Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Million Dollar Baby Co.

Location: Los Angeles, California (Hybrid)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-05T00:35:45

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute compelling visual content for a family of children's furnishing brands across digital, social media, email, and retail channels.

• Apply motion graphics, animation, and GIFs to enhance brand storytelling and engagement across various platforms.

• Own and maintain DTC websites, ensuring they are dynamic brand expressions that optimize visual experience and conversion flow.

• Leverage AI creative tools to accelerate production, explore new creative directions, and enhance overall design workflow efficiency.

• Collaborate closely with cross-functional teams to ensure creative output aligns with both brand identity and business objectives.

📝 Enhancement Note: This role is positioned within a hybrid work environment, requiring a balance of in-office collaboration and remote flexibility. The emphasis on AI tools suggests a forward-thinking marketing and design department that values innovation and efficiency in creative production.

📈 Primary Responsibilities

• Design engaging visual assets for digital advertising campaigns, including social media platforms (Instagram, TikTok, Pinterest, Facebook, YouTube), email newsletters, and retailer websites.

• Create animated graphics, GIFs, and motion graphics to bring brand narratives to life and increase user interaction on digital platforms.

• Actively manage and update content on direct-to-consumer (DTC) websites, ensuring aesthetic coherence, up-to-date assets, and optimized user journeys.

• Partner with the Senior Designer and cross-functional teams (Digital, Social, Communications, Brand) to ensure all creative deliverables meet strategic goals and maintain brand integrity.

• Translate brand guidelines into distinct visual identities for each of Million Dollar Baby Co.'s brands (Babyletto, daVinci, Nursery Works, Namesake), ensuring unique aesthetics and voice.

• Analyze performance metrics such as ROAS, reach, CTR, and thumb-stop rate to inform and refine creative design decisions for improved campaign effectiveness.

• Experiment with and integrate AI-powered creative tools (generative image, AI video, workflow automation) to enhance design processes and creative output.

• Edit and optimize photo and video assets for consistent use across social media, web, and partner retail sites.

• Develop print collateral, including mood boards, trade show signage, posters, brochures, merchandise designs, and presentation decks as required.

• Manage project timelines effectively, communicate progress proactively, and ensure all creative deliverables are met by established deadlines.

📝 Enhancement Note: The role emphasizes a data-informed approach to design, requiring the Graphic Designer to understand and utilize performance metrics to optimize creative output. This indicates a strong connection between the design function and marketing/sales performance, a hallmark of effective GTM operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Fine Arts, Digital Media, or a related field, or an equivalent combination of relevant training and hands-on experience.

Experience: 3+ years of proven, hands-on graphic design experience, with a strong portfolio showcasing work across digital and print mediums.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).

• Expert proficiency in digital design and prototyping tools such as Figma and Canva.

• Strong foundation in design fundamentals, including typography, layout, color theory, and visual hierarchy.

• Demonstrated experience creating compelling visual content for digital advertising, social media, websites, and email marketing.

• Experience with motion graphics, animation, and video editing for digital platforms.

• Solid understanding of social media and digital video platform best practices and performance drivers.

• Ability to design for various digital platforms including web, mobile, and tablet.

• Working knowledge of Microsoft Office Suite (Word, PowerPoint, Excel).

• Strong conceptual thinking and problem-solving skills, with the ability to articulate design rationale.

• Excellent communication, collaboration, and feedback reception skills.

• Proactive, solution-oriented mindset with the ability to manage multiple projects simultaneously and meet deadlines. Preferred Skills:

• Experience with AI-powered creative tools, including generative image tools, AI video editing, and workflow automation.

• Familiarity with DTC e-commerce platforms and best practices for on-site visual merchandising.

• Understanding of retail partner platform design requirements and best practices.

• A genuine passion for design, interior aesthetics, and visual culture, with a keen eye for emerging trends.

• Experience in the children's product or home furnishings industry.

📝 Enhancement Note: The requirement for expertise in both Adobe Creative Suite and newer tools like Figma and Canva, alongside a specific mention of AI creative tools, highlights the company's commitment to a modern, efficient, and innovative design workflow. The emphasis on understanding performance metrics (ROAS, CTR) suggests this role intersects with growth marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3 years of professional graphic design work, with a clear emphasis on digital assets for social media, web, and advertising.

• Demonstrations of brand adaptation across multiple distinct brands, highlighting the ability to maintain unique aesthetics while adhering to overarching brand strategy.

• Examples of motion graphics, animation, or GIF creation that illustrate an understanding of dynamic content for digital engagement.

• Case studies or examples of website design or content updates for DTC platforms, showing an ability to improve visual experience and conversion flow.

• Visualizations of how data or performance metrics influenced design decisions, demonstrating a results-oriented approach. Process Documentation:

• Examples of workflow processes for managing multiple design projects from concept to completion, including timelines and communication strategies.

• Demonstrations of how AI tools have been integrated into the design process to improve efficiency, explore creative options, or automate tasks.

• Evidence of adapting designs based on performance feedback or A/B testing results, showcasing a continuous improvement loop.

• Outlines of how brand guidelines are interpreted and applied to ensure creative integrity across different brand touchpoints.

📝 Enhancement Note: The emphasis on a portfolio demonstrating AI tool integration and data-informed design indicates that candidates will be evaluated not just on aesthetic skill but also on their ability to contribute to efficient, high-performing creative operations.

💵 Compensation & Benefits

Salary Range: $78,000 - $90,000 USD per year.

Explanation: This range is based on the provided pay transparency information for California, factoring in the experience level (2-5 years) and the hybrid work arrangement, which often commands competitive compensation in the Los Angeles market. Industry benchmarks for Graphic Designers in creative and marketing roles within established companies in major metropolitan areas support this range.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance: 100% of monthly premiums paid by the company.

• Flexible Paid Time Off (PTO): Encourages work-life harmony.

• Company Matching 401(k): Supports long-term financial planning.

• Vacation Reimbursement: Encourages employees to take time off.

• Wellness and Enrichment Subsidy Programs: Supports employee well-being and professional development.

• Tuition Reimbursement: Aids in continuous learning and skill enhancement.

• Matching Charitable Donations: Supports employee philanthropic interests.

• Company-wide Monthly Celebrations: Fosters team camaraderie and appreciation.

• Dog-Friendly Workplace: Enhances workplace culture and employee well-being.

• Generous Employee Discount on Products: Offers a tangible benefit related to the company's offerings.

Working Hours: Full-time, likely 40 hours per week, with flexibility offered through the PTO policy and hybrid work arrangement. Specific daily hours may vary but are expected to align with business needs and team collaboration.

📝 Enhancement Note: The extensive benefits package, including 100% premium coverage for health insurance and unique perks like vacation reimbursement and a dog-friendly office, signals a strong commitment to employee well-being and a positive work environment, which is a significant draw for creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Children's Furnishings & Home Goods. Million Dollar Baby Co. operates within a competitive consumer goods market, distinguishing itself through a focus on sustainability, eco-conscious design (Greenguard Gold, FSC-certified wood), and a premium aesthetic across its brands. This industry context means design must balance aesthetic appeal with safety, regulatory compliance, and brand positioning for discerning parents.

Company Size: Over 250 employees. This size indicates a well-established company with structured departments and processes, yet likely retains a degree of agility and a family-oriented culture as per their stated values. For a Graphic Designer, this means opportunities for collaboration across various teams and potential for specialized project involvement.

Founded: 1990. With over three decades of experience, Million Dollar Baby Co. has a proven track record and deep market understanding. This longevity suggests stability and a refined brand strategy, providing a solid foundation for creative work.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Creative department, reporting to a Senior Designer or Creative Director.

• The team structure is designed for cross-functional collaboration, with close partnerships expected with Digital, Social Media, Communications, and Brand Management teams.

• This structure allows for diverse project inputs and ensures creative output is aligned with broader business objectives and GTM strategies. Methodology:

• Data-driven decision-making is a core aspect, with an emphasis on understanding performance metrics (ROAS, CTR) to inform creative output.

• Workflow planning and optimization are evident through the integration of AI tools and the need for efficient project management.

• Automation and efficiency practices are encouraged, particularly through the use of AI in design production.

Company Website: https://www.milliondollarbabyco.com/

📝 Enhancement Note: The company's strong emphasis on sustainability, family values, and multiple award-winning brands creates a unique cultural backdrop for a designer. Understanding how to visually represent these values across different brand identities will be key to success.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is positioned as an individual contributor with significant responsibility for executing creative strategies across multiple brands and platforms. It requires a strong command of design tools and principles, combined with strategic thinking to align creative output with business goals.

Reporting Structure: The Graphic Designer reports to a Senior Designer or Creative Lead. This structure provides mentorship and oversight while allowing for independent execution of design tasks. Collaboration with other departments like Digital Marketing and Brand Management is crucial for holistic campaign development.

Operations Impact: The Graphic Designer's work directly influences brand perception, customer engagement, and conversion rates across digital and retail channels. By creating compelling visuals that resonate with target audiences and support marketing objectives, this role contributes significantly to revenue generation and brand loyalty.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, digital advertising creative, or DTC website visual merchandising.

• Brand Development: Potential to take on more ownership of visual identity for specific brands within the MDB Co. family as experience grows.

• Leadership Potential: As proficiency and strategic understanding increase, there may be opportunities to mentor junior designers or lead smaller creative projects, paving a path toward a Senior Designer or Art Director role.

• Skill Expansion: Continuous learning is encouraged through exposure to AI tools, emerging design trends, and cross-functional collaboration, fostering a well-rounded professional development.

📝 Enhancement Note: The emphasis on "continuous improvement & learning" and "making an impact, driving results" within the company values suggests a culture that supports career advancement for proactive and high-performing individuals.

🌐 Work Environment

Office Type: Hybrid work environment, with a significant portion of work expected to be performed in the Los Angeles office. This suggests a blend of in-office collaboration and remote flexibility.

Office Location(s): Los Angeles, California. This location offers access to a vibrant creative community and industry resources. The specific office details (accessibility, amenities) would need to be confirmed, but a hybrid model implies a need for both productive remote setups and engaging in-office collaboration spaces.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on teamwork suggest designated collaborative spaces within the office designed for brainstorming, team meetings, and cross-functional project work.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, Canva) and potentially advanced hardware. The company's embrace of AI tools indicates a commitment to providing cutting-edge technology.

• Team Interaction: Opportunities for direct interaction with the Senior Designer, Creative Director, and members of the Digital, Social, and Brand teams, fostering a dynamic and integrated creative process.

Work Schedule: Standard full-time hours (likely 40 hours/week), with flexibility afforded by the hybrid arrangement and a flexible PTO policy. The emphasis on meeting deadlines and managing multiple projects requires strong time management skills.

📝 Enhancement Note: The "dog-friendly workplace" is a unique perk that contributes to a relaxed yet professional atmosphere, potentially enhancing employee morale and work-life balance.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Be prepared to highlight relevant experience and your unique design perspective.

• Creative Assessment/Challenge: Candidates may be asked to complete a design challenge that simulates real-world tasks, focusing on brand interpretation, problem-solving, and execution speed. This could involve creating social media assets or a website layout mock-up.

• Portfolio Presentation & Interview: A more in-depth discussion where you present your portfolio, articulate your design process, and explain how your work aligns with the company's brands and values. Expect questions about your experience with specific tools, handling feedback, and your approach to performance-driven design.

• Team/Stakeholder Interviews: Meetings with potential team members and cross-functional partners (e.g., Digital Marketing Manager) to evaluate collaboration style, communication skills, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent the requirements of this role, focusing on digital advertising, social media, and web design. Ensure a clear representation of your work for multiple brands.

• Showcase Process: For key projects, include brief explanations of your design process, the problem you solved, your role, the tools used, and the results achieved (if quantifiable).

• Highlight AI Integration: If you have examples of using AI tools to enhance your work (e.g., faster ideation, improved asset creation), make sure to showcase them and be ready to discuss your approach.

• Brand Fluency: Demonstrate your ability to adapt your style to different brand voices and aesthetics, as required for Babyletto, daVinci, and Namesake.

• Performance Focus: If possible, include metrics or insights on how your designs performed (e.g., increased engagement, higher CTR).

Challenge Preparation:

• Understand the Brands: Thoroughly research Babyletto, daVinci, and Namesake – their target audiences, aesthetics, and current marketing efforts.

• Practice with Tools: Ensure you are proficient and efficient in Adobe Creative Suite, Figma, and Canva, especially for rapid asset creation.

• Think Performance: Frame your solutions in terms of achieving business objectives, such as driving traffic, engagement, or conversions.

• Articulate Your Vision: Be prepared to clearly explain your design choices and how they meet the brief's requirements.

📝 Enhancement Note: The emphasis on AI tools and performance metrics means candidates should be ready to discuss their experience and strategic thinking in these areas, not just their aesthetic capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, InDesign.

• Digital Design & Prototyping: Expert proficiency required in Figma and Canva.

• Motion Graphics & Animation: Proficiency in Premiere Pro and After Effects for video editing and animation.

• AI Creative Tools: Comfort and curiosity with generative image tools, AI video editing, and workflow automation tools.

Analytics & Reporting:

• Familiarity with understanding and designing for performance metrics such as Return on Ad Spend (ROAS), Click-Through Rate (CTR), and thumb-stop rate.

• Ability to interpret data from web analytics or ad platforms to inform design iterations. CRM & Automation:

• While not a direct CRM role, understanding how design assets integrate with CRM-driven email marketing platforms and DTC website content management systems is beneficial.

• Familiarity with digital asset management (DAM) systems could be a plus.

📝 Enhancement Note: The explicit mention of both Adobe Creative Suite and Figma/Canva indicates a need for versatility. The strong emphasis on AI tools suggests this is a key area for candidates to highlight their experience and willingness to learn.

👥 Team Culture & Values

Operations Values:

• Treat Your Team Like Family: Encourages a supportive, respectful, and empathetic work environment. For a designer, this means open communication, constructive feedback, and a collaborative spirit.

• Make an Impact, Drive Results: Focus on meaningful work that contributes to business success. Designers are expected to create impactful visuals that drive engagement and conversions.

• Deliver a “Wow” Customer Experience Every Time: Every detail matters. This applies to the quality and aesthetic of the designs produced, ensuring they contribute to a positive brand experience for customers.

• Strive for Continuous Improvement & Learning: A commitment to growth and staying current with design trends, tools (especially AI), and industry best practices.

• Cultivate Quality Conversations: Honest, thoughtful communication is key for collaboration, feedback, and project alignment.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Digital, Social, Communications, and Brand teams, requiring strong communication and the ability to translate diverse needs into cohesive visual solutions.

• Feedback Loop: An open and receptive approach to feedback is essential for iterating on designs and ensuring they meet project goals and brand standards.

• Knowledge Sharing: The company culture values learning and sharing, suggesting an environment where designers are encouraged to share insights on new tools, trends, and successful creative approaches.

📝 Enhancement Note: The company's core values are deeply embedded in its culture and are directly applicable to how a designer should approach their work and interactions within the team. Demonstrating alignment with these values will be crucial during the interview process.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Differentiation: Effectively designing for multiple distinct brands (Babyletto, daVinci, Namesake) while maintaining a cohesive overarching company identity. This requires deep understanding of each brand's unique aesthetic and target audience.

• Performance-Driven Creativity: Balancing artistic vision with the need to design for measurable business outcomes (ROAS, CTR), requiring an analytical approach to creative execution.

• Rapidly Evolving Tools: Staying current with and effectively integrating new AI creative tools into an established workflow, requiring adaptability and a proactive learning mindset.

• Managing Multiple Stakeholders: Collaborating with various departments means navigating different priorities and feedback, requiring strong communication and project management skills.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunity to become a thought leader in the application of AI in graphic design within the company, driving efficiency and innovation.

• Brand Strategy Insight: Gaining a deeper understanding of brand positioning and marketing strategies through close collaboration with brand and digital teams.

• Cross-Disciplinary Skills: Developing capabilities in areas like motion graphics, video editing, and web design updates, broadening the designer's skill set.

• Industry Trends: Staying abreast of design trends, consumer behavior, and digital marketing best practices through company resources and potential external training.

📝 Enhancement Note: The company's proactive stance on AI tools presents a unique opportunity for growth, allowing the designer to shape how these technologies are implemented and to become an internal expert.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign for Babyletto that aims to increase engagement by 15% within a quarter?" (Focus on your process, understanding of the brand, and how you'd use metrics.)

• "Describe a time you had to balance conflicting feedback from multiple stakeholders on a design project. How did you resolve it and what was the outcome?" (Demonstrate communication, problem-solving, and diplomacy.)

• "Imagine we need to update a key landing page on the daVinci website to improve conversion rates. Walk us through your design process, including any tools or data you'd leverage." (Showcase your DTC website design approach and data-informed thinking.) Company & Culture Questions:

• "What appeals to you about Million Dollar Baby Co. and our family of brands?" (Show your research on their mission, values, and products.)

• "Our company values include 'Treat Your Team Like Family' and 'Strive for Continuous Improvement & Learning.' How do you embody these values in your work?" (Connect your personal work style to their stated values.)

• "How do you see graphic design contributing to the overall success and revenue of a company like ours?" (Highlight the business impact of your role.) Portfolio Presentation Strategy:

• Thematic Curation: Organize your portfolio by brand or by project type (e.g., Social Media Campaigns, Web Assets, Motion Graphics) to easily showcase relevant work.

• Storytelling: For each selected project, tell a concise story: the challenge, your solution, your process, the tools used (mentioning AI if applicable), and the results.

• Highlight Versatility: Explicitly point out how you adapted your design style and approach for different brands within the Million Dollar Baby Co. family.

• Prepare for Q&A: Anticipate questions about your design choices, your experience with specific software, and your thoughts on current design trends and AI tools.

📝 Enhancement Note: Candidates should be prepared to discuss their experience with AI tools not just as a user, but as someone who can strategically integrate them to improve workflow and creative output.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the application link provided.

• Portfolio Customization: Carefully select and curate your portfolio to specifically highlight projects relevant to digital advertising, social media, web design, and multi-brand work. Ensure AI tool integration examples are prominent if available.

• Resume Optimization: Tailor your resume to emphasize your proficiency in Adobe Creative Suite, Figma, Canva, motion graphics, and your experience with performance-driven design and AI tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, brand understanding, and how you align with Million Dollar Baby Co.'s values. Prepare to present your portfolio and discuss your approach to design challenges.

• Company Research: Thoroughly research Million Dollar Baby Co., its brands (Babyletto, daVinci, Namesake), its sustainability initiatives, and its company culture. Understand their market position and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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