Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: BODYROK

Location: Miami, Florida; Chicago, Illinois; or New York, New York

Job Type: Part-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-18T16:31:24

Experience Level: Mid-Level

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute compelling visual content for digital and print marketing materials, ensuring alignment with BODYROK's brand identity and high-end aesthetic.

• Manage the design and production of creative assets for social media, email campaigns, studio collateral, merchandise, and franchise marketing initiatives.

• Collaborate closely with the Creative Director, Marketing, and Leadership teams to translate creative briefs into polished, finished assets for various campaigns and launches.

• Maintain and protect BODYROK's visual identity across all touchpoints, ensuring brand consistency for corporate and franchise locations.

• Support basic video and motion content creation using tools like Canva and CapCut, contributing to dynamic brand storytelling.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities heavily lean into marketing operations and brand consistency for a multi-location franchise. The role requires not just design execution but also strategic brand management and cross-functional collaboration, positioning it as a key player in operationalizing creative initiatives. The mention of "franchise marketing initiatives" and "studio collateral" indicates a need for operationalizing creative assets for diverse stakeholders.

📈 Primary Responsibilities

• Design and produce visually striking creative assets for social media platforms (Instagram, Facebook, TikTok), email marketing campaigns, and in-studio signage.

• Translate creative briefs into polished final assets for product launches, promotional events, and ongoing marketing initiatives, ensuring adherence to brand guidelines.

• Support the development and organization of the BODYROK brand book, creative templates, and a centralized digital asset management system to ensure brand consistency.

• Collaborate with cross-functional teams including Marketing, Sales, and Franchise Development to support their creative needs and ensure brand integrity across all channels.

• Manage multiple design projects simultaneously from initial concept through final production, prioritizing assignments effectively to meet tight deadlines in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a need for operational efficiency in creative production. This includes managing a digital asset library, developing standardized templates, and ensuring consistent application of brand guidelines across numerous franchise locations, which are core functions of a marketing/creative operations role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level roles with these responsibilities. Equivalent professional experience with a strong portfolio will also be considered.

Experience: 3+ years of professional graphic design experience, with a proven track record in brand, marketing, or campaign-level creative work. Experience supporting multi-location or franchise organizations is preferred.

Required Skills:

• Strong portfolio showcasing a diverse range of high-quality design work across digital and print media.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proficiency in Figma for collaborative design and prototyping.

• Working knowledge of basic video editing and content creation tools such as Canva and CapCut.

• Solid understanding of typography, color theory, composition, visual hierarchy, and core design principles.

• Demonstrated experience designing for social media platforms (Instagram, Facebook, TikTok).

• Ability to translate creative briefs and brand direction into effective visual assets.

• Proven project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced setting.

• Strong attention to detail and commitment to maintaining brand consistency.

• Ability to work independently and collaboratively within a team. Preferred Skills:

• Previous experience in the wellness, boutique fitness, hospitality, fashion, or lifestyle consumer-facing industries.

• Experience designing for an aspirational, elevated, or high-end lifestyle aesthetic.

• Passion for fitness, health, wellness, and contemporary design.

• Experience supporting photoshoots, campaign development, or creative production processes.

📝 Enhancement Note: The emphasis on Figma, Adobe Creative Suite, and specific social media platforms indicates the need for practical, hands-on skills. The preferred qualifications point towards a candidate who can quickly adapt to the company's specific industry and aesthetic, crucial for effective marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a breadth of design capabilities across digital and print mediums, with a clear focus on brand consistency and campaign execution.

• Case studies that illustrate the process of translating creative briefs into final assets, highlighting problem-solving and strategic design thinking.

• Examples of social media content, email campaign graphics, and marketing collateral that showcase an understanding of platform-specific design requirements and audience engagement.

• Visuals that reflect an ability to work within established brand guidelines while still producing fresh and innovative creative solutions. Process Documentation:

• Showcase of how you manage your design workflow from brief to final delivery, including file organization and asset management.

• Examples of how you've ensured brand consistency across multiple projects or locations, potentially through the use of templates or style guides.

• Evidence of experience with project management tools or methodologies that facilitate efficient creative production and timely delivery.

📝 Enhancement Note: For a role like this, a portfolio is not just a showcase of finished work but a demonstration of process and operational thinking. Candidates should be prepared to discuss their workflow, how they manage feedback, and how they ensure brand integrity across diverse marketing materials and channels, especially for a franchise model.

💵 Compensation & Benefits

Salary Range: Based on the provided hourly rate of $30.00 - $35.00 and the job type "PART_TIME" with an implied 40-hour work week for a full-time role, the estimated annual salary range for a full-time equivalent would be $62,400 - $72,800 USD. For a part-time role, the compensation would be prorated accordingly.

Benefits: As a part-time role, specific benefits may vary. However, common benefits for part-time employees in such roles could include:

• Flexible work arrangements and potential for remote work days.

• Opportunities for professional development and skill enhancement in design and marketing operations.

• Employee discounts on BODYROK services or merchandise.

• Access to internal training and creative workshops.

• Potential for increased hours or transition to full-time employment based on performance and business needs.

Working Hours: This position is advertised as Part-Time. The description also mentions "Flexible work from home options available," suggesting a hybrid model. The implied full-time equivalent working hours are typically 40 hours per week, but for this part-time role, the specific number of hours will be communicated during the hiring process.

📝 Enhancement Note: The salary estimate is based on the provided hourly rate and assumes a standard 40-hour work week for a full-time equivalent role, typical for an operations-focused position. Benefits for part-time roles are often more limited but can include valuable professional growth opportunities and company perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Boutique Fitness / Wellness / Pilates Reformer. BODYROK operates within a competitive and fast-growing wellness sector, emphasizing an elevated experience and strong community. This industry demands visually appealing marketing and consistent brand messaging to attract and retain members.

Company Size: BODYROK is a franchise organization with multiple locations nationwide and in London. This suggests a growing company with a structured operational framework, aiming for brand consistency across diverse markets while allowing for some local adaptation.

Founded: While the founding date is not provided, BODYROK's presence in multiple international locations indicates a mature and expanding franchise model, likely built on a foundation of strong brand identity and operational efficiency.

Team Structure:

• The Graphic Designer reports to the Creative Director, indicating a clear line of reporting within a creative department.

• Collaboration is expected with Marketing, Leadership, and Franchise teams, highlighting a cross-functional operational environment.

• The structure supports the need for brand consistency across corporate and franchise levels, requiring the designer to act as a brand steward. Methodology:

• Data-Driven Design: While not explicitly stated, effective marketing operations in the wellness sector often rely on data to inform creative decisions, such as A/B testing social media visuals or analyzing campaign performance.

• Process Optimization: The role requires managing multiple projects and tight deadlines, implying a need for efficient creative workflows and potentially the use of project management tools.

• Brand Stewardship: A core methodology involves maintaining and evolving a strong, consistent brand identity across all touchpoints, from digital marketing to in-studio experiences.

Company Website: https://bodyrok.com/

📝 Enhancement Note: The franchise model necessitates a strong emphasis on brand consistency and operationalizing creative assets for diverse stakeholders. The Graphic Designer's role is crucial in ensuring that all visual communications reinforce the premium, elevated experience BODYROK aims to provide.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with significant operational responsibilities. It requires independent project management and a strong understanding of how design serves broader marketing and brand objectives, particularly within a franchise context. The role bridges creative execution with brand operationalization.

Reporting Structure: The Graphic Designer reports directly to the Creative Director. This provides a clear reporting line and direct mentorship opportunities within the creative function, while also requiring collaboration with other departments like Marketing and Leadership.

Operations Impact: The Graphic Designer's work directly impacts brand perception, member acquisition, and retention through compelling visual storytelling. Consistent and high-quality creative assets are essential for driving engagement across digital channels, supporting franchise marketing efforts, and reinforcing the premium brand experience, all of which contribute to revenue generation and operational success.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as motion graphics, video editing, or digital campaign design.

• Brand Strategy Involvement: Potential to contribute more significantly to brand strategy discussions and the evolution of visual identity based on performance data and market trends.

• Franchise Support Expertise: Develop specialized knowledge in supporting franchise partners, which can lead to roles focused on franchise marketing operations or brand compliance.

• Leadership Potential: With proven performance and strategic contribution, potential to advance to Senior Graphic Designer or Creative Lead roles, overseeing specific projects or junior team members.

📝 Enhancement Note: The role offers a blend of creative execution and operational responsibility. Growth opportunities are tied to both mastering design skills and understanding how those skills translate into effective, consistent brand operations across a distributed franchise network.

🌐 Work Environment

Office Type: The role is described as hybrid, with "Flexible work from home options available." This suggests a modern work environment that balances in-office collaboration with remote flexibility. The company culture emphasizes collaboration, indicating that in-office days will likely focus on team meetings, brainstorming sessions, and hands-on creative work.

Office Location(s): Miami, Florida; Chicago, Illinois; or New York, New York. These are major metropolitan areas, offering vibrant professional environments and access to talent. The specific office setup will vary by location but is likely to be a professional, design-oriented workspace.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with the Creative Director, Marketing, and Leadership teams means the workspace will likely facilitate team interaction, brainstorming, and feedback sessions.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially project management tools will be essential for efficient workflow.

• Team Interaction: Opportunities to connect with creative peers, marketing professionals, and potentially leadership to understand business objectives and translate them into creative solutions.

Work Schedule: This is a Part-Time position. The hybrid nature allows for flexibility, with specific in-office days likely determined by team needs and project requirements, balanced with remote work days. This flexibility is beneficial for managing creative projects that may require focused individual work time.

📝 Enhancement Note: The hybrid model and location options suggest an organization that values work-life balance while ensuring necessary in-person collaboration for creative operations. Candidates should be prepared to discuss how they manage their hybrid schedule effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio to assess design skills, relevant experience, and brand alignment.

• Portfolio Presentation & Creative Brief Exercise: Candidates may be asked to present their portfolio, discussing their process, problem-solving approach, and how they maintain brand consistency. A design challenge or creative brief exercise may be assigned to evaluate practical skills and response to specific requirements.

• Team/Stakeholder Interviews: Interviews with the Creative Director and potentially members of the Marketing or Leadership teams to assess cultural fit, collaboration style, and understanding of brand operations.

• Final Interview: Discussion of role expectations, compensation, and next steps.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your ability to work within a defined brand identity, create compelling digital and print assets, and manage projects from concept to completion. Include examples relevant to fitness, lifestyle, or franchise marketing if possible.

• Highlight Process: For each project, be prepared to discuss the brief, your design process, challenges faced, how you incorporated feedback, and the final outcome. Emphasize how your design decisions supported the brand's objectives.

• Demonstrate Brand Consistency: Showcase how you've maintained brand guidelines across different assets and platforms. If you have experience with franchise marketing, highlight your ability to ensure consistency for multiple locations.

• Showcase Tool Proficiency: Be ready to speak to your proficiency with Adobe Creative Suite and Figma, and how you leverage these tools for efficient and effective design production.

Challenge Preparation:

• Understand the Brand: Thoroughly research BODYROK's current marketing, brand aesthetic, and target audience.

• Practice Design Briefs: Work through hypothetical design briefs related to social media campaigns, email marketing, or in-studio signage for a boutique fitness brand.

• Time Management: Practice completing design tasks within timed constraints, simulating a real-world scenario.

• Articulate Your Strategy: Be prepared to clearly explain the rationale behind your design choices, focusing on how they align with brand objectives and operational needs.

📝 Enhancement Note: The interview process likely involves a practical demonstration of design skills and an understanding of brand operations, especially concerning consistency across a franchise network. A strong portfolio that clearly illustrates process and brand adherence is critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Essential for professional graphic design tasks, including image editing, vector graphics creation, and layout design for print and digital. Expect to use these daily for asset creation.

• Figma: Crucial for collaborative design, prototyping, and creating design systems. Its use suggests a modern, team-oriented design workflow.

• Canva: For quick content creation, social media graphics, and potentially basic video editing, especially for marketing teams or franchise partners who may need user-friendly templates.

• CapCut: A mobile-first video editing application, indicating a need for dynamic, short-form video content creation, particularly for social media platforms like TikTok and Instagram Reels.

Analytics & Reporting: While not explicitly listed, proficiency in understanding how design impacts engagement metrics (e.g., social media analytics, email open rates) is beneficial. Awareness of A/B testing principles for visual elements would be a plus.

CRM & Automation: No direct CRM or automation tools are specified for this role, but understanding how design assets integrate into marketing automation platforms (e.g., email marketing software) is advantageous.

📝 Enhancement Note: The specified tools highlight a blend of professional design software and more accessible content creation platforms, indicating a need for versatility. Proficiency in Figma is particularly important for collaborative and scalable design operations.

👥 Team Culture & Values

Operations Values:

• Elevated Aesthetic & Experience: A core value likely emphasizes creating visually appealing and high-quality designs that contribute to an overall premium brand experience for members.

• Brand Consistency & Integrity: Maintaining and protecting the BODYROK brand identity across all touchpoints is paramount, especially in a franchise model. This requires meticulous attention to detail and a strong understanding of brand guidelines.

• Collaboration & Cross-Functional Partnership: The role requires close collaboration with Creative, Marketing, and Leadership teams, fostering a culture of teamwork and shared goals.

• Efficiency & Agility: Given the fast-paced environment and tight deadlines, a value placed on efficient workflow, quick turnaround times, and adaptability is essential for operational success.

Collaboration Style:

• Team-Oriented: The Graphic Designer is expected to work closely with the Creative Director and other departments, contributing ideas and incorporating feedback constructively.

• Stakeholder-Focused: A key aspect will be understanding and supporting the creative needs of various internal stakeholders, including franchise partners, ensuring their requirements are met while upholding brand standards.

• Feedback Integration: The ability to receive and effectively integrate feedback into designs is crucial for refining creative output and ensuring alignment with project goals.

📝 Enhancement Note: The culture likely blends creative passion with operational discipline, emphasizing quality, consistency, and collaborative problem-solving to support the BODYROK brand's growth and member experience.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Franchises: Ensuring all franchise locations adhere to brand guidelines across diverse visual assets can be challenging. This requires clear communication, accessible templates, and potentially a robust digital asset management system.

• Balancing Creative Vision with Brand Constraints: Delivering innovative designs while strictly adhering to established brand guidelines requires creative problem-solving and a deep understanding of the brand's core identity.

• Managing Multiple Projects and Tight Deadlines: In a fast-paced environment with competing priorities, effectively managing time and resources to deliver high-quality work on schedule is a continuous challenge.

• Adapting to Evolving Digital Trends: Staying current with design trends and platform updates (e.g., social media algorithms, new content formats) while maintaining brand integrity.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunities to deepen expertise in Adobe Creative Suite, Figma, and potentially explore motion graphics software.

• Brand Strategy Contribution: As experience grows, the potential to contribute more to the strategic development of visual campaigns and brand evolution.

• Franchise Marketing Operations: Gaining specialized knowledge in supporting a franchise network, which can open doors to roles focused on operationalizing marketing for distributed businesses.

• Industry Exposure: Working within the dynamic wellness and boutique fitness industry provides exposure to current marketing trends and consumer engagement strategies.

📝 Enhancement Note: The challenges are inherent to a growing franchise brand that requires consistent visual communication. Growth opportunities are tied to mastering both the creative craft and the operational aspects of brand management in a multi-location setting.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a final design asset. How do you ensure it meets both the brief's objectives and the brand's aesthetic?" (Focus on workflow, problem-solving, and brand adherence).

• "How have you managed brand consistency across multiple projects or for different locations/franchises in previous roles? What tools or strategies did you use?" (Highlight experience with brand guidelines, DAM systems, or template creation).

• "Walk me through a design project you're particularly proud of. What was the challenge, your approach, and the impact of your design?" (Prepare a case study showcasing your process, problem-solving, and results). Company & Culture Questions:

• "What appeals to you about BODYROK's brand and our mission in the wellness industry?" (Research the company, its values, and its target audience).

• "How do you stay updated on design trends, particularly in the fitness or lifestyle sector?" (Demonstrate your passion and continuous learning).

• "How do you incorporate feedback from stakeholders, especially when it might differ from your initial design vision?" (Show your collaborative and adaptable approach). Portfolio Presentation Strategy:

• Tell a Story: For each project, present it as a mini-case study: the problem/brief, your role and process, the solution (your design), and the outcome/impact.

• Quantify Results (If Possible): If you have any metrics on how your designs performed (e.g., increased engagement on social media, higher click-through rates on emails), include them.

• Highlight Brand Alignment: Clearly articulate how your designs reflect and enhance the BODYROK brand. Show your understanding of their visual identity and target audience.

• Demonstrate Tool Proficiency: Be ready to discuss how you used specific tools like Adobe Creative Suite and Figma to achieve your design outcomes.

📝 Enhancement Note: Interview preparation should focus on showcasing not just design talent but also an understanding of brand operations, project management, and the ability to thrive in a collaborative, fast-paced, and brand-conscious environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the BODYROK careers page.

• Portfolio Customization: Ensure your portfolio prominently features examples of digital and print design, social media content, and any work demonstrating brand consistency or support for multi-location businesses. Tailor your presentation to highlight your ability to work within an established, elevated brand aesthetic.

• Resume Optimization: Craft your resume to emphasize your 3+ years of professional design experience, proficiency in Adobe Creative Suite and Figma, and any experience relevant to the wellness, fitness, or franchise industries. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, problem-solving skills, and ability to manage projects efficiently. Prepare to discuss your understanding of brand management and how you contribute to a cohesive brand experience.

• Company Research: Thoroughly research BODYROK's brand, mission, current marketing efforts, and target audience. Understand their position in the boutique fitness market and their emphasis on community and experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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