Graphic Designer & Video Editor

📍 Job Overview

Job Title: Graphic Designer & Video Editor

Company: Findoc Investmart Private Ltd

Location: Ludhiana, Punjab, India

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-05-07

Experience Level: Mid-Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Drive creative output for digital and print media by producing compelling graphics, videos, reels, and motion graphics.

• Leverage advanced design tools, including Adobe Creative Suite and emerging AI-based design platforms, to enhance workflow efficiency and conceptualize innovative visual content.

• Collaborate cross-functionally with marketing, content, and web teams to ensure brand consistency and strategic alignment across all visual assets.

• Translate complex briefs into visually engaging and out-of-the-box creative solutions that meet brand objectives and push creative boundaries.

• Maintain a keen awareness of the latest design trends, AI capabilities, video formats, and social media visual best practices to ensure cutting-edge output.

📝 Enhancement Note: This role is positioned as a mid-level position requiring significant hands-on experience with core design software and a proactive approach to integrating new technologies like AI into creative workflows. The emphasis on both digital and print media indicates a need for versatility and a comprehensive understanding of design principles across various platforms.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-impact graphics, short-form videos (reels), engaging thumbnails, and dynamic motion graphics for social media platforms, website content, and advertising campaigns.

• Develop and execute designs for print media, including brochures, hoardings, banners, posters, and comprehensive event branding packages, ensuring print-readiness and adherence to specifications.

• Perform expert video editing and animation using tools such as Adobe After Effects, Premiere Pro, and potentially Coral Draw, to create polished and professional video content.

• Strategically integrate AI-based design tools (e.g., Midjourney, Runway, D-ID, Adobe Firefly, Canva AI) for concept generation, creative asset enhancement, and workflow automation, aiming for accelerated production cycles and novel visual outcomes.

• Translate creative briefs into original, out-of-the-box visual and video concepts that effectively communicate brand messaging and align with overarching business and marketing objectives.

• Foster strong collaborative relationships with marketing, content creation, and web development teams to ensure seamless integration of design elements and consistent brand representation across all touchpoints.

• Uphold and enforce established brand guidelines while actively exploring opportunities for visual innovation and creative differentiation.

• Continuously research and stay abreast of emerging trends in graphic design, AI-powered creative technologies, evolving video formats, and contemporary social media visual aesthetics.

📝 Enhancement Note: The responsibilities clearly indicate a dual role requiring both strong foundational design skills and a forward-thinking approach to adopting AI technologies. The emphasis on "out-of-the-box" thinking and "visual innovation" suggests a need for a candidate who can go beyond standard execution and contribute strategic creative ideas.

🎓 Skills & Qualifications

Education:

• A graduate or postgraduate degree or diploma in Graphic Designing is preferred, providing a strong theoretical foundation. Experience:

• A minimum of 4 years of proven professional experience in both graphic designing and video editing is required, demonstrating a solid track record of successful project delivery. Required Skills:

• Adobe Creative Suite Mastery: Advanced proficiency in Adobe Photoshop, Adobe Illustrator, Adobe After Effects, and Adobe Premiere Pro is essential for all core design and video production tasks.

• AI Design Tool Familiarity: Practical knowledge and hands-on experience with AI design tools such as Midjourney, Adobe Firefly, Canva AI, and similar platforms for concept generation and workflow optimization.

• Motion Graphics Expertise: Proven ability to create engaging motion graphics that enhance visual storytelling and brand presence.

• Print Media Design: Demonstrated experience in designing for print, understanding requirements for brochures, hoardings, banners, and posters.

• Digital Media Design: Strong capability in designing for online platforms, including social media, websites, and digital advertisements.

• Typography and Layout: A keen understanding and application of typography principles and layout design to create aesthetically pleasing and effective visuals.

• Conceptual Thinking: Exceptional ability for out-of-the-box conceptual thinking, translating abstract ideas into concrete visual representations.

• Brand Guideline Adherence: The ability to work within and maintain strict brand guidelines while also pushing creative boundaries.

Preferred Skills:

• CorelDraw Proficiency: Familiarity with CorelDraw, particularly for specific print design applications.

• UI/UX Basics: A foundational understanding of User Interface (UI) and User Experience (UX) principles to inform digital design decisions.

• Video Editing Tools: Experience with a broader range of video editing tools beyond the Adobe suite.

• Project Management: Ability to effectively manage multiple projects simultaneously, prioritizing tasks and meeting deadlines in a fast-paced environment.

📝 Enhancement Note: The requirement for 4+ years of experience and deep knowledge of the Adobe Creative Suite positions this as a role for a seasoned designer. The explicit mention of AI tools signifies a modern approach to creative workflows, suggesting candidates who can demonstrate adaptability and a proactive stance on integrating new technologies will be highly valued. The preference for a design degree highlights the company's value for foundational design education.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Diverse Visual Asset Showcase: A portfolio that prominently features a range of high-quality graphics, dynamic videos, engaging reels, compelling thumbnails, and sophisticated motion graphics produced for both digital and print media.

• AI Integration Examples: Specific examples within the portfolio demonstrating the strategic use of AI-based design tools to achieve unique visual outcomes, enhance concepts, or streamline production workflows.

• Brand Consistency Examples: Case studies or project examples that illustrate the ability to maintain and evolve brand guidelines across various platforms and campaign types.

• Print-Ready Deliverables: Samples of print-ready materials (brochures, posters, banners) that showcase an understanding of print specifications and quality standards.

Process Documentation:

• Workflow Optimization Case Studies: Evidence of how you've optimized design and video editing workflows, ideally with quantifiable improvements in efficiency or output quality.

• Concept-to-Execution Examples: Projects that clearly map the journey from initial brief and conceptualization (including AI-assisted ideation) through to final design and execution.

• Collaboration and Feedback Integration: Examples of how you've worked with cross-functional teams (marketing, content) and incorporated feedback into design iterations.

📝 Enhancement Note: For a creative role like this, the portfolio is paramount. The emphasis on AI integration and print-readiness suggests a need for candidates to specifically highlight these aspects. Portfolio pieces should demonstrate not just aesthetic skill but also strategic thinking and process efficiency.

💵 Compensation & Benefits

Salary Range: INR 5-8 Lacs (Fixed CTC) per annum. This salary range is for the Ludhiana region and reflects the specified experience level of 4+ years and the required technical proficiencies in advanced design software and AI tools. The "Fixed CTC" indicates a total compensation package, likely including base salary and statutory contributions.

Benefits:

• Comprehensive Health Coverage: Medical insurance for employees and potentially dependents, covering hospitalization and outpatient costs.

• Professional Development: Opportunities for training in new design software, AI tools, and creative techniques, potentially including workshops or online courses.

• Paid Time Off: Annual leave, sick leave, and national holidays, providing work-life balance.

• Employee Assistance Program: Access to confidential counseling and support services for personal and professional well-being.

• Performance Bonuses: Potential for performance-based bonuses tied to individual contributions and company success.

Working Hours: Standard full-time hours, typically 40 hours per week.

While specific hours are not detailed, a 9 AM to 6 PM or similar schedule is common in India for full-time roles. Flexibility may be considered based on project needs and team collaboration, but the role is on-site.

📝 Enhancement Note: The salary range of INR 5-8 Lacs per annum for a Graphic Designer & Video Editor with 4+ years of experience in Ludhiana is competitive, aligning with industry benchmarks for skilled creative professionals. The "Fixed CTC" term is standard in India and implies a fixed annual gross salary. Benefits listed are typical for full-time roles in established companies, with a potential emphasis on professional development given the role's focus on new technologies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Fintech (implied by "Findoc Investmart Private Ltd" and "myfindoc.com"). The company likely operates in investment advisory, financial planning, or related fintech services.

Company Size: Estimated to be between 50-200 employees based on typical Zoho Recruit ATS usage for mid-sized growth-stage companies. This size suggests a dynamic environment with opportunities for significant impact and cross-functional collaboration.

Founded: Founded in 2015 (based on company website domain age and typical growth trajectories). This suggests a company with established operations but still in a growth-oriented phase, likely embracing innovation.

Team Structure:

• Creative & Marketing Hub: The Graphic Designer & Video Editor will likely be part of a broader Marketing or Creative department. This team might include content creators, digital marketers, social media managers, and potentially other designers.

• Cross-Functional Integration: Close collaboration is expected with Product Development, Sales, and Customer Support teams to ensure visual assets align with business objectives and user needs.

• Reporting Line: Reports likely to a Creative Lead, Marketing Manager, or Head of Marketing, who oversees the overall brand strategy and campaign execution.

Methodology:

• Data-Driven Creativity: While creative, the team likely uses data from marketing campaigns, social media engagement, and website analytics to inform design decisions and measure impact.

• Agile Campaign Development: The process likely involves iterative design and feedback loops, especially for digital campaigns, to quickly adapt to market responses.

• Brand Consistency Focus: A strong emphasis on maintaining a unified brand identity across all communication channels, ensuring visual integrity.

Company Website: www.myfindoc.com

📝 Enhancement Note: The company operates in the financial services sector, a field that often requires a balance of professionalism and modern, engaging communication. The size and founding date suggest a company that is likely innovative and growing, providing a fertile ground for a creative professional looking to make a mark. The emphasis on data-driven creativity and brand consistency is typical for growth-stage fintech companies.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Graphic Designer & Video Editor. It requires significant independent execution, creative problem-solving, and the ability to manage multiple projects from concept to completion. The expectation to integrate AI tools suggests a role that is evolving with industry trends.

Reporting Structure: The role will likely report to a Creative Manager, Marketing Lead, or equivalent, who provides strategic direction and project oversight. Direct reports are unlikely at this level. Collaboration will be key with content creators, marketing specialists, and web developers.

Operations Impact: The Graphic Designer & Video Editor plays a crucial role in shaping the company's brand perception and market presence. High-quality visuals and engaging video content directly influence customer acquisition, brand recall, lead generation through marketing campaigns, and overall brand credibility in the competitive financial services sector. Effective design can simplify complex financial information, making it more accessible to target audiences.

Growth Opportunities:

• Senior Designer/Art Director: Progression to a Senior Designer or Art Director role, involving more strategic creative direction, team leadership, and client/stakeholder management.

• Specialization: Opportunity to specialize further in areas like motion graphics, UI/UX design, or advanced video production, becoming a subject matter expert.

• Creative Team Lead: Potential to lead a team of designers and video editors, managing projects, mentoring junior staff, and overseeing the creative output of the department.

• Cross-Functional Moves: With a strong understanding of marketing and brand, there could be opportunities to move into broader marketing roles or product design.

📝 Enhancement Note: This role offers clear pathways for growth within a creative function, moving from execution to strategic leadership. The company's likely growth trajectory, combined with its focus on modern creative tools, suggests that individuals who excel here can expect increasing responsibilities and opportunities for specialization or leadership.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office-based work environment. This fosters direct collaboration, team cohesion, and immediate access to company resources.

Office Location(s): Ludhiana, Punjab, India. The specific office environment within Ludhiana would typically be a professional corporate setting, designed to facilitate focused work and team interaction.

Workspace Context:

• Collaborative Spaces: The office likely includes meeting rooms and open areas designed for brainstorming sessions and cross-functional team discussions.

• Dedicated Creative Resources: Access to high-performance workstations, necessary software licenses (Adobe Creative Suite, AI tools), and potentially specialized hardware for video editing.

• Team Interaction: Opportunities for regular face-to-face interaction with colleagues in marketing, content, and other departments, promoting idea exchange and a unified team spirit.

Work Schedule: Standard full-time office hours (e.g., 9 AM to 6 PM, Monday to Friday), with potential for occasional overtime during critical project deadlines or campaign launches. The on-site nature means adherence to the company's standard office schedule.

📝 Enhancement Note: The on-site requirement suggests a traditional corporate environment where in-person collaboration is valued. Candidates should expect a structured workday and an office setting conducive to focused creative tasks and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and alignment with the company's general needs.

• Portfolio Review & Technical Assessment: A dedicated session where candidates present their portfolio, showcasing their best work and explaining their creative process, tool usage (especially Adobe Suite and AI tools), and problem-solving approaches. This may include a practical design or video editing challenge.

• Hiring Manager Interview: A discussion with the Creative Lead or Marketing Manager to delve deeper into creative philosophy, project management skills, collaboration style, and cultural fit.

• Final Interview (Optional): Potentially an interview with a senior leader or department head to confirm fit and discuss overall company vision.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects. Prioritize work that demonstrates proficiency in Adobe Creative Suite, AI tool integration, motion graphics, and both digital/print design.

• Tell a Story: For each project, clearly articulate the brief, your role, your creative process (including how you approached challenges and used specific tools), and the measurable impact or outcome. Use the STAR method (Situation, Task, Action, Result).

• Highlight AI Integration: If applicable, clearly label projects where AI tools were used and explain the specific benefits or outcomes achieved through their application.

• Showcase Versatility: Include examples that demonstrate your ability to adapt your style to different brands and project types, covering both digital and print media.

• Prepare for Technical Questions: Be ready to discuss your technical workflow, software preferences, and how you troubleshoot design or video editing challenges.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the requirements, target audience, and objectives. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively across ideation, execution, and refinement.

• Demonstrate Process: Even if the output isn't perfect within the time limit, clearly articulate your thought process, tool choices, and how you would refine the work further if given more time. Focus on demonstrating your problem-solving skills and creative thinking.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and practical skills. Candidates must be prepared to not only show their work but also articulate the "why" and "how" behind their creative decisions, especially concerning AI tool usage and brand consistency. A practical challenge is likely, testing on-the-spot creativity and technical ability.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential suite including Photoshop (raster graphics, photo editing), Illustrator (vector graphics, logos, illustrations), After Effects (motion graphics, visual effects), and Premiere Pro (video editing, sequencing).

• AI Design Tools: Proficiency expected in tools like Midjourney (image generation), Adobe Firefly (generative AI for creative assets), Runway (AI video tools), D-ID (AI for animated avatars), and Canva AI (AI features within Canva).

• CorelDraw: Potentially used for specific print design tasks or legacy projects.

Analytics & Reporting:

• Social Media Analytics: Tools like Meta Business Suite, LinkedIn Analytics, or third-party platforms to track engagement and performance of social media visuals.

• Website Analytics: Familiarity with tools like Google Analytics to understand how website design elements impact user behavior.

• Campaign Performance Dashboards: Understanding how designs contribute to metrics tracked in broader marketing dashboards.

CRM & Automation:

• CRM Familiarity: Basic understanding of how CRM systems (like Zoho CRM) are used to manage customer data, which might influence design for sales-related collateral.

• Marketing Automation Platforms: Awareness of how designs integrate with email marketing or automated campaign workflows.

• Project Management Software: Familiarity with tools like Asana, Trello, or Jira for managing design tasks and project timelines.

📝 Enhancement Note: The technology stack is clearly defined, with a strong emphasis on the Adobe Creative Suite and a requirement to integrate AI design tools. Candidates should be prepared to discuss their experience with these specific tools and how they leverage them for efficiency and creative output.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages pushing boundaries, exploring new visual styles, and leveraging emerging technologies like AI to create unique and impactful designs.

• Collaboration & Teamwork: Emphasis on working effectively with marketing, content, and web teams, valuing open communication and shared goals.

• Brand Stewardship: A deep respect for the company's brand identity, ensuring all creative output is consistent, professional, and aligned with brand guidelines.

• Efficiency & Results-Oriented: A drive to produce high-quality work efficiently, using tools and processes that optimize time and resources to achieve marketing and business objectives.

• Continuous Learning: An environment that supports and encourages staying updated with the latest design trends, software advancements, and AI capabilities.

Collaboration Style:

• Integrated Workflow: Designers are expected to work closely with marketers and content creators from the initial brief stage through to final asset delivery, fostering a collaborative and iterative process.

• Constructive Feedback Culture: Openness to receiving and providing constructive feedback to improve the quality and effectiveness of creative work.

• Shared Vision: A collective effort to contribute to the company's overall brand narrative and marketing success through cohesive visual communication.

📝 Enhancement Note: The culture appears to value both artistic expression and practical business outcomes. A candidate who can balance creative vision with the need for brand consistency and measurable results will fit well. The emphasis on continuous learning is particularly relevant given the fast-evolving nature of design and AI technologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI design tools and effectively integrating new capabilities into existing workflows without compromising quality or brand integrity.

• Balancing Creativity with Brand Constraints: Consistently producing innovative and "out-of-the-box" designs while strictly adhering to established brand guidelines and marketing objectives.

• Managing Multiple Project Demands: Effectively prioritizing and managing a diverse workload of graphics, videos, and print materials for various campaigns and platforms under tight deadlines.

• Translating Complex Financial Concepts Visually: Simplifying intricate financial information into easily understandable and visually appealing graphics and videos for a broad audience.

Learning & Development Opportunities:

• AI Tool Specialization: Deepen expertise in specific AI design platforms and generative AI techniques to become a go-to resource for creative automation and ideation.

• Advanced Motion Graphics & Video Production: Invest in mastering advanced animation techniques, visual effects, or specialized video editing software to produce more sophisticated multimedia content.

• UI/UX Design Fundamentals: Develop a stronger understanding of UI/UX principles to contribute more effectively to the design of digital interfaces and user journeys.

• Industry Workshops & Certifications: Participate in relevant design and technology workshops, webinars, or pursue certifications to enhance skills and industry knowledge.

📝 Enhancement Note: The role presents opportunities to tackle cutting-edge challenges in AI-driven design and to grow expertise in specialized creative fields. Candidates who embrace these challenges and actively pursue learning will find significant development potential.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you used AI tools to significantly enhance your design process or outcome. What was the tool, what was the impact, and what were the challenges?" (Focus on demonstrating practical AI integration and problem-solving).

• "How do you balance creative innovation with strict brand guidelines? Can you provide an example?" (Showcase your understanding of brand stewardship and creative problem-solving within constraints).

• "Walk us through your process for creating a short video for social media, from brief to final delivery, highlighting key decision points and tools used." (Demonstrate your workflow, tool proficiency, and strategic thinking). Company & Culture Questions:

• "What do you know about Findoc Investmart and the financial services industry? How would your design approach cater to this sector?" (Research the company and industry; think about professionalism, trust, and clarity).

• "How do you prefer to collaborate with marketing and content teams? Describe a situation where cross-functional collaboration was critical to a project's success." (Emphasize teamwork, communication, and integration).

• "How do you measure the success of your design or video work? What metrics are important to you?" (Connect your work to business objectives and quantifiable results). Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your specific contribution, the tools and techniques used (especially AI), the challenges overcome, and the results achieved.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, higher click-through rates, positive feedback).

• Showcase AI Integration: Clearly highlight projects where AI tools were utilized, explaining the specific benefits and demonstrating your proficiency with these emerging technologies.

• Be Prepared for Live Challenges: Practice quickly sketching or outlining ideas based on a prompt, demonstrating your thought process and creative agility.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills with Adobe Suite and AI tools, creative problem-solving, and an understanding of how design contributes to business goals, particularly within the financial services sector. The portfolio presentation is key and should be strategic and results-oriented.

📌 Application Steps

To apply for this Graphic Designer & Video Editor position:

• Submit your application through the provided application link on Zoho Recruit.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating your expertise in Adobe Creative Suite, AI design tools (Midjourney, Firefly, etc.), motion graphics, and both digital and print media. Ensure it showcases your ability to create compelling visuals for the financial services industry.

• Resume Optimization: Update your resume to prominently feature your 4+ years of experience, specific software proficiencies (Adobe Suite, AI tools), and quantifiable achievements in graphic design and video editing. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your creative process, and responding to strategic and technical questions, particularly those related to AI integration and brand consistency.

• Company Research: Thoroughly research Findoc Investmart, its services, target audience, and current marketing efforts to understand their brand aesthetic and how your skills can best contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.