Graphic Designer (016 -1200)

📍 Job Overview

Job Title: Graphic Designer (016 -1200)

Company: Hunt St

Location: Metro Manila, Philippines

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: August 09, 2026

Experience Level: Mid-Level

Remote Status: Fully Remote

🚀 Role Summary

• This role is critical for generating compelling B2B marketing assets to drive franchise recruitment campaigns for Australian brands.

• You will be responsible for designing a variety of digital and print collateral, ensuring adherence to established brand systems and targeting Western audiences, particularly in Australia.

• Success hinges on strong design fundamentals, proficiency in design software, and the ability to translate creative briefs into high-converting campaign materials.

• This is an independent contractor role, emphasizing outcomes and project deadlines over rigid hour-by-hour tracking, with flexibility in managing your schedule.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities clearly indicate a role deeply integrated with marketing operations and GTM strategy, specifically focused on franchise recruitment campaigns. The emphasis on B2B marketing assets, paid social, display advertising, landing pages, and email marketing positions this role within the broader scope of marketing operations and GTM execution. The requirement for experience with multiple brands and extending brand systems also points to a need for strategic marketing operations thinking.

📈 Primary Responsibilities

• Design and produce creative assets for Meta (Facebook & Instagram) franchise recruitment campaigns, optimizing for engagement and conversion.

• Develop Google Display and Performance Max creative, ensuring all required sizes and formats are met to maximize ad reach and impact.

• Design high-converting landing pages, website assets, and email marketing campaigns that align with client brand identities and drive lead generation.

• Create professional brochures, presentation decks, campaign collateral, and other branded marketing materials that support franchise growth initiatives.

• Apply and extend established brand systems for a portfolio of Australian brands, maintaining visual consistency and brand integrity across all deliverables.

• Accurately interpret creative briefs from clients and stakeholders, translating strategic objectives into polished, campaign-ready design assets.

• Collaborate effectively with internal teams and external stakeholders to ensure high-quality creative output is delivered within agreed project timelines and budget constraints.

📝 Enhancement Note: The responsibilities are highly specific to B2B marketing and franchise recruitment, requiring more than just aesthetic design. The emphasis on "high-converting landing pages," "paid social campaigns," and "campaign-ready assets" indicates a need for a results-oriented approach, aligning with marketing operations objectives of driving measurable business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and design education is expected.

Experience: 3–5 years of professional graphic design experience, with a preference for agency or in-house marketing team environments that have managed multiple brands and B2B campaigns.

Required Skills:

• Proven experience designing for B2B or corporate markets, with a portfolio specifically showcasing work for Western audiences, particularly Australian clients.

• Demonstrated expertise in designing creative assets for paid social advertising (Meta platforms) and display advertising campaigns.

• High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience utilizing Figma and/or Canva for collaborative design, template creation, and team-ready asset handovers.

• Ability to meticulously apply and extend established brand guidelines, ensuring consistent brand representation across diverse marketing materials.

• Excellent visual design skills with a keen eye for detail, composition, and sophisticated typography.

• Strong written and verbal communication skills, with a proven ability to accurately interpret and execute creative briefs. Preferred Skills:

• Experience in creating short-form video content for social media platforms like Reels, TikTok, and YouTube Shorts.

• Familiarity with motion graphics and the creation of animated advertising assets.

• Basic understanding of HTML and CSS, particularly for effective email and landing page development and handovers.

• Prior experience supporting franchise networks or designing marketing materials across multiple distinct brands.

📝 Enhancement Note: The requirement for a portfolio showcasing "refined, contemporary work for Western audiences, particularly Australian audiences" is a critical differentiator. This goes beyond general design skills and necessitates an understanding of market-specific aesthetics and marketing nuances relevant to the Australian B2B landscape. The mention of Figma/Canva for "collaborative, team-ready templates" also points towards a need for efficient workflow integration within a remote team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct B2B or corporate design projects, with a strong emphasis on those targeting Australian or similar Western markets.

• Include examples of paid social media ad creative (e.g., Facebook, Instagram) and Google Display/Performance Max ad units, demonstrating an understanding of platform specifications and effective design principles.

• Present at least one case study of a high-converting landing page or email marketing campaign design, highlighting the strategic thinking behind the layout and user experience.

• Provide examples of brand collateral such as brochures, presentation decks, or campaign guides, demonstrating the ability to apply and extend existing brand systems consistently.

• If applicable, include examples of motion graphics, short-form video, or animated assets to showcase expanded creative capabilities. Process Documentation:

• Clearly articulate your design process for a typical B2B marketing campaign, from brief interpretation to final asset delivery.

• Demonstrate how you manage feedback and revisions from stakeholders, ensuring clear communication and efficient iteration cycles.

• Detail your approach to maintaining brand consistency across multiple projects and brands, outlining any systems or checks you employ.

• Explain your workflow for creating and managing design templates, particularly using tools like Figma or Canva for collaborative purposes.

📝 Enhancement Note: For a role like this, the portfolio isn't just a collection of pretty pictures. It needs to demonstrate a strategic understanding of B2B marketing, conversion-focused design, and brand system management. The request for process documentation within the portfolio adds another layer, requiring candidates to articulate their methodology and how they ensure efficiency and quality in their workflow.

💵 Compensation & Benefits

Salary Range: $1,500 - $2,500 AUD per month.

• Methodology: This range is directly provided in the job description. For context, this translates to approximately ₱45,000 - ₱75,000 PHP per month, based on current exchange rates (assuming ~1 AUD = 30 PHP). This is a competitive rate for experienced freelance/contract graphic designers in the Philippines, reflecting the specialized B2B and Western market focus.

Benefits:

• Flexibility: As an independent contractor, you have flexibility in managing your work schedule to meet agreed outcomes and project deadlines.

• Remote Work: 100% remote engagement, allowing you to work from home.

• Direct Client Engagement: Engaged directly by the client, not through an outsourcing agency, offering a more direct relationship and understanding of the business.

• International Exposure: Opportunity to work with Australian businesses and gain experience in the Australian market's creative and marketing demands.

Working Hours: The role is expected to align with Australian business hours (approximately 9 AM - 5 PM, Monday to Friday, AEST/AEST). However, as an independent contractor, you will have flexibility in managing your time to deliver agreed outcomes and meet project deadlines. This typically implies a commitment of around 40 hours per week.

📝 Enhancement Note: The salary is provided in AUD, which is a key detail for candidates in the Philippines. The conversion to PHP is provided for practical understanding. The "benefits" are characteristic of contractor roles, emphasizing flexibility and remote work, rather than traditional employee benefits like health insurance or paid time off, which are generally not included in independent contractor agreements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Development & Franchise Growth Consulting. The client specializes in helping Australian companies expand through franchise models and business development strategies.

Company Size: The description implies a growing firm with a portfolio of clients, likely a medium-sized business or consultancy focused on strategic growth. Hunt St, the hiring platform, facilitates hiring for multiple clients, suggesting a network of opportunities.

Founded: Not explicitly stated, but the client's focus on established strategies like franchising suggests a company with operational experience and a track record.

Team Structure:

• You will be working directly with the client's team, which likely includes franchise consultants, business development managers, and marketing strategists.

• Collaboration will be cross-functional, involving marketing, sales, and business development professionals within the client organization.

• As an independent contractor, you'll operate with a degree of autonomy but within the client's project frameworks and team communications. Methodology:

• Data-Driven Creative: The emphasis on "high-converting landing pages," "paid social," and "Performance Max" indicates a data-driven approach to creative asset development, where design choices are informed by performance metrics and campaign objectives.

• Strategic Brand Extension: The need to "apply and extend established brand systems" highlights a methodology focused on maintaining brand integrity while strategically adapting creative for specific recruitment campaigns.

• Outcome-Oriented Delivery: The independent contractor model underscores a focus on delivering agreed-upon outcomes and project milestones, prioritizing results over time spent.

Company Website: [Hunt St is the hiring platform; the client's website is not directly provided but can be inferred as an Australian business development/franchise consultancy.]

📝 Enhancement Note: The client's focus on franchise growth and B2B marketing is crucial. This means the graphic design work is not just about aesthetics but about driving tangible business outcomes like franchise recruitment. Candidates should understand this business context to create more effective creative.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role requires 3-5 years of experience and the ability to work independently within established brand systems and project scopes. It's an execution-focused role that contributes directly to marketing and sales operations.

Reporting Structure: You will report to a Marketing Manager or Project Lead within the client's organization. While an independent contractor, regular check-ins and feedback sessions will be part of the engagement to ensure alignment with project goals and brand standards.

Operations Impact: Your work will directly influence the effectiveness of franchise recruitment campaigns, impacting lead generation, brand visibility, and ultimately, the client's business expansion strategies. High-quality, targeted creative is essential for attracting potential franchisees and supporting the client's GTM efforts.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in B2B marketing design, specifically within the franchise and business development sectors.

• Platform Proficiency: Enhance skills in designing for advanced digital advertising platforms like Google Performance Max and Meta's paid social suite.

• Brand System Mastery: Develop advanced capabilities in managing and extending complex brand systems across multiple client accounts.

• Video & Motion Graphics: Potential to expand into video editing and motion graphics if preferred skills are developed and demonstrated.

• Client Relationship Management: Building strong relationships with Australian clients can lead to ongoing contract work and potential referrals.

📝 Enhancement Note: While this is a contractor role, the "growth opportunities" are framed around skill development and specialization within a niche B2B marketing area. This is valuable for a designer looking to build a specialized portfolio and expertise. The "Operations Impact" section highlights how design contributes to broader GTM and business development goals.

🌐 Work Environment

Office Type: This is a 100% remote role. There is no physical office requirement.

Office Location(s): The role is based in the Philippines, with a focus on candidates in Metro Manila, to align with the client's need for specific regional talent and potential for future collaboration.

Workspace Context:

• Home Office: You will be expected to have a reliable home office setup with your own equipment and necessary software.

• Digital Collaboration: Communication and collaboration will occur primarily through digital channels, likely including video conferencing, project management tools, and instant messaging platforms.

• Independent Work: The environment supports independent work, requiring self-discipline, time management, and proactive communication to ensure project success.

Work Schedule: While the role requires alignment with Australian business hours (approx. 9 AM - 5 PM, Monday to Friday, AEST/AEST) for collaboration, the independent contractor agreement offers flexibility in how you manage your time to deliver outcomes. This means you might structure your week to accommodate collaborative meetings while completing tasks during hours that suit you best, as long as deadlines are met.

📝 Enhancement Note: The emphasis on "own equipment and software" is a standard for independent contractor roles. The need to align with Australian business hours for collaboration is a critical point for candidates to consider regarding their daily schedule management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of submitted applications, focusing on portfolio quality, relevant experience, and alignment with B2B/Western market design requirements.

• Skills Assessment: A practical design assessment will be administered, likely involving the use of an existing brand system to create specific campaign assets. This is a key differentiator for this role.

• Interview(s): Interviews with the client's hiring team to discuss your experience, design approach, portfolio, and how you handle creative briefs and collaboration.

• Final Evaluation: Assessment of your fit with the client's culture, your ability to deliver outcomes, and your understanding of their business objectives.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2B or corporate design projects that specifically highlight your experience with Western audiences and franchise recruitment campaigns.

• Showcase Process: For each project, briefly explain the brief, your strategic approach, the challenges faced, and the resulting outcomes (e.g., increased engagement, lead generation).

• Highlight Brand System Application: Clearly demonstrate how you've applied and extended brand guidelines, showcasing your ability to maintain consistency and adapt creatively.

• Include Digital Ad Examples: Ensure your portfolio features examples of paid social ads and display ads, detailing the platform and purpose.

• Professional Presentation: Organize your portfolio in a clean, easily navigable format (PDF or professional website).

Challenge Preparation:

• Brand System Analysis: Familiarize yourself with common brand guideline structures and practice extending them creatively.

• B2B Marketing Principles: Refresh your understanding of B2B marketing objectives, particularly in franchise recruitment.

• Platform Best Practices: Review design best practices for Meta Ads, Google Display, and landing pages.

• Communication Skills: Prepare to articulate your design decisions clearly and concisely, explaining the rationale behind your creative choices.

📝 Enhancement Note: The "practical design assessment using an existing brand system" is a significant part of the recruitment process. Candidates should be prepared to demonstrate their ability to work within constraints and apply design principles to real-world scenarios. This is a key differentiator and a strong indicator of the client's focus on practical application and brand consistency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design tasks (Photoshop, Illustrator, InDesign). Proficiency is non-negotiable.

• Figma: Required for collaborative design, creating team-ready templates, and potentially prototyping.

• Canva: Preferred for collaborative template creation, especially for stakeholders who may not have advanced design software.

Analytics & Reporting: While not a primary design tool, understanding how design impacts campaign performance metrics (e.g., CTR, conversion rates) is crucial. Familiarity with reporting from platforms like Meta Ads Manager or Google Ads would be beneficial.

CRM & Automation: Not directly relevant to the graphic designer's core tasks, but understanding how marketing assets are deployed through CRM or marketing automation platforms can provide context.

📝 Enhancement Note: The explicit mention of Figma and Canva, alongside Adobe Creative Suite, indicates a modern workflow focused on collaboration and efficiency. Candidates should be comfortable with these tools, especially for template creation and team handovers.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: Focus on delivering creative assets that achieve specific campaign objectives, such as franchise recruitment.

• Brand Integrity: Commitment to upholding and extending brand systems with precision and consistency.

• Collaboration: Ability to work effectively with remote teams and stakeholders, providing clear communication and feedback.

• Efficiency & Agility: Capacity to manage time effectively, deliver on deadlines, and adapt to evolving project requirements.

• Professionalism: Maintaining a high standard of work and conduct as an independent contractor representing the client.

Collaboration Style:

• Digital First: Primarily collaborative through digital tools and platforms.

• Proactive Communication: Expectation to proactively communicate progress, challenges, and seek clarification when needed.

• Feedback Integration: Openness to receiving and incorporating feedback to refine creative output.

• Cross-functional Interaction: Opportunity to interact with marketing strategists, business development professionals, and potentially client representatives.

📝 Enhancement Note: The values emphasize a results-driven, collaborative, and professional approach expected in remote, client-facing contractor roles. The "Brand Integrity" value is particularly important given the client's focus on managing multiple brands.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to Multiple Brands: The need to quickly understand and consistently apply diverse brand systems for various clients can be challenging.

• Western Market Nuances: Designing for Australian B2B audiences requires an understanding of cultural context, marketing trends, and aesthetic preferences that may differ from local norms.

• Remote Collaboration Dynamics: Effectively collaborating and communicating with a remote team and stakeholders across different time zones requires strong organizational and communication skills.

• Outcome-Based Pressure: Working in an independent contractor role with an outcome-based model means performance is directly tied to project success and client satisfaction.

Learning & Development Opportunities:

• Niche Specialization: Develop deep expertise in B2B marketing design, specifically for franchise recruitment and business development.

• Advanced Digital Advertising Creative: Gain hands-on experience designing for sophisticated platforms like Performance Max and advanced Meta ad formats.

• Cross-Cultural Design Acumen: Enhance understanding of international design markets and client expectations.

• Portfolio Expansion: Build a robust portfolio of successful B2B campaigns for Western markets, increasing marketability for similar roles.

📝 Enhancement Note: The challenges are framed in a way that highlights learning opportunities. For instance, adapting to multiple brands can be seen as a chance to develop versatility and efficient brand management skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief for a franchise recruitment campaign into initial design concepts." (Preparation: Outline your workflow, emphasizing how you interpret objectives, research target audiences, and brainstorm ideas.)

• "How do you ensure brand consistency when working across multiple distinct client brands, especially when extending existing systems?" (Preparation: Discuss your approach to brand guideline adherence, asset management, and any templating strategies you use.)

• "Walk us through a B2B marketing campaign you designed that achieved strong results. What were the objectives, your design contribution, and the outcomes?" (Preparation: Select a relevant project from your portfolio and be ready to discuss metrics and strategic impact.) Company & Culture Questions:

• "What interests you about working with Australian businesses and the franchise recruitment sector?" (Preparation: Research Hunt St's mission and the client's business model. Show genuine interest in their growth strategies.)

• "How do you manage your time and prioritize tasks when working remotely and juggling multiple projects or clients?" (Preparation: Highlight your organizational skills, time management techniques, and commitment to meeting deadlines.)

• "How do you approach receiving and implementing feedback on your designs, especially from stakeholders who may have differing opinions?" (Preparation: Emphasize your open-mindedness, ability to articulate design rationale, and focus on collaborative problem-solving.) Portfolio Presentation Strategy:

• Highlight B2B & Western Market Relevance: Ensure the projects you present directly showcase your experience with B2B clients and Western market aesthetics.

• Focus on Conversion: For digital assets like ads and landing pages, emphasize how your design choices were intended to drive conversions or engagement.

• Demonstrate Brand System Mastery: Point out specific examples of how you applied and extended brand guidelines, showing attention to detail and strategic thinking.

• Tell a Story: For each project, provide context: the problem, your solution (design), and the result. Make it a narrative.

• Be Ready for the Assessment: Rehearse your approach to the practical design assessment, focusing on understanding the brief and applying brand rules effectively.

📝 Enhancement Note: The interview preparation focuses on demonstrating practical skills, strategic thinking, and cultural fit. The emphasis on the design assessment means candidates should be ready to "show, don't just tell" their design capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature 3-5 of your strongest B2B or corporate design projects that specifically target Western audiences (especially Australian). Ensure examples of paid social ads, display ads, and landing pages are included.

• Resume Optimization: Update your resume to highlight your 3-5 years of experience, proficiency in Adobe Creative Suite, Figma, and/or Canva, and any experience with B2B marketing, franchise recruitment, or working with multiple brands. Use keywords like "B2B marketing," "franchise recruitment," "paid social," "display advertising," and "brand systems."

• Prepare for the Design Assessment: Anticipate a practical design test. Practice working within established brand guidelines and creating campaign assets under timed conditions. Familiarize yourself with common brand extension exercises.

• Research the Client's Business: Understand the client's focus on franchise growth and business development strategies. This will help you tailor your responses and demonstrate a deeper understanding of their needs during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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