Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Czechia

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-06-05

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Act as a core specialist for the Tendem project, driving specialized data scraping workflows through expert web design and layout skills.

• Translate complex briefs, rough drafts, and textual copy into clean, on-brand, and easily implementable web-ready designs for marketing pages and landing experiences.

• Ensure absolute visual consistency across all web-based materials, interactive pages, static PDFs, and social media visuals, aligning with the broader brand ecosystem.

• Prepare and securely package production-ready files, including organized Figma frames, exported assets, and detailed specifications, for seamless developer or no-code tool handoff.

• Enforce rigorous layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends before delivery.

📝 Enhancement Note: This role is positioned within a hybrid AI + human system, emphasizing the designer's role in bridging the gap between AI-handled repetitive tasks and critical human-centric design execution. The focus is on conversion-driven layouts and clear developer handoff, suggesting a need for operational efficiency in the design process itself.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts provided by the Tendem project.

• Translate core brand assets and social media visuals into responsive web layouts, structured components, and sections that are easily implemented by developers or no-code tools like Webflow or Framer.

• Prepare and securely package production-ready files, meticulously organizing Figma frames, exporting assets, and detailing specifications for seamless developer or no-code tool handoff.

• Ensure absolute visual consistency and brand alignment between interactive web pages, static PDFs, and social media materials to maintain a cohesive brand identity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery, ensuring a polished final product.

📝 Enhancement Note: The responsibilities highlight a blend of creative design and operational rigor, focusing on efficient asset preparation and quality assurance for rapid deployment. This implies the need for a designer who understands the downstream impact of their work on development and marketing efforts.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a strong plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English proficiency: Upper-intermediate (B2) or above is required. Preferred Skills:

• Experience with no-code platforms such as Webflow or Framer.

• Familiarity with A/B testing principles for landing page optimization.

• Understanding of basic HTML/CSS to inform design decisions for developer handoff.

• Experience working in a hybrid AI + human system or with remote, distributed teams.

📝 Enhancement Note: The requirement for Figma proficiency and auto-layout components points to a need for efficient, scalable design processes. The emphasis on conversion-driven layouts and developer handoff suggests the role requires not just aesthetic skill but also an understanding of how design impacts business goals and implementation efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A link to a robust online portfolio is mandatory, showcasing at least 2-3 distinct web design projects.

• Projects should demonstrate expertise in creating high-converting landing pages, marketing websites, or one-pagers.

• Include case studies or detailed descriptions that highlight your design process, problem-solving approach, and the impact of your designs (e.g., conversion rates, user engagement).

• Showcase examples of responsive design across various devices (desktop, tablet, mobile).

• Demonstrate your ability to translate brand guidelines and assets into cohesive web experiences. Process Documentation:

• Evidence of systematic design processes, such as style guides, component libraries, or design system documentation within Figma.

• Examples of how you prepare and spec files for developer handoff, including annotated mockups or detailed specification documents.

• Case studies illustrating how you ensured visual consistency across different platforms (web, social, PDF).

• Documentation of user-centric design thinking or conversion optimization strategies applied to past projects.

📝 Enhancement Note: The portfolio requirement is critical for this role. It should not only display aesthetic capabilities but also evidence of a structured design process, including efficient file preparation, adherence to brand consistency, and a focus on conversion optimization – all key operational aspects of design delivery.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent, depending on level and pace of contribution.

Benefits:

• Flexible, part-time remote work schedule.

• Opportunity to work with cutting-edge AI projects and major tech innovators.

• Collaborative environment with a focus on specialized data scraping workflows.

• Potential for ongoing engagement on various Tendem projects.

• Direct contribution to the advancement of Generative AI through real-world expertise.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation is presented as an "up to" rate, common for freelance or project-based roles, and is tied to contribution level and pace. The workload is variable, emphasizing the project-based nature of the freelance engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, Data Services)

Company Size: 50-200 Employees (Estimated based on typical startup growth within this sector)

Founded: 2020 (Estimated based on platform launch and typical tech startup timelines)

Team Structure:

• Operates within the Tendem project, suggesting a project-specific team structure that may include AI specialists, project managers, and other freelance contributors.

• Collaboration likely occurs digitally with remote team members and Tendem Agents (AI systems).

• Reporting structure would typically involve a project lead or manager overseeing freelance contributions. Methodology:

• Hybrid AI + human system approach, leveraging AI for repetitive tasks and human specialists for critical thinking, domain expertise, and nuanced design execution.

• Focus on specialized data scraping workflows, requiring meticulous attention to detail and operational efficiency.

• Emphasis on turning briefs and rough drafts into polished, web-ready designs for rapid deployment.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift positions itself as a platform connecting specialists with AI projects. The Tendem project signifies a specific application of this model, where human expertise complements AI capabilities. This suggests a culture that values both technological innovation and human skill, with a focus on efficient project execution.

📈 Career & Growth Analysis

Operations Career Level: This role is a specialized freelance position, akin to a senior or lead individual contributor in a design capacity, focusing on a specific project. It offers project-based engagement rather than a traditional hierarchical career path within Mindrift.

Reporting Structure: Freelance designers would likely report to a project manager or a lead within the Tendem project, receiving task assignments and feedback.

Operations Impact: The web designer's impact is directly tied to the visual appeal, conversion effectiveness, and implementability of marketing materials for the Tendem project. This directly influences lead generation, user acquisition, and the overall perception of the project and Mindrift's platform.

Growth Opportunities:

• Gain experience working on diverse AI projects with major tech innovators through the Mindrift platform.

• Develop specialized skills in designing for AI-driven workflows and hybrid human-AI systems.

• Expand a portfolio with high-impact projects for prominent clients.

• Potentially secure longer-term engagements or be considered for future projects based on performance.

• Enhance expertise in conversion-driven design and efficient developer handoff processes.

📝 Enhancement Note: Growth in this freelance role is primarily measured by the quality and breadth of projects undertaken, the development of specialized skills relevant to the AI and GTM operations space, and the ability to secure ongoing or new project engagements.

🌐 Work Environment

Office Type: Fully remote, part-time freelance position.

Office Location(s): Primarily focused on contributors in Czechia, allowing remote work from anywhere within the country.

Workspace Context:

• Requires a dedicated home office setup with reliable internet access to facilitate remote collaboration and task completion.

• Access to design software (primarily Figma) and project management tools will be necessary.

• Communication will be primarily digital through platforms like Slack, email, or project management software.

• The environment encourages self-direction and independent problem-solving within project guidelines.

Work Schedule: Flexible, with tasks estimated at 10-20 hours per week during active project phases. The designer will need to manage their time effectively to meet project deadlines.

📝 Enhancement Note: The fully remote and flexible nature of this role necessitates strong self-management, time management, and communication skills from the designer. The focus is on output and efficiency rather than a traditional office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume (in English, indicating English proficiency) and a mandatory portfolio link with relevant web design examples.

• Portfolio Review: Initial screening will focus on the quality and relevance of portfolio work, specifically looking for conversion-driven layouts and strong UI/UX principles.

• Skills Assessment/Interview: A potential interview may assess design process, Figma proficiency, understanding of developer handoff, and English communication skills. This might include discussing specific portfolio projects.

• Project Brief/Task (Optional): A small design task or case study review related to Tendem's needs might be assigned to evaluate practical skills.

• Final Selection: Based on portfolio, interview performance, and alignment with project requirements.

Portfolio Review Tips:

• Curate Selectively: Showcase 2-3 of your strongest, most relevant web design projects that align with conversion-driven layouts and marketing pages.

• Detail Your Process: For each project, explain the brief, your design thinking, the challenges faced, how you used Figma (e.g., auto-layout, components), and the outcome or impact.

• Highlight Conversion Focus: Explicitly state how your design choices aimed to drive conversions, improve user experience, or meet specific business objectives.

• Showcase Handoff Readiness: Include examples or descriptions of how you prepare files for developers, demonstrating your understanding of the implementation process.

• Ensure Brand Consistency: If applicable, show how you maintained brand integrity across different digital touchpoints.

Challenge Preparation:

• Be prepared to discuss your design philosophy, your experience with Figma and its advanced features, and your approach to responsive design.

• Familiarize yourself with Mindrift and the Tendem project (tendem.ai) to understand their mission and target audience.

• Practice articulating your design decisions and their business rationale clearly and concisely, especially regarding conversion optimization.

• Prepare to discuss how you ensure visual consistency across different media.

📝 Enhancement Note: The emphasis on the portfolio and the specific requirements for conversion-driven layouts and developer handoff mean that candidates should tailor their application and portfolio to directly address these operational aspects of web design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• Design Systems: Experience in creating and adhering to design systems for maintaining consistency and efficiency.

Analytics & Reporting:

• Understanding of how design impacts conversion rates and user engagement metrics.

• Familiarity with analytics tools (e.g., Google Analytics) to understand design performance, though direct use might not be required. CRM & Automation:

• While not directly a CRM role, understanding how landing pages and marketing sites integrate with lead generation funnels and CRM systems is beneficial.

• Familiarity with no-code platforms (Webflow, Framer) for implementation or understanding their capabilities.

📝 Enhancement Note: Figma is the cornerstone tool for this role. Proficiency in its advanced features like auto-layout and component creation is critical for operational efficiency and scalability. Understanding the ecosystem of no-code tools is also a significant advantage.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A drive to deliver production-ready assets quickly and systematically, supporting rapid deployment workflows.

• Precision & Quality: A commitment to high standards in visual consistency, responsiveness, and adherence to modern design trends.

• Collaboration: Ability to work effectively with remote teams, AI agents, and potentially developers, requiring clear communication and asset preparation.

• User-Centricity: Designing with the end-user and conversion goals in mind, ensuring layouts are intuitive and effective.

• Adaptability: Willingness to work on diverse projects within the Mindrift platform and adapt to evolving project requirements.

Collaboration Style:

• Primarily asynchronous and digital communication.

• Focus on clear documentation and well-organized asset delivery to minimize back-and-forth.

• Collaborative problem-solving, especially when translating complex requirements into design solutions.

• Openness to feedback and iterative design processes within project timelines.

📝 Enhancement Note: The culture emphasizes operational excellence within a creative domain. Designers are expected to be self-sufficient, highly organized, and capable of producing high-quality work efficiently within a remote, project-based structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting tight deadlines for design delivery while maintaining high standards for visual appeal and functionality.

• Translating Complex Briefs: Effectively interpreting and transforming sometimes abstract or rough textual input into concrete, user-friendly web designs.

• Ensuring Cross-Platform Consistency: Maintaining a unified brand look and feel across web, social, and other digital assets, which can be complex.

• Working with AI-Assisted Workflows: Adapting to a hybrid system where AI handles certain tasks, requiring clear communication and precise handoffs.

Learning & Development Opportunities:

• Deepen expertise in Figma's advanced features for efficient design system management and component creation.

• Gain practical experience in conversion rate optimization (CRO) through the design of high-converting landing pages.

• Develop a portfolio showcasing work on innovative AI projects and for major tech clients.

• Enhance skills in preparing assets for implementation via no-code platforms, a growing area in web development.

📝 Enhancement Note: The challenges are rooted in the operational demands of rapid, high-quality design delivery within a novel AI-integrated project structure. Growth opportunities are tied to specialization in high-demand design areas and exposure to cutting-edge technology.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a textual brief. What are the key elements you focus on?" (Prepare to discuss layout structure, CTAs, copy integration, visual hierarchy, and conversion principles.)

• "How do you ensure visual consistency between web designs, social media graphics, and other