🏖️Graphic Designer - Job Code: 1788218859082

📍 Job Overview

Job Title: Graphic Designer

Company: Coconut

Location: Philippines

Job Type: Contract (Part-time)

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-02

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Execute high-impact visual design for marketing emails, landing pages, and social media campaigns, directly supporting Go-To-Market (GTM) strategies.

• Collaborate with CRO specialists and marketing teams to translate conversion-focused feedback into actionable design iterations for web assets.

• Manage and update print-ready files for packaging and promotional materials, ensuring brand consistency across all physical touchpoints.

• Develop branded mockups for various promotional items and trade-show collateral, enhancing brand visibility and engagement.

• Leverage a strong understanding of brand identity and visual storytelling to create compelling digital and print assets.

📝 Enhancement Note: This role is positioned as a Graphic Designer with significant overlap into marketing operations and GTM support, requiring a blend of creative execution and strategic application of design principles to drive business objectives. The focus on email, landing pages, and social media visuals indicates a direct contribution to customer acquisition and retention efforts.

📈 Primary Responsibilities

• Design and meticulously craft marketing emails from provided copy, focusing on optimal layout, typography hierarchy, image integration, and overall aesthetic appeal to drive engagement and conversions.

• Collaborate closely with the designated CRO hire to design, iterate, and refine landing pages, incorporating conversion-focused feedback and A/B testing insights to maximize performance.

• Update and maintain packaging, label, and print-ready insert files, ensuring accuracy, compliance, and adherence to brand guidelines for all physical product materials.

• Create compelling branded mockups for promotional items, such as tote bags and product-specific items, to support marketing initiatives and product launches.

• Develop visually engaging social media assets that align with brand messaging and campaign objectives, without requiring social media account management.

• Design occasional presentation decks, press or magazine materials, and trade-show collateral, including booth visuals and signage for events like Cosmoprof, to enhance brand presence.

📝 Enhancement Note: The responsibilities highlight a hands-on role focused on tactical design execution within a marketing and GTM context. The emphasis on collaboration with CRO and iterative design suggests a performance-driven approach to graphic design, where visual output is directly tied to measurable business outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional graphic design experience, with a strong portfolio showcasing work in digital marketing, email design, landing pages, and branding.

Required Skills:

• Photoshop/Canva/Figma Experience: Demonstrated proficiency in industry-standard design software for creating and editing a wide range of visual assets.

• Klaviyo Experience: Proven ability to design and execute marketing emails within the Klaviyo platform, understanding its capabilities for segmentation and automation.

• Monday.com Experience: Experience utilizing project management tools like Monday.com for task tracking, workflow management, and collaboration.

• Digital and Print Design Capability: Strong aptitude for both digital (web, social) and print design, ensuring brand consistency across all mediums.

• Brand Identity Understanding: Ability to quickly grasp and apply a specific brand's authentic, human, and non-luxury visual identity.

Preferred Skills:

• Experience with Air: Familiarity with the Air platform for asset management and collaboration.

• Landing Page Design & CRO Collaboration: Experience specifically designing landing pages with a focus on conversion rate optimization (CRO) and working with CRO specialists.

• Packaging & Print Design: Specific experience updating and creating print-ready files for packaging and promotional inserts.

• Social Media Visual Asset Creation: Proven ability to create effective visual content for social media platforms.

• Autonomous Project Execution: Demonstrated ability to take high-level direction and execute projects independently with minimal supervision.

• Proactive Communication: Excellent communication skills, with the ability to proactively escalate issues or seek clarification when blocked.

📝 Enhancement Note: The required skills are highly specific, emphasizing not just design software but also marketing automation platforms (Klaviyo), project management tools (Monday.com), and a specific client's brand aesthetic. This suggests the role requires a designer who can integrate seamlessly into a marketing operations workflow and adapt quickly to client needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Email Design: Include examples of marketing emails designed from scratch, showcasing layout, typography, imagery, and call-to-action effectiveness.

• Landing Page Iterations: Showcase examples of landing pages designed or updated, highlighting how feedback or CRO insights were incorporated.

• Print Asset Examples: Provide samples of print-ready files for packaging, labels, or promotional inserts, demonstrating attention to detail and print production knowledge.

• Social Media Visuals: Present a selection of social media graphics created for campaigns or brand promotion.

• Brand Mockups: Include examples of branded mockups for promotional items.

• Process Documentation (Optional but Recommended): Briefly outline your personal workflow for design projects, from brief to final delivery.

Process Documentation:

• Workflow Design & Optimization: Candidates are expected to demonstrate an understanding of design workflows that prioritize efficiency and quality, particularly in adapting to client-provided copy and feedback.

• System Integration: Show how you've integrated design work with marketing platforms like Klaviyo and project management tools like Monday.com.

• Performance Analysis: While not a direct analytics role, demonstrate an awareness of how your designs contribute to campaign performance metrics (e.g., click-through rates, conversion rates for landing pages).

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of skills within a marketing and e-commerce context. The emphasis on Klaviyo and CRO collaboration suggests a need for designers who understand the end-to-end marketing funnel, not just aesthetic creation.

💵 Compensation & Benefits

Salary Range: $650 - $750 USD per month.

Explanation for Estimate: This range is based on the provided monthly rate for a part-time (20 hours/week) remote Graphic Designer role in the Philippines, as specified by Coconut. This rate aligns with industry benchmarks for skilled remote professionals in similar roles in the region, considering the specified availability and the competitive nature of the talent market.

Benefits:

• Competitive Salary: A compensation package recognized for skills and experience.

• 13th Month Pay: An additional month's salary provided annually.

• Paid Time Off (PTO): 12 days of paid leave per year for personal use.

• US Holidays Off: 12 paid US holidays observed throughout the year.

• Maternity & Paternity Leave: Dedicated leave for new parents.

• Comprehensive Healthcare: Quality healthcare benefits for employees and their families.

• Life Insurance: Included with the full-time HMO plan for added peace of mind.

• Mental Health Support: Access to mental health consultations and wellness resources.

• Milestone Gifts & Birthday Treats: Celebratory gifts and acknowledgments for achievements and birthdays.

• Exciting Team Experiences: Participation in team-building activities, virtual events, and potential regional meetups.

• Supportive Network: Access to a community for learning, growth, and connection.

Working Hours: 20 hours per week, with a required time zone overlap of 2:00 PM - 7:00/8:00 PM Pacific Time. This translates to approximately 5:00 AM - 10:00/11:00 AM Philippine Standard Time (PST) on weekdays.

📝 Enhancement Note: The salary is presented as a monthly figure, typical for contract roles in the Philippines. The benefits package is comprehensive, aiming to provide a strong value proposition for remote talent, including health, wellness, and work-life balance provisions. The specified time zone overlap is critical for remote collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing & Recruitment / Remote Work Solutions. Coconut specializes in connecting businesses with remote talent, focusing on building reliable, long-term partnerships.

Company Size: Information not directly provided, but the need for specialized roles suggests a growing organization that values structured talent acquisition.

Founded: Information not directly provided, but the company's focus on modern remote work solutions implies a contemporary operational approach.

Team Structure:

• Virtual Professional Community: The company fosters a "Coconut Community" of remote professionals, suggesting a network-based approach to talent.

• Client-Centric Matching: The primary structure revolves around matching remote professionals with specific client needs, implying specialized teams or account managers for client success.

• Cross-Functional Collaboration: The role requires collaboration with client-side CRO hires and marketing teams, indicating a need for seamless integration into diverse client structures.

Methodology:

• Partnership-Focused: Coconut emphasizes "meaningful, reliable partnerships" over transactional placements.

• Talent Empowerment: The company aims to provide purpose and growth for its virtual professionals.

• Data-Driven Matching: Implicitly, matching talent to roles requires understanding client needs and candidate skills through a structured process.

Company Website: https://getcoconut.com/ (Derived from domain)

📝 Enhancement Note: Coconut operates as a facilitator and employer of remote talent, focusing on creating mutually beneficial relationships between businesses and their remote workforce. The culture likely emphasizes professionalism, reliability, and a forward-thinking approach to remote employment.

📈 Career & Growth Analysis

Operations Career Level: This role is situated at an intermediate level within the creative/design domain, requiring specialized technical skills and the ability to work autonomously on client projects. It’s a step beyond entry-level design, demanding a solid understanding of marketing applications.

Reporting Structure: The Graphic Designer will likely report to a Coconut Talent Manager for administrative aspects and directly to a client's Marketing Lead or Design Manager for project-specific direction and feedback.

Operations Impact: The Graphic Designer's work directly impacts client revenue by improving marketing campaign effectiveness (email, landing pages), enhancing brand perception through consistent visuals, and supporting sales enablement through trade-show and promotional materials. Their output is a critical component of the client's Go-To-Market strategy execution.

Growth Opportunities:

• Specialization: Deepen expertise in specific marketing design areas like email automation (Klaviyo) or CRO-focused landing page design.

• Client Relationship Management: Develop stronger client-facing skills and potentially take on more complex or leading design roles within client projects.

• Portfolio Expansion: Build a robust portfolio with diverse client work, showcasing successful project outcomes and a breadth of design applications.

• Skill Development: Leverage company-provided resources or personal initiative to learn new design tools, marketing technologies, or project management methodologies.

📝 Enhancement Note: While this is a contract role, the emphasis on "purpose and growth" within the Coconut Community suggests opportunities for skill development and potentially longer-term engagements or advancement within the network of clients. The role offers direct exposure to various client marketing operations.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely online, requiring a dedicated home office setup.

Office Location(s): The primary location requirement is within the Philippines, allowing for flexibility in choosing a specific city or region within the country, provided reliable internet access and adherence to the specified time zone overlap.

Workspace Context:

• Independent Work Environment: The role demands self-discipline and the ability to manage one's own workspace for optimal productivity.

• Digital Collaboration Tools: Reliance on communication and project management tools (e.g., Monday.com, possibly Slack or similar client-provided platforms) for day-to-day operations.

• Client-Specific Tools: Access to and proficiency in client-specific software like Klaviyo and Air are crucial for seamless integration.

Work Schedule: Part-time, 20 hours per week, with a mandatory daily overlap with Pacific Time (2:00 PM - 7:00/8:00 PM PST). This requires careful time management to balance personal life with client responsibilities.

📝 Enhancement Note: The remote nature of the role necessitates strong self-management and digital communication skills. The time zone requirement is a significant factor, requiring candidates to structure their workday around specific early morning hours in the Philippines.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Complete all three required items: English proficiency rating, Coconut VA Profile (resume in specific format), and a 1-minute introduction video.

• Initial Screening: Review of the application, resume format, video, and English proficiency.

• Skills Assessment/Technical Interview: Potential for a design challenge or a technical interview focusing on Photoshop, Figma, Klaviyo, and brand interpretation.

• Client Interview: Direct interview with the hiring client to assess fit, experience, and understanding of their brand and needs.

• Final Offer: Based on successful completion of all stages.

Portfolio Review Tips:

• Follow the Template: Strictly adhere to the "Coconut VA Profile (Resume)" template. This is a critical test of attention to detail and ability to follow instructions.

• Highlight Relevant Experience: Ensure your portfolio prominently features examples of marketing emails, landing pages, social media graphics, and any print design work.

• Showcase Klaviyo/Platform Use: If possible, demonstrate how your designs were implemented or intended for use within marketing automation platforms like Klaviyo.

• Video Introduction: Make your 1-minute video engaging and professional. Briefly introduce yourself, highlight key relevant skills, and express enthusiasm for the role and client. Ensure the link is valid and accessible.

• Brand Alignment: Be prepared to discuss how you would adapt to and maintain the "Dermazen’s authentic, human, non-luxury visual identity."

Challenge Preparation:

• Design Exercise: Anticipate a design task that might involve creating an email based on provided copy or updating a landing page element.

• Tool Proficiency: Be ready to demonstrate your skills in Photoshop, Canva, or Figma.

• Client Brand Immersion: Research "Dermazen" (if this is the client name, inferred from the "good to have" section) and understand their current branding, target audience, and marketing efforts.

• Communication Scenarios: Prepare for questions about how you handle feedback, manage multiple projects, and communicate when facing challenges.

📝 Enhancement Note: The application process is highly structured and designed to filter candidates based on their ability to follow instructions, attention to detail, and communication skills, in addition to their design capabilities. The emphasis on the resume template and video introduction is a key differentiator.

🛠 Tools & Technology Stack

Primary Design Tools:

• Photoshop: Essential for image editing, manipulation, and complex graphic creation.

• Canva: Useful for quick design tasks, social media assets, and template-based designs.

• Figma: Increasingly important for UI/UX design, collaborative workflows, and prototyping, especially for landing pages.

Marketing Automation & CRM:

• Klaviyo: Critical for email marketing design, understanding segmentation, and automation workflows.

• Air: Likely used for asset management and collaboration; familiarity is a plus.

Project Management & Collaboration:

• Monday.com: Required for task management, project tracking, and team coordination.

• Loom (for video introduction): A common tool for recording and sharing video messages.

Other Potential Tools:

• Adobe Illustrator: May be beneficial for vector graphics and logo work.

• Webflow/Other CMS: Familiarity with website builders could be advantageous for landing page implementation context.

📝 Enhancement Note: The technology stack is specific and critical. Proficiency in Photoshop, Canva, and Figma covers the core design needs. Klaviyo is essential for marketing execution, and Monday.com is required for operational workflow. Air is a beneficial addition.

👥 Team Culture & Values

Operations Values:

• Attention to Detail: Highly valued, as evidenced by the strict resume template and application requirements.

• Reliability & Partnership: Coconut emphasizes "meaningful, reliable partnerships," suggesting a need for dependable and collaborative professionals.

• Proactive Communication: Essential for remote work, especially when facing blockers or needing clarification.

• Adaptability: Ability to quickly understand and apply diverse client brand identities and visual styles.

• Efficiency & Productivity: Expected in a part-time, remote role focused on delivering tangible design outputs.

Collaboration Style:

• Client-Centric: The primary collaboration will be with client teams (marketing, CRO), requiring strong interpersonal and communication skills to integrate seamlessly.

• Remote Teamwork: While working independently on design tasks, collaboration will occur through digital platforms for feedback, project updates, and issue resolution.

• Feedback Integration: Openness to receiving and acting upon constructive feedback from clients and potentially from Coconut's talent managers.

📝 Enhancement Note: The company culture appears to prioritize professionalism, clear communication, and a results-oriented approach, particularly within the context of remote client partnerships. The emphasis on following instructions and proactive communication points to a structured yet flexible operational environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Management: Effectively balancing a 20-hour work week with a significant overlap into Pacific Time (early mornings in the Philippines).

• Client Brand Adaptation: Quickly understanding and consistently applying diverse client brand identities, such as the "Dermazen" example.

• Managing Remote Feedback: Effectively interpreting and implementing feedback from remote clients who may have different communication styles.

• Balancing Multiple Projects: Juggling design tasks for potentially multiple clients or campaigns within a part-time schedule.

Learning & Development Opportunities:

• Platform Expertise: Gaining deeper proficiency in marketing automation tools like Klaviyo through practical application.

• CRO Principles: Learning to design with conversion optimization in mind by collaborating with CRO specialists.

• Client Diverse Industries: Exposure to various industries and business models through different client engagements.

• Remote Work Best Practices: Refining skills in asynchronous communication, self-management, and digital collaboration.

📝 Enhancement Note: The primary challenges revolve around the practicalities of remote work and client integration. Growth opportunities are geared towards enhancing specialized marketing design skills and expanding experience across different client types and industries.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for designing a marketing email from receiving the copy to final delivery." (Focus on your workflow, tool usage, and how you incorporate feedback.)

• Brand Adaptation: "How would you approach understanding and implementing the 'authentic, human, non-luxury' visual identity of a brand like Dermazen?" (Prepare to discuss research methods and aesthetic considerations.)

• Klaviyo Usage: "Describe your experience designing emails within Klaviyo. What are some key considerations for mobile responsiveness and user engagement?"

• Problem-Solving: "Imagine a client provides vague feedback on a landing page design. How would you proceed to get the clarity needed to make effective revisions?"

Company & Culture Questions:

• Coconut's Mission: "What attracts you to Coconut's mission of connecting founders with remote talent?" (Show you understand their value proposition.)

• Remote Work Philosophy: "How do you ensure productivity and effective communication as a remote professional?"

• Team Collaboration: "Describe a time you collaborated with a non-design team member (e.g., marketing, CRO) on a project. What was your approach?"

Portfolio Presentation Strategy:

• Resume Format: Absolutely ensure your resume strictly follows the provided Coconut VA Profile template. This is non-negotiable.

• Video Introduction: Practice your 1-minute video to be concise, energetic, and highlight your most relevant skills for this role (Photoshop, Figma, Klaviyo, email/landing page design).

• Case Studies: Be ready to briefly discuss 1-2 portfolio pieces, focusing on the problem, your solution (design choices), and the impact (even if anecdotal, e.g., improved engagement or aesthetic).

• Tool Demonstration: Be prepared to speak confidently about your experience with Photoshop, Canva, Figma, and Klaviyo.

📝 Enhancement Note: The interview preparation should heavily emphasize the application requirements. Demonstrating adherence to instructions, strong communication, and specific tool proficiency will be key differentiators.

📌 Application Steps

To apply for this Graphic Designer position:

• Complete All Prerequisites: Before applying, meticulously prepare your CEFR English proficiency rating, create your Coconut VA Profile (resume) using the EXACT template provided, and record your 1-minute introduction video.

• Submit Application: Navigate to the application form and carefully input all requested information, including the links and ratings.

• Resume Optimization: Ensure your Coconut VA Profile is detailed, highlights your experience with Photoshop, Canva, Figma, and Klaviyo, and showcases relevant design projects for marketing emails, landing pages, and social media.

• Video Walkthrough Practice: Practice your 1-minute introduction video to ensure it's clear, professional, and effectively communicates your suitability for the role and your enthusiasm for working with Coconut and their clients.

• Company Research: Familiarize yourself with Coconut's mission and values. If a specific client is mentioned (e.g., Dermazen), research their brand to demonstrate an understanding of their visual identity and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.