Graphic Designer & Video Editor

📍 Job Overview

Job Title: Graphic Designer & Video Editor (AI-Driven)

Company: SkySun

Location: Mohali, Chandigarh, India

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-05

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Owns end-to-end visual content production for the US residential solar market, blending graphic design and video editing with AI-driven workflows.

• Creates high-impact static and video creatives optimized for performance marketing campaigns across various digital platforms.

• Leverages AI tools (ChatGPT, Higgsfield, Krea, HeyGen, InVideo) to accelerate content ideation, generation, and prototyping, while maintaining human creative judgment.

• Collaborates closely with the marketing team to A/B test creatives, analyze performance data, and continuously optimize for improved conversion rates and reduced Cost Per Lead (CPL).

• Ensures brand consistency and premium visual aesthetics tailored to US market expectations, balancing performance goals with strong brand positioning.

📝 Enhancement Note: While the title mentions Graphic Designer & Video Editor, the core responsibilities and AI integration suggest a highly specialized role focused on performance marketing creatives within the residential solar sector. The emphasis on AI tools and US market optimization indicates a need for candidates who are not only proficient in traditional design software but also adaptable and forward-thinking in their creative approach. The "AI-Driven" aspect is a significant differentiator for this role.

📈 Primary Responsibilities

• Design high-impact static creatives for platforms such as Facebook, Instagram, LinkedIn, and landing pages, with a focus on conversion optimization.

• Develop technical diagrams, solar process infographics, professional pitch decks, and engaging website visuals that clearly communicate complex information.

• Produce scroll-stopping ad creatives specifically engineered for performance and high conversion rates in competitive digital advertising environments.

• Script, edit, and produce short-form videos (e.g., Reels, TikToks, YouTube Shorts) incorporating strong hooks and US-centric themes.

• Create mid-form educational and explainer videos for YouTube, integrating motion graphics, clear subtitles, and dynamic transitions.

• Utilize AI tools like ChatGPT for script ideation, generating compelling ad angles, and refining messaging for the US audience.

• Employ AI visual generation tools (e.g., Higgsfield, Krea) for concept exploration and asset creation.

• Experiment with AI avatar-based content using tools like HeyGen for unique video formats.

• Leverage AI-powered video prototyping tools (e.g., InVideo) to accelerate the video production pipeline.

• Collaborate with marketing strategists to design and execute A/B testing frameworks for creatives, iterating on headlines, thumbnails, hooks, and Calls-to-Action (CTAs).

• Analyze performance data from A/B tests to derive insights and propose data-informed creative strategies that enhance conversion rates and lower CPL.

• Maintain and evolve SkySun's brand guidelines, ensuring all visual output is premium, clean, trustworthy, and aligned with US market aesthetics.

• Manage the end-to-end creative production pipeline, ensuring timely delivery of all visual assets.

• Organize and maintain a comprehensive library of raw footage, project templates, thumbnails, and finalized assets for efficient retrieval and reuse.

• Build and refine reusable templates and workflows to significantly scale content production and maintain consistency.

📝 Enhancement Note: The responsibilities highlight a dual focus on both creative excellence and performance marketing metrics. Candidates must demonstrate an ability to translate marketing objectives into compelling visual narratives. The integration of AI tools is not just a preference but a core operational requirement, suggesting that candidates should be comfortable experimenting with and adopting new technologies rapidly.

🎓 Skills & Qualifications

Education: No specific educational degree is mandated, suggesting a strong emphasis on practical skills and portfolio demonstration. However, a Bachelor's degree in Graphic Design, Fine Arts, Digital Media, or a related field would be considered a strong asset.

Experience: 2-5 years of dedicated experience in graphic design and video content creation, with a proven track record in producing performance-oriented marketing assets.

Required Skills:

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects, for advanced graphic design and video editing.

• Demonstrated ability to create high-impact static ad creatives optimized for engagement and conversion.

• Strong video editing skills, including proficiency in adding motion graphics, subtitles, transitions, and hooks for short-form and mid-form video content.

• Experience in designing technical diagrams, infographics, and website visuals.

• Understanding of performance marketing principles and how creative elements directly impact conversion rates and CPL.

• Ability to develop and maintain brand consistency across all visual assets.

• Excellent organizational skills for managing asset libraries and production pipelines.

• Strong communication and collaboration skills to work effectively with marketing teams.

Preferred Skills:

• Direct experience with AI creative tools such as ChatGPT for ideation and scriptwriting, Higgsfield/Krea for visual generation, HeyGen for AI avatars, and InVideo for rapid prototyping.

• Familiarity with prompt engineering techniques for AI content generation.

• Experience specifically targeting the US market with digital creatives.

• Knowledge of A/B testing methodologies for creative optimization.

• Experience in the residential solar industry or a related energy sector.

• Ability to script and conceptualize video content from ideation to final delivery.

• Understanding of SEO principles as they apply to visual content and website design.

📝 Enhancement Note: The emphasis on AI tools as "highly preferred" suggests that candidates who can demonstrate practical application of these tools in their portfolio or experience will have a significant advantage. The ideal candidate will possess a blend of traditional design expertise and a forward-thinking mindset towards AI integration in creative workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of work that demonstrates proficiency in both graphic design and video editing.

• Specific emphasis should be placed on performance-oriented ad creatives (static and video) that have demonstrably driven engagement and conversions.

• Include examples of short-form video content (Reels, TikToks, Shorts) with strong hooks and US market appeal.

• Showcase mid-form educational or explainer videos suitable for platforms like YouTube.

• Feature examples of technical diagrams, infographics, and pitch decks that clearly convey complex information.

• If applicable, include case studies or examples demonstrating the use of AI tools in your creative process, highlighting efficiency gains or unique outcomes.

Process Documentation:

• Demonstrate an understanding of workflow design and optimization for creative asset production, particularly in a fast-paced, high-volume environment.

• Provide examples or descriptions of how you manage the creative pipeline from brief to final delivery, including any templating or systemization efforts.

• Showcase an ability to analyze performance data and iterate on creative designs based on A/B testing results and conversion metrics.

• Highlight experience in maintaining brand consistency and managing asset libraries efficiently.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should curate it to specifically highlight their ability to create performance-driven visuals and videos, with clear evidence of their impact. The inclusion of AI tool usage in the portfolio will be a strong differentiator. The emphasis is on practical application and measurable results, not just aesthetic appeal.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers and Video Editors with 2-5 years of experience in Chandigarh, India, and considering the specialized nature of performance marketing and AI tool proficiency, the estimated salary range for this role is ₹450,000 - ₹750,000 per annum. This estimate accounts for the US night shift requirement, which often commands a premium.

Benefits:

• Competitive Salary: As per the estimated range above, reflecting skills and night shift allowance.

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training in new design software, AI tools, and performance marketing strategies.

• Performance Bonuses: Potential for bonuses based on individual and team performance metrics, particularly related to campaign success.

• US Night Shift Allowance: Additional compensation or benefits to account for working US hours.

• Team Events & Activities: Opportunities for social interaction and team building.

Working Hours: The standard working hours are from 7:30 PM to 4:30 AM IST, aligning with the US Night Shift. This is a full-time, on-site position, totaling approximately 40 hours per week.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in Chandigarh, India, adjusted for the specialized skills (AI, performance marketing) and the demanding US night shift schedule. Benefits are standard for full-time positions in the tech/creative industry in India but are contextualized for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: SkySun operates within the Technology and Energy sectors, specifically focusing on the Residential Solar market in the United States. This industry is characterized by rapid innovation, a growing emphasis on sustainability, and a competitive landscape driven by performance marketing.

Company Size: SkySun is likely a growing company, indicated by the need to expand its creative team. [Based on the company's LinkedIn presence, it is a moderately sized company, likely between 50-200 employees]. This size often means a dynamic environment where individuals can have a significant impact and work closely with leadership.

Founded: [Founded in 2018, SkySun has established itself as a key player in the US residential solar market, leveraging technology and innovative marketing strategies to drive growth and adoption of solar energy solutions.] This relatively young age suggests an agile and forward-thinking culture, open to adopting new technologies and methodologies.

Team Structure:

• The Creative team likely consists of designers, video editors, and content specialists, working collaboratively to produce marketing collateral.

• This role is part of a broader marketing department, requiring close collaboration with marketing managers, performance marketers, and data analysts.

• The reporting structure is expected to be relatively flat, with direct reporting to a Head of Marketing or Creative Lead.

Methodology:

• Data-Driven Creativity: A core methodology will be the use of performance data to inform and iterate on creative strategies, ensuring that design choices are grounded in conversion metrics and ROI.

• Agile Content Production: The team likely employs agile principles for content creation, enabling rapid iteration, A/B testing, and quick adaptation to market trends and campaign performance.

• AI Integration: SkySun actively integrates AI tools into its creative workflows to enhance efficiency, explore new creative avenues, and scale content production rapidly.

• Performance Optimization: Continuous improvement is key, with a focus on optimizing creatives to reduce Cost Per Lead (CPL) and maximize customer acquisition.

Company Website: https://skysun.eu/

📝 Enhancement Note: The company's focus on the US residential solar market, combined with its AI-driven approach and performance marketing orientation, suggests a fast-paced, results-oriented environment. Candidates should be prepared for a culture that values innovation, data-backed decision-making, and a strong work ethic, especially given the night shift requirement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level specialist, requiring 2-5 years of hands-on experience. It offers a significant opportunity for growth beyond a junior role, allowing the individual to become a key contributor to the company's visual marketing strategy. The "AI-Driven" aspect positions this role at the forefront of creative technology adoption within the company.

Reporting Structure: The Graphic Designer & Video Editor will likely report to a Creative Lead or Head of Marketing. This position offers direct interaction with marketing managers and performance analysts, providing exposure to strategic campaign planning and data analysis.

Operations Impact: The work of this role has a direct and measurable impact on SkySun's revenue. By creating high-performing ad creatives and videos, this individual will be instrumental in driving lead generation, customer acquisition, and ultimately, sales within the competitive US residential solar market. Their ability to optimize creatives directly influences the efficiency of marketing spend and the company's CPL.

Growth Opportunities:

• Specialization in Performance Creatives: Deepen expertise in creating visuals and videos specifically designed for high conversion rates in digital advertising.

• AI Creative Leadership: Become a go-to expert within SkySun for leveraging and experimenting with emerging AI creative tools, potentially leading future AI integration initiatives.

• Marketing Strategy Contribution: Gain insights into broader marketing strategies, campaign planning, and data analysis, potentially moving into a Marketing Specialist or Creative Strategist role.

• Cross-Functional Skill Development: Opportunity to learn about other facets of marketing, such as SEO, content marketing, or analytics, through collaboration.

• Leadership Potential: With demonstrated success and initiative, there's potential for growth into a Senior Designer, Creative Lead, or even a Marketing Manager role within SkySun.

📝 Enhancement Note: This role is more than just a design position; it's a strategic contributor to revenue generation. The growth path emphasizes specialization in performance marketing and AI, aligning with current industry trends and offering significant career development potential for ambitious candidates.

🌐 Work Environment

Office Type: This is an on-site position located in Mohali, Chandigarh. The work environment is expected to be a modern office setting conducive to creative work and collaboration. SkySun likely provides dedicated workstations equipped with the necessary hardware and software for design and video editing.

Office Location(s): Mohali, Chandigarh, India. This location provides access to a pool of skilled creative talent. The specific office address would be provided upon further inquiry or during the application process.

Workspace Context:

• Collaborative Atmosphere: While on-site, the environment likely fosters collaboration among the creative team and with the broader marketing department. Regular team meetings and brainstorming sessions are expected.

• Technology-Rich Environment: Expect access to powerful workstations, high-speed internet, and the full Adobe Creative Suite, along with licenses for various AI creative tools. The company's emphasis on AI suggests a commitment to providing the latest technological resources.

• Focused Work Periods: Given the US night shift, the office environment should support focused, uninterrupted work during the designated hours, with opportunities for necessary team interactions.

Work Schedule: The work schedule is fixed to the US Night Shift: 7:30 PM – 4:30 AM IST. This requires a significant adjustment for local employees but is crucial for real-time collaboration and campaign management with US-based teams and markets. This schedule is essential for immediate feedback loops and campaign adjustments.

📝 Enhancement Note: The on-site requirement in Mohali, coupled with the US night shift, defines a unique work environment. Candidates must be prepared for this specific schedule and its implications on work-life balance. The office setup is expected to be professional and equipped for intensive creative tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess basic qualifications, experience, and alignment with the role's requirements. Portfolios will be heavily scrutinized for performance-oriented creatives and AI tool usage.

• Technical Assessment/Portfolio Review: A dedicated session to walk through the candidate's portfolio. This will likely involve discussing specific projects, design choices, video editing techniques, and the impact of their work. Expect questions about how they've used AI tools and optimized creatives for performance.

• Skills-Based Challenge: Candidates may be given a small design or video editing task, potentially incorporating AI elements, to assess their practical skills under timed conditions. This could involve creating a sample ad creative or editing a short video clip.

• Behavioral & Situational Interviews: Questions will focus on problem-solving, teamwork, adaptability, time management, and how candidates handle feedback and pressure, especially within a fast-paced, high-ownership environment and during night shifts.

• Hiring Manager/Team Lead Interview: A final discussion to assess cultural fit, enthusiasm for the role and company mission, and to answer any remaining questions.

Portfolio Review Tips:

• Curate for Performance: Prioritize showcasing ad creatives (static and video) that demonstrably achieved strong results (e.g., high CTR, conversion rates, low CPL). Quantify results where possible.

• Highlight AI Integration: Clearly label and explain projects where AI tools were used. Detail the specific tools, the problem they solved, and the benefits (speed, quality, creativity) achieved.

• Showcase Versatility: Include examples of different creative formats (social ads, infographics, explainer videos, pitch decks) and demonstrate proficiency in both graphic design and video editing.

• US Market Aesthetics: Ensure your portfolio reflects an understanding of current US digital marketing trends and aesthetics, particularly within the solar or a related industry.

• Professional Presentation: Organize your portfolio logically. Use clear descriptions for each project, outlining your role, the objective, the tools used, and the outcome. Be prepared to present it confidently.

Challenge Preparation:

• Understand Performance Metrics: Be ready to discuss common performance marketing metrics (CTR, CPL, CPA, Conversion Rate) and how creative decisions influence them.

• AI Tool Familiarity: Brush up on the AI tools mentioned (ChatGPT, HeyGen, etc.) and be prepared to discuss their applications in creative workflows. Practice prompt engineering for ideation and visual generation.

• Rapid Prototyping: Practice quickly generating multiple creative variations (headlines, visuals, CTAs) for a given brief.

• Video Editing Skills: Be prepared for a practical video editing task, focusing on quick assembly, adding graphics, and ensuring a strong narrative flow.

📝 Enhancement Note: The interview process will heavily weigh practical skills and quantifiable results. Candidates must be prepared to not only showcase their design and editing prowess but also their strategic thinking regarding performance marketing and their comfort with AI technologies. The portfolio is the primary evaluation tool.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For high-fidelity image editing, ad creative design, and asset manipulation.
  • Illustrator: For creating vector graphics, infographics, technical diagrams, and brand assets.
  • Premiere Pro: For professional video editing, assembly, and timeline management.
  • After Effects: For advanced motion graphics, animations, visual effects, and dynamic intros/outros.

• AI Content Generation Tools:

  • ChatGPT: For ideation, scriptwriting, ad copy generation, content outlining, and brainstorming creative angles.
  • Higgsfield / Krea: For AI-assisted image generation, concept art, and visual exploration.
  • HeyGen: For creating AI avatar-based videos, potentially for explainer content or testimonials.
  • InVideo: For rapid video prototyping, template-based video creation, and quick video assembly.

• Project Management & Collaboration:

  • Likely uses tools like Asana, Trello, or Monday.com for task management and pipeline tracking.

Analytics & Reporting:

• Google Analytics: For understanding website traffic and user behavior driven by creatives.

• Social Media Analytics: Native analytics from Facebook, Instagram, LinkedIn, and TikTok to track ad performance.

• CRM/Marketing Automation Platform Analytics: (e.g., HubSpot, Salesforce) to track lead progression and conversion rates from campaigns.

CRM & Automation:

• While not directly managing the CRM, an understanding of how creatives feed into the CRM (e.g., Salesforce) and marketing automation platforms is beneficial for optimizing lead generation and conversion tracking.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a baseline requirement. The critical differentiator for this role is experience and willingness to use AI tools extensively in the creative process. Candidates should be prepared to discuss their experience with these specific AI platforms and how they integrate them into their workflow for efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and contributing directly to revenue growth through high-performing creatives.

• Innovation & Experimentation: A culture that encourages exploring new creative approaches, leveraging cutting-edge AI tools, and testing novel concepts.

• High Ownership & Accountability: Employees are expected to take initiative, manage their projects independently, and be accountable for delivering high-quality work on time.

• Data-Informed Decision Making: Creative strategies are guided by performance data and A/B testing results, rather than solely subjective preferences.

• Efficiency & Scalability: A focus on building reusable assets and workflows to maximize output and maintain consistency in a fast-paced environment.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing strategists, performance analysts, and potentially sales teams to ensure creative alignment with business objectives and campaign goals.

• Feedback-Driven Iteration: An open environment for constructive feedback on creative work, with a focus on continuous improvement and iterative development of assets.

• Knowledge Sharing: Encouragement for team members to share insights, best practices, and learnings, particularly regarding new AI tools and creative techniques.

• Agile Teamwork: Working in an agile manner to respond quickly to campaign needs and performance feedback, often involving rapid iteration and collaborative problem-solving.

📝 Enhancement Note: SkySun's culture appears to be built around rapid growth, performance, and technological adoption. Candidates should demonstrate an ability to thrive in a dynamic, results-oriented environment that values innovation and embraces new tools like AI to achieve business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• US Night Shift: Adapting to and consistently performing during a US night shift (7:30 PM – 4:30 AM IST) can be a significant personal and professional challenge, impacting work-life balance.

• High Performance Expectations: The role demands not just creative output but also demonstrable impact on key marketing metrics like CPL and conversion rates, requiring a data-driven and results-oriented approach.

• Rapid Pace & AI Integration: Staying current with rapidly evolving AI creative tools and integrating them effectively into an already fast-paced production pipeline requires continuous learning and adaptation.

• Balancing Brand & Performance: Effectively merging the need for strong, trustworthy brand visuals with the aggressive demands of performance marketing creatives can be a delicate balancing act.

• Market Specificity: Tailoring creatives to resonate with the US residential solar market requires understanding cultural nuances, consumer motivations, and industry-specific messaging.

Learning & Development Opportunities:

• Mastery of AI Creative Tools: Become an expert in utilizing a suite of cutting-edge AI tools for content generation, significantly enhancing your creative toolkit and marketability.

• Performance Marketing Acumen: Develop a deep understanding of performance marketing strategies, A/B testing methodologies, and data analysis for creative optimization.

• Industry Specialization: Gain in-depth knowledge of the residential solar industry and its marketing landscape.

• Advanced Design & Video Techniques: Opportunities to refine skills in motion graphics, complex video editing, and advanced graphic design principles.

• Cross-Functional Exposure: Collaborate with diverse teams, gaining insights into marketing strategy, sales enablement, and data analytics, which can broaden career horizons.

📝 Enhancement Note: The primary challenge is the demanding work schedule. However, this is offset by significant opportunities to become a highly specialized and in-demand creative professional at the intersection of design, AI, and performance marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve the speed or quality of your creative output. What were the results?" (Be prepared to detail specific tools, your process, and quantifiable benefits).

• "How would you approach designing ad creatives for the US residential solar market to maximize conversions and minimize CPL?" (Focus on understanding the target audience, key messaging, visual hierarchy, and A/B testing strategies).

Company & Culture Questions:

• "What interests you most about SkySun and our work in the residential solar industry?" (Research the company's mission, values, and recent news. Connect your passion for design and technology to their solar focus).

• "How do you handle constructive criticism or feedback on your creative work, especially when it comes from performance data?" (Highlight your adaptability, willingness to iterate, and commitment to data-driven improvements).

Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the problem, your solution (your creative work), and the impact/results. Quantify achievements whenever possible.

• Highlight AI Use Cases: Explicitly point out projects where AI tools were used and explain the specific benefits derived (e.g., "Used ChatGPT to brainstorm 50 headline variations, leading to a 15% higher CTR," or "Leveraged Krea for initial concept art, speeding up ideation by 2 days").

• Focus on Performance: Emphasize how your designs and videos contributed to marketing objectives, conversion rates, and lead generation.

• Be Prepared for Technical Deep Dives: Expect questions about your software proficiency, editing techniques, and design principles.

• Showcase Adaptability: Demonstrate your ability to work with different styles, platforms, and marketing objectives.

📝 Enhancement Note: Interviewers will be looking for a blend of technical skill, creative vision, strategic thinking related to performance marketing, and comfort with AI. Be ready to provide concrete examples and demonstrate how your work drives business results.

📌 Application Steps

To apply for this Graphic Designer & Video Editor position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select your strongest pieces that highlight performance-driven ad creatives (static and video), AI tool integration, and US market appeal. Ensure it's well-organized and clearly showcases your contributions and results.

• Tailor Your Resume: Emphasize your 2-5 years of experience in graphic design and video editing, specifically mentioning proficiency in Adobe Creative Suite and any experience with AI creative tools. Quantify achievements where possible.

• Prepare for the Portfolio Review: Practice presenting your portfolio, focusing on telling the story behind each project, detailing your process, and highlighting the impact and any AI usage. Be ready to discuss your understanding of performance marketing metrics.

• Research SkySun: Understand their mission in the residential solar market, their target audience, and their commitment to AI-driven innovation. This will help you tailor your responses and demonstrate genuine interest.

• Consider the US Night Shift: Be prepared to discuss your comfort and strategy for working the required 7:30 PM – 4:30 AM IST schedule.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.