Senior UI UX Designer, Sports

📍 Job Overview

Job Title: Senior UI/UX Designer, Sports

Company: bet365

Location: Stoke-on-Trent, England, United Kingdom

Job Type: Full-time

Category: Product Design / UI/UX

Date Posted: 2026-09-02

Experience Level: 5-10 years (Senior Level)

Remote Status: Hybrid

🚀 Role Summary

• Define and visually craft the global Sports Product experience through compelling UI/UX design.

• Develop intuitive and engaging user journeys across bet365's digital platforms to maintain industry leadership.

• Collaborate closely with Lead Sports Designers and stakeholders to evolve features and bring innovative concepts to life.

• Utilize Figma for iterating high-fidelity designs and creating seamless, purposeful prototypes.

• Contribute to the Design and UX department's mission of defining the visual language and user journey for all digital products.

📝 Enhancement Note: The role is specifically focused on the "Sports Product," indicating a deep dive into a particular vertical within bet365's offerings. This implies a need for understanding sports betting user behaviors and expectations. The "Senior-level" designation suggests significant autonomy and a requirement to mentor or guide less experienced designers.

📈 Primary Responsibilities

• Visual Design Ownership: Take primary responsibility for the visual design of the global Sports Product, ensuring it is captivating, intuitive, and aligns with bet365's brand identity.

• User Journey Enhancement: Design and iterate on user flows and interactions to create seamless and engaging experiences for sports product users across all digital platforms.

• Cross-Functional Collaboration: Partner effectively with Lead Sports Designers, Product Managers, Developers, and other stakeholders to translate business requirements into high-fidelity, functional designs.

• Prototyping and Iteration: Create detailed, high-fidelity designs and interactive prototypes in Figma to visualize concepts, test user flows, and gather feedback for iterative improvements.

• Design System Maintenance: Maintain and evolve existing style guides and design systems to ensure visual consistency, scalability, and adherence to core design principles across the Sports Product.

• Conceptualization and Innovation: Explore creative concepts and innovative ideas, translating them into tangible, functional user experiences that push the boundaries of the online sports betting industry.

• Content Restructuring: Analyze and restructure content to improve clarity, usability, and overall user experience within the Sports Product interface.

• Trend Monitoring: Stay abreast of the latest design trends, techniques, and technologies in UI/UX design, particularly within the sports and gaming industries, to inform design decisions and foster innovation.

• Presentation and Communication: Clearly articulate design rationale, present concepts, and walk through user flows and interactions during project meetings and stakeholder reviews.

• Adaptability: Adapt designs positively and proactively to changing requirements, new ideas, and evolving business needs, demonstrating flexibility and a problem-solving mindset.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking, hands-on execution with specific tools (Figma), and strong collaborative skills. The emphasis on "translating business requirements" and "exploring creative concepts" points to a role that bridges business objectives with user-centric design solutions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Interaction Design, Human-Computer Interaction (HCI), or a related field is often preferred for senior roles. Equivalent practical experience will also be considered.

Experience:

• 5-10 years of progressive experience in product design, UI design, or UX design.

• Proven track record of delivering high-quality design work for digital products, with a strong emphasis on user experience and visual aesthetics.

• Experience working within the sports, gaming, or a related fast-paced digital industry is highly advantageous. Required Skills:

• UI Design Expertise: Deep understanding and practical application of UI design principles, including layout, typography, color theory, and visual hierarchy.

• UX Design Fundamentals: Strong grasp of user-centered design principles, user research methodologies, information architecture, and interaction design.

• Figma Proficiency: Advanced proficiency in Figma for creating wireframes, high-fidelity mockups, interactive prototypes, and design system components.

• Design Systems: Comprehensive knowledge of design system principles, best practices, and experience in contributing to or maintaining them.

• Visual Storytelling: Ability to communicate complex ideas and user journeys effectively through visual design and compelling narratives.

• Prototyping: Skill in creating interactive prototypes that accurately represent user flows and interactions for testing and stakeholder presentations.

• User Flows & Interaction Design: Expertise in mapping out user journeys and designing intuitive, efficient interactions.

• Product Design Acumen: Ability to understand product goals and translate them into effective design solutions.

• Problem-Solving: Proactive and analytical approach to identifying design challenges and developing innovative solutions.

• Collaboration: Proven ability to work effectively within cross-functional teams, including designers, developers, and product managers.

• Core Design Principles: Solid understanding of foundational design principles that underpin effective and aesthetically pleasing interfaces.

• Stakeholder Management: Experience in presenting design rationale and effectively communicating with stakeholders to gain buy-in and iterate on designs.

Preferred Skills:

• Proficiency in Sketch or other industry-standard design software.

• Experience with user research techniques and usability testing.

• Familiarity with agile development methodologies.

• Understanding of sports betting platforms and user behaviors.

• Experience with A/B testing design variations.

📝 Enhancement Note: The "Senior-level" requirement strongly implies that candidates will be expected to demonstrate not just proficiency but also strategic thinking, leadership potential, and a deep understanding of design's impact on business objectives. The portfolio is critical for substantiating these claims.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Seniority: Showcase a portfolio that clearly illustrates a senior-level contribution to product design, highlighting ownership and strategic impact.

• High-Quality Work: Present a curated selection of high-fidelity designs and interactive prototypes that exemplify exceptional visual design and user experience.

• Process & Problem-Solving: Include case studies that detail the design process, from initial problem identification and user research to ideation, iteration, and final solution implementation.

• Tool Proficiency: Clearly indicate the tools used for each project, with a strong emphasis on Figma, demonstrating advanced capabilities.

• Design System Contribution: If applicable, showcase examples of involvement in creating, maintaining, or utilizing design systems.

• ROI Demonstration: Where possible, include examples or metrics that demonstrate the impact of your design solutions on user engagement, conversion rates, or other key business objectives relevant to the sports product.

Process Documentation:

• Workflow Design: Provide examples of how you've mapped out and optimized user workflows to ensure clarity and efficiency.

• Implementation & Automation: Showcase how your designs have been implemented and how they facilitate user actions and interactions seamlessly.

• Measurement & Analysis: Include insights into how design decisions were informed by data or how the success of designs was measured (e.g., through user feedback, A/B testing).

📝 Enhancement Note: For a senior role, the portfolio should go beyond just showcasing pretty screens. It needs to tell a story about the candidate's problem-solving process, strategic thinking, and ability to deliver tangible results through design. Expect detailed questions about the rationale behind design decisions.

💵 Compensation & Benefits

Salary Range: For a Senior UI/UX Designer in Stoke-on-Trent, England, with 5-10 years of experience, the estimated annual salary range is typically between £50,000 and £75,000. This range can vary based on the specific skills, experience level, and the company's compensation structure.

Benefits:

• Hybrid Work Policy: Eligible for the company's hybrid work from home policy, offering flexibility between office and remote work.

• Pension Scheme: Comprehensive company pension scheme to support long-term financial planning.

• Health and Wellness: Access to health and wellness programs, potentially including private medical insurance.

• Paid Time Off: Generous annual leave allowance, public holidays, and potentially other forms of paid time off.

• Professional Development: Opportunities for continuous learning, training, and professional development to enhance skills and career growth.

• Employee Assistance Program: Support services for employees facing personal or work-related challenges.

• Discounts & Perks: Potential for employee discounts on company products or services, and other lifestyle benefits.

Working Hours: Full-time, typically 37.5 hours per week, with a standard daytime shift pattern. The hybrid work policy allows for some flexibility in how these hours are structured, balancing office and remote workdays.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior design roles in the UK, considering the location (Stoke-on-Trent) and the company's established presence. bet365 is a large, successful company, suggesting competitive benefits. The hybrid policy is a significant perk for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Gambling & Sports Betting. bet365 is a global leader in this dynamic and highly competitive industry, known for its innovation in sports betting technology and user experience.

Company Size: Over 10,000 employees globally. This indicates a large, well-established organization with structured departments and significant resources.

Founded: 2000. Founded by Denise Coates CBE, bet365 has grown from its origins to become a dominant force in the online gambling sector, demonstrating a strong history of growth and adaptation.

Team Structure:

• Design and UX Department: This team is responsible for defining the visual language and user journeys across all of bet365's digital platforms.

• Product Design Team (Sports Focus): The Senior UI/UX Designer will be part of this specific team, focusing exclusively on the global Sports Product.

• Reporting: Likely reports to a Lead Sports Designer or Head of Product Design, with close collaboration across product management, engineering, and other design disciplines.

• Cross-functional Collaboration: The role emphasizes strong partnerships with Developers to implement designs and prototypes, and with stakeholders to align on features and strategy.

Methodology:

• User-Centric Design: Focus on creating intuitive and engaging user experiences tailored to the needs of sports betting customers.

• Data-Driven Iteration: While not explicitly stated for design, a company of bet365's scale likely uses data analytics to inform design decisions and measure the impact of UI/UX changes.

• Agile Development: Given the fast-paced nature of the industry, it's highly probable that design processes are integrated within agile development sprints.

• Continuous Improvement: The culture encourages exploring new ideas, pushing boundaries, and a proactive approach to problem-solving and learning.

Company Website: https://www.bet365careers.com/

📝 Enhancement Note: bet365's description emphasizes innovation, customer focus, and employee empowerment. For a designer, this suggests an environment where creativity is valued, and there's an opportunity to impact a product used by millions globally. The scale of the company means processes are likely well-defined but also adaptable.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level Product Design role. It signifies a point where an individual is expected to operate with a high degree of autonomy, take ownership of significant design areas, and potentially mentor junior team members. The focus is on contributing strategically to the product's success through expert UI/UX execution.

Reporting Structure: The Senior UI/UX Designer will likely report to a Lead Sports Designer or a Design Manager within the Product Design Team. This structure allows for specialized guidance within the sports vertical while benefiting from broader design leadership.

Operations Impact: The work of a Senior UI/UX Designer directly impacts customer acquisition, retention, engagement, and satisfaction. By creating intuitive and compelling interfaces for the Sports Product, this role is crucial for driving user behavior, increasing bet volumes, and ultimately contributing to bet365's revenue and market position. The ability to translate complex betting functionalities into simple, accessible user experiences is key to this impact.

Growth Opportunities:

• Leadership Development: Potential to move into Lead Designer roles, managing specific product areas or mentoring junior designers.

• Specialization: Deepen expertise within the sports betting domain, becoming a subject matter expert in UI/UX for this vertical.

• Cross-Product Exposure: Opportunities to contribute to other product areas within bet365 as expertise grows and business needs evolve.

• Skill Enhancement: Access to training, conferences, and workshops to stay current with design trends, tools, and methodologies.

• Management Track: For individuals interested in people management, opportunities to transition into management roles overseeing design teams.

📝 Enhancement Note: The "Senior" title implies significant responsibility and a clear path for further advancement within bet365's large design organization. The impact of design in the highly competitive online gambling space is substantial, making this a high-visibility role.

🌐 Work Environment

Office Type: Hybrid. This means a blend of working from the company's office and working remotely. This policy aims to balance the benefits of in-person collaboration with the flexibility of remote work.

Office Location(s): The primary office location mentioned is bet365 House, Media Way, Stoke-on-Trent, ST1 5SZ, United Kingdom. This is bet365's headquarters, suggesting a well-resourced and central hub for design and development teams.

Workspace Context:

• Collaborative Hub: The office environment likely fosters collaboration through shared workspaces, meeting rooms, and informal interaction areas, facilitating brainstorming and design critiques.

• Tools & Technology: Designers will have access to industry-standard design software (Figma), high-performance workstations, and potentially specialized hardware for prototyping.

• Team Interaction: Regular opportunities to interact with fellow designers, product managers, developers, and other stakeholders, both in person and virtually, to ensure alignment and drive projects forward.

• Focus Time: The hybrid model allows for dedicated blocks of time for deep work and concentration, whether at home or in designated quiet areas within the office.

Work Schedule: Full-time, typically with a standard daytime shift pattern. The hybrid arrangement offers flexibility in structuring the work week, allowing designers to manage their time effectively to meet project deadlines and personal needs.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, indicating a modern approach to work-life balance. For designers, this means needing strong self-management skills and the ability to collaborate effectively in both remote and in-office settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and portfolio to assess initial fit. Be prepared to articulate your experience and design philosophy concisely.

• Portfolio Presentation & Technical Interview: You will likely be asked to present a selection of your best work from your portfolio, explaining your process, rationale, and the impact of your designs. Expect in-depth questions about your problem-solving approach, design decisions, and technical skills (especially with Figma).

• Design Challenge/Case Study: A practical exercise may be given, either take-home or conducted during an interview, to assess your design thinking, problem-solving abilities, and execution skills under timed conditions. This could involve redesigning a specific feature or solving a hypothetical user problem.

• Team/Stakeholder Interviews: Interviews with potential colleagues (other designers, product managers, developers) and senior stakeholders to evaluate cultural fit, collaboration style, and communication skills.

• Final Interview: A concluding interview with a senior leader to discuss overall fit, career aspirations, and confirm details.

  **Portfolio Review Tips