Graphic Designer & Marketing Specialist

📍 Job Overview

Job Title: Graphic Designer & Marketing Specialist

Company: TMT America, Inc. (Trissl Brand Collective)

Location: Florence, Alabama, United States

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: August 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and visual identity across all marketing collateral through expert graphic design.

• Manage and execute social media strategies, including content creation and calendar management, to enhance online presence and engagement.

• Develop and implement digital and print advertising campaigns to reach target audiences and support business objectives.

• Support and execute email marketing initiatives and website content updates to ensure effective communication and information dissemination.

• Contribute to overall marketing campaign strategy, product launches, promotions, and special projects, demonstrating a proactive and hands-on approach.

📝 Enhancement Note: While the title suggests a creative focus, the emphasis on "producer," "getting things done," "sense of urgency," and "hands-on" indicates a need for operational efficiency and project execution within the marketing function. This role bridges creative output with disciplined project management and execution, aligning with operational excellence principles.

📈 Primary Responsibilities

• Conceptualize, design, and produce high-quality graphics and marketing materials that strictly adhere to established brand guidelines and maintain visual consistency across all platforms.

• Develop engaging social media content (graphics, copy, short-form video) and manage the social media calendar to foster community engagement and expand brand reach.

• Design and implement effective digital and print advertising materials, including banner ads, social media ads, and print publications, optimizing for performance and ROI.

• Support the creation and deployment of email marketing campaigns, including content writing, design, list segmentation, and performance tracking.

• Update and maintain website content, product information, and visual assets to ensure accuracy, relevance, and an optimal user experience.

• Collaborate closely with the marketing team and company leadership to brainstorm innovative ideas and execute integrated marketing campaigns, product launches, and promotional activities.

• Assist in the creation of photography and video content, contributing to visual storytelling and brand narrative development.

• Manage multiple design and marketing projects simultaneously, prioritizing tasks effectively to meet strict deadlines in a fast-paced environment.

• Provide hands-on support for the design, preparation, setup, execution, and teardown of trade show booths and displays, representing the brand professionally.

• Act as a brand ambassador at industry events, actively participating in marketing activities before, during, and after trade shows and other company gatherings.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational project management. The emphasis on trade show support and event participation suggests a need for logistical planning and execution skills, critical for successful GTM operations.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree (B.S. or B.A.) in Marketing, Graphic Design, Communications, or a closely related field. Experience:

• Minimum of 3 years of progressive professional experience in graphic design, marketing, brand development, or a similar role, with a proven track record of project completion and brand execution. Required Skills:

• Graphic Design Mastery: Exceptional proficiency in creating visually compelling graphics for both digital and print mediums.

• Brand Stewardship: Deep understanding of brand consistency and the ability to develop and apply brand guidelines effectively across all marketing assets.

• Adobe Creative Suite Proficiency: Advanced skills in Adobe Photoshop, Illustrator, and InDesign for professional design execution.

• Canva Expertise: Ability to leverage Canva for efficient content creation and for empowering broader team members with design capabilities.

• Social Media Content Creation: Proven experience in developing engaging graphics and content tailored for various social media platforms (e.g., Instagram, Facebook, LinkedIn).

• Digital & Print Advertising Design: Experience in creating effective ad creatives for online platforms and traditional print media.

• Email Marketing Support: Familiarity with email marketing platforms and the ability to design and contribute copy for email campaigns.

• Website Content Management: Experience updating website content, product information, and graphics using a Content Management System (CMS).

• Copywriting & Editing: Basic to intermediate copywriting and editing skills for marketing materials, social media posts, and email content.

• Project Management: Strong organizational, time-management, and multitasking abilities to manage multiple projects and meet critical deadlines.

• Travel Readiness: Willingness and ability to travel periodically for trade shows, events, and other company-related activities.

Preferred Skills:

• Photography & Videography: Experience in capturing and editing professional photography and video content.

• Trade Show Design: Demonstrated experience in designing and executing impactful trade show displays and booths.

• Event Marketing: Proven background in planning and executing event marketing initiatives and promotions.

• Industry Experience: Familiarity or experience within the flooring, interior finishes, architecture, design, construction, or other product-based industries.

📝 Enhancement Note: The explicit mention of "producer" and "gets the job done" implies a strong preference for candidates who demonstrate initiative, efficiency, and a results-oriented mindset, which are crucial for operations roles focused on execution and delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling: A portfolio showcasing a diverse range of graphic design projects that effectively communicate brand messages and drive desired actions.

• Brand Consistency Examples: Specific examples demonstrating the ability to maintain and enforce brand guidelines across various marketing channels and collateral types.

• Campaign Execution: Case studies or examples of marketing campaigns (digital, print, social media) that highlight your role in concept development, execution, and performance.

• Process & Workflow Documentation: Visual representations or explanations of your design process, from initial brief to final delivery, emphasizing efficiency and collaboration.

• Product Launch Materials: Examples of marketing collateral created for product launches, promotions, or special projects that showcase an understanding of go-to-market strategies.

Process Documentation:

• Design Workflow Optimization: Ability to document and optimize the design request and production workflow to improve efficiency and turnaround times.

• Content Calendar Management: Experience in creating and managing content calendars for social media and email, demonstrating organizational and planning skills.

• System Integration Examples: Showcase instances where design assets were integrated into various platforms (website, email, social media, print) to ensure cohesive brand experiences.

• Performance Measurement: Examples of how design choices or marketing materials have been tracked or measured for effectiveness, even if at a basic level.

📝 Enhancement Note: For a role that bridges creative and operational aspects, a portfolio should not only display creative output but also demonstrate an understanding of process, efficiency, and how design contributes to broader marketing and business objectives.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Graphic Designer & Marketing Specialist with 3-5 years of experience in a mid-sized company in Alabama, the estimated annual salary range is $50,000 to $70,000 USD. This range reflects the blend of creative and operational responsibilities, the required proficiencies, and the cost of living in the Florence, AL area.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage options.

• Retirement Savings Plan: 401(k) plan with potential company matching.

• Paid Time Off (PTO): Generous PTO package including vacation, sick leave, and holidays.

• Professional Development: Opportunities for training, workshops, and courses to enhance design and marketing skills.

• Employee Assistance Program (EAP): Confidential support services for personal and work-related challenges.

• Potential for Performance Bonuses: Based on individual and company performance.

Working Hours:

• Standard full-time hours, estimated at 40 hours per week.

• While the role is primarily on-site, occasional flexibility may be required to meet project deadlines or support events, particularly during trade show periods.

📝 Enhancement Note: The salary range is estimated based on typical compensation for similar roles in the specified region and experience level, referencing data from industry salary surveys and cost of living indices for Florence, Alabama. The benefits are standard offerings for a full-time position in this sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Flooring and Interior Finishes. Trissl Brand Collective operates within the building materials sector, focusing on design-led flooring and interior finishes. This industry demands a keen eye for aesthetics, durability, and market trends, requiring marketing efforts that convey quality and innovation.

Company Size: Part of TMT America, Inc., which operates under the umbrella of Trissl Brand Collective. While specific numbers for TBC are not provided, the mention of "executive operations of TMT America, Inc." suggests a structured corporate environment with established operational processes. The company is building a "high-quality collection of complementary brands," indicating a growth-oriented and brand-focused organization.

Founded: Trissl Brand Collective is a new company but is "deeply rooted in the flooring and building materials industry, drawing upon years of industry experience, the success of previous companies, and long-standing relationships." This suggests a foundation built on established expertise and networks, aiming for rapid market penetration and brand recognition.

Team Structure:

• Marketing & Operations Hub: The Graphic Designer & Marketing Specialist will likely be part of a lean, integrated marketing team working closely with company leadership.

• Cross-Functional Collaboration: Close collaboration with sales, product development, and executive leadership is expected to align marketing efforts with broader business goals.

• Brand-Centric Approach: The team structure will likely support the development and management of multiple complementary brands, requiring a unified yet adaptable brand strategy.

Methodology:

• Brand Development Focus: Emphasis on building and strengthening individual brand identities while leveraging synergies within the collective.

• Design-Driven Execution: Utilizing strong design and marketing principles to create impactful brand experiences.

• Operational Efficiency: A core requirement for the role is to be a "producer," emphasizing speed, quality, and getting things done, indicative of an operational focus on execution.

• Data-Informed Decisions: While not explicitly stated, modern marketing roles often require an understanding of analytics to inform campaign performance and design choices.

Company Website: https://tmtamerica.bamboohr.com/careers

📝 Enhancement Note: The company's positioning as a new entity built on established industry experience suggests a dynamic environment where operational efficiency and rapid execution are paramount to achieving its ambitious growth objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Specialist, requiring a blend of creative expertise and operational execution. It's suitable for individuals who have moved beyond entry-level design tasks and can independently manage projects from concept to completion, demonstrating a producer's mindset.

Reporting Structure: The Graphic Designer & Marketing Specialist will report to a Marketing Manager or Director, or potentially directly to senior leadership given the company's focus on "executive operations." They will work closely with other marketing team members and cross-functional departments.

Operations Impact: The role has a significant impact on brand perception, market reach, and customer engagement. By creating compelling visuals and executing effective marketing campaigns, this specialist directly contributes to lead generation, sales support, and the overall success of Trissl Brand Collective’s brands in the marketplace. The ability to "get things done" and deliver high-quality work on time is crucial for operational success and market momentum.

Growth Opportunities:

• Brand Management Specialization: Potential to grow into a Brand Manager role, taking more strategic ownership of specific brands within the collective.

• Marketing Strategy Development: Opportunity to contribute more significantly to marketing strategy, campaign planning, and go-to-market execution.

• Operations Leadership: With a demonstrated ability to manage projects efficiently and drive results, there's potential to move into operations management roles focused on marketing execution.

• Skill Expansion: Opportunities to deepen expertise in areas like digital marketing, content strategy, photography/videography, and trade show logistics.

• Industry Expertise: Develop deep knowledge within the flooring and interior finishes sector, becoming a subject matter expert.

📝 Enhancement Note: The emphasis on being a "producer" and "getting things done" suggests that growth will be tied to demonstrated efficiency, project completion rates, and the ability to independently manage and deliver on marketing objectives, aligning with operational performance metrics.

🌐 Work Environment

Office Type: The role is based in Florence, Alabama, and is an on-site position. This suggests a traditional office environment where face-to-face collaboration, team synergy, and direct supervision are key components of the work culture.

Office Location(s): Florence, Alabama. This location is within Lauderdale County.

Workspace Context:

• Collaborative Hub: The workspace is designed to foster collaboration among the marketing team and with leadership, encouraging idea exchange and project alignment.

• Creative & Operational Tools: Access to necessary design software (Adobe Creative Suite, Canva) and marketing tools will be provided to support daily tasks and project execution.

• Team Interaction: Opportunities for direct interaction with colleagues, fostering a sense of teamwork and shared purpose in building the Trissl Brand Collective.

• Hands-On Environment: The "producer" mentality implies a workspace where individuals are actively engaged in their tasks, with a focus on tangible output and project completion.

Work Schedule:

• The standard work schedule is full-time, approximately 40 hours per week.

• While a consistent schedule is expected, the role may require occasional flexibility to meet project deadlines, support marketing campaigns, or attend events, especially trade shows. This demonstrates an operational understanding that business needs can sometimes extend beyond standard hours.

📝 Enhancement Note: The on-site nature and emphasis on being a "producer" suggest a work environment that values direct contribution, accountability, and a focused approach to tasks, aligning with operational efficiency and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications, experience, and alignment with the "producer" mentality.

• Creative & Operational Assessment: An interview focusing on your design skills, marketing knowledge, and ability to manage projects efficiently. Expect questions about your process, how you handle deadlines, and your approach to problem-solving.

• Portfolio Presentation: You will likely be asked to present your portfolio, walking through key projects that demonstrate your design capabilities, brand understanding, and project execution. Be prepared to discuss your role, challenges, and outcomes.

• Behavioral & Situational Questions: Questions designed to evaluate your work ethic, ability to take feedback, collaboration style, and how you handle a fast-paced, challenging environment.

• Final Interview: May involve meeting with senior leadership to discuss cultural fit and strategic alignment.

Portfolio Review Tips:

• Showcase the "Producer": Select projects that highlight your ability to take a concept from start to finish, demonstrating efficiency and successful completion. Include examples of campaigns, social media content, and trade show materials.

• Emphasize Brand Consistency: Clearly illustrate how you've maintained brand integrity across various assets and platforms.

• Quantify Impact (if possible): While a creative role, try to include any metrics or results associated with your work, such as engagement rates for social media campaigns or impressions for ad designs.

• Detail Your Process: Be ready to explain your design workflow, how you manage requests, and your approach to meeting deadlines. This demonstrates your operational thinking.

• Highlight Collaboration: Include examples of projects where you collaborated with teams or stakeholders, showcasing your communication and teamwork skills.

• Tailor to the Industry: If you have experience in flooring, interior design, or construction, ensure those projects are prominently featured.

Challenge Preparation:

• Be prepared for a design challenge or a case study related to developing marketing materials for a new product launch or a trade show.

• Focus on demonstrating your ability to work quickly, adhere to brand guidelines, and present a polished, effective solution.

• Practice articulating your creative decisions and how they align with marketing objectives and operational efficiency.

📝 Enhancement Note: The emphasis on "producer," "getting things done," and "urgency" means interviewers will be looking for tangible evidence of execution and efficiency in your portfolio and responses.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for professional graphic design and layout.

• Canva: Proficiency is essential for efficient content creation and potentially for empowering other team members with design capabilities.

• Microsoft Office Suite / Google Workspace: Standard proficiency for general business operations, including Word/Docs, Excel/Sheets, and PowerPoint/Slides for presentations and documentation.

Analytics & Reporting:

• Social Media Analytics Tools: Familiarity with built-in analytics on platforms like Facebook, Instagram, LinkedIn to track engagement and performance.

• Email Marketing Platform Analytics: Understanding of metrics from platforms like Mailchimp, Constant Contact, or similar for campaign performance analysis.

• Website Analytics (e.g., Google Analytics): Basic understanding of website traffic, user behavior, and content performance.

CRM & Automation:

• CRM System (e.g., Salesforce, HubSpot): While not a primary CRM role, understanding how marketing assets integrate with CRM for lead tracking and campaign attribution is beneficial.

• Marketing Automation Tools: Familiarity with platforms that support email marketing and campaign execution.

• Project Management Software (e.g., Asana, Trello, Monday.com): Experience using project management tools to track tasks, deadlines, and collaborate on projects.

📝 Enhancement Note: The tools listed reflect a blend of creative software and marketing execution platforms, with an implied need for efficient use and integration to support operational workflows.

👥 Team Culture & Values

Operations Values:

• Producer Mentality: A core value of taking ownership, working with urgency, and consistently delivering high-quality results. This emphasizes a proactive, execution-driven approach to all tasks.

• Brand Integrity: A strong commitment to maintaining brand consistency and developing visually compelling materials that reflect the quality and design focus of Trissl Brand Collective.

• Efficiency & Speed: Valuing the ability to move quickly and productively, understanding that time-to-market and timely execution are critical for business success.

• Collaboration & Communication: A culture that encourages open communication, professional feedback, and teamwork to bring creative ideas to life and execute projects effectively.

• Detail-Oriented Excellence: A focus on precision, quality, and taking pride in the final output, ensuring that all work meets high standards.

Collaboration Style:

• Integrated Teamwork: The role requires close collaboration with marketing leadership and potentially other departments, emphasizing shared goals and collective responsibility for project outcomes.

• Feedback-Driven Improvement: A willingness to receive and professionally incorporate feedback to refine creative work and project execution, fostering continuous improvement.

• Proactive Contribution: Encouraging individuals to bring ideas and solutions to the table, contributing actively to the creative and operational processes.

• Hands-On Support: A collaborative spirit that extends to being willing to assist with various aspects of projects, including event setup and execution, demonstrating a team-first attitude.

📝 Enhancement Note: The stated values strongly reinforce the "producer" aspect, indicating a culture that prioritizes action, results, and efficiency alongside creativity and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be to maintain high creative standards and brand integrity while working with a sense of urgency and meeting tight deadlines.

• Managing Multiple Brand Identities: Effectively designing for and managing the visual identity of multiple complementary brands within the Trissl Brand Collective.

• Adapting to a New Brand Identity: Contributing to the establishment and growth of a new brand collective, requiring adaptability and a proactive approach to defining its visual language.

• Logistical Demands of Events: Successfully managing the design and execution aspects of trade shows and events, which often involve tight timelines and complex logistical requirements.

• Staying Ahead of Design Trends: Continuously evolving design skills and staying abreast of industry trends while remaining aligned with brand guidelines.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools and technologies.

• Digital Marketing Strategy: Learning more about campaign planning, SEO, SEM, and analytics to enhance the strategic impact of marketing materials.

• Content Strategy & Production: Developing skills in photography, videography, and advanced content creation for richer brand storytelling.

• Trade Show & Event Management: Gaining practical experience in event logistics, booth design, and on-site execution, which can lead to roles with broader event management responsibilities.

• Brand Management Principles: Learning the strategic aspects of brand development and management within a multi-brand portfolio.

📝 Enhancement Note: The challenges presented are typical for a role that combines creative demands with operational execution in a growing company, offering significant opportunities for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to deliver a high-quality design project under a very tight deadline. What was your process, and what was the outcome?" (Focus on urgency, process, and results.)

• "How do you ensure brand consistency across different marketing channels and materials, especially when working with multiple brands?" (Highlight your understanding of brand stewardship and operational processes for consistency.)

• "Walk us through your process for developing social media content for a new product launch. What elements would you prioritize?" (Demonstrate your creative and strategic thinking, as well as your execution plan.) Company & Culture Questions:

• "What does being a 'producer' mean to you in a marketing and design context?" (Align your definition with the company's emphasis on action, urgency, and results.)

• "How do you handle constructive criticism or feedback on your creative work?" (Showcase your professionalism, openness to feedback, and commitment to improvement.)

• "Describe your experience working in a fast-paced, evolving environment. How do you manage priorities and stay productive?" (Provide examples of your adaptability and time management skills.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight projects demonstrating speed, quality, and successful completion. Use case studies that show your role from concept to execution.

• Emphasize the "Producer" Mindset: For each project, explain not just the creative choices, but also how you managed your time, overcame challenges, and ensured timely delivery.

• Quantify Results: If possible, share any metrics or positive outcomes related to your designs (e.g., increased engagement, click-through rates, successful event participation).

• Showcase Versatility: Include examples of digital graphics, print materials, social media content, and any trade show or event-related work.

• Articulate Your Process: Be ready to clearly explain your design workflow, from receiving a brief to final delivery, highlighting any efficiency measures you employ.

📝 Enhancement Note: Interviewers will be looking for evidence of your ability to not only create great designs but also to execute them efficiently and professionally, fitting the "producer" profile.

📌 Application Steps

To apply for this Graphic Designer & Marketing Specialist position:

• Submit your application through the provided link on the TMT America BambooHR careers page.

• Portfolio Customization: Curate your professional portfolio to prominently feature projects that demonstrate your ability to produce high-quality work with speed and efficiency. Include examples of social media content, digital/print ads, and any trade show materials.

• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "graphic design," "marketing specialist," "brand consistency," "Adobe Creative Suite," "Canva," "social media management," "project management," and the "producer" mentality. Quantify achievements where possible.

• Prepare Your Pitch: Practice articulating your experience, skills, and creative process, focusing on how you can contribute to building the Trissl Brand Collective. Be ready to discuss your approach to meeting deadlines and managing multiple projects.

• Company Research: Familiarize yourself with TMT America, Inc. and the Trissl Brand Collective concept. Understand their industry (flooring and interior finishes) and their stated goal of building a strong brand portfolio. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.