Senior Graphic and UI Designer

📍 Job Overview

Job Title: Senior Graphic and UI Designer

Company: BeInCrypto

Location: United Kingdom

Job Type: CONTRACTOR

Category: Creative & Media / Art & Design

Date Posted: 2026-09-02

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic evolution of BeInCrypto’s visual identity across all digital products, editorial content, and marketing collateral, ensuring brand consistency and impact.

• Drive the creation of compelling visual assets, including editorial covers, social media graphics, presentations, and key visuals, to communicate complex financial and digital asset information effectively.

• Collaborate closely with the Lead UX Designer to craft intuitive and visually appealing website pages, landing pages, and UI components that enhance user experience and brand perception.

• Leverage AI-powered design tools to accelerate creative workflows, explore innovative visual approaches, and maintain a competitive edge in design execution.

• Champion continuous improvement in design quality, workflow efficiency, and overall brand impact through proactive identification of opportunities.

📝 Enhancement Note: This role is positioned as a Senior Graphic and UI Designer, indicating a need for a candidate who can not only execute design tasks but also influence visual strategy and mentor junior team members if applicable. The emphasis on "institutional-grade financial intelligence platform" suggests a need for sophisticated, professional, and data-informed design aesthetics rather than purely trend-driven visuals. The blend of 60% graphic design and 40% UI design highlights the dual nature of the role and the expectation for comprehensive design skills.

📈 Primary Responsibilities

• Spearhead the development and implementation of BeInCrypto’s evolving visual identity across digital platforms, editorial content, marketing campaigns, and sales materials, ensuring a cohesive and impactful brand presence.

• Conceptualize and execute a wide range of graphic design assets, including high-impact editorial covers, engaging social media graphics, informative one-pagers, dynamic banners, detailed reports, clear infographics, professional presentations, and essential key creative assets that translate complex ideas into compelling visual narratives.

• Design and refine website pages, landing pages, user interface (UI) components, and responsive web sections in close collaboration with the Lead UX Designer to optimize user flow and aesthetic appeal.

• Develop and present innovative creative concepts for marketing campaigns, new product launches, and special projects, managing the entire design lifecycle from initial ideation through to final execution.

• Maintain rigorous brand consistency and uphold the highest standards of visual quality across all company touchpoints, ensuring a unified and professional brand experience.

• Integrate and strategically utilize AI-powered design tools (e.g., Midjourney, Nano Banana) to enhance creative workflows, explore novel visual directions, and increase design output efficiency.

• Proactively identify and propose opportunities for design quality enhancement, workflow optimization, and increased brand impact across all relevant channels.

📝 Enhancement Note: The responsibilities clearly outline a senior-level contribution, emphasizing leadership in visual identity evolution, concept development, and cross-functional collaboration. The mention of AI tools suggests a forward-thinking approach and a requirement for adaptability in design technology.

🎓 Skills & Qualifications

Education: A formal education in Graphic Design, Visual Communication, or a closely related field is considered a strong asset, though not strictly mandatory if equivalent experience and a robust portfolio are demonstrated.

Experience: A minimum of 3 years of progressive experience in graphic design and digital design, specifically within web-first companies, media organizations, or digital product environments.

Required Skills:

• Proven expertise in graphic design principles, including typography, composition, color theory, visual hierarchy, and concept development, with a strong portfolio to showcase this.

• Demonstrated experience in web and UI design, encompassing the creation of landing pages, website sections, responsive layouts, and interface components.

• High proficiency in industry-standard design software, specifically Figma for UI/UX design and Adobe Photoshop for graphic manipulation and creation.

• Hands-on experience with AI-powered design tools such as Midjourney, Nano Banana, or similar generative AI platforms for creative exploration and asset generation.

• Ability to independently conceptualize and translate complex ideas into visually engaging, effective, and strategically aligned designs.

• A comprehensive portfolio that clearly exhibits strong graphic design capabilities (branding, editorial, campaigns, presentations, reports, key visuals) alongside successfully implemented web/UI projects.

• Excellent verbal and written communication skills in English, with the confidence to present design decisions clearly and effectively to cross-functional teams. Preferred Skills:

• Prior experience working with established consumer brands, technology companies, or in a fast-paced media environment.

• Familiarity with the cryptocurrency, fintech, finance, or digital media sectors, demonstrating an understanding of the industry's visual language and audience.

• Experience collaborating with UX designers and product managers on digital product development.

📝 Enhancement Note: The requirements emphasize a blend of traditional graphic design prowess and modern digital UI/UX skills, with a specific emphasis on AI tools. The portfolio is a critical component, needing to demonstrate both types of design work. The "nice to have" section indicates areas where a candidate can differentiate themselves.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of work that prominently features a minimum of 3 years of professional design experience, showcasing a progression of skills and responsibilities.

• Specific examples of visual identity development, including branding guides, campaign assets, and key visual concepts that demonstrate strategic thinking and execution.

• Detailed case studies of web/UI projects, illustrating the design process from user research and wireframing (if applicable) through to final interface design and successful implementation.

• Demonstrations of graphic design for editorial content, such as article covers, infographics, and report layouts, highlighting the ability to communicate complex information visually.

• Evidence of using AI-powered design tools to augment creative output, with explanations of the workflow and impact on the final design. Process Documentation:

• For each project included, provide a brief overview of the design process followed, including any research, ideation, iteration, and collaboration phases.

• Clearly articulate the problem statement or objective for each design project and how the final design solution addressed it.

• Quantify the impact of design work where possible, using metrics such as engagement rates, conversion improvements, or brand recognition, demonstrating ROI.

• Showcase the ability to maintain brand consistency and apply design systems across diverse projects and platforms.

📝 Enhancement Note: The portfolio requirements are highly specific, demanding a clear demonstration of both graphic and UI design skills, along with experience in AI tools and the ability to articulate process and impact. This signals a need for candidates to be strategic about their portfolio presentation.

💵 Compensation & Benefits

Salary Range: Based on the provided salary range of €2,000 - €4,000 per month for a contractor role in the United Kingdom, this translates to an approximate annual equivalent of €24,000 - €48,000. This range is competitive for a senior-level remote contractor role in the UK's creative and media sector, particularly for a company operating in the digital asset space, though it may lean towards the mid-to-lower end for highly specialized senior roles in major tech hubs.

Benefits:

• 100% Remote Work: The freedom to work from any location, fostering a work-life balance and enabling access to global talent.

• Flexible Working Hours: No time trackers, allowing for autonomy and self-management to optimize productivity around personal schedules.

• Creative Ownership: Significant autonomy and the opportunity to directly influence and shape the visual direction of a globally recognized media brand.

• Portfolio Building: The chance to add high-impact editorial, branding, marketing, and web design projects to your professional portfolio.

• Access to Modern Tools: Utilization of cutting-edge AI-powered design tools and the freedom to experiment with new creative workflows.

• Cross-functional Collaboration: Opportunity to work alongside experienced designers, product managers, marketing specialists, and editorial teams on ambitious, integrated projects.

• Clear Goals and Autonomy: A supportive environment with well-defined objectives and the freedom to determine the best methods for achieving them.

• Paid Time Off: Allocated leave to ensure rest and rejuvenation.

• Internal Learning Programs & Masterclasses: Opportunities for continuous professional development and skill enhancement.

• Personal Branding Support: Assistance in building and enhancing individual professional visibility and brand within the industry.

• Inclusive Workplace: A commitment to fostering an environment where all individuals feel valued and can thrive, regardless of their background.

Working Hours: The role offers flexible working hours, with an implied standard full-time workload of approximately 40 hours per week, but without the constraint of rigid schedules or time tracking.

📝 Enhancement Note: The salary range is provided in EUR but for a role based in the UK. While the conversion is direct, it's important to note that the cost of living and market rates can vary significantly within the UK. The benefits package is robust, emphasizing flexibility, professional development, and creative autonomy, which are attractive to senior-level contractors.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the dynamic and rapidly evolving sectors of Digital Assets, Cryptocurrency, Institutional Finance, and Media. This context implies a fast-paced, innovative, and often complex information environment that requires clarity and sophisticated communication.

Company Size: BeInCrypto is part of a larger media group, BeInNews Ltd, with a global newsroom and research team of over 100 journalists and analysts operating across 50+ countries. This indicates a medium-to-large organization with a significant global footprint, suggesting established processes but also potential for agility and innovation.

Founded: While the founding year isn't explicitly stated, the company's description as a "global newsroom and research team" and its partnerships with major industry events suggest a well-established presence in the market.

Team Structure:

• The Senior Graphic and UI Designer will be part of the Creative team, reporting directly to the Chief Executive Officer (CEO). This reporting line to the CEO is unusual for a design role and suggests a high level of visibility and direct impact on executive-level decisions regarding brand and visual strategy.

• The Creative team is responsible for shaping the brand’s identity and driving visibility through visual design, content marketing, and social media presence.

• Collaboration is expected with experienced designers, product managers, marketing specialists, and editorial teams, indicating a cross-functional approach to projects. Methodology:

• Data-Driven Insights: The company emphasizes original data and research in its coverage of institutional finance and digital assets, suggesting a culture that values data-backed decision-making.

• Global Reach and Localized Content: With journalists in over 50 countries and publishing in 26 languages, the company demonstrates a capacity for global operations and localized strategies.

• Agile Design and Innovation: The use of AI-powered design tools and the encouragement of experimentation with new creative workflows point towards an embrace of innovation and agile methodologies in design.

Company Website: http://beincrypto.com

📝 Enhancement Note: The direct reporting to the CEO for a design role is a significant indicator of the importance placed on design and brand at the highest levels of BeInCrypto. This means the Senior Graphic and UI Designer will have a unique opportunity to influence strategic direction and gain executive exposure. The company's focus on institutional finance and digital assets suggests a need for designs that convey credibility, sophistication, and clarity.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," implying a level of expertise and autonomy beyond entry-level or intermediate positions. It suggests the individual will be expected to lead design initiatives, contribute to strategic visual direction, and potentially mentor or guide less experienced designers. The direct reporting to the CEO further elevates the perceived importance and scope of this senior role.

Reporting Structure: The Senior Graphic and UI Designer reports directly to the Chief Executive Officer (CEO). This is a highly visible position within the organization, offering direct access to executive leadership and the opportunity to influence high-level strategic decisions related to brand identity and visual communication.

Operations Impact: The role's impact is significant, as the Senior Graphic and UI Designer is tasked with redefining the visual identity of a leading crypto media brand as it transitions into an institutional-grade financial intelligence platform. Their work will directly influence how millions of users, industry players, and potential investors perceive BeInCrypto. This involves translating complex financial concepts into clear, compelling visuals that build trust, enhance brand perception, and support business objectives across editorial, marketing, and product interfaces.

Growth Opportunities:

• Strategic Design Leadership: Opportunity to shape and evolve the visual identity of a globally recognized brand, gaining experience in high-level brand strategy and executive-level communication.

• Skill Specialization and Expansion: Deepen expertise in both graphic design and UI/UX design, with a focus on financial and crypto-related products. Gain advanced proficiency in AI-powered design tools and innovative creative workflows.

• Industry Visibility: Contribute to high-impact projects seen by millions of users and industry leaders, potentially leading to enhanced personal branding and industry recognition.

• Cross-Functional Project Leadership: Lead design aspects of ambitious projects involving product, marketing, and editorial teams, fostering comprehensive project management and stakeholder engagement skills.

• Mentorship Potential: Given the senior title and direct CEO reporting, there may be opportunities to guide or mentor junior designers as the team grows or projects demand.

📝 Enhancement Note: The direct reporting to the CEO is a critical factor in understanding the growth potential and strategic impact of this role. It signifies an opportunity for significant career advancement and high-level exposure, far beyond a typical senior design position.

🌐 Work Environment

Office Type: This is a 100% remote position, offering complete flexibility in terms of physical work location. The company emphasizes that individuals should work from "wherever you’re most creative," highlighting a trust-based, results-oriented culture.

Office Location(s): As a fully remote role, there are no specific office locations to report to. The company operates globally with teams distributed across 50+ countries, implying a distributed and asynchronous work environment.

Workspace Context:

• Collaborative Environment: Despite being remote, the role involves collaboration with cross-functional teams (design, product, marketing, editorial). This necessitates strong communication skills and proficiency with remote collaboration tools.

• Tools and Technology: Access to modern AI-powered design tools is explicitly mentioned, along with Figma and Adobe Photoshop. This indicates a commitment to providing the necessary technological resources for creative output.

• Team Interaction: While remote, interaction with experienced designers, product managers, and marketing specialists is expected, fostering a dynamic and knowledge-sharing environment. Opportunities for learning and masterclasses are also provided.

Work Schedule: The role offers flexible working hours with "no time trackers." This autonomy allows individuals to manage their workday to align with their personal productivity peaks and creative processes, while still ensuring responsibilities are met and collaborative needs are addressed. An implied full-time commitment of around 40 hours per week is expected.

📝 Enhancement Note: The emphasis on 100% remote work and flexible hours is a key characteristic of the work environment. Candidates should be comfortable with asynchronous communication and self-management. The company's global distributed nature means understanding different time zones and communication norms will be beneficial.

📄 Application & Portfolio Review Process

Interview Process:

• Portfolio Review: This is the first and most critical step. Applications without a portfolio will be automatically rejected. The portfolio must showcase both strong graphic design (branding, editorial, campaigns, presentations, key visuals) and implemented web/UI projects (landing pages, websites, interface components, responsive design).

• HR Interview: An initial screening to assess cultural fit, general qualifications, and alignment with company values.

• Design Test: A practical assessment to evaluate design skills, problem-solving abilities, and understanding of BeInCrypto's brand aesthetic and target audience. This may involve a small design challenge.

• Interview with Senior Communication Designer: A deeper dive into design philosophy, technical skills, workflow, and experience with specific tools and methodologies. This is likely where your design approach will be thoroughly vetted.

• Final Interview with the CEO: A high-level discussion focusing on strategic vision, brand impact, leadership potential, and overall alignment with the company's ambitious goals. This interview will assess your ability to contribute at an executive level.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent the