Senior Brand & Content Designer (m/w/d) in Teilzeit

📍 Job Overview

Job Title: Senior Brand & Content Designer (m/f/d) - Part-Time

Company: AppSphere AG

Location: Ettlingen, Baden-Württemberg, Germany

Job Type: Festanstellung (Permanent)

Category: Marketing & Design Operations

Date Posted: 2026-09-02

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Strategically develop and evolve AppSphere AG's corporate identity and brand guidelines to ensure a cohesive and impactful brand presence across all digital and physical touchpoints.

• Design and create high-quality visual assets for diverse marketing and communication initiatives, including social media campaigns, email marketing, blog posts, whitepapers, and e-books.

• Enhance presentation standards by maintaining and updating presentation templates, supporting the creation of compelling presentations for sales, marketing, and management teams.

• Collaborate closely with the marketing leadership to drive content strategy, identify key themes, and transform complex technical information into engaging, audience-specific content.

• Proactively contribute innovative ideas for new communication formats, storytelling approaches, and creative campaigns to effectively reach target audiences.

📝 Enhancement Note: This role, while primarily focused on Brand & Content Design, has significant operational aspects related to marketing and GTM enablement. The "operations" in this context refers to the systematic and strategic execution of brand and content initiatives to support business objectives, rather than traditional IT or Sales Operations. The role requires a blend of creative vision and process-driven execution to ensure brand consistency and content effectiveness.

📈 Primary Responsibilities

• Lead the evolution and adherence to corporate design standards and comprehensive brand guidelines across all marketing channels and internal communications.

• Conceptualize, design, and produce a wide range of visual assets, including graphics for social media, email campaigns, digital ads, website content, and print materials.

• Develop and maintain a library of professional presentation templates, ensuring brand consistency and visual appeal for all internal and external presentations.

• Partner with subject matter experts across departments to gather insights, identify compelling narratives, and translate technical concepts into accessible and engaging content formats.

• Drive content marketing strategy by proposing and implementing new content types, storytelling techniques, and social media formats to enhance audience engagement and lead generation.

• Manage and execute multiple design and marketing projects concurrently, from initial concept through to final delivery, ensuring timely completion and high-quality output.

• Contribute to the overall marketing strategy by ideating and testing innovative communication approaches and campaign concepts.

• Collaborate with cross-functional teams, including sales, product, and IT, to ensure brand messaging and visual identity are aligned with business goals and product offerings.

• Stay abreast of industry trends in design, digital marketing, and content creation, and proactively integrate new approaches and technologies into the company's strategy.

📝 Enhancement Note: The responsibilities highlight a strong need for process ownership in brand governance and content creation workflows. The role requires not just creative output but also the systematic management of brand assets and content pipelines to ensure scalability and consistency, which are key operational functions within a marketing department.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Marketing, Communications, or a related field is typically expected for a Senior role. Equivalent practical experience will also be considered.

Experience: Minimum of 2-5 years of progressive experience in brand design, content creation, marketing communications, or a closely related field. Experience within the IT or technology sector is highly advantageous.

Required Skills:

• Proven expertise in brand development, corporate design, and maintaining brand consistency across multiple platforms.

• Strong graphic design skills with proficiency in industry-standard design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).

• Demonstrated ability to create compelling visual assets for digital marketing channels, including social media, web, and email.

• Excellent storytelling capabilities and a keen eye for visual narrative development.

• Experience in developing and executing content marketing strategies and diverse content formats (e.g., whitepapers, e-books, blog posts).

• Proficiency in presentation design and development, including experience with tools like PowerPoint or Google Slides.

• Strategic thinking combined with a pragmatic, hands-on approach to execution.

• Strong self-management skills, with the ability to drive projects independently, prioritize tasks, and meet deadlines.

• Exceptional communication and interpersonal skills, with a proven ability to collaborate effectively within a team and with cross-functional stakeholders.

• High standard of quality for design, content, and user experience.

• Eagerness to learn and adapt to new technologies and complex subject matter within the IT and digitalization space. Preferred Skills:

• Experience with video editing or motion graphics software (e.g., After Effects, Premiere Pro).

• Familiarity with content management systems (CMS) and marketing automation platforms.

• Knowledge of SEO best practices for content optimization.

• Experience in a hybrid work environment and managing remote collaboration.

• Understanding of AI, Cloud, Security, or Collaboration technologies.

📝 Enhancement Note: The "Senior" title implies a need for strategic thinking and the ability to mentor or guide junior team members, even if not explicitly stated as a management role. The emphasis on driving projects independently and contributing to strategy suggests a candidate who can operate with a high degree of autonomy and initiative, hallmarks of a senior operations-focused individual.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong range of brand design, corporate identity development, and visual content creation across various media.

• Specific examples demonstrating the ability to translate complex technical information into engaging and accessible content formats for B2B audiences.

• Case studies detailing the strategic thinking behind design choices and their impact on brand perception or campaign effectiveness.

• Examples of presentation design, highlighting improvements in clarity, visual appeal, and brand consistency.

• Evidence of contributions to content marketing strategies and successful campaign executions. Process Documentation:

• Examples of how you have developed or maintained brand guidelines and ensured their consistent application across projects.

• Documentation of workflows for content creation, from ideation and research to design, review, and publication.

• Demonstrations of how you manage project pipelines, prioritize tasks, and collaborate with stakeholders to ensure efficient project delivery.

• Evidence of how you have iterated on designs or content based on feedback or performance metrics.

📝 Enhancement Note: For a role involving brand and content strategy, the portfolio is critical. It needs to demonstrate not just creative output but also strategic thinking, process management, and an understanding of how design and content support broader business objectives. This is analogous to operations professionals showcasing process improvement initiatives and their impact.

💵 Compensation & Benefits

Salary Range: For a Senior Brand & Content Designer (m/f/d) in Teilzeit (minimum 20 hours/week) in Ettlingen, Germany, with 2-5 years of experience, the estimated gross annual salary range would typically be between €40,000 and €60,000, prorated for part-time hours. This translates to an hourly rate of approximately €22-€33 gross, depending on experience, specific qualifications, and the final agreed-upon hours.

Benefits:

• Individual professional development opportunities, including tailored training programs, coaching sessions, and certifications to enhance skills in design, marketing, and technology.

• Hybrid work model and flexible working hours, offering a balance between in-office collaboration and remote flexibility to optimize work-life integration.

• A generous 30 days of annual leave, providing ample time for rest and personal pursuits.

• Comprehensive benefits package covering health, mobility, and further education, supporting overall employee well-being and professional growth.

• Access to modern equipment and an attractive, evolving compensation structure that acknowledges performance and contribution.

• A supportive team environment with opportunities for shared successes and collaborative problem-solving.

• A permanent employment contract with clear development perspectives, signifying long-term commitment and value for the employee's contributions.

Working Hours: Part-time, with a minimum of 20 hours per week. Exact scheduling can be discussed and arranged to accommodate business needs and individual preferences, aligning with flexible working time policies.

📝 Enhancement Note: Salary estimates for Germany are based on aggregated data for similar roles in the Baden-Württemberg region, considering the specified experience level and part-time nature. The benefits listed are directly from the job description, enhanced with context relevant to operations professionals seeking work-life balance and continuous development.

🎯 Team & Company Context

🏢 Company Culture

Industry: AppSphere AG operates in the IT solutions sector, specializing in AI, Cloud, Security, and Collaboration technologies, driving sustainable digital transformation for businesses. This context is crucial for understanding the technical subject matter the designer will be expected to communicate.

Company Size: Approximately 80 dedicated employees. This suggests a dynamic, growing company where individuals can have a significant impact and work closely with leadership. For operations professionals, this often means more direct influence and broader responsibilities.

Founded: 2010. With over a decade in operation, AppSphere AG has established itself as a mature yet agile player in the IT transformation space.

Team Structure:

• The role is part of a small marketing team, implying close collaboration and shared responsibilities.

• The Senior Brand & Content Designer will work closely with the Marketing Leadership.

• Cross-functional collaboration is expected with Sales, Product, and IT departments to ensure brand and content alignment with business objectives. Methodology:

• Focus on sustainable digital transformation, emphasizing long-term solutions and strategic impact.

• Commitment to developing, implementing, and operating modern IT solutions.

• Emphasis on making companies future-proof technologically, culturally, and humanly.

• Data-driven decision-making is implied through the focus on marketing effectiveness and performance.

• Agile and collaborative approach to project management and content development.

Company Website: https://www.appsphere.com/ (Inferred from domain_derived)

📝 Enhancement Note: The company's focus on digital transformation and IT solutions provides a rich context for content creation. The relatively small team size suggests an environment where initiative and cross-functional collaboration are highly valued, aligning with operational efficiency goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand & Content Designer. It requires a blend of creative execution and strategic input, with significant autonomy. In an operations context, this level often involves process ownership, strategic planning for creative output, and contributing to the overall effectiveness of marketing initiatives.

Reporting Structure: The role reports to the Marketing Leadership. This indicates a direct line of communication to strategic decision-makers within the marketing function, allowing for significant influence on brand and content direction.

Operations Impact: The Senior Brand & Content Designer's work directly impacts the company's external perception, lead generation efforts, and internal communication effectiveness. By creating compelling visuals and content, this role supports sales enablement, strengthens brand loyalty, and contributes to the overall growth and market positioning of AppSphere AG. The strategic development of brand and content is a critical operational lever for GTM success.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of brand strategy, digital content creation, or emerging design technologies (e.g., AI-driven design tools).

• Leadership: Potential to grow into a Brand Manager or Content Lead role, overseeing broader marketing initiatives and managing junior team members.

• Skill Development: Access to continuous learning through trainings, coaching, and certifications, allowing for expansion into related marketing operations areas or advanced design disciplines.

• Cross-functional Exposure: Opportunity to gain deeper understanding of sales processes, product development, and IT solutions, enhancing strategic value.

📝 Enhancement Note: The growth opportunities are framed through an operations lens, emphasizing skill development, process ownership, and strategic contribution, which are key drivers for career progression in operations-focused roles.

🌐 Work Environment

Office Type: Hybrid. This indicates a blend of in-office collaboration and remote work flexibility, allowing employees to balance their work and personal lives.

Office Location(s): Ludwig-Erhard-Straße 2, 76275 Ettlingen, Germany. This location is situated in the Baden-Württemberg region, known for its strong industrial and technological base.

Workspace Context:

• Collaborative Environment: The hybrid model and small team size foster close collaboration, encouraging idea sharing and teamwork. The office setting likely provides spaces conducive to brainstorming and joint project work.

• Tools and Technology: While specific tools are detailed later, it's implied that modern design and communication technologies are available to support efficient workflow.

• Team Interaction: Opportunities for regular interaction with the marketing team and other departments, facilitating knowledge exchange and a cohesive company culture.

Work Schedule: Flexible working hours are offered, allowing employees to manage their schedules effectively, provided business needs are met. This flexibility is beneficial for operations professionals who may need to adjust their hours for deep work or collaboration sessions.

📝 Enhancement Note: The hybrid and flexible work arrangement aligns with modern operational best practices for employee satisfaction and productivity. The Ettlingen location places the company within a significant economic region in Germany, offering potential for networking and industry engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on the CV and portfolio to assess creative skills, experience, and alignment with brand/content requirements.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing key projects, strategic thinking, design process, and problem-solving approaches. Be prepared to articulate the "why" behind your design choices and their business impact.

• Skills & Cultural Fit Interview: Interviews may include discussions about your approach to brand consistency, content strategy, collaboration, and how you handle challenges. Expect questions about your experience with specific technologies and your ability to work in a hybrid, flexible environment.

• Potential Practical Exercise: A small design or content-related task might be assigned to assess practical skills and problem-solving abilities under time constraints.

• Final Interview: With Marketing Leadership to discuss overall fit, long-term vision, and finalize terms.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in brand development, corporate identity, and diverse content formats relevant to a B2B tech company.

• Highlight Process: For each project, explain your thought process, the challenges faced, the solutions implemented, and the measurable impact or outcomes. Use a narrative structure.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrates the effectiveness of your work (e.g., engagement rates, lead generation contributions, brand perception improvements).

• Showcase Versatility: Include examples that demonstrate your ability to adapt your style and