Graphic Designer - Marketing

📍 Job Overview

Job Title: Graphic Designer - Marketing

Company: Sunco.com

Location: Remote (Philippines, Thailand, Brazil, Singapore, Vietnam, Poland, Hungary, Czechia)

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-17

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Responsible for creating compelling digital assets that embody the Sunco.com brand across various marketing channels, including paid and organic social media, display ads, and product detail pages.

• Develop and maintain high-performing creative for e-commerce storefronts on platforms like Amazon and Shopify, focusing on product benefits and conversion optimization.

• Contribute to the evolution and protection of the brand's visual identity through thoughtful logo work, style guide development, and consistent design system implementation.

• Collaborate closely with marketing, e-commerce, and marketplace teams to ensure visual consistency and effectiveness across all digital touchpoints.

• Support print projects, including trade show materials, promotional items, and swag, demonstrating versatility in design applications.

📝 Enhancement Note: While the title is "Graphic Designer - Marketing," the emphasis on e-commerce platforms (Amazon, Shopify), conversion-driven creative, and collaboration with marketing and e-commerce teams positions this role within the broader scope of Marketing Operations and Creative Operations, particularly for a digitally-focused e-commerce business. The role requires a blend of creative skill and an understanding of performance marketing principles.

📈 Primary Responsibilities

• Design visually engaging landing page assets and campaign collateral, prioritizing strong hierarchy and user experience (UX) best practices.

• Develop and meticulously maintain high-quality Product Detail Page (PDP) creative assets for Sunco.com's Amazon and Shopify storefronts, including product imagery, infographics, comparison charts, and benefit-driven visuals.

• Collaborate with the Lead Designer, marketplace managers, and e-commerce specialists to ensure PDP assets are optimized for clarity, scannability, and maximum conversion rates.

• Adapt and execute designs for diverse marketplace requirements and placements while rigorously adhering to the core Sunco.com brand guidelines.

• Create dynamic social media content for platforms such as Instagram, Facebook, TikTok, and LinkedIn, tailored to each platform's best practices and audience engagement strategies.

• Design effective digital assets for performance marketing campaigns, including paid social, display ads, banner ads, and retargeting initiatives, with a focus on driving measurable results.

• Assist in defining and evolving the Sunco.com visual identity across all channels and formats, ensuring brand consistency and impact.

• Support the development of iconography, typography, and style guide modifications for creative assets, ensuring alignment with brand standards and a cohesive visual narrative.

• Occasionally design and produce mechanicals for print materials, including swag, event graphics, signage, and other promotional items, ensuring print-readiness and vendor collaboration.

• Work closely with the Lead Designer to manage project priorities, adhere to timelines, and maintain an efficient and healthy workflow within the design team.

• Partner with copywriters, marketers, and product teams to thoroughly understand project objectives and translate them into impactful visual solutions.

• Organize and maintain design files, manage asset libraries, and implement strict naming and version control practices to support a growing team's collaborative environment.

• Proactively solicit and constructively apply feedback on designs while advocating for best practices in graphic design and user experience.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on e-commerce creative and performance marketing, indicating a need for designers who understand how visual assets directly impact conversion rates and user engagement on platforms like Amazon and Shopify. The inclusion of "style guide modifications" and "iconography" suggests a role in maintaining and evolving brand systems.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communication, or a closely related field. Experience:

• Proven experience as a Graphic Designer, Brand Designer, or Marketing Designer.

• Demonstrated expertise in logo design and visual identity development, including style guide creation and system thinking.

• Experience designing for digital marketing channels (social, email, web, paid media) with an understanding of performance and UX considerations.

• Experience preparing print-ready files and collaborating with vendors for print materials. Required Skills:

• Adobe Creative Cloud Proficiency: Expert-level skills in Adobe Illustrator, Photoshop, and InDesign are essential for creating and manipulating a wide range of digital and print assets.

• Digital Design Expertise: Proven ability to design high-converting creative for e-commerce platforms like Amazon and Shopify, including product imagery, infographics, and benefit-driven visuals.

• Brand Identity Development: Strong understanding and practical experience in creating and maintaining visual identity systems, including logo design, style guides, and brand consistency across touchpoints.

• Typography & Layout: Deep knowledge of typography principles, layout design, color theory, and visual hierarchy to create aesthetically pleasing and effective designs.

• UX/UI Fundamentals: Familiarity with basic UX and UI best practices for web and mobile, enabling the design of user-friendly and intuitive digital experiences.

Preferred Skills:

• Figma Proficiency: Experience with Figma is highly valued, as it is used for design boards and feedback collaboration.

• Adobe XD Experience: Familiarity with Adobe XD as an additional design tool is a plus.

• E-commerce Creative Specialization: Prior experience specifically designing PDP assets or e-commerce creative for platforms such as Amazon and Shopify.

• Performance Marketing Design: Understanding of how design impacts key performance indicators (KPIs) in paid media and digital advertising.

• Print Production Knowledge: Experience working with print vendors and preparing files for various print applications.

📝 Enhancement Note: The explicit mention of Figma usage and the preference for e-commerce platform experience (Amazon, Shopify) are critical for candidates to highlight in their portfolios and resumes. The role requires a blend of creative artistry and a data-informed approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a strong range of graphic design work, with a clear emphasis on both brand identity development and digital marketing assets.

• Specific examples of logo design, visual identity systems, and style guide development that demonstrate a systematic approach to branding.

• A dedicated section highlighting experience with e-commerce creative, particularly Product Detail Page (PDP) assets for platforms like Amazon and Shopify, detailing the design process and outcomes.

• Case studies or examples of digital marketing assets created for various channels (social media, display ads, paid media), explaining the strategic intent and performance considerations.

• Examples of print design work, including mechanicals for promotional materials or signage, demonstrating an understanding of print production requirements. Process Documentation:

• The ability to articulate the design process from brief to final delivery, including how feedback is incorporated and how project goals are translated into visual solutions.

• Evidence of experience in file organization, asset management, and version control practices that support team collaboration and scalability.

• Demonstrations of how design systems and style guides are applied consistently across different projects and platforms.

• Examples of how UX and UI best practices are integrated into digital design work to enhance user experience.

📝 Enhancement Note: The job description explicitly requests a portfolio that highlights both brand identity work and digital marketing assets, with a particular emphasis on e-commerce platforms. Candidates should structure their portfolios to clearly demonstrate these capabilities, perhaps with sections dedicated to "Brand Systems," "Digital Marketing," and "E-commerce Creative."

💵 Compensation & Benefits

Salary Range:

• $10 to $15 per hour (USD). This rate is dependent on location and candidate experience. Benefits:

• As an independent contractor, standard employee benefits may not apply. Specific benefits for contractors can vary and should be clarified during the interview process.

• Opportunities for consistent, full-time contract work with a growing e-commerce company.

• Flexible remote work arrangement, allowing for global talent acquisition.

• Potential for growth and increased responsibilities within the design team as the company expands. Working Hours:

• This is a full-time role requiring 40 hours per week.

• Regular working hours must substantially overlap with 9:00 am to 5:00 pm Pacific Time (Valencia, California), Monday through Friday.

• Requires reliable internet access and a private remote workstation.

📝 Enhancement Note: The salary range provided is a contractor rate. It's important for candidates to understand that this is not a salaried employee position and typical benefits like health insurance, paid time off, and retirement contributions may not be included. The requirement for Pacific Time overlap is a crucial consideration for candidates in different time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Retail (Lighting)

Company Size: The provided data does not specify company size, but the mention of a new "state-of-the-art distribution center" and expansion suggests a growing mid-sized to large enterprise.

Founded: While the founding date isn't explicitly stated, Sunco.com is described as a "leading online lighting retailer" and "one of the largest online lighting retailers in the US," indicating a well-established presence.

Team Structure:

• The Graphic Designer will be part of the Design team, reporting directly to the Lead Designer.

• Close collaboration is expected with the Marketing, E-commerce, and Marketplace teams, indicating a cross-functional and integrated operational structure.

• The role requires interaction with copywriters and product teams to align visual solutions with project goals. Methodology:

• Data-Driven Design: Emphasis on creating "high performing PDP creative assets" that "clearly communicate product benefits and drive conversion," suggesting a data-informed approach to design.

• Brand System Management: Focus on "evolving and protecting our visual identity," "logo work," "style guide development," and "consistent design systems," indicating a structured approach to brand governance.

• Agile Workflow: The need to "prioritize requests, manage timelines, and maintain a healthy workflow" in a "fast-moving environment" points towards agile project management principles.

Company Website: https://www.sunco.com/

📝 Enhancement Note: Sunco.com emphasizes a "collaborative, open, and people-first culture." For a remote contractor role, this translates to a need for proactive communication, self-management, and a team-oriented mindset despite the physical distance. The company's focus on being a "leading online retailer" underscores the importance of impactful digital creative for driving sales.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Graphic Designer role, requiring 2-5 years of experience. It focuses on execution and collaboration within established brand guidelines and marketing objectives.

Reporting Structure: The role reports to the Lead Designer, providing a clear line of mentorship and oversight. Collaboration extends across Marketing, E-commerce, and Marketplace teams, offering exposure to various business functions.

Operations Impact: The Graphic Designer's work directly influences brand perception, customer engagement, and conversion rates on critical e-commerce platforms. High-performing creative assets are crucial for driving revenue and market share in a competitive online retail landscape.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce creative, performance marketing design, and potentially brand system development under the guidance of the Lead Designer.

• Cross-Functional Exposure: Gaining experience by collaborating with marketing, e-commerce, and marketplace teams can broaden understanding of different business operations and strategic goals.

• Potential for Increased Responsibility: As a contractor, successful performance and demonstrated capabilities could lead to expanded project scope, longer-term engagement, or opportunities for more senior design roles within the company as it grows.

• Portfolio Enhancement: Working on diverse projects for a leading online retailer provides valuable assets for future career development and portfolio building.

📝 Enhancement Note: While this is a contractor role, the emphasis on growth opportunities suggests that successful candidates can build a strong relationship with Sunco.com and potentially transition to more permanent roles or take on more strategic design responsibilities if they demonstrate exceptional value and alignment with the company's needs.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals working from their own private remote workstation.

Office Location(s): The position is open to candidates in the Philippines, Thailand, Brazil, Singapore, Vietnam, Poland, Hungary, and Czechia.

Workspace Context:

• Independence and Self-Management: Requires a high degree of self-discipline, time management, and proactive communication to thrive in a remote setting.

• Technology-Centric: Candidates must possess reliable internet access and a suitable private remote workstation equipped to handle design software.

• Collaborative Digital Space: While remote, the role emphasizes collaboration through digital tools, requiring active participation in virtual meetings, design reviews, and team communication channels.

Work Schedule:

• Full-time, 40 hours per week.

• A significant overlap with 9:00 am - 5:00 pm Pacific Time (PT) is mandatory, requiring careful time zone management for candidates located in other regions. This ensures real-time collaboration with the US-based teams.

📝 Enhancement Note: The "substantially overlap" with PT hours is a critical requirement. Candidates should clearly state their ability to meet this requirement and how they manage their work schedule across different time zones. This also implies that the core team the designer will interact with is primarily based in California.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of resume (in English) and application.

• Email with Questions & Portfolio Request: Candidates who pass the initial screening will receive an email with specific questions and a request for their design portfolio. This is a critical step.

• Portfolio Review: The Lead Designer and potentially other stakeholders will review the submitted portfolio to assess design skills, relevant experience, and brand alignment.

• Potential Skills Assessment/Design Challenge: It's common for design roles to include a practical exercise or design challenge to evaluate problem-solving abilities and workflow under timed conditions.

• Interviews: Expect interviews with the Lead Designer and potentially members of the Marketing or E-commerce teams to discuss experience, collaboration style, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select your strongest work that directly aligns with the job description, emphasizing e-commerce creative, digital marketing assets, and brand identity work.

• Showcase PDP Expertise: Dedicate a section to your experience with Amazon and Shopify PDPs. Detail the problem, your approach, the design solution, and ideally, any measurable impact.

• Highlight Brand System Thinking: Include examples of style guides, logo evolutions, or how you've applied consistent branding across diverse assets.

• Demonstrate Process: For key projects, briefly explain your creative process, from understanding the brief to final execution, including how you incorporated feedback.

• Clarity and Organization: Ensure your portfolio is easy to navigate, visually appealing, and clearly labels each project with its objective and your role. Use high-quality mockups.

• PDF Format Preferred: Given the request for a portfolio via email, a well-organized PDF is often preferred over a live website link, though a link to a professional website can supplement it.

Challenge Preparation:

• Be prepared to discuss your design process and rationale for specific creative choices.

• Understand Sunco.com's current branding and product offerings to inform any potential design challenges.

• Practice articulating how your designs address specific marketing objectives, such as conversion rates or user engagement.

📝 Enhancement Note: The explicit mention of receiving an email with questions and a portfolio request is a key actionable item for applicants. Candidates should prepare their portfolio before applying and be ready to submit it promptly. The emphasis on e-commerce and conversion-driven design means portfolio pieces should reflect this focus.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud:

  • Illustrator: Essential for vector graphics, logo design, and detailed illustrations.
  • Photoshop: Crucial for image manipulation, retouching, and creating detailed digital assets.
  • InDesign: Used for layout design, style guide creation, and print collateral.

• Figma: Utilized for design boards and collaborative feedback, indicating a move towards more collaborative design workflows.

• Adobe XD: Potentially used for prototyping or UI design, though Figma is specified as the primary collaboration tool.

Analytics & Reporting:

• While not explicitly listed as tools the designer will use daily for reporting, the role requires an understanding of "performance marketing campaigns," "conversion optimization," and "UX considerations." This implies an awareness of how design impacts metrics tracked by marketing analytics platforms (e.g., Google Analytics, platform-specific ad dashboards). CRM & Automation:

• Not directly applicable to the Graphic Designer role, but understanding how marketing assets are deployed through e-commerce platforms (Shopify) and marketplaces (Amazon) is important.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a baseline requirement. The explicit mention of Figma suggests this tool is integral to the team's workflow. Candidates should be prepared to discuss their experience with these tools and how they leverage them to create effective marketing collateral.

👥 Team Culture & Values

Operations Values:

• Collaboration: The role emphasizes working closely with multiple teams (Marketing, E-commerce, Marketplace) to achieve shared goals.

• Customer-Centricity: Designing for "high performing PDP creative assets" and focusing on "UX best practices" indicates a commitment to the customer experience and driving sales.

• Brand Stewardship: A strong emphasis on "evolving and protecting our visual identity" and maintaining "consistent design systems" highlights the value placed on brand integrity.

• Efficiency & Agility: The need to "manage multiple projects and deadlines in a fast-moving environment" points to a value placed on productivity and adaptability.

• Data-Informed Creativity: The focus on "conversion" and "performance marketing" suggests that creative output is measured and optimized based on results.

Collaboration Style:

• Proactive Communication: Essential for remote work, requiring designers to actively seek clarity, provide updates, and engage in discussions.

• Feedback Integration: Valuing constructive feedback and the ability to advocate for design best practices demonstrates a mature approach to collaboration.

• Cross-Functional Partnership: Working effectively with non-design teams (marketing, product, e-commerce) requires translating design concepts into business objectives and vice versa.

• Shared Ownership: Contributing to a "healthy workflow" and organizing files for team use indicates a commitment to collective success.

📝 Enhancement Note: For a remote contractor, demonstrating alignment with these values through communication and work output is crucial. Sunco.com's description of a "people-first culture" suggests that while performance is key, a positive and collaborative attitude is also highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Management: Substantially overlapping with Pacific Time (PT) hours while being located in Asia or South America can be demanding and requires excellent personal time management.

• Remote Collaboration Nuances: Effectively communicating creative concepts and receiving/implementing feedback without in-person interaction requires strong digital communication skills.

• Balancing Brand Consistency with Platform Specificity: Adapting designs for diverse marketplaces (Amazon, Shopify, social media) while maintaining a cohesive brand identity requires strategic thinking and creative problem-solving.

• High-Volume Output: The need to create assets for multiple channels and campaigns in a "fast-moving environment" can present a challenge in managing workload and maintaining quality.

Learning & Development Opportunities:

• E-commerce Design Specialization: Deepen expertise in conversion-driven design for platforms like Amazon and Shopify, a highly in-demand skill set.

• Performance Marketing Insights: Gain practical experience in designing for paid media and understanding the impact of visual elements on campaign performance.

• Brand System Evolution: Contribute to the refinement and expansion of Sunco.com's visual identity and design systems.

• Cross-Functional Skill Development: Exposure to marketing strategies, e-commerce operations, and marketplace dynamics.

• Remote Work Best Practices: Hone skills in self-management, asynchronous communication, and virtual collaboration.

📝 Enhancement Note: The challenges are directly tied to the remote nature of the role and the specific demands of e-commerce marketing. Candidates who can articulate how they've successfully navigated these challenges in previous roles will be well-positioned.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating high-converting PDP assets for platforms like Amazon or Shopify. What elements do you prioritize?" (Focus on understanding product benefits, clear visuals, and calls to action).

• "How do you ensure brand consistency across diverse digital channels and marketplaces while adapting designs for specific platforms?" (Highlight experience with brand guidelines, style guides, and platform best practices).

• "Walk us through a time you received constructive feedback on a design that significantly changed your initial concept. How did you handle it, and what was the outcome?" (Demonstrate adaptability, receptiveness to feedback, and advocacy for design principles).

• "How do you manage your workflow and prioritize tasks when working on multiple projects with competing deadlines in a remote environment?" (Emphasize time management, organizational tools, and proactive communication). Company & Culture Questions:

• "What are your impressions of Sunco.com's current branding and visual identity? How might you contribute to its evolution?" (Research their website, social media, and product listings).

• "How do you approach collaboration with marketing, e-commerce, and product teams, especially when working remotely?" (Discuss your communication style, proactive engagement, and understanding of different team objectives).

• "Given the requirement to overlap with Pacific Time, how do you plan to manage your work schedule to ensure effective collaboration with our US-based team?" (Be specific about your proposed schedule and time zone overlap strategy). Portfolio Presentation Strategy:

• Narrative is Key: For each project, tell a story: the objective, your role, the challenges, your creative process, the solution, and the results (if quantifiable).

• Focus on Impact: Highlight how your designs contributed to business goals like increased conversion rates, engagement, or brand recognition.

• Showcase E-commerce Success: Have specific examples of Amazon/Shopify PDPs or e-commerce ads that demonstrate your understanding of driving sales through design.

• Brand System Examples: Clearly present your work on logos, style guides, or how you’ve maintained visual consistency.

• Be Prepared for Detailed Questions: Anticipate questions about your tool usage, design choices, and problem-solving approaches for specific projects.

• Conciseness: While thoroughness is good, avoid overly long explanations. Be clear and to the point.

📝 Enhancement Note: The interview preparation focuses on demonstrating not just creative skill but also strategic thinking, collaboration capabilities, and an understanding of Sunco.com's business model (e-commerce, performance marketing). The portfolio is the primary tool for showcasing these skills.

📌 Application Steps

To apply for this Graphic Designer - Marketing position:

• Submit your resume in English through the application portal. Resumes in other languages will not be considered.

• Prepare and Curate Your Portfolio: Before applying, ensure your design portfolio is updated and specifically tailored to highlight your experience in brand identity, digital marketing assets, and crucially, e-commerce creative for platforms like Amazon and Shopify.

• Craft a Targeted Resume: Optimize your resume with keywords from the job description, emphasizing your proficiency in Adobe Creative Suite, Figma, and your experience with performance marketing and e-commerce design. Quantify achievements where possible.

• Anticipate the Portfolio Request: Be ready to promptly submit your portfolio upon receiving an email from Sunco.com, as this is a standard next step. Practice presenting key portfolio pieces and articulating your design process.

• Research Sunco.com: Familiarize yourself with Sunco.com's website, product offerings, and current marketing efforts to better understand their brand, target audience, and potential areas for design contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.