Graphic & Brand Designer

📍 Job Overview

Job Title: Graphic & Brand Designer

Company: Fortis

Location: Greenville, South Carolina, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-08-31

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for translating Fortis's vision of legendary service in secure private travel into compelling visual narratives across all brand touchpoints.

• The Graphic & Brand Designer will be responsible for the end-to-end creation and maintenance of both digital and print assets, ensuring a consistent and premium brand experience for clients.

• This position requires a blend of creative design expertise, strategic thinking, and a deep understanding of branding principles to support marketing and business objectives.

• Collaboration with the branding team and internal stakeholders is key to effectively communicating ideas, enhancing client experience, and refining the Fortis brand identity.

📝 Enhancement Note: While the input specifies "Graphic & Brand Designer," the operational context suggests a role that bridges creative execution with brand strategy support, aligning with "Marketing & Design Operations." The emphasis on client experience and brand consistency points to a need for meticulous process adherence and a strong understanding of how design impacts business outcomes, a hallmark of operations roles.

📈 Primary Responsibilities

• Develop and maintain a comprehensive suite of digital and print assets that visually embody the Fortis brand and elevate the client experience.

• Collaborate closely with the branding team and internal departments to conceptualize and execute visual communications that effectively translate business objectives and project requirements.

• Manage the lifecycle of assigned creative projects, from initial concept development through final delivery, ensuring strict adherence to brand standards, project goals, and established timelines.

• Contribute to the continuous enhancement and refinement of the Fortis brand identity by offering thoughtful design recommendations, demonstrating keen attention to detail, and proposing solutions that strengthen the client journey.

• Provide expert recommendations on design, layout, branding strategies, and print production specifications for all allocated projects, ensuring optimal visual impact and brand alignment.

• Partner cross-functionally with various Fortis teams to transform abstract ideas, complex information, and service offerings into clear, engaging, and consistently branded visual experiences.

• Apply advanced design principles and meticulous attention to detail to ensure that all client-facing and internal assets reflect the superior quality, unwavering consistency, and professional integrity synonymous with the Fortis brand.

📝 Enhancement Note: The responsibilities highlight a need for systematic project management and adherence to brand guidelines, typical of operations roles that ensure consistency and efficiency in creative output. The emphasis on "translating ideas into effective visual communications" and "managing projects from concept through completion" points to process-driven execution.

🎓 Skills & Qualifications

Education: Bachelor's degree in graphic design, visual communication, or a related field, or equivalent practical experience.

Experience: 3+ years of professional design experience, with a strong preference for candidates with backgrounds in agency environments, in-house marketing departments, or industries focused on luxury, hospitality, or exceptional client experiences.

Required Skills:

• Profound understanding of branding principles, visual communication strategies, and foundational design theory.

• Proven experience in creating high-quality digital and print materials, including a solid grasp of print production processes, material selection (paper stocks, finishes), file preparation, and specifying production requirements.

• High-level proficiency in industry-standard design software, specifically Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated experience with WordPress for content management and website updates.

• Excellent written and verbal communication skills, coupled with strong organizational and project management capabilities, enabling effective prioritization and timely delivery of multiple tasks.

• Exceptional attention to detail, sound professional design judgment, and the ability to consistently apply and uphold brand standards across diverse formats and client touchpoints.

• A proactive and curious mindset, with a strong desire and demonstrated ability to continuously learn, grow, and refine both creative and technical competencies. Preferred Skills:

• Familiarity with marketing automation platforms such as HubSpot.

• Experience with document management and proposal software like PandaDoc.

• Knowledge of email marketing platforms such as Mailchimp.

• Proficiency in collaborative productivity suites like Google Workspace.

• Experience with project management and task tracking tools such as Asana.

• Understanding of luxury branding, hospitality sector aesthetics, or client-experience-focused design challenges.

📝 Enhancement Note: The requirement for experience with specific software like HubSpot, PandaDoc, Mailchimp, Google Workspace, and Asana indicates a need for the candidate to be adept at integrating design outputs into broader marketing and operational workflows, a key expectation for operations-aligned roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of high-quality digital and print design projects that demonstrate a strong understanding of branding principles and visual communication.

• Include case studies or detailed project descriptions for at least 2-3 significant projects that highlight your role, design process, and the impact of your work on business objectives or client experience.

• Projects should reflect experience with premium aesthetics, attention to detail, and adherence to brand guidelines, ideally from luxury, hospitality, or client-service-oriented environments.

• Ensure portfolio samples clearly illustrate proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and demonstrate an understanding of print production specifications. Process Documentation:

• Provide examples or descriptions of how you manage creative projects from concept to completion, including your workflow for brief interpretation, concept development, revisions, and final asset delivery.

• Detail your approach to maintaining brand consistency across various platforms and touchpoints, including how you ensure brand standards are met and how you handle feedback and revisions.

• Illustrate your understanding of print production processes, including how you prepare files for print, liaise with vendors, and ensure quality control for physical collateral.

• Demonstrate how you integrate design work with other business systems (e.g., WordPress, HubSpot) and collaborate with cross-functional teams to achieve project goals.

📝 Enhancement Note: The explicit requirement for a portfolio and the mention of "process documentation" in the context of managing creative projects strongly suggest that candidates will be evaluated not just on aesthetic output, but on their ability to execute design tasks efficiently and systematically, aligning with operations best practices.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic & Brand Designer with 3+ years of experience in Greenville, South Carolina, the estimated salary range is $55,000 - $75,000 annually. This estimate considers the cost of living in Greenville and the specific requirements of a luxury/hospitality-focused brand.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO) including vacation, sick leave, and holidays.

• Retirement savings plan with company match.

• Opportunities for professional development and continuing education in design and branding.

• Potential for performance-based bonuses or incentives.

• Access to company-provided resources and technology for design work.

Working Hours: This is a full-time, on-site position. Standard working hours are 40 hours per week, typically Monday through Friday, with potential for occasional overtime depending on project demands.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for this role and location. Actual salary will be determined by the company based on candidate experience, qualifications, and internal equity. The mention of "legendary level of service" and "secure private travel" suggests a premium industry where compensation may reflect specialized skills and high standards.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Private Travel Services, focusing on secure and exceptional client experiences.

Company Size: Fortis operates with a team that is focused on delivering a high-touch, personalized service, suggesting a company size that allows for close collaboration and individual impact, likely within the small to medium-sized business range (50-250 employees).

Founded: Fortis was founded with a clear vision to redefine service in its niche, implying a culture that values innovation, a commitment to excellence, and a forward-thinking approach to client engagement.

Team Structure:

• The Graphic & Brand Designer will report to the Director of Marketing and work closely with a dedicated branding team.

• Collaboration is expected with various internal departments, including operations, client relations, and potentially executive leadership, to ensure brand consistency across all client touchpoints.

• The team structure likely emphasizes cross-functional synergy, where each member's contribution is vital to delivering a seamless and premium client experience. Methodology:

• Design processes are likely guided by a commitment to "truth, beauty, and goodness," suggesting an emphasis on integrity, aesthetic excellence, and positive impact in all visual communications.

• A data-informed approach may be used to understand client preferences and measure the effectiveness of design initiatives, ensuring that creative output aligns with business objectives and client satisfaction.

• Workflow optimization is crucial to ensure timely delivery of high-quality assets that consistently represent the Fortis brand, reflecting a dedication to operational efficiency within creative functions.

Company Website: https://fortis.co

📝 Enhancement Note: The company's vision and values ("Inspired by God’s masterful care," "caring like a 5-star concierge," "bringing truth, beauty, and goodness") suggest a culture that prioritizes integrity, exceptional service, and a commitment to quality. This will likely influence the design aesthetic and communication style expected from the Graphic & Brand Designer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring 2-5 years of dedicated professional experience. It offers an opportunity to deepen expertise in graphic design and brand management within a specialized, high-service industry. The role is pivotal in executing the company's visual strategy and maintaining brand integrity.

Reporting Structure: The Graphic & Brand Designer will report to the Director of Marketing. This structure allows for direct guidance on strategic marketing initiatives and brand alignment, while also providing autonomy in creative execution.

Operations Impact: The Graphic & Brand Designer's work directly influences Fortis's brand perception, client acquisition, and client retention. By creating compelling and consistent visual communications, the role contributes significantly to establishing trust, conveying professionalism, and enhancing the overall client experience, thereby supporting business growth and operational excellence.

Growth Opportunities:

• Skill Specialization: Opportunities to develop advanced expertise in luxury branding, hospitality design, or specific digital/print production techniques.

• Cross-Functional Leadership: Potential to lead design aspects of major marketing campaigns or client-facing projects, collaborating with broader teams.

• Brand Stewardship: Grow into a more senior role responsible for evolving and safeguarding the Fortis brand identity across all platforms and touchpoints.

• Continuous Learning: Access to resources and encouragement to stay abreast of design trends, software advancements, and best practices in visual communication for high-end service industries.

📝 Enhancement Note: The emphasis on client experience and brand consistency within a luxury sector suggests that growth opportunities might involve taking on more strategic brand initiatives or leading design projects that have a direct impact on client satisfaction and business revenue, aligning with operational goals.

🌐 Work Environment

Office Type: This is an on-site position, requiring the designer to work from Fortis's Greenville, South Carolina office. The environment is likely designed to foster collaboration, creativity, and a professional atmosphere conducive to high-quality output.

Office Location(s): The primary office is located in Greenville, South Carolina (29601). This location provides a base for in-person collaboration with the marketing team and other internal stakeholders.

Workspace Context:

• The workspace is expected to be well-equipped with the necessary design software, hardware, and tools to facilitate efficient and high-quality creative work.

• Opportunities for direct interaction and collaboration with the Director of Marketing, branding team members, and other departmental colleagues will be readily available, fostering a dynamic and communicative work environment.

• The office setting will support the company's commitment to "setting the thermostat to joy" and fostering a positive, collaborative atmosphere where creative ideas can flourish.

Work Schedule: The standard work schedule is 40 hours per week, typically Monday through Friday. While core hours will be established, there may be flexibility to accommodate project deadlines and creative workflow, provided operational needs and collaboration requirements are met.

📝 Enhancement Note: The on-site requirement and emphasis on collaboration suggest that the company values in-person synergy for creative processes. The mention of "joy" and "5-star concierge" service hints at a positive, client-focused, and potentially fast-paced work environment where efficiency and quality are paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, relevant experience, and design aesthetic.

• Portfolio Presentation: Candidates will be asked to present their portfolio, discussing key projects, design rationale, and how their work aligns with Fortis's brand vision and client-centric values. Be prepared to articulate your creative process and problem-solving approach.

• Skills Assessment: Potential for a design exercise or case study focusing on a branding challenge relevant to Fortis's industry, assessing practical skills in Adobe Creative Suite and strategic thinking.

• Team/Cultural Fit Interview: Discussions with the Director of Marketing and potentially other team members to evaluate collaboration style, cultural alignment with Fortis's values (truth, beauty, goodness, joy, etc.), and communication skills.

• Final Interview: May involve senior leadership to discuss overall fit and long-term potential within the organization.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to create premium, client-focused designs, particularly those relevant to luxury, hospitality, or service industries. Highlight your work with Adobe Creative Suite and print production.

• Tell the Story: For each project, clearly articulate the brief, your design process, the challenges you faced, your solutions, and the impact of your work. Focus on how your design decisions supported business objectives or enhanced client experience.

• Demonstrate Brand Understanding: Show how you can interpret and apply brand guidelines consistently. If possible, include examples where you contributed to brand development or evolution.

• Highlight Collaboration: If applicable, provide examples of how you collaborated with teams or stakeholders to achieve design outcomes.

Challenge Preparation:

• Understand the Brand: Thoroughly research Fortis, its mission, values, target audience, and the luxury private travel sector.

• Practice Design Thinking: Be ready to discuss how you would approach a design challenge for a company like Fortis, focusing on strategic brand communication and client experience.

• Technical Proficiency: Ensure your Adobe Creative Suite skills are sharp, as you may be asked to demonstrate proficiency or complete a design task under timed conditions.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges underscores the operational need for candidates to demonstrate not only creative talent but also the ability to execute tasks efficiently and strategically, aligning with business objectives and brand standards.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design work, including Photoshop, Illustrator, and InDesign. Proficiency is non-negotiable for creating high-fidelity assets.

• WordPress: Required for website content management and updates, indicating a need for basic web design integration skills.

• Microsoft Office Suite / Google Workspace: For general productivity, internal communication, document creation, and collaboration.

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts website analytics (e.g., user engagement, conversion rates) is beneficial. Familiarity with basic analytics dashboards (e.g., Google Analytics) can provide context for digital asset performance. CRM & Automation:

• HubSpot: Preferred familiarity for understanding marketing workflows and integrating design assets into campaigns.

• PandaDoc: Preferred familiarity for creating and managing proposals and client-facing documents that may require design input.

• Mailchimp: Preferred familiarity for email marketing campaign design and asset integration.

• Asana: Preferred familiarity for project management, task tracking, and team collaboration on creative projects.

📝 Enhancement Note: The inclusion of tools like HubSpot, PandaDoc, Mailchimp, and Asana, in addition to core design software, points to an operational requirement for the designer to be integrated into broader marketing and project management systems, ensuring seamless workflow and efficient asset deployment.

👥 Team Culture & Values

Operations Values:

• Truth, Beauty, and Goodness: This core value suggests an emphasis on integrity in communication, aesthetic excellence in design, and a positive impact in all visual outputs. Operations professionals are expected to uphold these standards in their work.

• Caring like a 5-Star Concierge: This translates to a client-centric approach in all design work. Every asset should be crafted with the client's experience and satisfaction as a top priority, reflecting meticulous attention to detail and service excellence.

• Welcoming Challenges: The team culture embraces challenges as opportunities for growth and innovation. Designers are encouraged to approach complex design problems with creativity and resilience.

• Setting the Thermostat to Joy: This implies a positive, optimistic, and energetic work environment. Designers are expected to contribute to a joyful atmosphere through their work and interactions.

• Believing We Are Just Getting Started: This reflects a forward-thinking and growth-oriented mindset, encouraging continuous improvement and a proactive approach to design and brand development.

Collaboration Style:

• Cross-Functional Integration: Designers will collaborate closely with marketing, operations, and client relations teams, requiring clear communication and the ability to translate diverse needs into cohesive visual solutions.

• Feedback and Refinement: A culture of constructive feedback is expected, where designers are open to input and can iterate on designs to achieve the best possible outcomes.

• Shared Vision: The team works towards a unified brand vision, ensuring that all visual communications consistently represent Fortis's commitment to exceptional service and luxury.

📝 Enhancement Note: The company's stated values provide a strong framework for understanding expected behaviors and decision-making processes within the team. For operations-minded individuals, these values translate into a commitment to quality, client focus, problem-solving, and positive team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Luxury Service into Visuals: Effectively capturing the essence of "legendary level of service" and "secure private travel" through design requires a nuanced understanding of luxury aesthetics and client discretion.

• Maintaining Brand Consistency: Ensuring that a high standard of visual identity is maintained across a diverse range of print and digital touchpoints requires meticulous process management and a keen eye for detail.

• Balancing Creative Vision with Business Needs: Integrating artistic creativity with strategic marketing objectives and operational constraints demands strong problem-solving and negotiation skills.

• Adapting to Evolving Client Expectations: The luxury travel sector is dynamic; staying ahead of design trends and client preferences while adhering to brand integrity will be an ongoing challenge.

Learning & Development Opportunities:

• Specialized Design Workshops: Opportunities to attend workshops focusing on luxury branding, print production techniques, or advanced digital design for high-end markets.

• Industry Conferences: Potential to attend relevant design or marketing conferences to gain insights into industry best practices and emerging trends.

• Cross-Departmental Exposure: Gaining a deeper understanding of Fortis's operational processes and client service methodologies to inform design strategy.

• Mentorship: Opportunities to learn from senior marketing or design leaders within Fortis, fostering career growth and skill development.

📝 Enhancement Note: The challenges listed are common in operations-adjacent creative roles, emphasizing the need for process-driven solutions, strategic thinking, and continuous adaptation. Growth opportunities are framed around skill enhancement and strategic involvement, aligning with operational career paths.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing marketing collateral for a luxury private travel company that emphasizes discretion and security?" - Prepare to discuss your understanding of the brand's core values and how you'd translate them visually, focusing on elegance, trust, and exclusivity.

• "Describe a time you had to manage multiple design projects with competing deadlines. What was your process for prioritization and delivery?" - Focus on your project management skills, workflow optimization, and how you ensure quality under pressure.

• "How do you ensure brand consistency across various digital and print platforms? Can you give an example?" - Highlight your understanding of brand guidelines, your systematic approach to asset creation, and your attention to detail. Company & Culture Questions:

• "What resonates with you about Fortis's mission and values (e.g., truth, beauty, goodness, joy)?" - Demonstrate genuine interest and connect your personal values or design philosophy to the company's ethos.

• "How do you contribute to a positive and collaborative team environment?" - Share examples of your teamwork, communication style, and how you handle constructive feedback.

• "How do you see design supporting our goal of providing a 'legendary level of service'?" - Think about how visual communication can enhance the client journey, build trust, and reinforce the brand's premium positioning. Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the objective, your role, the design process, key challenges, your creative solutions, and the outcome or impact.

• Quantify Impact: Where possible, use metrics or client feedback to demonstrate the effectiveness of your designs (e.g., increased engagement, positive client response).

• Showcase Process: Detail your thought process, including initial concepts, iterations, and how you arrived at the final design. This demonstrates your problem-solving abilities.

• Highlight Technical Skills: Be prepared to discuss the tools and techniques you used, especially your proficiency with Adobe Creative Suite and your understanding of print production.

📝 Enhancement Note: The interview preparation focuses on assessing not just design skills, but also strategic thinking, operational efficiency, and cultural alignment, which are critical for roles that bridge creative execution with business objectives.

📌 Application Steps

To apply for this Graphic & Brand Designer position:

• Submit your application through the provided link on the Fortis careers page.

• Customize Your Resume: Tailor your resume to highlight experience in graphic design, brand development, print production, and proficiency with Adobe Creative Suite and other relevant software (WordPress, HubSpot, etc.). Emphasize achievements related to client experience and brand consistency.

• Curate Your Portfolio: Ensure your portfolio is easily accessible (via link or PDF) and showcases your best work relevant to luxury, hospitality, or client-focused service industries. Select projects that demonstrate your design process, strategic thinking, and brand adherence.

• Prepare Your Portfolio Presentation: Practice walking through 2-3 key projects, articulating your design rationale, problem-solving approach, and the impact of your work. Be ready to discuss how your designs align with Fortis's values and mission.

• Research Fortis: Thoroughly understand Fortis's vision, values, target market, and the luxury private travel industry. This will enable you to articulate your fit and ask insightful questions during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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