teams (e.g., worship, student ministries, outreach) and the production team, necessitating strong cross-functional teamwork.

• It is likely that the Digital Ministries team includes other roles such as web managers, social media coordinators, or content creators, fostering a collaborative digital content environment. Methodology:

• Data-Driven Content: While not explicitly stated for design, the modern approach to digital ministries often involves analyzing engagement metrics to inform content strategy, including visual elements.

• Collaborative Workflow: The emphasis on teamwork suggests a workflow that involves input, feedback, and iteration among different teams and stakeholders.

• Mission-Centric Execution: All design work is guided by the church's overarching mission and vision, ensuring that creative output directly supports organizational goals.

Company Website: https://chapelpointe.bamboohr.com/careers (This is the careers portal; the main church website would be separate, likely chapelpointe.org based on inferred domain).

📝 Enhancement Note: The organizational context is crucial. Chapel Pointe is a church, meaning its "products" are spiritual services, community, and faith-based messaging. The Graphic Designer's role is to visually translate these intangible elements into accessible and engaging formats for its congregation and wider community. The "large-scale organization" aspect implies a need for robust internal processes and the ability to manage a significant volume of design requests.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role, requiring independent execution of design tasks and contributions to creative direction. It's beyond an entry-level position but not yet a senior or lead designer role. The scope includes managing multiple projects and influencing visual identity for specific initiatives.

Reporting Structure: The role reports to the Digital Ministries Director. This suggests that career progression might involve moving into more specialized digital roles, broader marketing/communications leadership within the church, or potentially a Senior Graphic Designer position if such a track exists.

Operations Impact: The Graphic Designer's impact is measured by the effectiveness of visual communications in supporting church programs, sermon series, and overall mission. Success means increased engagement, clearer understanding of messages, and a consistent, professional brand presence that resonates with the congregation and potential attendees.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas like motion graphics, animation, UI/UX design, or large-format environmental graphics.

• Creative Leadership: Potential to take on more significant creative direction for major campaigns or to mentor junior designers or volunteers.

• Cross-Functional Development: Gaining broader experience in digital ministries, content strategy, or marketing communications by working closely with other teams.

• Ministry-Specific Expertise: Developing a unique skill set in visual communication for faith-based organizations, which can be highly valuable in this sector.

📝 Enhancement Note: Growth in a non-profit, especially a church, might follow different trajectories than in the corporate world. Progression is often tied to demonstrated impact, leadership potential within the organization's framework, and the evolving needs of the ministry. The "operations impact" is framed around mission advancement and congregational engagement rather than direct revenue generation.

🌐 Work Environment

Office Type: Chapel Pointe is described as a church, implying a physical campus with office spaces, potentially a dedicated creative studio or shared workspace for the digital ministries team. The environment is likely professional yet community-oriented.

Office Location(s): The primary location is Hudsonville, Michigan. This suggests a potentially suburban or small-city setting for the physical workspace.

Workspace Context:

• A collaborative workspace is implied, where the Graphic Designer will work alongside the Digital Ministries Director and potentially other team members.

• Access to industry-standard design software and hardware is expected.

• Opportunities for interaction with other ministry leaders and teams will exist, fostering understanding of their visual needs.

• The environment likely encourages creativity while maintaining focus on the church's mission and values.

Work Schedule: The standard 40-hour work week is typical, but the nature of church events may require occasional flexibility for evenings or weekends. This should be balanced with personal spiritual practices and family life, aligning with the organization's values.

📝 Enhancement Note: The work environment in a church setting can be unique. While professional standards are maintained, there's often a strong sense of community, shared purpose, and a more personal connection to the organization's mission. The "workspace context" emphasizes the need for both individual creative focus and collaborative interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation/Review: Candidates will likely be asked to present their portfolio, discussing specific projects, design rationale, and problem-solving approaches. Be prepared to articulate your design process and how you achieve visual impact.

• Skills Assessment: A potential practical design exercise or challenge to evaluate proficiency with design software and ability to respond to a brief.

• Behavioral & Values Interview: Discussions focused on personal faith, alignment with Chapel Pointe's vision and values, teamwork, and communication skills. Be ready to share how your faith influences your work.

• Meet the Team: An opportunity to interact with the Digital Ministries Director and potentially other team members to assess cultural fit.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to ministry or non-profit communication, if possible.

• For each project, be ready to explain: the client's objective, your design process, key challenges, your creative solutions, and the outcome/impact.

• Showcase versatility across different mediums (print, digital, social).

• Ensure your portfolio demonstrates strong typography, layout, and brand consistency.

• Highlight any experience with sermon series graphics, event branding, or community engagement visuals. Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clarity and adherence to brand guidelines within the given constraints.

• Be prepared to explain your design choices and rationale clearly and concisely.

• Demonstrate an ability to work efficiently under time pressure.

📝 Enhancement Note: For a role in a faith-based organization, the interview process will likely place significant emphasis on cultural and values alignment alongside technical skills. The portfolio review is critical, serving as the primary evidence of design capability. Be prepared to connect your design work directly to the organization's mission and goals.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is mandatory, specifically:

  • Photoshop: For raster image editing, digital asset creation, and manipulation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design, print collateral, brochures, and publications.

• Other Potential Tools (depending on specific needs):

  • Adobe After Effects: For motion graphics and animation (preferred).
  • Figma/Sketch: For UI/UX design if web graphics require it.
  • Canva: Potentially used for simpler quick-turnaround graphics or by volunteers.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how design performance is measured (e.g., social media engagement, website traffic to specific pages) can inform design choices. Familiarity with basic analytics dashboards might be beneficial. CRM & Automation:

• Not directly applicable to the core design function, but understanding how digital assets are deployed through marketing automation platforms or CRM systems could provide context for digital deliverables.

📝 Enhancement Note: The core technical requirement is deep expertise in Adobe Creative Suite. Any additional software proficiency, especially in motion graphics, will be a significant advantage. The emphasis is on the designer's ability to create high-quality visual assets using these tools.

👥 Team Culture & Values

Operations Values:

• Faith-Centered: All work is grounded in Christian principles, reflecting the church's mission and values in every design.

• Excellence: A commitment to high-quality design that accurately represents the church and its message.

• Collaboration: Working effectively with diverse teams, fostering a supportive and cooperative environment.

• Stewardship: Responsible management of creative resources, time, and brand assets.

• Servant Leadership: Approaching tasks with humility, a willingness to serve, and a focus on supporting ministry goals.

Collaboration Style:

• The team likely operates with a blend of structured processes for project management and a flexible, iterative approach for creative development.

• Open communication and constructive feedback are expected to be integral to the design process.

• Cross-functional collaboration is essential, requiring the designer to engage with various ministry leaders to understand their needs and translate them into effective visuals.

• A culture of mutual support and shared purpose within the church community is likely to permeate team interactions.

📝 Enhancement Note: The culture and values are deeply intertwined with the organization's religious identity. Candidates should be prepared to demonstrate not only professional competence but also a genuine alignment with and commitment to these values. The "operations values" are less about efficiency metrics and more about embodying the organization's spiritual and community ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Ministry Needs: Effectively translating abstract theological concepts and specific ministry objectives into compelling visual designs.

• Managing Diverse Stakeholder Expectations: Catering to the visual needs and preferences of various ministry teams while maintaining brand consistency.

• Adapting to Evolving Digital Trends: Staying current with design software, digital platforms, and visual communication trends to keep content fresh and engaging.

• Production Volume & Deadlines: Managing a high volume of design requests with potentially tight turnaround times, especially around major church events.

Learning & Development Opportunities:

• Advanced Design Software Training: Pursuing certifications or workshops for Adobe Creative Suite or specialized tools like After Effects.

• Ministry Communications Seminars: Attending conferences or training focused on effective communication and design within faith-based organizations.

• Brand Strategy Workshops: Deepening understanding of brand management and visual identity development.

• Mentorship: Opportunities to learn from senior leaders within the digital ministries or communications departments.

📝 Enhancement Note: The challenges are specific to the unique context of a church environment, focusing on the intersection of creative execution and spiritual communication. Growth opportunities are geared towards enhancing both technical design skills and strategic understanding within the ministry context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex message or concept into a visual design."

• "How do you ensure brand consistency across multiple design projects for different teams?"

• "Walk us through a sermon series design you created. What was the brief, your process, and the outcome?"

• "How do you handle creative feedback that you disagree with?"

• "How do your personal faith and values inform your approach to design work, especially in a ministry context?" Company & Culture Questions:

• "What do you know about Chapel Pointe's mission and vision, and how do you see your role contributing to it?"

• "Describe your experience working in a team-oriented environment. How do you collaborate effectively with non-designers?"

• "What are your thoughts on the role of visual communication in a church setting?"

• "How do you maintain your personal spiritual disciplines alongside a demanding professional role?" Portfolio Presentation Strategy:

• Select 5-7 of your strongest and most relevant projects.

• For each project, clearly articulate the objective, your role, the creative process, challenges, solutions, and results.

• Be prepared to discuss your software proficiency and technical skills.

• Highlight projects that demonstrate your ability to work within brand guidelines or to develop visual identities.

• Practice presenting your portfolio concisely and engagingly, allowing time for questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also cultural fit and a genuine understanding of the organization's mission. Be ready to connect your professional experience and personal values to the specific needs of Chapel Pointe.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Chapel Pointe careers portal.

• Portfolio Customization: Tailor your resume and cover letter to highlight your most relevant design experience, particularly any work in non-profit or ministry settings. Ensure your portfolio is easily accessible and showcases projects that align with the responsibilities outlined in the job description.

• Resume Optimization: Clearly list your proficiency in Adobe Creative Suite and other relevant design software. Quantify achievements where possible (e.g., "Designed assets for X sermon series resulting in Y% increase in event attendance").

• Interview Preparation: Practice articulating your design process, creative rationale, and how you handle feedback. Prepare specific examples of past projects and how they align with Chapel Pointe's mission.

• Company Research: Familiarize yourself with Chapel Pointe's vision, mission, core values, and recent sermon series or initiatives. Understand their overall brand aesthetic and communication style.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.