Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Boulevard Brewing Company (Duvel USA)

Location: Kansas City, Missouri, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Food & Beverage / Marketing

Date Posted: 2026-08-06T17:51:19

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for visually bringing Boulevard Brewing Company's brands to life, focusing on creative concept development and execution for marketing and packaging initiatives.

• The Graphic Designer will be responsible for maintaining and adapting design styles across a diverse portfolio of beverage brands, requiring a strong understanding of brand consistency and visual storytelling.

• A key aspect of this position involves close collaboration with Brand Managers and cross-functional teams, necessitating strong communication and presentation skills to articulate design rationale and strategy.

• The role demands proficiency in industry-standard design software and a proactive approach to managing multiple projects within a dynamic workflow, ensuring timely and high-quality creative output.

📝 Enhancement Note: While the job title is "Graphic Designer," the context provided by Duvel USA's description, mentioning a "family of amazing breweries and beverage companies," suggests a focus on branding, packaging, and marketing collateral within the fast-paced beverage industry. The emphasis on "passion for our beer and beverages" and the "craft beer culture" indicates a need for a designer who can connect with and translate the brand's essence into compelling visuals. The mention of "marketing preferred" in education further solidifies the role's strategic importance beyond just aesthetic design.

📈 Primary Responsibilities

• Develop compelling and innovative design concepts that align with brand strategies and marketing objectives for various beverage products.

• Execute creative designs for a range of applications including packaging, marketing collateral, digital assets, social media content, and website imagery, ensuring adherence to brand guidelines.

• Present and clearly articulate design thinking, strategy, and rationale behind creative choices, supported by research, discovery, and insights.

• Collaborate closely with Brand Managers and marketing teams to translate business goals into impactful creative solutions.

• Participate in art direction for product photo shoots, contributing to the visual storytelling of the brands.

• Manage design projects efficiently within a project management platform, ensuring consistent workflow and timely delivery.

• Engage in creative critiques and brainstorming sessions to foster innovation and continuous improvement within the design team.

• Maintain and adapt design styles across a diverse portfolio of brands, ensuring visual consistency and brand integrity.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic collaboration. The emphasis on "presenting and articulating design thinking, strategy and rationale" indicates the need for a designer who can not only create but also 'sell' their ideas internally, demonstrating a business-oriented approach to design. Participation in "conception and art directing product photo shoots" suggests a hands-on involvement in visual content creation beyond digital design.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design with a preferred emphasis in Marketing. Experience:

• One to five years of professional experience in graphic design, with a strong portfolio showcasing relevant work. Required Skills:

• Solid understanding of core design principles and visual hierarchy.

• Technical proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Proven ability to develop strong design concepts and translate them into compelling visual assets.

• Experience in creating engaging social media and website imagery.

• Strong work ethic with demonstrated ability to plan, manage, and prioritize multiple competing projects effectively.

• Excellent communication skills, both written and verbal, with the ability to articulate design rationale.

• Ability to work both independently and collaboratively within a team environment.

• Professional maturity and strong judgment in decision-making. Preferred Skills:

• Basic knowledge of Adobe After Effects and experience creating motion graphics.

• Photography editing skills, particularly for packaging mock-ups.

• Experience in the beer or other alcoholic beverage industry.

• An abiding interest in craft beer culture.

• Basic knowledge of Microsoft Office programs (Outlook, Excel, Word).

📝 Enhancement Note: The requirement for "one to five years" of experience positions this role for an early to mid-career designer. The emphasis on Adobe Creative Suite is standard, but the preference for After Effects and photography editing skills suggests the company values a broader skillset in visual content creation, including potential for animation and enhanced product visualization. The "abiding interest in craft beer culture" is a crucial cultural fit indicator for this specific industry role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of design projects, with a strong emphasis on branding and packaging design for consumer goods.

• Demonstrated ability to adapt design styles and adhere to established brand standards across a diverse product portfolio.

• Examples of digital assets for social media and web, illustrating an understanding of platform-specific visual requirements.

• Case studies or project descriptions that articulate the design process, from concept ideation and research to final execution, highlighting problem-solving approaches. Process Documentation:

• Experience working within project management platforms to track project workflows, deadlines, and asset delivery.

• Ability to present and articulate design thinking, strategy, and rationale, demonstrating a structured approach to creative problem-solving.

• Understanding of the creative brief process and how to translate brand objectives into tangible design outcomes.

📝 Enhancement Note: The job posting explicitly requests a portfolio, cover letter, and salary requirements. The portfolio is the primary tool to demonstrate the required skills. For this role, expect to highlight experience in packaging design, brand identity development, and digital marketing visuals. The ability to articulate the "process of research, discovery and insights" behind the designs is a key differentiator.

💵 Compensation & Benefits

Salary Range:

The salary range for a Graphic Designer with 1-5 years of experience in Kansas City, MO, typically falls between $55,000 and $75,000 annually. This estimate is based on industry benchmarks for creative roles in metropolitan areas, considering the specified experience level and the company's position within the craft beverage industry.

Benefits:

• Employee bonus program

• Medical insurance

• Dental insurance

• 401(k) retirement plan with company contributions

• Educational assistance programs

• Parental leave

• Paid vacation time

• Paid holidays Working Hours:

• Standard full-time hours, typically 40 hours per week.

📝 Enhancement Note: The provided benefits list is comprehensive and includes common offerings like health insurance and retirement plans, but also highlights attractive perks such as an employee bonus, educational assistance, and parental leave, which are indicative of a company that invests in its employees. The salary range is an estimation based on industry data for the specified location and experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically Craft Beer and Beverages)

Company Size: Duvel USA is part of Duvel Moortgat, a significant entity in the beer industry, with Boulevard Brewing Company being a major craft brewery in the US. The description implies a larger corporate structure with distinct brand identities.

Founded: Boulevard Brewing Company was founded in 1989, and Duvel Moortgat has a much longer history dating back to 1903, indicating a company with established traditions and expertise in brewing.

Team Structure:

• The Graphic Designer will be based at Boulevard Brewing Co. in Kansas City, MO.

• They will likely be part of a broader marketing or creative team.

• Collaboration is expected with Brand Managers and potentially other creative professionals.

• The culture is described as collaborative, with "scrappy problem solvers" who are not afraid to take on new challenges. Methodology:

• The company values "thinking differently and constantly improving."

• Design work is driven by creative problem-solving and bringing ideas to life.

• Emphasis on presenting design rationale and strategy.

• Adherence to Duvel Moortgat values: Passion, Quality, Sustainability, & Integrity.

Company Website: boulevard.com

📝 Enhancement Note: The company culture emphasizes a blend of passion for their product (beer), a drive for innovation ("think differently"), and a collaborative, problem-solving spirit. The "scrappy" nature suggests an agile and hands-on work environment, where individuals are encouraged to take initiative. The values of Passion, Quality, Sustainability, and Integrity are core to their operations and brand identity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an individual contributor, likely at an early to mid-career stage (2-5 years of experience). It offers a solid foundation in graphic design within a specific, vibrant industry.

Reporting Structure: The Graphic Designer will report to a manager within the marketing or creative department, and will collaborate closely with Brand Managers. The exact reporting line will depend on the internal structure of Boulevard Brewing Company.

Operations Impact: The Graphic Designer's work directly impacts brand perception, market appeal, and consumer engagement through visual communication. High-quality design in packaging, marketing materials, and digital content is critical for sales performance and brand loyalty in the competitive beverage market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in packaging design, branding, or motion graphics.

• Industry Expertise: Become a subject matter expert in beverage industry design trends and consumer preferences.

• Leadership Potential: With proven success and further development, potential to move into a Senior Graphic Designer or Art Director role.

• Cross-Functional Experience: Gain experience working across different brands within the Duvel USA portfolio.

📝 Enhancement Note: The growth path for a Graphic Designer in a company like Boulevard Brewing is typically through deepening specialized skills or taking on more strategic and leadership responsibilities within the creative department. The company's structure within a larger beverage group offers potential exposure to different brands and markets.

🌐 Work Environment

Office Type: This is an on-site role based at the Boulevard Brewing Company office in Kansas City, MO. The environment is likely a blend of creative studio space and typical office settings.

Office Location(s): Kansas City, Missouri, with the specific address likely being the Boulevard Brewing Company facilities.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for brainstorming and creative critiques.

• Access to necessary design software and technology will be provided.

• Interaction with Brand Managers and other marketing team members is integral to the role.

• The company culture encourages interaction and collaboration, suggesting a dynamic and engaging office atmosphere. Work Schedule:

• Standard full-time schedule (approximately 40 hours per week).

• The nature of creative work might occasionally require flexibility to meet project deadlines, but the core schedule is likely standard business hours.

📝 Enhancement Note: The on-site requirement indicates a preference for in-person collaboration, which is often beneficial for creative roles involving brainstorming, feedback sessions, and team synergy. The Kansas City location places it within a significant metropolitan area for business operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio to assess qualifications and creative fit.

• Portfolio Review: A dedicated session to discuss past work, design process, and rationale behind creative decisions. Be prepared to walk through 2-3 key projects.

• Skills Assessment: Potential for a small design exercise or case study related to brand identity or packaging design.

• Behavioral/Situational Interviews: Questions assessing collaboration, problem-solving, adaptability, and cultural fit with Duvel USA's values.

• Final Interview: Likely with hiring manager and potentially other key stakeholders to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (branding, packaging, digital).

• Tell a Story: For each project, explain the brief, your creative process, challenges faced, solutions implemented, and the outcome or impact.

• Highlight Brand Thinking: Emphasize how your designs align with brand strategy and target audience.

• Showcase Technical Skill: Be ready to discuss your software proficiency and design techniques.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle feedback, and your interest in the beverage industry.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize concept development and clear rationale over excessive polish if time is limited.

• Ensure your solution is brand-aligned and visually compelling.

• Be prepared to present your work and defend your creative choices.

📝 Enhancement Note: The emphasis on "presenting and articulating design thinking, strategy and rationale" means the interview process will likely scrutinize not just the final output but the candidate's thought process and problem-solving approach. A strong, well-organized portfolio that clearly demonstrates these aspects will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logo design, and illustration.
  • InDesign: For layout and design of print collateral, brochures, and packaging mock-ups.

• Adobe After Effects (Preferred): For motion graphics and animation.

• Microsoft Office Suite (Basic): Outlook for communication, Excel for data handling, Word for documentation.

Analytics & Reporting:

• While not directly specified as a primary tool for the designer, understanding how their work impacts social media engagement or website traffic (using analytics tools like Google Analytics, social media insights) may be beneficial for demonstrating effectiveness. CRM & Automation:

• Likely not directly used by the designer, but understanding how marketing assets integrate into CRM or marketing automation platforms could be a plus.

📝 Enhancement Note: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is non-negotiable. The preference for After Effects and photography editing skills indicates a desire for a versatile designer capable of producing a wider range of visual content, potentially including short animations or more realistic mock-ups for packaging.

👥 Team Culture & Values

Operations Values:

• Passion: A genuine enthusiasm for craft beer and the beverage industry is highly valued, driving creativity and commitment.

• Quality: A commitment to high standards in design execution and brand representation.

• Sustainability: An awareness and integration of sustainable practices where applicable in design and production.

• Integrity: Honesty, transparency, and ethical conduct in all professional interactions and design work.

• Thinking Differently & Constantly Improving: A culture that encourages innovation, creative problem-solving, and a proactive approach to learning and development.

Collaboration Style:

• Highly collaborative, with an emphasis on teamwork and shared problem-solving.

• Open to creative critiques and feedback exchange to elevate the quality of work.

• Cross-functional interaction with Brand Managers and potentially sales or marketing teams.

• A "scrappy" approach suggests a willingness to jump in and help where needed.

📝 Enhancement Note: The company culture strongly emphasizes not just technical design skills but also a passion for the product and a collaborative, innovative mindset. Candidates who can demonstrate these values in their work and interactions will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Developing fresh designs that adhere to established brand guidelines and appeal to diverse consumer segments across a portfolio.

• Managing Competing Priorities: Juggling multiple design projects with varying deadlines and stakeholder requirements.

• Adapting to Evolving Trends: Staying current with design trends, particularly in the dynamic beverage and craft beer market, and integrating them effectively.

• Translating Abstract Concepts: Effectively visualizing abstract brand messages or marketing objectives into concrete design solutions.

Learning & Development Opportunities:

• Specialized Design Skills: Opportunities to hone skills in areas like packaging design, typography, illustration, or motion graphics through internal projects and potentially external training.

• Industry Immersion: Deepen understanding of the craft beer industry, consumer preferences, and market dynamics.

• Cross-Brand Exposure: Gain experience working with and developing visual identities for different brands within the Duvel USA portfolio.

• Creative Feedback Culture: Benefit from a team environment that encourages learning through constructive critique.

📝 Enhancement Note: The role offers significant opportunities for a designer to grow within a specialized and exciting industry. The challenges are typical for a creative role but are framed within a supportive and growth-oriented company culture.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a creative brief. How did you approach it?" (Focus on demonstrating problem-solving and adherence to strategy.)

• "Walk us through a packaging design project from concept to completion. What was your process, and what were the key decisions?" (Be ready to present a case study from your portfolio, emphasizing your thought process.)

• "How do you stay current with design trends, especially in the beverage industry?" (Showcase proactive learning and industry awareness.)

• "Describe a situation where you received challenging feedback on your design. How did you handle it, and what was the outcome?" (Assess your ability to receive and incorporate constructive criticism.) Company & Culture Questions:

• "What is your connection to or interest in craft beer and Boulevard Brewing Company specifically?" (Demonstrate genuine enthusiasm and research.)

• "How do you embody our values of Passion, Quality, Sustainability, and Integrity in your work?" (Relate your personal values and work ethic to theirs.)

• "Describe your ideal team collaboration environment." (Align with their description of a collaborative, scrappy problem-solving team.) Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 2-3 projects that best showcase your branding, packaging, and digital design skills relevant to the beverage industry.

• Structure Your Narrative: For each project, clearly outline the problem/brief, your strategic approach, your creative process, challenges encountered, solutions implemented, and the final results or impact.

• Highlight Rationale: Be prepared to articulate why you made specific design choices, linking them back to the brand strategy and objectives.

• Showcase Technical Proficiency: Be ready to discuss your use of Adobe Creative Suite and any other relevant tools.

• Keep it Concise: Focus on the most critical aspects of each project and be mindful of time.

📝 Enhancement Note: The interview process will likely assess not only your design skills but also your strategic thinking, communication abilities, and cultural fit. Preparing specific examples from your portfolio and aligning your responses with the company's stated values will be key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Boulevard Brewing Company careers page.

• Portfolio Customization: Ensure your portfolio prominently features strong examples of branding, packaging design, and digital assets relevant to consumer goods, particularly in the beverage sector. Tailor your selection to highlight projects that demonstrate creativity, strategic thinking, and adherence to brand standards.

• Resume Optimization: Update your resume to clearly articulate your 1-5 years of experience, highlighting proficiency in Adobe Creative Suite, your design process, and any experience within the food & beverage or craft beer industry. Use keywords from the job description.

• Cover Letter Crafting: Write a compelling cover letter that expresses your passion for Boulevard Brewing Company, your interest in craft beer culture, and how your design skills and collaborative approach align with the company's values and the role's requirements.

• Company Research: Thoroughly research Boulevard Brewing Company, its brands, its history, and its values. Understand their current marketing and design aesthetic to better tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.