Graphic Designer & Video Editor

📍 Job Overview

Job Title: Graphic Designer & Video Editor (AI-Driven)

Company: SkySun

Location: Mohali, Punjab, India

Job Type: FULL_TIME

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-05-05

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive end-to-end visual content production for the US residential solar market, blending graphic design and video editing expertise with AI-powered workflows to create high-impact creatives.

• Develop and optimize a variety of digital assets, including static ads, technical diagrams, infographics, social media content, and educational videos, with a strong focus on performance marketing and conversion rates.

• Leverage cutting-edge AI tools such as ChatGPT, Higgsfield, Krea, HeyGen, and InVideo to enhance content creation speed, quality, and experimentation, while maintaining strong human creative judgment.

• Collaborate closely with the marketing team to conduct A/B testing on creatives, analyze performance data, and continuously iterate on designs and video content to reduce Cost Per Lead (CPL) and improve overall campaign effectiveness.

• Ensure brand consistency across all visual outputs, upholding premium, clean, and trustworthy aesthetics that resonate with US market expectations and balance performance marketing objectives with brand positioning.

📝 Enhancement Note: This role is specifically tailored for a creative professional who can adapt to AI-driven workflows and has a keen understanding of performance marketing within the US residential solar sector. The emphasis on AI tools and US market aesthetics suggests a need for a candidate who is forward-thinking, data-curious, and commercially astute.

📈 Primary Responsibilities

• Design high-impact static creatives tailored for platforms such as Facebook, Instagram, LinkedIn, and landing pages, focusing on scroll-stopping visuals that drive engagement and conversions.

• Produce a range of visual assets including technical diagrams, solar process infographics, professional pitch decks, and engaging website visuals that communicate complex information clearly.

• Script, edit, and produce engaging short-form videos (Reels, TikToks, Shorts) and mid-form educational/explainer videos for platforms like YouTube, incorporating motion graphics, accurate subtitles, dynamic transitions, and compelling hooks.

• Actively utilize and integrate AI tools (e.g., ChatGPT for ideation, Higgsfield/Krea for visuals, HeyGen for avatars, InVideo for prototyping) into the daily creative production workflow to boost efficiency and explore new creative avenues.

• Collaborate with marketing stakeholders to design and execute A/B tests for ad creatives, developing multiple variations of headlines, thumbnails, hooks, and calls-to-action (CTAs) to identify optimal performing elements.

• Analyze performance data from A/B tests and campaign metrics to suggest actionable insights and creative strategies that enhance conversion rates and reduce CPL.

• Maintain and evolve brand guidelines, ensuring all visual content adheres to a premium, clean, and trustworthy aesthetic that aligns with US market preferences and SkySun's brand positioning.

• Independently manage the entire creative production pipeline, from ideation and asset creation to final delivery, ensuring timely completion of projects.

• Organize and maintain a comprehensive library of raw footage, project templates, thumbnails, and final creative assets for future reference and reuse.

• Develop and implement reusable templates and workflow efficiencies to scale content production effectively and consistently across various campaigns and platforms.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and performance optimization. The candidate must be adept at both visually appealing design and understanding how design choices impact marketing metrics. The explicit mention of AI tools indicates a requirement for adaptability and a proactive approach to learning and implementing new technologies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Fine Arts, Communications, or a related field, or equivalent practical experience, is highly valued.

Experience: Minimum of 2-5 years of professional experience in graphic design and video content creation, with a proven track record in developing digital marketing assets.

Required Skills:

• Graphic Design Proficiency: Expertise in creating static visuals for digital platforms, including social media ads, website banners, and landing page elements.

• Video Editing & Production: Skilled in editing and producing short-form and mid-form video content, including dynamic editing, color correction, and sound design.

• Adobe Creative Suite: Advanced proficiency in Adobe Photoshop, Illustrator, Premiere Pro, and After Effects is essential for high-quality asset creation and manipulation.

• Performance Marketing Understanding: Familiarity with the principles of performance marketing creatives, including elements that drive engagement, clicks, and conversions, particularly within the US market context.

• Brand Consistency Management: Ability to understand, apply, and evolve brand guidelines to ensure cohesive and professional visual communication.

• Asset Management: Skill in organizing and maintaining digital asset libraries for efficient retrieval and reuse.

Preferred Skills:

• AI Creative Tool Experience: Hands-on experience with AI-powered creative tools such as ChatGPT, Higgsfield, Krea, HeyGen, InVideo, or similar platforms for content ideation, generation, and prototyping.

• Motion Graphics Expertise: Advanced skills in creating motion graphics and animations to enhance video content and ad creatives.

• A/B Testing & Optimization: Experience in conceptualizing and executing A/B tests for creatives, and a data-driven approach to optimizing designs based on performance metrics.

• Scriptwriting & Storyboarding: Ability to develop compelling narratives and visual sequences for video content.

• Understanding of US Market Aesthetics: Demonstrated awareness of current design trends, cultural nuances, and visual preferences within the United States market.

• Infographic & Technical Diagram Design: Experience in visualizing complex data and technical processes in an accessible and engaging manner.

📝 Enhancement Note: The emphasis on AI tools and performance marketing suggests that candidates with a portfolio demonstrating successful campaigns or innovative use of AI in design will be highly regarded. The "2-5 years" experience level indicates a need for someone who is not a junior but also not a senior lead, capable of independent work within established frameworks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of graphic design projects, including static ad creatives for social media, website visuals, and informational graphics (infographics).

• Present compelling video editing work, featuring examples of short-form video (Reels, TikToks), educational content, and projects with incorporated motion graphics and subtitles.

• Include case studies or examples demonstrating an understanding of performance marketing principles, highlighting how design choices contributed to campaign goals (e.g., increased engagement, lead generation).

• Feature examples of work that leverage AI tools in the creative process, showcasing innovative applications for ideation, asset generation, or workflow enhancement.

Process Documentation:

• Candidates should be prepared to discuss their personal workflow for managing creative projects from brief to final delivery, including ideation, asset creation, revisions, and asset management.

• Be ready to explain how they have integrated or would integrate AI tools into their design and video editing processes to improve efficiency and output quality.

• Ability to articulate how they approach A/B testing of creatives, including hypothesis generation, variation development, and performance analysis.

• Understanding of how to organize and manage digital assets, including templates, raw footage, and final deliverables, to facilitate efficient team collaboration and future project scaling.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's creative skills, technical proficiency, and understanding of performance-driven design. Candidates should curate their portfolio to specifically highlight projects relevant to digital advertising, video content, and any AI-assisted work.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer & Video Editor with 2-5 years of experience in Mohali, Punjab, India, the estimated annual salary range would typically be between ₹4,00,000 to ₹8,00,000 (approximately $4,800 to $9,600 USD, subject to exchange rates). This range can vary based on specific skill sets, the depth of AI tool experience, and the candidate's portfolio strength.

Benefits:

• US Night Shift Allowance/Differential Pay: Compensation for working the US Night Shift (7:30 PM – 4:30 AM IST) is a common benefit in such roles, often in the form of a higher base salary or a specific shift allowance.

• Health Insurance: Comprehensive medical insurance coverage for the employee and potentially dependents.

• Paid Time Off: Generous annual leave, sick leave, and public holiday entitlements.

• Professional Development: Opportunities for training and upskilling, particularly in new AI creative tools and performance marketing strategies.

• Performance Bonuses: Potential for bonuses tied to individual or team performance metrics, such as improved CPL or campaign conversion rates.

• Team Events & Activities: Opportunities to connect with colleagues through company-sponsored social events.

Working Hours: The standard working hours are 40 hours per week, specifically aligned with the US Night Shift, from 7:30 PM to 4:30 AM IST. This schedule is designed to facilitate real-time collaboration with US-based teams.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for mid-level creative roles in India, adjusted for the specialized nature of AI integration and performance marketing focus. The US Night Shift requirement is a significant factor and should be reflected in compensation, either through a higher base salary or a dedicated shift allowance.

🎯 Team & Company Context

🏢 Company Culture

Industry: SkySun operates within the Energy sector, specifically focusing on Residential Solar solutions. This industry is characterized by rapid technological advancement, a growing market driven by environmental consciousness, and a strong emphasis on lead generation and customer acquisition through digital channels. For operations professionals, this means a dynamic environment where data-driven decisions and efficient marketing campaigns are paramount to success.

Company Size: SkySun is part of a larger corporate group (indicated by skysun.eu domain and potentially a larger employee count not specified in the raw data), suggesting a solid organizational structure with resources for growth and development. The specific team size for this role is not explicitly stated, but it's likely part of a marketing or creative department within a growing company segment. A medium-to-large company size can offer stability, structured career paths, and access to advanced tools.

Founded: Information on the founding date of SkySun is not provided. However, its presence in the competitive US residential solar market implies an established operational framework and a focus on scaling through effective marketing and sales strategies.

Team Structure:

• The role likely sits within a marketing or growth team, collaborating closely with marketing managers, performance marketers, and potentially sales development representatives.

• Reporting structure would typically be to a Creative Lead, Marketing Manager, or Head of Marketing, with direct interaction with US-based marketing stakeholders.

Methodology:

• Data-Driven Design: Emphasis on using performance data and A/B testing results to inform creative decisions and optimize visual assets for maximum impact.

• Agile Creative Production: A fast-paced environment where content is developed, tested, and iterated on rapidly to keep pace with market trends and campaign needs.

• AI-Assisted Workflows: Proactive integration of AI tools to enhance creativity, efficiency, and the speed of content production.

Company Website: https://jobs.workable.com/company/vxFA6CGEoacYba7oAN22J2/jobs-at-skysun

📝 Enhancement Note: The company's focus on US residential solar and AI-driven marketing suggests a forward-thinking culture. Operations professionals in such an environment will need to be adaptable, data-oriented, and comfortable with rapid iteration and technological adoption. The US night shift indicates a global operational model.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience). It requires a solid foundation in graphic design and video editing, coupled with the ability to work independently, manage projects, and contribute to strategic creative decisions. It's a step beyond entry-level, demanding both creative execution and an understanding of marketing objectives.

Reporting Structure: The Graphic Designer & Video Editor will likely report to a Creative Lead or Marketing Manager. They will work closely with performance marketing specialists and potentially other members of the marketing team. Direct collaboration with US-based teams on the night shift is a key aspect of this role's structure.

Operations Impact: The visual content created directly impacts SkySun's lead generation efforts and brand perception in the competitive US residential solar market. High-quality, performance-optimized creatives can significantly influence conversion rates, reduce CPL, and ultimately contribute to revenue growth. This role is crucial for translating marketing strategies into tangible visual assets that drive business outcomes.

Growth Opportunities:

• Specialization in AI Creative: Deepen expertise in leveraging advanced AI tools for design and video, becoming a go-to resource for AI-driven content creation within the company.

• Performance Marketing Acumen: Develop a stronger understanding of performance marketing analytics, A/B testing methodologies, and conversion rate optimization, potentially transitioning towards a more specialized performance creative role.

• Creative Leadership: With proven success and experience, opportunities may arise to lead smaller creative projects, mentor junior designers, or take on more strategic creative responsibilities.

• Cross-Functional Development: Gain exposure to other areas of marketing and operations, broadening skill sets and understanding of the full customer acquisition funnel.

📝 Enhancement Note: The emphasis on AI and performance marketing presents a unique growth path. Candidates who excel here can become highly valuable in a market that increasingly relies on efficient, data-backed creative strategies. The shift work also indicates a potential for higher compensation and accelerated learning due to direct US market exposure.

🌐 Work Environment

Office Type: The role is designated as On-site in Mohali, Punjab, India. This suggests a traditional office setting where employees work from a physical SkySun location.

Office Location(s): Mohali, Punjab, India. This location is a growing hub for IT and business process outsourcing in India, offering a professional environment for employees.

Workspace Context:

• Collaborative Environment: While on-site, the role requires significant collaboration with remote (US-based) marketing teams, necessitating strong communication skills and adaptability to different time zones.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially dedicated workstations. The company's commitment to AI suggests investment in relevant software and potentially AI-powered hardware.

• Team Interaction: Opportunities for in-person collaboration with local marketing colleagues, fostering team cohesion and knowledge sharing within the Indian office.

Work Schedule: The schedule is fixed to the US Night Shift (7:30 PM – 4:30 AM IST), which is a 40-hour work week. This is a critical aspect of the work environment, requiring significant personal adjustment and commitment.

📝 Enhancement Note: The on-site nature combined with a night shift implies a dedicated workspace designed for this specific operational requirement. Candidates must be prepared for this non-traditional schedule and the potential impact on their work-life balance, while also recognizing the benefits it may bring in terms of compensation and direct international exposure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications, experience, and alignment with the role's requirements.

• Skills Assessment/Test: Expect a practical test or assignment, potentially involving a design challenge or video editing task that simulates real-world responsibilities, possibly incorporating AI tool usage or performance optimization elements.

• Technical Interview: A discussion with hiring managers or senior team members focusing on your technical proficiency in design and video editing software, your understanding of AI tools, and your approach to performance marketing creatives.

• Portfolio Presentation & Discussion: A dedicated session where you present your portfolio, discussing your process, creative choices, and the impact of your work. Be prepared to elaborate on specific projects, especially those involving AI or performance optimization.

• Cultural Fit Interview: An assessment of your ability to work in a fast-paced, high-ownership environment, your adaptability to the US Night Shift schedule, and your fit with SkySun's company values.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that showcase your graphic design for ads, video editing for digital platforms, motion graphics, and any work involving AI tools or performance optimization for US audiences.

• Highlight AI Integration: If you have used AI tools, clearly articulate how they were integrated into your workflow and the benefits (speed, creativity, cost savings) they provided.

• Showcase Performance Impact: For ad creatives, if possible, include metrics or discuss how your designs contributed to campaign goals (e.g., improved click-through rates, lower CPL).

• Demonstrate Brand Understanding: Include examples that show your ability to adhere to and evolve brand guidelines, especially for a US market context.

• Tell a Story: For each project, briefly explain the brief, your approach, the tools you used, and the outcome. Focus on showcasing your problem-solving skills and creative thought process.

Challenge Preparation:

• AI Tool Familiarity: Practice with AI design and video tools to be comfortable showcasing their capabilities.

• Performance Creative Concepts: Prepare examples of ad concepts that are visually engaging and strategically designed for conversion.

• Time Management: Be ready to work efficiently under potential time constraints during any practical tests.

• US Market Awareness: Research current trends in digital advertising and visual aesthetics prevalent in the US market.

📝 Enhancement Note: The interview process will likely heavily emphasize practical skills and the ability to adapt to AI-driven workflows and the specific demands of performance marketing. A well-prepared portfolio that directly addresses these points will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, Premiere Pro, and After Effects for comprehensive graphic design and video editing.

• AI Content Generation Tools: Experience or eagerness to learn and utilize tools such as ChatGPT for ideation and scripting, Higgsfield and Krea for visual generation and concept exploration, and HeyGen for AI avatar-based content.

• Video Prototyping Tools: Familiarity with tools like InVideo for rapid video prototyping and creation.

• Other Emerging AI Tools: Openness to experimenting with and adopting new AI technologies as they become available in the creative space.

Analytics & Reporting:

• Performance Marketing Platforms: Understanding of how creatives are used within platforms like Facebook Ads Manager, Google Ads, etc., and how to interpret basic performance metrics.

• Analytics Tools (Basic Understanding): Familiarity with how to access and interpret data from analytics platforms (e.g., Google Analytics, platform-specific insights) to understand creative performance.

CRM & Automation:

• Project Management Tools: Experience with tools like Asana, Trello, or similar for managing creative workflows and deadlines.

• Cloud Storage & Asset Management: Proficiency in using cloud storage solutions (e.g., Google Drive, Dropbox) and organizing digital assets effectively.

📝 Enhancement Note: The explicit mention of AI tools is a key indicator of the technology stack. Candidates should be prepared to discuss their experience with these specific tools or demonstrate a strong aptitude for learning them quickly. Proficiency in the Adobe Creative Suite is a foundational requirement.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A strong emphasis on embracing new technologies, particularly AI, and adapting quickly to evolving market trends and creative strategies.

• Performance-Driven: A culture that values measurable results, with a focus on data-driven decision-making and continuous optimization to achieve marketing objectives.

• High Ownership & Accountability: Employees are expected to take initiative, manage their responsibilities end-to-end, and be accountable for their contributions to team and company goals.

• Collaboration & Communication: Valuing effective teamwork, clear communication, and the ability to work seamlessly with diverse teams, including those in different time zones.

• Quality & Brand Integrity: Maintaining high standards for visual quality and ensuring that all creative output aligns with and enhances the company's brand identity.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing and performance teams to ensure creative output directly supports campaign objectives and leverages performance insights.

• Feedback-Oriented: An environment where constructive feedback is encouraged and utilized for continuous improvement of both individual work and team processes.

• Remote & In-Person Synergy: A blend of in-person collaboration within the Mohali office and effective virtual communication with US-based teams, requiring strong asynchronous and synchronous communication skills.

📝 Enhancement Note: The culture appears to be fast-paced, results-oriented, and technology-forward. Candidates who thrive in environments that encourage experimentation, data analysis, and proactive problem-solving will find this a good fit. The requirement for US night shift work also points to a global mindset within the company's operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to US Night Shift: The primary challenge will be managing personal life and well-being while working non-traditional hours. This requires strong discipline and self-management.

• Rapid AI Tool Evolution: Keeping pace with the fast-evolving landscape of AI creative tools and continuously learning new applications and best practices.

• Balancing AI Efficiency with Human Creativity: Effectively integrating AI-generated content with human creative judgment to produce unique, high-quality, and on-brand visuals.

• Meeting Performance Metrics: Consistently delivering creatives that meet or exceed demanding performance targets (e.g., CPL reduction, conversion rate improvement) in a competitive market.

• Cross-Time Zone Collaboration: Navigating communication and project management effectively with teams operating in significantly different time zones.

Learning & Development Opportunities:

• AI Creative Specialization: Becoming a subject matter expert in AI-driven design and video production, a highly sought-after skill.

• Performance Marketing Insights: Deepening understanding of marketing analytics, A/B testing strategies, and conversion rate optimization through practical application.

• US Market Design Trends: Gaining in-depth knowledge of US consumer aesthetics, digital marketing trends, and cultural nuances.

• Advanced Creative Software Skills: Opportunities to master advanced features within Adobe Creative Suite and explore new creative software and plugins.

• Career Progression: Potential to move into roles with greater creative strategy, team leadership, or specialized performance creative responsibilities.

📝 Enhancement Note: The challenges presented are significant but come with substantial growth opportunities. Candidates who can successfully navigate the night shift and embrace AI integration will be well-positioned for future career advancements in the digital creative and marketing space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing social media ad creative, from ideation to final delivery. How would you incorporate AI tools into this process?"

• "How do you approach A/B testing for visual creatives? Can you provide an example of a creative variation you developed and the results it achieved?"

• "Walk us through a complex video editing project you managed. What were the key challenges, and how did you overcome them using your skills and tools?"

Company & Culture Questions:

• "Why are you interested in working the US Night Shift, and how do you plan to manage your work-life balance?"

• "What are your thoughts on the increasing use of AI in creative fields? How do you see it impacting the role of a graphic designer and video editor?"

• "Describe a time you had to adapt to a new technology or workflow. How did you approach it?"

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio logically, perhaps by project type (static ads, video, AI-assisted) or by impact (campaign success, innovation).

• Quantify Results: Whenever possible, use data and metrics to demonstrate the effectiveness of your work (e.g., "This design increased CTR by X%," "This video achieved Y engagement rate").

• Explain Your "Why": For each project, articulate your creative strategy, the problem you were solving, your design choices, and the tools (including AI) you utilized.

• Showcase AI Use Cases: Clearly highlight any projects where you leveraged AI tools, explaining the specific task AI assisted with and the benefits gained.

• Be Ready for Live Demos: If asked, be prepared to briefly demonstrate your proficiency in key software or AI tools.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical skill, strategic thinking regarding performance marketing, and adaptability to AI and the shift schedule. Practicing answers to these types of questions and having a well-rehearsed portfolio presentation is key.

📌 Application Steps

To apply for this Graphic Designer & Video Editor position:

• Submit Your Application: Utilize the provided application link/button on Workable to formally submit your resume and any requested documents.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link to a personal website, Behance, or a shared drive), and highlights your most relevant graphic design and video editing work, with a specific emphasis on performance marketing creatives and AI tool usage.

• Tailor Your Resume: Customize your resume to emphasize keywords and responsibilities mentioned in the job description, such as "graphic design," "video editing," "Adobe Creative Suite," "AI tools," "performance marketing," "US market," and "conversion optimization."

• Prepare for the Shift: Be ready to discuss your experience and comfort level with working a US Night Shift schedule during the interview process.

• Research SkySun: Familiarize yourself with SkySun's residential solar business, their market position, and any public-facing creative assets they currently use to understand their brand and aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.