GRAPHIC DESIGNER & DIGITAL CONTENT

📍 Job Overview

Job Title: GRAPHIC DESIGNER & DIGITAL CONTENT

Company: Melia Hotels International

Location: Madrid, ES

Job Type: Full-time

Category: Creative Services / Marketing Operations

Date Posted: 2026-05-21

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for the Creative Services team, focusing on the creation and oversight of graphic assets and digital content that uphold brand integrity across multiple hotel properties.

• The Graphic Designer & Digital Content specialist will translate brand guidelines into tangible visual materials, including signage, menus, presentations, and digital displays for common areas and in-room entertainment.

• A key function involves managing incoming requests from hotels via established internal systems, ensuring efficient workflow and timely delivery of creative solutions.

• This position requires a strong understanding of visual communication principles and proficiency in design software to ensure professional and coherent brand representation.

📝 Enhancement Note: While the title is "Graphic Designer & Digital Content," the description places it within "Creative Services" and emphasizes managing hotel requests and ensuring brand alignment, indicating a strong operational component within a creative function. This suggests the role requires not only design skills but also process management and stakeholder communication, aligning it with aspects of Marketing Operations or GTM support for internal marketing efforts.

📈 Primary Responsibilities

• Develop and design a wide range of visual materials, including signage, menus, stationery, presentations, and infographics, ensuring adherence to specific brand identity guidelines for each Melia property.

• Create and manage digital content for various platforms such as in-room information screens, hotel lobby displays, informational TV channels, and other digital devices.

• Oversee the entire lifecycle of creative requests from hotels, from initial submission through to final delivery, utilizing designated internal tools for tracking and management.

• Collaborate effectively with other departments and hotel operational teams to gather requirements, provide updates, and ensure creative outputs meet strategic objectives and guest experience standards.

• Maintain a high standard of quality and consistency in all graphic and digital materials, acting as a brand guardian to ensure cohesive visual communication across the Melia portfolio.

• Provide support for basic graphic production and print processes, understanding technical requirements for different output methods.

• Organize and plan design projects to meet deadlines and manage multiple requests simultaneously within the Creative Services back-of-house team structure.

📝 Enhancement Note: The responsibilities clearly indicate a need for process adherence and stakeholder management, characteristic of operations roles. The emphasis on "managing requests through established tools" and "collaborating with other departments" highlights the operational backbone of this creative function, suggesting a need for candidates who can balance creative output with structured workflow management.

🎓 Skills & Qualifications

Education:

Experience:

• Previous experience in graphic design is valued, with particular preference for candidates with exposure to corporate environments or the hospitality sector.

Required Skills:

• Advanced proficiency in graphic design software, specifically the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) or equivalent professional tools.

• Strong understanding of brand identity guidelines and the ability to adapt creative assets to various formats and media.

• Competence in presentation layout and design.

• Basic knowledge of graphic production processes and print production requirements.

• Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint).

• Excellent organizational and planning skills to manage multiple projects and deadlines effectively.

• Strong attention to detail to ensure accuracy and quality in all deliverables.

• Good communication and interpersonal skills for effective teamwork and stakeholder interaction.

Preferred Skills:

• Fluency in English at a minimum of B2 level; other languages are a plus.

• Familiarity with digital content management systems or digital signage software.

• Experience working within a centralized creative services department or a shared service center model.

📝 Enhancement Note: The requirement for B2 English proficiency, while a "preferred" skill, is significant for a role based in Madrid, suggesting the need for cross-cultural communication or interaction with international teams and stakeholders. The emphasis on "managing requests" and "planning" points towards a need for candidates with strong project management capabilities, a key trait in operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of graphic design projects, including branding collateral, marketing materials, and digital assets, demonstrating adaptability across different styles and formats.

• Include examples of presentations designed, highlighting layout, visual hierarchy, and effective information design.

• Provide case studies or examples of how creative solutions were developed to meet specific client or internal stakeholder needs, demonstrating problem-solving skills.

Process Documentation:

• Demonstrate an understanding of workflow management through examples of how projects were initiated, executed, and delivered, ideally within a structured request system.

• Illustrate the ability to manage multiple project streams concurrently, showcasing organizational skills and prioritization strategies.

• Show evidence of adapting designs based on feedback or brand guideline updates, indicating a responsive and iterative design process.

📝 Enhancement Note: Given the role's operational aspects, a portfolio should emphasize not just aesthetic quality but also the process behind the creative output. Candidates should be prepared to discuss how they manage requests, adhere to brand standards, and collaborate with stakeholders, showcasing efficiency and reliability akin to operations professionals.

💵 Compensation & Benefits

Salary Range:

Based on industry standards for a mid-level Graphic Designer & Digital Content specialist in Madrid, Spain, with 2-5 years of experience, the estimated annual salary range is €25,000 - €35,000.

Benefits:

• My MeliáRewards: Exclusive access to the company's loyalty program, offering unique benefits and advantages.

• My MeliáBenefits: A flexible compensation package that includes exclusive discounts on a wide range of Melia products and services, promoting an active and healthy lifestyle.

• Opportunities for professional development and growth within a global organization.

Working Hours:

• The role is full-time, with standard working hours typically aligning with business needs in Madrid, likely around 40 hours per week.

• 📝 Enhancement Note: While specific hours aren't detailed, operations-focused roles within larger organizations often offer some level of flexibility, though on-site requirements may dictate core working hours.

📝 Enhancement Note: The salary estimate is based on research for similar roles in Madrid, considering the experience level (2-5 years) and the specific skill set required for Graphic Design and Digital Content within the hospitality industry. This range accounts for cost of living and typical compensation benchmarks in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Hotels & Tourism)

Company Size: Large enterprise (Melia Hotels International is a global chain with a significant number of employees and properties). This size implies structured processes, established brand guidelines, and a need for efficient operational support for creative functions.

Founded: 1956. Melia has a long history, suggesting a stable and established corporate culture with a focus on brand legacy and continuous evolution.

Team Structure:

• The Graphic Designer & Digital Content role is part of the Creative Services team, which operates as a multibrand support unit for hotels and centralizes back-of-house operational tasks for operational teams.

• This structure suggests a shared services model, where the central team provides specialized creative support to a portfolio of hotels, requiring strong internal client management and standardized service delivery.

Methodology:

• Data-Driven Design Adaptation: While not explicitly stated, the need to align with brand guidelines and serve multiple hotels implies design decisions are informed by brand strategy and operational feedback.

• Workflow Optimization: The emphasis on managing requests through established tools and centralizing tasks points to a focus on efficient workflow design and process improvement within the Creative Services department.

• Service Delivery Excellence: The objective of offering efficient, high-quality service to hotels underscores a commitment to operational excellence and stakeholder satisfaction.

Company Website: https://careers.melia.com/

📝 Enhancement Note: Melia's emphasis on "My MeliáRewards" and "My MeliáBenefits" highlights a strong focus on customer and employee experience, which extends to their internal operations. The "Creative Services" team acting as a centralized support unit for hotels is a common operational model in large hospitality groups, requiring efficient processes and clear communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the Creative Services function. While primarily a design role, the emphasis on process management, request handling, and stakeholder interaction places it adjacent to operational support functions. It represents a step up from junior design roles, requiring more autonomy and a broader understanding of brand management and operational workflows.

Reporting Structure: The role reports into the Creative Services team, likely under a Creative Services Manager or Lead. This manager would oversee the operational efficiency and creative output of the team, ensuring alignment with broader marketing and brand strategies. Collaboration will be key with hotel operational teams who are the "clients" of this service.

Operations Impact: The Graphic Designer & Digital Content specialist directly impacts the guest experience and brand perception by ensuring consistent, professional, and appealing visual communication across all touchpoints. Efficient delivery of creative assets supports hotel operations by providing them with necessary marketing and informational materials, contributing to operational effectiveness and brand consistency.

Growth Opportunities:

• Specialization within Creative Services: Potential to deepen expertise in specific areas like digital content strategy, motion graphics, or brand guideline development.

• Process Improvement Leadership: Opportunity to contribute to optimizing the request management and workflow processes within the Creative Services team.

• Cross-Functional Exposure: Potential to move into roles that bridge creative and marketing operations, project management, or brand management within Melia.

• International Experience: Exposure to working with diverse hotel brands and potentially international teams, laying groundwork for global career opportunities.

📝 Enhancement Note: The growth path here leans towards gaining deeper operational understanding within a creative context. Candidates showing aptitude for process improvement and efficient service delivery will be well-positioned for advancement within Melia's structured environment.

🌐 Work Environment

Office Type: This is an on-site role, implying a professional office environment within Melia Hotels International's corporate or regional offices in Madrid.

Office Location(s): Madrid, Spain. This central location likely offers good accessibility for employees.

Workspace Context:

• Collaborative Environment: The role is part of a team (Creative Services) designed to serve multiple hotels, suggesting a collaborative internal team dynamic where designers work together and support each other.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and likely internal request management systems or project management tools will be provided.

• Cross-Functional Interaction: Regular interaction with hotel operational teams (e.g., hotel managers, marketing coordinators at individual properties) will be a key aspect of the role, requiring strong communication skills.

Work Schedule: Full-time, on-site. While core hours will likely be standard business hours in Madrid, the nature of managing requests and ensuring timely delivery might require some flexibility. The emphasis on providing an "efficient and quality service" suggests a structured approach to workload management.

📝 Enhancement Note: The on-site requirement in Madrid for a role supporting multiple hotels underscores the need for strong communication channels and efficient internal processes. The workspace will likely be equipped with the necessary design tools, but the emphasis on service delivery means candidates should be comfortable with structured workflows and stakeholder communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of CV and portfolio by HR or a hiring manager to assess basic qualifications, design skills, and alignment with the role's requirements.

• Technical/Creative Assessment: A practical exercise or a detailed portfolio review focusing on design skills, brand adherence, and ability to translate briefs into visual assets. This might include a case study presentation.

• Behavioral/Cultural Fit Interview: Discussion with the hiring manager and potential team members to assess teamwork, communication skills, problem-solving approach, and alignment with Melia's values (e.g., service orientation, proactivity).

• Final Interview: May involve higher-level management to discuss role impact, growth potential, and confirm fit within the broader Creative Services or Marketing team.

Portfolio Review Tips:

• Showcase Process: Beyond polished final designs, include brief explanations of the brief, your thought process, design challenges, and how you arrived at the final solution. This demonstrates operational thinking.

• Brand Adaptability: Highlight projects where you successfully adapted designs to different brand guidelines or for various media (print vs. digital). This is critical for this role.

• Request Management Examples: If possible, include examples of how you managed multiple requests or projects with competing deadlines, demonstrating your organizational skills.

• Highlight Collaboration: If any projects involved significant collaboration, mention your role and how you communicated with stakeholders to achieve the desired outcome.

Challenge Preparation:

• Be prepared to discuss how you would handle a typical request from a hotel for, say, a new menu design or promotional signage, detailing your process from brief intake to delivery.

• Practice articulating your design choices and how they align with brand strategy and operational objectives.

• Research Melia Hotels International's current branding and recent marketing campaigns to demonstrate genuine interest and understanding of their visual identity.

📝 Enhancement Note: For a role with operational responsibilities within a creative team, interviewers will look for a blend of creative talent and process discipline. Candidates should be ready to discuss not just what they designed, but how they managed the design process, handled feedback, and ensured efficient delivery.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide range of graphic assets.

• Microsoft Office Suite: Necessary for presentations (PowerPoint), document creation (Word), and data handling (Excel).

Analytics & Reporting:

CRM & Automation:

• Request Management Systems: Proficiency in using internal tools for submitting, tracking, and managing creative requests from hotels. This is a critical operational component.

• Project Management Tools: Familiarity with tools like Asana, Trello, or similar for organizing tasks, deadlines, and team collaboration.

📝 Enhancement Note: The emphasis on "established tools" for managing requests implies that familiarity with project management or ticketing systems is highly relevant. While not explicitly listed as "CRM," the function of managing client (hotel) requests through a system is analogous.

👥 Team Culture & Values

Operations Values:

• Service Excellence: A strong commitment to providing prompt, high-quality creative services to internal hotel clients.

• Proactivity & Initiative: Encouraging team members to anticipate needs and take ownership of their tasks and projects.

• Attention to Detail: Ensuring accuracy and brand consistency in all visual outputs.

• Collaboration & Teamwork: Working effectively within the Creative Services team and with external hotel stakeholders.

• Adaptability: Being able to adjust designs and workflows based on changing brand needs, feedback, or operational requirements.

Collaboration Style:

• Internal Team Collaboration: Designers will likely work closely together, sharing feedback, resources, and potentially collaborating on larger projects.

• External Stakeholder Communication: A professional and responsive approach to communicating with hotel teams, understanding their needs, and managing expectations.

• Process-Oriented: A culture that values clear processes for request submission, review, and delivery to ensure efficiency and consistency.

📝 Enhancement Note: Melia's stated values of "equality," "diversity," and "sustainability" are important cultural indicators. Within the Creative Services team, the operational focus on service delivery and efficiency will be paramount, supported by a collaborative and proactive attitude.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Demands with Operational Efficiency: Juggling multiple hotel requests with varying deadlines and creative briefs while maintaining high-quality output and adhering to brand standards.

• Managing Diverse Brand Guidelines: Ensuring accurate application of distinct brand identities for numerous Melia properties.

• Remote Stakeholder Communication: Effectively communicating and gathering feedback from hotel teams who may not be in the same location.

• Keeping Pace with Digital Trends: Continuously updating skills and knowledge to create relevant and engaging digital content.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to enhance skills in specialized areas of graphic and digital design.

• Brand Management Acumen: Deepening understanding of brand strategy and application across a large portfolio.

• Process Optimization: Contributing to the improvement of the Creative Services workflow and request management systems.

• Cross-Brand Exposure: Gaining experience with a wide array of hotel brands within the Melia portfolio.

📝 Enhancement Note: This role offers a unique blend of creative execution and operational process management. Candidates who embrace the challenges of managing diverse stakeholder needs and complex brand requirements within a structured environment will find significant growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for managing a creative request from initial brief to final delivery, especially when dealing with multiple stakeholders." (Focus on workflow, communication, and issue resolution.)

• "How do you ensure brand consistency across different design projects and formats for various hotel properties?" (Highlight understanding of brand guidelines and quality control.)

Company & Culture Questions:

• "What do you know about Melia Hotels International and its brands?" (Research their portfolio, mission, and values.)

• "How do you contribute to a collaborative team environment, especially when working on shared projects or in a service-oriented department?" (Emphasize teamwork and communication.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project, clearly outline the brief, your role, the challenges, your design process, the solution, and the outcome (if measurable).

• Quantify Impact (if possible): If any of your designs led to measurable results (e.g., increased engagement, successful event promotion), highlight these metrics.

• Demonstrate Process: Be ready to walk through your thought process, showing sketches, mood boards, or iterations if relevant, to illustrate your problem-solving approach.

• Align with Melia: Briefly explain why your skills and experience are a good fit for Melia's brand and operational needs.

📝 Enhancement Note: Interviewers will be looking for a candidate who can blend creative flair with a systematic, operations-minded approach to managing work and serving internal clients. Be prepared to discuss both the 'art' and the 'process' of design.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on the Melia Careers website.

• Customize Your Resume: Tailor your resume to highlight experience in graphic design, digital content creation, brand guideline adherence, and any experience managing creative requests or working in a service-oriented environment. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest projects that best showcase your versatility in design, your understanding of brand application, and your ability to manage projects from concept to completion. Ensure it's easily accessible online.

• Prepare for the Interview: Research Melia Hotels International, its brands, and its company culture. Practice articulating your design process and how you handle operational aspects of creative work. Be ready to discuss your portfolio in detail.

• Understand the Role's Operational Aspect: Focus your preparation on how you can contribute to efficient workflow, clear communication with hotel stakeholders, and consistent delivery of high-quality creative assets.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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