Digital Content Designer

📍 Job Overview

Job Title: Digital Content Designer

Company: OLIVER Agency - North America

Location: New York, New York, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Technology

Date Posted: 2026-09-17

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce engaging motion-driven visual stories for a flagship digital display platform, leveraging a proprietary Content Management System (CMS).

• Translate approved content strategy into high-impact visual narratives that balance creative quality with operational efficiency in a real-time publishing environment.

• Manage multiple complex workstreams simultaneously, demonstrating exceptional organizational rigor and craft authority in a fast-paced, stakeholder-rich setting.

• Utilize advanced Generative AI (Gen AI) tools to enhance ideation, asset production, and overall creative output while maintaining human oversight and rigorous brand quality.

📝 Enhancement Note: This role is positioned as a senior individual contributor, emphasizing deep expertise in design craft, creative judgment, and the operational discipline required for high-frequency digital content production. The emphasis on Gen AI and "agentic thinking" suggests a forward-looking approach to creative operations and problem-solving.

📈 Primary Responsibilities

• Design and produce digital content for a flagship display platform using a proprietary CMS, ensuring adherence to brand guidelines, quality standards, and technical specifications.

• Create compelling motion-driven visual stories by expertly combining imagery, typography, animation, and concise messaging for rapid audience comprehension.

• Customize pre-built templates with thoughtful layouts, pacing, and visual treatments for various content types, including brand campaigns, promotional moments, market-driven updates, and evergreen narratives.

• Consistently apply design system principles and brand standards across all digital outputs to maintain a unified brand identity.

• Collaborate effectively with Brand, Corporate Communications, Marketing, Legal, and Compliance teams throughout the content review and approval lifecycle.

• Prepare and optimize photography, video, typography, and motion assets for large-scale external digital display environments.

• Employ Gen AI tools to accelerate ideation, image generation, and asset production, ensuring rigorous brand quality and human oversight at every stage.

• Manage multiple concurrent projects, consistently meeting tight deadlines within a real-time publishing framework that demands quick-turn capabilities.

• Organize media assets, project files, and deliverables meticulously, adhering to established CMS workflows and content management best practices.

• Maintain robust version control, archiving procedures, accurate metadata tagging, and efficient asset handoff processes.

• Apply strategic scheduling and performance learnings to continuously enhance content quality and maximize audience engagement.

• Stay abreast of emerging trends in motion graphics, AI-assisted production, and digital storytelling to inform creative strategies.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution (designing visual stories) and operational efficiency (managing a high-frequency publishing environment). The integration of Gen AI into core workflows and the emphasis on "agentic thinking" indicate a need for proactive problem-solving and workflow optimization.

🎓 Skills & Qualifications

Education: Specific degree requirements are not listed, but a Bachelor's degree in Graphic Design, Digital Media, Fine Arts, or a related field is typically expected for senior-level design roles. Equivalent practical experience will also be considered.

Experience: A minimum of 5-10 years of progressive experience in digital content design, motion graphics, and creative production, with a proven track record of delivering high-quality visual assets in demanding environments.

Required Skills:

• A strong portfolio showcasing expertise in motion graphics, digital storytelling, typography, and branded content, ideally including work for large-format, out-of-home, or digital display.

• Expert proficiency in the Adobe Creative Suite, specifically After Effects, Photoshop, Illustrator, and Premiere Pro.

• Demonstrated experience working within web-based Content Management Systems (CMS) and digital publishing platforms.

• Solid understanding of animation principles and their application to brand storytelling at a rapid pace.

• Ability to distill complex ideas into clear, compelling, and concise visual communication.

• Experience designing for multiple screen formats and large-scale digital display environments.

• Proven capability in managing high-volume creative production with exceptional precision and attention to detail.

• Strong organizational and project management skills, comfortable operating within structured workflows with tight turnaround times.

• Excellent communication and collaboration skills, with experience navigating multi-stakeholder review and approval processes.

• Professionalism and discretion when working in executive-facing environments. Preferred Skills:

• Experience building and refining personal AI workflows for creative production.

• Familiarity with advanced AI concepts and their application in design and content creation.

• Experience with design systems and their implementation in large-scale digital platforms.

• Understanding of data analytics and performance metrics for optimizing digital content.

📝 Enhancement Note: The emphasis on the Adobe Creative Suite is paramount, with After Effects being particularly critical for motion graphics. Experience with CMS platforms is a direct requirement for content deployment. The strong focus on Gen AI and "agentic thinking" indicates a need for candidates who are not only proficient with current tools but also adaptable and forward-thinking in their approach to creative problem-solving.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in motion graphics, digital storytelling, typography, and branded content creation.

• Specific examples of work designed for large-format, out-of-home (OOH), or digital display environments are highly valued, showcasing an understanding of scale and context.

• Case studies or project breakdowns that illustrate the end-to-end design process, from concept to final execution, including any challenges overcome.

• Demonstrations of how design system principles and brand standards were applied consistently across multiple outputs.

• Visual examples of content developed within or for a CMS environment, highlighting adaptability to platform constraints. Process Documentation:

• Evidence of managing multiple simultaneous projects, showcasing efficient workflow design and execution under tight deadlines.

• Examples of asset organization, version control, metadata tagging, and archiving processes.

• Case studies that detail the application of AI tools in the creative process, including ideation, asset generation, and workflow optimization, with a clear indication of human oversight.

• Demonstrations of how performance learnings or scheduling strategies were used to improve content quality and audience engagement.

• Examples of successful collaboration with cross-functional teams (Brand, Marketing, Legal, etc.) through review and approval cycles.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of craft authority and operational capability. Candidates should highlight projects that demonstrate not only creative skill but also the ability to work within structured workflows, manage high volumes, and integrate new technologies like Gen AI effectively.

💵 Compensation & Benefits

Salary Range: $110,000 - $123,000 USD per year.

This range is based on the provided salary information and reflects a mid-senior level position in a high-cost-of-living area like New York City. Factors such as specific experience, qualifications, and business needs will influence the final offer.

Benefits: Specific benefits are not detailed in the provided job description. However, typical benefits for a full-time role at an agency like OLIVER might include:

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Professional development opportunities, including training and workshops.

• Potential for performance-based bonuses or incentives.

• Employee assistance programs.

Working Hours: 40 hours per week. The role operates within a fast-paced, real-time publishing environment, suggesting a need for flexibility and responsiveness, though standard working hours are likely expected.

📝 Enhancement Note: The salary range is competitive for a senior Digital Content Designer in New York City. While specific benefits are not listed, a comprehensive package is generally expected for this level of role. The mention of tight deadlines and real-time publishing implies that the work schedule, while likely standard, may require some adaptability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Digital Services, Technology (specifically AI-driven marketing solutions). OLIVER is a specialist in building bespoke in-house agencies for brands, operating globally.

Company Size: Part of The Brandtech Group, which partners with over 300 clients in 40+ countries. While OLIVER's specific size isn't stated, the parent group's scale indicates a large, dynamic organization. This size implies access to significant resources and a wide array of client projects, but also requires robust internal processes and clear communication channels.

Founded: OLIVER was established in 2004. This long-standing presence suggests a stable company with established methodologies and a deep understanding of the evolving marketing landscape.

Team Structure:

• The role is described as a "senior individual contributor," indicating a focus on individual expertise rather than direct management of a large team.

• Collaboration is a key aspect, with required interaction with Brand, Corporate Communications, Marketing, Legal, and Compliance teams, suggesting a matrixed or project-based team structure.

• As part of The Brandtech Group, there's likely integration with broader technology and AI initiatives, potentially involving specialized AI/tech teams. Methodology:

• Data Analysis & Insights: Application of performance learnings and scheduling strategies to improve content quality and audience engagement points to a data-informed approach.

• Workflow Planning & Optimization: Managing high-frequency, real-time publishing and utilizing CMS workflows emphasizes efficiency and process adherence. The "agentic thinking" requirement suggests a proactive approach to optimizing multi-step production challenges.

• Automation & Efficiency: Explicit use of Gen AI tools for ideation, image generation, and asset production highlights a commitment to leveraging technology for enhanced efficiency and creative output.

Company Website: oliver.agency

📝 Enhancement Note: OLIVER's model of building in-house agencies for clients means the culture is likely client-centric and focused on delivering tailored, high-impact solutions. The integration with The Brandtech Group and its AI focus suggests an innovative and tech-forward environment. The emphasis on structured workflows and stakeholder collaboration is critical for success in this model.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role. It signifies a high level of technical expertise and autonomy within the design and content production domain. The role is expected to drive creative output and operational efficiency independently, with a focus on craft authority and problem-solving.

Reporting Structure: While not explicitly stated, a senior individual contributor typically reports to a Design Lead, Creative Director, or Head of Operations/Production within the agency. This structure allows for guidance and mentorship while granting significant autonomy.

Operations Impact: The Digital Content Designer directly impacts client brand perception and campaign effectiveness through the creation of compelling digital display content. Their work contributes to real-time marketing efforts, audience engagement, and the overall success of client digital platforms, influencing brand visibility and communication clarity.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in advanced motion graphics, digital storytelling techniques, and CMS integration. Develop mastery in leveraging Gen AI tools for creative workflows and become a go-to resource for AI-assisted production.

• Leadership Potential: Transition into roles like Senior Digital Designer, Art Director, or lead on specific client accounts, potentially mentoring junior designers and contributing to strategic creative planning.

• Specialization: Develop a niche in large-format digital display design, AI-driven creative workflows, or specific client industry verticals, becoming a subject matter expert.

• Cross-functional Exposure: Gain deeper insights into marketing strategy, brand management, and compliance through close collaboration with various client-facing and internal teams.

📝 Enhancement Note: The "senior individual contributor" designation indicates a career path focused on deepening technical mastery and operational excellence rather than immediate people management. Growth opportunities will likely involve increasing project complexity, client responsibility, and specialization in cutting-edge areas like AI in creative production.

🌐 Work Environment

Office Type: The role is listed as "On-site" in New York, New York. This suggests a traditional office environment where in-person collaboration, access to office resources, and direct team interaction are prioritized.

Office Location(s): New York, New York. This location provides access to a vibrant creative hub and places the designer within a major client market. Specific office amenities and accessibility details would need to be confirmed directly.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with various internal teams (Brand, Marketing, Legal, Compliance) and potentially client stakeholders, suggesting an open or semi-open office layout that facilitates communication.

• Operations Tools & Technology: Access to robust workstations, high-speed internet, and the necessary software (Adobe Creative Suite, CMS access) is assumed. The emphasis on Gen AI implies access to relevant platforms or tools for AI-assisted workflows.

• Team Interaction: Regular team meetings, project reviews, and informal discussions are likely part of the daily routine, fostering a connected and dynamic work atmosphere.

Work Schedule: The standard working hours are 40 per week, but the nature of real-time publishing and client demands may necessitate occasional flexibility to meet critical deadlines. This environment values responsiveness and commitment to project success.

📝 Enhancement Note: The on-site requirement points to a preference for hands-on collaboration and immediate team synergy. While a structured 40-hour week is standard, the fast-paced nature of digital content production suggests that adaptability and willingness to go the extra mile during peak periods are expected.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and creative output against the role requirements.

• Portfolio Presentation & Technical Interview: A session where candidates present their portfolio, discussing their design process, decision-making, and experience with specific tools and workflows. This will likely include technical questions about Adobe Creative Suite, CMS, and motion graphics principles.

• Behavioral & Situational Interview: Questions focused on collaboration, stakeholder management, problem-solving (especially regarding high-volume production and tight deadlines), and experience with AI tools. Expect questions about how you handle feedback and navigate multi-stakeholder reviews.

• Case Study/Challenge (Potential): A practical exercise to assess design skills, creative thinking, and speed under pressure, possibly involving a quick turnaround design task or a hypothetical content production challenge.

• Final Interview: Meeting with senior leadership to discuss cultural fit, long-term career aspirations, and overall alignment with OLIVER's values and The Brandtech Group's vision.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize work that showcases motion graphics, digital storytelling, typography, and experience with large-format/digital display.

• Highlight Process: For each project, clearly articulate your role, the problem you solved, your design process, the tools used (including AI), and the outcome or impact. Use visual aids effectively.

• Showcase AI Integration: If you have experience with Gen AI tools, specifically demonstrate how you used them to enhance efficiency, ideation, or asset production, and explain your process for ensuring brand quality and human oversight.

• Quantify Impact: Wherever possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., engagement rates, conversion improvements, successful campaign execution).

• Tailor to the Role: Emphasize any experience with CMS platforms, fast-paced production environments, and multi-stakeholder collaboration.

Challenge Preparation:

• Practice Timed Exercises: Familiarize yourself with creating short motion graphics or design concepts within tight time constraints.

• Articulate Your Thinking: Be prepared to explain your design choices and workflow rationale clearly and concisely.

• Focus on Efficiency: Demonstrate an understanding of how to balance speed with quality, especially in a high-volume production context.

• AI Application Scenarios: Be ready to discuss hypothetical scenarios where you would leverage AI tools to solve production challenges or accelerate creative output.

📝 Enhancement Note: The interview process heavily emphasizes practical skills and portfolio demonstration. Candidates should be prepared to not only show their work but also articulate their thought process, technical proficiency, and experience with both traditional design tools and emerging AI technologies. The "agentic thinking" aspect will likely be explored through problem-solving scenarios.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in After Effects (for motion graphics and animation), Photoshop (for image editing and manipulation), Illustrator (for vector graphics and layout), and Premiere Pro (for video editing).

• Proprietary CMS: Experience working within a web-based Content Management System is essential for content deployment and management. Specific platform details are not provided, but adaptability to new systems is key.

• Gen AI Tools: Advanced use of Generative AI tools for image generation, asset production, and workflow enhancement. This includes understanding prompt engineering, AI model capabilities, and integrating AI outputs into a professional creative workflow.

Analytics & Reporting:

• While not explicitly listed as required tools, the role mentions applying "performance learnings" to improve content quality and engagement. This suggests a need for familiarity with or ability to interpret data from:

  • Digital display analytics platforms.

  • CMS reporting dashboards.

  • Potentially Google Analytics or similar web analytics tools. CRM & Automation:

• Not directly applicable to the core design function, but understanding how content fits into broader marketing campaigns may involve familiarity with CRM concepts and marketing automation platforms.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly After Effects, is non-negotiable. The emphasis on a proprietary CMS and Gen AI tools indicates a need for candidates who are adaptable and eager to learn new platforms and technologies specific to OLIVER's operational environment.

👥 Team Culture & Values

Operations Values:

• Ambitious to succeed: A drive for excellence and achieving ambitious goals in creative output and operational efficiency.

• Imaginative to push boundaries: Encourages innovative thinking, creative problem-solving, and exploring new possibilities, especially with emerging technologies like AI.

• Inspirational to do groundbreaking work: Fosters a culture where teams are motivated to produce exceptional, impactful work that sets new standards.

• Always learning and listening: Emphasizes continuous professional development, staying curious, and actively seeking feedback to improve processes and skills.

• Results-focused: A strong orientation towards delivering tangible outcomes, meeting client expectations, and achieving measurable success.

• Actively pro-inclusive and anti-racist: Commitment to fostering a diverse, equitable, and inclusive environment where everyone feels valued and respected.

Collaboration Style:

• Cross-functional Integration: Works closely with diverse teams (Brand, Marketing, Legal, Compliance) to ensure cohesive and compliant content delivery.

• Process Review Culture: Openness to feedback and continuous improvement of workflows, particularly in the context of high-volume, real-time production and AI integration.

• Knowledge Sharing: Encourages sharing best practices, especially regarding AI workflows and design techniques, to elevate the collective skill set of the team.

📝 Enhancement Note: The company values are heavily geared towards innovation, ambition, and inclusivity, with a strong emphasis on continuous learning and results. The collaborative style is essential given the agency's model of building in-house teams for clients, requiring seamless integration with various departments and a proactive approach to problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently producing high-quality, on-brand content within tight, real-time publishing deadlines.

• Managing High Volume: Effectively organizing and executing a large number of creative assets and projects simultaneously.

• Integrating AI Responsibly: Leveraging Gen AI tools for efficiency while maintaining rigorous brand standards, human oversight, and ethical considerations.

• Stakeholder Management: Navigating complex review and approval processes involving multiple departments (Marketing, Legal, Compliance) and potentially clients.

• Adapting to Evolving Technology: Staying current with rapid advancements in AI and digital creative tools and integrating them into established workflows.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in advanced motion graphics, AI-assisted design workflows, and CMS best practices for digital display.

• Industry Conference & Certification: Potential opportunities to attend industry events focused on digital design, motion graphics, or AI in creative fields.

• Mentorship: Guidance from senior design leads and creative directors within OLIVER and The Brandtech Group.

• Exposure to Cutting-Edge AI: Hands-on experience with the latest AI tools and methodologies shaping the future of content creation.

📝 Enhancement Note: The primary challenges revolve around the high-paced operational demands of real-time digital content production and the responsible integration of rapidly evolving AI technologies. Growth opportunities are strongly linked to mastering these areas and becoming an expert in AI-driven creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design compelling content under a very tight deadline. How did you manage your process and ensure quality?" (Focus on process, time management, and quality control.)

• "How would you approach designing a series of digital display assets for a new product launch, considering brand consistency, legal compliance, and rapid iteration?" (Focus on workflow, collaboration, and adaptability.)

• "Given a complex multi-step production challenge, how would you apply 'agentic thinking' to break down the task and achieve an efficient, high-quality outcome?" (Focus on problem-solving, strategic planning, and AI integration.) Company & Culture Questions:

• "How do you stay updated with the latest trends in motion graphics and AI in design?" (Demonstrate your commitment to continuous learning.)

• "Describe your experience working in a collaborative environment with multiple stakeholders. How do you handle conflicting feedback or priorities?" (Highlight communication, negotiation, and teamwork skills.)

• "How do you ensure brand consistency and quality when using AI tools for content generation?" (Address your approach to human oversight, critical judgment, and brand guardianship.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, present a clear story: the objective, your role and process, the challenges, the solutions (especially highlighting AI use if applicable), and the results.

• Showcase Technical Prowess: Be ready to discuss your technical workflow, software proficiency (especially Adobe Suite and AI tools), and how you optimized assets for digital display.

• Emphasize Operational Rigor: Highlight your ability to manage timelines, organize files, and adhere to CMS workflows. Demonstrate your understanding of the operational demands of this role.

• Connect to Company Values: Frame your experiences and project outcomes in the context of OLIVER's values (ambitious, imaginative, inspirational, learning, results-focused, inclusive).

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical application of skills, particularly in motion graphics, AI integration, and high-volume production. Candidates must be able to articulate their process, problem-solving abilities, and how they align with OLIVER's innovative and results-driven culture.

📌 Application Steps

To apply for this Digital Content Designer position:

• Submit your application through the provided application link on Greenhouse.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your strongest work in motion graphics, digital storytelling, and large-format/digital display design. Include specific examples of how you've used AI tools effectively and responsibly in your workflow.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "Motion Graphics," "Adobe Creative Suite," "CMS," "Gen AI," "Digital Storytelling," "Project Management," and "Stakeholder Management." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and discussing your experience with AI tools and fast-paced production environments. Prepare to answer behavioral questions related to collaboration and problem-solving.

• Company Research: Familiarize yourself with OLIVER's unique in-house agency model and its parent company, The Brandtech Group. Understand their approach to AI and innovation, and consider how your skills and values align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.