(Senior) Marketing Designer

📍 Job Overview

Job Title: (Senior) Marketing Designer

Company: ViaVia Corporation (BNTO)

Location: New York, New York, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-04

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Lead the visual design strategy for BNTO's marketing initiatives, ensuring a cohesive and impactful brand presence across all digital touchpoints.

• Develop and execute creative assets for high-volume marketing channels, including email campaigns, paid social advertising, and website merchandising.

• Translate complex fashion tech concepts into visually compelling narratives that resonate with target audiences and drive engagement.

• Produce and edit short-form video content for social media platforms, aligning with current cultural and fashion trends.

• Maintain and evolve BNTO's visual identity system, ensuring brand consistency and excellence in all creative outputs.

📝 Enhancement Note: This role is positioned within the broader "Marketing Operations" or "Creative Operations" domain, focusing on the execution and standardization of creative assets that support marketing and GTM strategies. The hybrid nature and emphasis on rapid delivery in a startup environment are key operational considerations.

📈 Primary Responsibilities

• Design and conceptualize compelling marketing materials for diverse channels, including email, paid social media, homepage banners, and organic social content.

• Create innovative and aesthetically pleasing designs that effectively communicate BNTO's AI-powered omni-consumption subscription platform and unique value proposition.

• Develop visually engaging and conversion-optimized email marketing campaigns and lifecycle templates.

• Produce dynamic paid social ad creative and engaging organic social content for platforms such as Meta and TikTok, encompassing both static and short-form video formats.

• Design on-brand homepage banners and site merchandising assets to enhance product visibility and campaign storytelling.

• Actively maintain and evolve BNTO's visual identity, ensuring adherence to brand guidelines and maintaining high standards of quality across all marketing touchpoints.

• Collaborate closely with marketing, growth, and merchandising teams to effectively brief projects, prioritize tasks, and deliver high-quality creative assets under tight deadlines.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational collaboration, typical of roles supporting high-cadence marketing operations. The emphasis on "translating complex ideas" and "driving smarter decisions" points to a need for designers who can grasp business objectives and translate them into effective visual strategies, a key aspect of operations alignment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a keen understanding of design principles is paramount.

Experience: 5+ years of progressive graphic design experience, with a significant portion focused on digital marketing and e-commerce environments, preferably within fashion tech or subscription-based services.

Required Skills:

• Demonstrated expertise in graphic design, with a portfolio showcasing exceptional typography, layout, and brand sensibility.

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Strong command of Figma for collaborative design workflows and asset creation.

• Proven experience in designing for digital marketing channels, including email campaigns, paid social advertisements, and web banner graphics.

• Ability to conceptualize and produce engaging organic social media content.

• Excellent understanding of visual identity management and brand consistency principles.

• A proactive, self-starter mentality with the capacity to manage multiple projects simultaneously, prioritize effectively, and deliver high-quality results under pressure.

• A keen eye for current fashion, culture, and social media trends.

• Ability to receive and act upon constructive feedback, demonstrating a growth mindset.

• Adaptability, resilience, and a scrappy, nimble approach to thrive in a fast-paced, early-stage startup environment, including a willingness to support cross-functional initiatives. Preferred Skills:

• Experience producing and editing short-form video content for social media using tools such as Premiere Pro, After Effects, or CapCut.

• Familiarity with AI-powered platforms and their application in consumer experiences.

• Experience working within a Series B funded startup or similar high-growth environment.

• A demonstrated passion for or understanding of the fashion industry and subscription models.

📝 Enhancement Note: The required skills emphasize hands-on execution within specific design tools and channels, reflecting the operational need for immediate contribution. The preferred skills, particularly in video editing and understanding of AI/fashion tech, suggest a desire for a candidate who can contribute to evolving creative strategies and operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly showcases a minimum of 5+ years of graphic design experience, with a strong emphasis on digital marketing assets.

• Detailed case studies or examples demonstrating proficiency in email design, paid social ad creative, homepage banners, and organic social content.

• Visual evidence of strong typography, layout skills, and a sophisticated brand sensibility, ideally applied to fashion or lifestyle brands.

• Examples of how you have maintained and evolved visual identity systems across multiple touchpoints.

• If applicable, include examples of short-form video content creation and editing for social media. Process Documentation:

• Demonstrate an understanding of design workflows within a marketing operations context, including briefing, concept development, iteration, and final asset delivery.

• Showcase an ability to translate marketing objectives and campaign briefs into effective visual designs that drive specific outcomes (e.g., clicks, conversions).

• Illustrate how you manage design projects, prioritize tasks, and collaborate with cross-functional teams to meet tight deadlines within a startup environment.

📝 Enhancement Note: The emphasis on a portfolio demonstrating specific types of marketing assets and the ability to showcase design process within a deadline-driven environment is crucial for this operational role. It signals that the hiring team is looking for demonstrable skills in execution and collaboration, not just creative talent.

💵 Compensation & Benefits

Salary Range: $90,000 - $140,000 annually, with the final salary determined by the selected candidate's job level (Manager vs. Senior Manager), experience, skill set, and geographic location.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance with generous company contributions.

• Life Insurance coverage.

• Company 401(k) plan for retirement savings.

• Generous Paid Time Off (PTO) policy, including company holidays.

• Paid Parental Leave.

• Company equity, offering a stake in the company's growth.

Working Hours: Standard full-time working hours, estimated at 40 hours per week, with the expectation of flexibility and dedication to meet project deadlines in a fast-paced startup environment.

📝 Enhancement Note: The salary range is specified and tiered based on experience level, which is a common operational practice for managing compensation budgets. The benefits package is robust, indicating a commitment to employee well-being, which is important for talent retention in competitive creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Technology (Fashion Tech), AI, E-commerce, Subscription Services. BNTO operates at the intersection of AI and fashion, aiming to revolutionize how consumers interact with fashion through a personalized subscription platform that integrates rental, resale, and new purchase options. This unique positioning in the market demands innovative creative solutions.

Company Size: Series B startup, indicating a rapidly scaling organization with approximately 50-200 employees (typical for Series B stage), offering a dynamic and evolving work environment.

Founded: BNTO is part of ViaVia Corporation, a Series B company backed by notable investors. While the founding date of BNTO isn't specified, its Series B funding round suggests it's an established but still rapidly growing entity, likely founded within the last 5-7 years.

Team Structure:

• The role likely sits within the Marketing or Growth team, reporting to a Marketing Director or Head of Creative.

• The design function will collaborate closely with marketing managers, growth specialists, merchandising teams, and potentially product teams.

• Expect a flat or matrixed organizational structure common in startups, encouraging direct communication and cross-functional initiative. Methodology:

• Data-driven decision-making is central, powered by ALMA.AI, BNTO's proprietary AI solution. This means creative output is expected to be informed by user behavior, inventory data, and conversion metrics.

• Agile workflows and rapid iteration are likely standard, enabling quick response to market trends and campaign performance.

• Emphasis on personalization in the customer experience will extend to creative execution, requiring designers to tailor assets for different audience segments.

Company Website: viavia.live (Note: The provided URL viavia.live appears to be a domain, not necessarily the direct company website. The actual company website for BNTO might be different.)

📝 Enhancement Note: Understanding BNTO's AI-driven, fashion-tech focus is crucial. The "operations" aspect here involves how creative output directly supports a data-informed GTM strategy, aiming for efficiency and personalization. The startup environment implies a need for adaptability and proactive problem-solving in creative operations.

📈 Career & Growth Analysis

Operations Career Level: This role is designed for a senior individual contributor or potentially a first-time manager, depending on experience. As a (Senior) Marketing Designer, the focus is on executing high-impact creative work and contributing to the visual strategy. The "Manager" vs. "Senior Manager" distinction suggests a potential for leadership, either through individual expertise or team management, within the creative operations function.

Reporting Structure: The role will report to a Marketing or Creative leadership position, with significant collaboration across marketing, growth, and merchandising departments. This cross-functional exposure is key for understanding the broader operational impact of design.

Operations Impact: The designer's work directly influences BNTO's brand perception, customer acquisition, and conversion rates. By creating compelling marketing materials, they play a critical role in driving user engagement, subscription sign-ups, and revenue growth, directly impacting the company's operational success and market positioning.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like video editing for social media, email marketing design optimization, or advanced visual identity development.

• Leadership Development: Potential to move into a Senior Manager role, leading design projects, mentoring junior designers, and contributing to creative strategy.

• Cross-Functional Acumen: Gaining deeper insights into marketing, merchandising, and AI technologies, which can lead to broader roles in creative strategy, brand management, or even product marketing.

• Industry Exposure: Working in the fast-paced fashion tech and AI space provides valuable experience in a cutting-edge industry.

📝 Enhancement Note: The career path emphasizes growth within creative operations, from senior individual contributor to potential leadership. The impact on revenue and customer acquisition highlights the operational significance of this design role.

🌐 Work Environment

Office Type: Hybrid role, requiring 3 days per week in the Manhattan office. This suggests a blend of focused individual work at home and collaborative, in-person interaction at the office.

Office Location(s): New York, NY (Manhattan). This prime location offers access to a vibrant creative and business hub.

Workspace Context:

• The Manhattan office likely provides a collaborative environment conducive to brainstorming, feedback sessions, and team alignment, crucial for creative operations.

• Access to necessary design tools and technology within the office, alongside remote work capabilities, ensures flexibility and productivity.

• Opportunities for direct interaction with marketing, growth, and merchandising teams, fostering strong cross-functional relationships and a shared understanding of operational goals.

Work Schedule: A standard 40-hour work week is implied, but the startup environment and nature of creative production may necessitate occasional flexibility to meet project deadlines and campaign launches. This requires strong personal time management skills to balance workload and maintain work-life integration.

📝 Enhancement Note: The hybrid model and Manhattan office location point to a professional, collaborative workspace designed to foster creativity and operational efficiency through a mix of independent and team-based work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and creative fit.

• Portfolio Presentation & Interview: A key stage will involve presenting your portfolio, discussing your design process, and answering questions about your experience with specific marketing materials (email, social ads, web banners). Expect questions about your approach to typography, brand consistency, and translating briefs into visual assets.

• Skills Assessment/Case Study: You might be asked to complete a small design challenge or a case study related to BNTO's brand or a specific marketing objective. This assesses your practical design skills, speed, and ability to apply feedback.

• Cultural Fit & Team Interview: Meeting with potential team members and leadership to assess collaboration style, adaptability in a startup environment, and alignment with BNTO's values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in email design, paid social, web banners, and organic social content. Prioritize work that shows strong typography, layout, and brand application.

• Showcase Process: For key projects, briefly explain the brief, your design process, iterations, and the final outcome. Highlight how your design contributed to marketing objectives.

• Video Examples: If you have video editing experience, include a few strong examples of short-form social media videos.

• Brand Alignment: Ensure your portfolio reflects an understanding of current fashion and culture trends, and how you can adapt to BNTO's specific aesthetic.

• Quantify Impact: Where possible, mention any quantifiable results or improvements your designs contributed to (e.g., increased click-through rates, engagement).

Challenge Preparation:

• Familiarize Yourself with BNTO: Research BNTO's current marketing, brand aesthetic, target audience, and competitive landscape. Understand their AI-powered, omni-consumption model.

• Practice Design Principles: Brush up on typography, color theory, layout, and visual hierarchy.

• Short-Form Video: If you have video editing skills, practice creating short, engaging social clips.

• Startup Mindset: Be prepared to discuss how you handle tight deadlines, ambiguity, and collaboration in a fast-paced environment.

📝 Enhancement Note: The interview process heavily emphasizes portfolio review and practical skills demonstration, reflecting the execution-focused nature of this operational role. Preparation should focus on showcasing relevant past work and demonstrating an understanding of BNTO's business and market.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for core graphic design tasks).

• Figma: Critical for collaborative design, prototyping, and creating scalable assets.

• Video Editing Tools: Premiere Pro, After Effects, CapCut (preferred, but experience with any video editing software is valuable).

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts metrics tracked in analytics platforms (e.g., Google Analytics, social media analytics) is beneficial. CRM & Automation:

• Familiarity with how marketing assets are deployed through email marketing platforms (e.g., Mailchimp, Klaviyo) or ad platforms (e.g., Meta Ads Manager) is advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Experience with video editing tools is highly preferred, indicating a need for a versatile creative operator.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: While creative, designs should be informed by user data and marketing objectives to ensure effectiveness and ROI.

• Agility & Speed: Thriving in a fast-paced startup means valuing quick iteration, adaptability, and the ability to deliver high-quality work under tight deadlines.

• Collaboration & Feedback: Embracing a culture where feedback is seen as a gift, leading to continuous improvement and strong teamwork across departments.

• Innovation & Trend Awareness: Staying ahead of fashion, culture, and social media trends to ensure BNTO's visual presence remains fresh and relevant.

• Positive & Inclusive Environment: Contributing to a welcoming atmosphere where all team members feel a sense of belonging and can express their authentic selves.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, growth, and merchandising teams to ensure design efforts are aligned with overall business goals and campaign strategies.

• Proactive Communication: Regularly sharing progress, seeking feedback, and anticipating needs to streamline the design process.

• Shared Ownership: A willingness to pitch in and support other team members and their initiatives, reflecting a "scrappy" startup mentality.

📝 Enhancement Note: The culture emphasizes a blend of creative excellence, operational efficiency, and strong interpersonal skills, all vital for a designer operating within a marketing team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering high-quality creative assets rapidly in a fast-paced startup environment requires exceptional time management and prioritization skills.

• Translating Complex Concepts: Effectively visualizing the intricate AI-powered, omni-consumption model of BNTO into simple, compelling marketing messages.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across a growing number of marketing channels and touchpoints.

• Adapting to Evolving Trends: Keeping pace with rapidly changing fashion, culture, and social media trends to ensure creative output remains relevant and engaging.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunities to master new design software, video editing techniques, or motion graphics.

• Marketing Strategy Acumen: Developing a deeper understanding of marketing campaign structures, conversion funnels, and GTM strategies.

• Brand Management: Potential to take on more responsibility in shaping and evolving BNTO's visual identity.

• Industry Expertise: Gaining in-depth knowledge of the fashion tech and AI landscape.

📝 Enhancement Note: The challenges are typical for creative roles in growth-stage startups, requiring strong operational skills in time management and adaptability. The growth opportunities focus on expanding both creative and strategic capabilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a marketing brief and translating it into a compelling visual asset for a specific channel (e.g., paid social ad, email banner)." (Focus on your workflow, conceptualization, and iteration.)

• "How do you ensure brand consistency across multiple marketing touchpoints, especially in a fast-paced environment?" (Highlight your understanding of brand guidelines and systematic approaches.)

• "Tell us about a time you had to adapt your design approach based on feedback or performance data. What was the outcome?" (Showcase your ability to receive feedback and iterate effectively.)

• "How do you stay updated on current fashion, culture, and social media trends, and how do you incorporate them into your design work?" (Demonstrate your passion and proactive learning.) Company & Culture Questions:

• "What interests you about BNTO and our AI-powered omni-consumption model?" (Show you've researched the company and understand its unique value proposition.)

• "How do you approach collaboration with marketing, growth, and merchandising teams?" (Emphasize teamwork, communication, and alignment.)

• "Describe your experience working in a startup environment. What are the key challenges and rewards for you?" (Highlight adaptability, proactivity, and a growth mindset.)

• "How do you handle tight deadlines and prioritize multiple projects simultaneously?" (Focus on your organizational and time management skills.) Portfolio Presentation Strategy:

• Tell a Story: For each featured project, briefly explain the objective, your role, your creative process, key challenges, and the final outcome.

• Highlight Key Assets: Specifically showcase examples of email designs, paid social ads, web banners, and any organic social content or video you've created.

• Demonstrate Versatility: Show a range of styles and applications to prove you can adapt to different campaign needs.

• Quantify Impact: If possible, mention metrics or results your designs helped achieve (e.g., "This ad campaign led to a 15% increase in click-through rates").

• Be Ready for Live Critiques: While not always the case, be prepared for potential on-the-spot adjustments or feedback on existing work.

📝 Enhancement Note: Interview preparation should focus on linking your design process and portfolio examples directly to BNTO's business objectives and the operational demands of a fast-growing startup.

📌 Application Steps

To apply for this (Senior) Marketing Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in email design, paid social ads, homepage banners, and organic social content. Prioritize examples that demonstrate strong typography, layout, and brand sensibility relevant to fashion or lifestyle brands.

• Resume Optimization: Ensure your resume clearly highlights your 5+ years of relevant graphic design experience, proficiency in Adobe Creative Suite and Figma, and any experience with video editing tools. Use keywords from the job description, such as "paid social ad design," "email campaigns," "visual identity," and "short-form video."

• Prepare Your Presentation: Practice walking through your portfolio, articulating your design process, and explaining how your work aligns with marketing objectives and drives engagement. Be ready to discuss your experience in a startup environment and your ability to meet tight deadlines.

• Company Research: Thoroughly research BNTO, ViaVia Corporation, their AI-powered model, and their current marketing efforts. Understand their brand aesthetic and target audience to demonstrate your genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---