Performance Creative Designer (f/m/x)

📍 Job Overview

Job Title: Performance Creative Designer (f/m/x)

Company: BRAINEFFECT

Location: Berlin, Germany

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-21T11:52:16

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive high-volume production of performance-driven ad assets for Paid Social campaigns across Meta and TikTok, leveraging cutting-edge AI workflows.

• Translate real-time ad performance metrics into actionable visual insights to continuously refine and iterate on winning creative concepts.

• Develop and maintain scalable design systems and component libraries within Figma for rapid testing of new angles and hooks.

• Collaborate closely with the Performance Marketing team in a daily feedback loop to quickly test hypotheses and adapt assets based on ad spend data.

• Systematize asset adaptation for international markets while ensuring compliance with supplement health claim guidelines.

📝 Enhancement Note: This role is positioned at the intersection of creative design and performance marketing, requiring a strong understanding of direct-response marketing principles and data-driven decision-making. The emphasis on "high-volume asset production" and "data-driven iteration" suggests a fast-paced environment where operational efficiency in creative delivery is paramount.

📈 Primary Responsibilities

• Ideate, design, and produce 20–50 new ad assets weekly, including statics, motion graphics, User-Generated Content (UGC) cuts, and AI-generated variations, primarily for Meta and TikTok platforms.

• Independently monitor key performance metrics such as Hook Rate, Hold Rate, and Click-Through Rate (CTR) using tools like Ads Manager, Motion, and Foreplay to inform creative iterations.

• Build and manage scalable Figma component libraries to facilitate rapid testing of new creative angles, hooks, and messaging.

• Actively leverage advanced AI tools (e.g., ChatGPT, Nano Banana, Arcads) as production accelerators to enhance output speed without compromising creative quality.

• Engage in daily feedback loops with the Performance Marketing team to quickly test hypotheses and adapt assets based on real-time ad performance data and spend.

• Systematically adapt creative assets for international markets (e.g., DACH, FR) ensuring brand consistency and adherence to supplement health claim guidelines and local regulations.

• Maintain a modular design approach to ensure assets are easily adaptable and scalable for various campaign needs and platforms.

📝 Enhancement Note: The responsibilities highlight a need for an operations-minded designer who can manage a high throughput of creative assets while maintaining a systematic approach to design, iteration, and localization. The emphasis on specific metrics (Hook Rate, Hold Rate, CTR) indicates a requirement for understanding performance marketing KPIs.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred but not strictly required if equivalent practical experience is demonstrated.

Experience: A minimum of 3 years of dedicated design experience, with at least 2 years of proven success specifically in direct-response and performance ad creation for digital channels.

Required Skills:

• Mastery of core design software: Figma, Photoshop.

• Proficiency in video editing software: CapCut, Adobe Premiere, or After Effects.

• Proven experience integrating AI tools (e.g., ChatGPT) or AI-UGC platforms into creative workflows for accelerated production.

• Strong understanding of data analysis for creative performance, comfortable interpreting ad metrics like Hook Rate, Hold Rate, and CTR.

• Demonstrated ability to prioritize fast execution (e.g., 30-60 minutes per static asset) over prolonged perfectionism in a high-volume production environment.

• Experience in creating various ad formats, including statics, motion graphics, and UGC-style cuts.

• Business fluency in English (B2/C1 level) is essential for communication and collaboration. Preferred Skills:

• Fluency in German (B2 level).

• Experience with performance marketing platforms, specifically Meta Ads Manager and TikTok Ads Manager.

• Familiarity with AI-powered creative optimization tools.

• Experience working within a fast-paced e-commerce environment.

• Knowledge of supplement health claim guidelines and international compliance requirements.

📝 Enhancement Note: The emphasis on both creative mastery and data fluency, alongside speed and AI tool integration, points to a specialized role. Candidates should highlight their experience in direct-response creative and their ability to work efficiently in a data-informed, high-volume production setting.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating at least 2 years of direct-response and performance ad creation for digital platforms (Meta, TikTok).

• Include case studies that highlight the iterative process of creative development, driven by performance data and A/B testing.

• Present examples of high-volume asset production, illustrating your ability to generate a significant number of assets under tight deadlines.

• Demonstrate experience with modular design principles and the creation of scalable component libraries, ideally showcasing Figma work.

• Feature examples of how AI tools were integrated into your workflow to enhance efficiency and output quality. Process Documentation:

• Be prepared to discuss your systematic approach to asset localization and adaptation for different international markets.

• Articulate your process for analyzing ad performance metrics (Hook Rate, Hold Rate, CTR) and translating that data into actionable design improvements.

• Detail your workflow for collaborating with performance marketing teams, including how you manage feedback loops and incorporate ad spend data into your design decisions.

• Explain your methodology for building and maintaining design systems to ensure consistency and scalability in high-volume production.

📝 Enhancement Note: The portfolio and process documentation requirements are critical for this role. Candidates should prepare to demonstrate not just creative output, but also their operational efficiency, data literacy, and systematic approach to design in a performance-driven context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Performance Creative Designer with 3+ years of experience in Berlin, Germany, the estimated annual salary range is €45,000 - €60,000. This estimate considers the hybrid work model, the company's growth stage in the e-commerce sector, and the specialized skill set required.

Benefits:

• Hybrid work mode with flexible working hours, offering a balance between remote work and in-office collaboration.

• Company pension plan with a 15% employer allowance, supporting long-term financial planning.

• Subsidized Urban Sports Club membership, encouraging an active and healthy lifestyle.

• Subsidized lunch, contributing to daily well-being and convenience.

• Generous 30 vacation days per year, promoting work-life balance and recovery.

• Regular company-organized events including lunches, yoga, sports sessions, and parties to foster team cohesion and company culture.

• Attractive employee discounts on BRAINEFFECT's mind nutrition products.

• A unique annual "jobbatical" allowing employees to extend their vacation by working remotely from a sunny location.

Working Hours: Standard full-time working hours, with flexibility offered through the hybrid model and flexible working hours, allowing for efficient management of project timelines and personal commitments.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Berlin. The benefits package is comprehensive, with unique offerings like the "jobbatical" and a strong emphasis on employee well-being and work-life balance, which are key differentiators for attracting talent in competitive markets.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, specifically focused on Mind Nutrition and health supplements. BRAINEFFECT is positioned as a fast-growing direct-to-consumer (DTC) brand aiming to revolutionize the food industry with its innovative product line.

Company Size: BRAINEFFECT is experiencing rapid growth, indicating a dynamic and evolving organizational structure. As a fast-growing e-commerce company, it likely operates with a lean, agile, and results-oriented team.

Founded: BRAINEFFECT was founded to capitalize on the growing awareness and demand for cognitive health and mental well-being products. The company's mission is to normalize and promote mind nutrition as a key component of a healthy lifestyle.

Team Structure:

• The Performance Creative Designer will likely be part of a broader Performance Marketing or Growth team, collaborating closely with specialists in paid social, data analysis, and potentially content strategy.

• The team operates with a strong emphasis on autonomy and ownership, as evidenced by the "100% ownership, 100% trust and 0% micro management" principle.

• Cross-functional collaboration is expected to be high, with daily feedback loops essential for quick iteration and optimization of creative assets. Methodology:

• Data-driven decision-making is a core methodology, with performance metrics (Hook Rate, Hold Rate, CTR) directly influencing creative strategy and production.

• Agile workflows are implied, enabling rapid testing, iteration, and adaptation of creative assets to market response and ad spend data.

• AI is actively integrated as a tool for efficiency and innovation in production workflows.

Company Website: https://www.brain-effect.com/

📝 Enhancement Note: BRAINEFFECT's culture appears to be a blend of ambitious growth, data-centric operations, and a focus on employee well-being and autonomy. The "mind nutrition" niche suggests a forward-thinking and health-conscious brand identity.

📈 Career & Growth Analysis

Operations Career Level: This role is mid-level, requiring specialized skills in performance creative design and a solid understanding of direct-response marketing operations. It offers significant ownership and the opportunity to be a key driver of the company's paid social strategy.

Reporting Structure: The Performance Creative Designer will likely report to a Head of Performance Marketing, Growth Marketing Manager, or a Creative Lead within the marketing department. They will work closely with performance marketing specialists.

Operations Impact: The role has a direct and measurable impact on BRAINEFFECT's customer acquisition costs (CAC) and return on ad spend (ROAS) by creating high-performing ad creatives that drive conversions. The efficiency and effectiveness of the creative output directly influence the scalability of paid social campaigns.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative for high-growth e-commerce brands, becoming a go-to specialist in Meta and TikTok ad creative.

• Leadership: Potential to lead creative production efforts, mentor junior designers, or evolve into a Creative Lead role as the marketing team expands.

• Skill Expansion: Develop advanced skills in AI-driven creative workflows, performance analytics, and international market adaptation, broadening the scope of operational impact.

• Cross-Functional Development: Gain deeper insights into performance marketing strategy, customer acquisition funnels, and broader DTC growth levers.

📝 Enhancement Note: This role is ideal for a designer who thrives in a performance-driven environment and seeks to make a tangible impact on business growth. The opportunities for specialization and growth are significant within a rapidly scaling e-commerce company.

🌐 Work Environment

Office Type: Hybrid work model, combining remote flexibility with in-office collaboration. This suggests a modern approach to workplace structure, catering to both individual focus and team synergy.

Office Location(s): The primary office is located in Berlin, Germany. Specific details about the office amenities or accessibility would be part of the interview process.

Workspace Context:

• The hybrid setup allows for focused creative work from home, leveraging personal setups, while the office provides opportunities for face-to-face collaboration, brainstorming sessions, and team-building activities.

• Access to the latest design and AI tools is expected, supporting an efficient and innovative creative process.

• Regular team interactions, including lunches, yoga, and sports sessions, foster a connected and supportive work environment, even within a hybrid model.

Work Schedule: Flexible working hours are offered, allowing individuals to manage their schedules effectively while ensuring core responsibilities and collaboration needs are met. This flexibility is crucial for managing the high-volume production demands and adapting to real-time campaign performance.

📝 Enhancement Note: The hybrid model and flexible hours are designed to support high productivity and employee well-being, aligning with the company's values of trust and autonomy. Candidates should be comfortable with a dynamic work environment that balances independent work with collaborative team engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV and portfolio.

• Initial Call: An introductory conversation to align expectations, discuss the role in more detail, and introduce BRAINEFFECT's mission.

• Case Study: A practical assignment to prepare and submit within a given timeframe, demonstrating creative problem-solving and design skills relevant to performance marketing.

• Team Lead Interview: A video call focused on technical aspects of the role, specific departmental workflows, and daily responsibilities.

• Office Interview: An in-person meeting at the Berlin office to get to know the team, discuss company culture, and meet the CEO, Fabian, for insights into the company's vision and holistic mind nutrition.

• Offer: A formal job offer following successful completion of the interview stages.

Portfolio Review Tips:

• Performance Focus: Ensure your portfolio prominently features direct-response creative examples with clear explanations of the objectives, your creative strategy, and the quantifiable results achieved (e.g., increased CTR, lower CPA).

• Iterative Process: Showcase examples of how you've iterated on creative based on performance data. Include A/B test results or examples of variations that performed differently.

• Volume & Efficiency: Highlight projects where you managed high-volume asset production. Be ready to discuss your workflow, tools, and strategies for maintaining speed and quality.

• AI Integration: Clearly demonstrate how you've leveraged AI tools in your design process. Provide specific examples and explain the benefits gained.

• Figma Systems: If applicable, showcase your experience with Figma component libraries and design systems, explaining how they contribute to efficiency and scalability.

Challenge Preparation:

• Case Study Analysis: Thoroughly analyze the case study brief. Identify the core problem, target audience, and desired outcomes.

• Data-Driven Approach: For the case study, clearly articulate how performance data would inform your creative decisions, even if hypothetical data is provided.

• Workflow Demonstration: Be prepared to walk through your thought process and workflow for creating the assigned assets, emphasizing efficiency and strategic thinking.

• Localization Considerations: If the case study involves international markets, be ready to discuss how you would adapt creative for different regions.

📝 Enhancement Note: The interview process is structured to assess both creative talent and operational efficiency. The case study is a critical component, so candidates should prepare a strong, data-informed response that highlights their ability to deliver high-performing creative assets quickly.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (for modular design systems and component libraries), Adobe Photoshop (for static asset creation and manipulation).

• Video Editing: CapCut (for rapid video editing, especially for social formats), Adobe Premiere Pro or After Effects (for more complex motion graphics and video production).

• AI Tools: ChatGPT (for ideation, copywriting, and workflow optimization), Nano Banana, Arcads (or similar AI platforms for creative generation and variation).

Analytics & Reporting:

• Ad Platforms: Meta Ads Manager, TikTok Ads Manager (essential for monitoring performance metrics like Hook Rate, Hold Rate, CTR).

• Performance Tools: Motion, Foreplay (or similar tools for analyzing creative performance and identifying winning concepts).

CRM & Automation: While not explicitly mentioned as primary tools for this role, an understanding of CRM systems and marketing automation platforms might be beneficial for context within the broader marketing ecosystem.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and video editing tools is non-negotiable. The ability to effectively leverage AI tools and interpret data from Meta/TikTok Ads Manager is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are guided by performance metrics, emphasizing objective analysis and continuous improvement.

• Efficiency & Speed: A strong focus on high-volume production and rapid iteration to meet aggressive marketing goals.

• Ownership & Autonomy: Employees are trusted to manage their work, make decisions, and drive results with minimal micro-management.

• Collaboration: Daily feedback loops and close partnership with the Performance Marketing team are essential for success.

• Innovation: Embracing cutting-edge tools like AI to enhance workflows and creative output.

• Resilience & Ego-Free: The ability to objectively analyze performance data and pivot quickly to new concepts is valued.

Collaboration Style:

• Daily Feedback Loops: Expect constant communication and feedback with the Performance Marketing team to rapidly test and adapt creative assets.

• Cross-Functional Partnership: Working side-by-side with marketers to translate data insights into visual assets.

• Agile & Iterative: A culture that encourages quick testing, learning from failures, and continuous improvement of creative strategies.

• Knowledge Sharing: Encouraging the sharing of insights and best practices, particularly regarding AI tools and performance creative techniques.

📝 Enhancement Note: BRAINEFFECT's culture values individuals who are proactive, data-literate, and comfortable working in a fast-paced, iterative environment. The emphasis on autonomy and trust suggests a mature team dynamic where initiative is rewarded.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Demands: Consistently producing 20-50 ad assets weekly requires exceptional organizational skills, efficient workflows, and the ability to maintain quality under pressure.

• Rapid Iteration & Adaptation: The need to quickly pivot creative based on real-time performance data can be demanding, requiring mental agility and a data-first mindset.

• Balancing Speed and Quality: Effectively leveraging AI and streamlined processes to achieve high output without sacrificing creative impact and brand integrity.

• Internationalization Complexity: Adapting creative for diverse markets while adhering to strict compliance guidelines for health claims.

Learning & Development Opportunities:

• Advanced Performance Creative: Becoming an expert in crafting creative that consistently drives high conversion rates for a growing e-commerce brand.

• AI Workflow Mastery: Deepening expertise in utilizing AI tools for creative generation, optimization, and workflow automation.

• Data Analytics for Creatives: Enhancing analytical skills to derive deeper insights from ad performance metrics and inform strategic creative decisions.

• DTC Growth Strategies: Gaining comprehensive understanding of direct-to-consumer marketing, customer acquisition funnels, and brand building in a fast-paced environment.

• Mentorship: Potential to learn from experienced performance marketers and potentially mentor future creative team members.

📝 Enhancement Note: This role offers significant opportunities for professional growth by pushing the boundaries of performance creative at scale. Candidates should be prepared to embrace challenges as learning opportunities and actively contribute to the evolution of BRAINEFFECT's creative strategy.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing 30 new ad variations for a new product launch within a week, given limited initial performance data?" (Focus on process, AI usage, and initial hypotheses.)

• "Describe a time you received negative performance feedback on a creative you designed. How did you react, and what steps did you take to improve it?" (Assesses ego-free attitude, data interpretation, and iterative process.)

• "How do you prioritize your workload when faced with multiple urgent requests from different performance marketing campaigns?" (Evaluates time management, operational efficiency, and stakeholder communication.) Company & Culture Questions:

• "What excites you about BRAINEFFECT's mission in mind nutrition and its approach to e-commerce?" (Shows research and cultural alignment.)

• "How do you see your role contributing to a '100% ownership, 100% trust' culture?" (Assesses proactive mindset and self-management.)

• "Describe your experience working in a hybrid environment and how you maintain strong collaboration with remote colleagues." (Evaluates adaptability to work arrangements.) Portfolio Presentation Strategy:

• Quantify Everything: For each case study, clearly state the objective, your creative strategy, the specific assets you created, and the measurable results (e.g., % increase in CTR, % decrease in CPA, ROAS improvement).

• Show the Process: Walk through your workflow for a representative project, highlighting the iterative steps, data analysis, and any AI tools used. Explain why you made certain design choices based on performance insights.

• Highlight Efficiency: Be ready to discuss how you managed high-volume production and met tight deadlines. Use specific examples of workflow optimizations.

• Tailor to BRAINEFFECT: Briefly explain why your skills and experience are a strong fit for BRAINEFFECT's specific needs in performance creative and their focus on mind nutrition.

📝 Enhancement Note: Prepare specific, data-backed examples for all behavioral and situational questions. The interview will heavily focus on your ability to translate performance data into creative execution and manage a high-volume, iterative workflow.

📌 Application Steps

To apply for this Performance Creative Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Curate your portfolio to prominently feature direct-response ad creative with clear, quantifiable results. Include case studies demonstrating high-volume production, AI integration, and iterative design based on performance data.

• Resume Optimization: Tailor your resume to highlight keywords such as "performance creative," "paid social," "Figma," "Photoshop," "video editing," "AI tools," "data analysis," "direct-response marketing," and "e-commerce." Quantify your achievements with specific metrics.

• Interview Preparation: Practice presenting your portfolio, focusing on your data-driven approach, iterative process, and ability to deliver high-impact creative assets efficiently. Prepare to discuss your workflow and how you leverage AI tools.

• Company Research: Thoroughly research BRAINEFFECT, its products, mission, and company culture. Understand their market positioning in mind nutrition and e-commerce to articulate your interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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