Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: AlgaeCal

Location: Vancouver, British Columbia, Canada

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-31T20:49:19.629

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Drive sales and improve user experience through the creation of compelling digital and print marketing assets.

• Leverage data-driven insights to optimize design performance and achieve measurable business outcomes.

• Collaborate with marketing teams to translate brand messaging into impactful visual communication across various channels.

• Maintain and elevate brand consistency through strong typography, branding, and UI design principles.

📝 Enhancement Note: This role is positioned within a marketing operations context, focusing on the creation of assets that directly impact sales and conversion rates. The emphasis on data-driven design and e-commerce experience indicates a need for a designer who understands the commercial impact of their work, aligning closely with GTM objectives.

📈 Primary Responsibilities

• Design and produce high-quality digital assets, including email marketing campaigns, display advertisements, social media graphics, and animations, with a focus on driving conversions and opt-ins.

• Develop compelling print collateral and marketing materials that effectively communicate brand messaging and support sales initiatives.

• Translate complex marketing strategies and user journey concepts into intuitive and visually appealing UI/UX designs.

• Analyze design performance metrics and leverage insights from data analysis to iterate and refine creative assets for maximum impact.

• Ensure brand consistency and adherence to brand guidelines across all visual outputs, maintaining a cohesive brand identity.

• Collaborate closely with marketing, sales, and product teams to understand campaign objectives and deliver creative solutions that meet business needs.

• Stay abreast of current marketing trends, design techniques, and e-commerce best practices to inform creative strategy and execution.

📝 Enhancement Note: The responsibilities emphasize a dual focus on creative execution and performance marketing, requiring the candidate to not only be a skilled designer but also a strategic thinker who can connect design to sales outcomes. The mention of "funnel" implies a need for understanding customer journeys in digital marketing.

🎓 Skills & Qualifications

Education: Degree or Diploma in Graphic Design, UI/UX Design, or a related design field.

Experience: Minimum of 2 years of professional graphic design experience, with a strong emphasis on digital marketing and e-commerce environments.

Required Skills:

• Proven expertise in graphic design principles, including typography, branding, and visual design culture.

• Advanced proficiency in industry-standard design software: Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD).

• Demonstrated ability to create designs that demonstrably increase conversion rates and opt-ins, as evidenced by a strong portfolio.

• Strong understanding of digital marketing concepts, including email marketing, display ads, and social media content creation.

• Marketing-savvy: Ability to research, understand, and apply current marketing trends and techniques to drive sales.

• Data-driven approach: Ability to interpret metrics and use insights to refine content and achieve measurable results. Preferred Skills:

• Experience with Figma for UI/UX design and prototyping.

• Advanced skills in After Effects for motion graphics and animations.

• E-commerce expertise, particularly with designs that have driven sales on platforms like Amazon.

• Familiarity with customer funnels and understanding of how design fits into the broader marketing strategy.

📝 Enhancement Note: The requirement for a portfolio that showcases quantifiable results (increased conversion rates, opt-ins) is a critical differentiator for this role, moving beyond aesthetic capabilities to demonstrable business impact. The preference for Figma and advanced After Effects suggests a need for modern, dynamic creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2 years of professional design work.

• Specific case studies highlighting how your designs directly contributed to increased conversion rates and sales, with quantifiable metrics (e.g., percentage increase in opt-ins, revenue generated from specific campaigns).

• Examples of digital assets (email campaigns, display ads, social media graphics) and print materials (marketing collateral).

• Demonstrations of UI/UX design principles applied to marketing contexts.

• Evidence of understanding and application of branding guidelines and typography. Process Documentation:

• Ability to articulate the design process from concept to execution, including research, ideation, iteration, and final delivery.

• Documentation of how data and analytics informed design decisions and subsequent optimizations.

• Examples of workflow management for delivering multiple design projects under tight deadlines.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role. Candidates must be prepared to present specific examples of their work and clearly articulate the business impact and ROI achieved through their design efforts, particularly within e-commerce and digital marketing contexts.

💵 Compensation & Benefits

Salary Range: While specific figures are not provided, AlgaeCal states they offer "above-market pay for the right person" and are "generous" with compensation that reflects skills and experience. Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Vancouver, BC, a competitive range would typically fall between CAD $55,000 - $75,000 annually.

Benefits:

• Competitive salary commensurate with experience and above-market pay.

• Opportunities for professional growth and development within a mission-driven company.

• Contribution to a company focused on improving health and ending the fear of bone loss.

• Potential for a dynamic and collaborative work environment.

Working Hours: Typically 40 hours per week, with a hybrid work arrangement.

📝 Enhancement Note: Salary is discretionary and will be discussed after initial conversations. The estimate provided is based on general market data for similar roles in Vancouver, Canada, considering the experience level and hybrid work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness, Nutraceuticals (specifically focused on bone health supplements). AlgaeCal offers a clinically-backed natural solution to bone density loss, positioning itself as an innovator in the health supplement market.

Company Size: The job posting does not explicitly state company size, but the application process suggests a dedicated hiring team, implying a growing organization, likely in the small to medium-sized business (SMB) range, or a well-resourced department within a larger entity.

Founded: AlgaeCal's mission to end the fear of bone loss suggests a company with a strong purpose and a focus on scientific validation. The age of the company is not specified, but its "clinically-backed" solution implies a commitment to research and development.

Team Structure:

• The Graphic Designer will likely be part of a Marketing team, collaborating closely with marketing managers, digital marketers, and potentially content creators.

• The role requires cross-functional interaction with sales and potentially product development teams to ensure creative aligns with business objectives.

• The emphasis on team values ("humble, hungry, people smart") suggests a collaborative and growth-oriented team dynamic. Methodology:

• Data-driven decision-making is a core tenet, requiring designers to integrate analytics into their creative process.

• Focus on measurable results, particularly in sales and conversion optimization.

• Emphasis on continuous learning and staying current with industry trends in both design and marketing.

• A strong sense of purpose and mission drives the company's operations and employee engagement.

Company Website: www.algaecal.com

📝 Enhancement Note: AlgaeCal's unique market position and mission to address a significant health concern are key cultural drivers. The operations and creative teams are expected to be highly aligned with business outcomes and driven by data.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position at an intermediate level, requiring at least 2 years of experience. It offers a direct path to impact by creating assets that directly influence sales and customer acquisition.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Creative Lead, within a broader marketing department.

Operations Impact: The Graphic Designer's impact is directly tied to revenue generation through enhanced marketing campaigns, improved conversion rates, and stronger brand engagement. Their work supports the company's mission by making its solutions more accessible and appealing to a target audience concerned about bone loss.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of digital marketing design, such as e-commerce optimization, animation, or UI/UX for marketing platforms.

• Skill Development: Continuous learning in advanced design tools (Figma, After Effects), data analysis for design, and emerging marketing trends.

• Leadership Potential: With proven success and demonstrated strategic thinking, potential to move into a Senior Graphic Designer role, Creative Lead, or Art Director position, overseeing projects and mentoring junior designers.

• Cross-functional Exposure: Opportunity to gain a deeper understanding of marketing strategy, sales processes, and product development through close collaboration.

📝 Enhancement Note: Growth in this role is tied to both creative excellence and the ability to demonstrate tangible business results. The company's mission-driven nature also offers intrinsic growth opportunities for those passionate about health and wellness.

🌐 Work Environment

Office Type: Hybrid work environment, allowing for a mix of remote work and in-office collaboration. This suggests a modern approach to work-life balance.

Office Location(s): Vancouver, British Columbia, Canada. This location is known for its vibrant tech and creative industries.

Workspace Context:

• Collaborative Environment: The emphasis on being "people smart" and a "great teammate" indicates a supportive and collaborative office culture.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, potentially Figma) and likely other marketing technology tools.

• Team Interaction: Opportunities for in-person brainstorming, feedback sessions, and team-building activities, balanced with the flexibility of remote work.

Work Schedule: Standard full-time hours, likely 40 hours per week, with flexibility inherent in a hybrid model. The focus on results means performance is key, rather than strict adherence to clocking in and out, provided deadlines are met.

📝 Enhancement Note: The hybrid model in Vancouver offers a balance of flexibility and in-person collaboration, which is increasingly valued by creative professionals. This setup supports efficient workflow while fostering team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Requires resume, cover letter, and a portfolio link. The cover letter is mandatory and must address specific prompts.

• Portfolio Review: A critical step where candidates' ability to drive sales and conversions through design will be assessed. Expect detailed questions about past projects and their impact.

• Skills Assessment: Potential for a design challenge or a practical exercise to evaluate technical skills and problem-solving abilities in a marketing context.

• Values Alignment: Interviews will assess "humble, hungry, people smart" qualities and fit with AlgaeCal's mission and values.

• Final Interviews: Likely with marketing leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Quantify Everything: For each piece in your portfolio, clearly state the objective, your role, the tools used, and the measurable results achieved (e.g., "Increased email click-through rates by 15%," "Drove $X in sales for Amazon campaign").

• Tell a Story: Structure your case studies to explain the problem, your solution, and the outcome. Highlight your thought process and how you overcame design challenges.

• Showcase E-commerce Success: If you have experience with Amazon or other e-commerce platforms, specifically highlight designs that led to increased sales or improved customer engagement.

• Demonstrate Brand Understanding: Include examples that show your ability to adapt designs to specific brand guidelines while still being creative.

• Prepare for Deeper Dives: Be ready to discuss your understanding of marketing funnels, conversion optimization, and data-driven design strategies.

Challenge Preparation:

• Mock Design Task: Be prepared for a hypothetical scenario where you might need to design an ad or email for a specific campaign objective. Focus on understanding the brief and delivering a solution aligned with marketing goals.

• Data Interpretation: Practice explaining how you would use metrics (e.g., A/B test results, user feedback) to refine designs.

• Value Articulation: Prepare to discuss how your personal values align with AlgaeCal's core values of humility, hunger, and people smarts.

📝 Enhancement Note: AlgaeCal's application process is designed to be thorough. Candidates should view the detailed cover letter requirements and portfolio emphasis as opportunities to showcase their unique value and strategic thinking, rather than just their artistic talent.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design of print materials and marketing collateral.
  • Adobe XD: For UI/UX design, prototyping, and wireframing of digital interfaces.

• Figma (Preferred): A collaborative interface design tool, increasingly popular for UI/UX and prototyping.

• After Effects (Bonus): For creating motion graphics, animations, and visual effects for digital campaigns.

Analytics & Reporting:

• While specific tools aren't listed, proficiency in understanding and utilizing data from analytics platforms (e.g., Google Analytics, e-commerce platform analytics, email marketing platform reporting) is crucial. The designer must be able to interpret metrics to inform design decisions. CRM & Automation:

• While not directly using CRM for design, understanding how marketing automation platforms (e.g., HubSpot, Mailchimp) and CRM data influence campaign design and target audience segmentation is beneficial.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, with specific preferences for Figma and advanced After Effects, indicates a need for a designer who is not only proficient but also current with modern design tools and workflows, particularly those that facilitate collaboration and dynamic content creation.

👥 Team Culture & Values

Operations Values:

• Humility: Putting team and others' needs ahead of personal needs. This translates to a willingness to collaborate, support colleagues, and accept constructive feedback without ego.

• Hunger: A strong desire to learn more and grow. For a designer, this means staying updated on design trends, marketing strategies, and new tools, and actively seeking opportunities to improve skills.

• People Smart: Being a great teammate, which involves strong communication, empathy, and effective collaboration skills. This ensures smooth cross-functional interactions and a positive team environment.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing, sales, and potentially other departments, necessitating clear communication and a shared understanding of business goals.

• Feedback-Driven Improvement: A culture that embraces constructive criticism to refine designs and processes, fostering continuous improvement.

• Mission-Oriented: A shared commitment to AlgaeCal's mission of ending the fear of bone loss, which likely permeates team interactions and project priorities.

📝 Enhancement Note: AlgaeCal's core values of "humble, hungry, people smart" are critical for cultural fit. Candidates must be prepared to demonstrate these qualities not just in their work but in their interactions and attitude towards team collaboration and personal development.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Commercial Demands: The primary challenge will be to produce visually stunning designs that also meet strict performance metrics and sales objectives.

• Data Interpretation for Design: Effectively translating complex data sets into actionable design insights requires a blend of analytical and creative thinking.

• Rapidly Evolving Digital Landscape: Staying current with the latest design trends, marketing platforms, and e-commerce best practices requires continuous learning.

• Managing Multiple Projects: Juggling various design requests from different teams with competing deadlines in a fast-paced environment.

Learning & Development Opportunities:

• Advanced Tool Mastery: Deepen skills in Figma for UI/UX and advanced techniques in After Effects for motion graphics.

• Performance Marketing Design: Gain expertise in A/B testing designs, conversion rate optimization (CRO) strategies, and e-commerce specific design.

• Industry Knowledge: Expand understanding of nutraceuticals, bone health, and the broader health and wellness market to inform design choices.

• Cross-functional Understanding: Develop a deeper appreciation for sales funnels, customer acquisition costs, and marketing strategy through close collaboration.

📝 Enhancement Note: The challenges presented are typical for growth-oriented roles in marketing operations. The opportunities for learning are directly linked to overcoming these challenges and becoming a more impactful designer within the company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an email campaign for a new AlgaeCal product launch, considering our mission and target audience?" (Focus on demonstrating understanding of brand, mission, target audience, and conversion-driving elements.)

• "Describe a time your design work directly led to a measurable increase in sales or conversions. What were the key elements of your design that contributed to this success?" (Prepare a specific portfolio case study with quantifiable results.)

• "How do you stay updated on design trends and marketing best practices, and how do you integrate this knowledge into your work?" (Showcase your "hunger" for learning and proactive approach.) Company & Culture Questions:

• "Why are you drawn to AlgaeCal's mission to end the fear of bone loss?" (Connect your personal values to the company's purpose.)

• "How do your personal qualities align with our core values of being humble, hungry, and people smart?" (Provide specific examples of how you've demonstrated these traits.)

• "Describe a situation where you had to collaborate with a difficult stakeholder or team member. How did you navigate the situation?" (Demonstrate your "people smart" skills and collaborative approach.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the process, and the specific, quantifiable results. Use a consistent format.

• Highlight Data and ROI: Emphasize metrics like conversion rates, click-through rates, sales figures, or customer acquisition cost improvements directly attributable to your designs.

• Showcase Versatility: Present a range of work that demonstrates proficiency across digital and print, as well as different campaign types (email, ads, social, etc.).

• Be Prepared for Technical Questions: Have answers ready regarding your proficiency with Adobe Creative Suite, Figma, and After Effects.

• Explain Your "Why": Be ready to articulate the strategic thinking behind your design choices, not just the aesthetic decisions.

📝 Enhancement Note: The interview process is designed to assess not only design skill but also strategic thinking, problem-solving abilities, and cultural fit. Candidates should prepare thoroughly for questions that probe their understanding of business objectives and their ability to contribute to AlgaeCal's mission.

📌 Application Steps

To apply for this Graphic Designer position:

• Click the “Apply Now” button on the job posting.

• Upload your cover letter and resume as a single file. Applications submitted without a cover letter attached to the resume will not be considered.

• Ensure your cover letter addresses the following:

  • Why you are the best Graphic Designer for this role, providing quantifiable examples of achievements.
  • How you fit perfectly with AlgaeCal's values (research the provided URL: http://shorturl.at/lptFT).
  • The toughest challenge you’ve ever overcome in your life and how you overcame it.
  • The last three books you’ve read.
  • What you do for fun.

• Explain your current employment situation:

  • If employed, explain why you are looking for a new opportunity.
  • If unemployed, explain why.

• Provide a link to your portfolio within your application materials.

• Prepare to discuss your experience in digital marketing and e-commerce, focusing on how your designs have driven sales and conversions.

• Research AlgaeCal’s mission, products, and values thoroughly to articulate your alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.