Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: MAI Animal Health-Genesis

Location: Elmwood, WI, US

Job Type: Full-Time

Category: Marketing & Design

Date Posted: 2026-06-04T19:12:00

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling visual assets for marketing campaigns, product launches, and brand initiatives, driving brand awareness and supporting business growth.

• Collaborate closely with Brand Managers and cross-functional teams to translate strategic objectives into impactful graphic design solutions across print and digital mediums.

• Manage a diverse project pipeline, ensuring brand consistency and high-quality output for all creative materials, from brochures to digital content.

• Leverage advanced proficiency in Adobe Creative Suite to produce innovative designs that align with established brand standards and marketing best practices.

📝 Enhancement Note: This role is a mid-level Graphic Designer position focused on creating a wide range of marketing and branding materials. The emphasis is on translating business objectives into visual communications, requiring strong collaboration and project management skills. The company operates in the animal health industry, which is a potential advantage for candidates with relevant experience.

📈 Primary Responsibilities

• Design and produce a variety of marketing collateral, including brochures, advertisements, flyers, catalogs, trade show displays, presentations, and signage.

• Create engaging social media graphics and digital content tailored for various online platforms.

• Collaborate with Brand Managers and stakeholders to conceptualize and execute visual designs that align with campaign goals and brand messaging.

• Develop visual assets that support integrated marketing campaigns, new product introductions, customer engagement strategies, and overall brand elevation efforts.

• Ensure all design outputs are visually compelling, accurate, and strictly adhere to established brand guidelines and visual identity standards.

• Support company events and industry trade shows by designing promotional materials and visual displays.

• Manage multiple design projects concurrently, effectively prioritizing tasks to meet deadlines in a dynamic work environment.

• Maintain organized design files, proofs, and comprehensive branding documentation for easy access and future reference.

• Stay abreast of current design trends, emerging creative technologies, and evolving marketing best practices to inform design decisions.

📝 Enhancement Note: The responsibilities clearly outline a hands-on design role with a broad scope, covering both print and digital mediums. The emphasis on collaboration with Brand Managers and support for marketing campaigns and product launches indicates a strong connection to Go-To-Market (GTM) strategies, making this role indirectly related to GTM operations through its creative output.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, Fine Arts, or a related field is preferred.

Experience: 3+ years of professional graphic design experience within a marketing, branding, agency, or corporate setting is preferred.

Required Skills:

• Strong graphic design, branding, and visual communication expertise.

• Proven ability to develop creative solutions that align with marketing and business objectives.

• Demonstrated experience designing for both print and digital platforms.

• Solid understanding of typography, layout principles, color theory, and brand consistency.

• Excellent organizational and project management capabilities.

• Ability to manage multiple priorities effectively in a fast-paced environment.

• High attention to detail and a commitment to delivering high-quality work.

• Effective communication and collaboration skills for cross-functional teamwork.

• Capacity to work independently while contributing positively to a team-oriented culture. Preferred Skills:

• Experience supporting integrated marketing campaigns and product launch initiatives.

• Familiarity with the animal health industry.

📝 Enhancement Note: The qualifications emphasize a solid foundation in design principles and software proficiency, coupled with practical experience in a professional setting. The preference for industry experience and specific project support (campaigns, launches) suggests that candidates who can demonstrate a strategic approach to design will be highly valued. This aligns with the broader GTM operational goal of effective product and campaign execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects, including branding, marketing collateral (print and digital), and campaign assets.

• Demonstrate the ability to translate abstract concepts or business objectives into tangible visual designs.

• Highlight projects that required close collaboration with marketing or brand teams, illustrating your role in their execution.

• Include examples that reflect an understanding of brand consistency and adherence to established guidelines.

• Present work that clearly articulates the design process, problem-solving approach, and the final outcome. Process Documentation:

• Examples of how you manage project workflows from brief to final delivery.

• Documentation of your process for incorporating feedback and revisions.

• Evidence of how you maintain organization and version control for design files.

• Any personal systems or methodologies used to ensure efficiency and quality in design production.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. It serves as the primary evidence of their design capabilities and process. The enhancement focuses on what specific aspects of the portfolio will be most relevant to a role supporting marketing and brand initiatives, indirectly touching upon GTM operational efficiency through strong, on-brand creative output.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 3+ years of experience in Wisconsin, the estimated annual salary range is $55,000 - $75,000. This estimate considers the cost of living in Elmwood, WI, and the typical compensation for creative roles in the Midwest region.

Benefits:

• Competitive compensation package.

• Comprehensive benefits plan (specifics typically include health, dental, vision insurance).

• Opportunity to influence and elevate multiple growing brands.

• Variety of creative projects across print, digital, trade show, and marketing channels.

• Collaborative and innovative work environment.

• Opportunity to work closely with marketing, sales, and business leaders.

Working Hours: 8:00 am – 4:00 pm, Monday – Friday (40 hours per week).

📝 Enhancement Note: The salary range is an estimation based on common practices for this role and location. Details on specific benefits are not provided in the raw data, so standard offerings are listed. The working hours are clearly defined, indicating a traditional on-site schedule.

🎯 Team & Company Context

🏢 Company Culture

Industry: Animal Health. MAI Animal Health-Genesis operates within the dynamic animal health sector, contributing to the well-being and productivity of animals through various products and services. This industry often demands clear, trustworthy, and effective communication to reach veterinarians, pet owners, and agricultural professionals.

Company Size: Not explicitly stated, but the use of ADP Workforce Now suggests a medium to large organization with established HR and recruitment processes.

Founded: Not explicitly stated.

Team Structure:

• The Graphic Designer will likely be part of a marketing or creative department, reporting to a Marketing Manager or Creative Director.

• Close collaboration with Brand Managers is explicitly mentioned, indicating a matrixed reporting or project-based relationship.

• Opportunities for cross-functional collaboration with sales, product development, and other business units are expected. Methodology:

• Designs will be driven by marketing objectives and brand strategy, requiring a data-informed approach to visual communication.

• Emphasis on transforming business objectives into engaging visual communications suggests a process-oriented approach to creative development.

• Workflow planning and optimization will be crucial for managing multiple projects efficiently.

• Automation and efficiency practices may be applied to streamline design processes where possible.

Company Website: https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=3a9a4024-7b98-490b-80b7-bdab5d624c85&ccId=9201010225673_2 (Note: This is a recruitment portal link, not a direct company website)

📝 Enhancement Note: The company operates in the animal health industry, which requires a specific understanding of the target audience and communication nuances. The team structure implies a collaborative environment where design is integral to broader marketing and business strategies.

📈 Career & Growth Analysis

Operations Career Level: This role is a dedicated Graphic Designer position, typically considered an individual contributor role within the marketing or creative function. It sits at a mid-level, requiring a solid foundation of skills and experience but potentially offering pathways to senior designer, art director, or specialized design roles.

Reporting Structure: The Graphic Designer will report to a manager within the marketing or creative department. They will work closely with Brand Managers and potentially collaborate with sales teams and other business leaders, indicating a cross-functional influence.

Operations Impact: The Graphic Designer's impact is primarily through enhancing brand perception, supporting GTM initiatives with compelling visuals for campaigns and product launches, and ensuring consistent brand messaging across all touchpoints. High-quality design directly contributes to the effectiveness of marketing efforts and overall brand equity.

Growth Opportunities:

• Specialization: Develop expertise in specific design areas such as digital marketing design, packaging design, or brand identity development.

• Leadership: Progress to a Senior Graphic Designer or Art Director role, potentially leading projects or mentoring junior designers.

• Cross-functional Advancement: Transition into broader marketing roles, leveraging design expertise to inform marketing strategy or campaign execution.

• Industry Expertise: Deepen knowledge within the animal health industry, becoming a go-to designer for sector-specific creative needs.

📝 Enhancement Note: The growth opportunities suggest a clear career progression within creative roles. The emphasis on influencing brand and supporting GTM initiatives highlights the role's contribution to the company's operational success in bringing products and services to market.

🌐 Work Environment

Office Type: The job description implies an on-site role, suggesting a traditional office environment. This environment likely fosters collaboration and direct interaction with colleagues.

Office Location(s): Elmwood, Wisconsin, US.

Workspace Context:

• The workspace is expected to be equipped with standard office amenities and design technology.

• Opportunities for direct collaboration with Brand Managers, marketing teams, and potentially sales personnel will be present.

• The environment is described as collaborative and innovative, suggesting a culture that values teamwork and creative problem-solving.

• Access to necessary design software and hardware (Adobe Creative Suite) is implied.

Work Schedule: The specified working hours are 8:00 am – 4:00 pm, Monday – Friday, indicating a standard full-time schedule. While flexibility isn't explicitly mentioned, the structure allows for dedicated block time for design work and project management.

📝 Enhancement Note: The on-site requirement suggests a traditional office setting conducive to team collaboration and direct communication, which is beneficial for design roles that often involve iterative feedback and brainstorming.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• Creative Assessment: A design exercise or challenge may be administered to evaluate practical skills, problem-solving abilities, and response to a brief. This could involve creating a sample piece of marketing collateral or refining an existing design concept for a hypothetical campaign.

• Interviews: Behavioral and situational interviews with hiring managers and potentially Brand Managers or senior marketing team members. Discussions will likely focus on design philosophy, project management, collaboration style, and understanding of marketing objectives.

• Portfolio Review: A dedicated session to walk through selected pieces from your portfolio, discussing your process, rationale, and the impact of your designs.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to marketing and branding in the animal health industry, if possible.

• For each project, clearly articulate the brief, your role, the challenges, your design process, and the outcome or impact.

• Be prepared to discuss how your designs supported specific business or marketing objectives.

• Showcase a range of work, demonstrating versatility across print, digital, and branding applications.

• Ensure your portfolio is easily accessible online (e.g., personal website, Behance, LinkedIn) and well-organized. Challenge Preparation:

• Practice creating design assets under timed conditions.

• Familiarize yourself with common marketing collateral types (brochures, social media graphics, ads).

• Be ready to explain your design choices and how they align with a given brief or brand.

• Focus on demonstrating efficiency and clarity in your design process.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and their ability to articulate their design process and its connection to business goals. Preparation for a design challenge is a common expectation for creative roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logos, illustrations, and complex layouts.

• Adobe Photoshop: For image editing, manipulation, digital painting, and web graphics.

• Adobe InDesign: For page layout, desktop publishing, creating brochures, catalogs, and print collateral.

Analytics & Reporting: While not directly used by the designer for reporting, they will need to understand how their designs will be tracked and measured (e.g., click-through rates for digital ads, engagement on social media graphics). Awareness of analytics tools used by the marketing team may be beneficial.

CRM & Automation: Not directly applicable to the core responsibilities of a graphic designer, but an understanding of how marketing campaigns supported by their designs are managed within CRM systems could be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is a core requirement. Understanding the broader marketing technology stack, even if not directly operating the tools, helps the designer create more effective assets.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and novel design solutions.

• Collaboration: Working effectively with Brand Managers, marketing, sales, and other teams.

• Brand Integrity: Upholding and enhancing brand standards across all visual communications.

• Results-Oriented: Designing with a clear understanding of marketing objectives and business impact.

• Detail-Oriented: Ensuring accuracy, quality, and consistency in all design work.

Collaboration Style:

• Cross-functional Integration: Working closely with Brand Managers and marketing teams to align creative output with strategic goals.

• Feedback Exchange: Open to receiving and incorporating feedback from stakeholders to refine designs.

• Knowledge Sharing: Contributing to a team environment where design best practices and new trends are shared.

📝 Enhancement Note: The culture and values emphasize a blend of creative excellence and business acumen. The designer is expected to be a team player who can translate strategic needs into visually compelling and effective designs.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Guidelines: Ensuring innovative designs remain within established brand parameters.

• Managing Multiple Project Priorities: Effectively juggling diverse projects with competing deadlines and requirements.

• Translating Abstract Concepts: Visually representing complex ideas or business objectives in an easily understandable manner.

• Adapting to Industry Trends: Staying current with rapidly evolving design software, techniques, and marketing best practices.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen skills in Adobe Creative Suite or explore new design technologies.

• Industry Workshops/Webinars: Learning about current trends in marketing, branding, and the animal health sector.

• Mentorship: Guidance from senior designers or marketing leaders on career development and creative strategy.

• Portfolio Expansion: Gaining experience on diverse projects that can enhance professional portfolio and skill set.

📝 Enhancement Note: The challenges are typical for a creative role supporting marketing, requiring adaptability and strong organizational skills. The growth opportunities are standard for a design career path, focusing on skill enhancement and professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new marketing brochure from concept to final print." (Focus on workflow, stakeholder input, and quality checks).

• "How do you ensure brand consistency across various marketing materials for different campaigns?" (Highlight your understanding of brand guidelines and systematic approach).

• "Walk us through a project where you had to translate a complex business objective into a simple, effective visual." (Prepare a case study from your portfolio).

• "How do you prioritize your workload when faced with multiple urgent design requests?" (Demonstrate project management and communication skills). Company & Culture Questions:

• "What interests you about working in the animal health industry?" (Research MAI Animal Health-Genesis and the sector).

• "How do you approach collaboration with Brand Managers or non-design stakeholders?" (Emphasize communication and understanding of their goals).

• "Describe a time you received constructive criticism on a design and how you handled it." (Showcase adaptability and receptiveness to feedback). Portfolio Presentation Strategy:

• Select 3-5 strong, diverse projects that best represent your skills and experience for this role.

• For each project, prepare to discuss: the brief/objective, your creative process, the tools used, challenges encountered, your specific contributions, and the outcome/impact of the design.

• Be ready to answer questions about your design choices and rationale.

• Ensure your presentation is clear, concise, and engaging.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating not just design skill but also strategic thinking, collaboration, and an understanding of business objectives, which are crucial for a designer supporting GTM functions.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a link to your online portfolio through the ADP application portal.

• Portfolio Customization: Ensure your portfolio prominently features examples of marketing collateral, branding work, and digital assets that align with the responsibilities outlined in this job description. Tailor the selection to showcase your ability to create impactful visual stories.

• Resume Optimization: Highlight your proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and quantify achievements where possible (e.g., "Designed collateral for X campaigns that resulted in Y increase in engagement").

• Interview Preparation: Practice walking through your portfolio, articulating your design process, and preparing answers for common behavioral and situational interview questions related to creativity, collaboration, and project management.

• Company Research: Familiarize yourself with MAI Animal Health-Genesis and the animal health industry to better understand their brand needs and market context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.