Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: AlgaeCal

Location: Calgary, Alberta, Canada

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: July 31, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid (with potential for remote within Canada)

🚀 Role Summary

• Develop compelling digital and print marketing assets, including email campaigns, display advertisements, social media content, and promotional materials, to directly support sales initiatives and revenue generation.

• Leverage a data-driven approach to design, utilizing insights from marketing trends and performance metrics to optimize visual content for increased conversion rates, user engagement, and e-commerce sales.

• Collaborate with marketing and sales teams to translate business objectives into effective visual strategies that enhance brand messaging and drive measurable business outcomes.

• Maintain and evolve brand consistency across all visual communications, ensuring adherence to established brand guidelines while exploring innovative design solutions.

• Execute design projects from concept to completion, managing timelines and deliverables efficiently within a hybrid work environment that emphasizes collaboration and performance.

📝 Enhancement Note: This role is positioned within the Marketing & Design Operations category, emphasizing the operational impact of design on sales and marketing funnels. The "Hybrid" work arrangement suggests a need for strong self-management and communication skills, typical of roles requiring both independent work and team collaboration. The explicit mention of "revenue generation," "conversion rates," and "sales" highlights the critical GTM (Go-To-Market) focus of this design position.

📈 Primary Responsibilities

• Design and produce high-impact digital assets, including email marketing campaigns, display ads, social media graphics, and website banners, with a clear focus on driving traffic and conversions.

• Create engaging print collateral, such as brochures, flyers, and marketing materials, ensuring alignment with brand messaging and campaign objectives.

• Develop visually appealing and user-friendly designs for e-commerce platforms, specifically optimizing for platforms like Amazon to enhance product presentation and sales performance.

• Conceptualize and execute animations and motion graphics for digital campaigns, leveraging advanced techniques in tools like After Effects to increase engagement.

• Analyze design performance data (e.g., click-through rates, conversion rates, engagement metrics) to inform iterative design improvements and optimize future creative outputs.

• Collaborate closely with marketing strategists, copywriters, and sales teams to ensure design solutions effectively support overarching GTM strategies and sales targets.

• Translate complex marketing concepts and data insights into clear, concise, and visually compelling narratives that resonate with target audiences.

• Maintain and manage a digital asset library, ensuring organized storage and accessibility of all creative files for team use.

• Stay abreast of the latest design trends, digital marketing techniques, and e-commerce best practices to continuously innovate and improve design effectiveness.

• Provide design support for UI/UX elements where applicable, ensuring a cohesive and intuitive user journey across digital touchpoints.

📝 Enhancement Note: The responsibilities are framed around direct contributions to sales and marketing funnels, emphasizing "conversion rates," "e-commerce sales," and "GTM strategies." This elevates the role beyond standard graphic design to a more results-oriented, operations-focused position critical for revenue growth.

🎓 Skills & Qualifications

Education:

• Degree or Diploma in Graphic Design, UI/UX Design, Visual Communications, or a closely related design field. Experience:

• Minimum of 2 years of professional experience in graphic design, with a strong emphasis on digital marketing and e-commerce environments.

• Proven track record of creating design solutions that have demonstrably increased conversion rates and sales performance. Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Illustrator, Photoshop, and InDesign are essential for creating high-quality digital and print assets.

• Strong Typography and Branding Skills: Demonstrated ability to apply typography principles and build/maintain brand identity effectively across various media.

• UI/UX Design Fundamentals: Understanding of user interface and user experience principles to create intuitive and engaging digital designs.

• Data-Driven Design Acumen: Ability to interpret marketing metrics (e.g., conversion rates, A/B test results) and apply insights to design strategy and execution.

• Digital Marketing Environment Experience: Familiarity with the principles and practices of digital marketing, including funnels, lead generation, and customer acquisition strategies.

Preferred Skills:

• Advanced Motion Graphics: Experience with After Effects for creating dynamic animations and video content.

• Figma Proficiency: Familiarity with Figma for collaborative design and prototyping, especially in UI/UX contexts.

• E-commerce Platform Expertise: Specific experience designing for platforms like Amazon, with a focus on driving direct sales.

• Understanding of Marketing Funnels: Clear comprehension of the customer journey and how design impacts each stage of the marketing and sales funnel.

• Cross-functional Collaboration: Ability to work effectively with marketing, sales, and product teams.

📝 Enhancement Note: The requirements emphasize a direct link between design output and business results, such as "conversion rates" and "sales performance." The inclusion of "marketing funnels" and "e-commerce expertise" specifically targets candidates with a GTM operational mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated ROI: Your portfolio must showcase specific examples of how your design work has directly contributed to measurable business outcomes, such as increased conversion rates, lead generation improvements, or sales growth.

Quantifiable achievements are paramount.

• Process-Oriented Case Studies: Include detailed case studies that outline the design process from brief to execution. This should cover:

  • Understanding of the project's marketing objectives and target audience.
  • Research and ideation phases.
  • Design iterations and rationale behind key decisions.
  • Final execution and impact analysis.

• Tool Proficiency Showcase: Visually demonstrate your command of industry-standard design tools (Adobe Creative Suite, Figma, After Effects) through the quality and complexity of your submitted work.

• Brand Consistency Examples: Provide examples of how you have successfully maintained and evolved brand identity across diverse marketing channels and collateral types.

Process Documentation:

• Workflow Design: Illustrate your ability to design efficient workflows for creative project management, from initial brief to final asset delivery, including collaboration touchpoints with other departments.

• Optimization & Iteration: Present examples where you have used data and feedback to iterate on designs, leading to improved performance and achieving specific campaign goals.

• Asset Management: Show evidence of organized asset management practices, ensuring design files are properly cataloged, version-controlled, and accessible for team use.

📝 Enhancement Note: This section is crucial for operations roles. The emphasis on "ROI," "quantifiable achievements," "process-oriented case studies," and "workflow design" directly aligns with the operational expectations of measuring impact and optimizing processes within a GTM context.

💵 Compensation & Benefits

Salary Range:

• The company offers above-market pay for the right candidate. Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Calgary, Alberta, a competitive salary range would likely fall between CAD $60,000 - $85,000 annually. This estimate accounts for the specialized skills in digital marketing, e-commerce, and data-driven design required for this role, as well as the cost of living in Calgary. Benefits:

• Comprehensive Health & Dental Coverage: Ensuring well-being for employees and their families.

• Generous Paid Time Off: Including vacation days, personal days, and statutory holidays to promote work-life balance.

• Retirement Savings Plan: Options for contributing to a company-sponsored retirement savings plan (e.g., RRSP matching).

• Professional Development Opportunities: Support for continuous learning, including access to relevant courses, workshops, and industry conferences to enhance design and marketing skills.

• Hybrid Work Flexibility: The ability to balance remote work with in-office collaboration, offering a flexible work arrangement.

• Employee Wellness Programs: Initiatives focused on promoting physical and mental well-being.

Working Hours:

• Standard full-time hours, typically 40 hours per week. While the role is hybrid, maintaining consistent availability during core business hours for collaboration and project execution is expected.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for Graphic Designers in Calgary with the specified experience and specialized skill set. The benefits are common offerings that appeal to professionals in creative and operations-focused roles, emphasizing well-being and career growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness (specifically, bone health supplements)

Company Size: While not explicitly stated, the job posting implies a growing company with a structured marketing and sales operation. The emphasis on specific values and a rigorous application process suggests a company culture that prioritizes mission, performance, and team cohesion.

Founded: AlgaeCal is a company dedicated to providing natural solutions for bone loss. Its mission to "end the fear of bone loss" and its focus on clinically-backed natural solutions indicate a values-driven organization.

Team Structure:

• Marketing & Sales Focus: The design role sits within a broader marketing and sales ecosystem, implying close collaboration with teams responsible for GTM strategy, digital marketing, e-commerce, and content creation.

• Cross-functional Collaboration: Expect to work closely with marketing managers, copywriters, digital advertising specialists, and potentially sales enablement teams.

• Performance-Oriented Environment: The culture appears to be results-driven, with a strong emphasis on measurable impact, particularly in sales conversions and customer acquisition.

Methodology:

• Data-Driven Decision Making: AlgaeCal emphasizes using metrics and data insights to guide strategy and creative execution, especially in marketing and sales.

• Mission-Centric Approach: The company's core mission of combating bone loss is a significant driver for its operations and team culture.

• Continuous Improvement: The rigorous application process and emphasis on learning suggest a culture that values growth, adaptation, and striving for excellence.

Company Website: https://www.algaecal.com/ (Assumed, based on domain_derived)

📝 Enhancement Note: The company context highlights a mission-driven organization within the health supplement industry. The operational emphasis is on using design as a tool for driving GTM success, particularly in e-commerce and direct sales, supported by data and a strong team culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with a strong GTM operational focus. It requires more than just aesthetic skill; it demands an understanding of marketing funnels, conversion optimization, and measurable business impact. This is a step beyond a purely creative role, integrating design into the operational engine of sales and marketing.

Reporting Structure: While not explicitly detailed, the Graphic Designer likely reports into a Marketing Manager or a Creative Lead, who in turn reports into a Director of Marketing or Head of Growth. The role involves significant collaboration with various GTM functions.

Operations Impact: The Graphic Designer's impact is directly tied to revenue generation. By creating compelling visuals for marketing campaigns, ads, and e-commerce platforms, this role directly influences customer acquisition, conversion rates, and overall sales performance. The ability to translate data into effective visual strategies is key to this operational impact.

Growth Opportunities:

• Specialization in GTM Design: Deepen expertise in designing for specific GTM channels (e.g., e-commerce optimization, performance marketing creative, lead generation assets).

• Senior Designer/Art Director Path: Progress to leading design projects, mentoring junior designers, and taking on more strategic creative direction for campaigns.

• Marketing Operations Integration: Develop a deeper understanding of marketing operations, analytics, and campaign management, potentially transitioning into a marketing operations specialist role that leverages design expertise.

• E-commerce Growth Specialist: Focus on leveraging design to drive significant growth on e-commerce platforms, becoming a go-to expert in this area.

📝 Enhancement Note: This analysis frames the Graphic Designer role as a strategic contributor to revenue operations, emphasizing how design skills directly impact business outcomes and offering clear pathways for career progression within a GTM-focused organization.

🌐 Work Environment

Office Type: Hybrid work environment, allowing for a blend of remote work and in-office collaboration. This suggests a modern approach to workplace flexibility.

Office Location(s): Calgary, Alberta, Canada. The hybrid nature means that while the base is Calgary, there might be expectations for occasional in-office presence for team meetings, brainstorming sessions, and collaborative project work.

Workspace Context:

• Collaborative Hub: When in the office, the workspace is likely designed to foster collaboration among marketing, sales, and design teams, encouraging idea sharing and cross-functional synergy.

• Technology-Enabled: Access to robust design software, hardware, and potentially project management tools necessary for efficient creative production and remote collaboration.

• Performance-Focused Atmosphere: The environment likely encourages proactive communication, efficient task management, and a focus on achieving campaign and sales objectives.

Work Schedule:

• Standard full-time, 40-hour work week. The hybrid model allows for some flexibility in daily scheduling, but core availability during business hours for team interaction and project deadlines is essential.

📝 Enhancement Note: The hybrid nature of the role is highlighted, emphasizing the need for both independent work and collaborative engagement. The context suggests an environment that supports creative output while demanding operational efficiency and team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on resume, cover letter, and portfolio link. The cover letter is critical for assessing fit with company values and quantifiable achievements.

• Portfolio Deep Dive: Expect a thorough review of your portfolio, with specific attention to case studies demonstrating impact on conversion rates, sales, and user experience. Be prepared to discuss your design process, decision-making, and the results of your work.

• Skills & Values Assessment: Interviews will likely assess technical design skills, proficiency with required tools, understanding of marketing principles, and alignment with AlgaeCal's core values (humble, hungry, people smart).

• Case Study/Design Challenge: A practical exercise or a detailed discussion of a past project, potentially involving problem-solving related to a marketing campaign or e-commerce challenge.

• Final Round: May involve meeting with senior leadership or key stakeholders to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the design solution, and most importantly, the measurable results (e.g., "Increased click-through rate by 15%," "Contributed to a 10% uplift in Amazon sales").

• Showcase Process: Don't just show the final product. Include sketches, wireframes, mood boards, and explain your thought process, research, and iterations. This demonstrates your operational approach to design.

• Highlight GTM Relevance: Emphasize projects that directly impacted sales, marketing funnels, lead generation, or e-commerce performance.

• Tailor to AlgaeCal: If possible, include a project that aligns with the health and wellness industry or demonstrates an understanding of their mission.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Understand the Mission: Research AlgaeCal, their products, their target audience, and their mission.

• Review Core Values: Be ready to articulate how you embody "humble, hungry, and people smart" with specific examples.

• Prepare for Data-Driven Questions: Think about how you use data to inform your design decisions and measure success.

• Practice Explaining Your Process: Be able to clearly and concisely walk through a design project from start to finish, highlighting challenges and solutions.

• Prepare for E-commerce/Sales Questions: Be ready to discuss how design influences purchasing decisions and drives sales, particularly in an online context.

📝 Enhancement Note: This section provides actionable advice for applicants, focusing on how to present their design work in an operations-centric manner, emphasizing quantifiable results and process. The detailed interview preparation advice is tailored to a role that bridges creative execution with business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design of print collateral and marketing materials.

• Adobe XD / Figma: For UI/UX design, prototyping, and collaborative design workflows. Experience with at least one is highly preferred.

• After Effects: For creating motion graphics, animations, and video assets for digital campaigns.

Analytics & Reporting:

• Google Analytics (or similar): Understanding how to interpret website traffic, user behavior, and conversion data to inform design decisions.

• E-commerce Platform Analytics: Experience with analytics dashboards from platforms like Amazon Seller Central or other e-commerce sites to track sales performance of designed assets.

• Marketing Automation Platform Data: Familiarity with data from platforms like HubSpot, Mailchimp, or ActiveCampaign to understand email campaign performance.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot CRM): Basic understanding of how design assets integrate with CRM-driven marketing campaigns and sales processes.

• Project Management Tools (e.g., Asana, Trello, Monday.com): Proficiency in using these tools for managing creative projects, tracking progress, and collaborating with team members.

📝 Enhancement Note: This section explicitly lists the required design tools and extends to analytics and project management tools, reflecting the operational demands of the role in tracking and optimizing design performance.

👥 Team Culture & Values

Operations Values:

• Mission-Driven Impact: A core value is contributing to AlgaeCal's mission of ending bone loss fear through effective visual communication that drives sales and customer acquisition.

• Data-Informed Creativity: Designs are expected to be both aesthetically pleasing and strategically informed by data, user insights, and marketing performance metrics.

• Collaboration & Teamwork: A strong emphasis on being "people smart," working harmoniously with cross-functional teams, and supporting colleagues to achieve shared goals.

• Growth Mindset (Hungry): A commitment to continuous learning, skill development, and seeking out new challenges and opportunities for improvement within the design and marketing space.

• Humility: A willingness to put team needs first, be open to feedback, and contribute to a supportive and ego-free work environment.

Collaboration Style:

• Proactive Communication: Essential for a hybrid role, involving regular updates, clear articulation of design needs and progress, and active participation in virtual and in-person meetings.

• Feedback-Oriented: An open culture where constructive feedback is welcomed and utilized to refine designs and processes.

• Cross-Functional Synergy: Working closely with marketing, sales, and other departments to ensure design aligns with broader business objectives and campaign strategies.

• Knowledge Sharing: Encouraging the sharing of design best practices, industry trends, and insights gained from performance data.

📝 Enhancement Note: The values are directly linked to the company's mission and the operational requirements of the role, emphasizing data-driven work, teamwork, and a commitment to growth and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data-Driven Demands: The primary challenge will be to maintain creative integrity while ensuring all designs are optimized for measurable performance metrics and sales objectives.

• Rapidly Evolving Digital Marketing Landscape: Staying current with new design trends, platform changes (e.g., social media algorithms, e-commerce best practices), and marketing technologies requires continuous learning.

• Cross-Functional Communication in a Hybrid Setting: Effectively collaborating with diverse teams (marketing, sales, product) and stakeholders when not all team members are physically present requires strong communication and project management skills.

• Demonstrating ROI for Creative Work: Clearly articulating and proving the direct financial impact of design decisions in a quantifiable manner.

Learning & Development Opportunities:

• Advanced E-commerce Design Specialization: Opportunities to become an expert in designing for high-conversion e-commerce environments, including Amazon.

• Performance Marketing Creative Optimization: Deepen expertise in A/B testing creative assets and using data to drive significant improvements in ad performance and conversion rates.

• Motion Graphics and Animation Skills: Develop advanced skills in After Effects for creating engaging video content and animations that boost campaign effectiveness.

• Marketing Operations Acumen: Gain a deeper understanding of marketing automation, CRM integration, and campaign analytics, potentially leading to a more integrated MarOps role.

• Industry Conferences and Workshops: Access to professional development resources to stay ahead of design and marketing trends.

📝 Enhancement Note: This section frames challenges as opportunities for skill development and career growth, aligning with the "hungry" value and highlighting pathways for specialization within the GTM operations sphere.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design work directly led to a significant increase in conversion rates or sales. Walk us through your process and the results." (Focus on quantifiable achievements and your strategic approach.)

• "How do you balance creative vision with the need to adhere to strict brand guidelines and marketing objectives?" (Demonstrate your ability to innovate within constraints.)

• "Imagine we're launching a new product on Amazon. What would be your design strategy to maximize its visibility and drive initial sales?" (Showcase your e-commerce and GTM thinking.)

• "How do you use data and analytics to inform your design decisions and measure the success of your creative work?" (Highlight your data-driven mindset.) Company & Culture Questions:

• "How do you embody the AlgaeCal values of humble, hungry, and people smart in your professional life?" (Prepare specific examples.)

• "What interests you most about AlgaeCal's mission to combat bone loss?" (Show genuine interest and alignment with the company's purpose.)

• "Describe your ideal team environment and how you contribute to a positive and productive work culture." (Focus on collaboration and teamwork.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly present the problem, your solution, the tools used, your process, and the quantifiable results.

• Emphasize the "Why": Explain the rationale behind your design choices, connecting them to the objectives and data.

• Be Prepared for Technical Questions: Discuss your proficiency with Adobe Creative Suite, Figma, After Effects, and any analytics tools you've used.

• Highlight GTM Impact: Explicitly state how your designs contributed to marketing funnels, lead generation, or direct sales.

• Showcase Adaptability: Present a range of projects that demonstrate your versatility across different media and objectives.

📝 Enhancement Note: This section provides targeted interview questions and preparation strategies that emphasize the operational and results-oriented aspects of the Graphic Designer role, guiding candidates to showcase their GTM impact and cultural fit.

📌 Application Steps

To apply for this operations-focused Graphic Designer position:

• Click the “Apply Now” button on the job posting.

• Customize Your Cover Letter: Address all points requested in the job description, providing quantifiable examples of your achievements, explaining your fit with AlgaeCal's values, detailing your toughest challenge overcome, listing recent books read, and sharing your hobbies. Ensure it's written with a focus on how your design skills directly contribute to sales and conversions.

• Optimize Your Resume: Highlight experience with Adobe Creative Suite, Figma, After Effects, digital marketing, e-commerce, and any quantitative results you've achieved. Use keywords relevant to design operations and GTM strategy.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies that demonstrate your impact on conversion rates, sales, and user experience. Include quantifiable results and clearly explain your design process. Make sure the link is easily accessible and functional.

• Prepare for a Detailed Process: Understand that AlgaeCal has a rigorous hiring process designed to select top talent. Be prepared to invest time in your application and potential subsequent interviews, showcasing not just your design skills but your operational mindset and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.