UX/UI Designer (+Data Driven)

📍 Job Overview

Job Title: UX/UI Designer (+Data Driven)

Company: Periferia IT

Location: Lima, Peru

Job Type: Full-Time

Category: Operations & Design (GTM Enablement)

Date Posted: September 02, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for enhancing user experience and interface design within complex internal platforms and systems, directly impacting operational efficiency and user adoption.

• The position requires a strong analytical approach, leveraging data from tools like Google Analytics and Hotjar to inform design decisions and drive product improvements.

• You will be instrumental in bridging the gap between stakeholder needs, user behavior, and technical implementation for internal tools and intranets.

• This role plays a key part in the Go-To-Market (GTM) enablement by ensuring internal teams have intuitive and effective tools to perform their functions.

📝 Enhancement Note: While the title is "UX/UI Designer," the emphasis on "Data Driven," "platforms internas, intranets o sistemas complejos," and "Levantar necesidades de stakeholders, comprender procesos actuales y priorizar oportunidades de mejora en el producto" strongly suggests this role has a significant operational impact, particularly in enabling internal GTM teams. The data analysis and process improvement aspects align it closely with Revenue Operations and Sales Operations support functions.

📈 Primary Responsibilities

• Gather requirements from various stakeholders to understand current processes, user pain points, and identify opportunities for product and system enhancements.

• Design intuitive information architectures and user flows for complex internal platforms, intranets, and systems to optimize user journeys and task completion.

• Analyze user behavior data from tools such as Google Analytics and Hotjar to identify trends, propose data-driven UX/UI improvements, and define key performance metrics.

• Translate complex business needs and user insights into actionable design solutions that enhance usability, efficiency, and adoption of internal tools.

• Collaborate closely with product managers, engineers, and other GTM teams to ensure designs are technically feasible, align with business objectives, and effectively support operational workflows.

• Develop wireframes, mockups, and prototypes using Figma to effectively communicate design concepts and gather feedback.

• Continuously iterate on designs based on user feedback, performance data, and evolving business requirements, ensuring a data-driven approach to product development.

• Contribute to the overall GTM strategy by ensuring internal tools are user-friendly, efficient, and contribute to the productivity of sales, marketing, and support teams.

📝 Enhancement Note: The responsibilities highlight a blend of traditional UX/UI design with a strong operational focus. The emphasis on "stakeholders," "processes," "product improvement," and "user behavior analysis" points to a role that supports internal operational effectiveness, particularly for GTM functions.

🎓 Skills & Qualifications

Education:

• Technical degree or university graduate in Systems Engineering, Informatics, or a closely related technical discipline. Experience:

• Minimum of 3 years of professional experience in UX/UI design, with a proven track record in designing complex internal platforms, intranets, or enterprise systems. Required Skills:

• UX/UI Design: Proficiency in creating user-centered designs, wireframes, mockups, and interactive prototypes.

• Data Analysis & Tools: Advanced proficiency in Google Analytics and Hotjar for analyzing user behavior, identifying trends, and deriving actionable insights.

• Design Software: Expert-level proficiency in Figma for design, prototyping, and collaboration.

• Information Architecture: Strong ability to design logical and scalable information architectures for complex digital products.

• User Flow Design: Skill in mapping out and optimizing user journeys and task flows.

• Stakeholder Management: Demonstrated ability to effectively gather requirements, communicate design rationale, and manage expectations with diverse stakeholders.

• Product Improvement Focus: A keen understanding of how design contributes to product success and operational efficiency.

• Adaptability: Capacity to adapt to new technologies and innovative approaches to maximize impact.

Preferred Skills:

• Experience with A/B testing methodologies to validate design hypotheses.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Understanding of GTM strategies and how internal tools support sales and marketing operations.

• Experience in designing for enterprise-level software or CRM platforms.

📝 Enhancement Note: The requirement for 3+ years of experience and the specific tool proficiencies (Google Analytics, Hotjar, Figma) suggest a mid-level to senior-intermediate role. The emphasis on complex systems and intranets further solidifies the operational enablement aspect.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 case studies demonstrating your process for designing complex internal platforms, intranets, or enterprise systems.

• Include projects that highlight your ability to gather stakeholder requirements and translate them into functional design solutions.

• Present examples where data analysis (from tools like Google Analytics or Hotjar) was a key component in informing design decisions and driving measurable improvements.

• Demonstrate your proficiency in Figma through detailed mockups, interactive prototypes, and clear user flow diagrams.

• Highlight projects that required a strong understanding of information architecture and user journey mapping. Process Documentation:

• Clearly articulate your design process, from initial research and requirement gathering to wireframing, prototyping, user testing, and final handoff.

• Explain how you incorporate data analysis and user feedback loops into your design iterations to ensure continuous optimization.

• Detail your approach to collaborating with cross-functional teams (developers, product managers, stakeholders) throughout the design lifecycle.

• Provide examples of how you have measured the success of your designs using relevant UX/UI metrics.

📝 Enhancement Note: For a UX/UI role with a data-driven and operational focus, a portfolio is crucial. It should not only display visual design skills but also the candidate's problem-solving methodology, data analysis integration, and understanding of complex system design.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a mid-level UX/UI Designer with 3+ years of experience in Lima, Peru, and considering the specialized data-driven and complex system design requirements, the estimated salary range is between PEN 5,500 to PEN 9,000 per month. This estimate is derived from research on similar roles in the Peruvian tech market, factoring in the required tool proficiencies and the hybrid work model. Benefits:

• A la carte benefits: A flexible benefits package allowing employees to choose benefits that best suit their individual needs and lifestyle.

• Continuous learning: Opportunities for ongoing professional development through courses, workshops, and training programs.

• Professional development: Support for career growth, skill enhancement, and advancement within the organization.

• Work-life balance: Initiatives and policies designed to promote a healthy integration of personal and professional life.

• Hybrid work arrangement: Flexibility to work partially from home and partially from the office, promoting autonomy and convenience.

• Contract: Fixed-term contract.

Working Hours:

• Standard full-time position, typically around 40 hours per week, with potential for flexibility given the hybrid work arrangement and focus on results.

📝 Enhancement Note: The job description mentions "Salario negociable según experiencia y habilidades." The estimated range is based on current market data for similar roles in Lima, Peru, and the specified experience level and skill set. The "A la carte benefits" is a significant perk for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology (IT) and Technology Services. Periferia IT Group is a Colombian multinational leader in the IT sector, with a significant presence across Latin America and the United States, specializing in digital transformation and technology solutions.

Company Size: Over 1,000 professionals. This indicates a large, established organization with structured processes and ample opportunities for growth and specialization within various departments.

Founded: Periferia IT Group is a well-established company, having been founded in 2002. This long history suggests stability, a mature organizational structure, and deep industry expertise.

Team Structure:

• The UX/UI Designer will likely be part of a broader Product, Design, or Technology department.

• They will report to a Design Lead or a Product Manager, with direct collaboration with engineering teams and internal stakeholders across various departments, including those supporting Go-To-Market functions.

• The team structure is likely cross-functional, emphasizing collaboration between design, development, product, and business units. Methodology:

• Data-Driven Design: A core methodology emphasizing the use of analytics and user behavior data to inform all design decisions.

• Agile & Iterative Development: Projects are likely managed using agile principles, with continuous feedback loops and iterative improvements.

• Service-Oriented Culture: Periferia IT Group emphasizes a culture focused on service, innovation, and exceeding client expectations, which extends to internal tool development.

Company Website: https://jobs.periferiaitgroup.com

📝 Enhancement Note: The company's size and multinational presence suggest a dynamic environment with exposure to diverse projects and technologies. The "culture Periferia" focused on service and innovation is a key aspect for candidates to understand.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX/UI Designer. It requires a solid foundation of experience (3+ years) and the ability to work independently on complex projects, while also being open to guidance and collaboration within a larger team. The "Data Driven" aspect elevates it beyond a purely visual design role, incorporating analytical responsibilities that are highly valued in operations-adjacent functions.

Reporting Structure: The designer will likely report to a Design Manager, Head of Product, or a Senior Product Owner. They will work closely with Product Managers and development teams, and regularly interact with various internal stakeholders to understand their needs and gather requirements for internal tools and platforms.

Operations Impact: This role has a significant indirect impact on revenue operations and GTM success by ensuring that internal teams (sales, marketing, support) have efficient, user-friendly tools. By improving the usability and effectiveness of intranets and internal platforms, this designer can boost productivity, reduce training time, improve data accuracy, and ultimately support better decision-making and execution across revenue-generating functions.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas such as enterprise UX, data visualization for internal tools, or accessibility design.

• Senior UX/UI Designer: Progress to a senior role with more complex project ownership and mentorship responsibilities.

• Product Management: Transition into a Product Owner or Product Manager role, leveraging design and data analysis skills to define product strategy.

• Operations Enablement Lead: Potentially move into a role focused on optimizing internal operations through technology and design, bridging design and ops.

• Leadership: As the company grows, opportunities for leading design teams or initiatives may arise.

📝 Enhancement Note: The growth path for this role is strong, especially for those interested in the intersection of design, data, and operational efficiency. The "Data Driven" aspect is a key differentiator for career progression in modern GTM operations.

🌐 Work Environment

Office Type: Hybrid work model. This means a combination of remote work and in-office presence.

Office Location(s): Lince – Lima, Peru. This location is known for being a central district in Lima, offering accessibility for employees commuting to the office.

Workspace Context:

• Collaborative Environment: The hybrid model encourages collaboration during office days, with opportunities for team meetings, brainstorming sessions, and cross-functional workshops.

• Tools & Technology: Access to industry-standard design and analytics tools such as Figma, Google Analytics, and Hotjar, supported by the company's IT infrastructure.

• Team Interaction: Regular interaction with product managers, developers, and internal stakeholders, fostering a dynamic and communicative work environment. The culture emphasizes innovation and service, encouraging proactive engagement.

Work Schedule:

• The role is full-time, with a standard expectation of around 40 hours per week. The hybrid arrangement offers some flexibility in terms of where work is performed, but the core hours and deliverables remain consistent. The focus is on achieving objectives and delivering impactful designs.

📝 Enhancement Note: The hybrid model is a significant factor for work-life balance. The specific office location in Lince, Lima, is an important detail for local candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role requirements.

• Technical Interview: This may involve a deep dive into your UX/UI design process, your experience with data analysis tools (Google Analytics, Hotjar), and your proficiency with Figma. Expect questions about your approach to designing complex systems.

• Case Study Presentation: You will likely be asked to present one or two key projects from your portfolio, detailing the problem, your process, the data you used, your design solutions, and the impact.

• Stakeholder/Team Interview: An opportunity to meet with potential team members (e.g., Product Managers, Developers) to assess cultural fit, collaboration style, and communication skills. Questions may focus on how you handle feedback and collaborate in a hybrid environment.

• Final Interview: Potentially with a hiring manager or department head to discuss overall fit, career aspirations, and confirm compensation.

Portfolio Review Tips:

• Highlight Data-Driven Impact: Clearly articulate how data influenced your design decisions and what measurable outcomes were achieved (e.g., improved conversion rates, reduced task completion time, increased user engagement).

• Showcase Complex Systems: Ensure your portfolio includes examples of designing for internal platforms, intranets, or complex applications, demonstrating your ability to handle intricate user flows and information architectures.

• Detail Your Process: For each case study, walk through your methodology step-by-step, explaining your rationale at each stage. Use diagrams, flowcharts, and wireframes to illustrate your thinking.

• Figma Proficiency: Be prepared to demonstrate your skills in Figma, showcasing interactive prototypes and the design system elements you may have created.

• Tailor to the Role: Emphasize projects that align with the "Data Driven" aspect and the design of internal enterprise tools, as this is a key differentiator for this specific role.

Challenge Preparation:

• Be ready for a potential design exercise or challenge that might simulate real-world problems Periferia IT faces, such as improving a specific feature of an internal tool or optimizing a user flow based on provided data.

• Prepare to discuss how you would approach a new internal project, including how you would gather requirements, analyze data, and collaborate with cross-functional teams.

• Practice articulating your design decisions concisely and persuasively, focusing on the "why" behind your choices, especially when data is involved.

📝 Enhancement Note: The emphasis on "Data Driven," "platforms internas," and "stakeholders" means the interview process will likely assess not just design skill but also analytical thinking and operational understanding.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and collaboration. Expect a high level of proficiency required.

• Google Analytics: Essential for analyzing user behavior, tracking website performance, and identifying key metrics for UX/UI improvements.

• Hotjar: Used for heatmaps, session recordings, and user feedback surveys to gain deeper insights into user interactions and pain points.

Analytics & Reporting:

• Proficiency in interpreting data from analytics platforms to inform design decisions.

• Ability to define and track relevant UX/UI metrics (e.g., task success rate, time on task, user satisfaction scores, adoption rates).

• Experience in creating reports or dashboards that communicate user behavior insights and design impact. CRM & Automation:

• While not explicitly mentioned as a primary tool for the designer, familiarity with CRM systems (like Salesforce, HubSpot) or internal workflow automation tools can be beneficial for understanding the context of internal platforms and user needs.

• Understanding how design impacts the efficiency of sales and marketing operations is key.

📝 Enhancement Note: The explicit mention of Google Analytics, Hotjar, and Figma indicates the core technical requirements. Familiarity with how these tools integrate and inform design for internal operational systems is crucial.

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