Sr. Graphic Designer (Celsius)

📍 Job Overview

Job Title: Sr. Graphic Designer (Celsius)

Company: Celsius Holdings, Inc.

Location: Boca Raton, Florida, United States

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-09-17

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• Execute high-quality visual design solutions across the CELSIUS brand ecosystem, encompassing campaigns, retail, packaging, digital, and experiential touchpoints.

• Adapt and maintain established creative systems and key visuals across diverse formats, channels, and consumer touchpoints to ensure global brand consistency.

• Collaborate closely with cross-functional teams, including Senior Art Director, Associate Creative Director, project managers, and production partners, to bring creative concepts to life efficiently and on schedule.

• Leverage AI-assisted creative tools to enhance ideation, image exploration, mockups, and workflow efficiencies while upholding a high standard of design craft and originality.

📝 Enhancement Note: This role is positioned within the "Marketing & Design Operations" category, focusing on the tactical execution and consistent application of brand visual identity across a wide array of consumer-facing materials. The emphasis on AI tools suggests a forward-thinking approach to design workflows within a CPG context.

📈 Primary Responsibilities

• Develop and execute visual designs for brand campaigns, retail point-of-sale (POS) materials, shopper marketing initiatives, packaging, and experiential activations.

• Adapt key campaign visuals and established creative systems for various sizes, formats, channels, and consumer touchpoints, ensuring seamless brand integration.

• Support product launches, retail programs, seasonal initiatives, promotions, and strategic partnerships with compelling visual assets.

• Design and prepare production-ready files for packaging and POS, including promotional packaging, displays, and retail graphics, adhering to technical specifications and brand standards.

• Perform image retouching, compositing, and manipulation to support creative executions and ensure visual quality.

• Collaborate with the Senior Art Director, Associate Creative Director, project managers, and production teams to ensure accurate, efficient, and timely project completion.

• Maintain visual consistency across all CELSIUS brand touchpoints, adapting designs appropriately for different audiences, channels, and formats.

• Manage multiple assignments simultaneously, effectively responding to shifting priorities and tight deadlines within a fast-paced, agency-style environment.

• Participate actively in creative reviews, providing and receiving feedback with a collaborative, solutions-oriented mindset.

• Maintain organized working files and adhere to established creative studio processes and workflows.

• Stay current on design trends, typography, photography, retail, social media, and cultural movements, with a keen awareness of the competitive CPG landscape.

• Utilize AI-assisted creative tools (e.g., ChatGPT, Midjourney) to support ideation, image exploration, mockups, and workflow efficiencies, while maintaining design craft and originality.

📝 Enhancement Note: The responsibilities highlight a strong focus on execution and adaptation of brand guidelines across various marketing channels, typical for a mid-level designer in a fast-growing CPG company. The explicit mention of AI tools indicates a requirement for familiarity with emerging design technologies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for a Senior Graphic Designer role.

Experience: 3–5+ years of professional graphic design experience within a creative agency, design studio, or in-house creative team, with a demonstrated focus on brand-building and multi-channel creative execution.

Required Skills:

• Strong portfolio showcasing design craft across branding, campaigns, typography, layout, and multi-channel creative execution.

• Advanced proficiency in Adobe Creative Suite, with expert-level skills in Photoshop, Illustrator, and InDesign.

• Strong understanding of typography, composition, hierarchy, color theory, and visual storytelling principles.

• Ability to interpret and execute creative direction with clarity, precision, and exceptional attention to detail.

• Proven experience designing for both print and digital formats.

• Strong image-retouching and compositing skills.

• Understanding of print production processes and the ability to prepare accurate, production-ready files.

• Comfortable balancing multiple projects and priorities within tight timelines.

• Strong communication skills and a willingness to collaborate effectively across creative and cross-functional teams.

• Organized, proactive, and accountable, with the ability to take ownership of assigned projects from concept through final delivery.

• Receptive to creative feedback and motivated to continuously develop design craft and capabilities.

• Proficiency in applying AI tools such as ChatGPT, Midjourney, and other emerging creative platforms to enhance creative workflows and accelerate concept exploration. Preferred Skills:

• Familiarity with Microsoft tools and platforms.

• Proficiency with Figma or other digital design platforms.

• Experience designing for retail/POS, shopper marketing, packaging, experiential marketing, or the consumer packaged goods (CPG) industry.

• Motion design skills (After Effects), 3D/CGI experience, or photography experience.

📝 Enhancement Note: The requirements emphasize a blend of foundational design skills, technical proficiency with Adobe Suite, and adaptability to new technologies like AI. Experience in CPG and related marketing channels is a significant plus, indicating the company's focus on specific industry needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio link is required with the resume, showcasing relevant brand identity, campaign development, and multi-channel design work.

• Demonstrate expertise in adapting creative systems and key visuals across diverse formats and touchpoints.

• Include examples of successful print and digital design executions, highlighting attention to detail and production readiness.

• Showcase ability to translate creative briefs into polished, brand-aligned visual outcomes. Process Documentation:

• Examples of workflow management and project organization within a fast-paced creative environment.

• Demonstrate understanding of print production workflows and file preparation for various applications.

• Showcase how AI tools have been integrated into design processes to enhance efficiency and ideation.

📝 Enhancement Note: The portfolio is a critical component, expected to demonstrate not just aesthetic skill but also the ability to manage brand consistency across multiple applications and adhere to production standards, including the integration of AI tools.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Sr. Graphic Designer with 3-5+ years of experience in Boca Raton, Florida, the estimated base salary range is $70,000 - $90,000 annually. This range can fluctuate based on specific experience, qualifications, and the candidate's fit for the role.

Benefits:

• Comprehensive Medical, Dental & Vision benefits.

• Long- and short-term disability insurance.

• Life insurance.

• 10 Vacation days per year (subject to accrual policy).

• 11 Company-paid holidays.

• 401(k) retirement plan with Company match.

• Identity theft protection services.

• Legal services.

• Potential for other compensation, including bonuses and Restricted Stock Units (RSUs), subject to company plans.

Working Hours: The role is full-time, with an estimated 40 hours per week. While the position is on-site, the company culture may offer some flexibility within standard business hours, typical for creative teams needing to collaborate effectively.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in the Boca Raton, Florida area, considering the specified experience level and industry. The provided benefits are standard for full-time positions in the CPG sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Celsius Holdings, Inc. operates within the Consumer Packaged Goods (CPG) sector, specifically focusing on the rapidly growing energy drink and functional beverage market. The company is known for its dynamic, fast-paced, and innovative approach to brand building and marketing.

Company Size: Celsius Holdings, Inc. is a significant player in the CPG market, indicating a mid-to-large sized organization with established operational structures and a growing global presence. This size suggests opportunities for impactful work within a structured yet agile environment.

Founded: While the founding date of Celsius Holdings, Inc. is not explicitly provided, its current market position suggests a company that has experienced substantial growth and evolution, likely establishing robust processes and a strong brand identity over time.

Team Structure:

• The Graphic Designer will report to the Associate Creative Director – Brand (Celsius), indicating a clear hierarchy within the creative department.

• The role involves close collaboration with the Senior Art Director, project managers, production teams, and potentially other marketing and brand specialists.

• This structure fosters a collaborative, agency-style environment within the company, emphasizing teamwork and cross-functional communication. Methodology:

• The company's approach likely involves data-driven insights for campaign development and brand strategy, aligned with market trends and consumer behavior.

• Workflow planning and optimization are critical, given the fast-paced nature of the CPG industry and the need for efficient execution across multiple channels.

• Automation, particularly through AI-assisted tools, is being integrated to accelerate creative processes and enhance ideation, reflecting a commitment to efficiency and innovation.

Company Website: https://www.celsius.com/

📝 Enhancement Note: The company's CPG focus implies a high-volume, trend-driven environment where visual branding and effective marketing collateral are paramount. The emphasis on "everyday hustlers" and "bold" branding suggests a culture that values drive, innovation, and a strong brand personality.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level (Senior) Graphic Designer. It requires a solid foundation of design skills and experience, with the ability to work independently on assigned tasks while also collaborating effectively within a team. It's a step beyond junior roles, offering more responsibility in execution and adaptation of brand systems.

Reporting Structure: The Senior Graphic Designer reports to the Associate Creative Director – Brand (Celsius). This structure provides direct creative leadership and mentorship, with opportunities to learn from senior members of the brand's creative team.

Operations Impact: The visual output of this role directly impacts the CELSIUS brand's perception, market presence, and consumer engagement. High-quality, consistent, and compelling design across all touchpoints is crucial for driving brand recognition, sales, and reinforcing the brand's energetic and bold identity within the competitive CPG market.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like packaging design, retail marketing, or digital campaign systems.

• Leadership: With proven performance, opportunities may arise to mentor junior designers or lead specific creative projects.

• Skill Development: Continuous learning in advanced design techniques, emerging AI tools, and CPG industry trends will be supported.

• Brand Expansion: As Celsius Holdings, Inc. grows its portfolio and market reach, designers may have opportunities to contribute to new brand initiatives or product lines.

📝 Enhancement Note: The "Sr." title suggests a role with significant execution responsibility and a path toward more senior creative or specialized roles within the company's marketing and brand departments. Growth will likely be tied to performance and the company's expansion.

🌐 Work Environment

Office Type: This is an "in office" position at the Celsius HQ in Boca Raton, Florida, indicating a traditional on-site work environment.

Office Location(s): The primary work location is the Celsius HQ in Boca Raton, Florida. This suggests a central hub for creative and marketing operations.

Workspace Context:

• The environment is described as an "agency-style environment," implying a dynamic, collaborative, and potentially fast-paced workspace.

• Expect access to standard creative studio tools and technology, including a robust Adobe Creative Suite setup. The mention of AI tools suggests their integration into the daily workflow.

• Opportunities for direct interaction and collaboration with various creative and cross-functional teams (e.g., project managers, Senior Art Director, Associate Creative Director) are integral to the role.

Work Schedule: The position is full-time, with an anticipated 40 hours per week. While on-site, the emphasis on managing multiple projects and tight deadlines suggests a need for efficient time management within standard business hours.

📝 Enhancement Note: The on-site requirement in Boca Raton is a key factor for applicants. The "agency-style" environment suggests a culture that values collaboration, responsiveness, and high output, common in CPG marketing departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio link to assess foundational skills, experience, and fit with brand aesthetics.

• Creative Assessment: Candidates may be asked to complete a design exercise or present a case study from their portfolio, focusing on adapting creative systems or solving specific design challenges relevant to CPG marketing.

• Team/Manager Interviews: Interviews with the Associate Creative Director, Senior Art Director, and potentially other key team members to evaluate design thinking, collaboration skills, understanding of brand guidelines, and cultural fit.

• Final Round: Potentially a discussion with higher-level creative leadership to assess strategic thinking and overall potential impact.

Portfolio Review Tips:

• Curate your portfolio to highlight your strongest brand identity, campaign, and multi-channel design work, with a focus on CPG or similar fast-moving industries if possible.

• Include case studies that demonstrate your process: how you interpreted a brief, adapted creative systems, and executed final designs for both print and digital.

• Clearly articulate your role in each project and the impact of your design contributions.

• Showcase your proficiency with Adobe Creative Suite and any AI tools used in your workflow.

• Ensure your portfolio is easily navigable and visually polished, reflecting your design craft. Challenge Preparation:

• Be prepared to discuss your approach to translating creative direction into polished executions, maintaining brand consistency, and adapting designs for different channels.

• Familiarize yourself with the CELSIUS brand's visual identity, tone, and recent marketing campaigns.

• Practice articulating your thought process for image retouching, compositing, and preparing production-ready files.

• Be ready to discuss how you utilize AI tools in your design process for ideation and efficiency.

📝 Enhancement Note: The emphasis on portfolio quality and the potential for a design exercise highlights the practical, execution-focused nature of this role. Candidates should be ready to demonstrate their ability to translate brand strategy into tangible visual assets.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign for all core design tasks.

• AI-Assisted Creative Tools: Proficiency with platforms like ChatGPT and Midjourney for ideation, image exploration, and workflow enhancement.

Analytics & Reporting: While not directly responsible for analytics, understanding how design impacts performance metrics (e.g., engagement on social media, conversion rates for digital ads, effectiveness of POS) is beneficial.

CRM & Automation: Familiarity with digital design platforms like Figma is a plus, indicating a potential need for collaborative digital design workflows.

📝 Enhancement Note: The explicit mention of AI tools (ChatGPT, Midjourney) is a significant differentiator, indicating that proficiency here is not just preferred but actively sought. This signals a company embracing modern creative workflows.

👥 Team Culture & Values

Operations Values:

• Boldness & Drive: Reflecting the "everyday hustler" and "unapologetically bold" ethos of the CELSIUS brand, the team likely values individuals who are driven, proactive, and not afraid to push creative boundaries.

• Innovation: Embracing new technologies like AI in design workflows demonstrates a commitment to innovation and staying ahead in the competitive CPG market.

• Collaboration: The "agency-style environment" and emphasis on cross-functional teamwork suggest a culture where open communication, feedback exchange, and collective problem-solving are highly valued.

• Brand Passion: A genuine enthusiasm for the CELSIUS brand and its energetic lifestyle positioning would likely resonate well within the team.

Collaboration Style:

• Cross-functional Integration: The role demands close collaboration with various teams, requiring strong communication and the ability to translate creative needs to non-design stakeholders.

• Feedback Loops: A culture of constructive feedback is implied, essential for refining designs and ensuring brand consistency.

• Agile Workflow: Expect a dynamic pace, requiring adaptability and the ability to pivot quickly while maintaining high-quality output.

📝 Enhancement Note: The company's branding ("bold," "energetic," "hustler") strongly influences its internal culture. The operations and collaboration style will likely mirror this: fast-paced, results-oriented, and innovative.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace & Volume: Managing a high volume of design requests across multiple brands and channels within tight deadlines.

• Brand Consistency: Ensuring strict adherence to brand guidelines while adapting them creatively for diverse applications and audiences.

• AI Integration: Effectively leveraging AI tools to enhance, not replace, design craft and originality, meeting high standards of quality.

• Rapid Growth Environment: Adapting to the evolving needs of a rapidly growing CPG company.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in applying AI for creative workflows and exploring new emerging platforms.

• CPG Design Expertise: Deepening knowledge in areas like packaging design, retail activation, and shopper marketing within the beverage industry.

• Creative Leadership: Potential to grow into roles with more strategic input or team leadership as experience and performance develop.

• Cross-Functional Exposure: Gaining broader marketing and brand experience through collaboration with diverse teams.

📝 Enhancement Note: The challenges are typical for a growth-stage CPG company, emphasizing efficiency, brand integrity, and adapting to new technologies. Growth opportunities are tied to mastering these challenges and expanding expertise within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a key campaign visual across multiple channels (print, digital, social). How did you ensure consistency while optimizing for each platform?" (Focus on adaptability, brand guardianship, and channel-specific execution).

• "How do you approach translating a creative brief into a visual design, particularly when working with tight deadlines?" (Focus on process, interpretation, and efficiency).

• "Walk us through your process for using AI tools like Midjourney or ChatGPT in your design workflow. What are the benefits and limitations?" (Focus on practical application, creative enhancement, and awareness of AI's role). Company & Culture Questions:

• "What excites you about the CELSIUS brand and its visual identity? How do you see your design skills contributing to its continued growth?" (Focus on brand enthusiasm and strategic contribution).

• "Describe your experience working in a fast-paced, agency-style creative environment. How do you manage competing priorities and feedback?" (Focus on resilience, collaboration, and time management).

• "How do you stay current with design trends, CPG market shifts, and emerging technologies like AI?" (Focus on continuous learning and industry awareness). Portfolio Presentation Strategy:

• Select 3-4 of your strongest projects that best represent your brand, campaign, and multi-channel design capabilities, ideally with CPG relevance.

• For each project, clearly articulate the objective, your role, the creative process (including any AI tools used), the challenges faced, and the final outcome/impact.

• Be prepared to discuss specific design choices, such as typography, color palette, and composition, and how they align with brand strategy.

• Ensure your portfolio presentation is visually clean, well-paced, and allows for interactive discussion.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design execution, brand understanding, adaptability, and a forward-thinking approach to creative tools, particularly AI.

📌 Application Steps

To apply for this Sr. Graphic Designer position:

• Submit your application through the Workable platform, ensuring all required fields are completed accurately.

• Portfolio Customization: Select and curate your most relevant design projects, emphasizing brand identity, campaign execution, and multi-channel adaptation. Prioritize work that showcases CPG relevance if available.

• Resume Optimization: Tailor your resume to highlight your 3-5+ years of experience, advanced Adobe Creative Suite proficiency, experience with AI tools, and any CPG industry background. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to brand consistency, and your experience with AI tools. Be ready to present your portfolio and discuss your creative thinking.

• Company Research: Familiarize yourself with the CELSIUS brand's current marketing efforts, visual identity, and company values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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